Is Intimissimi a Good Brand? A Comprehensive Review

Are you looking for the perfect lingerie brand that offers both quality and comfort? Then Intimissimi might just be the right brand for you. Intimissimi is known for its elegant and sophisticated designs that cater to women of all shapes and sizes. The brand prides itself on using the finest fabrics to create a luxurious and comfortable experience for its customers.

Intimissimi lingerie is a great investment for women who want to feel confident and stylish from the inside out. The brand offers a wide selection of bras, panties, and sleepwear that are not only fashionable but also functional. With Intimissimi, you can easily find the perfect lingerie that will complement your lifestyle and fashion sense.

Furthermore, the brand offers an exceptional level of customer service, making shopping for lingerie a breeze. The knowledgeable and friendly staff can help you find the right fit and style that suits your body type and preferences. So if you’re looking for a brand that values both quality and convenience, Intimissimi is definitely a good brand to consider.

Intimissimi’s History and Background

Intimissimi is a premium Italian lingerie brand established in Verona, Italy, in 1996. The company is a part of the Calzedonia Group, which is a well-known fashion brand in Europe. Intimissimi is best known for its innovative design and high-quality materials, catering to women who love to wear comfortable yet stylish lingerie. The brand has a comprehensive range of underwear, nightwear, and knitwear, and its unique designs and comfortable fabrics have made it a popular choice for women worldwide.

  • Intimissimi initially started as a sub-brand of Calzedonia but soon distinguished itself as a premium lingerie brand.
  • The brand entered the international market in 2001 with stores opening in Spain, France, and Portugal.
  • Intimissimi has collaborated with several fashion designers such as Franca Sozzani, Chiara Ferragni, and Sarah Jessica Parker to create unique collections

Intimissimi’s focus has always been on creating lingerie that is comfortable, elegant, and makes women feel confident. It has garnered a loyal customer base, thanks to its attention to detail, the use of premium materials, and the latest trends in fashion. The brand has over 1,000 stores globally and has a strong online presence, making it accessible to customers worldwide. Intimissimi’s philosophy is to make women feel beautiful from the inside out, and this approach has cemented its position as one of the best lingerie brands in the world.

Intimissimi’s target market

Intimissimi is an Italian lingerie brand that has made a notable impact on the fashion world since its inception in 1996. The company’s founder, Calzedonia S.p.A., aimed to create a brand that evokes the essence of Italian style in lingerie. Given Intimissimi’s Italian origin, the brand appeals not only to Italian consumers but also to the worldwide market.

  • Women: Intimissimi targets women seeking luxurious, stylish, and comfortable lingerie. Their typically designed, unique, and elegant pieces appeal to women of all ages. Intimissimi has a range of lingerie that caters to different age groups, body types, and styles. From the lacy to the smooth and sleek, every woman will find something suitable to her personal preference.
  • Men: Intimissimi caters to men with an exclusive line of quality items. They offer a range of boxers, briefs, and undershirts made from the finest fabrics that feel comfortable and stylish.

The brand caters to lingerie buyers with a taste for quality and a willingness to pay extra for luxurious products. In addition, the brand targets those who value fashion design, comfort, and is looking for products that last.

Intimissimi has an extensive distribution network in Europe, the Middle East, the USA, and Asia. Launched online in 2016, Intimissimi’s products are now easily accessible to people worldwide, and the brand can reach consumers globally. Intimissimi is also expanding its product line from lingerie and innerwear to outerwear such as t-shirts, jeans, and dresses.

Targeted DemographicsTargeted Regions
MenNorth America
Luxury buyersMiddle East
Fashionable youthAsia

Intimissimi has a reputation for quality, comfort, and style in the fashion industry with a strong presence in the market and a growing number of consumers in the mainstream.

Quality of Intimissimi’s products

Intimissimi is widely regarded as a high-end lingerie brand with a reputation for quality products. The company has been in the business of creating quality lingerie for over 20 years, and its products are designed with both comfort and style in mind. The following are some of the key factors that contribute to the quality of Intimissimi’s products:

  • Materials: Intimissimi selects only the best materials for its products. The company uses top-quality fabrics and lace that are carefully sourced to ensure that they are both durable and comfortable.
  • Craftsmanship: The brand is committed to ensuring that its products are crafted to the highest standards. Skilled artisans are employed to create each item, and each piece is carefully inspected before it leaves the factory.
  • Functionality: Intimissimi designs its products with both form and function in mind. Each piece is designed to be both beautiful and comfortable, with features such as adjustable straps and supportive underwire to ensure that the products fit well and provide adequate support.

Quality Control

One of the things that sets Intimissimi apart from other lingerie brands is its commitment to quality control. The company takes quality very seriously and employs a number of measures to ensure that its products meet the highest standards. The company has invested in state-of-the-art technology to help detect and eliminate any defects in its products. Additionally, Intimissimi has a team of experts who inspect each product before it is shipped to ensure that it meets the company’s high standards.

Customer Satisfaction

All of Intimissimi’s efforts to create high-quality products are ultimately about one thing: customer satisfaction. The brand is committed to ensuring that customers are completely satisfied with their purchases, and it provides a range of services to help achieve this goal. For example, Intimissimi allows customers to return products for any reason within a certain period of time, and the company provides customer service to help address any concerns or issues that customers may have.


Overall, the quality of Intimissimi’s products is indisputable. The company’s commitment to using only the best materials, employing skilled artisans, and ensuring that each product meets the highest standards of quality control has helped to establish Intimissimi as a leader in the lingerie industry. If you are looking for high-quality, stylish, and comfortable lingerie, you can trust Intimissimi to deliver.

High-quality materialsProducts may be more expensive than some competitors
Excellent craftsmanshipSize availability may be limited
Functional designSome customers may prefer more trendy or fashion-forward designs

Despite these minor drawbacks, Intimissimi remains a top choice for those seeking high-quality lingerie.

Variety of lingerie and loungewear offered by Intimissimi

Intimissimi is a premium Italian lingerie brand that offers a wide range of lingerie and loungewear for women. The brand is known for its luxurious and sophisticated designs, high-quality materials, and excellent fit. Intimissimi has become a favorite brand of lingerie enthusiasts and fashion lovers all over the world.

  • Lingerie: Intimissimi offers a wide range of lingerie products, including bras, panties, corsets, bodysuits, and garters. The brand’s bras come in different styles such as push-up, balcony, wireless, and bralette. They offer bras that are designed to offer different levels of support, from light to maximum and different types of cups, such as padded, non-padded, and underwired. Intimissimi’s panties come in different styles such as thongs, briefs, hipsters, and high-waisted panties, and they have different levels of coverage, from minimal to full coverage.
  • Loungewear: Intimissimi also offers a variety of loungewear products, such as pajamas, robes, nightdresses, and leggings. These products are designed for the ultimate comfort and relaxation, perfect for lounging around the house or sleeping. Intimissimi’s loungewear pieces are made from high-quality fabrics, such as silk, cotton, and modal, which are soft, breathable, and gentle on the skin.

Intimissimi offers a variety of sizes for their products to ensure that every woman can find the perfect fit. Their pieces are available in different colors and patterns, making it easy to mix and match to create a personalized look. The brand’s collections are updated regularly, with new designs and styles being added each season to keep their products fresh and on-trend.

If you are looking for high-quality lingerie and loungewear that is both stylish and comfortable, Intimissimi is an excellent brand to consider. With their wide range of products, you are sure to find something that suits your style and needs.

Comfort and fit of Intimissimi’s products

Intimissimi is a brand that prioritizes not only style but also comfort and fit. This is evident in the materials used in their products, as well as the attention to detail in design and sizing options.

  • Materials: Intimissimi uses high-quality fabrics such as silk, lace, and cotton to ensure their products feel soft and comfortable on the skin. Their bras and underwear also feature stretchy materials to provide a better fit and accommodate different body types.
  • Design: Intimissimi’s products are designed with the goal of enhancing the natural shape of the body. This means that their bras and underwear are tailored to fit well and provide support without adding excess padding or shaping.
  • Sizing options: Intimissimi offers a variety of sizing options, including half-sizes and extended sizes. This allows for a more personalized fit and ensures that customers can find the perfect size for their body type.

Overall, Intimissimi’s commitment to comfort and fit is a major reason why the brand has become so popular among customers. Whether you’re looking for everyday basics or special occasion lingerie, you can trust that Intimissimi products will feel great and enhance your natural shape.

If you’re still unsure about which size to purchase, Intimissimi offers a helpful size guide on their website. This guide includes measurements for both bra and panty sizes, as well as tips for finding the right fit.

Bra SizeUnderbust (cm)Bust (cm)

Remember, finding the right size is key to ensuring you feel comfortable and confident in your lingerie. Intimissimi’s dedication to comfort and fit is just one of the many reasons why this brand is worth checking out for your next lingerie purchase.

Price Point of Intimissimi’s Products

Intimissimi is a well-known brand that specializes in intimate wear for women and men. Their products are designed to be both fashionable and functional, offering a wide range of styles to suit different preferences. One of the most interesting aspects of Intimissimi’s products is their price point. Below, we’ll discuss the different price points of Intimissimi’s products.

  • Low Price Point: Some of Intimissimi’s products fall into the low price point category. These are typically their basic styles and are perfect for everyday wear. Examples of products in this category would include basic cotton bras and underwear.
  • Mid-Range Price Point: Intimissimi’s mid-range products are a step up from their low-priced options, in terms of both style and functionality. These products are perfect for those who want something a little more fashionable but don’t want to break the bank. Examples of products in this category would include lace bras and silk camisoles.
  • High Price Point: Intimissimi’s high-priced products are typically their most luxurious. These products are made from high-end materials and feature intricate designs. They are perfect for special occasions or for those who want to treat themselves to something special. Examples of products in this category would include silk robes and lace corsets.

It’s important to note that while some of Intimissimi’s products may be more expensive than others, the quality and construction of their products is consistently high across the board. Additionally, the brand often runs sales and promotions, making it more accessible to customers on a budget.

If you’re interested in purchasing from Intimissimi, take a look at their website to get a better idea of their pricing and products. You might find that their prices are more reasonable than you expected, and that their products are well worth the investment.

Sustainability efforts of Intimissimi

As more and more consumers become conscious of their environmental footprint, fashion brands are also doing their part in reducing their impact. Intimissimi, an Italian lingerie and clothing brand, is one of the companies that prioritize sustainability efforts. Here are some of the green initiatives that Intimissimi has implemented:

  • Reducing carbon emissions – Intimissimi partnered with eco-friendly couriers to reduce the carbon footprint of their deliveries.
  • Using eco-friendly materials – The brand is phasing out conventional cotton and introducing organic cotton and recycled fabrics for their products.
  • Reducing waste – Intimissimi is working on reducing the amount of packaging used for their products. This includes using recycled materials and eliminating unnecessary packaging.

Intimissimi is not only focusing on the impact they have on the environment. They also prioritize their workers’ health and welfare. Below are some sustainable efforts that benefit their employees:

  • Social responsibility – The brand has a Code of Conduct that ensures ethical standards are met in the workplace. This includes treating all workers with respect, providing a safe working environment, and adhering to international labor standards.
  • Workers health and well-being – Intimissimi offers health coverage, access to medical consultation and guidance, occupational safety training and several benefits to promote employee’s well-being.
  • Reducing water usage – the company is working on reducing water usage in the production processes.

Here’s a closer look at the sustainable materials Intimissimi uses:

Organic CottonBio-cotton that grows without the use of chemicals or pesticides.
Tencel™ lyocell fibersA more sustainable alternative to traditional cotton and rayon fabrics. It is produced from sustainably sourced natural materials and is biodegradable and compostable.
Recycled PolyesterCreated from post-consumer and post-industrial waste, recycled polyester diverts waste from landfills and reduces greenhouse gas emissions compared to virgin polyester.

Overall, Intimissimi is a brand that is committed to sustainability efforts. By working to reduce their environmental impact and ensuring their employees are treated fairly, the brand is positioning itself as a responsible and conscious fashion brand.

Customer reviews and ratings of Intimissimi

One way to gauge the quality of a brand is to look at the reviews and ratings given by its customers. Intimissimi seems to have resonated with shoppers, given the plethora of positive feedback it has received over the years. With a rating of 4.5 stars out of 5 on TrustPilot, the brand has been able to maintain the trust of its loyal customer base.

  • Many of the customers raved about the comfortable fabrics and the excellent fit of the lingerie pieces.
  • Several reviewers also noted the durability of the products, claiming that even with frequent use, they still hold up well and maintain their shape.
  • Intimissimi’s customer service also impressed numerous customers, with some citing their timely and effective response to inquiries and concerns.

Another popular platform for assessing customer feedback is Amazon. Over there, Intimissimi’s products are well-received, with many reviews expressing satisfaction with the quality of the garments and the reasonable pricing. In addition, shoppers have commended the brand’s inclusive sizing options, which cater to women of different shapes and sizes.

If you are considering purchasing from Intimissimi, it’s important to note that some customers have experienced issues with order tracking and delivery times. However, these instances appear to be isolated cases, and the majority of reviews are overwhelmingly favorable.


In conclusion, Intimissimi has received generally positive reviews and ratings from its satisfied customers. With its focus on quality, comfort, and affordability, it’s no wonder why this brand has gained favor among lingerie shoppers worldwide.

Availability and accessibility of Intimissimi products

Intimissimi is a popular Italian lingerie brand that has been around for over 25 years. It has stores in more than 40 countries worldwide and offers its products both in-store and online.

  • In-store availability: Intimissimi has over 1,000 physical stores globally, with the majority of them located in Europe. The brand has a strong presence in Italy, Spain, and France, with multiple stores in large cities like Rome, Paris, and Barcelona. In addition to Europe, the brand also has stores in countries like Russia, China, and the United States. Intimissimi’s physical stores offer a wide range of lingerie, sleepwear, and accessories for women, as well as a small selection of men’s underwear.
  • Online accessibility: Intimissimi’s online store is available in multiple languages and ships to over 35 countries worldwide. The brand’s website offers a simple and user-friendly interface that allows customers to easily browse and purchase Intimissimi products. Intimissimi’s online store features the entire range of products offered in its physical stores, as well as exclusive items that are only available online. Customers can also take advantage of online exclusive sales and discounts.
  • Collaborations: Intimissimi has collaborated with several reputable brands to extend its product line and offer customers more variety. Notably, the brand has collaborated with fashion retailer Zara to create a collection of lingerie sets that are sold both in-store and online. Additionally, Intimissimi has collaborated with several Italian and international fashion designers, including Ermanno Scervino, and Isabeli Fontana to release limited edition collections.

Overall, Intimissimi is a widely available and accessible brand, with a strong presence both in physical stores and online, as well as collaborations with other brands that expand its offerings.

Marketing and Advertising Campaigns of Intimissimi

Intimissimi is a well-known lingerie brand that has been around for over two decades, providing women with high-quality underwear. Intimissimi’s marketing and advertising campaigns have played a significant role in establishing its reputation as a leading lingerie brand.

The company’s marketing campaigns are focused on empowering women, celebrating their femininity, and encouraging them to embrace their natural beauty. Intimissimi’s advertising often features natural-looking models of all sizes, shapes, and ages, representing real women. The brand’s campaigns focus on its customers’ comfort, well-being, and confidence, making them feel beautiful inside and out.

  • One of the most successful Intimissimi campaigns was the “Italian Lingerie” advertising campaign, featuring a series of black-and-white photos of Italian actress Monica Bellucci, highlighting the brand’s Italian heritage and craftsmanship.
  • The company is also active on social media, with over a million followers on Instagram, where it shares images of its products and customers wearing them. The brand’s social media presence is highly curated, featuring a cohesive aesthetic that reflects the company’s design and values.
  • Intimissimi also collaborates with well-known celebrities, such as Sarah Jessica Parker, who has been an ambassador for the brand and has designed her own lingerie collection. Collaborating with celebrities has helped Intimissimi reach a wider audience and build trust with their customers.

The company’s in-store experience is also an integral part of its marketing strategy, with stores featuring a sophisticated and welcoming environment that reflects the brand’s philosophy. Intimissimi stores are designed to make customers feel comfortable and confident, and the staff is trained to provide personalized advice and assistance.

Overall, Intimissimi’s marketing and advertising campaigns are focused on empowering women, celebrating their natural beauty, and encouraging them to embrace their bodies. The brand’s commitment to quality, craftsmanship, and Italian heritage is reflected in all aspects of its marketing campaigns, from social media to in-store experience. Intimissimi’s dedication to its customers has made it one of the most well-respected lingerie brands in the industry.

Is Intimissimi a Good Brand? FAQs

1. What is Intimissimi?

Intimissimi is an Italian lingerie brand founded in 1996 known for its comfortable and high-quality lingerie, loungewear, and intimate apparel.

2. Is Intimissimi Expensive?

Intimissimi is a slightly high-end brand, but their products are worth the price due to their quality and comfort.

3. Are Intimissimi Bras Comfortable?

Yes, Intimissimi bras are known for their comfort due to their high-quality materials and design.

4. Are Intimissimi Products Durable?

Yes, Intimissimi products are made with high-quality materials and are designed to be long-lasting.

5. Does Intimissimi Offer a Variety of Products?

Yes, Intimissimi offers a wide variety of products including bras, panties, loungewear, and accessories.

6. Can You Buy Intimissimi Products Online?

Yes, Intimissimi products can be purchased online through their website or other e-commerce stores.

7. What Makes Intimissimi Stand Out From Other Lingerie Brands?

Intimissimi stands out from other lingerie brands due to their high-quality materials, comfortable design, and unique Italian style.

Closing Thoughts

Thanks for taking the time to read about Intimissimi! If you’re looking for comfortable and high-quality lingerie, Intimissimi is definitely a brand worth trying. Visit their website or your nearest store to browse their collection. We hope you find your perfect match at Intimissimi.