Volcom is a brand that has been around since 1991 and has steadily grown in popularity over the years. The skate and surf-inspired brand offers a range of clothing and accessories that have captivated the attention of customers all around the globe. But the question lingers in the minds of many: Is Volcom a good brand?
One thing that stands out when it comes to Volcom is their commitment to sustainability. The brand has taken numerous steps to reduce its environmental footprint, such as using eco-friendly materials and taking measures to reduce waste and emissions. This is a notable aspect that sets Volcom apart from many other brands in the fashion industry.
Aside from their sustainability efforts, Volcom is also known for their edgy and stylish designs. With a focus on skate and surf culture, their clothing and accessories are perfect for anyone who wants to stand out from the crowd. From graphic tees to trendy jackets and accessories, Volcom has something for everyone. Overall, it’s safe to say that Volcom is a good brand that offers both style and sustainability.
History of Volcom
Volcom is a global sportswear brand that was established in 1991 by Richard Woolcott and Tucker Hall. The brand originated in Newport Beach, California, where Woolcott worked as a marketing director for a snowboard company. Woolcott saw a gap in the market for a new kind of apparel brand that focused on the interests and needs of skateboarders, surfers, and snowboarders.
Volcom’s initial business strategy was to create clothing and gear that would support the lifestyles of action sports enthusiasts. The brand gained a following quickly, thanks to its innovative graphics, clean designs, and high-quality materials. Volcom’s marketing campaigns also helped the brand to stand out from competitors. The company focused on promoting its brand by sponsoring top athletes, creating stylish merchandise, and hosting events all around the world.
- Volcom’s success was so impressive that by 2005, the company was named as one of the top 100 fastest-growing companies in America by Fortune Magazine.
- In 2011, Volcom became a subsidiary of Paris-based luxury conglomerate Kering (formerly PPR) and continued to grow its brand on a global scale. The company had its IPO in 2005.
- In recent years, the company has broadened its focus by targeting a more diverse range of customers. Volcom now offers apparel, footwear, and accessories for men, women, and children. The company is also committed to sustainable and responsible manufacturing practices, working to reduce its environmental impact and create higher standards for worker welfare in its supply chain.
Volcom continues to be a popular brand among surfers, skateboarders, and snowboarders worldwide, with a loyal following who appreciate the brand’s unique style, ethics, and commitment to action sports culture. The brand has come a long way since its inception, with a rich history filled with innovation, passion, and a dedication to building a brand that truly resonates with its customers.
Volcom’s Clothing and Apparel Lines
Volcom is a renowned brand that produces clothing and apparel for men, women, and children. Their clothing lines are popular for their unique designs, high-quality materials, and durability. As a brand that is deeply rooted in the skateboarding and surfing culture, Volcom’s clothing and apparel lines are designed to be comfortable, stylish, and functional for athletes and non-athletes alike.
- Men’s Clothing: Volcom’s men’s clothing line features a wide range of items, including t-shirts, hoodies, jackets, boardshorts, and pants. Their designs range from classic to modern with a touch of edginess, providing a wide selection to suit any taste. Volcom’s men’s clothing line is made of high-quality and breathable fabrics that are durable, making them perfect for outdoor activities.
- Women’s Clothing: Volcom’s women’s clothing line is designed for active women who enjoy sports and outdoor activities. The line includes t-shirts, tank tops, dresses, swimwear, and outerwear. Volcom’s women’s clothing is designed with a fusion of fashion and function, providing women with clothing that is both stylish and comfortable.
- Kid’s Clothing: Volcom’s kid’s clothing line is perfect for young boys and girls who love outdoor activities. The line includes t-shirts, tank tops, shorts, and jackets. Volcom’s kid’s clothing is made of the same high-quality materials as their adult clothing, ensuring that kids can enjoy their activities while looking stylish and comfortable.
Volcom’s clothing and apparel lines are not only designed to provide comfort and style but are also environmentally conscious. Volcom has launched an Eco-True Campaign, integrating environmentally sustainable materials into their clothing line, such as recycled plastics and organic cotton. This campaign helps reduce their carbon footprint while providing clothing that is safe for the environment.
Overall, Volcom’s clothing and apparel lines are highly popular among active people who want clothing that is stylish, functional, and environmentally conscious.
Volcom’s Skateboarding Team and Influence in the Industry
Volcom is a brand that has made a name for itself in the skateboarding industry. One of the major reasons for this is their impressive team of professional skateboarders. Some of the biggest names in the skateboarding world are a part of Volcom’s team, including:
- Geoff Rowley
- Dustin Dollin
- Dane Burman
This team of skaters has played a huge role in the success of Volcom as a brand. They have helped to design and test Volcom’s products, giving them an edge over their competition. In addition, the team is often featured in Volcom’s marketing materials, giving the brand a strong connection to the skateboarding community.
Volcom’s influence in the skateboarding industry has also been felt through their events and sponsorships. They have sponsored numerous skateboarding competitions and tours, including the Volcom Stone’s Wild in the Parks and the Volcom Damn Am. These events have helped to showcase up-and-coming skaters and have given the brand a lot of exposure in the skateboarding world.
Volcom’s Skateboarding Team Accomplishments
- Geoff Rowley has won numerous skateboarding awards throughout his career, including Thrasher Magazine’s Skater of the Year award.
- Dustin Dollin is known for his signature style, and has been featured in many popular skateboarding videos.
- Dane Burman has been a part of the Volcom team since 2005 and has helped to design some of the brand’s most popular products.
Volcom’s Positive Impact on the Skateboarding Industry
Volcom’s commitment to the skateboarding community goes beyond just their team and events. They have also taken steps to give back to the industry and make a positive impact. For example, they have created the Give Jeans a Chance program, which collects jeans for homeless youth. They also created the Volcom Garden, an outdoor space in Los Angeles designed to give back to the community and provide a safe place for skaters to gather.
|Volcom Skateboarding Events
|Volcom’s Wild in the Parks
|July 17th, 2021
|The Volcom Stone’s Peanut Butter and Rail Jam
|January 30th, 2021
|February 13th, 2021
Overall, Volcom has established itself as a major player in the skateboarding industry. Through their impressive team of skaters, events and sponsorships, and commitment to giving back to the community, they have made a significant impact on the sport and its culture.
Environmental sustainability efforts by Volcom
Volcom is a brand that has always made it a point to be mindful of the environment in all aspects of their business. They have taken significant strides towards creating a sustainable business model that has less of an impact on the environment, and here are four key environmental sustainability efforts by Volcom:
- Recycled materials: Volcom has made a conscious effort to incorporate recycled materials into their products. They use recycled cotton, polyester, and nylon in their clothing, as well as repurposed rubber in their shoe soles.
- Organic materials: In addition to using recycled materials, Volcom also uses organic cotton in their clothing. Organic cotton is produced without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), which reduces the impact on the ecosystem.
- Water conservation: Volcom has implemented several initiatives to conserve water in their production processes. They use water-based inks in their printing processes, which is less harmful to the environment and reduces water usage. Additionally, they have implemented a water recycling program in their manufacturing facilities.
- Reducing waste: Volcom has implemented a program to reduce waste in their packaging. Their bags and shipping boxes are made from recycled materials, and they have also reduced the amount of packaging used in their products.
These four environmental sustainability efforts by Volcom are just a few examples of how the brand is working towards a more sustainable future. They are actively seeking ways to reduce their impact on the environment, while still providing high-quality products for their customers.
Customer Reviews and Satisfaction with Volcom Products
Volcom is a reputable brand that provides a wide range of high-quality products for individuals interested in fashion, sports, and outdoor activities. Customer reviews indicate that they are satisfied with the level of quality and performance provided by Volcom products. They express their appreciation for the brand’s innovative designs and reliable materials that deliver long-lasting durability even in harsh conditions.
Moreover, many customers appreciate the versatility of Volcom products, easily adapting to multiple lifestyles and activities such as skating, surfing, snowboarding, and streetwear fashion. The brand has established a loyal following of consumers who often praise their excellent customer support and the quick response from the company’s representatives.
- Many customers praise Volcom’s outerwear for providing warmth and protection even in the harshest of weather conditions.
- Their skate shoes are often referred to as both comfortable and stylish, perfect for casual wear or for hitting the skating park.
- Their backpacks and accessories receive good reviews for being both practical and stylish, with many praising their backpacks’ comfort and durability for long hikes.
Overall, Volcom’s customer satisfaction rates are high, and their products are known for their durability, quality, and innovative design. They constantly push themselves to innovate and create products that meet the demands and needs of their customers.
|High-quality materials that provide long-lasting durability.
|Some products can be expensive for those on a budget.
|Innovative and stylish design that appeals to many fashion and sports enthusiasts.
|Some customers report sizing issues, which can lead to discomfort or inconvenience.
|Excellent reputation for customer service and support.
|Some products may not be suitable for all types of physical activities.
Overall, Volcom is a reliable brand that provides high-quality products with innovative designs that appeal to fashion and sports enthusiasts. Their excellent level of customer support and satisfaction rates indicate that Volcom is a brand worth considering for anyone looking for reliable and high-quality outdoor and fashion wear.
Volcom’s collaborations with other companies and artists
Volcom has established itself as a unique brand that has a deep connection with different subcultures such as skateboarding, surfing, snowboarding, and music. Over the years, they have collaborated with different companies and artists who share their vision, creating unique and exciting collections that appeal to their loyal customers.
Collaborations with other companies
- Volcom x Girl Skateboards: Volcom teamed up with the renowned skateboarding company, Girl Skateboards, to create a collection that includes apparel and skateboards. The collection features distinct designs that showcase both brands’ creative styles.
- Volcom x Nixon: Volcom partnered with Nixon, a premium watch, and accessories brand, to create a unique collection of watches that feature Volcom’s logo and design elements. The watches’ durability and style make them a favorite among outdoor enthusiasts and trendsetters alike.
- Volcom x Antihero: Volcom collaborated with Antihero, a skateboarding company, creating a clothing line that perfectly embodies their distinctive personalities and styles. The apparel collection features Antihero’s iconic eagle logo and sarcastic slogans.
Collaborations with artists
Volcom has a way of attracting some of the most creative and innovative artists in the market. Their collaborations with artists have produced unique collections that fuse art and fashion.
- Volcom x Todd Francis: Volcom collaborated with the renowned artist and graphic designer Todd Francis to create a line of clothing and skateboards that feature his signature dark humor and quirky illustrations.
- Volcom x Ozzie Wright: Volcom teamed up with the celebrated Australian surfer and artist, Ozzie Wright, to create a collection of vibrant and eclectic apparel and accessories. The collection features Ozzie’s unmistakable style, blending his love for surfing, music, and art.
- Volcom x Jeff McMillan: Volcom’s collaboration with Jeff McMillan, a Los Angeles-based painter and illustrator, resulted in a collection of apparel and accessories featuring his fantastical creatures and imaginative designs.
The impact of collaborations on Volcom’s brand
Volcom’s collaborations with other companies and artists have proven to be very successful. They have allowed Volcom to incorporate new designs, styles, and ideas into their collections, creating a more diverse and exciting range of products. The collaborations have also enabled Volcom to reach new audiences and expand its market reach.
|Benefits of collaborations
|Drawbacks of collaborations
|-Increase brand visibility
|-Risk diluting brand’s identity
-May alienate loyal customers
Overall, Volcom’s collaborations with other companies and artists have been a critical element in the brand’s success. They have helped Volcom to remain relevant and fresh, while still staying true to its roots and values.
Volcom’s Presence in the Surfing Community
Volcom has made a significant impact in the surfing community since its inception in 1991. They have become known for their high-quality surf apparel and accessories, sponsoring some of the best surfers in the world, and promoting the sport of surfing through various events and initiatives.
- Sponsorship of Professional Surfers: Volcom sponsors some of the most talented surfers in the world, including Kelly Slater, Dusty Payne, and Coco Ho. They provide these surfers with top-of-the-line apparel and gear, allowing them to perform at their best in competitions.
- The Volcom Pipe Pro: The Volcom Pipe Pro is an annual surf competition held at the Banzai Pipeline in Hawaii. The event attracts some of the best surfers from around the world and offers a substantial cash prize to the winner.
- The Volcom Fiji Pro: Another annual competition held by Volcom is the Fiji Pro, a competition held at the world-renowned Cloudbreak. This event takes place in one of the most beautiful surfing locations in the world and attracts some of the best surfers on the planet.
Aside from promoting surfing through their sponsored events and surfers, Volcom also works to ensure that the sport remains accessible and sustainable. They strive to minimize their environmental impact and promote social responsibility through their various initiatives.
Volcom’s presence in the surfing community is a testament to their commitment to the sport and their desire to give back to the community that has supported them for decades. Through their sponsorships, events, and initiatives, they have solidified their status as one of the leading surf apparel brands in the world.
Volcom’s Marketing and Branding Strategies
Volcom has consistently maintained a strong brand image in the action sports industry, and their marketing and branding strategies play a significant role in achieving this reputation.
The following are some of the key elements that make Volcom’s marketing and branding strategies stand out:
- Sponsorship of Athletes and Events: Volcom sponsors a variety of athletes, including surfers, skateboarders, and snowboarders, as well as various events and competitions across the globe. This helps them establish their brand identity in the action sports community, and build a loyal customer base.
- Distinctive Brand Image: Volcom’s distinctive branding sets them apart from their competitors. Their logo, a stone-like shape, is easily recognizable and appears on most of their products. The company’s marketing campaigns often feature offbeat humor and quirky designs, resonating with their target audience.
- Emphasis on Sustainability: Volcom is committed to sustainability, and it’s reflective in their business practices. They use eco-friendly materials in their products and have a goal of reducing their carbon footprint. The company’s marketing campaigns often focus on sustainability, showcasing their commitment to preserving the environment.
Volcom’s marketing and branding strategies have proven to be effective, as evidenced by their continued success in the action sports industry. By establishing a strong brand image, sponsoring athletes and events, and committing to sustainability, Volcom has positioned themselves as a leader in the industry and built a loyal customer base.
Table 1: Volcom’s Key Marketing and Branding Strategies
|Marketing and Branding Strategies
|Sponsorship of Athletes and Events
|Volcom sponsors a variety of athletes and events, helping establish their brand identity and build a loyal customer base.
|Distinctive Brand Image
|Volcom’s distinctive branding sets them apart from competitors. Their logo, quirky designs, and offbeat humor resonate with their target audience.
|Emphasis on Sustainability
|Volcom is committed to using eco-friendly materials and reducing their carbon footprint, showcasing their commitment to the environment in their marketing campaigns.
Through these strategies, Volcom has been able to connect with their audience and establish themselves as a brand that embodies the action sports lifestyle.
Volcom’s Impact on Fashion Trends
Volcom is a well-known brand in the fashion industry. It has a reputation for its unique designs and high-quality products, which have made it a household name among young people who are passionate about fashion. Volcom’s impact on fashion trends has been significant, and it has influenced the way people dress around the world. Here are some of the ways in which Volcom has made an impact on fashion trends:
- Skate and surf culture: Volcom’s roots are in the surf and skate culture, and the brand has always been associated with these sports. As a result, Volcom has become the go-to brand for those who want to emulate the laid-back, cool style of surfers and skaters.
- Streetwear: Volcom has also had a significant impact on streetwear fashion. The brand’s bold, edgy designs have found a place in the world of streetwear, and many young people turn to Volcom when they want to make a fashion statement.
- Eco-friendly fashion: Volcom has also been at the forefront of the eco-friendly fashion movement. The brand has a commitment to sustainability, and it has launched several initiatives aimed at reducing its environmental impact.
Volcom has also collaborated with other brands and designers to create unique collections that have had a significant impact on fashion trends. These collaborations have helped to solidify Volcom’s reputation as a fashion-forward brand that is always pushing the boundaries of what is possible.
Overall, Volcom’s impact on fashion trends has been significant, and it has helped to shape the way people dress and accessorize. Whether you are a surfer, a skater, or simply someone who appreciates high-quality, unique fashion, Volcom is a brand that has something for everyone.
Table: Volcom’s Collaboration Partners and Collections
|GG Signature X Volcom Collection
|Volcom X Vibram Collaborative Collection
|Volcom X Pro Skateboarder Signature Collection
Volcom’s collaborations have not only helped to expand the brand’s reach but also to bring its unique style to new audiences and markets. This has allowed Volcom to stay relevant and popular, even as fashion trends and styles continue to evolve and change over time.
Volcom’s Support for Charitable Causes and Organizations
Volcom, a leading lifestyle brand that designs, markets, and distributes premium quality clothing, accessories, and footwear for surf, skate, and snowboarding enthusiasts has always been committed to supporting charitable causes and organizations. The brand has remained consistent in its efforts to give back to the community through various initiatives.
- Volcom Gives Back – Under this initiative, Volcom partners with various non-profit organizations and charities to give back to the community. The brand has partnered with organizations such as Waves for Water, The Sheckler Foundation, and Skateistan.
- Give Jeans a Chance – In 2017, Volcom launched the Give Jeans a Chance campaign to collect jeans for homeless and less fortunate people. The initiative was a huge success, and Volcom collected over 12,000 pairs of jeans.
- Protecting the Environment – Volcom is also committed to protecting the environment and has partnered with initiatives such as Sustainable Surf and the Better Cotton Initiative to minimize the brand’s environmental impact.
Volcom Give Back Program
The Volcom Give Back Program is the brand’s flagship initiative aimed at supporting charitable causes across the globe. The program provides financial support to various organizations and charities, as well as volunteers to help with initiatives. Since its inception, the program has donated hundreds of thousands of dollars to charitable causes.
Volcom’s Partnership with Skateistan
Skateistan is a non-profit organization that uses skateboarding to empower children and youth in underserved communities around the world. Volcom has partnered with Skateistan to provide funding and support for its programs in Afghanistan, Cambodia, and South Africa. Through its support, Volcom has helped Skateistan to build skate parks, provide education, and create safe spaces for children in these communities.
Volcom’s Environmental Initiatives
Volcom is committed to minimizing its environmental impact, and the brand has partnered with various organizations to promote responsible and sustainable production practices. The brand is a member of the Sustainable Apparel Coalition and is committed to sourcing sustainable materials and minimizing waste. Volcom has also partnered with the Better Cotton Initiative to promote sustainable cotton farming practices.
|Volcom has partnered with Sustainable Surf to promote sustainable surfboards and minimize the environmental impact of surfing.
|Better Cotton Initiative
|Volcom is a member of the Better Cotton Initiative, which promotes sustainable cotton farming practices. The brand is committed to using sustainably sourced cotton in its products.
Volcom’s support for various charitable organizations and its efforts to minimize its environmental impact demonstrate the brand’s commitment to making a positive impact on the world. The brand’s initiatives are a testament to the belief that businesses can be profitable and good corporate citizens at the same time.
Is Volcom a Good Brand FAQs
1. Is Volcom a reputable brand?
Yes, absolutely. Volcom has been around for over 25 years and has established a strong reputation in the action sports and lifestyle apparel industry.
2. Are Volcom clothes good quality?
Yes, Volcom emphasizes quality and durability in their products. They use high-quality materials and prioritize attention to detail in their design and manufacturing.
3. How does Volcom compare to other brands in terms of price?
Volcom’s prices are competitive with other similar brands in the market. They offer various options at different price points to accommodate a range of budgets.
4. Does Volcom make clothing for all ages and genders?
Yes, Volcom offers clothing and accessories for men, women, and children.
5. Does Volcom offer eco-friendly options?
Yes, Volcom has a sustainability program that includes using eco-friendly materials and practices in their manufacturing process.
6. How is Volcom’s customer service?
Volcom values their customers and strives to provide excellent customer service. They offer various channels of communication and have a user-friendly website for ordering and returns.
7. Can I find Volcom products at retail stores?
Yes, Volcom products are available at various retailers online and in physical stores worldwide.
Closing: Thanks for Checking Out Volcom
We hope that this FAQ about Volcom has helped you make an informed decision about the brand. We recommend visiting their website or an authorized retailer for a closer look at their products. Thanks for reading, and we hope to see you again soon!