can i resell branded products

Reselling branded products has become a popular business venture for many individuals looking to enter the world of e-commerce. However, it is crucial to understand the rules and regulations surrounding this practice. In this article, we will explore the ins and outs of reselling branded products, providing you with the information you need to navigate this lucrative market.

The Legality of Reselling Branded Products

Reselling branded products is legal in most cases, as long as certain conditions are met. Here are some key points to consider:

  • Trademark Law: Reselling branded products does not infringe upon trademark law if the products being sold are genuine and not counterfeit.
  • Authorized Distribution: Ensure that you are sourcing the products from authorized distributors or retailers. This helps maintain a legitimate supply chain and avoids any legal complications.
  • Product Packaging: Be cautious about altering or modifying the original packaging of branded products, as this can potentially lead to trademark infringement issues.

By adhering to these guidelines, you can engage in the reselling of branded products without legal concerns.

Branded Product Restrictions

While reselling branded products is generally permitted, there may be certain restrictions imposed by the brand owners. These restrictions can include:

  • Minimum Advertised Price (MAP) Policies: Some brands enforce MAP policies, which determine the minimum price at which their products can be advertised. Violating these policies can lead to restrictions on selling their products.
  • Online Marketplaces: Certain brands may have specific regulations regarding the sale of their products on popular e-commerce platforms like Amazon or eBay. Before venturing into reselling, it is important to familiarize yourself with any platform-specific restrictions.
  • Exclusive Distribution Agreements: Some brands have exclusive distribution agreements with specific retailers. In such cases, attempting to resell these products without authorization from the brand or retailer may result in legal consequences.

Ensure that you are aware of any restrictions imposed by the brand owners and comply with them to avoid any potential issues during the resale process.

Establishing Your Reselling Business

When venturing into reselling branded products, it is essential to establish a solid foundation for your business. Here are some key steps to consider:

  1. Market Research: Conduct thorough market research to identify popular and in-demand branded products that have the potential for profitability.
  2. Choosing Reliable Suppliers: Source your products directly from reliable suppliers or authorized distributors to ensure the authenticity and quality of the merchandise.
  3. Pricing Strategy: Develop a pricing strategy that takes into account factors such as your costs, market demand, and competition while adhering to any brand-imposed pricing restrictions.
  4. Marketing and Branding: Create a strong brand image for your reselling business by investing in marketing efforts, building a compelling website, and utilizing social media platforms for promotion.
  5. Customer Service: Provide exceptional customer service to build trust and loyalty among your customers, leading to repeat business and positive reviews.

By following these steps, you can set yourself up for success in the realm of reselling branded products.

The Benefits of Reselling Branded Products

Reselling branded products offers several advantages, making it an attractive business opportunity:

  • Established Brand Reputation: When you resell branded products, you leverage the existing reputation and trust associated with the brand, which can attract customers more easily.
  • Market Stability: Branded products often have a stable demand in the market, making this business venture relatively less influenced by market fluctuations.
  • Higher Profit Margins: Branded products generally have higher profit margins compared to generic or unbranded products.
  • Strong Customer Base: Successful brands have a loyal customer base, allowing you to tap into a pre-existing market rather than starting from scratch.

These benefits highlight the potential profitability and stability that can be achieved by reselling branded products.


Reselling branded products is a legal and potentially profitable business venture, provided you adhere to certain guidelines and restrictions. By sourcing authentic products, complying with trademark laws, and understanding brand-imposed policies, you can establish a successful reselling business. Remember to conduct thorough market research, choose reliable suppliers, and focus on building a strong brand image to enhance your chances of success. With careful planning and dedication, reselling branded products can be a rewarding endeavor.