Is Winky Lux a Good Brand? A Comprehensive Review

Winky Lux is a well-known cosmetic brand that has captured the hearts of many makeup enthusiasts worldwide. Whether you are a makeup beginner or a seasoned expert, Winky Lux has something for everyone. From their trendy and unique packaging to their high-quality ingredients, it’s hard not to be impressed by the brand’s commitment to providing customers with nothing but the best.

But the question remains, is Winky Lux a good brand? Well, the answer is a resounding yes! The brand’s range of products, including lipsticks, eyeliners, and eyeshadow palettes, is designed to cater to different skin types and preferences. The ingredients used in their products are carefully curated to ensure that they are effective, safe, and suitable for various skin types.

Overall, Winky Lux has managed to establish itself as a cult-favorite cosmetic brand with a loyal fanbase. With their quality products, innovative packaging, and dedication to ethical and eco-friendly practices, it’s hard not to fall in love with this brand. So if you are looking for a brand that delivers on both quality and affordability, Winky Lux is definitely worth checking out.

History of Winky Lux

Winky Lux is a beauty brand that was founded in 2015 by Natalie Mackey. She was inspired by her grandfather, who was a chemist and created beauty products in his laboratory. Mackey’s goal was to create a brand that was both affordable and luxurious, providing high-quality products with unique packaging. Winky Lux quickly gained popularity among beauty enthusiasts and became known for its whimsical and playful approach to makeup.

  • Winky Lux’s first product was its Flower Balm lipstick, which featured a real flower inside the clear tube. The product quickly went viral on social media, and it remains a bestseller today.
  • The brand’s name, Winky Lux, comes from the words “wink” and “luxury,” representing the combination of playfulness and high-end quality.
  • In 2018, Winky Lux launched its skincare line, which includes products like the Dream Gelée moisturizer and the Whipped Cream primer.

Today, Winky Lux continues to expand its product offerings while staying true to its original mission of providing affordable luxury beauty. The brand is widely available both online and in physical retail locations, making it accessible to a wide range of customers.

Product line of Winky Lux

Winky Lux is a cosmetics brand that offers a variety of products for makeup enthusiasts. From lipsticks to eyeshadows, Winky Lux has it all. Their product line includes:

  • Lipsticks – Winky Lux offers a range of lipsticks in different finishes such as matte, satin, and metallic. Their lipsticks are highly pigmented and come in a variety of shades that suit different skin tones.
  • Eyeshadows – Their eyeshadow palettes are known for their amazing color payoff and long-lasting formula. Winky Lux offers both neutral and bold palettes that can be used to create different eye makeup looks.
  • Mascara – Winky Lux mascara is known for its volumizing and lengthening effect. It contains nourishing ingredients such as beeswax and olive oil that keep the lashes healthy.

One of the unique aspects of the Winky Lux product line is their packaging. They offer products packaged in fun and whimsical designs like lipsticks with tiny flowers embedded in them. This is what sets the brand apart from its competitors and makes it a favorite among beauty enthusiasts.

Moreover, Winky Lux is cruelty-free and uses high-quality ingredients in all their products. Their cosmetics are free from sulfates, parabens, and phthalates, making them safe for use on all skin types.


If you’re looking for a cosmetics brand that offers a range of products packaged in fun designs, then Winky Lux is definitely worth checking out. Their product line includes lipsticks, eyeshadows, and mascara that are highly pigmented and long-lasting. Plus, their commitment to using only high-quality and cruelty-free ingredients makes them a great choice for beauty enthusiasts who are conscious about what they put on their skin.

High-quality ingredientsProducts are a bit pricey
Cruelty-freeLimited shade range for certain products
Unique packagingNot easily available in all countries

All in all, Winky Lux is a good brand that offers unique and high-quality cosmetics. However, their products may not be accessible to everyone due to their price point and availability.

Ingredients used by Winky Lux

Winky Lux is a brand that prides itself on creating high-quality and innovative makeup products that are clean, cruelty-free, and ethically sourced. They use a variety of ingredients in their products, including:

  • Jojoba oil: This natural ingredient helps to moisturize and heal the skin, while also providing anti-inflammatory benefits.
  • Beeswax: A natural emollient that helps to soothe and protect the skin, while also providing a barrier against the elements.
  • Shea butter: Another natural emollient that provides deep moisturization and healing for the skin, while also helping to reduce inflammation and redness.

These are just a few of the many ingredients used by Winky Lux in their products. They are committed to using only the best and safest ingredients in their makeup, and they take the time to research and test each ingredient before adding it to their products.

In addition to these natural ingredients, Winky Lux also uses a variety of synthetic ingredients in their makeup products. They take great care to ensure that these ingredients are safe and effective, and they are constantly working to improve their formulas.

Winky Lux’s Ingredient Transparency

Winky Lux is committed to transparency when it comes to their ingredient lists. They provide detailed information about each ingredient used in their products on their website, and they also include a full list of ingredients on each product label.

They also use a special icon system on their packaging to help customers easily identify the ingredients used in each product. This system includes symbols that indicate whether a product is vegan, gluten-free, or free from certain common allergens.

Ingredients to Avoid

Winky Lux strives to create products that are safe and healthy for all skin types, but there are a few ingredients that they avoid using in their makeup. These include:

IngredientReason for Avoidance
ParabensMay cause skin irritation and are associated with hormonal disruptions.
SulfatesMay cause skin irritation and are associated with environmental harm.
PhthalatesMay cause skin irritation and are associated with hormonal disruptions.

Overall, Winky Lux is a brand that prioritizes both quality and safety when it comes to their ingredients. They are committed to creating makeup products that are clean, effective, and ethically sourced, and they are constantly researching and improving their formulas to ensure that they are the best they can be.

Vegan and cruelty-free status of Winky Lux

Winky Lux is a brand that prides itself on being cruelty-free and vegan. They believe that beauty products should not come at the cost of harming animals and the environment. As a result, all of their products are made without animal testing and without any animal-derived ingredients.

  • Winky Lux is certified by PETA as a cruelty-free brand, which means they do not conduct animal testing or use any animal testing suppliers.
  • They are also Leaping Bunny certified, which is another organization that verifies the cruelty-free status of brands.
  • Furthermore, Winky Lux is a vegan brand, which means they do not use any animal-derived ingredients in their products.

Winky Lux believes in creating products that are not only good for the consumer, but also good for the planet. They are committed to using sustainable packaging and reducing their carbon footprint. All of their products come in recyclable packaging, and they have made efforts to reduce the amount of plastic they use.

In addition to their commitment to being cruelty-free and vegan, Winky Lux is also committed to transparency. They list all of their ingredients on their website and encourage customers to ask questions about their products. They believe that customers deserve to know what they are putting on their skin and in their bodies.

PETAWinky Lux is certified by PETA as a cruelty-free brand, which means they do not conduct animal testing or use any animal testing suppliers.
Leaping BunnyWinky Lux is Leaping Bunny certified, which is another organization that verifies the cruelty-free status of brands.
VeganWinky Lux is a vegan brand, which means they do not use any animal-derived ingredients in their products.

In conclusion, Winky Lux is a brand that takes pride in being both vegan and cruelty-free. Their commitment to creating products that are good for the consumer and the planet is evident in their sustainable packaging and ingredient transparency. If you’re looking for a brand that aligns with your values, Winky Lux is definitely worth a try.

Winky Lux’s approach to packaging and sustainability

Winky Lux is a brand that is committed to creating high-quality makeup products that not only look great but also have a positive impact on the environment. Here are the five ways in which Winky Lux approaches packaging and sustainability:

  • Minimalistic packaging: Winky Lux’s packaging is minimalistic, which means that they use less packaging material than many other beauty brands. The brand’s focus on simplicity and minimalism also assists with reducing costs for the brand, which can also be passed on to customers.
  • Environmentally friendly materials: Many of the materials used in Winky Lux’s products are eco-friendly. They use biodegradable glitter and compostable packaging made from plant-based materials when possible, to minimize the impact on the environment.
  • Sustainability-focused partnerships: Winky Lux has partnered with TerraCycle, a company that helps recycle hard-to-recycle items, such as beauty packaging that is not accepted by standard recycling.
  • Packaging that is reusable: Another aspect of Winky Lux’s packaging is its reusability. Many of the containers that hold Winky Lux’s products have been designed in such a way as to make them useful beyond their initial use.
  • Refillable products: Winky Lux has also started to introduce refillable products, reducing the need for disposable packaging for their beauty products. This innovation is not only environmentally friendly, but it also lowers long-term costs for customers who will need to purchase less plastic packaging over time.

Winky Lux’s Future Goals for Sustainability

As consumers continue to demand more environmentally sustainable products, it is important for Winky Lux to continue to approach all aspects of their design, manufacturing, and packaging with an eye towards sustainability. Here are two sustainability investments Winky Lux has made recently:

  • Composting Program: Winky Lux is gearing up to pilot a composting initiative as a part of their larger sustainability efforts. This program will be made available to the employees, and it will reduce the amount of waste generated by the cosmetics industry to eventually have a zero environmental footprint.
  • Returns: Winky Lux’s return strategy is important for the environment. They have partnered with Happy Returns to reduce waste produced by returns and also reduce the carbon footprint of delivery trucks.


In conclusion, Winky Lux acknowledges its responsibility to implement sustainable practices within its supply chain and packaging decisions. The company has taken an innovative approach to minimizing waste and decreasing their impact on the environment while still providing customers with the quality and value they deserve.

Have any questions? Contact us:


We encourage users to learn more about Winky Lux’s commitment to sustainability by checking on recent updates on our website and social media platforms.

User Reviews for Winky Lux Products

Winky Lux is a beauty brand that offers a wide range of makeup products. From lipsticks to eyeshadows and highlighters, the brand has something to offer for every makeup lover. But before you decide to spend your money on their products, it’s always a good idea to check out what other people are saying about them. Here are some user reviews for Winky Lux products:

  • “I absolutely love the Winky Lux Matte Lip Velour! The formula is so smooth and long-lasting, and the colors are amazing. I highly recommend this product to anyone looking for a high-quality matte lipstick.” – Sarah
  • “I’ve been using the Winky Lux Uni-Brow Universal Eyebrow Pencil for a few weeks now, and I love it! It’s the perfect shade for my eyebrows, and the formula stays on all day without smudging or fading.” – Jessica
  • “I was a bit skeptical about trying the Winky Lux Diamond Powder, but I’m so glad I did! The product gives me a natural-looking glow that I can’t get enough of. It’s definitely worth the investment.” – Emily

As you can see from these reviews, Winky Lux products have received a lot of positive feedback from customers. But it’s important to keep in mind that everyone’s skin and preferences are different, so what may work for one person may not work for another.

If you’re interested in trying out Winky Lux products, it’s a good idea to start with a small purchase and see how it works for you. Additionally, you can always check out online reviews and swatches to get a better idea of the product before you buy it.

Wide range of productsSome products may not work for everyone
High-quality formulasSlightly on the expensive side
Unique and innovative packaging

In conclusion, based on the user reviews and overall quality of their products, Winky Lux definitely seems like a good brand to try out. They offer a wide range of high-quality makeup products with unique and innovative packaging. While some products may not work for everyone and they may be a bit on the expensive side, it’s always worth it to invest in quality makeup that makes you feel confident and beautiful.

Winky Lux’s Presence on Social Media

In today’s digital age, it’s important for brands to have a strong presence on social media platforms to engage with their customers and showcase their products. Winky Lux, a beauty brand that prides itself on creating unique and playful makeup products, has established a strong presence on various social media platforms.

  • Instagram: With over 720k followers, Winky Lux’s Instagram page is a visual playground of colorful and playful makeup looks. They regularly share user-generated content, showcase their products, and feature collaborations with influencers and other brands. Their Instagram page also includes Instagram stories, IGTV videos, and highlights, making it easy for their followers to stay up-to-date on their latest products and promotions.
  • TikTok: Winky Lux has taken advantage of the rise in popularity of TikTok and has successfully grown their following to over 50k followers. They often share fun and creative makeup tutorials, product reviews, and behind-the-scenes looks at their brand. Their content appeals to a younger audience and showcases their brand’s playful personality.
  • Twitter: Winky Lux’s Twitter page may have a smaller following of about 16k, but they use the platform to engage with their customers and share their latest news and promotions. They often respond to customer inquiries and feedback, which adds a personal touch to their brand.
  • Facebook: Like their Twitter page, Winky Lux’s Facebook page serves as a platform for them to share their latest news and promotions. However, they also use the platform to host Facebook Live events with makeup tutorials and Q&A sessions with their followers. This helps to create a sense of community and connectedness with their customers.
  • Pinterest: On Pinterest, Winky Lux has created boards that showcase their products in creative ways. From makeup looks to gift guides, their boards inspire their followers to get creative with their beauty products.
  • YouTube: Winky Lux’s YouTube page features makeup tutorials, product reviews, and behind-the-scenes looks at their brand. With just over 7k subscribers, their channel is relatively new, but they have already amassed thousands of views on their videos.
  • LinkedIn: Winky Lux has also established a presence on LinkedIn, where they share their latest job openings and company news. While LinkedIn may not be the most obvious platform for a beauty brand, it shows Winky Lux’s commitment to transparency and professionalism.

In conclusion, Winky Lux has done an excellent job of establishing a cohesive and playful presence on various social media platforms. By engaging with their customers and showcasing their products in creative ways, they have succeeded in growing their following and establishing a loyal fanbase.

Price Point of Winky Lux Products

Winky Lux is a beauty brand known for offering high-quality makeup products with unique packaging. Their products are not only effective in enhancing your looks but also budget-friendly. Here is a breakdown of the Winky Lux price point:

  • Lipsticks – Winky Lux offers a variety of lip products that range from $14 to $18. This price point is reasonable considering the quality of their lipsticks, which are made of high-quality ingredients and long-lasting.
  • Eye Makeup – Winky Lux eye makeup is also available at an affordable price point. Mascara and eyeliner products range from $14 to $16. Additionally, it comes in various packaging with different colours to choose from.
  • Face Makeup – Winky Lux face makeup, such as their powder blushes, bronzers and highlighters, is priced between $16 and $20. Their face makeup products have produced positive reviews from their users, and you can now achieve your desired look without breaking the bank.

Overall, Winky Lux products are reasonably priced, considering the quality of their products and packaging. They have especially taken into account the budget-conscious consumer, while keeping their well made and unique products as their trademark.

Winky Lux’s Collaborations with Other Brands

Winky Lux has been making a name for itself in the beauty industry with unique and high-quality products at affordable prices. In addition to their own line, the brand has collaborated with several well-known companies to create limited-edition collections. Here are some of Winky Lux’s most notable collaborations:

  • Target: In 2019, Winky Lux launched an exclusive collection at Target, featuring lipsticks, eyeshadow palettes, and blushes. The line was a huge success and is still available for purchase online and in-stores.
  • Tarte: Winky Lux teamed up with Tarte in 2018 to create a collection of lipsticks with unique flower designs inside the bullet. The collaboration was sold exclusively at Sephora and quickly sold out.
  • F21: In 2018, Winky Lux partnered with Forever 21 to release a limited-edition collection of makeup that included lipsticks, eyeshadows, and highlighters. The collection was affordable and on-trend, appealing to both Winky Lux and Forever 21 fans.

These collaborations not only showcase Winky Lux’s innovative products but also help to expand their reach to new audiences. By partnering with well-established brands, Winky Lux is able to tap into the customer base of those companies and gain exposure to a wider market. Plus, these limited-edition collections create a sense of urgency and exclusivity for customers, making them more likely to make a purchase.

Take a look at the table below for a summary of Winky Lux’s collaborations:

Target2019Lipsticks, eyeshadow palettes, blushesOnline and in-stores at Target
Tarte2018LipsticksExclusively sold at Sephora
Forever 212018Lipsticks, eyeshadows, highlightersOnline and in-stores at Forever 21

Overall, Winky Lux’s collaborations with other brands have been successful in creating new and exciting products for customers while also expanding their reach in the beauty industry.

Awards and recognition received by Winky Lux.

Winky Lux, a New York-based brand, has been making waves in the beauty industry since its inception in 2015. Not only is the brand committed to creating cruelty-free, high-quality products, but it has also received numerous accolades along the way. Below are just a few of the awards and recognitions that Winky Lux has received:

  • Cosmo Beauty Awards 2020: Winky Lux’s Confetti Balm won the Best Tinted Lip Balm award in this prestigious competition.
  • CEW Awards 2019: The brand’s Flower Balm was a finalist in the Lip Product category of the Cosmetic Executive Women Awards.
  • InStyle Best Beauty Buys 2019: Winky Lux’s Uni-Brow Universal Eyebrow Pencil was named the Best Brow Pencil in this popular beauty publication.

These are just a few examples of the awards and recognition that Winky Lux has received. The brand continues to innovate and create exciting new products that capture the attention of customers and industry experts alike.

FAQs About Is Winky Lux a Good Brand

1. Is Winky Lux a cruelty-free brand?

Yes, Winky Lux is a cruelty-free brand and doesn’t test on animals. They are Leaping Bunny certified.

2. Are Winky Lux products safe to use?

Winky Lux products are safe to use and are made without harmful ingredients such as parabens, sulfates, and phthalates.

3. Is Winky Lux a high-quality brand?

Yes, Winky Lux is a high-quality brand. They use premium ingredients to create their products, and their formulas are long-lasting and effective.

4. Is Winky Lux affordable?

Yes, Winky Lux has a range of products at affordable prices. They offer high-quality products at a variety of price points.

5. Does Winky Lux have a good customer service?

Winky Lux has an excellent customer service team that is prompt and helpful. They are dedicated to ensuring their customers are satisfied with their products.

6. Are Winky Lux products suitable for all skin types?

Yes, Winky Lux products are suitable for all skin types. They have a wide range of products that cater to different skin concerns and needs.

7. Is Winky Lux a trendy brand?

Yes, Winky Lux is a trendy brand. They create products that are fun, colorful, and on-trend for a modern and innovative beauty experience.

Closing Paragraph: Thank You for Reading!

Thank you for taking the time to read about Winky Lux. Their commitment to cruelty-free and safe ingredients is commendable, and their high-quality, affordable products are a great addition to any beauty routine. With an excellent customer service team and a range of products suitable for all skin types, Winky Lux is a brand worth trying. Be sure to visit their website to browse their beautiful range of cosmetic products. Thanks again, and see you soon!