Is Revolution a Good Makeup Brand? A Review of Revolution’s Cosmetics

Ladies, have you ever come across a makeup brand that makes you look like a goddess while saving you a ton of money? Come meet Revolution Beauty! As one of the leading brands in the makeup industry, Revolution Beauty has been taking the beauty world by storm with its quality products and unbeatable prices. With products ranging from foundations, concealers, eyeshadow palettes, lipsticks, and everything in between, Revolution Beauty offers something for everyone.

If you’re on a hunt for a brand that delivers excellent quality while not burning a hole in your pocket, Revolution Beauty should be on the top of your list. With its innovative and trendy formulations, Revolution Beauty promises to give you the ultimate beauty experience without compromising on the quality of their products. From its range of inclusive foundation shades to the pigmented eyeshadow palettes, Revolution Beauty has been gaining a massive following for a good reason.

So, why go anywhere else when Revolution Beauty has got you covered? Whether you’re a makeup enthusiast or just prefer a natural look, Revolution Beauty has something for everyone. So go ahead and give it a try, and we promise you’ll fall in love with this incredible brand in no time!

History of Revolution Makeup Brand

Revolution Makeup Brand, known as Makeup Revolution before its rebranding, is a UK-based cosmetics company that has been taking the beauty industry by storm since its launch in 2014. The brand has gained a massive following all over the world, thanks to its high-quality products and affordable prices.

Revolution Makeup was founded by Adam Minto and Tom Allsworth, who were driven by a simple goal: to create a makeup brand that is accessible to everyone. They saw a gap in the market for affordable makeup with professional-quality formulas.

The brand started out with a collection of eyeshadow palettes that quickly became a hit among beauty enthusiasts. The success of the eyeshadow palettes led to the expansion of the line, which now includes a wide range of makeup products and accessories.

Here are some of the key milestones in the history of Revolution Makeup:

  • 2014: Launch of the brand, initially named Makeup Revolution
  • 2015: Release of the brand’s first eyeshadow palettes, which quickly became best-sellers
  • 2016: Expansion of the product line to include makeup brushes, contour kits, and highlighters
  • 2018: Rebranding of the brand to Revolution Makeup
  • 2020: Launch of the brand’s skincare line, Revolution Skincare

Product Line of Revolution Makeup

Revolution Makeup is a fast-growing cosmetics brand known for its high-quality and affordable products. The brand offers a wide range of products, including foundations, concealers, eyeshadows, lipsticks, and more. Here is a brief overview of the product line of Revolution Makeup:

  • Face: The face category includes a range of products such as foundations, concealers, powders, blushes, and bronzers. The brand offers a variety of shades for all skin tones and types, making it easy to find your perfect match.
  • Eyes: The eyes category features products like eyeshadow palettes, eyeliners, mascaras, and brow products. Revolution Makeup offers a wide range of eyeshadow palettes with various color schemes to suit different styles and preferences.
  • Lips: The lips category includes lipsticks, lip glosses, lip liners, and liquid lipsticks. The brand offers different finishes like matte, satin, and glossy, with a variety of shades to choose from.
  • Skincare: The brand has a small but impressive skincare line that includes cleansers, toners, serums, and face masks. Their skincare products are formulated with high-quality ingredients that are gentle on the skin.
  • Tools: Revolution Makeup offers a range of makeup tools, including brushes, sponges, and lash curlers. Their tools are designed to help create flawless makeup looks.

Revolution Makeup Bestsellers

Revolution Makeup has a range of bestselling products loved by makeup enthusiasts all over the world. Here are some of their popular products:

Revolution Conceal & Define ConcealerThis concealer is known for its high coverage and long-lasting formula. It comes in over 50 shades and is perfect for covering dark circles and blemishes.
Revolution Reloaded Eyeshadow PaletteThese palettes come in a range of beautiful shades and finishes. They are highly pigmented and blendable, making it easy to create stunning eye looks.
Revolution Pro Fix Oil Control Makeup Fixing SprayThis fixing spray is perfect for oily skin and helps to keep makeup in place all day. It has a mattifying effect and helps to control shine.
Revolution Matte LipstickThese lipsticks come in a range of bold shades and have a comfortable matte finish. They are long-lasting and perfect for creating statement lip looks.

Overall, Revolution Makeup offers a wide range of affordable and high-quality products that cater to all skin types and preferences. Their bestsellers have proven to be fan favorites, and their product line is constantly expanding to meet the evolving needs of their customers.

Customer Reviews for Revolution Makeup Products

Revolution Makeup is a popular makeup brand that has been generating a lot of buzz in the beauty industry. You may have seen their products at Ulta, Sephora, or online, but are they worth the hype? The best way to evaluate a makeup brand’s effectiveness is by taking a look at customer reviews. So, we did some research to see what real customers have to say about Revolution Makeup Products. Here’s what we found:

  • Many customers rave about the brand’s affordability. Revolution Makeup offers a wide range of products at very reasonable prices. Customers appreciate that they can try out new makeup looks without breaking the bank.
  • Customers also seem to be impressed with the quality of Revolution Makeup Products. The brand has a diverse range of products, including eyeshadow palettes, lipsticks, foundations, and primers, which are all well-reviewed by customers.
  • Some customers have commented on the brand’s packaging. While the minimalist packaging is sleek, some customers feel that it can be too flimsy, causing products to break or spill easily. However, this may not be a deal-breaker for everyone.

Overall, Revolution Makeup seems to have a positive reputation among its customers. The brand has a loyal fanbase who appreciate their affordable prices, diverse range of products, and quality. While there are some complaints about the packaging, it’s clear that Revolution Makeup is a brand that is worth trying out if you’re looking for high-quality, budget-friendly makeup options.

Comparison of Revolution Makeup with other Brands in the Market

Revolution Makeup is a popular brand that has been making waves in the beauty world for quite some time now. Many people are curious about how this brand stacks up against other well-known names in the market. In this article, we will compare Revolution Makeup with some of the most famous brands in the market, including MAC, L’Oreal, and Maybelline, to name a few.

Revolution Makeup vs. Other Brands: Key Differences

  • Price Point: One of the most significant differences between Revolution Makeup and other brands is the price point. Revolution Makeup is known for being affordable without compromising the quality of the products.
  • Product Range: Unlike some of the leading brands in the market that cater to a specific skin tone and undertone, Revolution Makeup offers a wide range of products for every skin tone and undertone, making it an inclusive brand.
  • Packaging: Revolution Makeup has been praised for its packaging, which is very similar to high-end brands, while other brands in the market have often been criticized for their packaging being flimsy and prone to breakage.

Revolution Makeup vs. MAC

MAC is a renowned brand, and almost everyone has heard of it. It is considered a high-end brand that caters to a specific market. While both brands offer a broad range of colors, MAC has a wider range of products and is often considered as the gold standard when it comes to makeup products. However, Revolution Makeup offers a more affordable option without sacrificing the quality of the products. It is perfect for those seeking high-quality products on a budget.

Revolution Makeup vs. L’Oreal and Maybelline

L’Oreal and Maybelline are both drugstore brands. While both brands offer quality products, Revolution Makeup is known for its affordability while still providing great quality. Although L’Oreal and Maybelline offer a wider range of products, they often have limitations when it comes to skin tone. Revolution Makeup offers products for all skin types and shades, making it an inclusive brand that allows everyone to have a piece of the makeup pie.

When it comes to the packaging, Revolution Makeup has a more modern aesthetic that might be attractive to young people, while the other brands prefer a more classic look that might attract a different crowd.

Revolution Makeup vs. Fenty Beauty

Comparison FactorRevolution MakeupFenty Beauty
Price PointAffordableHigh-end
Product RangeSimilar range of products, but Fenty Beauty offers a wider variety of foundation shadesWide range of products, including a broad color range catering to all skin tones
PackagingModern and interesting designClassy and elegant packaging
Brand InclusivityInclusive to all skin tones and typesKnown for primarily being inclusive to people of color

While both Revolution Makeup and Fenty Beauty offer similar quality and cater to different markets, Fenty Beauty is known for catering to a very specific market, people of color. Regardless of that, Revolution makeup offers makeup solutions that are affordable and doesn’t compromise on the quality of its products.

Pricing Strategy of Revolution Makeup

Revolution Makeup is known for offering affordable yet high-quality beauty products to its customers. The brand’s pricing strategy is designed to appeal to a broad range of consumers, from those on a budget to those looking for a splurge-worthy item.

  • The brand offers many products at a low price point, including its popular eyeshadow palettes, which start at around $7.00.
  • Revolution Makeup also frequently runs sales and promotions, allowing customers to purchase their favorite products at an even more discounted rate.
  • Additionally, the brand offers a rewards program, where customers can earn points for purchases that can be redeemed for discounts on future orders.

However, despite its affordable prices, Revolution Makeup does not compromise on quality. The brand’s products are known for their high pigmentation, blendability, and long-lasting formula.

In comparison to other drugstore makeup brands, Revolution Makeup’s pricing strategy is competitive, making it a go-to brand for many beauty enthusiasts on a budget.

Revolution Makeup offers many products at a low price point.Some customers might perceive the low prices to mean lower quality products.
The brand frequently runs sales and promotions on its products.Shipping costs may be high for customers who do not meet the minimum order amount for free shipping.
The brand offers a rewards program where customers can earn points for purchases.The product range may not be as extensive as some other makeup brands.

Overall, Revolution Makeup’s pricing strategy has been successful in attracting and retaining customers who are looking for affordable yet high-quality beauty products.

Packaging Design of Revolution Makeup Products

The packaging design of Revolution Makeup Products has been said to be one of the brand’s best-selling points. Revolution Beauty, formerly known as Makeup Revolution, was founded in 2014 and has since been known for its bold and eye-catching packaging. The brand has been praised for coming up with unique and original packaging designs that can easily make a statement on anyone’s vanity table.

  • The design of Revolution products looks high-end and sophisticated, despite being affordably priced. The brand uses sturdy materials in their packaging, which is the foundation of the luxurious feel of their products.
  • Revolution Makeup Products usually come in sleek and glossy black containers with pops of color that range from gold, rose gold, and silver. The design oozes class and elegance, making it look very aesthetically pleasing.
  • One of the unique packing designs from Revolution Makeup Products is the heart-shaped highlighters. The packaging for the highlighters has an interlocking heart shape and a mirror on the lid, which gives it both a fun and functional element.

The design of the packaging strongly resonates with the brand’s message of social responsibility and inclusivity. Revolution Makeup Products focus on delivering quality makeup products that cater to a diverse range of skin tones, so they opt for a sturdy build that will not crack or fall apart, making it a long-term investment.

The design of Revolution Makeup Products is a perfect blend of functionality and appealing aesthetics, creating a cohesive brand image that is recognizable anywhere. The brand’s ability to churn out a steady stream of distinct and fresh packaging designs has been a driving force for its success, making it a staple in every makeup lover’s bag.

Revolution products are affordable and easily accessibleThe fragile nature of Revolution’s packaging may result in breakage during shipping or while in use
Revolution Makeup Product’s sleek packaging design is suitable for display on a vanity tableThe packaging may seem too uniform, leading to reduced product differentiation on the shelf
The fun, bright, and bold packaging is perfect for experimentation and gift givingThe shiny packaging makes it difficult to photograph without picking up reflections

In conclusion, Revolution Makeup Products packaging designs are bold, imaginative, inclusive, and easily recognizable, creating a cult-like following that keeps people coming back for more.

Marketing and Advertising Campaigns of Revolution Makeup

Revolution Makeup, formerly known as Makeup Revolution, is a global beauty brand that provides customers with high-quality makeup products at an affordable price. The brand has been successful in gaining immense popularity among makeup lovers worldwide. Their success can be attributed to their brilliant marketing and advertising campaigns that have helped the brand build an exceptional brand identity and promote their product range effectively. Here are some of the crucial factors that have contributed to the successful marketing and advertising campaigns by Revolution Makeup:

  • Social Media Marketing: Revolution Makeup has a massive social media presence with over 20 million followers on Instagram alone, making them one of the most influential beauty brands on social media. They use their social media platforms to showcase their products and share user-generated content. Revolution Makeup also frequently collaborates with social media influencers and personalities to promote their products, making them more appealing to their target audience.
  • Product Launches: Revolution Makeup is always coming up with new product launches and has a reputation in the industry for its constant innovation. They use their social media platforms to create hype and build anticipation around upcoming launches, often involving their followers in the process and asking for their feedback on product development. This creates a sense of community around the brand and helps build a loyal customer base.
  • Branding: Revolution Makeup has created a distinct brand identity through its consistent branding efforts. From their packaging to their social media posts, Revolution Makeup uses a consistent aesthetic that sets them apart from their competitors. Additionally, their unique product names and playful branding strategies help them appeal to a younger, trend-conscious audience.

Revolution Makeup has also actively used traditional forms of advertising to promote its product range, such as:

  • Print Ads: The brand has featured in various top-tier beauty publications like ELLE and Cosmopolitan, both online and in print, which has helped them reach a wider audience.
  • In-Store Signage: Revolution Makeup has an extensive retail presence, with stores around the world. Their in-store signage promotes their product range, often highlighting their best-selling products, along with exclusive offers.
  • Collaborations: Revolution Makeup frequently collaborates with other brands, designers, and influencers to promote their products. These collaborations have helped them reach a wider audience and build their credibility in the industry.

Lastly, here is an overview of some of the advertising campaigns by Revolution Makeup:

Advertising CampaignDescription
The Multivitamin Collection CampaignA product launch campaign that showcased the benefits of using their Multivitamin Collection range. The campaign included social media posts, in-store signage, and newsletters.
The Pride X Collection CampaignA collaboration with LGBTQ+ charity The Trevor Project to launch a Pride-themed collection. The campaign included Instagram posts, in-store signage, and a donation to the charity.
The Friends Collection CampaignA nostalgic product launch campaign that capitalized on the popularity of the iconic TV show. The campaign included social media teasers, in-store signage, and a Friends makeup quiz.

Revolution Makeup’s marketing and advertising campaigns have been successful in creating brand awareness, building a loyal customer base, and promoting their product range effectively. Their consistent branding efforts, collaborations, and extensive social media presence make them a reputable and trustworthy brand in the beauty industry.

The Role of Social Media in Revolution Makeups Success

Social media has played a crucial role in the success of Revolution Makeup. As a brand, Revolution Makeup has successfully utilized social media to reach a wider audience. The beauty industry has always been highly competitive, with new brands emerging every day. However, Revolution Makeup has managed to stand out in the crowd, thanks to their social media strategy.

  • Instagram: Revolution Makeup has over 20 million followers on Instagram, making them one of the most-followed beauty brands on the platform. Their Instagram feed is filled with high-quality images featuring their products, tutorials, and collaborations with popular influencers. Revolution Makeup’s Instagram account is not just a platform to showcase their products but also a community where makeup enthusiasts can come together and share their passion.
  • YouTube: Revolution Makeup also has over 5 million subscribers on YouTube. They regularly upload videos featuring their products, tutorials, and makeup challenges. Their YouTube channel has become a go-to destination for makeup enthusiasts looking for inspiration and guidance.
  • Influencer Collaborations: Revolution Makeup has collaborated with several popular influencers in the beauty industry to create exclusive products. These collaborations not only help to promote the brand but also provide influencers with a platform to showcase their creativity.

Not only has Revolution Makeup effectively utilized social media to reach a wider audience, but they have also created a strong brand image through their online presence. Their social media handles are consistent in terms of tone, imagery, and messaging. This consistency has helped to create a brand identity that is recognizable and relatable to their audience.

Furthermore, social media has helped Revolution Makeup to stay on top of trends and to stay engaged with their audience. By continuously monitoring social media platforms, Revolution Makeup is able to identify trends and create products that are in demand. They are also able to respond quickly to their audience’s needs and feedback, which helps to build customer loyalty.

Instagram20 million
YouTube5 million

In conclusion, social media has been a driving force in the success of Revolution Makeup. The brand has effectively utilized social media platforms to reach a wider audience, create a strong brand identity, and build customer loyalty. By staying on top of trends and engaging with their audience, Revolution Makeup has managed to stay ahead of the competition.

Expansion and Growth Plans of Revolution Makeup Company

Revolution Makeup Company has been rapidly expanding its brand presence since its inception in 2014. As a fast-growing global brand, the company has continuously demonstrated its ability to remain ahead of emerging trends in the makeup industry. The following subtopics outline the Expansion and Growth Plans of Revolution Makeup Company:

  • International Expansion
  • Innovative Product Development
  • Retail Strategy
  • Influencer Marketing
  • Digital Technology Integration
  • Social Responsibility and Sustainability Goals
  • Celebrity Collaborations
  • Merging with Other Brands
  • Opening Physical Stores

The company’s expansion plans are closely tied to its mission to stay ahead of emerging trends and to become one of the top global beauty brands. One of the most important aspects of their expansion strategy is international expansion, which they have been able to accomplish through online retail and an extensive network of stockists. Revolution Makeup Company also recognises the importance of having a well thought out retail strategy in place that includes a range of channels and touchpoints to reach customers in various markets and demographics.

The brand has been known for its innovative product development with a focus on diverse and inclusive beauty products. Revolution Makeup Company has developed a reputation for being an early adopter of emerging trends, which has helped to position them as one of the most innovative brands in the industry. Additionally, the company actively partners with major influencers to promote their products. The aim is to increase their social media presence and reach younger consumers who are more likely to resonate with influencer endorsements.

Revolution Makeup Company emphasises digital technology integration as a core component of its strategy. This means investing in state-of-the-art technology platforms and implementing robust customer relationship management solutions aimed at providing personalised shopping experiences. It allows the company to reach a wider audience while making the purchasing journey a seamless one for the customer.

The company is also committed to sustainability and social responsibility goals, and has been implementing a range of initiatives aimed at reducing its environmental impact. One of the key ways it has been doing this is by strategically selecting suppliers who share its values and sourcing materials from sustainable sources wherever possible. They have also undertaken charity initiatives such as donating portions of their profits to the COVID-19 relief efforts.

Celebrity CollaborationsMerging with Other Brands
Revolution Makeup Company has collaborated with high-profile celebrities such as CarmiMua and Charli D’Amelio to create unique product collections.The in-house merger of Revolution Makeup Company and its sister brand Makeup Obsession has allowed the company to tap into new markets and offer a wider range of products to customers
The company has used these collaborations to increase product visibility and promote its brand to a wider audience.The merger offers a new avenue for adding innovative products to their brand and sharing marketing resources and customers between the two brands.

Finally, one of the most significant steps the company has taken towards growth is to open additional brick and mortar stores. While the pandemic has made it particularly challenging for them to move forward with their physical store plans, the company plans to intensify its efforts post-pandemic. Opening physical stores allows the company to reach a new segment of the market and provide customers with unique in-store shopping experiences.

The above Expansion and Growth Plans of Revolution Makeup Company are all interconnected as they work together to achieve the company’s broader goals and objectives. With the beauty industry continuing to evolve at a rapid pace, it is imperative for the company to stay at the forefront of emerging trends and maintain an innovative mindset.

Sustainability Initiatives of Revolution Makeup Company

Revolution Makeup Company is a beauty brand that cares not only about providing high-quality cosmetics but also about the impact it has on the environment. They have implemented various sustainability initiatives to minimize their ecological footprint and promote responsible consumption. Some of these initiatives include:

  • Cruelty-free and Vegan Products: Revolution Makeup Company takes pride in being a cruelty-free and vegan beauty brand. They do not test their products on animals, and their products do not contain animal-derived ingredients, making them an excellent option for consumers who want to make ethical choices.
  • Recyclable Packaging: The company uses recyclable materials for their packaging, which reduces the amount of waste being sent to landfills. They also encourage their customers to recycle their used containers.
  • Reduced Carbon Footprint: Revolution Makeup Company has taken steps to reduce its carbon footprint by using renewable energy sources in their manufacturing process and investing in energy-efficient equipment. They also strive to minimize transportation emissions by sourcing ingredients locally whenever possible.

In addition to these initiatives, Revolution Makeup Company is dedicated to raising awareness about sustainability issues and encouraging their customers to make eco-friendly choices. They frequently share informative and inspiring content on social media platforms to educate their followers about the importance of sustainability and the impact of consumer choices.

Sustainability Report

Revolution Makeup Company believes in transparency, and as part of this commitment, they have published a comprehensive sustainability report that outlines their efforts to minimize their environmental impact. This report covers a broad range of topics, including energy consumption, water usage, waste management, and more. The report also highlights the progress they have made in reducing their carbon footprint and increasing the sustainability of their manufacturing processes.


If you’re looking for a beauty brand that prioritizes sustainability and ethical practices, Revolution Makeup Company is an excellent choice. Their cruelty-free and vegan products, recyclable packaging, and dedication to reducing their carbon footprint make them a leader in the beauty industry’s sustainability movement. By choosing their products, you not only get high-quality makeup, but also the satisfaction of knowing that you’re supporting a brand that cares about the planet and its inhabitants.

Is Revolution a Good Makeup Brand? FAQs

1. Is Revolution a cruelty-free makeup brand?

Yes, Revolution is a cruelty-free makeup brand. They do not test their products on animals.

2. Are Revolution products affordable?

Yes, Revolution products are known for their affordable prices. They are a great option for those who want quality makeup without breaking the bank.

3. Can I find Revolution products at my local drugstore?

Yes, Revolution products are available at many drugstores and retailers, including Ulta, Target, and Walgreens.

4. What are customers saying about Revolution products?

Many customers are thrilled with Revolution’s products, especially their eyeshadow palettes and highlighters. Some have even called them the “best drugstore makeup brand.”

5. Are Revolution’s products good quality?

Yes, Revolution uses high-quality ingredients and many of their products are praised for their pigmentation and lasting power.

6. Does Revolution offer a wide range of products?

Yes, Revolution offers a wide range of products, including foundation, concealer, eyeshadow, lipstick, and more. They also have a variety of shades and finishes to choose from.

7. Is Revolution a trustworthy brand?

Yes, Revolution is a trustworthy brand. They have been around for years and have a strong reputation for producing quality, affordable makeup products.

Closing Thoughts: Thank You for Your Interest in Revolution Makeup!

We hope this article has helped answer any questions you may have had about Revolution as a makeup brand. With their cruelty-free practices, affordable prices, and quality products, Revolution is a great option for anyone looking to try out new makeup. Thanks for reading and be sure to check back in for more beauty insights in the future!