Is Stuhrling a Good Watch Brand? A Comprehensive Review

Stuhrling Original is a watch brand that has been around for over 15 years. They are known for their affordable, stylish and functional watches that are suitable for any occasion. But is Stuhrling really a good watch brand? This question often comes to mind when considering purchasing a watch from the brand, but worry not, we’ve got you covered with everything you need to know about Stuhrling watches.

One of the biggest concerns when purchasing a watch is the quality of the materials used. With Stuhrling watches, you can be assured that you are getting good quality for your money. They use stainless steel, genuine leather, and sapphire crystal which are all durable materials that provide longevity to your watch.

Another thing that sets Stuhrling apart from other watch brands is their attention to detail when it comes to design. Their watches have a unique blend of classic and modern styles, making them versatile and suitable for any outfit. Whether you’re looking for a watch for work, for an evening outing or just an everyday accessory, Stuhrling has got you covered. In this article, we will take a closer look at some of the best Stuhrling watches that guarantee quality, functionality and style.

History of Stuhrling as a Watch Brand

Stuhrling is a relatively new watch brand, with roots dating back to the 19th century. The company was founded in Switzerland by Max Stuhrling in 1804, and quickly established a reputation for producing high-quality timepieces.

Despite the brand’s early success, it fell out of favor in the mid-20th century as the industry shifted towards more affordable, mass-produced watches. However, in the late 1990s, Max Stuhrling IV, a direct descendant of the company’s founder, revived the brand with a focus on luxury and innovation.

Milestones in Stuhrling’s History

  • In 2002, Stuhrling launched the Apocalypse collection, which featured bold, oversized watches with complex movements and unique designs.
  • In 2005, Stuhrling introduced the Aviator collection, which was inspired by classic pilot watches and included features like chronographs and slide rules.
  • In 2012, Stuhrling unveiled the Emperor’s Grandeur, a limited-edition timepiece with 515 individually placed diamonds.

Stuhrling’s Philosophy and Design

Stuhrling’s current philosophy is to create luxury timepieces that embody old-world craftsmanship and modern technology. The brand relies on Swiss-made movements and durable materials like stainless steel and sapphire crystals.

Stuhrling watches are noted for their striking designs, which range from classic styles with minimalist dials to eye-catching pieces with intricate skeletons and exposed movements.

Stuhrling’s Reputation

While Stuhrling is not as well-known as some of the other traditional Swiss watch brands, it has developed a loyal following among collectors and enthusiasts. The brand has been praised for its bold and innovative designs, as well as its commitment to quality and value.

Unique and eye-catching designsNot as well-known as other luxury watch brands
High-quality materials and Swiss movementsSome models may be too large or bulky for some people
Excellent value for the priceLimited availability in some markets

Overall, Stuhrling is a good choice for anyone looking for a luxury watch that offers unique designs, Swiss-made quality, and excellent value for the price.

Reputation of Stuhrling among Collectors

Stuhrling is a well-known watch brand that has been around since the 1800s. Over the years, they have gained a reputation among collectors for their high-quality watches. However, there are also some controversies surrounding the brand, particularly about the authenticity of their watches.

  • Quality: Stuhrling watches are known for their high quality. They use reliable Swiss movement and high-quality materials, such as sapphire crystals and stainless steel. They have a wide range of styles, from classic and vintage to modern and sporty.
  • Authenticity: There have been some controversies surrounding the authenticity of Stuhrling watches. Some collectors claim that they are not true Swiss watches, and that they are simply Chinese-made watches with Swiss movements. Stuhrling has addressed these controversies on their website, stating that while the watches are not entirely Swiss-made, they do use Swiss movements and are assembled in Switzerland.
  • Value: Stuhrling watches offer a good value for their price. They are not as expensive as luxury watch brands, but still offer high quality and a wide range of designs. For collectors who are looking for a good quality watch without breaking the bank, Stuhrling is a good choice.

Overall, Stuhrling has gained a good reputation among collectors for their high-quality watches at an affordable price point. While there have been some controversies surrounding the authenticity of their watches, they continue to be a popular brand in the watch industry.

Stuhrling’s Reputation vs Other Watch Brands

When comparing Stuhrling to other watch brands, it is important to consider their reputation among collectors. According to WatchRanker, a website that ranks the top watch brands based on customer reviews and feedback, Stuhrling ranks #1 in the “Best Watch Brands Under $500” category. This is a significant achievement for a brand that has been around for over 200 years.

Stuhrling#1 Best Watch Brands Under $500
Rolex#1 Best Luxury Watch Brands
Omega#2 Best Luxury Watch Brands
Tag Heuer#3 Best Luxury Watch Brands

While Stuhrling may not have the same reputation as luxury watch brands like Rolex and Omega, they still hold a prominent place in the watch industry. Their reputation among collectors for offering high-quality watches at an affordable price point is a testament to their success as a brand.

Stuhrling’s Manufacturing Process

Stuhrling is a renowned watch brand that has been on the market for over 15 years. The brand is popular for producing luxury, high-quality watches at relatively affordable prices. Stuhrling’s manufacturing process is a marvel in itself. Here’s a breakdown of how Stuhrling makes some of the best watches in the world:

  • Design stage: Stuhrling has an in-house design team that creates unique and stylish watch designs. The designers incorporate functionality, aesthetics, and appeal into their designs.
  • Raw materials selection: Stuhrling uses only the finest raw materials in watch production. The brand sources its raw materials from reputable suppliers worldwide.
  • Production stage: After the design stage, the production process commences. Stuhrling uses state-of-the-art machines and technology to manufacture watch components.

The company employs the latest technology in every stage of the process, from cutting-edge CAD software to micro-electromechanical systems (MEMS) for regulating mechanisms. Stuhrling’s commitment to the use of technology in its manufacturing process ensures the production of accurate, reliable, and durable watches.

Once the components are ready, skilled artisans with years of experience and expertise assemble the watches by hand. Stuhrling’s artisans perform meticulous inspections and tests to ensure that every watch is built to perfection. The brand is committed to producing watches that meet high-quality standards and industry regulations.

Below is a breakdown of Stuhrling’s manufacturing process:

DesignIn-house design team creates unique and stylish watch designs
Raw materials selectionStuhrling sources raw materials from reputable suppliers worldwide
ProductionState-of-the-art machines and technology manufacture watch components
AssemblySkilled artisans assemble watches by hand
Inspection and TestingEvery watch undergoes meticulous inspections and tests for quality and industry regulations

In conclusion, Stuhrling’s manufacturing process is a combination of cutting-edge technology and skilled craftsmanship. The brand’s commitment to producing high-quality watches at affordable prices has made it a favorite among watch enthusiasts worldwide. If you’re looking for a reliable and stylish watch, you can trust Stuhrling to deliver.

Stuhrling’s Watch Collections

Stuhrling has a wide range of watch collections that cater to different types of watch enthusiasts. From classic designs to modern timepieces, Stuhrling has it all. In this article, we will discuss some of Stuhrling’s most popular watch collections.

  • The Original – This collection is inspired by the first watches made by Stuhrling in the 1800s. The watches in this collection have a vintage look and feel but are equipped with modern features.
  • Legacy – The Legacy collection features timeless designs that exude elegance and sophistication. The watches in this collection have a classic look, making them perfect for formal occasions.
  • Specialty – The Specialty collection features watches that are designed for specific activities. For example, the Dive watch is water-resistant and has a unidirectional rotating bezel, making it perfect for underwater exploration.

One of Stuhrling’s most unique collections is the Tourbillon collection. A tourbillon is a complex mechanism that helps reduce the effects of gravity on a watch, resulting in more accurate timekeeping. Stuhrling’s Tourbillon watches are stunning, with intricate designs and a sophisticated mechanism that makes them a true luxury item.

Stuhrling’s watches are not just stylish; they are also built to last. The company uses high-quality materials such as stainless steel, leather, and sapphire crystal to ensure that their watches are durable and long-lasting.

If you are looking for a watch that combines style and functionality, Stuhrling is definitely a brand to consider. With their wide range of collections, there is a Stuhrling watch for everyone.

Whether you are a fan of classic designs, modern timepieces, or specialized watches, Stuhrling has got you covered. Their commitment to quality and craftsmanship is evident in every watch they produce, making them a top choice for watch enthusiasts all over the world.

So, is Stuhrling a good watch brand? Absolutely. With their attention to detail, wide range of collections, and commitment to quality, Stuhrling is a brand that is sure to impress even the most discerning watch enthusiast.

Quality of Stuhrling Watch Movements

When it comes to evaluating a watch brand, one of the most important factors to consider is the quality, performance, and reliability of their watch movements. In the case of Stuhrling watches, the brand has been known to produce both mechanical and quartz movements. Here are some insights into the quality of Stuhrling watch movements:

  • Range of Movement Types: Stuhrling offers a wide range of watch movements to meet different user needs. From the reliable quartz movements to the more premium automatic and manual winding mechanical movements, the brand ensures that every buyer can find the right watch movement that suits their preferences.
  • Mechanical Movements Quality: Stuhrling mechanical movements are known for their high-quality build and precision. The brand sources its movements from reputable manufacturers like Seagull, which guarantees consistent and reliable performance. The movements are also hand-assembled and adjusted by skilled watchmakers, ensuring a fine-tuned and accurate watch.
  • Quartz Movement Quality: Stuhrling quartz movements, which are used in many of their watches, are reliable and accurate. The brand uses high-quality quartz crystals to ensure stable and consistent movement. Additionally, the quartz movements are designed with several useful features such as date and time functions.

Stuhrling watches also come with a warranty, which provides assurance to buyers that they are investing in quality watches. The warranty covers any mechanical defects or issues that may arise in the watch movements and provides free repairs if necessary. Overall, the quality of Stuhrling’s watch movements is commendable and a testament to the brand’s reputation as a quality watchmaker.

For more information on the quality of Stuhrling watch movements, refer to the table below which compares the key features of Stuhrling’s automatic movements:

CaliberStuhrling ST-90009
Frequency28,800 vibrations per hour (4Hz)
Power ReserveApproximately 48 hours
Accuracy+/- 20 seconds per day

Overall, Stuhrling’s watch movements are a key factor that sets the brand apart from its competitors. The combination of reliable quartz and high-quality mechanical movements makes Stuhrling watches a reliable investment for watch enthusiasts.

Stuhrling’s Use of Materials in Watchmaking

One of the defining characteristics of a Stuhrling watch is the quality of its materials. Below are some of the materials that Stuhrling uses in its watches, and why they matter:

  • Stainless Steel: Perhaps the most common material used in watchmaking, stainless steel is prized for its durability and resistance to corrosion.
  • Titanium: Another highly durable metal, titanium is also light and comfortable to wear. It’s also hypoallergenic, making it a great choice for people with sensitive skin.
  • Sapphire Crystal: Sapphire is incredibly scratch-resistant, which is why Stuhrling uses it for the watch face. This makes for a clear and easy-to-read display that doesn’t get marred by everyday wear and tear.

Stuhrling also uses some less common materials in some of its watches, including:

  • Ceramic: A popular material in modern watchmaking, ceramic is highly scratch-resistant and can be polished to a high shine. It’s also hypoallergenic, making it a good choice for people with sensitive skin.
  • PVD Coatings: Stuhrling uses PVD (Physical Vapor Deposition) coatings to make its watches more durable and scratch-resistant. This process involves applying a thin layer of material to the watch’s surface, which can be made from a variety of materials including gold, titanium, and ceramic.
  • Mother-of-Pearl: Used as a decorative element on some of its watches, mother-of-pearl is the iridescent inner lining of certain shells. It’s often used on watch faces and dials to create an eye-catching effect.

The Value of High-Quality Materials

Stuhrling’s use of such high-quality materials is a reflection of its commitment to producing watches that can stand the test of time. By using metals like stainless steel and titanium, along with scratch-resistant materials like sapphire crystal and ceramic, Stuhrling is able to create watches that are sturdy and reliable. This is important for anyone who wants a timepiece that will last for years to come.


Stuhrling’s use of materials is testament to the brand’s commitment to producing high-quality watches. From the commonly-used stainless steel and sapphire crystal to the more unusual ceramic and mother-of-pearl, every material serves a purpose in making sure that Stuhrling watches are both reliable and beautiful. By choosing a Stuhrling watch, you can be confident that you’re getting a timepiece made with the finest materials and quality craftsmanship.

Stuhrling’s Watch Design and Aesthetics

One of the key factors that sets Stuhrling apart as a watch brand is their attention to design and aesthetics. From the intricate details on the watch face to the materials used for the strap, Stuhrling watches are designed to be both stylish and functional.

  • Distinctive Watch Face: Stuhrling watches feature unique and intricate watch faces that are eye-catching and unforgettable. From skeleton dials to vintage-inspired designs, each watch face has its own distinctive flair.
  • High-Quality Materials: Stuhrling watches are made from only the finest materials, including stainless steel, leather, and sapphire crystal. This attention to material quality ensures that Stuhrling watches are not only visually appealing but also durable and long-lasting.
  • Attention to Detail: Stuhrling watches are known for their attention to detail, both in terms of design and functionality. From the placement of each individual marker on the watch face to the precision of the watch movement, every detail is carefully considered and executed.

Stuhrling’s commitment to design and aesthetics is evident not only in their watches but also in the unique packaging that accompanies each watch. Each Stuhrling watch is presented in a luxurious, padded box that reflects the watch’s design and style, making it a true collector’s item.

Whether you’re looking for a watch to wear every day or a show-stopping timepiece for special occasions, Stuhrling watches offer a combination of design, functionality, and quality that is unparalleled in the industry.

Aspect of DesignExplanation
Watch FaceDistinctive and intricate watch faces that are visually appealing and unique.
MaterialsHigh-quality materials such as stainless steel, leather, and sapphire crystal that ensure durability and longevity.
Attention to DetailEvery detail is carefully considered and executed, from the placement of watch markers to the precision of the watch movement.
PackagingA luxurious and stylish packaging that reflects the watch’s design and style.

In conclusion, Stuhrling’s watch design and aesthetics are unmatched in the industry. From the intricate watch faces to the high-quality materials and attention to detail, Stuhrling watches are a true collector’s item that combine both style and functionality.

Stuhrling’s Price Range

Stuhrling watches come in various price ranges suitable for everyone’s budget. Here are the different Stuhrling price ranges:

  • Below $100: Stuhrling watches in this price range are designed for people who want a quality watch on a budget. These watches usually come with a leather strap and have basic features such as date display and water resistance.
  • $100 – $500: This price range offers a wide variety of Stuhrling watches, from casual watches to dress watches. They have better quality straps, including stainless steel straps and more advanced features, such as automatic movement and chronographs.
  • $500 – $1000: Watches in the $500 to $1000 range are generally for people who are serious about watches. These watches have more advanced features, such as sapphire crystals and high-quality automatic movements.
  • Above $1000: Stuhrling’s watches in this category are luxury watches. They are designed with the finest materials and mechanisms. These watches have features such as tourbillons and moon phases, and they’re made from materials such as gold and platinum.

If you’re on a budget but still want a quality watch, Stuhrling offers watches in several price ranges, so you can find one that fits your needs.

Price RangeFeatures
Below $100Basic features, leather strap
$100 – $500Better quality straps, advanced features including automatic movement and chronographs
$500 – $1000Advanced features such as sapphire crystals and high-quality automatic movements
Above $1000Features such as tourbillons and moon phases, made from materials such as gold and platinum

When it comes to price versus quality, Stuhrling offers several outstanding watches at reasonable prices, making them a brand worth considering for watch enthusiasts, as well as those who are just starting their watch collections.

Comparison of Stuhrling to Other Watch Brands

The world of watchmaking is vast and varied, and there are dozens of brands vying for your attention. When it comes to affordable luxury watches, Stuhrling is a name that often comes up in conversation. But how does Stuhrling compare to other watch brands in terms of quality, style, and overall value? Let’s take a closer look.

  • Price: To begin with, one of Stuhrling’s biggest selling points is its affordability. While other luxury brands can easily cost thousands of dollars, Stuhrling watches are generally priced between $100 and $500. Of course, price is not the only factor that determines a watch’s value, but it’s certainly a consideration for most buyers.
  • Design: Stuhrling watches are known for their eye-catching designs, which often feature intricate details and bold color schemes. While some may consider these design choices to be overly flashy, others appreciate them for their unique style. In comparison to other watch brands, Stuhrling’s designs are often more elaborate and attention-grabbing.
  • Quality: When it comes to quality, Stuhrling watches are generally considered to be solidly built. However, some critics argue that the brand’s lower price point means that certain materials and manufacturing processes may not be as high-quality as those used by more expensive brands. Nonetheless, Stuhrling watches are often a good value for their price.

So how do some specific watches from other brands compare to Stuhrling watches? Let’s take a look:

  • Seiko: Seiko is a Japanese brand that also offers affordable luxury watches. In comparison to Stuhrling, Seiko watches generally have a more minimalist design. Seiko watches are also known for their high-quality movement and craftsmanship.
  • Bulova: Bulova is an American watch brand that offers both affordable and high-end watches. Unlike Stuhrling, Bulova is generally considered to be a more classic and understated brand, with a focus on traditional design and reliable functionality.
  • Invicta: Invicta is another affordable luxury watch brand that is often compared to Stuhrling. In comparison, Invicta watches tend to have a more sporty and rugged design. They are also known for their overall durability and water-resistance, making them a popular choice for outdoor activities.

Overall, Stuhrling watches offer a unique combination of affordability and eye-catching design that make them a popular choice for many watch enthusiasts. While they may not offer the same level of quality and craftsmanship as some higher-end brands, they are often a good value for their price.

Price Range$100-$500$100-$1000$200-$2000$50-$1000
Design StyleIntricate and Eye-CatchingMinimalistClassic and UnderstatedSporty and Rugged
Quality LevelSolidly BuiltHigh-Quality Movement and CraftsmanshipReliable FunctionalityDurable and Water-Resistant

Ultimately, it’s up to each individual buyer to decide what they value most in a watch brand. Whether you’re looking for an affordable watch that makes a statement or a high-end timepiece with top-of-the-line craftsmanship, there are countless brands and models to choose from.

Consumer Reviews and Satisfaction with Stuhrling Watches

When it comes to purchasing a watch, reading reviews from other consumers can be extremely helpful. Stuhrling watches have a loyal following, and many customers have left positive reviews sharing their experiences with the brand. Here are some of the highlights:

  • Stylish designs: Many customers love the unique and eye-catching designs of Stuhrling watches. From skeleton dials to bold color choices, these watches are often praised for their fashion-forward looks.
  • Affordable prices: Compared to other luxury watch brands, Stuhrling watches are often considered a great value for their price point. Customers appreciate that they can get a high-quality watch without breaking the bank.
  • Durable construction: Numerous reviewers mention their Stuhrling watch lasting years without any issues. The materials used in manufacturing the watches, such as sapphire crystals, are praised for their durability and scratch resistance.

However, it’s important to note that not all reviews of Stuhrling watches are positive. Some customers have reported issues with the accuracy of the timekeeping or with the functionality of certain features.

If you’re considering purchasing a Stuhrling watch, it’s important to do your research and read reviews from a variety of sources. Take note of any recurring issues mentioned by multiple customers and consider if those are deal-breakers for you.

Satisfaction with Stuhrling Watches

Overall, Stuhrling watches have a solid reputation for providing an excellent customer experience. The brand offers a 2-year warranty on all of their watches, which gives customers peace of mind when making a purchase. Plus, Stuhrling has a customer service team that is known for being responsive and helpful.

In addition to warranty coverage and customer service, Stuhrling watches are often praised for their attention to detail in design and construction. From intricate watch faces to precise movements, many customers are impressed with the craftsmanship that goes into each timepiece.

Stylish designsPotential accuracy issues
Great valueSome customers report issues with features
Durable construction

Ultimately, whether or not a Stuhrling watch is a good investment for you will depend on your personal preferences and priorities. However, based on customer reviews and the brand’s reputation, Stuhrling appears to be a reliable option for those looking for a stylish and affordable timepiece.

Is Stuhrling a Good Watch Brand? FAQs

Q: Is Stuhrling a reputable brand?
A: Yes, Stuhrling is a reputable watch brand that offers quality timepieces at an affordable price point.

Q: What type of movements do Stuhrling watches have?
A: Stuhrling watches feature quartz and automatic movements, with many of their automatic watches utilizing Swiss-made movements.

Q: Are Stuhrling watches durable?
A: Yes, Stuhrling watches are designed to be durable and long-lasting, with many models featuring scratch-resistant crystals and water resistance up to 200 meters.

Q: How does Stuhrling compare to other watch brands in terms of price?
A: Stuhrling offers affordable timepieces compared to other watch brands, making it a great option for those looking for quality watches without breaking the bank.

Q: Does Stuhrling offer any warranty on their watches?
A: Yes, Stuhrling offers a two-year warranty on all their watches, ensuring that customers are satisfied with their purchase.

Q: Are Stuhrling watches stylish?
A: Yes, Stuhrling offers a wide range of stylish watch designs, from classic and traditional to modern and trendy.

Q: Can I purchase Stuhrling watches online?
A: Yes, Stuhrling watches can be purchased online through their official website or through various authorized retailers.

The Verdict

In conclusion, Stuhrling is a reputable watch brand that offers quality timepieces at an affordable price point. With a variety of styles and designs to choose from, Stuhrling watches are durable and long-lasting, perfect for everyday wear or special occasions. Plus, with a two-year warranty and the ability to purchase online, Stuhrling makes it easy to own a quality watch. Thanks for reading and be sure to visit again later for more informative articles!