Is Suave a Good Brand? A Comprehensive Review of Suave Hair and Body Products

Is Suave a good brand? This question has been on the minds of people looking for affordable hair care products for years. From shampoos and conditioners to body washes and deodorants, Suave offers a wide range of products suitable for all budgets. But is the quality up to par with its price point? Let’s explore the various factors that make Suave a contender amongst many other brands in the market.

One of the most remarkable features of Suave is their affordability. You don’t have to break the bank to try any of their products, and it’s no surprise that this factor alone attracts many consumers. However, affordability doesn’t necessarily guarantee the quality of a product. Thankfully, Suave offers more than just an attractive price tag. Their products undergo rigorous testing to ensure they are effective and safe to use. This dedication to quality is one reason why Suave has been able to maintain its position in the market over time.

Another advantage of Suave is their commitment to using natural ingredients in their products. From aloe vera to coconut oil and natural fragrances, the brand uses fewer artificial ingredients. This is great news for people looking to avoid chemicals in their skincare and hair care products. Furthermore, Suave has a line of products specifically designed for different hair types, which is always a plus. Whether your hair is dry, damaged, or thinning, Suave has a product that will suit your specific needs. Overall, Suave is a good brand that has continuously evolved and adapted to meet the needs of its customers.

Suave’s History and Background

Suave is a popular brand of personal care and beauty products that has been around for more than 80 years. The brand was founded in Chicago in 1937 by National Mineral Company, and it was initially focused on hair care products. Over the years, however, Suave expanded its product offerings to include a variety of personal care items, such as body washes, lotions, and deodorants.

  • Throughout its history, Suave has been committed to providing high-quality products at affordable prices. This commitment has made it a favorite among budget-conscious consumers, as well as those who simply appreciate the brand’s value proposition.
  • In the early years, Suave was primarily marketed through television and radio ads. These ads helped to build the brand’s reputation and establish it as a trusted name in hair care.
  • In the 1980s, Suave underwent a major rebranding effort. The company redesigned its logo and packaging, and it also expanded its product line to include a broader range of personal care items. This rebranding effort helped to modernize the Suave brand and make it more relevant to contemporary consumers.

Today, Suave is owned by Unilever, one of the largest consumer goods companies in the world. Under Unilever’s ownership, Suave has continued to grow and expand its product offerings, while staying true to its commitment to affordability and quality.

Suave’s long history and commitment to providing high-quality products at affordable prices have made it a staple in many households. Whether you’re looking for a new shampoo, body wash, or deodorant, Suave has a product that can meet your needs without breaking the bank.

1937Suave is founded in Chicago as a hair care brand by National Mineral Company.
1980sSuave undergoes a major rebranding effort, expanding its product line and modernizing its image.
TodaySuave is owned by Unilever and continues to provide high-quality personal care products at affordable prices.

Suave’s Mission and Vision

Suave’s mission is to create and distribute quality personal care products at an affordable price while promoting sustainability and ethical practices. Their vision is to help people feel confident and beautiful in their own skin, no matter their budget.

  • Quality Personal Care Products – Suave prides itself on providing high-quality personal care products that are affordable for everyone. They believe that quality should not be sacrificed for affordability and strive to create products that meet both criteria.
  • Affordability – As mentioned, Suave’s main goal is to create personal care products that are accessible to everyone. They believe that feeling good about oneself should not be a luxury and offer their products at an affordable price point.
  • Sustainability and Ethical Practices – Suave takes responsibility for the impact their products have on the environment and society as a whole. They make an effort to use sustainable and ethical practices throughout their entire supply chain.

Below is a table summarizing Suave’s mission and vision:

Quality personal care productsHelping people feel confident and beautiful in their own skin, no matter their budget
Sustainability and ethical practices

Overall, Suave’s mission and vision demonstrate a commitment to providing affordable, high-quality personal care products while prioritizing sustainability and ethics.

Product Line Overview

Suave is a brand that offers affordable beauty and personal care products for all ages and skin types. Their product line includes a wide range of items such as shampoos, conditioners, body wash, lotions, hair styling products, and deodorants. The brand has been around since the 1930s and has continually taken steps to improve their products’ quality over the years.

Quality of Products

  • Suave’s products are made with high-quality ingredients that are gentle on the skin and hair.
  • The brand offers different product lines for different hair types and concerns.
  • They also have a wide variety of scents and formulas for their body washes and lotions.

Product Innovation

Suave constantly strives to create new and innovative products that cater to their customers’ needs. They have recently launched their Professionals line, which includes salon-quality hair care and styling products at an affordable price. The brand has also introduced eco-friendly packaging options for some of their products, such as their Aluminum-Free Deodorant. Suave has clearly taken note of the evolving consumer preferences and has adapted accordingly.

Additionally, Suave frequently partners with industry experts to undertake scientific research to understand their customers’ needs better. For instance, they have collaborated with dermatologists to create skincare products that are non-comedogenic, fragrance-free, and cater to sensitive skin.

Popular Products

Suave’s products have been used and loved by many people over the years. Here are some of their popular products:

Suave Essentials Daily Clarifying ShampooA gentle yet effective cleanser that removes buildup from hair.
Suave Men 3 in 1 Shampoo + Conditioner + Body WashAn all-in-one product that simplifies men’s grooming routine.
Suave Professionals Keratin Infusion Smoothing SerumA product that provides a smooth and frizz-free finish to hair.

Overall, Suave is a brand that offers affordable and quality beauty and personal care products that cater to the diverse needs of their customers.

Customer Reviews and Feedback

Customer reviews and feedback are important factors to consider when evaluating a brand. Suave is no exception, as its reputation largely depends on the experiences of its users. Here’s what customers are saying about Suave:

  • Many customers rave about Suave’s affordability. Being able to purchase quality personal care products at a low cost is a big selling point for the brand.
  • Several users find Suave’s products to be effective in addressing different hair and skin concerns, such as dryness and damage.
  • However, there are those who report negative experiences with certain Suave products. Some claim that certain shampoos and conditioners caused their hair to become dull and lifeless, while a few experienced skin irritation after using some of the brand’s lotions and body washes.

It’s important to note that every individual’s experience with a brand can vary, so it’s important to stay tuned to what the majority is saying while taking into account your personal preferences.

Here’s a quick overview of what consumers are saying about some of Suave’s most popular products:

Suave Essentials Daily Clarifying Shampoo4.5/5“This shampoo really removed all the buildup from my hair without making it feel harsh or stripped. Will definitely buy again!”
Suave Professionals Keratin Infusion Smoothing Conditioner3.5/5“I liked the smell and how it left my hair after drying, but it didn’t do much to tame the frizz for me.”
Suave Essentials Cocoa Butter & Shea Body Wash4/5“This body wash is so moisturizing and smells great! It also doesn’t leave a soapy residue like other brands I’ve tried.”

Overall, Suave proves to be a good brand by providing affordable and effective personal care products that cater to different needs. While not all of its products may work for everyone, its positive customer reviews and feedback show that it is indeed a brand to consider for your beauty and grooming needs.

Suave’s Price Range

One of the most attractive aspects of Suave is its affordability. Suave products are priced in a range that makes them accessible to almost anyone looking for hair and body care solutions. The prices for Suave products vary depending on the type of product and the quantity.

  • Suave Essentials shampoos and conditioners can be found for as low as $1.94 for a 15-ounce bottle.
  • Suave Professionals products, which contain higher-quality ingredients than Suave Essentials, usually cost around $3.00 for a 12.6-ounce bottle.
  • Suave Men’s products, which are designed for men’s hair and body care needs, are priced competitively with other men’s grooming brands, with prices ranging from $2.50 to $6.00 depending on the product.

While some may argue that Suave’s low prices reflect the quality of the products, Suave’s reputation and customer satisfaction levels disagree with this notion. Suave has been rated highly by numerous beauty bloggers and online reviewers for the quality and effectiveness of its products despite its low prices.

In conclusion, Suave’s price range is one of the most attractive aspects of the brand. The affordability and accessibility of Suave’s hair and body care products make it easy for anyone to maintain healthy and beautiful hair and skin even on a tight budget.

Suave’s Advertising and Marketing Strategies

Suave is a brand that has built a reputation for delivering quality and affordable personal care products. As a result, they have created several effective advertising and marketing strategies to reach their target market and maintain their position as a leading brand in the industry.

Digital Advertising

Suave has invested heavily in digital advertising to reach its target audience. Through strategic partnerships with major players in the digital space, such as Google and Facebook, Suave reaches millions of customers daily with targeted ad campaigns. For example, the brand has created personalized ads that target beauty enthusiasts looking for affordable hair care solutions.

Social Media Marketing

  • Suave’s social media strategy has always been customer-centric.
  • The brand regularly uses social media platforms such as Instagram, Twitter, and Facebook to engage with its customers and build relationships with them.
  • Suave encourages feedback from customers, actively responding to comments and engaging in proactive conversations.


To increase the visibility of its products, Suave engages in cross-promotion activities that involve partnerships with complementary brands. For example, the brand partnered with fashion designer Rebecca Minkoff to display its hair products during New York Fashion Week. Such partnerships are beneficial for both brands as they increase brand awareness and promote their products to different audiences.

In-store Promotions

Suave leverages in-store promotions to create awareness around its products and encourage customer trials. In partnership with major retailers, Suave offers discounts and special offers to customers buying its products. For instance, Suave ran a promotion with Walmart, where customers got a $5 gift card when purchasing three selected Suave hair care products.

Celebrity Endorsements

Celebrity endorsementsChrissy Metz, Kelly Rowland, and Sofia Vergara
AmbassadorsNicole Richie, Carmindy, and Joan Smalls

Suave has used popular celebrities to endorse its products, creating positive associations with quality and affordable personal care. Celebrities that Suave has worked with include Chrissy Metz, Kelly Rowland, and Sofia Vergara. The brand also has ambassadors, equally famous personalities who connect with Suave’s target audience. For example, Nicole Richie, Carmindy, and Joan Smalls are all ambassadors who have helped the brand appeal to different segments of the market.

Brand Comparisons

Suave is a well-known brand in the personal care industry, but is it a good brand? Let’s compare Suave with other popular brands.

1. Suave vs. Dove

  • Dove offers a wider range of products compared to Suave.
  • Both brands are affordable, but Suave is slightly cheaper.
  • Dove focuses on moisturizing and nourishing the skin, while Suave is more focused on cleansing and styling.

2. Suave vs. Pantene

  • Pantene is more expensive than Suave.
  • Pantene is known for its hair repair and strengthening products, while Suave focuses on styling and cleansing.
  • Both brands offer a range of hair care products for all hair types.

3. Suave vs. Head & Shoulders

  • Head & Shoulders is a specialized brand that offers products for dandruff and scalp care.
  • Suave does not offer any particular products for scalp care but has a range of styling and cleansing products.
  • Suave is more affordable compared to Head & Shoulders.

4. Suave vs. Herbal Essences

  • Herbal Essences and Suave both offer a range of shampoo, conditioner, and styling products.
  • Herbal Essences is slightly more expensive than Suave.
  • Herbal Essences has a focus on natural ingredients and fragrances, while Suave focuses more on affordability and functionality.

5. Suave vs. Garnier

  • Garnier offers a wider range of products than Suave, including skincare products.
  • Garnier is slightly more expensive than Suave.
  • Both brands offer hair care products for all hair types.

6. Suave vs. L’Oreal

  • L’Oreal owns several brands, including Garnier, Maybelline, and Lancome.
  • L’Oreal is a more expensive brand compared to Suave.
  • Suave is a more affordable brand that focuses on providing essential hair care products.

7. Suave vs. TRESemmé

  • TRESemm√© is a more expensive brand compared to Suave.
  • TRESemm√© is known for its salon-grade products, while Suave offers affordable products for everyday use.
  • Both brands offer hair care products for all hair types and concerns.

As evident from the comparison, Suave has its unique selling point in terms of affordability, but it may not excel in all product categories compared to other brands. However, Suave delivers what it promises, and hence, it continues to be a popular choice among consumers.

Corporate Social Responsibility Efforts

Suave is not just a beauty brand that offers products that cater to every hair and skin type, but it also strives to make a positive impact on society and the environment. The company takes its corporate social responsibility seriously and has initiated several programs and campaigns to make a difference globally.

  • Sustainable Packaging: Suave has taken a step towards reducing its carbon footprint by introducing eco-friendly packaging. The brand uses 100% post-consumer recycled plastics for its bottles and caps in its efforts to reduce waste and promote sustainability.
  • Support for Women Empowerment: Suave has partnered with organizations such as Dress for Success and Step Up to help women achieve economic independence. Suave also supports various education initiatives to empower women and enhance gender equality.
  • Good for the Community: Suave supports communities by partnering with Feeding America, an organization that distributes food to those in need. The brand also participates in various community service events and initiatives.

Suave’s dedication to corporate social responsibility is evident in its actions, campaigns, and initiatives. By promoting sustainability, empowering women, and supporting communities, Suave is making a positive impact on society and the environment.

Moreover, Suave has also made a commitment to reduce its carbon footprint. The brand has set a goal to reduce its greenhouse gas emissions by 10% by 2025. This will be accomplished through a combination of sustainable packaging, renewable energy use, and energy-efficient practices.

Suave’s Corporate Social Responsibility EffortsImpact
Use of 100% post-consumer recycled plastics for packagingReduction in waste and promotion of sustainability
Partnerships with organizations supporting women empowerment and gender equalityEmpowerment of women and enhancement of gender equality
Partnership with Feeding America and support for community service events and initiativesSupport for communities and those in need
Goal to reduce greenhouse gas emissions by 10% by 2025Reduction in Suave’s carbon footprint

In conclusion, Suave goes beyond just providing personal care products. The brand’s commitment to corporate social responsibility is commendable, and its sustainable practices, community service initiatives, and partnerships with organizations promoting women empowerment are making a significant difference.

Suave’s Target Market

Suave is a brand that caters to both men and women who are looking for affordable, accessible personal care products. The brand has a diverse target market that includes people from all walks of life.

  • Price-sensitive consumers: Suave’s affordable prices make it an attractive option for consumers who are on a tight budget
  • Value-conscious shoppers: Suave’s commitment to quality and affordability make it an ideal choice for consumers who value getting the most for their money.
  • Busy professionals: Suave’s convenience and accessibility to major retailers such as Walmart, Target, and Walgreens make it a popular choice for busy professionals who want to quickly purchase personal care products on-the-go.
  • Parents: Suave’s line of products for children and babies makes it a popular choice for parents who want to provide their children with quality personal care products at an affordable price.
  • Men and women: Suave offers personal care products for both men and women, which makes it a versatile brand favored by many.

Overall, Suave’s target market is anyone who wants affordable, quality personal care products that are easily accessible. The brand’s commitment to providing a range of products that cater to everyone’s needs has made it a household name in the personal care industry.

To further appeal to its wide market, Suave offers a variety of scents and formulas for its products, ensuring that there is something for everyone. The brand has also expanded its offerings to include natural and organic options.

In addition, Suave has made a conscious effort to appeal to consumers who are concerned about sustainability and the environment. It has made significant progress in reducing its carbon footprint and implementing environmentally friendly practices in its manufacturing process.

Age GroupGenderProduct Type
18-30FemaleHair Care (Shampoo, Conditioner, Styling Products)
18-30MaleBody Wash, Deodorant
31-45FemaleHair Care (Shampoo, Conditioner, Styling Products), Body Wash
31-45MaleBody Wash, Deodorant

The table above provides a breakdown of Suave’s target market based on age group, gender, and product type. This information is useful for brands to tailor their marketing messages and product offerings to their target audience. Suave’s diverse target market has allowed the brand to become a household name in the personal care industry.

Suave’s Strongest Selling Products

Suave is a well-known brand that offers a wide range of personal care and haircare products at affordable prices. The brand has been around for decades and has built a reputation for providing high-quality products that meet the needs of customers with different hair types and concerns. Here are some of Suave’s strongest selling products:

  • Suave Professionals Sleek and Smooth Shampoo and Conditioner: This duo is designed to smooth frizz and flyaways, leaving hair sleek, shiny, and manageable. The products are enriched with silk proteins and vitamin E, which help to nourish and protect hair from damage.
  • Suave Essentials Ocean Breeze Body Wash: This refreshing body wash has a long-lasting ocean breeze scent that invigorates the senses. The formula is gentle and moisturizing, leaving skin feeling soft and smooth.
  • Suave Professionals Keratin Infusion Dry Shampoo: This dry shampoo is perfect for days when you don’t have time to wash your hair. It absorbs oil and refreshes hair, leaving it looking and smelling clean. The formula is infused with keratin, which helps to strengthen and protect hair.
  • Suave Essentials Tropical Coconut Conditioner: This conditioner is infused with pure coconut oil, which helps to nourish and hydrate dry, damaged hair. The formula is lightweight and non-greasy, leaving hair soft, smooth, and manageable.
  • Suave Kids 3-in-1 Shampoo, Conditioner, and Body Wash: This all-in-one product is perfect for busy parents who want to simplify their kids’ bath routine. The formula is tear-free and gentle, making it safe for kids of all ages. It cleanses and conditions hair, while also leaving skin soft and hydrated.
  • Suave Men 3-in-1 Shampoo, Conditioner, and Body Wash: This multi-tasking product is designed specifically for men’s hair and skin. The formula is enriched with minerals and vitamins, which help to nourish and strengthen hair. It also cleanses and hydrates skin, leaving it feeling fresh and invigorated.
  • Suave Professionals Moroccan Infusion Shine Shampoo and Conditioner: This duo is enriched with Moroccan argan oil, which helps to smooth and shine hair. The formula is lightweight and non-greasy, leaving hair soft, silky, and radiant.
  • Suave Naturals Sweet Pea and Violet Body Wash: This body wash has a sweet floral scent that lingers on the skin. The formula is gentle and moisturizing, leaving skin feeling soft and refreshed. It also lathers well, making it easy to use in the shower.
  • Suave Essentials Juicy Green Apple Shampoo: This shampoo has a crisp, refreshing apple scent that awakens the senses. The formula is gentle and clarifying, removing build-up and leaving hair feeling clean and fresh. It’s also suitable for all hair types.
  • Suave Essentials Wild Cherry Blossom Body Wash: This body wash has a delicate cherry blossom scent that transports you to a peaceful garden. The formula is moisturizing and soothing, leaving skin feeling soft and nourished. It also creates a rich lather, making it a pleasure to use.

The Bottom Line

Overall, Suave offers an impressive range of personal care and haircare products that are affordable and effective. Whether you’re looking for a shampoo, conditioner, body wash, or styling product, Suave has something for everyone. Their best-selling products are popular for a reason: they’re high-quality and provide real results. So, if you’re in the market for new personal care products, give Suave a try – you won’t be disappointed!

FAQs About Is Suave a Good Brand

1. Is Suave a trustworthy brand?

Yes, Suave has been in business for over 80 years and has established a reputation for affordable and reliable products.

2. Are Suave products made with high-quality ingredients?

Suave products are made with high-quality ingredients that are carefully selected to ensure their effectiveness and safety.

3. Are Suave products tested on animals?

No, Suave is committed to being a cruelty-free brand and does not test its products on animals.

4. Are Suave products good for all hair types?

Suave offers a variety of hair care products that cater to different hair types, so you can find the one that best suits your needs.

5. Are Suave products affordable?

Yes, Suave is known for providing affordable products that deliver great results without breaking the bank.

6. Are Suave products eco-friendly?

Suave is taking steps towards becoming a more sustainable brand and has introduced environmentally friendly packaging and ingredients in some of its products.

7. Where can I buy Suave products?

Suave products are available at most drugstores and major retailers such as Walmart, Target, and Amazon.

Closing Thoughts

Thank you for taking the time to read our article about Suave as a brand. We hope that these FAQs have shed some light on the quality and reliability of Suave products. If you are in the market for affordable, effective, and cruelty-free hair care products, give Suave a try. And don’t forget to check back for more informative articles in the future!