what is old row brand


Old Row brand is a well-known name that has gained a significant presence in the world of collegiate apparel and social media. It is an iconic brand that captures the essence of southern college culture and showcases it through its unique merchandise and online presence.

The History of Old Row Brand

The Old Row brand was founded in 2011 by two college students who wanted to create a platform to celebrate the culture and traditions of southern colleges. They started by creating humorous and witty content on social media, which quickly gained popularity among college students. Over time, the brand expanded its offerings to include apparel and accessories that resonated with the college community.

The Unique Appeal of Old Row Brand

Old Row brand stands out from other collegiate apparel brands due to its distinctive style and irreverent sense of humor. It captures the nostalgia and camaraderie associated with college life by incorporating traditional symbols, inside jokes, and witty references into its designs. The brand’s merchandise appeals to both current college students and alumni who want to express their pride and connection to their alma mater.

Here are some key aspects that contribute to the unique appeal of Old Row brand:

  • Authenticity: Old Row brand has successfully captured the authentic spirit of the southern college culture in its designs and content.
  • Variety: The brand offers a wide range of products, including t-shirts, hats, swimwear, accessories, and even home decor items.
  • Limited Editions: Old Row frequently releases limited edition merchandise, creating a sense of exclusivity and collectibility among its customers.
  • Social Media Engagement: The brand maintains an active presence on social media platforms, interacting with its audience and sharing relatable content.
  • Community Building: Old Row brand has built a strong community of followers who identify with the brand and actively participate in its events and promotions.

Popular Old Row Merchandise

Old Row brand offers a diverse range of merchandise that caters to the interests and preferences of its target audience. Here are some popular categories of Old Row merchandise:

1. Apparel

The apparel collection of Old Row brand includes t-shirts, sweatshirts, tank tops, and jerseys. These items often feature creative designs, humorous slogans, and college-themed graphics that resonate with the college community.

2. Accessories

Old Row brand also offers various accessories such as hats, caps, beanies, sunglasses, koozies, and phone cases. These accessories allow individuals to further express their affiliation with a particular college or showcase their love for the Old Row brand.

3. Swimwear

For those looking to make a splash, Old Row brand has a range of swimwear options. From swim trunks to bikinis, these products feature bold patterns, vibrant colors, and college-inspired motifs.

4. Home Decor

Old Row brand has expanded its merchandise line to include home decor items such as flags, posters, and drinkware. These products allow fans to decorate their living spaces with their favorite college-themed designs.

5. Collaborations

In addition to its in-house designs, Old Row brand often collaborates with other brands, influencers, or colleges to create exclusive merchandise. These collaborations offer a unique twist on the brand’s established style and provide limited-edition products for collectors.

Why is Old Row Brand So Popular?

The immense popularity of Old Row brand can be attributed to a combination of factors:

  1. Unique Identity: Old Row has successfully carved out a distinctive identity that captures the spirit of college culture, making it relatable and appealing to its target audience.
  2. Social Media Dominance: The brand’s early success on social media platforms, primarily Instagram, helped it build a strong following and foster a sense of community among its fans.
  3. Creative Design Aesthetics: Old Row’s merchandise stands out with its creative designs, clever slogans, and references that resonate with its audience.
  4. Talent for Nostalgia: The brand’s ability to tap into the nostalgia associated with college years and translate it into its designs and content strikes a chord with its customers.
  5. Exclusive Offerings: Limited edition releases, collaborations, and frequent drops of new merchandise keep Old Row enthusiasts engaged and eager to acquire the latest items.

In conclusion, Old Row brand is more than just a clothing line. It has successfully created a brand identity that captures the essence of southern college culture and resonates with college students and alumni. Through its unique designs, engaging social media presence, and diverse merchandise, Old Row brand continues to grow in popularity and remains a prominent name in the collegiate apparel industry.