Is Soap and Glory a Good Brand? A Comprehensive Review

If you’re a fan of bath and body products, there’s no doubt you’ve heard of Soap and Glory. But is Soap and Glory a good brand worth giving a try? The answer is a resounding yes! With their playful packaging and bold scents, Soap and Glory has become a favorite among beauty enthusiasts. But it’s not just the fun branding that has people raving – the quality of their products speaks for itself.

Soap and Glory offers a wide variety of skincare, haircare, and body products that cater to every need. From their beloved “Clean on Me” shower gel to their “Puffy Eye Attack” eye cream, Soap and Glory has everything you need to feel pampered and refreshed. Plus, their products are affordable, making it easy to treat yourself without breaking the bank. With so many options to choose from, it’s no wonder why Soap and Glory has developed a cult following.

Not only are Soap and Glory’s products effective, but they’re also cruelty-free and environmentally conscious. Plus, their commitment to inclusivity is evident in their diverse range of shades and products for all skin types. Overall, Soap and Glory is a good brand that not only delivers quality products but also aligns with values that many consumers hold dear. So, it’s safe to say that Soap and Glory is a brand worth trying out.

History of Soap and Glory

Soap and Glory is a British cosmetics brand that comes with a quirky and quintessentially British vibe. What makes Soap and Glory unique is its blend of fun, wit and beauty. The brand was founded in 2006 by Marcia Kilgore, a Canadian serial entrepreneur. By following her dreams and instincts, Kilgore emerged as one of the most influential beauty industry leaders in the world.

Soap and Glory was initially launched with the mission to provide affordable, effective skincare and beauty products without compromising on quality. The product range includes makeup, skincare, bath, and body care products. The brand quickly became a cult favorite, thanks to its unique packaging, fun names, and effective formulations.

The brand’s products are available in several retail outlets, including Boots, Sephora, and Ulta Beauty, and it is a best-seller across the globe. The innovative and affordable products of Soap and Glory have won many awards and accolades, including CEW Beauty Awards, Red, Best of Beauty Awards, and British Beauty Awards.

Soap and Glory’s Mission Statement

Soap and Glory is a cosmetic brand that aims to empower women with their beauty products. The brand believes that every woman should feel confident and beautiful in their own skin. That’s why Soap and Glory’s mission statement is to provide innovative beauty products that are also affordable and accessible for all.

  • Innovation: Soap and Glory prides itself on using innovative technologies and ingredients to create beauty products that are effective and unique.
  • Affordability: Soap and Glory believes that beauty products should not break the bank. The brand provides affordable yet high-quality products that are accessible to everyone.
  • Accessibility: Soap and Glory understands that beauty should be inclusive of everyone. That’s why the brand offers products that cater to a diverse range of skin tones, types, and textures.

Soap and Glory’s mission statement also revolves around creating a positive impact on society and the environment. This is reflected in the brand’s effort to reduce their carbon footprint through sustainable packaging and ingredients.

Mission StatementCore Values
To empower women with innovative and affordable beauty products.Innovation, Affordability, Accessibility
To make a positive impact on society and the environment.Sustainability

Overall, Soap and Glory’s mission statement showcases the brand’s commitment to providing quality beauty products while also making a positive impact on society and the environment. With their core values rooted in innovation, affordability, and accessibility, Soap and Glory is definitely a brand worth trying out.

Soap and Glory’s Product Lines

Soap and Glory is well-known for its quirky, retro-inspired packaging and high-quality bath and body products that stand out on store shelves. The brand offers a wide range of products; from indulgent body butter to facial skincare, haircare and cosmetics. Here are the key product lines offered by Soap and Glory:

  • Bath and Body: Soap and Glory’s bath and body range includes shower gels, body washes, scrubs, moisturizers and body butters that come in refreshing and indulgent scents. Their bath and body products are known to leave the skin smooth, soft, and glowing.
  • Facial Skincare: The facial skincare line includes a range of products such as cleansers, toners, moisturizers, serums and masks. These products are formulated with beneficial ingredients to help improve skin texture and prevent breakouts.
  • Haircare: Soap and Glory’s haircare products include shampoos, conditioners, and styling products. These haircare products are designed to nourish and hydrate hair, leaving it soft and shiny with a bouncy finish.
  • Cosmetics: The cosmetics line from Soap and Glory offers a range of makeup products for eyes, lips, and face. Their makeup products are known for their long-lasting formula, natural-looking shades, and easy application.

Bestsellers from Soap and Glory

Soap and Glory has a wide variety of products that enjoyed high reviews and created a buzz among customers. Here are some of the bestsellers from Soap and Glory:

  • The Righteous Butter: This deeply nourishing body butter is an all-time favorite of customers. It is formulated with shea butter, aloe vera, and vegetable oil to leave the skin soft, smooth, and hydrated.
  • Peaches and Clean Deep Cleansing Milk: This creamy and gentle formula is perfect for removing makeup and dirt while leaving your skin incredibly soft and hydrated. The signature fragrance of the product is fruity and refreshing.
  • Thick and Fast Mascara: This mascara lengthens, thickens, and defines lashes without clumping or smudging. The formula is long-lasting and does not flake.


Overall, Soap and Glory is a brand that offers high-quality products across a range of categories with a fun and quirky personality. Its product lines include bath and body, facial skincare, haircare, and cosmetics. Soap and Glory has established itself as a brand that is ingredient-focused, result-driven, and delivers affordable luxury to customers.

Wide product rangeNot easily available in some countries
Fragrances are amazingsome products may cause breakouts
High-quality ingredientsNot recommended for very sensitive skin
Affordable pricingSome packaging design may be difficult to use

While there are a few minor drawbacks to the brand, overall, Soap and Glory products are one of the best drugstore options that provide luxurious and effective options to pamper your skin and hair.

Soap and Glory’s target audience

Soap and Glory is a beauty brand that targets women of all ages. The brand is popular among teenagers, young adults, and mature women who are looking for effective and affordable skincare and beauty products. Soap and Glory has a wide range of products that cater to different skin types, textures, and needs, making it suitable for anyone who wants to enhance their natural beauty.

  • Teenagers: Soap and Glory’s fun and colorful packaging appeals to teenagers who are looking for affordable skincare and makeup products. The brand’s products are gentle and suitable for young skin without compromising on quality.
  • Young adults: Soap and Glory’s products are perfect for young adults who want to maintain healthy and glowing skin. The brand’s skincare range includes a variety of cleansers, toners, and moisturizers that cater to different skin types and textures.
  • Mature women: Soap and Glory’s products also target mature women who want to keep their skin looking youthful and radiant. The brand’s anti-aging range includes serums, creams, and eye treatments that are formulated to reduce the appearance of fine lines and wrinkles.

Soap and Glory’s target audience is not limited to a particular demographic or skin type. The brand’s inclusive approach caters to women of all ages, skin types, and ethnicities, making it a popular choice among beauty enthusiasts worldwide.

In conclusion, Soap and Glory’s target audience is diverse, and the brand’s products cater to the different needs of women worldwide. Whether you’re a teenager or a mature woman, the brand’s extensive range of skincare and makeup products has something for everyone.

Quality of Soap and Glory Products

Soap and Glory, a UK-based brand, has become popular worldwide for its beauty, skincare, and bath products. The brand offers a wide range of products, from bath bombs to body lotions, face wash to makeup, and many more.

  • The Quality of the Soap and Glory products is exceptional. The brand puts a lot of effort into the research and development of their products to make sure that they meet the highest standards.
  • The products are highly effective and give impressive results. Customers are always satisfied with their purchases and often repurchase products from the brand.
  • Soap and Glory products use natural ingredients, which makes them less harsh on the skin. This is great news for people with sensitive skin or allergies.

One of the reasons why Soap and Glory products are so effective is that they use innovative technologies. They always try to find the newest, most innovative ways to design their products that will achieve the best results.

The brand is also committed to being cruelty-free. Soap and Glory products undergo rigorous testing before they are released onto the market. Unlike some other brands, Soap and Glory doesn’t test on animals.

High-quality and effective productsSlightly more expensive than some other brands
Uses natural ingredientsSome products have strong fragrances that some people may find overpowering
Innovative technologiesNot 100% organic

In conclusion, Soap and Glory is a high-quality brand that offers a wide range of beauty, skincare, and bath products. Their products are highly effective, use natural ingredients, and are cruelty-free. Although the brand is slightly more expensive than some other brands, the quality of their products is worth the investment.

Soap and Glory’s Packaging Design

Soap and Glory has gained a lot of popularity for its retro and chic packaging design. Their signature pink and black color scheme and catchy slogans make their products stand out on the shelves. Consumers are drawn to the fun, quirky design that adds a touch of playfulness to their bathroom shelves.

Not only is their packaging eye-catching, but it is also practical. The bottles and tubs are shaped in a way that makes them easy to use in the shower or bath. The pump bottles make it easy to dispense the perfect amount of product, while the tubs are perfect for scooping out the desired amount of body butter or scrub. The packaging is also sturdy and durable, making it easy to travel with without worrying about spills or leaks.

Soap and Glory’s Packaging Design Elements

  • The signature pink and black color scheme
  • Fun and quirky packaging design
  • Practical and easy to use shapes
  • Sturdy and durable packaging
  • Catchy slogans

The Impact of Packaging on Soap and Glory Brand

Soap and Glory’s packaging has had a significant impact on the brand’s success. The playful and approachable design has attracted a younger demographic, making the brand more accessible and inclusive. The packaging also emphasizes the brand’s commitment to fun, self-care, and indulgence, aligning with modern consumers’ needs and values.

Additionally, Soap and Glory’s unique and recognizable packaging has created brand recognition, making it easier for consumers to identify their products. The packaging helps to create brand loyalty and trust, giving consumers confidence in the quality of the product before even trying it.

Special Edition Packaging

Soap and Glory frequently releases limited edition products with special packaging design. These special editions not only drive sales with their exciting and unique packaging, but they also create anticipation and excitement among fans of the brand. Some popular limited edition designs include their Christmas gift sets and collaborations with influencers and artists.

Examples of Limited Edition Soap and Glory Packaging
Soap and Glory Christmas Gift Set
Soap and Glory Limited Edition Packaging

The limited edition packaging not only adds to the brand’s appeal but it also creates a sense of scarcity and urgency, encouraging consumers to make a purchase before they are all gone.

Ethical considerations of Soap and Glory

Soap and Glory is a beloved brand known for its fun and quirky packaging, affordable price range, and effective products. However, like all companies, Soap and Glory also needs to consider its ethical impact on the world. Here are some ethical considerations to take into account when supporting this brand:

  • Cruelty-Free: Soap and Glory is a cruelty-free brand, meaning that none of their products are tested on animals. This is a big win for animal welfare activists and consumers who want to support companies that prioritize ethical practices.
  • Sustainable packaging: Soap and Glory is making strong efforts towards sustainable packaging. They have set a target to achieve 100% reusable, recyclable, or compostable packaging by 2025, and since 2019, have been using 30% post-consumer recycled plastic in all their packaging.
  • Carbon neutral: In 2020, Soap and Glory announced that they had achieved carbon-neutral certification across their global operations. This means that the company is taking steps to reduce its carbon footprint and offset the emissions it cannot reduce.
  • Community impact: Even if Soap and Glory is an international brand, it still has a strong focus on local communities. The company actively supports charities and missions that they believe in and that help people in need. For example, in 2020, they partnered with One Tree Planted, a non-profit organization that plants trees all around the world.
  • Ingredient sourcing: Soap and Glory is committed to sourcing ingredients from ethical and sustainable sources. They ensure that all their ingredients are safe, effective, and vetted through their internal quality testing (which also includes testing for ethical sourcing).
  • Transparency: Transparency is an important ethical consideration for all brands, and Soap and Glory is no exception. They strive to be transparent about their ingredients, processes, and initiatives, providing consumers with information on their website and social media pages.
  • Gender equality: As a brand for women, Soap and Glory has a strong focus on gender equality. They actively support women-led social enterprises and initiatives, and in 2020, they committed to ensuring that 50% of their leadership positions are held by women by 2025.

Overall, Soap and Glory is a good brand to support if you value ethical considerations in your shopping choices. They have made great strides towards sustainability, ethical ingredient sourcing, and corporate responsibility—and they continue to improve with every passing year.

Marketing strategies of Soap and Glory

Soap and Glory is a cosmetic brand that aims to cater to the needs of women of all ages. The brand has managed to attract a wide range of customers through its clever marketing strategies. Let’s take a closer look at some of the most successful marketing strategies of Soap and Glory:

  • Clever product names: Soap and Glory is known for its quirky and catchy product names, such as “The Righteous Butter” and “Sexy Mother Pucker”. These names not only stand out on the shelves but also make customers curious about the products.
  • Social media campaigns: Soap and Glory has a strong presence on social media platforms such as Instagram and Twitter. The brand uses these platforms to engage with its customers and create buzz around its products.
  • In-store promotions: Soap and Glory offers in-store promotions such as buy-one-get-one-free deals and gift sets, which encourage customers to try out new products and make purchases.

In addition to these strategies, Soap and Glory also uses celebrity endorsements and collaborations to further boost its brand image and reach a wider audience.

One of the most successful collaborations of Soap and Glory has been with Boots, a leading health and beauty retailer in the UK. The brand has a dedicated section in Boots stores, which helps to give customers easy access to its products.

Marketing StrategyBenefits
Clever product namesAttracts customers and makes products stand out on shelves.
Social media campaignsEngages customers and creates buzz around products.
In-store promotionsEncourages customers to try new products and make purchases.

Overall, Soap and Glory’s effective marketing strategies have played a significant role in establishing the brand as a popular cosmetic brand in the UK and beyond.

Soap and Glory’s presence in the global market

Soap and Glory is not just popular in their home country of the United Kingdom, but has a strong presence worldwide. It is available in major markets such as the United States, Canada, Australia, and Europe. The brand has successfully expanded across the globe due to the quality of their products and their consistent emphasis on fun and playful packaging and marketing.

  • In the United States, Soap and Glory is sold in major retailers such as Ulta Beauty, Target, and Walgreens.
  • Canada has also embraced the brand, with Soap and Glory being sold at Shoppers Drug Mart and Sephora.
  • In Australia, Soap and Glory can be found at Priceline and Mecca Cosmetica.

The brand’s international success can also be attributed to their strong online presence. Soap and Glory has a frequently updated website with a user-friendly interface, making it easy for customers to browse and purchase products. They also have a popular social media presence, with over 640k followers on Instagram alone. Their engagement with customers through platforms such as Instagram has helped increase their brand recognition and loyalty.

Additionally, Soap and Glory frequently collaborates with other brands and influencers to expand their reach and create exciting limited edition products. One example of this is their collaboration with Disney on a limited edition Frozen-themed range, which was a huge success. These partnerships have helped Soap and Glory stay relevant in the ever-changing beauty and skincare industry.

CountryMajor Retailers
United StatesUlta Beauty, Target, Walgreens
CanadaShoppers Drug Mart, Sephora
AustraliaPriceline, Mecca Cosmetica

Overall, Soap and Glory’s presence in the global market is a testament to their quality products, playful branding, and strong online presence. With their ability to consistently adapt and grow, it is no surprise that the brand has become a household name across the world.

Customer reviews of Soap and Glory products

When it comes to beauty products, customers often rely on online reviews to help make their purchasing decisions. Soap and Glory is no exception, with a plethora of reviews available online. Here are some key takeaways from customer reviews of Soap and Glory products:

  • Many customers love the packaging of Soap and Glory products, as the pink and retro-inspired designs are eye-catching and fun.
  • Several reviewers mention the pleasant scents of Soap and Glory products, noting that they are not overpowering and leave a subtle fragrance on the skin.
  • Several customers with sensitive skin mention that Soap and Glory products did not cause any irritation or breakouts.
  • Several reviewers give high praise to Soap and Glory’s body scrubs, noting that they leave skin feeling soft and smooth.
  • Some customers mention that Soap and Glory’s skincare products, such as cleansers and moisturizers, have improved the texture and appearance of their skin over time.
  • Several reviewers note that Soap and Glory’s makeup products, such as lipsticks and mascaras, are of high quality and rival more expensive brands.
  • Some customers mention that Soap and Glory’s haircare products, such as shampoos and conditioners, leave their hair soft, shiny, and manageable.
  • A few reviewers mention that they received Soap and Glory products as gifts and became loyal customers after trying them out.
  • Some customers mention that Soap and Glory products are affordable, making them accessible to a wide range of consumers.
  • While the majority of reviews for Soap and Glory products are positive, there are some negative reviews as well. Common complaints include the scents being too strong or artificial, and some customers not seeing any noticeable results from using the product.

Overall, customer reviews of Soap and Glory products are largely positive, with many customers praising the brand for its fun packaging, pleasant scents, and effective results. While every customer’s experience may differ, it’s clear that Soap and Glory has amassed a loyal following thanks to its affordable, high-quality beauty products.

Is Soap and Glory a Good Brand: FAQs

1. Is Soap and Glory cruelty-free?

Yes, Soap and Glory is a cruelty-free brand. They do not test their products on animals.

2. Are Soap and Glory products safe for sensitive skin?

Soap and Glory products are formulated to be safe for all skin types, including sensitive skin. However, it is always recommended to do a patch test before using a new product.

3. Are Soap and Glory products vegan?

Not all Soap and Glory products are vegan, but they do offer a range of vegan products. You can check the product descriptions on their website to see which products are vegan.

4. Are Soap and Glory products affordable?

Soap and Glory products are reasonably priced and offer good value for money.

5. Do Soap and Glory products work well?

Yes, Soap and Glory products are known for their effectiveness and high-quality formulations.

6. Where can I purchase Soap and Glory products?

Soap and Glory products are available for purchase online and in stores at retailers such as Ulta, Sephora, and Target.

7. Are Soap and Glory products environmentally friendly?

Soap and Glory is committed to reducing their environmental impact and uses sustainable packaging whenever possible. However, they are not considered an entirely eco-friendly brand.

Closing Paragraph: Thanks for Reading!

Thank you for taking the time to read our article about Soap and Glory, and we hope it was helpful in answering any questions you may have had about the brand. If you’re looking for effective and affordable skincare and beauty products, we recommend giving Soap and Glory a try! Don’t forget to visit our website again for more informative and lifelike content.