Is Bluebella a Good Brand? Find Out Here!

When it comes to selecting the perfect lingerie, the brand you choose is just as important as the design itself. That’s why so many fashion lovers around the globe are asking, is Bluebella a good brand? The consensus is that Bluebella lingerie is some of the best on the market, offering a range of gorgeous, high-quality pieces that are perfect for those looking to add a touch of sophistication and sensuality to their collection.

If you’ve never heard of Bluebella before, you’re in for a treat. With their exciting designs and rich colors, Bluebella pieces exude both style and confidence. But it’s not just the aesthetic that sets this brand apart from the rest. Bluebella has also earned a reputation for crafting lingerie that is both comfortable and practical, allowing you to embrace your feminine side while feeling great too. Whether you’re searching for a sexy bralette set or a silky chemise, Bluebella is a brand that can help you elevate your lingerie collection to the next level.

Of course, don’t just take our word for it – give Bluebella a try for yourself. With so many different styles available, there’s sure to be something that suits your taste and makes you feel fabulous. And when you choose Bluebella, you can rest assured that you’re investing in quality pieces that will last for years to come. So why wait? Explore this stunning brand today and see for yourself why Bluebella is considered one of the very best in the business!

History of Bluebella

Bluebella is a British lingerie and nightwear brand that was founded in 2005 by Emily Bendell. She wanted to create a brand that offered luxurious designs at an affordable price point while also empowering women to feel confident and sexy. Bendell believed that lingerie is not just an undergarment but also an essential part of a woman’s outfit, and that feeling confident and comfortable in it can change a woman’s whole day.

Since its inception, Bluebella has gained recognition as a brand that stands out for its unique designs and innovative approach to lingerie. The brand has won numerous awards, including the Lingerie Brand of the Year at the Drapers Awards in 2018 and 2019, as well as the UK’s CoolBrand for luxury lingerie in 2019.

The brand’s success can be attributed to its focus on female empowerment and its commitment to creating beautiful and comfortable lingerie that fits all body types. Bluebella’s collections range from classic and elegant to bold and daring, but they all share the same vision of making women feel confident and beautiful.

Bluebella’s Target Demographic

Established in 2005, Bluebella is a luxury lingerie and nightwear brand based in the United Kingdom. With its innovative designs, high-quality materials, and affordable prices, the brand has garnered a loyal following of customers around the world. Bluebella’s target demographic is primarily women aged 20-45 who are looking for lingerie that is both stylish and comfortable.

  • Younger women: Bluebella’s range of lingerie is perfect for younger women who are looking for fashionable and trendy designs. The brand’s focus on bold and edgy styles appeals to this demographic, who value individuality and self-expression.
  • Bridal: Bluebella offers a wide range of bridal lingerie collections that cater to the needs of brides-to-be. The brand’s bridal lingerie is delicate, romantic, and feminine, making it the perfect choice for brides who want to feel elegant and sophisticated on their special day.
  • Plus size: Bluebella’s commitment to inclusivity is reflected in its plus size range, which features a diverse selection of sizes and styles that cater to women of all shapes and sizes. The brand’s plus size range is designed to celebrate the beauty of all women, regardless of their body type.

Additionally, Bluebella’s target demographic is not only limited to women. The brand also offers a range of men’s underwear and loungewear that are designed to be comfortable, stylish, and practical. With its diverse product range and focus on inclusivity, Bluebella has positioned itself as a brand that caters to the needs of a wide range of customers.

Target DemographicCommon Characteristics
Younger womenBold, edgy, fashionable
BridalDelicate, romantic, feminine
Plus SizeInclusive, body-positive, diverse
MenComfortable, stylish, practical

In conclusion, Bluebella’s target demographic is diverse and inclusive, encompassing women of all ages, sizes, and backgrounds. With its focus on creating lingerie and nightwear that is both stylish and comfortable, the brand has established itself as a leader in the fashion industry, catering to the needs of men and women alike.

Bluebella’s Mission Statement

Bluebella is an award-winning lingerie brand that boasts of empowering women through its beautiful, stylish and seductive lingerie pieces. Their mission statement reflects their commitment to redefining sensuality by enabling women to feel confident and sexy.

Bluebella’s Core Values

  • Empowerment: Bluebella believes that every woman has the right to feel confident and sexy. They are committed to empowering women by providing them with lingerie that makes them feel beautiful and confident.
  • Freedom of Expression: Bluebella celebrates women’s freedom of expression by providing them with a broad range of lingerie styles that cater to different tastes and preferences.
  • Innovation: Bluebella constantly strives to innovate and improve its lingerie designs, making sure that women always have access to the latest trends and styles.

Bluebella’s Positive Impact

Bluebella’s mission of empowering women and promoting positive body image has earned them a reputation for being more than just a lingerie brand. They have been a major influence on the fashion industry, not just for their stylish lingerie, but also for their body-positive campaigns and initiatives.

Bluebella’s campaigns, including ‘Love Your Body’ and ‘More Than A Body’, have created a positive shift in the way society views beauty standards. They embrace diversity and inclusivity, showcasing women of all shapes and sizes in their campaigns, promoting the idea that every woman is beautiful in her unique way.

Bluebella’s Environmental Efforts

Bluebella acknowledges the impact the fast fashion industry has on the environment and has made a commitment to sustainability. They use sustainable fabrics in their lingerie designs, and their packaging is recyclable.

Sustainability EffortsDetails
Use of Sustainable FabricsBluebella uses sustainable fabrics like recycled polyester, organic cotton, and bamboo in their lingerie designs.
Reduced Environmental FootprintBluebella has reduced its environmental footprint by using eco-friendly packaging and reducing waste in their operations.

Bluebella’s environmental efforts align with their mission of empowering women. They believe that creating a sustainable future is essential to empower future generations of women.

Bluebella’s Core Values

Bluebella is a brand that prides itself on its core values, which serve as the foundation for their business practices and operations. These core values include:

  • Empowerment: Bluebella believes in empowering women by creating lingerie and nightwear that is designed to make them feel confident, sexy, and powerful.
  • Inclusivity: The brand is committed to creating lingerie and nightwear for every body type, race, and age. This is reflected in their diverse range of products and the models they use to showcase them.
  • Innovation: Bluebella is constantly pushing the boundaries of lingerie design by experimenting with new fabrics, shapes, and styles. They are passionate about creating unique and cutting-edge pieces that are both beautiful and functional.
  • Sustainability: The brand is committed to reducing their environmental impact by sourcing materials responsibly and minimizing waste in their production processes. They are constantly working towards more sustainable and eco-friendly practices.

By embodying these core values, Bluebella has become a brand that is loved by women all over the world. They not only create beautiful lingerie and nightwear, but they also empower women to feel confident and comfortable in their own skin.

Bluebella’s Brand Partnerships

Bluebella has secured some incredible brand partnerships over the years, which has allowed them to expand their reach and align their brand with other well-respected names in the fashion industry. Here are five of Bluebella’s most notable brand partnerships:

  • Fashion Targets Breast Cancer: Bluebella has been a proud supporter of Fashion Targets Breast Cancer for several years. The charity aims to unite the fashion industry in the fight against breast cancer, raising money through special collaborations and events. Bluebella has designed a limited-edition lingerie set to help raise money for the cause.
  • Selfridges: Bluebella has a strong relationship with Selfridges, one of the UK’s most iconic department stores. Bluebella has designed exclusive collections for Selfridges, showcasing their innovative designs to a wider audience. They also collaborated with the retailer on a pop-up store, which featured exclusive promotions and events.
  • Playboy: Bluebella partnered with Playboy on a lingerie line that combined Bluebella’s modern aesthetic with the timeless Playboy bunny logo. The line was a huge success, and Bluebella has continued to work with Playboy on subsequent collections.
  • ASOS: ASOS is one of the UK’s largest online fashion retailers, and Bluebella has collaborated with them on several occasions. Bluebella’s lingerie has been featured in ASOS’s online Lookbooks, and they have also designed exclusive collections for the retailer.
  • Jo Malone London: Bluebella created a lingerie collection inspired by Jo Malone’s iconic fragrances. The collection featured delicate lace and floral embroidery, and was sold alongside Jo Malone’s signature scents. This partnership showcased Bluebella’s ability to create innovative collaborations that resonate with their target audience.

Bluebella’s brand partnerships have helped them to build a strong reputation within the fashion industry. By aligning themselves with well-respected names, Bluebella has been able to expand their reach and introduce their brand to a wider audience. These partnerships have also allowed Bluebella to showcase their unique perspective on lingerie design, which has helped to establish them as one of the most exciting brands in the industry.

Bluebella’s Social Media Presence

Bluebella is a brand that knows how to use social media to its advantage. With a strong following on multiple platforms, the lingerie company has found a way to engage with its customers in a unique and fun way.

  • Instagram: Bluebella’s Instagram page has over 70,000 followers and showcases its products in a fashionable way. The brand also promotes body positivity and inclusivity on its page, which has helped it attract a loyal fanbase.
  • Twitter: On Twitter, Bluebella interacts with its customers directly by responding to their tweets and even retweeting user-generated content featuring the brand’s products. This has helped the brand create a community around its products.
  • Facebook: With over 50,000 followers, Bluebella’s Facebook page is a great place to learn more about the brand’s philosophy and upcoming collections. The brand also uses Facebook to promote its events and collaborations with other brands.

In addition to these platforms, Bluebella has also established a presence on Pinterest, TikTok, and Snapchat. By being present on multiple platforms, the brand is able to reach a wider audience and connect with customers in a way that feels natural and authentic.

Overall, Bluebella’s social media presence is a shining example of how a brand can use these platforms to engage with customers and promote its products. By creating a community of fans and promoting inclusivity, Bluebella has built a brand that people are excited to be a part of.

Bluebella’s Sustainability Efforts

Bluebella, a UK-based lingerie brand, has been making waves in the fashion industry for their commitment to sustainability. They have taken steps to reduce their environmental impact and promote ethical practices, making them a responsible choice for consumers who want to shop with a conscience.

  • Carbon Neutral: Bluebella has achieved carbon-neutral status, meaning they offset all the carbon emissions associated with their operations, including shipping and packaging. They do this by investing in renewable energy and carbon credits.
  • Recycled Materials: Many of Bluebella’s products use recycled materials, including their packaging. They have also launched a sustainable collection made from recycled fabrics, which reduces waste and minimizes the environmental impact of producing new materials.
  • Reducing Waste: Bluebella has implemented measures to reduce waste throughout their operations, including using compostable mailing bags and recycling as much as possible. They also partner with local charities to donate any excess inventory instead of throwing it away.

Bluebella has received several certifications and awards demonstrating their commitment to sustainability, including a Positive Luxury Butterfly Mark, which recognizes luxury brands that have a positive impact on people and the planet. They have also been recognized as a finalist for the Drapers Sustainable Fashion Awards.

Overall, Bluebella is leading the way in sustainable fashion, and consumers can feel good about supporting a brand that prioritizes environmental and ethical practices. As more and more brands follow their lead, we can hope to see a significant reduction in the negative environmental impact of the fashion industry.

Carbon NeutralBluebella offsets all carbon emissions associated with their operations through investment in renewable energy and carbon credits.
Recycled MaterialsMany of Bluebella’s products use recycled materials, including their packaging. They have also launched a sustainable collection made from recycled fabrics, minimizing the environmental impact of producing new materials.
Reducing WasteBluebella has implemented measures to reduce waste throughout their operations, including using compostable mailing bags and recycling as much as possible. They also donate excess inventory to local charities.

Bluebella’s sustainability initiatives demonstrate their commitment to environmental and ethical practices, making them a brand shoppers can feel good about supporting.

Quality of Bluebella Products

Bluebella prides itself on the high-quality products they design and manufacture. Each garment is made with precision and the use of high-quality materials ensuring that it is not only durable but also maintains its elegance over extended use. Below are some of the key features of Bluebella’s products that make them stand out in the market.

  • Materials: Bluebella uses only the finest materials for its products, ensuring that each item is of the highest quality. From lace to silk to cotton, each material is carefully selected for its durability and comfort, making Bluebella products a great value for their price.
  • Craftsmanship: The level of craftsmanship that goes into each Bluebella product ensures that it is a work of art. From the intricate lacework to the carefully placed embellishments, each piece is crafted to perfection. It is easy to see and feel the quality of the products as soon as you pick them up.
  • Fit: Bluebella takes pride in ensuring that each garment fits perfectly on the body. They offer a wide range of sizes to cater to every body shape and size ensuring that everyone can enjoy their products. The attention to detail when it comes to customization and sizing results in a product that looks and feels tailor-made.

Moreover, Bluebella is also keen on the finer details of each product, such as the stitching which is perfected to prevent irritation to the wearer’s skin and is smooth to touch. The brand is also committed to sustainability, ensuring that each product is environmentally friendly. This level of attention to detail and care ensures that Bluebella products are a cut above the rest.

If you’re looking for lingerie or nightwear that exudes quality and sophistication, Bluebella is a brand you can trust.

Bluebella’s customer reviews

One of the best ways to gauge the quality of a brand is by looking at its customer reviews. With Bluebella, the general consensus among customers has been overwhelmingly positive. Don’t believe us? Just take a look at some of the reviews below:

  • “Absolutely LOVE Bluebella, most comfortable yet stylish lingerie I have ever worn.” – Rachel C.
  • “The quality of the fabrics is amazing and the fitting is just perfect. I am very happy with Bluebella!” – Ana C.
  • “I’ve never felt sexier in lingerie. The fit is perfect, and I love that Bluebella carries a wide range of sizes.” – Emily S.

These are just a handful of the many positive reviews that Bluebella has received. Customers consistently praise the brand for its comfortable and stylish lingerie, as well as its commitment to offering a range of sizes to fit every body type.

But what about negative reviews? Every brand is bound to have them, and Bluebella is no exception. While some customers have had issues with sizing or shipping, these complaints are few and far between. Bluebella’s customer service team is known for being responsive and helpful when it comes to addressing any issues that may arise.


Overall, Bluebella’s customer reviews speak for themselves. The brand’s commitment to quality and diversity has earned it a dedicated fanbase, and even the occasional negative review has done little to sway customers’ opinions. If you’re on the hunt for stylish, comfortable lingerie that’s designed to fit a variety of body types, you can’t go wrong with Bluebella.

Bluebella’s Pricing Strategy

When it comes to pricing strategy, Bluebella has positioned itself as a premium brand without being too expensive. Their pricing is mid-range, which makes it accessible to a wide range of customers, while still being seen as a luxurious brand. Here are some ways that Bluebella’s pricing strategy stands out:

  • Variety: Bluebella offers a range of products at different price points, catering to customers with different budgets and preferences. From lingerie sets to robes to sleepwear, Bluebella has something for everyone.
  • Promotions: Bluebella frequently runs sales and promotions, allowing customers to purchase their products at a discount. This entices customers to try out the brand and possibly become long-term buyers.
  • International Pricing: Bluebella has different pricing for different countries, taking into account the differences in taxes and other fees associated with importing and exporting goods. This allows them to remain competitive in international markets.

Additionally, Bluebella has a pricing structure that encourages repeat purchases. They offer free shipping on orders over a certain amount, incentivizing customers to purchase more items in order to qualify for the promotion. They also have a loyalty program where customers can earn points for their purchases that can be redeemed for discounts on future orders. All of these pricing strategies work together to create a positive customer experience.

Emerson Bra$58
Nova Bra$64
Gabriela Chemise$58
Taylor Robe$68

Overall, Bluebella’s pricing strategy is designed to attract and retain customers while positioning themselves as a premium brand. By offering a range of products at different price points, running promotions, and incentivizing repeat purchases, Bluebella has successfully differentiated themselves in a highly competitive market.

Is Bluebella a Good Brand? FAQs

1. Is Bluebella a high-quality brand?

Yes, Bluebella is known for its high-quality lingerie and nightwear made with luxurious materials that provide comfort and durability.

2. Is Bluebella affordable?

Bluebella’s pricing falls into the mid-range category, making it accessible to many consumers who want to invest in good-quality lingerie but don’t want to break the bank.

3. Is Bluebella inclusive in its sizing options?

Yes, Bluebella offers a wide range of sizes, from 4-20 in the UK and 30-38 in the US, with cup sizes from A-G, making it an inclusive brand.

4. Does Bluebella have a good reputation?

Yes, Bluebella has received many positive customer reviews and awards for their lingerie products and services, establishing them as a reputable brand.

5. Is Bluebella environmentally conscious?

Bluebella is dedicated to reducing its carbon footprint and waste. They use recycled materials and ensure their packaging is sustainable.

6. Does Bluebella offer good customer service?

Yes, Bluebella is known for its excellent customer service. They have a responsive and helpful team who can assist with any inquiries or issues.

7. Can I trust Bluebella when buying online?

Yes, Bluebella has a secure online store and trusted payment methods. They also offer free returns and exchanges for UK and US customers, resulting in a stress-free shopping experience.

Closing Paragraph: Thanks for Reading!

We hope this article has helped you to understand the quality and value of Bluebella as a lingerie brand. Bluebella offers high-quality lingerie, nightwear, and lounge-wear, and is known for its affordability, inclusive sizing, and commitment to sustainability. With a good reputation and reliable customer service, you can trust Bluebella for quality products and a great shopping experience. Thank you for reading, and we hope to see you again soon!