Is Tous a Good Brand? A Closer Look at the Spanish Jewelry Company

Have you heard of Tous? Do you know if Tous is a good brand? Well, let me tell you that Tous is definitely a brand that you should be considering. Tous is a Spanish jewelry and accessories company that has been around since 1920. Its products are known for their innovation, design, and quality.

If you’re a lover of jewelry and accessories, then Tous should definitely be on your radar. They offer a variety of pieces that cater to all styles and preferences. From classic designs to trendy and colorful pieces that stand out, Tous has something for everyone. And the best part? Their products are made with top-quality materials that ensure durability and longevity. Don’t miss out on the opportunity to add some Tous pieces to your collection.

With the fashion industry constantly evolving, it can be difficult to identify a brand that truly delivers quality products. But Tous has consistently proven itself to be a reputable and reliable brand that offers unique and innovative designs. So, if you’re on the hunt for a new jewelry and accessories brand, I highly recommend giving Tous a try. Trust me, you won’t be disappointed!

Tous Company History

Tous is a Spanish jewelry and fashion accessories brand that was founded in 1920 in the city of Manresa by Salvador Tous Blavi and Teresa Ponsa Mas. Initially, the brand started as a small watch repair workshop that gradually expanded its offerings to include handcrafted jewelry pieces, especially incorporating precious stones. The brand has since grown into a global company with a presence in over 45 countries worldwide, with more than 500 stores and around 4000 points of sale.

The brand’s unique style is characterized by delicate and playful designs, with a strong emphasis on innovation and creativity. Tous was the first company in the world to use bear as a motif in jewelry, which has since become the company’s iconic symbol. The company’s commitment to quality and customer satisfaction has earned it a reputation as one of the most trusted jewelry brands in the world.

Tous Company Milestones

  • In 1965, the second generation of the family took over the business, and a new line of children’s jewelry was introduced.
  • In 1985, Tous opened its first international store in Japan, which marked the beginning of the brand’s global expansion.
  • In 2002, Tous launched its first fragrance line, which became a huge success, leading to the company’s expansion into the fragrance market.

Tous Company Awards and Recognitions

Over the years, Tous has been recognized for its excellence in design, quality, and innovation. Some of the brand’s notable awards include:

  • The National Award for Innovation and Design in 2006, presented by the Spanish Ministry of Industry, Tourism, and Commerce.
  • The 2010 Internationalization Award from the Chamber of Commerce of Barcelona for its outstanding international expansion.
  • The 2016 Cosmo Beauty Awards for the brand’s innovative and original fragrances.

Tous Company Social Responsibility

Tous is committed to responsible and sustainable business practices and has taken various initiatives to reduce its environmental impact. Some of the brand’s key social responsibility initiatives include:

Recycling ProgramTous has implemented a recycling program to reduce waste and promote responsible consumption. Customers can recycle their old Tous products and receive a discount on new purchases.
Green PackagingTous has switched to eco-friendly materials for its packaging to reduce its carbon footprint. The brand also promotes the use of sustainable materials, such as recycled paper, in all its products.
Charitable WorkTous is committed to supporting various charitable causes, including education and social development. The brand has partnered with various organizations to provide education, healthcare, and other basic needs in underserved communities.

In conclusion, Tous is a reputable and innovative jewelry brand that has been in operation for over a century. The brand has a rich history of excellence in design and quality, as well as a commitment to responsible business practices and social responsibility. With its strong brand values and creative vision, Tous is set to continue its legacy as a leader in the jewelry and accessories market for years to come.

Tous target audience

Understanding your target audience is one of the most important factors in building a successful brand. Tous has managed to capture the hearts of a wide range of consumers through their unique designs and high-quality materials. Here are some of the key demographic groups that Tous appeals to:

  • Women: Tous is primarily a women’s brand, with the majority of their products being targeted towards female consumers. Their style is elegant, feminine, and playful, making them a popular choice for women of all ages.
  • Jewelry lovers: Tous is well-known for their exceptional quality and unique designs in jewelry. They offer a wide range of products, from classic pieces to more modern and trendy ones, which makes them appeal to a broad audience of jewelry enthusiasts.
  • Gift buyers: Tous is a great choice for people looking for gifts for their loved ones. Their jewelry often features adorable animal characters like bears, dogs, and cats, making them a perfect gift for any occasion.

Reasons why Tous is a good brand

Tous has become a well-established brand in the jewelry industry and has gained a strong reputation for their quality products and unique designs. Here are some of the reasons why Tous is a good brand:

  • Unique designs: Tous creates unique and innovative designs that stand out from the crowd. They incorporate a lot of playful elements like their iconic bear character that make their jewelry pieces special and memorable.
  • High-quality materials: Tous uses only the best materials to create their jewelry, ensuring that each piece is crafted to perfection. They use materials such as sterling silver, gold, and precious stones, which gives their products a luxury feel.
  • Wide range of products: Tous offers a wide range of products to cater to different tastes and styles. They have jewelry for women, men, and kids, as well as accessories such as bags and watches. This variety makes them a popular brand among different customer segments.

Tous’ sustainability efforts

One of the admirable things about Tous is their commitment to sustainability and social responsibility. They prioritize the use of eco-friendly materials and processes, ensuring that their products have minimal impact on the environment. Here are some of their sustainability efforts:

Use of recycled materialsTous uses recycled metals and glass in their products, reducing their carbon footprint.
Responsible sourcingTous sources their materials from suppliers who comply with ethical and environmental standards.
Renewable energyTous uses renewable energy sources in their production facilities, reducing their dependency on fossil fuels.

Tous’ sustainability efforts prove that they are not just a great brand to buy from, but also a responsible one that cares about the planet.

Tous Marketing Strategy

Tous is a Spanish brand that is known for its exclusive and distinctive jewelry pieces that truly reflects the brand’s identity. The company utilizes a mix of marketing strategies in order to capture the attention of potential customers and retain existing ones. Here are some notable marketing strategies that Tous has incorporated into its brand:

  • Innovation: Tous is a brand that has always been innovative in crafting new pieces of jewelry that truly captures the essence of its target audience while staying true to its brand identity. The company combines innovation with elegance, which has resulted in the creation of some of the most iconic jewelry pieces globally.
  • Targeted Advertising: Tous undertakes a well-crafted advertising campaign that targets a specific demographic of people who are likely to have an interest in the brand’s jewelry pieces. For example, Tous targets affluent and luxurious individuals who appreciate fine and unique jewelry pieces.
  • Celebrity Endorsements: The company has carefully selected brand ambassadors who embody the brand’s identity and values. These brand ambassadors help in promoting the brand’s products and make them more visible to the general public. Some of Tous’s brand ambassadors include Kylie Jenner, Eugenia Silva, and Naomi Watts.

Tous’s marketing strategy reflects the brand’s commitment to delivering high-quality and exclusive jewelry pieces to its target audience. The company uses innovation, targeted advertising, and celebrity endorsements to reach its intended market and improve its brand recognition.

Furthermore, Tous has managed to utilize the power of social media to its advantage by creating an online presence and regularly engaging with its customers. This strategy has helped the brand to interact with its customers and create a lasting relationship with them while increasing its social media following.

In summary, Tous’s marketing strategy is a mix of innovation, targeted advertising, celebrity endorsements, and social media interaction, all aimed at reaching its target market and maintaining its brand image.

Marketing StrategyDescription
InnovationTous is a brand that is innovative and creates unique and distinctive jewelry pieces that set the brand apart
Targeted AdvertisingThe company has a well-crafted advertising campaign aimed at its intended market to capture its target audience’s attention
Celebrity EndorsementsTous has carefully selected brand ambassadors who embody the brand’s values, promoting the brand’s products through their public persona
Social Media InteractionTous has an active online presence and regularly engages with its customers through social media platforms to increase brand recognition and build relationships with its customers

The table above summarizes Tous’s marketing strategy and how the brand utilizes these strategies to meet its intended market’s needs.

Tous Brand Reputation

Tous is a Spanish jewelry and accessories brand that was first established in 1920. The company was founded by Salvador Tous and his wife Teresa Ponsa, and it started as a small watch repair workshop in Manresa, a town near Barcelona. Today, Tous has become a global brand with stores in more than 50 countries worldwide. The brand is known for its playful and innovative designs that combine different materials such as gold, silver, leather, and precious stones, as well as for its iconic teddy bear motif that has become a symbol of the brand’s identity.

  • Quality Products: Tous has built a reputation for producing high-quality jewelry and other accessories that are made with exceptional care and attention to detail. The brand uses only the finest materials and employs skilled artisans to create its beautiful designs, ensuring that customers receive products that are both beautiful and durable.
  • Global Recognition: Tous has become a well-known brand that has gained global recognition for its unique designs and exceptional quality. The brand has won several awards, including the E-commerce Award for Best Digital Transformation in 2020, which is a testament to its strong reputation in the industry.
  • Positive Customer Reviews: Tous has received numerous positive reviews from satisfied customers, who praise the brand for its excellent customer service, high-quality products, and unique designs. Tous has a 4.7 out of 5-star rating on Trustpilot, a consumer review website, which is a clear indication of its positive reputation among customers.

Tous has been able to build a strong reputation in the industry by consistently delivering high-quality products and providing exceptional customer service. The brand’s commitment to quality and innovation has helped it gain global recognition and win the hearts of many customers. Tous continues to innovate and expand its product line, ensuring that it remains relevant and competitive in the ever-changing industry.

High-quality products made with exceptional care and attention to detail.Some customers may find the brand to be expensive.
Global recognition and strong reputation in the industry.Some customers may perceive the brand as being too mainstream.
Positive customer reviews and high customer satisfaction ratings.Availability of products may vary across different regions.

Despite some of the potential drawbacks, Tous remains a reputable brand that has established itself as a leader in the jewelry and accessories industry. The brand’s commitment to quality and innovation has helped it gain a loyal following of satisfied customers who continue to support the brand and its unique products.

Tous Product Lines

Tous is a renowned Spanish jewelry brand that has been in the market for over 100 years. They have an extensive range of product lines to cater to different consumer needs. Here are five of their top product lines:

  • Jewelry: Tous is best known for its jewelry offerings. From elegant necklaces and bracelets to chic rings and earrings, their jewelry pieces are crafted with a distinct style and unique design. They use high-quality materials such as gold, sterling silver, and precious stones to ensure the durability and longevity of their products.
  • Watches: Tous also offers a line of stylish watches for both men and women. Their watches have a distinct look with trendy designs to cater to the modern consumer’s needs.
  • Bags: Tous has a range of iconic bags that are perfect for everyday use. From classic leather tote bags to fun and quirky backpacks, their bags are crafted with exquisite details and quality materials such as leather and canvas.
  • Accessories: In addition to jewelry, watches, and bags, Tous also offers accessories such as scarfs, wallets, phone cases, and keychains. Their accessories are designed to complement their various product lines, adding an extra pop of style to any outfit.
  • Perfumes: Tous has a range of fragrances that cater to both men and women. Their perfumes have a distinct scent, with each fragrance being unique and elegant, captivating the senses.

The Tous Experience

Tous has remained relevant over the years due to the quality of their product lines. They have a team of creative designers committed to creating products that cater to the needs of their diverse customer base. Their products are crafted with precision and passion, ensuring customer satisfaction with every purchase.

Whether you’re looking for a classic piece of jewelry or an everyday bag, Tous has a variety of product lines to cater to your needs. With their attention to detail and commitment to quality, Tous guarantees a unique shopping experience and products that will last a lifetime.

Price Range

Tous products fall within a mid-range price point. While their products aren’t cheap, they’re not exceedingly expensive either, making them affordable for the average consumer.

Materials Used in Tous Product Lines

Product LineMaterials Used
JewelryGold, sterling silver, precious stones
WatchesStainless steel, leather, silicon
BagsLeather, canvas
AccessoriesLeather, fabric
PerfumesEssential oils, aromatic essences

Tous uses only high-quality materials to ensure that their products last a lifetime. Their attention to detail in selecting the right materials is a testament to their commitment to quality.

Tous distribution channels

Tous is a global brand that provides high-quality jewelry and accessories. The brand has been successful due to its increased distribution channels across the world. In this article, we will delve deeper into the various Tous distribution channels that have made the brand a global success.

  • Retail stores: Tous has a significant presence in over 50 countries across the world through its retail stores. The brand has over 500 retail stores, with most of them being franchise stores.
  • Online stores: The brand has also invested in e-commerce, which has been a significant contributor to its sales. Tous has dedicated websites for most countries where it runs its retail stores, allowing customers to purchase products online from anywhere in the world.
  • Department stores: Tous also collaborates with various department stores across the world to increase its market reach. The brand has partnered with popular department stores such as El Corte Ingles, Harrods, and Bloomingdale’s, among others.
  • Airport stores: Travelers can also purchase Tous products at various airport stores that the brand has partnered with in different countries. This distribution channel has significantly increased the brand’s visibility and attracted new customers to the brand.
  • Trains and ferries: Tous also partners with various train and ferry companies, such as the Renfe train company in Spain and Balearia ferry company in the Balearic Islands. The brand has stores on these modes of transportation, further increasing its market reach.
  • Third party websites: Tous also partners with various third-party websites that sell its products. The brand has partnered with Amazon, Asos, and Zalando, among others. This distribution channel provides an alternative option for customers who prefer shopping from online marketplaces.

Tous has successfully established many distribution channels that make its products available to customers worldwide. Below is a table illustrating Tous’s presence in various countries.

CountryNumber of Retail Stores

In conclusion, Tous has achieved tremendous success by putting in place effective distribution channels that make its products available to customers worldwide, including retail stores, online stores, department stores, airport stores, trains and ferries, and third-party websites.

Tous pricing strategy

Tous is a luxury jewelry brand that offers a wide range of products such as earrings, bracelets, necklaces, and rings at different price points. Pricing strategy plays an important role in their marketing and sales approach.

  • Value-based pricing: Tous sets their prices according to the perceived value of their products. They use high-quality materials such as 18kt gold, diamonds, and gemstones which are reflected in the final price of the items. Customers are willing to pay a premium price for the reputation of Tous and the uniqueness of their designs.
  • Dynamic pricing: Tous applies dynamic pricing in some of their collections. They change the prices of the items depending on the demand, availability, and market trends. For example, during the holiday seasons, they may increase the prices of their most popular products.
  • Promotions and discounts: Tous is known for offering promotions and discounts throughout the year. They often run campaigns on their website and social media platforms, offering customers discounts on select products or free shipping. These promotions help attract new customers and keep existing ones engaged with the brand.

Although Tous is a luxury brand, they understand the importance of pricing strategies to increase their sales and customer loyalty. They offer different price points to cater to a diverse group of customers and ensure that their products are accessible to a wider audience without compromising quality and exclusivity.

Tous Brand Collaborations

Tous brand collaborations have brought interesting and beautiful accessories to the market. From fashion designers to celebrities, Tous has collaborated with various creative minds to cater to different consumers. These collaborations have extended the brand’s appeal to a wider audience and generated a buzz around the brand.

  • Kate Moss – In 2011, Tous collaborated with supermodel Kate Moss to create an exclusive jewelry line. The collection was inspired by Moss’s own eclectic and rock-chic style. The pieces included pendants, bracelets, and earrings with gemstones, pearls, and gold detailing.
  • Bearbrick – The brand teamed up with Japanese toy company Medicom Toy in 2010 to create a limited edition Tous Bearbrick toy. The toy featured the brand’s signature bear design and was a huge hit among toy collectors and fashion enthusiasts alike.
  • Manolo Blahnik – Tous and Manolo Blahnik collaborated in 2013 to create a luxury shoe and handbag collection. The collection combined Blahnik’s expertise in shoemaking with Tous’s signature bears and gemstones. The result was a stunning collection of shoes and bags that were both fashionable and functional.

In addition to these collaborations, Tous has also worked with fashion designers such as Elie Saab and Louise Roe to create limited-edition collections. These collaborations have kept the brand fresh and exciting, while also maintaining its signature style and quality.

Tous brand collaborations have not only expanded the brand’s reach, but they have also introduced new and unique pieces to the market. With collaborations ranging from fashion designers to toy makers, Tous has proven to be a versatile brand that can appeal to a wide range of consumers.

Tous Sustainability Initiatives

As a brand that prides itself on its commitment to social responsibility, Tous has implemented various sustainability initiatives that aim to reduce its environmental impact and promote sustainable practices. Here are nine of its initiatives:

  • Tous uses recycled materials – The brand uses recycled sterling silver, gold vermeil, and natural gemstones in its jewelry. It also uses recycled paper and cardboard for its packaging materials.
  • Tous collaborates with eco-friendly suppliers – Tous partners with suppliers who share its commitment to sustainability and strive to reduce their environmental impact.
  • Tous uses sustainable manufacturing processes – The brand implements sustainable manufacturing practices to minimize waste, such as using a closed-loop system in its jewelry production.
  • Tous reduces its carbon footprint – Tous aims to reduce its greenhouse gas emissions by implementing energy-saving measures and using renewable energy sources.
  • Tous invests in sustainable infrastructure – The brand has installed electric vehicle charging stations in its stores and headquarters to promote eco-friendly transportation.
  • Tous promotes responsible consumption – Tous encourages its customers to choose quality over quantity and to take care of their jewelry to extend its lifespan.
  • Tous supports ethical sourcing – The brand sources its materials from responsible suppliers who comply with ethical and labor standards.
  • Tous supports social causes – Tous collaborates with non-profit organizations to support social causes, such as providing education for underprivileged children and promoting women’s empowerment.
  • Tous promotes customer engagement – Tous engages with its customers to promote sustainability and responsible consumption through social media campaigns and in-store events.

Tous Sustainable Jewelry Collection

Tous has also launched a sustainable jewelry collection, which features pieces made from recycled materials and sustainable manufacturing processes. The collection includes pieces made from recycled gold vermeil, ethically sourced diamonds, and lab-grown gemstones. The brand aims to promote transparency and traceability in its supply chain and educate its customers about the environmental impact of the jewelry industry.

Tous Sustainability Report

Tous publishes an annual sustainability report, which outlines its environmental and social performance and progress towards its sustainability goals. The report includes information on the brand’s carbon footprint, energy consumption, waste management, and social initiatives. Tous also sets targets for future sustainability improvements and aims to continuously improve its sustainability performance.

Tous and Circular Economy

Tous is committed to promoting the circular economy, which aims to minimize waste and promote the reuse and recycling of materials. The brand encourages its customers to bring their old Tous jewelry pieces to its stores for repair, refurbishment, or recycling. Tous also offers a trade-in program, where customers can exchange their old Tous pieces for a discount on new purchases.

Sustainability Metrics202020192018
Waste Reduction (tons)35.238.742.1
Carbon Footprint (tons CO2)1,4501,5501,620
Renewable Energy Usage (%)565046

The above table provides an overview of Tous’ sustainability metrics for the past three years, including waste reduction, carbon footprint, and renewable energy usage. The brand aims to continuously improve these metrics and reduce its environmental impact through sustainable practices and innovations.

Tous customer reviews

When it comes to purchasing a piece of jewelry, hearing from other customers about their experience with the brand is crucial. Luckily, Tous has received a multitude of positive customer reviews over the years.

  • Many customers rave about the unique and creative designs of Tous jewelry.
  • Several customers mention the high quality of materials used in the jewelry, ensuring long-lasting pieces.
  • Other customers appreciate the personalized and attentive customer service provided by Tous representatives.
  • Many reviews also mention the affordability of Tous jewelry compared to other luxury brands.
  • Customers often praise Tous for their exceptional packaging and presentation, making it a great gift option.
  • A number of customers also commend Tous for their sustainable and ethical practices, such as using recycled materials and ethical sourcing of materials.
  • Several reviews mention the durability of Tous pieces, with many having lasted through years of wear.
  • Customers appreciate the versatility of Tous pieces, allowing for easy transition from day to night wear.
  • Many customers have become loyal fans of Tous, repeatedly purchasing from the brand for themselves or as gifts.
  • Overall, Tous has received overwhelmingly positive customer reviews, proving to be a trusted and beloved brand in the jewelry industry.

Tous customer service

Tous prides itself on providing top-notch customer service to its valued customers. Whether visiting a Tous store or shopping online, customers can expect personalized attention to their needs and preferences.

Tous representatives are knowledgeable about the brand’s jewelry and can assist in finding the perfect piece for any occasion or personal style. Additionally, Tous offers services such as gift wrapping and engraving, making gift-giving a breeze.

Should any issues or concerns arise with a Tous purchase, the customer service team is readily available to resolve the issue and ensure customer satisfaction. Tous values its customers’ feedback and uses it to continually improve and enhance the shopping experience.

Tous sustainability efforts

In addition to creating beautiful and unique jewelry, Tous also prioritizes sustainable and ethical practices in its production processes. Tous is committed to using recycled materials whenever possible and sourcing materials responsibly to minimize negative environmental impact.

Tous sustainability efforts include:
– Using recycled materials in packaging and products
– Ethically sourcing materials
– Supporting sustainable gold mining practices
– Implementing environmentally friendly practices in its production facilities

By prioritizing sustainability, Tous demonstrates its commitment to not only creating beautiful jewelry, but also to making a positive impact on the environment and society as a whole.

FAQs: Is Tous a Good Brand?

1. What is Tous?

Tous is a Spanish luxury jewelry and accessories brand that has been around since 1920.

2. Is Tous a good brand?

Yes, Tous is a highly reputable brand that has won numerous awards for its quality and design.

3. What materials does Tous use?

Tous uses a variety of materials, including 18k gold, sterling silver, precious stones, and leather.

4. Are Tous products expensive?

Tous products are generally considered to be mid-range in terms of price, with some items being more affordable than others.

5. Where can I buy Tous products?

Tous products are sold in over 50 countries around the world, either through Tous boutiques or authorized retailers.

6. Does Tous offer any warranties or guarantees?

Yes, Tous offers a one-year warranty on all of its products and a lifetime warranty on certain collections.

7. What do customers say about Tous?

Customers generally have positive things to say about Tous, praising the brand for its unique and stylish designs, as well as its excellent customer service.

Closing Thoughts: Thanks for Reading!

Thanks for taking the time to learn more about Tous and what makes it a great brand. Whether you’re looking for a new piece of jewelry or just want to stay up-to-date on the latest fashion trends, be sure to check back here often for more informative articles and reviews. See you soon!