Is Stio a Good Brand for Outdoor Apparel?

If you’re an avid outdoorsman, you know the importance of having high-quality apparel that can withstand the elements. And when it comes to outdoor apparel, one brand that comes to mind is Stio. But is Stio a good brand? Let’s dive in and find out.

Founded in Jackson Hole, Wyoming, Stio is a brand that has quickly gained popularity among outdoor enthusiasts. Offering a wide range of apparel and accessories, Stio prides itself on creating garments that are not only functional but also fashionable. From jackets to pants to hats, Stio has everything you need to stay warm and comfortable in any weather condition.

But what sets Stio apart from other outdoor apparel brands? Well, for starters, their commitment to sustainability and ethical sourcing is unmatched. Stio ensures that each product is made with the highest quality materials and with the environment in mind. So not only can you look and feel good in your Stio gear, but you can also feel good knowing that you’re supporting a brand that values the planet. So is Stio a good brand? Absolutely.

Stio’s History

Stio is a technical outdoor apparel brand that was founded in 2011 by Stephen Sullivan, a former executive at Mountain Hardwear. Sullivan is a seasoned outdoor industry veteran with over two decades of experience in the field, having worked with reputable brands such as Pearl Izumi and Cloudveil.

The brand is headquartered in Jackson Hole, Wyoming, a mountainous region that serves as a fitting location for an outdoor apparel company. Stio’s mission is to inspire connection with nature through the outdoors, as they believe that the outdoors serves as a source of inspiration, adventure, and fulfillment.

Stio has developed a reputation for offering high-quality outdoor apparel that blends fashion with functionality. The brand prides itself on its commitment to the environment, and they strive to create sustainable products that minimize their impact on the planet.

Stio’s Mission Statement

Stio is a brand that is dedicated to providing high-quality outdoor apparel and gear that is sustainably made and designed to last. Their mission statement reflects this commitment to excellence and sustainability:

  • To inspire connection with the outdoors through beautiful, functional products infused with mountain soul.
  • To lead the outdoor industry in sustainable business practices.
  • To create meaningful, long-lasting relationships with customers and community.

Their focus on sustainability is evident not only in their mission statement but also in their products. Stio uses eco-friendly materials, such as recycled polyester and organic cotton, in their clothing and gear. They also prioritize ethical manufacturing practices that ensure the fair treatment of workers and reduce their environmental impact.

Stio’s Target Audience

Stio is a well-known brand that offers outdoor apparel and accessories for people who love spending time in nature. Their target audience is those who are passionate about outdoor activities such as hiking, skiing, camping, and mountain biking. Stio’s products are designed for people who appreciate high-quality outdoor gear that will keep them warm and comfortable in even the coldest and harshest of conditions.

  • Outdoor enthusiasts: Stio’s target audience includes those who love spending time in nature and participating in various outdoor activities. They are a diverse group of people who share a passion for exploration, adventure, and the beauty of the great outdoors.
  • Eco-conscious consumers: Stio’s audience cares about the environment and wants to make a difference in the world. They value apparel that is environmentally sustainable and responsibly produced.
  • Performance-driven athletes: Stio’s target audience includes performance-driven athletes who demand the highest quality outdoor gear that can keep up with their active lifestyles. They want gear that is durable, comfortable, and can withstand extreme conditions.

Stio’s target audience is not just limited to those who are serious outdoor enthusiasts; they also cater to those who appreciate style and comfort. They offer a range of apparel and accessories that cater to those who want to look good while spending time in the outdoors.

Stio’s products are designed for a variety of outdoor activities, and their target audience reflects this. Their range of products includes everything from hiking gear and ski apparel to casual wear for everyday wear. They offer options for men, women, and children, ensuring that the entire family can enjoy the great outdoors in style and comfort.

Target AudienceDescription
Outdoor enthusiastsA diverse group of people who are passionate about exploring the great outdoors through various activities such as hiking, camping, skiing, and mountain biking.
Eco-conscious consumersThose who care about the environment and want to use apparel that is environmentally sustainable and responsibly produced.
Performance-driven athletesIndividuals who are looking for high-quality outdoor gear that can withstand extreme conditions and keep up with their active lifestyles.

In conclusion, Stio’s target audience is made up of those who love the great outdoors and want to look good and feel comfortable while exploring it. Their range of products caters to a variety of outdoor activities, and they are committed to producing high-quality, environmentally sustainable gear. So, if you’re someone who loves spending time in nature, you may want to check out what Stio has to offer!

Design Philosophy of Stio

Stio is a company that is dedicated to creating high-end outdoor apparel that is both functional and stylish. Their design philosophy reflects this by focusing on creating products that are not only durable and practical but also aesthetically pleasing.

  • Functionality: Stio prides itself on creating products that are designed to be used in the outdoors. They take into account the specific needs of outdoor enthusiasts and incorporate features that will help to make their adventures more comfortable and enjoyable. This includes things like moisture-wicking materials, water-resistant coatings, and specialized pocket configurations.
  • Simplicity: Stio also believes in keeping things simple. They understand that when it comes to outdoor gear, less is often more. By eliminating unnecessary features and streamlining their designs, they are able to create products that are both efficient and effective.
  • Sustainability: Stio is committed to reducing their environmental impact. They use sustainable materials whenever possible and minimize waste in their production processes. They also strive to create products that are built to last, so that customers don’t have to replace them as frequently.

Overall, Stio’s design philosophy is centered around creating products that serve their intended purpose, while also being stylish and sustainable. They understand that the needs of outdoor enthusiasts are constantly evolving, and they are constantly working to innovate and improve upon their designs.

Take for example their Environ pant, it’s a perfect example of their design philosophy. They have created this pant with durable and water-resistant materials that’s perfect for outdoor activities, yet they made sure it has a tailored and professional look, so it’s also suitable to wear in a business casual environment. It’s a versatile pant that can be worn anytime and anywhere, which is a testament to Stio’s commitment to both functionality and style.

Design PhilosophyExamples
FunctionalityWater-resistant coatings, moisture-wicking materials, specialized pocket configurations
SimplicityEliminating unnecessary features and streamlining designs for efficiency
SustainabilityUsing sustainable materials, minimizing waste, creating products that are built to last

Stio’s design philosophy is not just about creating great products, but it’s also about creating a better environment for all of us. With their commitment to sustainability, they are taking steps to reduce their impact on the planet and inspire others in the outdoor industry to do the same.

Materials used by Stio

Stio is a brand that values quality over quantity. Their products are made using top-quality fabrics and materials to ensure durability, comfort, and performance. Here are some of the materials that Stio uses in their clothing:

  • Merino wool: Stio sources its merino wool from New Zealand and uses it in their base layers, mid-layers, and outerwear. Merino wool is known for its exceptional moisture-wicking properties, breathability, and natural odor resistance.
  • Polyester: Stio uses polyester fabrics in their clothing to provide durability, lightweight comfort, and quick-drying capabilities. The brand uses a variety of polyester blends to ensure optimal performance depending on the intended use of the garment.
  • Organic cotton: Stio uses certified organic cotton in some of their clothing, which is sourced from sustainable and ethical cotton farms. Organic cotton is a more eco-friendly option compared to traditional cotton as it uses fewer pesticides and is grown without synthetic fertilizers.

In addition to these materials, Stio also uses a range of high-quality technical fabrics such as GORE-TEX® and Polartec® in their outerwear to provide superior waterproofing, breathability, and insulation.

Stio’s Commitment to Sustainability

Stio not only prioritizes quality materials but also invests in sustainable practices in their production process. The brand has committed to using environmentally responsible materials, reducing waste, and supporting fair labor practices.

In 2021, Stio launched a new sustainability platform called ‘Responsible Gear’ in which they committed to using at least 75% environmentally preferred materials (EPMs) across all clothing lines by 2025. This initiative will help reduce the impact of Stio’s products on the environment and promote more sustainable production practices in the outdoor industry.

Materials Comparison Chart

MaterialBenefitsUses in Stio Clothing
Merino WoolMoisture-wicking, breathable, odor-resistantBase layers, mid-layers, outerwear
PolyesterDurable, lightweight, quick-dryingClothing for various uses, including travel, hiking, and skiing
Organic CottonSustainable, ethical, eco-friendlyCasual wear, shirts
GORE-TEX®Waterproof, windproof, breathable, durableOuterwear
Polartec®Warm, breathable, moisture-wickingFleece jackets, mid-layers

Stio is a brand that prides itself on using high-quality, environmentally responsible materials in its clothing. From merino wool to GORE-TEX®, the brand ensures that each material is selected for its specific benefits and intended use. Their commitment to sustainability also aligns with the growing trend towards eco-friendliness in the outdoor industry.

Quality of Stio’s Products

Stio is a brand that prides itself on innovative design, high-quality materials, and attention to detail. This has resulted in a line of products that are not only visually appealing, but also highly functional and durable – making them a great investment for anyone who spends time in the great outdoors or just wants high-quality gear. Below are some specific qualities of Stio’s products:


  • Stio’s gear is built to last – the brand doesn’t skimp on the materials they use, and their products are designed to handle the wear and tear of outdoor adventures.
  • The materials used in Stio’s products are not only durable but also sustainable, with a focus on environmentally friendly fabrics and design.
  • The company offers a lifetime warranty on all of its products, which is a testament to the confidence they have in their quality and durability.


Stio’s products are not only durable but also highly functional. Whether you’re skiing, hiking, or just running errands, their products are designed to fit your needs.

  • Stio uses innovative design features to maximize the functionality of their gear, such as angled pockets for easy access or adjustable hoods for customizable protection against the elements.
  • The brand also offers a range of products that can be used in different weather conditions, such as jackets with different insulation levels to accommodate varying temperatures.
  • Stio’s products are also designed with the needs of specific outdoor activities in mind – for example, their ski jackets have features specifically tailored to the needs of skiers, such as a powder skirt and helmet-compatible hood.


In addition to functionality and durability, Stio’s products are also stylish and visually appealing. With a focus on modern design, the brand offers a range of products that look as good as they perform.

  • Stio products feature sleek lines and bold colors that are both modern and timeless, ensuring that they will look good for years to come.
  • The brand also pays attention to small details, such as the placement of zippers or the use of contrast stitching, to add visual interest and elevate their products beyond basic outdoor gear.


Stio takes pride in the craftsmanship of their products, and it shows. Each piece is carefully made with great attention to detail, resulting in gear that not only looks great but is also built to last.

  • The brand works with high-quality manufacturers to ensure that their products are made to the highest standards.
  • Stio also uses advanced technologies and techniques, such as Gore-Tex and PrimaLoft insulation, to ensure that their products are both technically advanced and beautifully made.


While Stio’s products are high-quality, they are also reasonably priced, making them accessible to a wide range of outdoor enthusiasts.

Stio’s prices compare favorably to other high-end outdoor gear brands, making them a great choice for anyone who wants high-quality gear without breaking the bank.

Price comparison with competitors

When it comes to outdoor apparel and gear, there are a lot of brands to choose from. So, how does Stio stack up against its competitors when it comes to pricing?

  • Patagonia: Patagonia is perhaps the most well-known brand in the outdoor apparel industry, and with that reputation comes a higher price point. In general, Stio’s pricing is slightly more affordable than Patagonia’s, although it does depend on the specific item.
  • The North Face: Stio’s pricing is pretty comparable to The North Face. In some cases, Stio may be slightly more expensive, but it’s not by a significant margin.
  • REI Co-op: As a retailer that carries both Stio and other outdoor brands, REI is a good place to compare prices. Stio’s pricing is definitely on the higher end compared to some of REI’s other offerings, but it’s not the most expensive brand available.

Overall, Stio definitely falls on the higher end of the pricing spectrum when it comes to outdoor apparel and gear. However, the brand’s commitment to quality and sustainability could make it worth the investment for some customers.

Here’s a table that breaks down some average pricing for Stio’s most popular categories:

Environ Jacket$449
Men’s Hometown Down$299
CategoryAverage Price Range
Ski Jackets$400-$600
Down Jackets$300-$400
Fleece Jackets$100-$200

Of course, these are just averages and prices can vary depending on the specific product you’re looking at. However, this should give you a good idea of what to expect when shopping for Stio’s products.

Stio’s Sustainability and Ethical Practices

As a brand that cares deeply about the environment and social responsibility, Stio incorporates sustainability and ethical practices in every facet of their business. Below are some examples of their commitment:

  • Stio uses eco-friendly materials such as organic cotton, recycled polyester, and Bluesign certified fabrics that reduce the environmental impact of the textile industry.
  • Their suppliers and manufacturers are required to adhere to strict standards that protect workers’ rights, health, and safety.
  • Stio supports local communities by donating a portion of their profits to environmental charities and partnering with non-profit organizations to protect natural resources and promote outdoor recreation.

Stio also has a comprehensive sustainability strategy that includes reducing their carbon footprint, using renewable energy sources in their operations, and developing products that are long-lasting and durable, which reduces the need for frequent replacement and waste.

A notable initiative Stio has taken toward sustainability is their partnership with 1% for the Planet, an organization that connects businesses with environmental nonprofits. By being a member of 1% for the Planet, Stio commits to donating 1% of their annual sales to support environmental causes.

Stio’s Sustainability ObjectivesProgress and Achievements
Reduce their carbon footprint by 20% by 2025.Stio has implemented several energy-efficient measures in their offices and retail stores, including using LED lighting and upgrading HVAC systems. They have also committed to exploring renewable energy options in their operations.
Increase their use of recycled materials in their products.Stio has made significant progress in incorporating recycled materials in their products. For example, their popular Ferrosi line is made with a fabric that is 91% recycled polyester.
Partner with more non-profits to enhance environmental stewardship.Stio has partnerships with several non-profit organizations, including The Conservation Alliance, Teton Science Schools, and Grand Teton National Park Foundation, to support environmental initiatives and promote sustainable practices.

In conclusion, Stio is an environmentally conscious and socially responsible brand that incorporates sustainability and ethical practices in every aspect of their business operations. Their commitment to reducing their environmental impact, supporting local communities, and partnering with non-profit organizations to protect natural resources makes them a truly sustainable and ethical brand.

Stio’s Customer Service

When it comes to shopping for high-quality outdoor gear, receiving excellent customer service can make all the difference. At Stio, the customer is always the top priority. As a result, they have built a reputation for providing exceptional customer service to ensure customer satisfaction. Here are some of the key reasons why Stio’s customer service stands out:

  • Knowledgeable staff: Stio hires staff that are experienced and knowledgeable in the outdoors. As a result, they can provide expert advice and recommendations that help customers make well-informed decisions.
  • Responsive customer service: Stio’s customer service team is always responsive to customers’ inquiries and concerns. Customers can easily reach them by phone, email, or live chat and expect prompt assistance.
  • Flexible return policy: Stio’s return policy is among the best in the industry. Customers can return their purchases for a refund or exchange within the first 90 days of purchase, for any reason. Additionally, Stio provides free return shipping labels for all returns.

In addition to these reasons, Stio also offers free shipping on all orders over $99 and a loyalty program that rewards customers for their purchases. All these benefits and perks reflect their commitment to ensuring their customers are satisfied and happy with their shopping experience.

If you’re looking for high-quality outdoor gear and exceptional customer service, Stio is definitely worth considering. With a focus on the customer, Stio has built a brand that has earned the trust and loyalty of outdoor enthusiasts around the world.

Reviews and feedback from customers

One of the most important aspects to consider when investing in clothing, outdoor gear, or any other product for that matter, is customer feedback. Customers are the ones that can truly attest to the quality and reliability of a brand’s products. When it comes to STIO, there is no shortage of positive reviews from satisfied customers.

Many customers raved about the quality of the fabrics and the attention to detail put into each piece of clothing, particularly in the outdoor gear category. Additionally, customers appreciated the versatility of STIO’s products, allowing them to wear the pieces not only for outdoor activities but also in everyday life.

Customer reviews on STIO’s website

  • STIO’s website allows customers to leave feedback on each product page, providing a transparent platform for customers to share their experiences with the product.
  • Positive reviews frequently mention the high-quality materials and attention to detail put into each product.
  • Customers found STIO’s customer service to be quick and helpful in resolving any issues they encountered.

Third-party customer reviews

Aside from STIO’s website, third-party review sites can be a valuable tool to gauge customer satisfaction. Here are some of the positive reviews found on other review sites:

  • “I’ve worn STIO apparel and gear for everything from backcountry skiing to snowshoeing to trail running. The quality is amazing, and they stand by their products. I will continue to be a loyal customer.” – Outdoor Gear Exchange
  • “STIO delivers quality gear and a superior customer service experience. I recently had a minor issue with a product and the STIO team resolved it quickly and easily. I would highly recommend this company!” – Trustpilot
  • “I love that STIO is an environmentally-minded brand. Their gear is high-quality, well-made, and lasts forever. Highly recommend to anyone looking for stylish and functional outdoor gear.” – Facebook Reviews


Overall, the customer reviews speak volumes about STIO’s dedication to producing high-quality, versatile, and reliable outdoor gear clothing. Not only do they use top-notch materials, but they also focus on customer satisfaction by providing excellent customer service. With glowing reviews from both their website and third-party review sites, STIO is certainly a brand worth considering when it comes to purchasing outdoor gear and clothing.

High-quality materialsSlightly higher price point compared to other outdoor gear brands
Versatile for both outdoor activities and everyday wearSome sizes may run small
Excellent customer serviceLimited color and style options for some products

Ultimately, STIO’s positives far outweigh the negatives, making it a great choice for anyone looking for reliable, high-quality outdoor gear clothing.

Is Stio a Good Brand FAQs

1. Is Stio a high-quality brand?
Yes, Stio is a brand known for producing high-quality outdoor apparel and accessories made with durable materials that can withstand various weather conditions.

2. Are Stio products affordable?
While Stio products may not be the most affordable in the market, they offer great value for money given their quality and durability.

3. What types of products does Stio offer?
Stio offers a variety of outdoor apparel and accessories for women, men, and kids, including jackets, pants, hats, gloves, backpacks, and more.

4. Is Stio an eco-friendly brand?
Yes, Stio is committed to sustainability and has taken steps to reduce their environmental impact by using recycled materials, implementing eco-friendly manufacturing practices, and supporting environmental organizations.

5. Can I buy Stio products online?
Yes, you can purchase Stio products directly from their website, as well as in select retail stores across the US.

6. Does Stio offer free shipping?
Stio offers free shipping for orders over $99 within the US. They also provide international shipping for an additional fee.

7. Does Stio offer a warranty or returns policy?
Stio offers a Limited Lifetime Warranty on all of their products, and a 90-day return policy for items purchased directly from their website.

Is Stio a Good Brand? – Final Thoughts

In conclusion, if you’re looking for high-quality and durable outdoor apparel and accessories, Stio is definitely a brand worth checking out. While their products may not be the most affordable, they offer great value for money, and the fact that they are committed to sustainability and offer a Limited Lifetime Warranty further adds to their appeal. Thanks for reading, we hope you found this article helpful, and be sure to check out Stio’s website for more information.