Is Southwire A Good Brand? Complete Review and Buyer’s Guide

Attention, folks! Are you in dire need of electrical wire and cable products that guarantee quality, safety, and efficiency? Well, look no further! Southwire has got you covered. If you’re unfamiliar with the brand, let me tell you why it has garnered an exceptional reputation in the industry. Is Southwire a good brand, you ask? Absolutely! It’s a brand that has been around for over 70 years, and it continues to provide reliable and innovative solutions to its customers.

Now, let’s get into the nitty-gritty of why Southwire is a good brand. First and foremost, the brand prides itself on creating products that are safe for individuals and structures. This means that their wires and cables come equipped with advanced features that protect against electrical hazards, ensuring that you and your loved ones stay safe and secure. Furthermore, Southwire products are built to perform optimally in industrial environments, and they can handle the pressure of high volume usage without any wear or tear.

In addition to the safety and efficiency aspects, Southwire also focuses on manufacturing sustainable and eco-friendly products that have minimal impact on the environment. They use innovative technology and manufacturing processes that reduce waste and promote sustainability. So, if you’re someone who values quality, safety, efficiency, and sustainability, then you can trust that Southwire is a good brand that won’t disappoint.

Southwire Company History

Southwire Company was founded by Roy Richards Sr. in 1937 in Carrollton, Georgia. What started as a small operation, Southwire has become one of the leading manufacturers of wire and cable in North America, with operations in multiple countries.

One of the notable milestones in Southwire’s history was in the 1950s when the company began using aluminum instead of copper in its wire products which significantly decreased the cost of production. This innovation allowed Southwire to offer its products at a lower price point compared to its competitors, and the company quickly gained a reputation for affordability without sacrificing quality.

Throughout the years, Southwire has continued to expand its operations and attain several awards such as being named one of America’s Best Employers by Forbes Magazine and receiving recognition from the National Safety Council for its commitment to safety. The company’s reputation for innovation and quality have made it a trusted brand in the wire and cable industry, and it has continued to grow its product offerings to include HVAC products and tools.

Southwire products overview

Southwire is a leading manufacturer of wire and cable used in the distribution and transmission of electricity. They are known for their diverse product range, which includes automotive wire, low voltage cable, medium voltage cable, building wire, and industrial wire. Their products are widely available through their distribution network across the United States and beyond, making them a go-to choice for professionals in the electrical industry.

Why Southwire is a good brand

  • Quality: Southwire has built a reputation for producing high-quality wire and cable products that meet industry standards. Their products are tested and certified to ensure performance and safety, making them a reliable choice for professionals.
  • Innovation: Southwire prides itself on being at the forefront of new technologies and manufacturing processes. Their products reflect this commitment to innovation, featuring advanced features and technologies that make them more efficient, reliable, and safe.
  • Customer service: Southwire values its customers and is dedicated to providing exceptional customer service. They offer technical support, training, and education resources to their customers, ensuring they have the tools and knowledge they need to succeed.

Southwire Product Highlights

Southwire offers an extensive range of products, but some of their most notable include:

  • 1000V Type MV-105 EPR/CSPE Power Cable: This medium voltage cable is designed for use in harsh environments and is suitable for use in wet and dry locations. It is ideal for use in industrial applications, power generation plants, and utility substations.
  • Simpull THHN Copper Wire: This building wire is designed for easy installation and features a slick, nylon-coated surface that makes it easier to pull through conduit. It is available in a range of sizes and is suitable for use in residential, commercial, and industrial applications.
  • Maxis® XD1 Xtreme Duty Cable Puller: This cable puller is designed for heavy-duty, high-volume cable pulling applications and features a range of advanced features to make cable pulling easier, safer, and more efficient. It is ideal for use in industrial applications and utility substations.

Southwire Sustainability Initiatives

Southwire is committed to sustainability, both in their manufacturing process and in the products they produce. They have launched several initiatives aimed at reducing their environmental impact, including:

Zero Waste to LandfillSouthwire has implemented a Zero Waste to Landfill program at several of its manufacturing facilities. The program includes recycling, energy recovery, and waste reduction initiatives to divert waste from landfills.
Life Cycle AssessmentSouthwire uses Life Cycle Assessment (LCA) to evaluate the environmental impact of its products from cradle to grave. This enables the company to identify areas for improvement and make more sustainable product decisions.
Electric Vehicle ChargingSouthwire has installed electric vehicle charging stations at several of its facilities, making it easier for employees and customers to charge their EVs and reducing greenhouse gas emissions from transportation.

Overall, Southwire is a leading brand in the wire and cable industry, known for their quality products, innovation, and commitment to sustainability. Their diverse product range and exceptional customer service make them a top choice for professionals in the electrical industry.

Southwire Certifications and Awards

When it comes to choosing a brand for electrical wiring and cable products, you want to make sure you’re selecting from a reputable company that has the certifications and awards to back up their quality and safety claims. Southwire is one such brand that stands out from the rest due to their numerous certifications and awards earned over the years.

The following are some of the most notable certifications and awards that Southwire has earned:

  • ISO 9001:2015 certification: This certification is an internationally recognized quality standard that demonstrates Southwire’s commitment to providing high-quality products and services. It applies to all aspects of their business, from design and production to customer service and distribution.
  • UL listed and CSA certified: Southwire’s electrical wiring and cable products are both UL listed and CSA certified, which means they have been rigorously tested by independent third-party organizations and meet or exceed established safety standards for the industry.
  • NECA Premier Supplier: The National Electrical Contractors Association (NECA) has recognized Southwire as a Premier Supplier, which means they have been vetted and approved by members of the organization for their high-quality products and services, as well as their commitment to safety and professional standards.

In addition to these certifications, Southwire has received numerous awards and recognition for their innovative products and sustainability efforts, including:

  • 2019 ENERGY STAR Partner of the Year: Southwire was recognized by the U.S. Environmental Protection Agency for their commitment to energy efficiency and sustainability, specifically in the manufacturing of wire and cable products.
  • 2018 Innovation Award: Southwire was awarded the Innovation Award by the South Carolina Chamber of Commerce for their SIMpull® Flange product, which reduces the waste and safety risks associated with packaging wire and cable products.
  • 2017 Manufacturer of the Year: Southwire was named Manufacturer of the Year by the Wire & Cable Manufacturers’ Alliance for their commitment to excellence in manufacturing practices and innovative product development.


Southwire’s certifications and awards demonstrate their dedication to producing high-quality and safe products, as well as their commitment to innovation and sustainability. By choosing a brand with these credentials, you can have peace of mind knowing that you’re using electrical wiring and cable products that meet or exceed industry standards.

ISO 9001:2015 certification2019 ENERGY STAR Partner of the Year
UL listed and CSA certified2018 Innovation Award
NECA Premier Supplier2017 Manufacturer of the Year


Southwire Safety Practices and Standards

As a leading electrical wire and cable company in North America, Southwire is dedicated to ensuring safety in every aspect of their business. Their commitment to safety extends beyond their employees to the communities they serve and the environment they operate in.

  • Southwire has a comprehensive safety program that includes regular safety training for employees, hazard assessments, and incident reporting and investigation.
  • They have a safety leadership team that guides the company’s safety efforts and ensures that they are meeting industry standards.
  • Their facilities are subject to regular inspections and audits to ensure compliance with safety regulations.

Southwire has also developed their own safety standards, known as Zero Harm. This program is focused on eliminating workplace injuries and promoting a culture of safety throughout the organization.

To achieve their Zero Harm goals, Southwire has implemented a variety of measures:

  • They have established a safety committee at each of their facilities to identify and manage potential hazards.
  • They use a behavior-based safety program that encourages employees to report unsafe conditions and behaviors.
  • They have implemented a safety observation program to identify potential hazards and take corrective action before incidents occur.

In addition to their safety practices, Southwire is committed to sustainability and reducing their environmental impact. They have established an environmental management system to monitor and reduce greenhouse gas emissions, water consumption, and waste generation.

Southwire’s Safety Certifications and AwardsOrganization
VPP Star CertificationOccupational Safety and Health Administration (OSHA)
Safety and Health Achievement Recognition Program (SHARP)OSHA
Voluntary Protection Program (VPP) Legacy of StarsOSHA
Peurifoy Construction Industry Safety AwardNational Safety Council

Southwire’s commitment to safety and sustainability is evident in their practices and certifications. They strive to create a safe and healthy workplace for their employees and to be responsible members of the communities they serve. This dedication to safety and sustainability makes Southwire a reliable and trustworthy brand for electrical wire and cable needs.

Customer reviews of Southwire products

Reviews from actual customers are a great way to determine if a brand is worth investing in. Southwire is no exception. Here are some insights from customers who have used Southwire products:

  • “I used Southwire’s electrical wire for my home renovation and was impressed with how durable it was. The wire was easy to work with and I had no issues with it. Also, their customer service team was very helpful when I had some questions about installation.” – Melissa R.
  • “I own a construction business and have been using Southwire’s tools for years. They are well-made and hold up to heavy usage. I also appreciate that they come with a lifetime warranty. I highly recommend this brand.” – John T.
  • “Southwire’s surge protectors are top-notch. I’ve had several power outages in my area recently and my electronics have been safe thanks to this product. The LED lights on the device also make it easy to monitor if it’s working properly.” – Rachel S.

The quality of Southwire products

Southwire has been in business since 1950 and has grown to become a leading manufacturer of wire and cable. They are known for producing high-quality products that are reliable and long-lasting. The company also puts an emphasis on safety and sustainability, which is evident in their manufacturing process and materials. If you’re looking for a brand with a reputation for quality, Southwire is a great choice.

The variety of Southwire products

Another benefit of Southwire is their wide range of products. They offer everything from wire and cable to hand tools and surge protectors. This makes it easy to find everything you need for a project in one place and ensures that the products will work well together.

Southwire’s warranty and customer service

It’s always reassuring to know that a company backs up their products with a warranty. Southwire offers a lifetime warranty on their hand tools and surge protectors, as well as a limited warranty on their wire and cable. Additionally, the company has a helpful customer service team that can assist with any questions or issues that may arise.

Hand toolsLifetime warranty
Surge protectorsLifetime warranty
Wire and cableLimited warranty

Overall, Southwire is a reliable brand that offers high-quality products, a wide variety of options, and excellent customer service. Based on customer reviews, it’s clear that the company has earned a reputation for being a solid choice for electrical needs.

Southwire Sustainability Efforts

As consumers become increasingly concerned about the impact of their purchases on the environment, more and more brands are ramping up their sustainability efforts. Southwire is no exception, and the company has made significant investments in sustainability initiatives in recent years.

  • Reducing waste: Southwire is committed to reducing the amount of waste generated by its manufacturing operations. The company has implemented a number of waste reduction strategies, including recycling programs and waste-to-energy initiatives.
  • Increasing energy efficiency: In addition to reducing waste, Southwire is also working to increase the energy efficiency of its operations. The company has invested in energy-efficient equipment and has implemented energy-saving measures such as LED lighting and automated controls.
  • Using sustainable materials: Southwire recognizes the importance of using sustainable materials in its products. The company has developed a line of eco-friendly wire and cable products that are made from sustainable materials and are designed to reduce environmental impact.

Southwire also strives to be a responsible corporate citizen in the communities where it operates. The company supports a number of environmental and community initiatives through its charitable foundation.

Below is a table outlining some of Southwire’s sustainability achievements over the past year:

Waste reductionReduced waste to landfill by 25%
Energy efficiencyReduced energy consumption by 10%
Sustainable materialsLaunched a new line of eco-friendly wire and cable products

Overall, Southwire’s sustainability efforts demonstrate the company’s commitment to reducing its environmental impact. By investing in waste reduction, energy efficiency, and sustainable materials, Southwire is working to create a more sustainable future for all.

Southwire Innovation and Technology

As a leader in the electrical industry, Southwire has consistently shown a commitment to innovation and technology. This dedication can be seen in multiple aspects of their operations, from their research and development to their production processes. Here are some specific examples:

  • Southwire has invested heavily in developing new technologies that improve their products and services. For example, they have created a patented wire bend technology that allows their products to be more easily installed in tight spaces. This innovation has revolutionized the industry, making it easier and faster for electricians to complete their work.
  • In addition to product innovation, Southwire is also committed to using technology in their manufacturing processes. They have implemented advanced automation and digital systems to improve efficiency and quality in their plants. This has resulted in higher production rates, lower costs, and better quality control.
  • Southwire also recognizes the importance of sustainability and has leveraged technology to reduce their environmental impact. For example, they have implemented a closed-loop water system in their manufacturing process, which eliminates the need for a constant water supply. This technology has reduced their water usage by over 7 million gallons per year.

Southwire’s Award-Winning Innovations

In recognition of their commitment to innovation, Southwire has received numerous awards over the years. Some of their most notable recognitions include:

  • 2019 IoT Breakthrough Award for their Intelligent Cable System, which monitors cable health and usage to improve safety and performance
  • 2018 NECA Showstopper Award for their LED String Lights, which feature advanced technology to reduce energy consumption and improve brightness
  • 2017 Innovation Award from the Aluminum Extruders Council for their SIMpull AL Head Pulling Grips, which simplify the installation process for aluminum conductors

Southwire’s Research and Development

Southwire’s dedication to innovation can also be seen in their research and development efforts. They have invested in state-of-the-art R&D facilities and a team of dedicated engineers and scientists who work to develop new technologies and improve existing products.

One of their most ambitious R&D projects is the creation of the Grid of the Future. This project aims to create a smarter, more efficient electrical grid that can better handle the increasing demand for energy. Southwire is working with industry partners and government agencies to develop technologies such as advanced sensors, data analytics, and energy storage systems to make this vision a reality.

Southwire’s Future in Innovation and Technology

Southwire’s commitment to innovation and technology shows no signs of slowing down. They continue to invest in R&D and new technologies to improve their products, processes, and overall impact on the industry and the environment. As they look to the future, Southwire is focused on continuing to be a leader in innovation and technology in the electrical industry.

YearInvestment in R&DNew Products Introduced
2020$37 million42
2019$25 million34
2018$22 million29

Southwire’s investment in R&D and new product development has continued to grow in recent years, demonstrating their commitment to staying at the forefront of innovation in the industry.

Southwire partnerships and collaborations

Southwire has been known for its strategic partnerships and collaborations that helped the brand to grow and expand. Here are some of the notable partnerships and collaborations that Southwire has established:

  • The Home Depot: Southwire has been partnering with The Home Depot to provide customers with a variety of electrical products, including wire, cables, and cords, among others. The partnership has helped Southwire to expand its customer base and reach a wider audience.
  • Anixter: Southwire also collaborates with Anixter, a leading distributor of network and security solutions. This collaboration has helped Southwire to supply its products to various industries, including data centers, healthcare, and transportation, among others.
  • Electric Cities of Georgia: Southwire has also partnered with Electric Cities of Georgia to provide utilities with innovative solutions that help to improve system reliability and efficiency. The partnership has also helped to train and educate utility professionals on the latest technologies in the industry.

In addition to these partnerships, Southwire also collaborates with various organizations to promote sustainability, innovation, and diversity. For instance:

  • The Sustainability Consortium: Southwire is a member of The Sustainability Consortium, a global organization that promotes sustainable practices across industries. Southwire collaborates with other members to identify and reduce the environmental footprint of their products and operations.
  • The Copper Development Association: Southwire is also a member of The Copper Development Association, which promotes the use of copper in various applications. Southwire collaborates with other members to develop new applications and technologies that utilize copper.
  • Women in Manufacturing: Southwire also collaborates with Women in Manufacturing, a national organization that supports women working in the manufacturing industry. The collaboration helps to promote diversity and inclusion in the industry and provides women with mentorship and networking opportunities.

Overall, Southwire’s partnerships and collaborations have helped to establish the brand as a leader in the electrical industry. The collaborations have helped the brand to expand its reach, develop innovative solutions, and promote sustainability and diversity.

Southwire Industry Recognition

When looking for a reliable brand for your electrical needs, Southwire is a name that comes up time and time again. The brand has been in business for over seven decades and has earned a reputation for providing high-quality products that meet and exceed industry standards.

  • Southwire has been recognized by several industry organizations for its commitment to excellence. The National Electrical Manufacturers Association (NEMA) has awarded the company with several awards for product innovation and safety.
  • In 2018, the National Safety Council recognized Southwire for its dedication to safety in the workplace. The company was awarded the National Safety Council Green Cross for Safety Medal, which is given to companies that demonstrate outstanding dedication to workplace safety.
  • Southwire has also been honored by the Georgia Manufacturing Extension Partnership for excellence in manufacturing. The organization awarded the company with the Georgia Manufacturer of the Year Award in the large manufacturer category.

These recognitions showcase Southwire’s commitment to producing high-quality products and ensuring the safety of its employees and customers. The brand has become a staple in the electrical industry, and its products continue to be trusted by professionals and DIY enthusiasts alike.

Here is a table outlining some of Southwire’s industry recognitions:

National Electrical Manufacturers Association (NEMA)Product Innovation Award2017
National Electrical Manufacturers Association (NEMA)Industry Leadership Award2018
National Safety CouncilGreen Cross for Safety Medal2018
Georgia Manufacturing Extension PartnershipGeorgia Manufacturer of the Year Award (Large Manufacturer)2019

Southwire’s industry recognitions serve as a testament to its commitment to producing quality products and ensuring the safety of its customers and employees. If you’re in the market for electrical products, Southwire is a brand that you can trust.

Southwire social responsibility initiatives

Southwire prides itself on being a socially responsible company, and they have taken many initiatives to make a positive impact on the world. Here are some highlights:

  • Ethics and compliance: Southwire adheres to strict ethical standards, ensuring that all employees and vendors follow ethical guidelines and reporting any violations.
  • Environmental stewardship: Southwire takes environmental responsibility seriously, employing sustainable practices and using environmentally-friendly materials. They also focus on reducing waste and minimizing their carbon footprint.
  • Community involvement: Southwire is committed to making a difference in the communities where they operate. They support education, health initiatives, and other charitable causes through financial donations, volunteer work, and more.

In addition, Southwire has established specific programs and partnerships to further its social responsibility objectives. For example:

The Southwire Project GIFT®: This program supports communities by providing financial assistance, resources, and volunteers to local nonprofits. In 2020 alone, the Project GIFT program donated over $3.5 million and 11,000 volunteer hours to support communities across the United States.

The Southwire Sustainable Infrastructure Initiative: This initiative focuses on promoting the use of sustainable infrastructure materials and technologies to reduce the environmental impact of construction projects. Southwire partners with industry experts, government agencies, and other organizations to advance this goal.

The Southwire Project GIFT®Provides financial assistance, resources, and volunteers to support communities through local nonprofits.
The Southwire Sustainable Infrastructure InitiativePromotes the use of sustainable infrastructure materials and technologies to reduce the environmental impact of construction projects.

Overall, Southwire is a brand that takes its social responsibility seriously and actively works to make a positive impact on society and the environment.

Is Southwire a Good Brand? FAQs

1. What is Southwire?

Southwire is a company that produces and supplies a wide range of electrical products and solutions.

2. Is Southwire a reputable brand?

Yes, Southwire is a highly reputable brand in the electrical industry, known for its commitment to quality and innovation.

3. What types of products does Southwire offer?

Southwire offers a variety of electrical products, including wire, cable, cords, automation solutions, and more.

4. How does Southwire ensure the quality of its products?

Southwire has a rigorous quality control process that involves ongoing testing and evaluation of all its products, as well as compliance with industry standards.

5. Is Southwire environmentally friendly?

Yes, Southwire is committed to sustainability and has implemented several environmentally friendly practices, including reducing waste and energy consumption.

6. Does Southwire offer a warranty on its products?

Yes, Southwire offers a warranty on many of its products to ensure customer satisfaction and peace of mind.

7. Where can I purchase Southwire products?

Southwire products are available through a variety of authorized distributors and retailers, as well as the company’s online store.

Closing Thoughts: Thanks for Reading!

We hope this article provided helpful information about Southwire as a brand. With its reputation for quality, innovation, and sustainability, it’s no wonder why Southwire is a top choice for various electrical products. If you’re in the market for electrical solutions, be sure to consider Southwire. Thanks for reading and don’t forget to come back for more helpful articles in the future!