is shea moisture a clean brand

Shea Moisture has gained popularity as a brand that offers natural and organic beauty products. The rising demand for clean and environmentally friendly brands has led many consumers to question the authenticity of various companies. In this article, we will delve into whether Shea Moisture can be considered a clean brand.

The Ingredients Used by Shea Moisture

One important aspect that determines the cleanliness of a brand is the ingredients used in its products. Shea Moisture prides itself on using natural and organic ingredients, which sets it apart from many conventional brands. Their products are free from harmful chemicals such as sulfates, parabens, mineral oil, and phthalates. Instead, Shea Moisture harnesses the power of natural ingredients like shea butter, coconut oil, and essential oils to create their beauty and haircare products.

Here are some key characteristics of Shea Moisture’s ingredients:

  • Organic: Many of the ingredients used by Shea Moisture are certified organic. This means that they are grown and processed without the use of synthetic pesticides or fertilizers.
  • Ethically Sourced: Shea Moisture places great importance on sourcing their ingredients ethically. They work directly with women-led cooperatives in various parts of the world, ensuring fair trade and supporting local communities.
  • Sustainable: The brand focuses on sustainable farming practices and aims to minimize their environmental impact. They actively work towards reducing waste and carbon emissions in their production process.

By using these natural and responsibly sourced ingredients, Shea Moisture demonstrates its commitment to clean beauty.

Testing and Certifications

In order to be considered a clean brand, independent testing and certifications play a vital role. Shea Moisture understands this and ensures that their products undergo various tests to maintain quality and safety.

Here are some of the testing and certifications associated with Shea Moisture:

  • Leaping Bunny: This certification ensures that Shea Moisture products are cruelty-free. It signifies that no animal testing is conducted during any stage of product development.
  • Ecocert: Many of Shea Moisture’s products are Ecocert certified. Ecocert is a globally recognized certification that guarantees the organic and natural integrity of a product.
  • Fair Trade: Shea Moisture’s commitment to fair trade practices is backed up by certifications such as Fair Trade USA. This certification ensures that the brand supports fair wages, safe working conditions, and community development.

With these certifications, Shea Moisture provides reassurance to consumers looking for clean, ethical, and responsible brands.

Community Engagement and Transparency

Another factor that makes Shea Moisture a clean brand is its dedication to community engagement and transparency. Shea Moisture actively works towards empowering communities, particularly women of color, through various initiatives and partnerships.

Here are some of the ways Shea Moisture engages with the community:

  • Women’s Cooperatives: Shea Moisture maintains long-term partnerships with women-led cooperatives in countries like Ghana and India. These partnerships serve as a platform for economic empowerment and sustainability.
  • Social Impact Fund: The brand has established a social impact fund, SheaMoisture Community Commerce, which invests in women-led businesses, education, and equity programs.
  • Transparency: Shea Moisture believes in transparency and provides detailed information about their ingredients, sourcing practices, and community initiatives on their website and product packaging.

Through these initiatives, Shea Moisture showcases its commitment to social responsibility, making it a clean brand not only in terms of product ingredients but also in terms of supporting and uplifting communities.

Customer Reviews and Feedback

Customer reviews and feedback can be valuable indicators of a brand’s cleanliness and efficacy. Shea Moisture has garnered a loyal customer base who praises the brand for its clean and effective products.

Several positive aspects are repeatedly highlighted in customer reviews:

  • Quality and Performance: Customers applaud the effectiveness of Shea Moisture products, stating that they deliver the desired results without compromising on ingredients.
  • Gentle and Non-Irritating: Many reviewers with sensitive skin appreciate the gentle nature of Shea Moisture products. They report minimal irritation or adverse reactions.
  • Environmental Consciousness: Customers value the brand’s commitment to sustainability and appreciate the use of natural and organic ingredients.

These positive customer experiences further reinforce Shea Moisture’s reputation as a clean brand.


In conclusion, Shea Moisture can indeed be considered a clean brand. Its use of natural and organic ingredients, commitment to sustainable and ethical practices, independent certifications, community engagement, and positive customer feedback all contribute to its clean reputation. If you are looking for a brand that combines effectiveness with consciousness towards both the environment and social responsibility, Shea Moisture is worth exploring.