Is US Polo Assn a Good Brand? Exploring the Quality and Reputation

US Polo Assn has become a household name synonymous with high-quality, trendy and affordable clothing. With its American heritage and iconic horse and rider logo, the brand exudes elegance and sophistication while being fashion-forward and accessible to all. The question is, is US Polo Assn really a good brand? Well, in this article, I will explore the various aspects of this brand and give my take on whether it’s worth investing in.

Firstly, let’s talk about the quality of clothes offered by US Polo Assn. The materials used in the production of their clothing are top-notch, with great attention to detail. The clothing is robust and made to withstand daily wear and tear. The brand caters to both men and women, offering casual and formal attire for every occasion. From polo shirts, t-shirts, and sweaters to blouses, dresses, and skirts, US Polo Assn has got you covered.

Secondly, the brand’s pricing strategy is fascinating. With their clothing, US Polo Assn aims to provide premium-quality clothing at an affordable price. Compared to other brands, they have stayed true to their objective and succeeded in giving value for money. The brand is mindful of changing fashion trends, providing up-to-date clothing at reasonable rates. Unlike competitors, they have created a balance between quality and affordability, making it a good brand to consider when shopping for clothing.

In summary, US Polo Assn is indeed an excellent brand that provides quality clothing at affordable prices. With its iconic logo, American heritage, and attention to detail, the brand offers both elegance and style. If you are looking for clothing that is comfortable, trendy, and value for money, US Polo Assn is a good brand worth considering.

History of US Polo Assn.

The US Polo Assn. is an American brand that has become synonymous with the sport of polo. The brand was established in the late 1800s and has since become a leading provider of high-quality polo apparel and accessories. The brand’s logo, which features a player on horseback hitting a ball, is recognized around the world.

The US Polo Assn. was established in 1890, making it one of the oldest and most storied brands in the world of polo. Over the years, the brand has become known for its high-quality products, as well as its support of the sport of polo.

The brand’s connection to the sport of polo is not just in name only. The US Polo Assn. is the official clothing sponsor of the United States Polo Association, the sport’s governing body in the United States. This partnership has helped to grow the brand’s reputation, while also providing support for the sport of polo.

Key Milestones in the History of US Polo Assn.

  • The brand was established in 1890.
  • In 1890, the US Polo Association was established, and the US Polo Assn. became its official clothing sponsor.
  • In 1981, the US Polo Assn. was acquired by the Apparel Holding Corp., which helped to grow the brand’s reach.

The US Polo Assn. Today

Today, the US Polo Assn. is a global brand that is recognized around the world for its high-quality products. The brand’s polo shirts, which feature the iconic logo, are particularly popular, but the brand also offers a wide range of other apparel and accessories.

In addition to its connection to the sport of polo, the US Polo Assn. is also committed to social responsibility. The brand has established the USPA Foundation, which helps to provide support for various charitable organizations, including those that are focused on improving the lives of underprivileged children.

US Polo Assn. Logo

The US Polo Assn. logo is a key part of the brand’s identity. The logo features a player on horseback hitting a ball, and is recognized around the world.

Player on horsebackRepresents the sport of polo, with which the brand is closely associated.
Hitting a ballRepresents the skill and precision needed to play the sport of polo.

The logo is a key part of the brand’s identity, and is featured prominently on all of its products.

Target audience of US Polo Assn.

US Polo Assn. is a brand that caters to a wide range of customers across the globe. The brand is recognized for its authentic American style and the high quality of their products. Their target audiences are:

  • Men and women who are fashion conscious and prefer classic American style clothing.
  • Individuals who value quality, comfort, and durability in clothing and accessories.
  • People who enjoy outdoor activities such as golf, tennis, and polo.

The brand is known for making clothing that is both stylish and functional, making it suitable for various occasions and events.

The appeal of US Polo Assn. for the target audience

US Polo Assn. has been successful in creating a strong connection with its target audience. Their appeal can be attributed to their commitment to providing quality products at an affordable price. The brand also ensures that they stay up to date with the latest fashion trends, while still maintaining their classic American style.

One of the key factors that have continued to attract their target audience is the brand’s association with polo and other outdoor sports such as golf and tennis. This association has helped create a sense of exclusivity around the brand, which appeals to customers who value luxury and quality.

US Polo Assn.’s product range

The US Polo Assn. brand offers a wide range of products that cater to both men and women. Their product range includes classic polo shirts, denim jeans, jackets, dresses, shoes, accessories, and more.

US Polo Assn. offers its customers an easy browsing experience on their website or in-store. The brand’s product range is available at various price points, making it accessible to a broad customer base.

US Polo Assn. Products for MenUS Polo Assn. Products for Women
Polo ShirtsPolo Shirts
Denim JeansJackets
ShortsDenim Jeans

The product range of US Polo Assn. is constantly updated, providing customers with exciting new product launches and lines to look forward to every season.

Quality of Materials Used by US Polo Assn

When it comes to apparel, the quality of materials used is a critical factor in determining the brand’s overall value. US Polo Assn is a brand that takes pride in using high-quality materials to make their products. The following are some of the factors that contribute to the quality of materials used by US Polo Assn:

  • Fabric: US Polo Assn uses a wide variety of fabrics, ranging from natural fibers like cotton and wool to synthetic fibers like polyester and nylon. The company carefully selects each fabric, considering factors like durability, comfort, and style.
  • Color: The color of the fabric is another essential factor in the quality of materials used by US Polo Assn. The company uses high-quality dye that ensures the clothing maintains its vibrant color even after multiple washings.
  • Stitching: The stitching quality is an essential aspect of any garment quality. US Polo Assn uses high-quality stitches to reinforce the critical areas of the apparel. This ensures the garments hold up well over time, even with frequent wear and washing.

The quality of materials used by US Polo Assn is also reflected in the longevity of their products. The clothing can withstand frequent wear and washing without losing its shape, fading, or developing holes. This knowledge can make the brand a wise investment for your wardrobe, as the clothing will look great for years to come.


In conclusion, US Polo Assn is a brand that provides exceptional value in terms of quality of materials used. They take great care in sourcing the best fabrics, colors, and stitching to ensure their clothing lasts for years. Anyone seeking high-quality clothing should consider US Polo Assn for their next purchase.

Pricing of US Polo Assn products

When it comes to pricing of US Polo Assn products, this brand offers a wide range of options to cater to different budget levels. From affordable items to more high-end pieces, you can find something for your style and budget.

Here are the pricing categories for US Polo Assn products:

  • Entry-level: This category includes t-shirts, basic polos, and other casual pieces. Prices range from $20 to $40.
  • Mid-range: This category includes more sophisticated pieces such as dress shirts, blazers, and pants. Prices range from $50 to $150.
  • High-end: This category includes premium items such as leather jackets, trench coats, and cashmere sweaters. Prices range from $200 to $500.

It’s worth noting that US Polo Assn offers frequent sales and discounts, which can make their products even more affordable or accessible for customers.

Here’s a table summarizing the pricing categories for US Polo Assn products:

CategoryProductsPrice range
Entry-levelT-shirts, basic polos, and other casual pieces$20 to $40
Mid-rangeDress shirts, blazers, and pants$50 to $150
High-endLeather jackets, trench coats, and cashmere sweaters$200 to $500

In conclusion, US Polo Assn offers pricing options that cater to various customer needs and budgets. Whether you’re looking for entry-level pieces or high-end designer items, this brand has something for you. Plus, their frequent sales and discounts make their products even more accessible to customers who want quality clothing at an affordable price.

Customer reviews of US Polo Assn products

One great way to gauge the quality of a brand is to look at customer reviews. In the case of US Polo Assn, there are many reviews available online from a variety of sources. Here are some common themes that emerged from these reviews:

  • Overall, customers seem to be quite happy with US Polo Assn products. Many reviewers note that the clothing is stylish, well-made, and fits true to size.
  • Some customers did report issues with sizing, though. A few mentioned that the clothing runs small, while others said that it runs large.
  • One area where US Polo Assn seemed to excel was in the quality of their polo shirts. Many reviewers specifically mentioned how much they loved the fit and material of the polo shirts.
  • A few customers had issues with shipping, receiving the wrong item, or items arriving damaged. However, these complaints were relatively rare.
  • Finally, many customers praised US Polo Assn for offering affordable prices, especially given the quality of the clothing.

Sample customer reviews

Here are a few quotes from actual US Polo Assn customers:

  • “Just received my first polo shirt from U.S. Polo Assn. and I’m extremely impressed. The shirt fits great, is made from quality materials, and looks great too. I highly recommend!” – Sarah
  • “I ordered a few items from US Polo Assn and was pleasantly surprised by the quality and fit. Plus, the prices can’t be beat!” – Michael
  • “I wanted to like this brand, but all of the clothes I ordered were way too small. I recommend ordering a size up if you decide to try them out.” – Alex

Comparing US Polo Assn to other brands

Of course, no brand is perfect, and there are always going to be customers who have complaints. However, compared to other similarly-priced brands, US Polo Assn seems to fare pretty well in terms of customer satisfaction. In fact, many customers seem to prefer US Polo Assn to other, more expensive brands.

BrandPrice rangeCustomer satisfaction
US Polo Assn$20-$60Generally positive
(some complaints about sizing and shipping)
Lacoste$50-$150Mostly positive
(occasional complaints about quality and sizing)
Ralph Lauren$50-$200Mixed reviews
(some praise for quality and style, others say the brand is overpriced)

Overall, it seems that US Polo Assn is a solid choice if you’re looking for stylish, affordable clothing that will last. While there may be some issues with sizing and shipping, most customers are happy with their purchases and find the quality to be on par with more expensive brands.

US Polo Assn’s competition in the market

As a global brand, US Polo Assn faces intense competition in the fashion industry. Here are some of its top competitors:

  • Ralph Lauren Corporation – an American corporation that designs, markets, and sells luxury apparel, accessories, fragrances, and home furnishings.
  • Lacoste – a French company that produces clothing, footwear, perfume, leather goods, watches, and eyewear.
  • Tommy Hilfiger – an American company that designs and manufactures apparel, footwear, and accessories for men, women, and children.

US Polo Assn’s primary competition is Ralph Lauren Corporation, which is known for its Polo brand. While both brands cater to a similar market segment, Ralph Lauren is considered a luxury brand and commands premium prices. Lacoste and Tommy Hilfiger also target a similar demographic and offer comparable product ranges.

Despite the competition, US Polo Assn has established itself as a reputable brand in the fashion industry. Its quality products and affordable prices make it a popular choice among consumers. In recent years, the brand has also expanded its presence in international markets, further solidifying its position among competitors.

For a comparison of these top fashion brands, see the table below:

BrandMarket SegmentProduct RangePrice Range
US Polo AssnMid-marketClothing, footwear, accessoriesAffordable
Ralph Lauren CorporationLuxuryClothing, footwear, accessories, fragrances, home furnishingsPremium
LacosteMid to high-endClothing, footwear, perfume, leather goods, watches, eyewearMid-range to high-end
Tommy HilfigerMid-marketClothing, footwear, accessoriesAffordable

Despite the competition, US Polo Assn continues to thrive in the fashion industry, offering consumers quality products at reasonable prices.

International presence of US Polo Assn.

US Polo Assn. is a well-known brand worldwide, recognized for its quality, innovation, and customer satisfaction. The brand has a global presence in over 180 countries, operating through a network of 1,100 monobrand stores, department stores, and 9,000 multi-brand stores.

  • In America, the brand has 145 stores and offers online shopping for its customers.
  • In Europe, the brand has stores in over 25 countries.
  • In Asia, the brand has stores in over 40 countries, including China, Japan, and India.

The brand has been able to establish a strong presence in different regions because of its ability to understand the local market and adapt to the preferences of the customers. US Polo Assn. also has a team of experts that keep a close eye on the emerging fashion trends to stay relevant in the market.

In addition to its physical presence, US Polo Assn. engages with its customers through various social media platforms to keep them updated about the latest products, promotions, and events. The brand also sponsors various sports events worldwide, particularly in the polo sport, to enhance its reach and strengthen its brand image.

RegionNumber of stores
EuropeOver 25 countries
AsiaOver 40 countries

The international presence of US Polo Assn. is a testament to the brand’s commitment to providing quality products and exceptional service to its customers worldwide. With a strong network of stores and a focus on customer satisfaction, the brand will continue to grow and expand its reach in the years to come.

Collaborations and sponsorships of US Polo Assn.

US Polo Assn. has been involved in numerous collaborations and sponsorships with various sports and fashion brands.

  • Wimbledon: US Polo Assn. became the official clothing partner for Wimbledon in 2015. They have since extended their partnership, and currently supply clothing and accessories to the tournament every year.
  • Indian Premier League: The brand has been the official apparel sponsor of the Kings XI Punjab team since 2015. They have also sponsored other IPL teams in the past.
  • Professional Polo: As the official brand of the United States Polo Association, US Polo Assn. is involved in sponsoring professional polo events such as the US Open Polo Championships.

Aside from sports collaborations, US Polo Assn. has also partnered with major fashion brands:

  • J. Crew: US Polo Assn. collaborated with J. Crew in 2016 to release a limited edition capsule collection featuring classic polo shirts and clothing.
  • Zara: US Polo Assn. worked with Spanish fast fashion brand Zara to create a polo shirt in 2017.
  • Sears: The brand has an ongoing collaboration with Sears, selling clothing and accessories in their stores.

US Polo Assn. also has a history of sponsoring major polo players and events. For example:

The brand sponsored Nacho Figueras, one of the world’s best-known polo players, and has also sponsored the USPA Gold Cup.

Official clothing partner for Wimbledon2015-present
Official apparel sponsor of Kings XI Punjab in the IPL2015-present
Collaboration with J. Crew2016
Collaboration with Zara2017
Ongoing collaboration with SearsN/A

Overall, US Polo Assn. has established itself as a credible brand with a strong presence in sports and fashion collaborations. From major sporting events to designer collaborations, the brand has continually made moves to expand its reach and appeal to a wider audience.

Sustainability Efforts of US Polo Assn.

US Polo Assn. is not just a fashion brand, but it is also a brand that understands the importance of sustainability and environmental friendliness. The brand has implemented several measures to ensure that their products and operations are eco-friendly.

  • Organic Cotton: US Polo Assn. has made a conscious effort to use organic cotton in their clothing line. Organic cotton is grown without the use of harmful chemicals, which makes it safer for the environment and the people involved in the production process.
  • Waste Reduction: The brand has implemented several measures to reduce waste, which includes using recycled materials for packaging, donating excess inventory to non-profit organizations, and introducing a recycling program in stores.
  • Energy Conservation: US Polo Assn. has made changes to their lighting systems, which has resulted in a 25% reduction in energy consumption. The brand has also installed motion sensors in their stores to automatically turn off lights when no one is around.

The brand’s sustainability efforts have not gone unnoticed. US Polo Assn. has been honored with the Green Supply Chain award, which recognizes companies that prioritize sustainability in their supply chain and operations. Furthermore, US Polo Assn. is a member of the Sustainable Apparel Coalition, a group of companies that work together to reduce the environmental and social impacts of the apparel and footwear industry.

To summarize, US Polo Assn. is committed to making a positive impact on the environment and society. The brand’s sustainability efforts are a testament to their dedication to eco-friendliness and responsible business practices. By using organic cotton, reducing waste, and conserving energy, US Polo Assn. is doing its part to protect the planet and ensure a better future for all.

Impact of counterfeit US Polo Assn products on brand image.

The impact of counterfeit products on US Polo Assn’s brand image is a serious concern. Counterfeit products are usually of inferior quality and can have a negative impact on the brand’s reputation for quality and authenticity. They can also affect US Polo Assn’s sales and revenue, as customers who have purchased counterfeit products may feel that they have been deceived and may not trust the brand in the future. Furthermore, counterfeit products often fail to meet safety standards, which can result in injuries to customers, further damaging the brand’s image.

Ways to identify counterfeit US Polo Assn products

  • Check the label: The label on a genuine US Polo Assn product should have the brand’s logo, the size of the garment, and the care instructions. If the label is missing or has misspelled or missing words, it could be a counterfeit product.
  • Quality of the product: US Polo Assn products are made with high-quality materials and should feel soft to the touch. If the product feels rough or cheap, it could be a fake product.
  • Price: If the price of the product seems too good to be true, it probably is. Counterfeit products are often sold at significantly lower prices than genuine products.

The actions taken by US Polo Assn to combat counterfeit products

US Polo Assn has taken several steps to protect its brand from counterfeit products. The brand has a team dedicated to identifying and taking legal action against manufacturers and distributors of counterfeit products. The brand also works closely with customs and law enforcement agencies around the world to stop the importation and distribution of counterfeit products. Additionally, US Polo Assn has added security features to its products, making it more difficult for counterfeiters to replicate the brand’s products accurately.

Examples of US Polo Assn’s legal actions against counterfeiters

US Polo Assn has successfully taken legal action against several manufacturers and distributors of counterfeit products. In one case, the brand won a $5 million judgment against a company that was importing and selling counterfeit US Polo Assn products. In another case, US Polo Assn worked with law enforcement to seize over $3 million worth of counterfeit products in Mexico.

YearAction Taken
2015US Polo Assn wins $5 million judgment against a company importing and selling counterfeit products
2017US Polo Assn works with law enforcement to seize over $3 million worth of counterfeit products in Mexico
2019US Polo Assn files lawsuit against online retailer for selling counterfeit products

US Polo Assn has made it clear that it will not tolerate counterfeit products and will take legal action against those who sell them.

Is US Polo Assn a good brand?

1. Is US Polo Assn a well-known brand?

Yes, US Polo Assn is a well-known brand, recognized globally for its high-quality products and sophisticated designs.

2. Are US Polo Assn products durable?

Yes, US Polo Assn produces durable products using quality materials, which can withstand everyday wear and tear.

3. Do US Polo Assn products fit well?

US Polo Assn products have a good fit and are made according to the latest fashion trends and styles.

4. Are US Polo Assn products affordable?

Yes, US Polo Assn provides affordable products, making it accessible to consumers in all price ranges without compromising on quality.

5. Can I find a range of products at US Polo Assn?

Yes, US Polo Assn has a vast collection of products, ranging from clothing, footwear, and accessories, catering to every need and style.

6. Do US Polo Assn products use sustainable materials?

US Polo Assn is committed to promoting sustainable fashion practices, and, as such, its products use organic and recycled materials, reducing their environmental impact.

7. Are US Polo Assn products of good quality?

Yes, US Polo Assn products are of high-quality, made with precision and attention to detail that ensures a sophisticated and durable product.

Closing thoughts

Thank you for reading this article about US Polo Assn. We hope we have answered any questions you may have had about this brand. US Polo Assn is a reliable and affordable brand that consistently produces high-quality products made with sustainable materials. We encourage you to visit US Polo Assn’s website to discover the range of products they offer and explore the latest fashion trends. Thank you for your time, and we look forward to seeing you again.