does hermes have brand ambassador

Yes, Hermes, the luxury fashion brand, does have brand ambassadors. These individuals play a crucial role in promoting Hermes’s products and embodying the brand’s values and image. By partnering with influential personalities who align with the brand’s aesthetic and philosophy, Hermes effectively reaches a wider audience and strengthens its position in the competitive luxury market.

Role of Brand Ambassadors

Hermes carefully selects brand ambassadors who exemplify its core values, which include elegance, craftsmanship, and timeless style. These individuals are not just well-known figures but also trendsetters in their respective fields, be it cinema, fashion, or art. They become the face of the brand, representing Hermes in various marketing campaigns and events.

Here are some key aspects that highlight the role of Hermes brand ambassadors:

  • Increasing Brand Awareness: Brand ambassadors create buzz and generate significant media coverage by showcasing Hermes products in public appearances, interviews, and social media posts.
  • Product Endorsements: They help build consumer trust and credibility by endorsing specific Hermes products, offering testimonials, and showcasing their own personal style incorporating Hermes items.
  • Collaborations: Hermes brand ambassadors often collaborate with the fashion house to create limited-edition collections or exclusive designs. These collaborations attract new customers and keep the brand fresh and innovative.
  • Representing at Events: Brand ambassadors represent Hermes at prestigious events like movie premieres, fashion shows, and exhibitions, creating a strong brand presence.

Hermes Brand Ambassadors: A Closer Look

Now, let’s delve into the noteworthy brand ambassadors who have been associated with Hermes:

NameFieldNotable Works
Scarlett JohanssonActress“Lost in Translation,” “Marriage Story”
Christophe LambertActor“Highlander,” “Greystoke: The Legend of Tarzan, Lord of the Apes”
Liya KebedeSupermodelVogue covers, Estée Lauder campaigns
Du JuanModelChinese Vogue covers, campaigns for Louis Vuitton

Note: This list includes only a few select brand ambassadors associated with Hermes. The brand’s ambassador program is dynamic, and new partnerships are formed periodically.

Brand Ambassador vs. Brand Spokesperson

It’s essential to understand the distinction between a brand ambassador and a brand spokesperson. While brand ambassadors embody the values and lifestyle associated with the brand, brand spokespersons are hired primarily for their communication skills to convey specific brand messages.

Hermes focuses more on brand ambassadors who can authentically represent the brand, rather than spokespersons who may lack a deep connection with the brand’s essence.

Brand Ambassador Impact

The collaboration between Hermes and brand ambassadors has undoubtedly made a significant impact on the brand’s success. It allows Hermes to reach a broader audience while continuing to uphold its brand image of opulence and refinement.

By associating Hermes with influential personalities, the brand remains relevant and desirable in the ever-changing world of fashion and luxury. The ambassadors’ endorsement helps associate Hermes with elegance, quality, and a sense of exclusivity.

Hermes Brand Ambassador Program

Hermes has a well-established brand ambassador program that constantly seeks out new collaborations and partnerships. The brand carefully selects individuals who resonate with their target audience and reflect the essence of the Hermes brand.

While specific details of the program are not publicly disclosed, Hermes ensures that brand ambassadors receive adequate support and access to its exclusive collections and events.

By fostering long-term relationships with its ambassadors, Hermes strengthens its brand identity and maintains its position as a global luxury icon.


Yes, Hermes does have a brand ambassador program. These individuals play a critical role in promoting the brand, increasing its visibility, and reinforcing its image of timeless elegance. By collaborating with influential figures, Hermes ensures its longevity and relevance in the world of luxury fashion.