Is Rough Country a Good Brand? A Comprehensive Review

You might have heard about Rough Country and wondering if it’s a good brand to invest your money in. Well, let me tell you, Rough Country is one of the best brands when it comes to vehicle suspension systems, lift kits, and accessories. From heavy-duty off-road equipment to sleek and stylish components, they have everything that you need for your vehicle.

The brand has been around for several years and has gained a reputation for being a reliable and trustworthy name in the industry. They offer top-notch quality products that are designed to withstand the harsh conditions of off-road driving. Whether you are an avid off-roader or just looking to enhance the look of your vehicle, you can’t go wrong with Rough Country.

Apart from their exceptional products, Rough Country also has a team of experts who are passionate about what they do. They are committed to providing their customers with the best possible service and support. As a result, they have a vast and loyal following of satisfied customers who can vouch for the brand’s excellence. So, if you are looking for quality off-road equipment, look no further than Rough Country.

Brief History of Rough Country

Rough Country is a reputed brand in the aftermarket industry that specializes in suspension systems and off-road equipment. They have been around since 1975 and have earned a name for themselves as one of the top brands in their niche.

The company was founded by two friends who started by manufacturing and selling lift kits for pickup trucks and Jeeps. Over the years, they have expanded their product range and now offer a wide variety of aftermarket parts such as shocks, steering stabilizers, lighting, and accessories for trucks, SUVs, and Jeeps.

Rough Country prides itself on providing high-quality products at affordable prices. They stand behind their products and offer an impressive lifetime warranty on all suspension products. This has helped them gain the trust and loyalty of numerous customers who swear by their products.

Key Milestones in Rough Country’s Journey

  • In 1980, Rough Country moved into a 5,000 square foot facility with four employees.
  • In 1994, they introduced their patented nitrogen-charged N2 shock absorbers.
  • In 2018, Rough Country launched their revolutionary Vertex coilover shock system, which offers unmatched versatility, adjustability, and performance.

Rough Country’s Mission

Rough Country’s mission is to provide customers with high-quality aftermarket products that enhance their vehicles’ performance and appearance. They strive to offer innovation, affordability, and exceptional customer service and support. Their dedicated team of experts works tirelessly to design, develop, and test their products to ensure they meet the highest standards of quality and durability.

Rough Country’s Product Range

Rough Country offers a broad range of products for trucks, Jeeps, and SUVs. They are best known for their suspension systems, which include lift kits, leveling kits, coilover systems, and shocks. Additionally, they offer a host of off-road accessories such as lighting, fender flares, step bars, skid plates, and winches.

Suspension SystemsOff-road Accessories
Lift KitsLED Lighting
Leveling KitsFender Flares
Coilover SystemsStep Bars
ShocksSkid Plates

No matter what your off-road needs are, Rough Country is sure to have something that suits you.

Customer Reviews of Rough Country Products

Rough Country is a well-known brand in the off-road parts industry. With its focus on providing affordable and high-quality products for trucks and SUVs, it has gained the trust of many customers. One of the best ways to gauge the quality and reliability of a brand is through customer reviews. Here are some things that customers have said about Rough Country products.

Pros and Cons

  • Many customers appreciate the affordability of Rough Country products compared to other brands in the market.
  • The products are easy to install, which saves customers both time and money for professional installation.
  • Several customers have found that their Rough Country parts have improved their vehicle’s performance, especially in off-road conditions.
  • On the downside, some customers have reported that the brand’s products may not last as long as other more expensive brands.
  • Some customers have also commented on the lack of customer support from the company, which can be frustrating when encountering issues.


On various shopping websites, Rough Country products have received mixed ratings. Some products have received an overwhelming amount of positive reviews, while others have received negative ones.

The company’s Lift Kits, for example, have an average rating of 4.7 out of 5 stars on Amazon. Customers have reported that they are straightforward to install and provide an excellent level of improve off-road clearance and performance. However, the brand’s shocks have received an average rating of 3.9 out of 5 stars, with some customers reporting that the shock quality was not as great as they had expected.

Overall Response

Overall, customers’ response to Rough Country products has been mixed, with a balance of both positive and negative reviews. Although affordability is a significant factor for many customers, product performance and durability are also key considerations.

Affordable pricingMay not last as long as more expensive brands
Easy to installLack of customer support
Improved vehicle performanceMixed customer ratings and reviews

In conclusion, Rough Country is a great brand for those looking for affordable, simple solutions for their off-road vehicles. However, customers should weigh the pros and cons before making their purchase decisions to ensure that they get the best value for their money.

Comparison of Rough Country Products with Competitors

When it comes to off-road suspension systems, Rough Country is a brand that has gained a considerable reputation in the market. However, like any other brand, it faces competition from other brands such as Bilstein, Skyjacker, and Rancho. Here is a comparison of the Rough Country Products with Competitors.

  • Bilstein: Bilstein is a brand that specializes in making high-performance shocks and struts. Compared to Rough Country, Bilstein may be considered as a more expensive brand; however, it is known for its high-end performance and durability. Bilstein has a variety of products suitable for different types of vehicles, including their 5100 and 4600 series shocks.
  • Skyjacker: Skyjacker is another brand that produces off-road suspension products. Compared to Rough Country, Skyjacker’s products can be considered more expensive. However, Skyjacker has a considerable portfolio of products suitable for any off-road adventure, including their Hydro and Nitro shocks.
  • Rancho: Rancho is a brand that has been in the off-road suspension systems market for more than 60 years. Rancho’s products are considered to be the most expensive compared to Rough Country and other competitors. However, they provide high-quality and durable products, including their RS9000XL and RS5000X shocks.

Overall, when it comes to quality and affordability, Rough Country is a brand worth considering. It offers suspension products for a variety of vehicles, including trucks, jeeps, and SUVs. Additionally, Rough Country’s products are cost-effective and versatile, making them an excellent value for the money. It’s crucial to consider other brands for off-road suspension products before making a purchase decision; however, in terms of affordability and quality, Rough Country is among the top competitors in the market.

Here is a table summarizing the comparison of Rough Country’s suspension products with other competitors:

BrandPriceProduct LineupDurability
Rough CountryAffordableVersatileDependable
BilsteinExpensiveHigh-end PerformanceDurable
SkyjackerExpensiveWide VarietyDurable
RanchoMost Expensive60+ Years ExperienceHigh-quality, Durable

When looking for off-road suspension products, it’s essential to analyze the current market trends, compare prices, and consider the product’s durability. The comparison table above offers a brief overview of the key competitors to Rough Country and their products’ potential benefits and drawbacks. Ultimately, the brand that you choose will depend on your needs, preferences, budget, and vehicle type.

Rough Country’s Selection of Suspension Lift Kits

When it comes to lifting your truck or SUV, Rough Country has a variety of options to suit your needs. They offer suspension lift kits ranging from 2 inches to 6 inches, as well as leveling kits for those looking to raise the front end of their vehicle to match the back.

  • Their most popular kits include the 2.5-inch and 4-inch lifts, which provide enough clearance for larger tires and increased ground clearance.
  • Rough Country also offers kits with premium shocks, adjustable control arms, and other features for those looking for a more advanced setup.
  • In addition, they have kits specifically designed for certain makes and models, ensuring a perfect fit and optimal performance.

Durability and Performance

One of the biggest concerns when lifting a vehicle is maintaining durability and performance. Rough Country puts their products through rigorous testing and ensures that each kit is built to withstand even the toughest conditions. Their kits are designed to maintain factory handling and ride quality, so you won’t sacrifice performance for looks.

Additionally, Rough Country’s suspension lift kits are backed by their Lifetime Replacement Warranty, ensuring that you can enjoy your lift without any worries.

Installation Process

Installing a suspension lift kit can be a daunting task for those who are not experienced in automotive work. Luckily, Rough Country provides detailed instructions and step-by-step guides for each kit they offer, making the installation process as easy as possible for the average user.

In addition, their kits come with all necessary hardware and components, so you won’t have to worry about missing parts or making multiple trips to the hardware store.

Price Point

Rough Country’s selection of suspension lift kits is affordable, making it a great option for those on a budget. Their kits start at around $200 and go up to $1,500 for more advanced setups. This makes it accessible to a wider range of consumers who want to lift their vehicle without breaking the bank.

Kit TypePrice Range
Leveling Kit$50 – $200
2-inch Lift Kit$200 – $500
4-inch Lift Kit$500 – $1,000
6-inch Lift Kit$1,000 – $1,500

Overall, Rough Country provides a great selection of suspension lift kits that are durable, perform well, and won’t break the bank. Their variety of options and detailed installation instructions make it a great choice for those looking to lift their truck or SUV.

The Quality of Rough Country’s Suspension Components

Rough Country has been in the off-road industry for over 40 years, offering some of the highest-quality suspension components on the market. Below are the key points to understand when it comes to the quality of Rough Country’s suspension components:

  • Rigorous testing: Rough Country ensures the quality of their products through a rigorous testing process, using advanced equipment and testing them to their limits before releasing them to the market.
  • Reliability: Rough Country’s products are highly reliable, and their suspension components are built to withstand the toughest conditions, ensuring that their customers can take their off-road adventures to the next level without worrying about equipment failure.
  • Warranty: Rough Country offers a limited lifetime warranty on most of their products, ensuring their customers can have peace of mind and confidence in their purchase.

Overall, Rough Country is a trusted brand in the off-road industry, offering high-quality suspension components that are reliable and durable. Their rigorous testing process, product reliability, and generous warranty make them a top choice for off-road enthusiasts.

In addition, Rough Country offers a wide range of suspension components, from lift kits to shocks and struts. These components are designed to fit a variety of makes and models, ensuring that there is a Rough Country product for nearly every off-road vehicle.

High-quality and durable suspension componentsSlightly higher price point compared to some competitors
Reliable products that can withstand tough conditionsSome components may require professional installation
Generous limited lifetime warrantyMay not have as wide a range of products compared to some competitors

Overall, the quality of Rough Country’s suspension components is unmatched in the off-road industry. Their rigorous testing process, reliability, and generous warranty make them a top choice for off-road enthusiasts who are looking for durable, high-quality suspension components that can withstand the toughest conditions.

Rough Country’s Warranty and Return Policy

Rough Country is a well-known brand in the world of off-road vehicles. One of the main factors that contribute to the popularity of this brand is the quality of their products. But we all know that no product is perfect, and sometimes we may need to return it. That’s why Rough Country has a warranty and return policy in place to ensure 100% customer satisfaction.

Warranty Policy

  • Rough Country offers a limited lifetime warranty on most of their products.
  • The warranty covers any defects in material or workmanship under normal usage.
  • The warranty only applies to the original purchaser and is not transferable.
  • Rough Country may choose to repair or replace the defective product, depending on the severity of the problem.
  • Customers must provide proof of purchase to be eligible for warranty claims.
  • The warranty does not cover any damage caused by accidents, misuse, abuse, or improper installation.

Return Policy

If you need to return a product, Rough Country has a hassle-free return policy:

  • You can return most products within 90 days from the date of purchase.
  • The product must be new and unused, in its original packaging, with all the manuals and accessories.
  • The customer must pay for the shipping costs of the return.
  • If the return is due to an error on Rough Country’s part, they will cover the shipping costs.
  • Rough Country will inspect the product upon arrival and issue a refund or exchange, depending on the situation.


Rough Country’s warranty and return policy are designed to protect customers in case of defects or other issues with their products. The warranty provides peace of mind, knowing that you’re covered in case of any unforeseen problems with your purchase. The return policy is customer-focused, allowing you to return a product with ease if it doesn’t meet your expectations. Overall, Rough Country’s warranty and return policy are a testament to their commitment to customer satisfaction.

Rough Country offers a limited lifetime warranty on most productsThe warranty only applies to the original purchaser and is not transferable
Rough Country’s return policy is hassle-freeThe customer must pay for the shipping costs of the return

Rough Country’s Leveling Kit Options

Rough Country is a highly popular brand among truck enthusiasts, known for their high-quality and affordable suspension systems. One of their most sought-after products is their leveling kits, which provide a level stance and better ground clearance for trucks. Here are the different leveling kit options offered by Rough Country:

  • 1.5-2-inch Leveling Kits: These are the most common leveling kits that Rough Country offers. They provide a small lift to the front end of your truck, which eliminates the factory “rake” and gives a more leveled look. They are compatible with most truck models and are easy to install.
  • 2.5-inch Leveling Kits: If you want a slightly bigger lift and more clearance, Rough Country’s 2.5-inch leveling kit is a great option. It’s perfect for off-roading and provides excellent ground clearance without compromising the ride quality. They are designed for specific truck models and come with all necessary hardware for easy installation.
  • 3.5-inch Leveling Kits: For those looking to make a statement and get a significant lift, Rough Country offers 3.5-inch leveling kits. They are perfect for larger tire clearance and increased ground clearance, making them ideal for off-road enthusiasts. These kits are available for specific truck models and come with everything needed for installation.

Each of these leveling kits comes with their unique advantages and are suitable for different purposes. Here are a few more things to consider before choosing your leveling kit:

Rough Country’s leveling kits are made from high-quality materials and come with a lifetime warranty. They are designed to improve your truck’s handling and ride quality, making them a great investment for any truck owner.

Leveling KitCompatibilityLift SizeHardware Included
1.5-2-inch Leveling KitMost truck models1.5-2 inchesYes
2.5-inch Leveling KitSpecific truck models2.5 inchesYes
3.5-inch Leveling KitSpecific truck models3.5 inchesYes

In conclusion, Rough Country’s leveling kits are an excellent choice for those looking to add a little lift to their truck. Whether you choose the 1.5-2-inch, 2.5-inch or 3.5-inch leveling kit, you can be sure that it will provide the lift and clearance you need to tackle any terrain.

Rough Country’s Shock Absorber Options

If you’re looking for a reliable and high-performing shock absorber for your off-road vehicle, Rough Country is a brand worth considering. Their shock absorber options provide excellent stability, control, and comfort, ensuring a smooth and safe ride in even the toughest terrains. In this article, we’ll dive deep into Rough Country’s shock absorber options and help you choose the right one for your vehicle.

The Number 8 Subsection: Rough Country’s Shock Absorber Options

Rough Country offers a wide range of shock absorber options to choose from, catering to different vehicle types and driving needs. Here’s a breakdown of their most popular shock absorber options:

  • 2.2 Series Shock Absorbers: These are entry-level shock absorbers designed for light to moderate off-road use. They are affordable, easy to install, and provide a decent balance of comfort and performance. They come with a durable 18mm spring-loaded piston rod and a nitrogen-charged monotube design for improved control and stability.
  • 2.0 Performance Shock Absorbers: These are mid-range shock absorbers ideal for light to moderate off-road use. They offer a significant improvement over stock shocks in terms of performance, durability, and adjustability. They feature a 10-stage velocity-sensitive valving for precise control, a high-pressure nitrogen charge for consistent damping, and a chromed hardened 9/16-inch piston rod for strength.
  • 2.5 Series Shock Absorbers: These are high-performance shock absorbers designed for serious off-road use. They offer superior control, stability, and comfort, making them ideal for extreme off-road driving and rock crawling. They come with a large 2.5-inch diameter body and piston for improved oil capacity and cooling, a 9/16-inch chrome hardened piston rod for strength, and a monotube design for consistent damping and better heat dissipation.
  • N3 Shock Absorbers: These are nitrogen-charged shock absorbers designed for heavy-duty use. They are ideal for larger, heavier off-road vehicles that require extra support and stability. They feature a 10-stage variable valving for smooth and comfortable ride on-road, and a heavy-duty construction for improved durability and performance off-road.

Each of these shock absorber options is available in different lengths, travel, and mounting styles to fit various vehicle models and applications. They also come with a limited lifetime warranty for added peace of mind and customer support.

Shock Absorber OptionVehicle TypeDriving Needs
2.2 SeriesLight to Moderate off-roadAffordable and easy to install
2.0 PerformanceLight to Moderate off-roadImproved performance and adjustability
2.5 SeriesSerious off-road and rock crawlingSuperior control, stability, and comfort
N3Larger, heavier off-road vehiclesHeavy-duty support and stability

In conclusion, Rough Country’s shock absorber options are designed to deliver exceptional performance, comfort, and durability in off-road driving. Depending on your vehicle type, driving needs, and budget, you can choose from a range of shock absorber options that fit your requirements. With Rough Country’s limited lifetime warranty and customer support, you can rest assured that you’re investing in a quality product that will enhance your off-road experience.

Rough Country’s Lighting and Accessories

When it comes to adding extra lighting to your vehicle, Rough Country’s lighting options are a great way to improve your visibility while driving off-road. Here are some of the benefits of Rough Country’s lighting accessories:

  • Rugged design: Rough Country’s lights are designed to withstand tough off-road conditions, with durable construction and strong materials that can hold up against rocks, dust, and debris.
  • Bright illumination: Rough Country’s lights offer some of the brightest LED illumination on the market, with powerful beams that can cut through even the darkest backcountry trails.
  • Ease of installation: Many of Rough Country’s lighting accessories are designed for easy installation, with plug-and-play wiring and simple mounting procedures that make it easy to get your lights up and running quickly.

One of the best things about Rough Country’s lighting options is the variety of products they offer. Whether you’re looking for a set of off-road lights to mount on your bumper, a light bar to install on your roof, or even a set of rock lights to improve your undercarriage visibility, Rough Country has you covered.

In addition to their lighting accessories, Rough Country also offers a range of other accessories to improve your off-road experience. From winches and recovery gear to bumpers and suspension upgrades, Rough Country has everything you need to take your off-road adventures to the next level.

Product NameFeaturesPrice
Rough Country 30-inch Black Series LED Light BarSingle-row LED design, 10,800 Lumens, IP67 waterproof rating, durable die-cast aluminum housing$229.95
Rough Country 2-inch Square Cree LED Lights (Pair)2,160 Lumens each, IP67 waterproof rating, die-cast aluminum housing$89.95
Rough Country 12-inch LED Light BarSingle-row LED design, 4,800 Lumens, IP67 waterproof rating, die-cast aluminum housing$99.95

Overall, Rough Country’s lighting and accessory products are a great choice for anyone looking to improve their off-road capabilities. With their durable construction, bright illumination, and easy installation, Rough Country’s products are sure to provide a valuable addition to any off-road vehicle.

Rough Country’s Customer Service Reputation

When it comes to purchasing aftermarket parts for your vehicle, having a company with a good customer service reputation can be just as important as the quality of their products. Rough Country understands this and has been dedicated to providing excellent customer service since their start in 1975. Here are just a few reasons why Rough Country has a top-notch customer service reputation:

  • Responsive and Knowledgeable Staff: Rough Country’s customer service team is made up of experts in the field who are dedicated to helping customers find the right parts for their vehicle and answering any questions they may have.
  • Easy to Reach: Customers can connect with Rough Country’s customer service team via phone, email, or live chat. They also have a user-friendly website with detailed product information and installation instructions.
  • Flexible and Hassle-Free Returns: Rough Country offers a 30-day money-back guarantee on their products, making the buying process risk-free for customers. Their return process is also hassle-free and straightforward.

Overall, Rough Country’s commitment to excellent customer service has earned them a loyal customer base and a positive reputation in the aftermarket parts industry. Whether you’re a seasoned off-roader or a newcomer to the game, you can feel confident in choosing Rough Country as your go-to source for high-quality aftermarket parts and exceptional customer service.

Here is a table summarizing Rough Country’s customer service reputation:

Key FactorsRating
Responsive and Knowledgeable Staff5/5
Easy to Reach5/5
Flexible and Hassle-Free Returns5/5

Overall Rating: 5/5

Is Rough Country a Good Brand? FAQs

1. What kind of products does Rough Country offer?

Rough Country is a brand that specializes in suspension systems, lift kits, shocks, and other off-road accessories for trucks and SUVs.

2. Is Rough Country trustworthy?

Yes, Rough Country is a trustworthy brand that has been in the market for over 40 years. Its products are known for their quality and durability.

3. How long does Rough Country lift kit last?

Rough Country lift kit can last for several years. It depends on various factors such as the type of conditions the vehicle is exposed to and how well the kit is maintained over time.

4. Is Rough Country affordable?

Rough Country is one of the most affordable off-road brands in the market. Their products are priced competitively, making them a great value for money.

5. Does Rough Country offer a warranty for their products?

Yes, Rough Country offers a limited lifetime warranty for their products. This warranty covers defects in materials and workmanship.

6. Does Rough Country have good customer service?

Rough Country is known for its excellent customer service. They have a friendly and knowledgeable team of experts that can help you with any questions or concerns you may have.

7. Can Rough Country lift kits damage my vehicle?

No, Rough Country lift kits are specifically designed to fit your vehicle’s specifications. As long as the kit is installed correctly, it will not damage your vehicle.

Closing Note

We hope this article has helped you answer some of your questions about whether Rough Country is a good brand. From our research, we found that Rough Country is a trusty brand that offers quality and durable products at an affordable price. If you’re looking to upgrade your off-road vehicle, Rough Country may be a great option to consider. Thanks for reading, and we hope to see you again soon!