Is Ruroc a Good Brand? An In-Depth Review and Analysis

Ruroc, the iconic headgear brand for the thrill-seekers, has been making waves in the market for quite some time now. Their unique helmets are popular among snowboarders, skiers, dirt bikers, and motorcyclists alike. The question remains, “Is Ruroc a good brand?” In this article, we will delve into the world of Ruroc helmets and explore the features that set them apart from the competition. Strap in and let’s take a ride!

If you’re looking for a helmet that boasts an outstanding design and superb functionality, Ruroc might just be the brand for you. The company is renowned for pushing the boundaries when it comes to helmet innovation, ensuring that their customers receive the best possible experience. With the help of cutting-edge technology and top of the line materials, Ruroc helmets are designed to protect you in the most extreme environments.

Perhaps the best aspect of Ruroc helmets is their ability to blend style and substance. Each helmet is designed with a unique aesthetic that is both visually appealing and highly protective. From the turbine ventilation system to the anti-fog coating, Ruroc helmets are designed with the rider’s safety in mind. Stay tuned for more on why Ruroc is a good brand and what sets them apart from the rest.

History of Ruroc

Ruroc is a UK-based action sports brand that specializes in high-end helmets and goggles for extreme adrenaline sports. The company was founded in 2007 by brothers Max and Will Gribbon, who were avid snowboarders and wanted to create a helmet that looked as good as it performed.

Their first product, the Ruroc RG-1 helmet, was a groundbreaking model that combined style, functionality, and safety. It quickly gained popularity among snowboarders, skiers, and other action sports enthusiasts who were looking for a helmet that offered maximum protection without sacrificing style.

Over the years, Ruroc has expanded its product lineup to include goggles, gloves, and other accessories for extreme sports. Today, the brand is known for its cutting-edge design, innovative features, and commitment to safety.

Key Milestones in Ruroc’s History

  • 2007: Ruroc is founded by Max and Will Gribbon
  • 2009: The RG-1 helmet is launched and becomes an instant hit among action sports enthusiasts
  • 2012: Ruroc introduces its first line of goggles, the Ruroc RG-2 series
  • 2015: The Ruroc RG-1 X helmet is released, featuring an improved aerodynamic design and enhanced safety features
  • 2018: Ruroc partners with Formula One driver Sergio Perez to launch a new line of helmets, the Ruroc ATOM series

Ruroc’s Commitment to Safety and Innovation

One of the things that sets Ruroc apart from other action sports brands is its commitment to safety and innovation. The company has invested heavily in research and development to create helmets and goggles that offer the highest level of protection to its customers.

Ruroc’s helmets are designed to meet or exceed all relevant safety standards, including ASTM, CE, and EN standards. They feature advanced impact-absorbing materials, such as multiple layers of polycarbonate and EPP foam, to protect the head from impacts.

In addition to safety, Ruroc is also known for its innovative designs and features. Its helmets and goggles feature cutting-edge technology, such as magnetic quick-release chinstraps, scratch-resistant lenses, and anti-fog coatings, to enhance performance and comfort during extreme sports activities.

Ruroc’s International Reach

Since its founding, Ruroc has grown from a small UK-based company to a global brand with customers in over 100 countries. The company has offices and distribution centers in the UK, USA, Australia, and Asia, and its products are sold through a network of authorized dealers and online stores.

YearCountryExpansion Milestone
2011USARuroc opens its first US office and distribution center in Colorado
2013AustraliaRuroc partners with a local distributor to bring its products to the Australian market
2017AsiaRuroc opens a new office and distribution center in Hong Kong to serve customers in Asia

Ruroc’s international reach is a testament to the quality of its products and the brand’s commitment to serving customers in all parts of the world.

Ruroc’s Product Line


Ruroc is a brand that specializes in helmets and goggles for extreme sports like snowboarding, skiing, and mountain biking. Their product line includes a variety of helmets and goggles that come in different styles, colors, and designs to cater to the various preferences of their customers.

One of their signature products is the Atlas helmet series that features a unique aesthetic design, superior protection, and integrated audio technology. Another popular product is the RG1-DX helmet, which offers both style and functionality, with its detachable face mask and venting system that enhances breathability.

Ruroc also offers a range of goggles that provide excellent visual clarity, anti-fog protection, and a comfortable fit. The goggles come with interchangeable lenses, enabling users to choose the right lens for different weather conditions and light intensities.

Overall, Ruroc’s product line caters to extreme sports enthusiasts who prioritize both style and functionality. With their signature designs, superior protection, and innovative features, Ruroc helmets and goggles are a popular choice among athletes and enthusiasts alike.

Ruroc’s Product Line: Helmets

  • Atlas series
  • RG1-DX helmet
  • Competition Helmet

Ruroc’s Product Line: Goggles

Ruroc’s goggles provide excellent visual clarity, anti-fog protection, and a comfortable fit. The goggles come with interchangeable lenses, enabling users to choose the right lens for different weather conditions and light intensities.

Ruroc’s Product Line: Helmet and Goggle Accessories

In addition to helmets and goggles, Ruroc also offers a range of accessories such as face masks, helmet bags, and lens replacement kits. These accessories provide added functionality and protection to their already top-quality products.

Ruroc’s Product Line: Helmet and Goggle Comparison Table

HelmetsGoggles
DesignUnique aesthetic designVarious color and design options
ProtectionSuperior protectionVisual clarity and anti-fog protection
Innovative FeaturesIntegrated audio technology, detachable face mask, venting systemInterchangeable lenses

The table provides a comparison between Ruroc’s helmets and goggles in terms of their design, protection, and innovative features. It highlights the unique features of each product category and helps users make an informed decision when choosing the right Ruroc product for their needs.

Ruroc’s Helmet Safety Ratings

Ruroc is a popular brand when it comes to helmets for extreme sports. The brand has become well-known for creating high-quality helmets that are stylish, comfortable, and provide excellent protection. When it comes to safety, Ruroc does not leave anything on the table. Ruroc’s helmets have gone through various safety tests, and the results have been impressive. Let’s take a closer look at Ruroc’s helmet safety ratings.

  • ECE R22.05 Safety Certification: Ruroc’s helmets are certified with the ECE R22.05 safety standard, which is mandatory for all motorcycle helmets sold in Europe. The standard sets requirements for shock absorption, retention system, and penetration resistance. Ruroc’s helmets have passed all tests and are approved for use on European roads.
  • DOT Safety Certification: Ruroc’s helmets also meet the safety standards set by the United States Department of Transportation (DOT). The DOT rating evaluates the helmet based on impact attenuation, penetration resistance, and retention system effectiveness. Ruroc’s helmets pass all DOT tests, making them safe for use on American roads.
  • Snell Safety Certification: The Snell Memorial Foundation is a non-profit organization that provides safety guidelines for helmets used in motorsports. The Snell safety rating is one of the most rigorous helmet safety standards, and Ruroc’s helmets are certified by Snell. Ruroc’s helmets pass the rigorous tests set by Snell, making them suitable for use in extreme motorsports like motocross, snowboarding, and skiing.

Ruroc’s helmets are not only certified by ECE, DOT, and Snell but also by other International safety standards like AS (Australia), JIS (Japan), and PSC (Korea). All the safety standard certifications ensure that Ruroc’s helmets are not only stylish, but they also provide superior protection.

In conclusion, Ruroc’s helmet safety ratings are nothing but impressive. The brand’s dedication to safety has made their helmets one of the most sought after in the extreme sports world. Ruroc’s helmets have passed rigorous tests set by various safety standard organizations, making them durable, comfortable, and safe.

So, if you are looking for a stylish, comfortable, and safe helmet for your next extreme sport adventure, Ruroc is a good brand to consider.

CertificationRequirementsRuroc’s Certification
ECE R22.05Shock absorption, retention system, penetration resistancePassed all tests
DOTImpact attenuation, penetration resistance, retention system effectivenessPassed all tests
SnellPerformance tests, impact tests, retention system tests, positional stability testsPassed all tests

This table provides a quick summary of the certifications that Ruroc’s helmets have achieved and the requirements for each. As you can see, Ruroc’s helmets have passed all the necessary tests, ensuring they meet the highest safety standards.

Reviews of Ruroc helmets

When it comes to safety and protective gear, one of the first brands that come to mind is Ruroc helmets. These helmets have been gaining popularity because of their unique design and innovation, but are they really worth it? Here are some reviews of Ruroc helmets to help you decide:

  • Comfort: One of the biggest things that people look for in a helmet is comfort, and Ruroc helmets do not disappoint. The interiors are heavily cushioned and the padding is removable and washable. The helmet shell is lightweight, which makes it easy to wear for long periods without causing any pressure points or discomfort.
  • Design: One of the standout features of Ruroc helmets is their unique and aggressive design. The shell is made of a durable ABS moulded casing with an integrated chin guard, giving riders a sense of security on the road. The helmet also comes with a tinted visor and a clear visor for different riding conditions.
  • Safety: Ruroc helmets are designed to provide maximum safety to riders. The helmets are DOT (Department of Transportation) tested and certified, which means they have gone through rigorous testing to ensure they meet safety standards. The chin guard also provides extra protection to the lower part of the face.

If you’re still not convinced, here’s a quick comparison with some of the top brands in the market:

BrandPriceDesignSafety
Ruroc$$Unique and aggressiveDOT certified
Shoei$$$Classic and sleekDOT and SNELL certified
Arai$$$Simple and functionalDOT and SNELL certified

Overall, Ruroc helmets are a good brand to consider if you’re looking for a unique, comfortable, and safe riding experience. They may be a bit more expensive than other brands, but the extra features and protection they provide are definitely worth it.

Ruroc’s customization options

Ruroc is a brand that prides itself on offering customizable options for their products. The brand understands that their customers want to express their individuality, and they provide ample opportunities to do so. One of the ways Ruroc stands out from other helmet brands is through their customization options.

  • Customizable Visors – Ruroc offers a variety of visor colors to choose from. You can pick a color that matches the design of your helmet or choose a contrasting color for a bold effect. If you want to add a personal touch, you can also opt for a custom visor design.
  • Personalized Decals – Ruroc offers customized decals that can be added to your helmet. You can choose from a variety of designs, or you can create your own design. The decals are made from high-quality vinyl, ensuring they will stay put and look great for years to come.
  • Color Schemes – Ruroc’s helmets come in a variety of color schemes to choose from. If you can’t find a color scheme that you like, you can create your own. Ruroc allows customers to create a completely custom helmet with their color scheme builder.
  • Interior Options – Along with the exterior of the helmet, Ruroc offers customization options for the interior as well. You can choose from a variety of liner designs, including camo, stars and stripes, and more.
  • Engraving – Ruroc offers the option to have your helmet engraved with your name or a custom message. This adds a personal touch to your helmet and makes it truly one-of-a-kind.

Ruroc understands the importance of individuality and offers a variety of customization options that allow customers to express themselves. Whether it’s choosing a personalized visor or creating a completely custom color scheme, Ruroc has something to offer for everyone.

Check out the table below for a quick reference to Ruroc’s customization options:

Customization OptionDescription
Customizable VisorsChoose from a variety of visor colors and designs or create your own.
Personalized DecalsAdd customized decals to your helmet, choosing from pre-made designs or creating your own.
Color SchemesChoose from a variety of color schemes or create your own with Ruroc’s color scheme builder.
Interior OptionsChoose from a variety of interior liner designs, including camo and stars and stripes.
EngravingPersonalize your helmet with your name or a custom message engraved on it.

With so many customizable options, a Ruroc helmet is not just a helmet, it’s a reflection of your style and personality.

Ruroc’s Partnerships with Other Companies

Ruroc, a UK-based company, is widely known for its high-quality motorcycle helmets and snowboarding gears. The brand prides itself on producing unique designs that provide the utmost safety and comfort to its users. Ruroc’s impressive reputation has been further amplified through its various partnerships with other renowned companies in the industry.

  • KTM AG: Ruroc has collaborated with KTM AG for the production of a series of limited-edition helmets. The helmets were designed to complement the KTM motorbikes, making them the perfect match for riders looking to achieve optimal style and protection on the road.
  • Polaris: Ruroc has also partnered with Polaris, an American vehicle manufacturer that produces snowmobiles and all-terrain vehicles. The partnership has brought about the creation of the Ruroc RG1-DX helmet designed for Polaris off-roaders. The helmet comes with a Polaris accent color and an exclusive badging system, making it a perfect match for any Polaris off-road vehicle.
  • Star Wars: In 2019, Ruroc launched a limited edition helmet collection inspired by the Star Wars franchise. The collection featured helmets adorned with iconic Star Wars characters like Darth Vader and the Stormtroopers. The partnership was a huge success as the helmets sold out in record time, thus increasing Ruroc’s brand awareness and popularity.

Through these partnerships, Ruroc has continued to expand its reach and establish its reputation as a leading safety gear brand. The collaborations have allowed the company to design unique helmets that cater to specific target audiences while incorporating the latest technologies and quality materials. These helmets are not only stylish but also offer unparalleled safety features, thus making them the preferred choice for many riders and snowboarders.

Ruroc’s Customer Service

Ruroc is a brand that prides itself on its top-notch customer service. When you purchase a Ruroc product, you know that you are not just getting a high-quality piece of gear, but also excellent customer support and service.

  • Ruroc has a dedicated customer service team that is available to answer any questions or concerns you may have about their products. Whether it’s regarding sizing, fit, or maintenance, the team is well-equipped and knowledgeable to provide the necessary guidance and support.
  • One of the standout features of Ruroc’s customer service is their willingness to go above and beyond for the customer. If you have any issues with your Ruroc product, the team will work with you to find a solution that meets your needs and ensures your satisfaction.
  • Additionally, Ruroc offers a no-hassle returns policy. If for any reason you are not satisfied with your purchase, you can return it for a full refund or exchange within 30 days of purchase.

Overall, Ruroc’s customer service is a testament to their commitment to providing a premium experience for their customers. Whether you are a seasoned rider or newbie, you can feel confident and supported wearing Ruroc gear.

If you’re interested in learning more about Ruroc’s products and customer service, be sure to check out their website or get in touch with their team.

Ruroc’s pricing compared to other brands

When it comes to helmets, Ruroc is definitely not the cheapest brand out there. However, they do offer premium quality helmets with top-notch features, which makes their pricing worth the investment. Let’s take a closer look at Ruroc’s pricing compared to other popular brands in the market.

  • Bell: Bell is another top brand in the industry that offers high-quality helmets. Their pricing is pretty similar to Ruroc, with their higher-end models ranging from $400 to $800.
  • Shoei: Shoei is a Japanese brand that is known for its top-of-the-line helmets. Their pricing is slightly on the higher side compared to Ruroc, with their premium helmets ranging from $500 to $1000.
  • AGV: AGV is a popular Italian brand that offers sleek and stylish helmets. Their helmets are priced similarly to Ruroc, with their top-end models ranging from $400 to $800.

Looking at the above comparisons, we can see that Ruroc’s pricing falls in line with other premium helmet brands. However, what sets Ruroc apart is their innovative design and exceptional quality. Their helmets are designed with safety as their top priority, while also offering unique features such as the magnetic chin strap, adjustable ventilation system, and built-in Bluetooth communication system.

Ruroc’s helmets are definitely worth the investment when it comes to protecting your head during extreme sports activities. It’s always important to remember that your safety should never be compromised for a lower price tag.

BrandPrice Range
Ruroc$400 to $800
Bell$400 to $800
Shoei$500 to $1000
AGV$400 to $800

In conclusion, while Ruroc may not be the cheapest brand out there, their helmets are definitely worth the investment when it comes to safety and innovative features. Their pricing falls in line with other premium helmet brands, and their exceptional quality and design make them stand out from the rest.

Ruroc’s Marketing and Advertising Strategies

Ruroc has built an exceptional reputation for producing quality motorcycle helmets with a unique design that stands out in the market. The company has gained significant traction and appeal among motorcycle enthusiasts, stunt riders, and professional racers globally. The brand’s marketing and advertising strategies have been instrumental in building its brand identity and boosting product sales.

One of the strategies Ruroc uses is social media marketing, where the company regularly posts visually appealing content on its social media platforms, including Facebook, Twitter, and Instagram, to attract customers’ attention. The brand leverages various forms of visual media, including images, graphics, and videos, to showcase its products’ features and designs.

In addition, Ruroc collaborates with professional racers and stunt riders to promote its products. These collaborations include partnerships with rallycross driver Liam Doran and freestyle motocross rider Jarryd McNeil. This strategy helps to showcase the quality of the brand’s products to potential customers beyond just advertising imagery.

Ruroc also invests in search engine optimization (SEO) techniques by optimizing its website with appropriate keywords, tags, and descriptions to increase visibility on search engines. The brand also provides relevant content on its blog and website to educate customers on motorcycle safety regulations and the importance of buying high-quality helmets.

Finally, Ruroc has incorporated influencer marketing strategies, where the brand partners with social media influencers and bloggers with a substantial following to promote their products. This approach helps to reach new audiences and generate brand awareness in new communities.

Overall, Ruroc’s marketing and advertising strategies have been successful in building brand awareness and attracting a loyal customer base. The company’s unique designs and quality products marketed with the right strategies has allowed Ruroc to position itself as a trusted motorcycle helmet brand.

Ruroc’s Social Media Presence

Ruroc has an impressive social media presence that showcases their unique brand and products. They are active on multiple platforms including Facebook, Instagram, Twitter, and YouTube. Here are some of the highlights:

  • On Facebook, Ruroc has over 180,000 followers and frequently posts photos and videos of their helmets being used in action sports. They also interact with their followers by answering questions and responding to comments.
  • On Instagram, Ruroc has over 200,000 followers and posts stunning photos of their helmets and gear. They also share photos and videos of their customers using their products, which helps create a sense of community around the brand.
  • On Twitter, Ruroc has over 7,000 followers and uses the platform to share updates on their products and interact with their customers.
  • On YouTube, Ruroc has over 25,000 subscribers and posts videos showcasing their helmets and gear in action. They also post tutorials on how to properly use and maintain their products.

Ruroc’s social media presence is not only impressive in terms of the number of followers and engagement, but also in their content. They do an excellent job of showcasing their products and creating a sense of community around their brand. Their social media channels are definitely worth following for anyone interested in action sports and high-quality gear.

Ruroc Helmet Reviews on Social Media

Ruroc helmets have been reviewed and shared across various social media platforms. These reviews vary from individuals’ experiences of how comfortable and durable the helmet is to more technical reviews on the technology and features used in making Ruroc helmets.

These reviews can be found on platforms such as Instagram, YouTube, and Facebook. Ruroc has a section on their website dedicated to highlighting user-generated content. This includes social media posts from customers who are using Ruroc’s helmets in various adventure sports activities. The company also shares these posts on their website and social media accounts.

Overall, social media reviews are a great way to learn more about the quality, fit, and style of Ruroc helmets before making a purchase.

FAQs: Is Ruroc a Good Brand?

1. Should I trust Ruroc as a brand?

Yes, Ruroc is a trustable brand that specializes in helmets, eyewear, and apparel for snow sports and motorcyclists. The brand has a good reputation and its products are popular among professionals and enthusiasts.

2. Are Ruroc helmets safe?

Yes, Ruroc helmets meet the highest safety standards and are designed to protect the wearer from impact and injury. The brand uses advanced technology and materials to create strong and durable helmets that can withstand harsh conditions.

3. Do Ruroc products have good quality?

Yes, Ruroc products are known for their high quality and attention to detail. The brand uses premium materials and manufacturing processes to ensure that its products are durable, comfortable, and perform well in extreme environments.

4. Are Ruroc products worth the price?

Yes, Ruroc products are priced competitively for the quality and features they offer. Although they may be more expensive than some other brands, they are often worth the investment for those who prioritize safety, performance, and style.

5. Can I wash my Ruroc helmet?

Yes, you can wash your Ruroc helmet with mild soap and water. However, you should avoid using harsh chemicals and abrasive materials that can damage the helmet’s shell or visor. Always follow the manufacturer’s instructions for cleaning and maintenance.

6. What is Ruroc’s return policy?

Ruroc offers a 14-day return policy for all products purchased through its website or authorized dealers. If you are not satisfied with your purchase, you can return it for a full refund or exchange within 14 days of receiving it.

7. Does Ruroc offer warranty on its products?

Yes, Ruroc offers a warranty on its products against manufacturing defects and workmanship. The length of the warranty varies by product and can be found on the manufacturer’s website or included in the product packaging.

Closing Thoughts: Thanks for Reading!

We hope that this article has helped answer some of your questions about Ruroc as a brand. Whether you’re a snowboarder or a motorcyclist, Ruroc offers a range of high-quality products that will keep you safe and stylish on the slopes or the road. Don’t forget to check out their full range of helmets, eyewear, and apparel on their website. Thanks for reading and see you again soon!