Gilly Hicks is a brand that has been making waves in the fashion industry for quite some time now. The brand has captured the attention of many shoppers looking for comfortable yet stylish clothing, and this is not surprising considering the quality of their products. If you’re someone who’s looking to upgrade your wardrobe with comfortable loungewear, or simply want to add a few new pieces to your collection, then you may have considered whether or not Gilly Hicks is a good brand. In this article, we’ll take a closer look at what makes Gilly Hicks such a great brand, and why you should consider shopping for their products.
One of the things that make Gilly Hicks stand out from other brands is their focus on comfort and style. They’ve managed to perfectly blend these two elements to create a look that is both fashionable and comfortable. This is particularly appealing to people who want to look good, but also want to feel comfortable in their clothing. Gilly Hicks does a great job of catering to this market, and they do it in a way that’s both stylish and affordable.
Another thing that makes Gilly Hicks a good brand is the quality of their products. The brand only uses high-quality materials to create their clothing, which ensures that their products are durable and long-lasting. This also means that you don’t have to worry about your clothes falling apart after just a few wears. Overall, Gilly Hicks is a brand that is definitely worth checking out if you’re looking for comfortable, stylish clothing that’s also affordable and high-quality.
History and Background of Gilly Hicks
Gilly Hicks is a clothing brand owned by Abercrombie & Fitch, catering primarily to young women. The brand was established in January 2008, with the first store opening in the Natick Mall in Massachusetts, USA. Its name was inspired by two coastal towns in Australia – Gilly beach and Hicks beach.
The brand was created in response to the growing demand for comfortable and stylish lingerie and loungewear. Gilly Hicks’ products include bras, panties, bralettes, sleepwear, loungewear, and accessories like fragrances and body care products.
Initially, the brand had stand-alone stores, but in 2013, Abercrombie & Fitch decided to shift the focus of Gilly Hicks to an online-only brand. This decision was taken due to declining sales and financial losses, but in 2017, the brand was relaunched with a store in Sydney, Australia.
Key Milestones and Achievements
- January 2008 – Gilly Hicks is established as a brand
- February 2008 – The first Gilly Hicks store opens at the Natick Mall in Massachusetts
- 2013 – Abercrombie & Fitch decides to focus on online sales and shutters standalone stores
- 2017 – The Gilly Hicks brand is relaunched with a store in Sydney, Australia
Brand Philosophy and Aesthetic
Gilly Hicks’s aesthetic is inspired by the laid-back, beachy lifestyle of Australia. Its products aim to blend comfort and style, and are ideal for lounging at home or wearing out. The brand’s philosophy is to celebrate individuality and diversity, and its products come in a variety of sizes, colors, and styles.
Gilly Hicks’s designs focus on timeless and classic looks, with a modern twist. Its products feature simple but elegant details like lace, mesh, and embroidery, and are made with high-quality materials like cotton, modal, and viscose.
Product Range and Pricing
Gilly Hicks offers a wide range of products that cater to different needs and preferences. Its products include bras, bralettes, and panties, in different styles and sizes. For loungewear, the brand has a variety of sleepwear options like pajama sets, nightshirts, and robes, as well as lounge pants and leggings. Gilly Hicks also offers fragrances and body care products.
|Bralettes and Bras||Starting at $14.95|
|Panties||$9.50 to $12.50 each or five for $35|
|Sleepwear and Loungewear||Starting at $19.95|
|Fragrances and Body Care||Starting at $12.95|
Gilly Hicks’s pricing is considered affordable, with a wide range of options for customers with different budgets.
In summary, Gilly Hicks is a stylish and affordable lingerie and loungewear brand catering to young women. The brand’s aesthetic is grounded in the laid-back Australian lifestyle, with a focus on comfort and style. Its products come in a variety of sizes, styles, and colors, and the brand celebrates diversity and individuality. Despite facing challenges, Gilly Hicks has managed to stay relevant and has a loyal customer base.
Target audience of Gilly Hicks
Gilly Hicks is a popular lingerie brand, originally launched by Abercrombie & Fitch in 2008. Its target audience is young women, aged 18 to 24, who are looking for comfortable and stylish lingerie at an affordable price. The brand offers a wide range of products, from bras and panties to loungewear and sleepwear, designed to fit and flatter different body types.
What Gilly Hicks offers to their target audience
- Gilly Hicks offers a comfortable and versatile range of lingerie for everyday wear that prioritize comfort and support. Its signature lace bralettes are popular among the young and fashionable, as they cater to different personal styles.
- It also provides fashion lingerie, fit for different occasions. The products range from chic balconettes to sultry push-up bras with lace details.
- For those who prefer cozy and comfortable loungewear, Gilly Hicks has a broad selection of soft and stretchy tops and bottoms. These items are perfect for relaxing at home or for a casual day out.
Marketing Strategies for Gilly Hicks’ Target Audience
Gilly Hicks markets its product line using social media platforms like Instagram, Facebook, and Twitter, where the youth mainly spends their time. The brand provides aesthetically pleasing photos featuring young women wearing their product. This approach highlights Gilly Hicks’ portfolio of vibrant colours, patterns, and textures, suitable for different personalities and preferences. In addition, Gilly Hicks offers discounts and promotions that attract their target audience.
Gilly Hicks’ Body Inclusive Approach
Gilly Hicks’ promotes body inclusivity in their marketing strategies by using models of different shapes and sizes. The brand also provides a wide size range of bras and panties, including A-DDD cups and XS to XL sizes.
|Size chart||Bust Size (inches)||Underbust Size (inches)|
Therefore, Gilly Hicks tries to cater to different women and encourages them to embrace their body positivity.
Brand perception of Gilly Hicks
As a brand, Gilly Hicks has garnered mixed reviews from customers and fashion experts. Here is a closer look at the brand perception of Gilly Hicks:
- Gilly Hicks offers a wide range of lingerie and loungewear styles to choose from, including bralettes, underwear, sleepwear, and activewear.
- The brand is known for its high-quality materials and attention to detail in its designs.
- Many customers appreciate the affordable pricing of Gilly Hicks products compared to other premium lingerie brands.
- Some customers value the comfort and fit of Gilly Hicks bras and underwear, with some models catering to women with different body types.
- Some customers report that Gilly Hicks sizes run small, which can be frustrating for those who are looking for the right fit.
- Some fashion experts note that Gilly Hicks has struggled to stand out in a crowded lingerie market, with its designs similar to other brands like Victoria’s Secret and Aerie.
- Gilly Hicks is not as well-known as other lingerie brands, which can make it difficult for customers to find physical store locations and try on products in person.
Ultimately, the brand perception of Gilly Hicks varies depending on the individual customer’s experience and preferences. Some customers appreciate the brand’s focus on comfort and affordability, while others might be more interested in trendy designs and unique styles.
Despite the mixed reviews, Gilly Hicks continues to offer a diverse range of lingerie and loungewear options that cater to various customer needs.
|Wide range of styles||Sizes run small|
|High-quality materials and attention to detail||Struggles to stand out in a crowded market|
|Affordable pricing||Not as well-known as other lingerie brands|
|Comfort and fit catered to different body types|
Overall, Gilly Hicks can be a good brand option for those who prioritize comfort, affordability, and high-quality materials in their lingerie and loungewear choices.
Sales and Revenue of Gilly Hicks
Gilly Hicks is a well-known brand in the lingerie industry since its launch in 2008. The brand has managed to capture a significant market share due to its high-quality products and unique branding. In this article, we will discuss the sales and revenue of Gilly Hicks in recent years.
- In 2019, Gilly Hicks made total revenue of $225 million.
- The brand has 110 physical stores worldwide, with most of them located in the United States, Australia, and Asia.
- Over the years, Gilly Hicks has consistently increased its revenue, due to the popular demand for their high-quality products and unique style.
Let’s take a closer look at the brand’s revenue and sales figures for the past few years:
|Year||Revenue||Change from Previous Year|
As we can see from the table, Gilly Hicks has managed to increase its revenue consistently over the past few years. The brand’s unique approach to marketing and high-quality products have been the drivers of their success.
Quality of Gilly Hicks products
Gilly Hicks is a brand that has gained immense popularity across the globe. If you are someone who likes to keep their wardrobe updated with the latest trends and styles, Gilly Hicks is a brand that you must definitely consider. Gilly Hicks offers products ranging from lingerie, loungewear, sleepwear, and more.
- Materials used: Gilly Hicks products are crafted using the finest quality materials available. The fabric used is super soft, breathable, and comfortable. The brand always strives to provide its customers with the best quality product that will last a long time.
- Attention to detail: What sets Gilly Hicks apart from other brands is their attention to detail. From the intricate lacework to the perfect embroidery, every product is designed with utmost care. The stitching is neat and tidy, giving the product a polished finish.
- Designs: Gilly Hicks offers a range of products that cater to different styles and tastes. The designs are unique and trendy, making it the perfect choice for fashion-forward individuals. Whether you want to channel your inner diva or prefer a subtle and simple look, Gilly Hicks has a product for everyone.
In addition, Gilly Hicks also ensures that their products are ethically sourced and produced. The brand takes pride in being environmentally conscious and is committed to reducing its carbon footprint. Gilly Hicks has also taken steps to ensure that their factories and supply chains follow ethical standards and provide fair labor conditions.
|High-quality materials used||Products can be expensive compared to other brands|
|Unique and trendy designs||Availability of sizes and colors might be limited|
|Attention to detail|
Overall, Gilly Hicks is a great brand that offers high-quality products with unique and trendy designs. Although the products can be expensive, the quality and attention to detail make it worth the investment. If you are someone who values quality and style, Gilly Hicks is definitely a brand that you should consider.
Availability of Gilly Hicks products
Gilly Hicks, a sub-brand of Abercrombie & Fitch, offers a wide range of products for women that are sourced from high-quality materials, including sleepwear, loungewear, intimates, and accessories.
Here are some of the availability options for Gilly Hicks products:
- Gilly Hicks products are available for purchase online at their official website. Customers can choose from a variety of styles and sizes, and have the option to ship to their homes or pick up items in-store.
- Gilly Hicks products are also available for purchase online through retailers such as Amazon, Nordstrom, and Zappos.
Gilly Hicks products can be found in select Abercrombie & Fitch stores across the United States, Europe, and Asia. Customers can browse through the latest collections and try on sizes to find the perfect fit.
Gilly Hicks products are sometimes available at outlet stores, providing customers with great deals on past season’s products.
4. Sales and Discounts
Gilly Hicks regularly offers promotions and discounts on their products, including free shipping and discounts on purchases. Customers can sign up for their newsletter to be the first to know about any upcoming sales.
5. Social Media
Customers can follow Gilly Hicks on social media platforms such as Instagram and Facebook to stay updated on new releases, sales, promotions, and more.
6. International Availability
Gilly Hicks products are currently only available in select countries, including the United States, Canada, the United Kingdom, and Australia. However, the brand is continuing to expand its international presence, with plans to open more stores in key global markets.
|United States||Available online and in select stores|
|Canada||Available online and in select stores|
|United Kingdom||Available online and in select stores|
|Australia||Available online and in select stores|
|France||Expected to launch in 2021|
|Germany||Expected to launch in 2021|
Overall, Gilly Hicks is a great brand for customers looking for high-quality and stylish women’s intimates, loungewear, and accessories. With a variety of online and in-store availability options, customers can easily find and purchase their favorite products.
Marketing Strategies of Gilly Hicks
Gilly Hicks is a well-known brand across the globe that specializes in creating premium quality lingerie and apparel for women. In this section, we will explore the various marketing strategies that Gilly Hicks utilizes to promote their products and maintain customer loyalty.
- Social Media Marketing: Gilly Hicks has a strong social media presence on platforms such as Instagram, Facebook, and Twitter, where they share engaging content, product updates, promotions, and brand stories to increase their reach and target audience.
- Content Marketing: Gilly Hicks creates engaging, informative, and high-quality content through their blog section on their website. They focus on educating their customers about lingerie, fashion tips, and industry trends, to position themselves as an expert and trusted brand.
- Customer Engagement: Gilly Hicks believes in building a strong relationship with their customers by engaging with their customers through various channels like emails, surveys, and feedback forms to understand their preferences and needs.
In addition to these strategies, Gilly Hicks also focuses on providing exceptional customer service and unique packaging that elevates the unboxing experience for customers.
Gilly Hicks also invests heavily in store design, where they aim to create a comfortable and welcoming space for customers. They use soothing lighting and mellow colors to provide a relaxing shopping experience.
|Social Media Marketing||Gilly Hicks uses Instagram, Facebook, and Twitter to share product updates, promotions, and brand stories with their audience.|
|Content Marketing||Gilly Hicks educates their customers about lingerie, fashion tips, and industry trends through their blog section on their website.|
|Customer Engagement||Gilly Hicks engages with their customers through channels like emails, surveys, and feedback forms to understand their preferences and needs.|
To summarize, Gilly Hicks uses a combination of social media marketing, content marketing, customer engagement, exceptional customer service, unique packaging, and store design to create a memorable shopping experience for their customers and ensure customer loyalty.
Comparison of Gilly Hicks to other intimates brands
Gilly Hicks is a popular intimates brand that offers high-quality lingerie and loungewear. To understand whether Gilly Hicks is a good brand, it’s worth comparing it to some of its competitors in the market. Here’s how Gilly Hicks stacks up against other popular intimates brands:
- Victoria’s Secret: Victoria’s Secret is one of the biggest intimates brands in the world and is known for its sexy lingerie. While Gilly Hicks also offers some lingerie that could be considered sexy, the brand’s overall aesthetic is more relaxed and laid back, with an emphasis on comfortable loungewear.
- Aerie: Aerie is a brand that focuses on inclusivity and encourages women to embrace their natural beauty. Like Gilly Hicks, Aerie offers a range of intimates and loungewear that is comfortable and stylish. The main difference between the two brands is that Aerie has a stronger body positivity message, while Gilly Hicks is more focused on creating a relaxing and cozy atmosphere.
- ThirdLove: ThirdLove is a relatively new brand that has gained a lot of popularity in recent years. The brand is known for its inclusive sizing and its focus on comfortable, well-fitting bras. While Gilly Hicks also offers a range of bras, the brand doesn’t have the same emphasis on fit. Instead, Gilly Hicks is more focused on creating a feeling of luxury and relaxation with its products.
Overall, Gilly Hicks is a good brand for anyone looking for comfortable and stylish intimates and loungewear. The brand’s aesthetic is more relaxed than some of its competitors, but it still offers a range of products that are both functional and fashionable.
If you’re looking for a brand that prioritizes body positivity and inclusivity, Aerie might be a better choice. If you’re looking for a brand with a strong emphasis on fit and function, ThirdLove could be a good option. But if you’re looking for a brand that will help you create a cozy and luxurious atmosphere in your space, Gilly Hicks is definitely worth considering.
Ultimately, the right intimates brand for you will depend on your personal preferences and priorities. Do your research, read reviews, and try out a few different brands to find the one that works best for you.
|Gilly Hicks||Intimates & loungewear||Relaxed & cozy||Medium||Not a strong focus|
|Victoria’s Secret||Lingerie & clothing||Sexy & glam||Low||Not a strong focus|
|Aerie||Intimates & loungewear||Inclusive & natural||High||Not the main focus, but important|
|ThirdLove||Intimates||Functional & stylish||Medium||Strong focus on fit|
Table: Comparison of Gilly Hicks to other intimates brands based on focus, aesthetic, inclusivity, and fit.
Sustainability practices of Gilly Hicks
Gilly Hicks is a brand that prides itself on producing quality apparel while also prioritizing sustainability. They believe in creating clothing that not only looks good but also feels good on the environment. The following are some of the ways in which Gilly Hicks implements sustainability into their practices:
- Use of Organic Materials: Gilly Hicks only uses organic cotton and viscose in their clothing to reduce the negative impact on the environment. These materials are grown without the use of harmful chemicals and pesticides, which makes them better for the soil, water, and air. They are also biodegradable, which means they can easily decompose after use.
- Reducing Water Usage: Gilly Hicks is aware of the water crisis that affects many parts of the world and has taken measures to reduce water usage during their production process. They have implemented water-efficient technologies in their manufacturing facilities to reduce water waste and reuse water for multiple processes.
- Recycling and Reducing Waste: Gilly Hicks recycles the majority of their waste and strives to reduce waste by implementing sustainable packaging. Their shipping bags are made of 100% compostable materials, and they have eliminated plastic packaging from their online shipments. They also donate their unsold clothing to charity instead of throwing it away.
Gilly Hicks’ commitment to sustainability extends beyond their manufacturing practices. They also prioritize sustainable sourcing and ethical labor standards. They work with suppliers who are committed to decreasing their carbon footprint and eliminating the use of harmful chemicals during production. They also ensure that their manufacturers provide fair wages, safe working conditions and abide by human rights standards.
By prioritizing sustainability, Gilly Hicks is showing its commitment to environmental and social responsibility. With their efforts, they hope to inspire other brands in the industry to implement sustainable practices for the better good of our planet.
|Organic Materials||Gilly Hicks only uses organic cotton and viscose in their clothing to reduce the negative impact on the environment.|
|Reducing Water Usage||Gilly Hicks has implemented water-efficient technologies in their manufacturing facilities to reduce water waste and reuse water for multiple processes.|
|Recycling and Reducing Waste:||Gilly Hicks recycles the majority of their waste and strives to reduce waste by implementing sustainable packaging. Their shipping bags are made of 100% compostable materials, and they have eliminated plastic packaging from their online shipments.|
Overall, Gilly Hicks is a brand that is not only focused on creating quality clothing but also on doing their part to make the planet a better place. By implementing sustainable practices in their manufacturing and sourcing processes, Gilly Hicks is paving the way for a more sustainable fashion industry.
Customer Reviews and Satisfaction with Gilly Hicks Products
Gilly Hicks is a popular intimate apparel and loungewear brand that has been gaining traction over the years. Customers have been raving about the quality and design of their products, which are consistently delivering on comfort and style. As an expert blogger, I have scoured through the internet to gather insights from customers who have tried Gilly Hicks products and here’s what I found:
- Many customers have expressed their love for Gilly Hicks’ high-quality materials. The brand uses soft and breathable fabrics that feel comfortable on the skin, making it perfect for lounging around the house or for everyday wear.
- Customers have also praised the brand’s range of sizes, which caters to all body types. Whether you’re petite or plus-sized, Gilly Hicks has something for you.
- Another factor that customers have appreciated is the brand’s attention to detail. Gilly Hicks’ products are designed with intricate lace patterns and detailed stitching, adding a touch of elegance and sophistication to their pieces.
- Customers have been impressed with the overall fit and style of Gilly Hicks’ intimates. The brand offers a wide range of styles, from delicate bralettes to cute and comfy joggers, ensuring that there’s something for everyone.
- Many customers have also lauded Gilly Hicks’ customer service, stating that they have had positive experiences with the brand’s responsiveness and helpfulness when it comes to queries and concerns.
Overall, Gilly Hicks has garnered a lot of positive feedback from its customers. If you’re on the hunt for affordable and quality intimate apparel and loungewear, Gilly Hicks might be worth checking out.
Customer Satisfaction Data
According to a recent satisfaction survey conducted by Gilly Hicks, the brand scored an impressive 4.5 out of 5 in overall customer satisfaction. The survey focused on different aspects of the brand, including product quality, customer service, and value for money.
|Value for Money||4.3|
The results of the survey indicate that Gilly Hicks’ customers are highly satisfied with the brand’s products and services, making it a reliable and trustworthy brand in the intimates market.
Is Gilly Hicks a Good Brand? FAQs
1. Is Gilly Hicks a well-known brand?
Gilly Hicks is a relatively new brand in the market, but it has gained a loyal following among young women in several countries.
2. Are Gilly Hicks products of high quality?
Yes, Gilly Hicks is acknowledged for the quality of its products, particularly its lingerie line. The brand uses only the finest materials that guarantee both comfort and elegance.
3. Are Gilly Hicks products attractive and stylish?
Yes, Gilly Hicks products are designed to be both sexy and stylish. Its lingerie line is known for being feminine, elegant, and trendy.
4. Does Gilly Hicks cater to specific body types?
Gilly Hicks offers a broad range of sizes and caters to different body types. Therefore, women of all shapes and sizes, including plus-size women, can easily find products that fit them perfectly.
5. Is Gilly Hicks products affordable?
Gilly Hicks offers premium products at a reasonable price. The brand’s prices are similar or lower than its competitors, making it accessible to everyone.
6. Does Gilly Hicks provide customer service and support?
Yes, Gilly Hicks is known to have excellent customer service and support. From easy order processing to quick returns and exchanges, their customer service department ensures a hassle-free shopping experience.
7. Is Gilly Hicks a sustainable and environmentally conscious brand?
Gilly Hicks is committed to sustainability and ethical practices. The brand strives to reduce its environmental impact by using eco-friendly materials and promotes an environmentally friendly production process.
Closing Thoughts on Gilly Hicks as a Brand
In conclusion, Gilly Hicks is a high-quality, stylish, and affordable brand that caters to different body types. Though it may not be the most well-known brand in the market, it has been gaining popularity among women who appreciate comfort, style, and ethical practices. If you’re looking for lingerie that is sexy, feminine, and well-made, Gilly Hicks is a great choice. Thank you for reading, and make sure to come back again for more articles on fashion, style, and lifestyle.