Is Sansui a Good Brand? A Comprehensive Review

If you’re in the market for a new TV or audio system, you may be wondering, “Is Sansui a good brand?” As someone who has tested and reviewed many different brands of electronic products, I can confidently say that yes, Sansui is a good brand. They have been in the business for decades and have a strong reputation for delivering high-quality products at an affordable price point.

One of the things that sets Sansui apart from other brands is their commitment to using the latest technology in all of their products. From their ultra-thin TVs to their powerful home theater systems, Sansui products are designed with the latest advancements in mind. This means you can expect to get a product that delivers crisp, clear sound and stunning visuals that will enhance your viewing experience.

Overall, if you’re looking for a good brand that can provide you with everything you need for a great home entertainment experience, Sansui is definitely worth considering. They have a wide range of products that cater to different budgets and needs, and their products are known for their durability and quality. So, whether you’re looking for a new TV, speaker system, or something else, consider taking a closer look at what Sansui has to offer.

History of Sansui brand

Sansui Electric Co., Ltd. is a Japanese manufacturer of audio and video equipment founded in 1947. The word Sansui literally means “mountain and water”, a term used by the ancient Chinese to describe the perfect balance between opposing natural forces, and the company’s founders believed that this balance could be achieved in technology as well.

  • The company started as a transformer manufacturer in Tokyo, but quickly expanded into making audio equipment, such as amplifiers, tuners, and receivers. In the 1960s and 1970s, Sansui became a popular brand in the United States and Europe, known for its innovative designs and high-quality sound.
  • Sansui was one of the first companies to introduce solid-state amplifiers, which replaced the vacuum tube technology used in earlier models. The company also developed its own tone-control circuit, called Tone Rhythm, which became a standard feature in many of its products.
  • In the 1980s, Sansui faced financial difficulties due to increased competition from other Japanese brands and changing market conditions. The company was acquired by Orion Electric Co., Ltd., a manufacturer of televisions and video equipment, in 1988.

Today, Sansui is primarily focused on manufacturing LCD and LED televisions for the Asian market, but its legacy as a pioneer in audio technology still lives on.

Sansui products available in the market

Sansui, a Japanese electronics company, has been in the audio/visual business for over 60 years. They offer a wide range of products with varied features that cater to diverse needs. Let’s explore some of their products:

  • Televisions: Sansui has a range of LED TVs that come with 720p, 1080p and 4K resolution. They offer different screen sizes ranging from 24 inches to 75 inches. Their TVs come with a variety of features such as voice control, smart TV, and HDR support.
  • Home audio systems: Sansui produces various home audio systems including soundbars, home theatre systems, and speakers. Their speakers come with different configurations and power ratings, such as the 2.0 & 2.1 channel speakers.
  • Portable audio devices: Sansui also offers portable audio devices such as CD players and MP3 players that come with features such as USB connectivity and headphone output ports.

Sansui TV Models

Sansui offers various TV models that come with different features. Below is a list of the Sansui TV models and their specifications:

ModelScreen Size (inches)ResolutionSmart TVHDR Support
Sansui S24P2824720pNoNo
Sansui S32P2832720pNoNo
Sansui S55P28551080pNoYes
Sansui S75P28754KYesYes

Sansui Soundbar Models

If you’re looking for a Soundbar to enhance your TV’s audio, Sansui has some excellent options:

  • Sansui SBR2080: This Soundbar comes with a 2.1 channel setup which consists of a Soundbar and a wired subwoofer. It has Bluetooth connectivity and FM support.
  • Sansui SBS301: This Soundbar comes with a wireless subwoofer and Bluetooth connectivity. The 4.1 channel setup provides an excellent surround sound experience.
  • Sansui SBS202: This Soundbar has a 2.0 channel setup and Bluetooth connectivity. It can be easily mounted on a wall.

No matter which Sansui product you choose to purchase, you can be assured of their quality and reliability, as they have been in the business for a long time and are known for their excellent reputation.

Comparison of Sansui Brands with Other Brands

Sansui is a brand that has been around for a long time, and it’s been known to produce quality electronics. But how does it compare to other brands? Let’s take a look at some of the most popular brands out there and see how they stack up against Sansui.

Advantages of Sansui Brands

  • Sansui has a reputation for using high-quality materials in their products, resulting in better performance and durability than some other brands.
  • Sansui products usually have a sleek and stylish design, making them not only high-performance but also aesthetically pleasing.
  • Sansui is known for being innovative and staying up to date with the latest technology trends, ensuring their products are always on the cutting edge.

Sansui vs. Sony

Sony is a brand that is known worldwide for producing high-quality electronics. When it comes to comparing Sony to Sansui, both brands have their strengths and weaknesses. Sony may excel in superior audio quality, but Sansui may come up on top with durability and better reception, especially in terms of FM radio. Moreover, Sansui focuses primarily on high-end products perfect for serious audiophiles, while Sony caters to a broader audience by offering a wider range of affordable yet quality products.

Sansui vs. Yamaha

Yamaha is another popular brand in the world of home entertainment and music systems. While Yamaha offers a broad range of products catering to various budgets and needs, Sansui focuses on offering high-performance products for serious audio enthusiasts. If you’re looking for a product with sleek design and advanced features, Sansui might be the right choice. In contrast, Yamaha is perhaps more suited to regular users looking for a good system for casual use, without breaking the bank. So, it really comes down to what you are looking for.

Sansui vs. Bose

Bose is one of the most popular brands in the world of audio equipment and home theater systems, and they are known for producing some of the best sound quality available. On the other hand, Sansui’s products may be more durable and last longer due to better build quality. Whereas, Bose has a unique sound and is often ideal for music lovers, especially those looking for an immersive audio experience. However, Sansui might be a better choice for people who require a more versatile product for regular use. So, it’s all about your personal preferences.


Overall, Sansui is a reliable brand that has been around for years and continuously delivers high-quality products. However, when it comes to comparing Sansui to other notable brands such as Sony, Yamaha, and Bose, each brand has its own unique advantages and disadvantages. Therefore, choosing the right brand for you is a matter of personal preference, your budget, and what you are looking to get out of your audio system.

SansuiQuality materials, innovative, high-performance products, and sleek designFocused on high-end products, limited range of variety, not for casual users
SonyHigh-end sound quality, reliable, wide range of productsExpensive, focus on variety instead of high-performance, inconsistent build quality
YamahaWide range of affordable and quality products, reputable, versatileSomewhat inconsistent quality, less focus on high-performance, not ideal for serious audiophiles
BoseUnique sound quality, immersive audio experience, high-end productsExpensive, less focus on durability, not versatile

After analyzing the various pros and cons of different brands, it’s clear that each brand offers unique benefits that make it stand out from others. And finding the right audio equipment for your needs is all about identifying which brand aligns with your expectations and budget.

Sansui Televisions

Sansui is known for its high-quality electronics products, including televisions. The company has established itself as a reliable brand in the television industry by offering affordable yet feature-packed televisions.

  • The Sansui televisions come in various sizes ranging from 24 inches to 65 inches, giving consumers a wide range of options to choose from.
  • They offer both LED and Smart TVs, allowing users to connect to the internet and access popular streaming services like Netflix and Amazon Prime Video.
  • The picture quality of Sansui TVs is quite impressive, thanks to the company’s advanced display technologies like Full HD and Ultra HD.

Even though Sansui is a relatively small brand compared to giants like Samsung and LG, the company has managed to establish itself as a go-to brand for budget-friendly yet high-quality televisions. Consumers can expect to get the best value for their money with Sansui TVs without compromising on quality or features.

Sansui S32P28 32″ LED TV32 inches1366 x 768 pixels$159.99
Sansui S50P28 50″ LED TV50 inches1920 x 1080 pixels$329.99
Sansui S65P28 65″ LED TV65 inches3840 x 2160 pixels$599.99

Overall, if you’re looking for a budget-friendly television with impressive features and quality, Sansui is definitely a brand worth considering.

Sansui Home Theater Systems

Sansui is a well-known brand that has been delivering quality audio and video equipment for decades. Their home theater systems are no exception, as they offer a wide range of options to suit different needs and preferences. Here, we’ll take a closer look at what makes Sansui home theater systems a good choice for your entertainment needs.

Firstly, let’s talk about the sound quality. Sansui home theater systems are designed to deliver a powerful and immersive audio experience. They come with multiple speakers, including subwoofers, which create a surround sound effect that transports you right into the action. Whether you’re watching a movie or playing a game, the sound quality of a Sansui home theater system is sure to enhance the overall experience.

  • Next, let’s look at the different models available. Sansui offers a range of home theater systems to choose from, including 2.1, 5.1, and 7.1 channel systems. This means you can pick a system that suits the size of your room and your specific requirements. For instance, a 2.1 channel system may be ideal for a smaller room, while a 5.1 channel system would work well for a larger space.
  • Another factor that adds to the appeal of Sansui home theater systems is their sleek and modern design. These systems are engineered with the latest technology and feature a stylish finish that complements any home decor. Whether you choose a glossy or matte finish, these systems are sure to impress your guests and become a center of attraction.
  • Additionally, setup and installation of Sansui home theater systems are relatively simple and straightforward. They come with detailed instructions that guide you through the process and are easy to follow. You don’t need to be a tech wizard to set up these systems, even if you’ve never owned a home theater system before.

Sansui home theater systems provide excellent value for money. Their systems are built with high-quality materials that ensure they last a long time. They also come with a warranty, which guarantees their durability and reliability. So, you can enjoy your favorite movies and TV shows without having to worry about the system breaking down frequently.

Powerful and immersive audio experienceMay not be suitable for audiophiles who want to tweak their system settings
Stylish and modern designMay not have as many connectivity options as some competitors
Easy to install and set upHigher-end models can be pricey
Durable and reliable

In conclusion, if you’re looking for a home theater system that delivers excellent sound quality, comes in different models, has a sleek design, is easy to install, and is reliable, then Sansui is a brand worth considering. Whether you’re watching a movie or listening to your favorite band, a Sansui home theater system is sure to elevate your entertainment experience to a whole new level.

Sansui Audio Equipment

Sansui is a brand that has been around for over 70 years, specializing in producing high-quality audio equipment that has become a staple in many sound systems. While there are many brands that offer similar products, there are several reasons why Sansui stands out amongst the competition.


Sansui is a Japanese brand with a reputation for producing high-quality audio equipment. They use premium materials and employ rigorous quality control measures to ensure that each piece of equipment is up to their high standards. Many audiophiles appreciate Sansui’s attention to detail, which results in equipment that produces clear, accurate, and powerful sound.

Wide Range of Products

  • Sansui produces a wide range of audio equipment, providing options for consumers with varying needs, preferences, and budgets. Among their products are speakers, receivers, amplifiers, turntables, CD players, and more.
  • They offer both vintage and modern products, allowing consumers to choose a product that best suits their sound system and preferences.
  • Sansui’s vintage products have become collectors’ items, with enthusiasts valuing them for their unique sound and design.


Sansui products are known for their sleek, minimalist design, which blends easily into any home or studio. The brand understands that a sound system plays a significant role in the overall aesthetic of a room and offers products that look as good as they sound. Their vintage products exhibit a ’70s-inspired aesthetic, while their modern products boast a modern, understated design.


While Sansui products may not be the cheapest on the market, they provide excellent value for money. Their products are competitively priced and offer exceptional quality and design. Consumers who choose Sansui products can expect to get their money’s worth for years to come.


Sansui has a legacy of providing exceptional audio equipment that has stood the test of time. Some of their vintage products are still being used today, and their modern products are built to last. The brand’s reputation for quality, design, and value ensures that it will continue to be a go-to brand for audiophiles and music enthusiasts for many years to come.

Pros:High-quality audio equipmentWide range of productsSleek, minimalist designGood value for moneyLegacy of exceptional products
Cons:May not be the cheapest optionSome vintage products may be hard to find or expensive

In conclusion, Sansui is a reputable brand that offers high-quality audio equipment with sleek design and good value for money. With a wide range of products to choose from, consumers can find the perfect equipment to fit their needs and preferences. Whether you’re a professional looking for top-of-the-line equipment or a music enthusiast in search of a great sound system, Sansui has something to offer.

Customer Reviews and Ratings for Sansui Products

When it comes to purchasing electronics, one of the most important factors that customers consider is the brand. Sansui has been manufacturing electronics for over 70 years and has established a reputation for producing quality products. But what exactly do customers have to say about their experiences with Sansui products? Let’s take a closer look.

1. Positive Reviews

Sansui has received a significant number of positive reviews from customers who have purchased their products. Many customers praise the brand for its affordable prices and exceptional performance. For instance, some customers claim that Sansui TVs have excellent picture quality and sound. Others state that they have been using Sansui speakers and amplifiers for years without any issues. Overall, customers seem to appreciate the high-quality products that Sansui offers.

2. Negative Reviews

Like any other brand, Sansui has also received some negative reviews. Some customers claim that the brand’s products do not last long, while others complain about poor customer service. A few customers also claim that the audio products are not up to the mark and that the build quality is cheap. However, it’s worth noting that negative reviews are not unique to Sansui, and most brands have some unsatisfied customers.

3. Ratings

According to various rating websites, Sansui has an average rating of 4 out of 5 stars. This indicates that most customers are satisfied with Sansui products and the level of service provided. Sansui’s high ratings can be attributed to the brand’s reputation for producing reliable and affordable products that cater to a broad range of consumers.

4. Conclusion

Customer reviews and ratings are a crucial factor to consider before buying any product, and Sansui is no exception. Based on customers’ feedback, Sansui does seem to be a reliable and affordable brand that offers quality products. However, customers should always do their research and read reviews before making a purchasing decision.

High-quality productsSome customers complain about the build quality
Affordable pricesSome customers have complaints about customer service
Great value for moneySome audio products may not meet customers’ expectations

Overall, Sansui is a reputable brand with many satisfied customers. Despite some negative reviews, the brand has received high ratings for its products, indicating that most customers are happy with their purchases. If you’re looking for affordable electronics that deliver great performance, you might want to consider Sansui.

Sansui’s customer service and warranty policies

One of the factors that determine whether a brand is good or not is its customer service and warranty policies. In this aspect, Sansui has carved a good reputation for itself. The brand offers an extensive warranty for its products, which means that customers can have peace of mind when purchasing a Sansui product.

  • Sansui offers a one-year warranty for all its products. This warranty covers any defects in materials and workmanship. If a customer experiences any issues with their Sansui product within the first year of purchase, they can have it repaired or replaced free of charge.
  • Sansui also provides extended warranties for some of its products. These warranties range from two to five years, depending on the product. The extended warranty covers all the terms of the standard warranty but adds extra years to it.
  • In case of any issues with a Sansui product, customers can contact the brand’s customer service team. Sansui’s customer service is known for being responsive and helpful. The team is eager to help solve any problems and answer any questions.

Besides, Sansui provides a detailed FAQ section on its website that addresses many product-related questions. This section is beneficial for customers who want to learn more about their Sansui products or troubleshoot any problems they are experiencing.

Overall, it is evident that Sansui has put in place an impressive customer service and warranty policy. It shows that the brand is committed to providing quality products and exceptional service to its users.

Sansui offers an extensive warranty for its productsThe extended warranty is not available for all the products
Sansui’s customer service is responsive and helpfulThe one-year warranty may not be enough for some customers

Overall, Sansui’s customer service and warranty policies make it a good brand to consider when purchasing electronics products.

Popular Sansui models

If you’re looking for a high-quality audio system, Sansui is a brand that deserves your attention. They have mastered the art of producing great-sounding audio equipment that is both affordable and built to last. Here are some of their most popular models:

  • Sansui 9900Z: This vintage receiver has a cult following and was produced in the 1970s. It features a beautiful design, outstanding sound quality, and impressive power output.
  • Sansui AU-717: Another vintage model that is still in demand today. It is known for its high-end sound quality, great power output, and stunning design.
  • Sansui G-9000DB: This receiver features a massive power output of 160 watts per channel and an impressive build quality. It was produced in the late 1970s, and despite its age, it is still one of the most powerful receivers available today.

The following are other popular Sansui models:

The Sansui AU-111: This tube integrated amplifier is rare and sought after by audiophiles. It provides a detailed and warm sound that brings out the best in your music.

The Sansui AU-919: This amp is known for its great build quality and excellent sound quality. It also has a phono stage that makes it perfect for vinyl enthusiasts.

If you’re in the market for a vintage audio system, Sansui is a brand you should consider. Their audio equipment is built to last, and they have a reputation for producing some of the best-sounding audio equipment in the world. Check out their popular models to see if they fit your needs.

ModelYear ProducedPower OutputFeatures
Sansui 9900Z1970s110 watts per channelBeautiful design, outstanding sound quality
Sansui AU-7171970s85 watts per channelHigh-end sound quality, stunning design
Sansui G-9000DBlate 1970s160 watts per channelMassive power output, impressive build quality

Overall, Sansui is a brand that has proven time and again that they produce high-quality audio equipment. Their vintage models are still considered some of the best-sounding audio equipment in the world, and their newer models continue to impress. Consider a Sansui system for your next audio upgrade.

Future Plans of the Sansui Brand

Sansui has been in the electronics industry for over 70 years, and they continue to thrive as a brand today. They have made a name for themselves through their high-quality audio equipment and other electronic devices. In recent years, they have expanded their product line to include a variety of home entertainment products, including televisions, soundbars, and streaming devices.

  • Expand their product line: Sansui has plans to continue expanding their product line to include more innovative and technologically advanced devices. This includes developing more smart home products and continuing to improve their existing products to meet the demands of their customers.
  • Focus on eco-friendliness: Sansui recognizes the importance of being environmentally conscious. They have plans to ensure that their products are designed and manufactured in a way that is environmentally friendly and sustainable. They are also working to create more energy-efficient products to help their customers save both money and energy.
  • Improve customer support: Providing top-notch customer support is crucial for creating customer satisfaction and brand loyalty. Sansui has plans to improve their customer support network to ensure that their customers are getting the help they need in a timely and efficient manner.

In addition to these plans, Sansui is also looking to expand their market reach internationally. They are planning to expand their business into emerging markets across Asia and continue to establish themselves as a global brand.

Future PlansGoals
Expand product lineTo remain competitive and meet customer demands by providing innovative and advanced products.
Focus on eco-friendlinessTo contribute towards a better environment by creating sustainable and energy-efficient products.
Improve customer supportTo establish customer loyalty through providing effective and efficient support to address customer needs.
Expand into emerging marketsTo establish themselves as a global brand and reach a wider customer base.

As Sansui continues to grow and innovate as a brand, consumers can expect to see even more cutting-edge technologies and products from this electronics giant.

Is Sansui a good brand?

1. Is Sansui a reliable brand?

Yes, Sansui is a reliable brand known for producing quality electronic products.

2. How is the sound quality of Sansui products?

The sound quality of Sansui products is exceptional, with clear and crisp audio output.

3. Are Sansui products affordable?

Yes, Sansui products are reasonably priced, making them accessible to customers with different budgets.

4. Does Sansui offer a warranty for their products?

Yes, Sansui offers a warranty for their products. The duration of the warranty may vary depending on the product.

5. Is Sansui a popular brand in the market?

Yes, Sansui is a popular brand in the consumer electronics market known for its quality and affordability.

6. Does Sansui offer after-sales service support?

Yes, Sansui provides after-sales service support to ensure customer satisfaction.

7. How long has Sansui been in the market?

Sansui has been in the consumer electronics market since 1947, making it an experienced and established brand.

Thanks for Reading!

We hope this article has helped answer your question about whether Sansui is a good brand. If you are in the market for reliable and affordable electronics, give Sansui a try. Don’t forget to visit our website again for more informative articles and reviews.