Is Soma a Good Brand? A Comprehensive Review

If you are looking for comfortable and fashionable loungewear, you might have come across the name Soma. But is Soma a good brand? Let me tell you, from my personal experience, that Soma is not only a good brand but a great one. With its exceptional quality, comfort, and style, Soma has become my go-to brand for everything loungewear related.

What sets Soma apart from other loungewear brands is its dedication to designing clothes that are both comfortable and stylish. From their soft and cozy robes to their cute and trendy pajama sets, Soma has something for everyone. The brand also offers a wide range of sizes, so you can find the perfect fit for your body type. Whether you are looking for a relaxed and laid-back look or a more fashionable one, Soma has got you covered.

Another great thing about Soma is its commitment to sustainability. The brand uses eco-friendly materials and practices to minimize its impact on the environment. This is a big plus for me as I am always looking for ways to reduce my carbon footprint. So, if you are someone who values comfort, style, and sustainability, Soma is definitely a brand worth checking out!

History of Soma brand

Soma is a women’s lingerie brand that was founded by Mike Fitzpatrick and his then-wife, Laurette, in 2004. The idea behind Soma was to create a brand that caters specifically to women’s intimate wear needs. The couple felt that the market was lacking in terms of comfortable and stylish lingerie that was also affordable.

What started as a small business venture soon grew into a successful brand, with nearly 300 stores across the United States. Soma became known for its innovative designs, comfortable fabrics, and broad size range that caters to a vast array of body types. The brand prides itself on providing an inclusive shopping experience that makes women feel both confident and comfortable.

The success of Soma can be attributed to its dedication to quality, comfort, and sustainability. The brand uses eco-friendly fabrics, such as Tencel and recycled materials, in its products, and has a program that allows customers to recycle their bras at the store, reducing waste and environmental impact.

Soma’s Product Offerings

Soma is a brand that focuses on providing high-quality lingerie, sleepwear, and swimwear to women of all sizes. They have an extensive collection that includes bras, panties, pajamas, robes, and more. The brand is well-known for its commitment to comfort and style, and their product offerings reflect this philosophy.

Bra Collection

  • Soma’s Vanishing Back Bra
  • Soma’s Enbliss Bra
  • Soma’s Wireless Bra

Soma’s bra collection is one of their most popular offerings. They offer a range of styles and sizes to suit every woman’s needs. Some of the most popular bras in their collection include the Vanishing Back Bra, Enbliss Bra, and Wireless Bra. The Vanishing Back Bra is designed to provide a smooth back appearance with no visible bra lines, while the Enbliss Bra is made from soft, comfortable fabric that is perfect for everyday wear. The Wireless Bra is ideal for those who want a comfortable, yet supportive bra without the wires.

Panties and Sleepwear

Soma’s panties and sleepwear collection is designed with both comfort and style in mind. Their panties are available in a variety of styles, including briefs, hipsters, and thongs. They also offer pajamas and robes made from soft, luxurious fabrics that are perfect for lounging and sleeping. Their Cool Nights sleepwear collection is made from a breathable, moisture-wicking fabric that helps regulate body temperature and ensures a comfortable night’s sleep.

Swimwear Collection

Soma’s swimwear collection includes a range of styles, from one-piece swimsuits to tankinis and bikinis. They offer a variety of sizes and styles to suit every woman’s shape and style preferences. Their swimwear is made from high-quality materials, including UPF 50+ sun protection and chlorine-resistant fabric options. They also offer a range of swim cover-ups, including dresses, tunics, and sarongs, to complete the perfect beach or poolside look.

Swimwear TypeFeatures
One-Piece SwimsuitsFlattering designs, tummy control panels, and adjustable straps for comfort and support
TankinisRemovable padding, adjustable straps, and flattering designs for a customizable fit
BikinisHigh-quality materials, including UPF 50+ sun protection and chlorine-resistant fabric options, to ensure long-lasting wear

In conclusion, Soma offers a wide range of high-quality lingerie, sleepwear, and swimwear to women of all sizes. They are committed to providing comfortable and stylish options to help women feel confident and beautiful. Their product offerings include bras, panties, pajamas, robes, and swimwear, all designed with the customer in mind.

Soma’s Mission Statement

Soma is a women’s clothing and lingerie brand that aims to empower women to embrace their bodies and feel confident in their own skin. Their mission statement emphasizes the importance of comfort, style, and sustainability in the fashion industry.


  • Empowerment
  • Comfort
  • Sustainability

Empowering Women

At the heart of Soma’s mission statement is the desire to empower women to embrace their unique bodies. This means offering a range of sizes and styles that flatter a diverse range of figures. The brand offers bras, underwear, and clothing designed to provide support and comfort without sacrificing style.

Moreover, Soma has partnered with organizations that promote women’s health and well-being, such as the National Network to End Domestic Violence and Susan G. Komen for the Cure. By supporting these organizations, Soma is actively working to make a positive difference in the lives of women.

Comfort and Sustainability

Soma recognizes that fashion should not come at the cost of comfort or the environment. They use high-quality materials that are soft, breathable, and eco-friendly. Their clothing and lingerie are designed to last, resulting in a more sustainable wardrobe overall. Additionally, Soma aims to reduce waste and their carbon footprint by using minimal packaging and sustainable shipping practices.

In Conclusion

Soma’s mission statement reflects their commitment to empowering women through comfortable, sustainable, and stylish clothing and lingerie. Their values and partnerships demonstrate their dedication to making a positive impact on the world and promoting body positivity. If you are looking for a brand that puts women first, Soma is definitely worth checking out.

Offering diverse sizes and stylesUsing high-quality, breathable materialsReducing waste and carbon footprint
Partnering with women’s health organizationsDesigning bras and clothing for comfortUsing sustainable shipping practices

Overall, Soma is a brand that prioritizes the needs and well-being of women. Their mission statement reflects a commitment to empowering women while remaining mindful of the environment and social issues.

Customer Reviews of Soma Products

As a brand that prides itself on offering comfortable and trend-forward lingerie, Soma Intimates has a large following, but are their products worth the investment? Let’s take a closer look at customer reviews of Soma products.

  • Overall, Soma receives high marks for their bras, with many reviewers raving about the fit and comfort. Customers appreciate the attention to detail and the range of cup sizes offered.
  • Many also commend Soma’s loungewear and pajama sets for their soft, breathable fabrics and flattering silhouettes. These items often receive comments about how well they hold up after multiple washings.
  • Soma’s panties and underwear receive mixed reviews, with some customers noting that the quality doesn’t always match the price point. Others appreciate the comfortable fit and lace details.

It’s important to note that while Soma has a high overall rating, there are outliers. Some customers have had negative experiences with the brand, often citing issues with sizing and style. However, these tend to be the exception rather than the rule.

In summary, if you’re looking for comfortable and stylish lingerie, Soma is a great option to consider, with many loyal customers who swear by their products.

High qualityHigher price point
Wide range of sizes availableSome customers have had negative experiences with sizing and style
Comfortable fabricsMixed reviews of panties and underwear

Remember, everyone’s experience with a brand will be different, but overall, the customer reviews of Soma products are positive, making it a great option for those in the market for new lingerie or loungewear.

Soma’s Sustainability Practices

As consumers become more conscious of their impact on the environment, businesses have been forced to step up their sustainability efforts. Soma is a brand that has taken a proactive approach by implementing the following practices:

  • Use of sustainable materials: Soma’s water filters are made using 65% renewable, plant-based materials like coconut shells. They also use sustainable materials in their other products like glass and bamboo.
  • Carbon neutral shipping: Soma has partnered with Carbon Fund to offset its carbon emissions from shipping.
  • Recyclable packaging: Soma uses recyclable and compostable materials in their packaging to reduce waste.

These practices not only benefit the environment, but they also help to build a loyal customer base who values sustainability. Soma’s commitment to sustainability is evident in their mission statement which reads, “We believe that everyone should have access to clean drinking water, and that it should be easy to obtain in a responsible and sustainable manner.”

Soma has also been recognized for its sustainability efforts by various organizations. In 2020, they were awarded the Good Housekeeping Sustainability Award for their commitment to reducing plastic waste and finding eco-friendly solutions.

Sustainability is not just a trend for Soma, it is a core value that they strive to uphold in all aspects of their business. By making eco-friendly choices, Soma is setting an example for other companies to follow and making a positive impact on the planet.

Soma’s Sustainability Report

Soma is transparent about their sustainability initiatives and provides an annual sustainability report on their website. The report outlines their progress and goals in areas such as carbon emissions, product materials, and waste reduction. In 2020, Soma achieved the following sustainability milestones:

Carbon Footprint Reduction15% reduction in carbon footprint compared to the previous year
Sustainable MaterialsIncreased use of plant-based materials in their products
Waste ReductionImplemented new sustainable packaging solutions to reduce waste

Soma’s sustainability report is a testament to their commitment to transparency and making a positive impact on the environment. By publishing their progress and goals, Soma is holding themselves accountable and inspiring others to do the same.

Soma’s Pricing Compared to Competitors

When it comes to purchasing lingerie, women look for a brand that offers quality products at affordable prices. Soma is a brand that has gained popularity among women for its comfortable and stylish lingerie. So, how does Soma’s pricing compare to its competitors? Let’s find out.

  • Victoria’s Secret: Victoria’s Secret is a well-known lingerie brand that has been in the market for years. While the brand offers a wide range of styles, its pricing is higher than that of Soma. For example, a Victoria’s Secret bra can cost anywhere between $40-$60, while a similar bra at Soma costs between $30-$45.
  • Aerie: American Eagle’s lingerie brand, Aerie, has gained a lot of popularity for its body-positive campaigns and affordable pricing. However, when compared to Soma, Aerie’s pricing is slightly lower for basic styles, but it can be comparable for more intricate designs.
  • Nordstrom: Nordstrom is a department store that offers a variety of lingerie brands. While the store does offer some affordable options, its pricing can be higher than Soma’s for similar products. For instance, a Nordstrom bra can cost anywhere between $45-$80, while similar styles at Soma range between $30-$45.

Overall, Soma’s pricing is competitive and affordable when compared to its competitors. Besides offering quality lingerie products, Soma also has a rewards program and frequent sales which can help customers save money. The brand’s “Buy 3, Get 2 Free” offer, for example, is a popular deal that customers take advantage of.

If you’re looking for quality lingerie at affordable prices, Soma is definitely a brand to consider.

BrandAverage Bra Price
Victoria’s Secret$40-$60

Soma’s pricing compared to competitors.

Soma’s market share in the lingerie industry

Soma has been steadily growing their market share in the lingerie industry over the years. According to Statista, their market share in 2019 was valued at 3.4%. This may seem like a small number, but considering the size of the overall industry, it’s a significant piece of the pie.

  • In 2017, Soma’s market share was 3.0%, and in 2018 it increased to 3.2%.
  • They have consistently been expanding their reach with new stores opening across the country.
  • Soma has also been increasing their online presence, making their products more accessible to consumers across the globe.

In addition to their market share, Soma has gained a reputation for their commitment to size inclusivity and quality materials. They offer a wide range of sizes, from 32A to 44G, and their lingerie is made with high-quality fabrics such as Supima cotton.

In comparison to other lingerie brands, Soma may not have the largest market share, but their dedication to inclusivity and quality has set them apart and contributed to their success.

YearMarket Share

Source: Statista

Soma’s Collaborations and Partnerships

Soma has always been a brand that values collaboration and partnerships. Through these collaborations and partnerships, Soma was able to create products that go beyond the standards. Here are some of the notable partnerships and collaborations that Soma has formed:

  • Soma x Outdoor Voices: Soma teamed up with Outdoor Voices, and the two brands have created a collection of bras, leggings, and shorts designed to be worn for yoga, running, or just general fitness. With Outdoor Voices’ expertise in creating versatile activewear and Soma’s expertise in creating comfortable and supportive lingerie, the collaboration was a massive success.
  • Soma x Cool Nights: Soma has partnered with Cool Nights to create cooling sleepwear that incorporates Soma’s signature style. The partnership resulted in pajamas and robes that are perfect for people who struggle to sleep in warm temperatures.
  • Soma x Embraceable: Soma has partnered with Embraceable to create bras that combine Soma’s fit expertise with Embraceable’s comfort technology. The result is a collection of bras that are both supportive and incredibly comfortable.

These partnerships have allowed Soma to expand its product offerings while still maintaining the high level of quality that its customers have grown to expect. But Soma’s collaborations and partnerships go beyond just creating new products. Soma has also formed partnerships with various organizations to promote social impact and sustainability.

For example, Soma partnered with the National Network to End Domestic Violence (NNEDV) to create the “Giving is Beautiful” campaign. For every bra donated in-store, Soma donates a bra to women in need through NNEDV. This campaign has provided bras to thousands of women in domestic violence shelters.

Sustainability Partnerships

Soma also partnered with BCI (Better Cotton Initiative) to use responsibly sourced cotton in its products. BCI is an organization that promotes sustainable cotton production and works to improve the livelihoods and economic development of cotton farmers worldwide. Soma’s partnership with BCI is part of its commitment to reducing its environmental impact and promoting sustainable practices.

In addition, Soma has also formed a partnership with Encore Green Environmental, a company that transforms produced water from oil and gas operations into clean water for agricultural use. Through this partnership, Soma is able to reduce its water footprint and support responsible water management.

Partnership/ CollaborationDescription
Soma x Outdoor VoicesA collaboration that resulted in a collection of activewear designed for yoga, running, and fitness.
Soma x Cool NightsA partnership that created cooling sleepwear.
Soma x EmbraceableA partnership that resulted in a collection of supportive and comfortable bras.
Giving is Beautiful Campaign (Soma x NNEDV)A campaign that donates bras to women in domestic violence shelters for every bra donated in-store.
Soma x BCIA partnership that uses responsibly sourced cotton in Soma’s products.
Soma x Encore Green EnvironmentalA partnership that supports responsible water management by transforming produced water from oil and gas operations into clean water for agricultural use.

Overall, Soma’s collaborations and partnerships are a testament to the brand’s commitment to creating high-quality products and promoting social impact and sustainability. Through these collaborations and partnerships, Soma has been able to expand its offerings while still maintaining its signature style and commitment to quality.

Soma’s Brick and Mortar Retail Locations

Soma is a popular lingerie and loungewear brand that offers a wide selection of stylish and comfortable undergarments for women. In addition to their online store, Soma has several brick and mortar retail locations across the United States. Whether you prefer to shop in-person or online, Soma has something for everyone.

  • Number of Locations: As of 2021, Soma has over 250 retail locations across the United States. Their stores can be found in nearly every state, making it easy for customers to find a location near them.
  • Store Size: Soma’s brick and mortar retail locations vary in size, but most stores are around 2,000 square feet. This provides plenty of space for customers to browse and try on different styles and sizes.
  • Store Design: Soma’s retail stores are designed with a luxurious and inviting atmosphere, featuring warm lighting, comfortable seating areas, and well-organized displays of their merchandise. The stores are designed to make customers feel welcome and relaxed.
  • Store Services: In addition to selling their products, Soma’s retail stores also offer a variety of services such as a bra fitting service, personalized recommendations, and assistance with selecting the perfect lingerie for special occasions. The stores also offer free shipping to customers who place orders while in-store.
  • Exclusive In-Store Products: Soma offers exclusive products that are only available in their brick and mortar retail stores. These items include limited edition and seasonal collections, as well as unique sizes and styles that are only available in-store.
  • Reward Program: Soma’s retail stores offer their customers the opportunity to join their rewards program, which offers discounts and other exclusive benefits to loyal customers. The program is free to join and provides customers with a variety of perks and rewards.

In summary, Soma’s brick and mortar retail locations offer a luxurious and inviting atmosphere, a wide selection of products, and a variety of services to ensure that customers have the best shopping experience possible. Whether you prefer to shop in-person or online, Soma has everything you need to look and feel your best.

Soma’s Online Presence and E-commerce Platform

Soma has a strong online presence that is reflective of its brand identity. Its website has a clean and visually appealing design that makes it easy for customers to navigate and find what they are looking for. The website features a prominent search bar that allows users to quickly search for products, as well as large images of featured products that entice users to explore further. Additionally, Soma’s website incorporates helpful resources such as sizing charts and style guides to make online shopping a more seamless experience for customers.

  • Social Media: Soma has a strong social media presence on popular platforms such as Facebook, Twitter, and Instagram. Their social media channels showcases their products and frequently includes promotions and discounts for followers.
  • Email Marketing: Soma leverages email marketing to communicate with customers about new products, sales, and special offers. They also offer an incentive for customers to sign up for their email newsletter by offering a discount on their first purchase after subscribing.
  • Mobile App: Soma has launched a mobile app that allows customers to shop from their phones and access exclusive mobile-only deals. The app has been well-received by customers and has garnered positive reviews on both the App Store and Google Play.

Soma’s e-commerce platform has proven to be a major asset for their business. The company has invested in creating a user-friendly and efficient platform that makes online shopping a seamless and enjoyable experience. The website is well-optimized for mobile devices, allowing customers to easily shop from their phones or tablets.

One unique feature of Soma’s e-commerce platform includes their “Love It Guarantee.” This service allows customers to try on products at home and return any items that do not meet their expectations for free. This has helped to build trust with customers and has encouraged many to purchase products that they may have otherwise been hesitant to buy online.

Well-designed website that is easy to navigateSome customers have reported issues with sizing consistency across products
Strong social media presence with engaging contentSoma’s product offerings may be perceived as expensive by some customers
Efficient and user-friendly e-commerce platformProduct selection may not be as vast as other lingerie retailers

Overall, Soma’s online presence and e-commerce platform reflect the brand’s commitment to delivering a high-quality experience for their customers. With a well-designed website, strong social media presence, and efficient e-commerce platform, Soma has been able to build a loyal customer base that values their products and brand identity.

FAQs about Soma as a Good Brand

1. Is Soma a trusted brand in the market?
Yes, Soma is a well-known brand with a reputation for quality and excellent customer service.
2. What sets Soma apart from other similar brands?
Soma offers unique and innovative designs, using high-quality materials that provide comfort and support.
3. Are Soma products affordable?
Soma offers competitive pricing, with their products being reasonable for the quality they offer.
4. Can I find Soma products easily?
Yes, Soma has a physical presence in various locations worldwide, and their products are also available for purchase online.
5. Are Soma products of long-lasting quality?
Yes, Soma is known for providing durable products that last long, even after several washes.
6. Does Soma offer a warranty on their products?
Yes, Soma offers a one-year warranty on all its products.
7. Are Soma products environmentally friendly?
Soma takes eco-friendliness seriously and ensures that their products are sustainable, thus contributing positively to the environment.

The Final Word on Soma as a Good Brand

We hope this article has helped you answer some of your questions and shed some light on Soma as a brand. Soma is undoubtedly a great brand with a reputation for quality and innovative designs. Their products are affordable and accessible, and they offer fantastic customer service and warranty. If you’re ever in doubt about a lingerie brand, you can always rely on Soma. Thank you for reading, and please visit again later for more exciting content!