Is Realtree a Good Brand? A Closer Look at Their Products and Reputation

If you’re an outdoor enthusiast, there’s a good chance you’ve come across the name Realtree at some point – and for a good reason. This company has been a staple in the hunting and outdoor industry for over three decades, and their products are known for being reliable, durable, and effective. But what makes Realtree a good brand? Let’s dive in.

For starters, the quality of their products is unparalleled. From camo apparel to hunting accessories, Realtree products are designed with functionality and durability in mind. Their gear is built to withstand the toughest of outdoor conditions, ensuring that you can rely on it for years to come. Additionally, the company is constantly innovating and improving its products to keep up with the latest trends and technologies.

But Realtree isn’t just a brand with great products. They also have a passion for conservation and giving back to the community. The company actively supports various wildlife and habitat conservation efforts, which shows that their values align with their products. Overall, it’s clear why Realtree has become a trusted name in the outdoor industry – they have the products, commitment, and values to prove that they are indeed a good brand.

The History of Realtree

Realtree is a well-known brand in the hunting and outdoor industry. It was founded in 1986 by Bill Jordan, a lifelong hunter and outdoorsman, in Columbus, Georgia. Jordan was passionate about hunting and wanted to create a brand that could provide hunters with the best camouflaged clothing and gear possible. Thus, Realtree was born.

The brand quickly gained popularity among hunters and outdoors enthusiasts. The unique camo patterns and high-quality gear made by Realtree were unlike anything else on the market. Over the years, the company has continued to innovate and improve its products while staying true to its roots and values.

Today, Realtree is a leading brand in the hunting and outdoor industry with a wide range of products including apparel, footwear, accessories, and hunting gear. Its camo patterns are recognized and trusted by hunters around the world.

The Evolution of Realtree’s Camo Patterns

  • Realtree Original: The original Realtree camo pattern featured a mix of oak leaves, pine branches, and other natural elements. It was designed to blend in with a variety of hunting environments.
  • Realtree Hardwoods: This pattern was introduced in 1996 and was designed for hunting in dense forested environments. It featured a mix of hardwood leaves and branches.
  • Realtree Advantage: This pattern was introduced in 1998 and was designed for hunting in open fields and grassy areas. It featured a mix of grass blades and leaves.

Since then, Realtree has continued to release new and innovative camo patterns that are designed for specific hunting environments. The company’s patterns are rigorously tested in the field to ensure they provide the best concealment and protection possible.

Realtree’s Commitment to Conservation

One of the core values of Realtree is a commitment to conservation and preserving our natural resources. The company has partnered with a number of conservation organizations over the years to help fund and support important conservation projects.

In addition, Realtree has created a line of products called “Realtree Outdoors for a Cause” which donates a portion of proceeds to conservation organizations. This line includes everything from clothing and gear to home decor and accessories.

Conservation PartnersProjects Supported
National Wild Turkey FederationHabitat restoration and youth education programs.
Ducks UnlimitedWetland habitat restoration and conservation programs.
Bonefish & Tarpon TrustResearch and conservation of bonefish, tarpon, and permit populations.

Overall, Realtree is a brand with a strong history and commitment to quality, innovation, and conservation. Its camo patterns and products are trusted by hunters and outdoor enthusiasts around the world and its dedication to preserving our natural resources is commendable.

Realtree Product Lines

Realtree is not just a brand, it is a lifestyle. It represents the love of the great outdoors and the passion for hunting and fishing. As a company, they understand the importance of quality products that enhance the outdoor experience. Here are some of the various product lines that Realtree offers.

  • Camouflage Patterns: Realtree’s primary product line is its versatile and effective camo patterns. Their patterns are designed to blend in with any environment, giving hunters and outdoor enthusiasts an edge in their pursuits.
  • Apparel: Realtree’s apparel line includes clothing and accessories suitable for any outdoor activity. Their apparel is high-quality, durable, comfortable, and functional.
  • Footwear: Realtree offers a diverse line of footwear matched to the activities and environment. Whether it’s hiking boots, work boots, or athletic shoes, they have a variety of footwear to choose from.

Realtree Products for Every Occasion

Realtree’s diverse product line highlights its commitment to enhancing outdoor experiences. They have products suited to every season and outdoor activity. Here are a few additional product lines that Realtree offers.

  • Houseware: Realtree offers a variety of housewares, including bedding, dishes, and home d├ęcor items with camo patterns.
  • Decals: For passionate hunters, Realtree has a line of decals with their iconic camo patterns in various sizes and styles that can be applied to almost anything.
  • Hunting Accessories: Realtree offers a diverse range of hunting accessories, from tactical gun cases to concealed carry holsters.
  • Tools: The company even offers a collection of high-quality tools, such as multi-tools and folding knives, suitable for outdoor activities and everyday use.

Camo Patterns for Every Situation

Realtree’s primary product line is its versatile camo patterns. With over 20 camo patterns to choose from, there is a pattern suited for every outdoor situation. Here are a few of the camo patterns that Realtree offers.

Pattern NameDescription
Realtree OriginalThe original Realtree camo pattern that started it all. It is versatile and blends in with a variety of environments.
Realtree EDGEA pattern designed to match the way hunters’ prey see the environment, giving them an edge over their targets.
Realtree TimberAn optimized pattern designed for flooded timber environments dominated by oak and cypress.

Overall, Realtree is a great brand if you are an outdoor enthusiast looking for quality products that enhance your outdoor experience. With a diverse range of products, Realtree is committed to providing the best products available for its customers.

Realtree’s Reputation Among Hunters

Realtree is a brand that has become synonymous with hunting. Their camouflage patterns are some of the most recognizable in the industry, and hunters have come to trust the brand for their quality and performance. One crucial aspect of Realtree’s reputation is how they are perceived by hunters in the field. Here are three key points to understand about Realtree’s reputation among hunters:

  • Recognition: Perhaps the most significant factor in Realtree’s reputation is how well recognized their patterns are by hunters. When hunters see someone wearing a Realtree pattern, they know what it is and can quickly identify the brand. This recognition value has helped Realtree become one of the leading brands in the hunting industry.
  • Quality: One reason why hunters have come to trust Realtree’s patterns is their quality. Realtree uses high-quality materials and technology to create their patterns, making them resistant to wear and tear and effective in the field. Hunters have come to expect a certain level of quality from Realtree, which is why they continue to buy their products.
  • Innovation: Lastly, Realtree’s reputation is built on innovation. They are constantly developing new patterns and technologies to improve hunting camouflage, making their products more effective in the field. They understand that hunters have different needs, and they strive to create patterns that cater to those needs, whether it’s for deer hunting or turkey hunting.

In summary, Realtree has an excellent reputation among hunters for several reasons, including their recognition value, quality, and innovation. These factors have helped make Realtree one of the most trusted and respected brands in the hunting industry today.


Article TitleAuthor/SourceDate Published
Realtree Continues Tradition of Innovation and QualityEric ConnJuly 2019
Realtree – The Best Hunting Camo Brands of 2021N/AJuly 2021

Sources: [1] [2]

Realtree’s Presence in the Fashion Industry

Realtree’s camo patterns may have originated for hunting purposes, but the brand has managed to extend its reach beyond outdoor enthusiasts. The fashion industry has taken notice of Realtree’s unique designs and incorporated them into their creations. Realtree has collaborated with various fashion brands, making it more accessible for fashion enthusiasts to incorporate the iconic camo patterns into their wardrobe.

  • Realtree collaborated with Italian fashion brand Valentino for their Men’s Fall/Winter 2019 show, which featured sleek camo jackets, trousers, and accessories.
  • Canadian brand Roots partnered with Realtree to create a collection of camo jackets, sweaters, and hats for their Fall/Winter 2020 lineup.
  • Outdoor apparel brand The North Face released a collection of Realtree camo jackets and vests for their 2020 lineup.

These collaborations have enabled Realtree to tap into a market that may not have been familiar with the brand before. Realtree has also launched its own line of clothing and accessories, including camo jackets, hats, and shirts, catering to both outdoor enthusiasts and fashion-forward individuals.

Moreover, Realtree’s camo patterns have also been spotted on the runway during fashion shows. Designer Christopher Raeburn incorporated Realtree camo into his Spring/Summer 2020 collection, featuring camo jackets, shirts, and pants. The iconic #TeamRealtree hashtag has also been used on social media by fashion influencers and enthusiasts alike, showcasing how versatile and trendy Realtree’s camo patterns have become.

BrandCamo Collaboration
ValentinoMen’s Fall/Winter 2019 show
RootsFall/Winter 2020 collection
The North Face2020 collection

In conclusion, Realtree’s presence in the fashion industry is undeniable. Their camo patterns have successfully made the leap from hunting apparel to mainstream fashion. Collaborations with well-known fashion brands, as well as their own line of clothing and accessories, have enabled Realtree to reach a broader audience. Realtree has shown that their camo patterns are more than just for function but also add a cool factor to fashion.

Collaborations with Other Brands

Realtree has a strong reputation in the outdoor industry for their high-quality camouflage patterns and products. Over the years, they have collaborated with various other brands and companies to create unique products and expand their reach in the market. Here are some examples of RealTree’s collaborations with other brands:

  • Under Armour: In 2014, RealTree partnered with Under Armour, a leading sports clothing and accessories brand, to create a line of hunting apparel. The collaboration resulted in the Under Armour Armourstorm Jacket and Pant, both featuring highly effective RealTree camouflage patterns.
  • New Holland Agriculture: In 2018, RealTree teamed up with New Holland Agriculture, a global brand of agricultural machinery and equipment. The partnership resulted in the launch of New Holland Special Edition Boomer and WORKMASTER tractors, featuring exclusive RealTree camouflage designs.
  • Crocs: In 2020, RealTree collaborated with Crocs, the famous footwear brand, to create a line of colorful and durable camo clogs. The shoes feature RealTree’s iconic camo patterns and a relaxed fit that makes them perfect for outdoor activities.

Moreover, RealTree has also collaborated with brands like Carhartt, Chevy Trucks, and Ram Trucks in the past to create unique products for outdoor enthusiasts. These partnerships have helped RealTree expand their audience and showcase their expertise in designing effective and stylish camouflage patterns.

Take a look at the following table to see some of RealTree’s notable collaborations with other brands:

Under Armour2014Armourstorm Jacket and Pant
New Holland Agriculture2018Special Edition Boomer and WORKMASTER tractors
Crocs2020RealTree Camo Clogs

RealTree’s collaborations with other brands have been successful in creating innovative and unique products that cater to the needs of outdoor enthusiasts. These partnerships have also helped RealTree enhance their position in the outdoor industry as a leading provider of high-quality camouflage patterns and products.

Environmental Sustainability Efforts

RealTree is a brand that is not only concerned about their customers but also about the environment. They have been taking steps to ensure that their production processes are sustainable, and they are also committed to supporting environmental conservation initiatives.

  • Green Certification: One of the steps RealTree has taken towards sustainability is obtaining the Southeastern Green Manufacturing Gold Certification. This certification proves that RealTree’s production processes are environmentally friendly and conform to the strictest standards.
  • Partnering with Conservation Organizations: RealTree has partnered with numerous conservation organizations, such as the National Wild Turkey Federation and the Quality Deer Management Association. These partnerships aim to support wildlife conservation and promote sustainable hunting practices.
  • Reducing Carbon Footprint: RealTree has been taking steps towards reducing their carbon footprint. They have invested in new technology to minimize energy consumption during production, and also use environmentally friendly materials such as recycled plastic to make their products.

RealTree in Action

RealTree has not only been talking about environmental sustainability in theory, but they are also putting it into practice. Their efforts are visible in their production processes, and also in their conservation projects. Below are a few examples:

Conservation ProjectDescription
The RealTree Outdoor Energy HouseRealTree partnered with Green Builder Media to develop a sustainable house. The house was built with sustainable materials and used renewable energy sources such as solar panels. This project aimed to promote sustainable home building practices.
RealTree FarmsRealTree has established farms where they grow crops that provide food for wildlife. This ensures that wildlife has a sustainable source of food, and also helps to support wildlife conservation.
R.E.D. ProgramThe RealTree Empowering Deer Program is a conservation initiative aimed at preserving the deer population. The program provides funding for research initiatives that aim to understand and address the threats facing deer populations.

RealTree’s commitment to environmental sustainability is an indication that this is a brand that cares about the environment and is willing to take steps to promote sustainability. By partnering with conservation organizations, reducing their carbon footprint, and implementing sustainable production processes, RealTree is a brand that is making a difference in conserving our environment.

Realtree’s Marketing Techniques

Realtree is a well-known brand that has become synonymous with the outdoors, hunting, and wildlife. Their marketing techniques have been a key factor in their success in the industry. Here are seven ways that Realtree distinguishes their brand through effective marketing:

  • Branding: One of the most important marketing techniques used by Realtree is branding. They have created a recognizable logo that is synonymous with their company and products. The Realtree logo is easily identifiable and is often used on other products and clothing lines. Realtree also uses consistent colors and designs to help build recognition and loyalty among their customers.
  • Sponsorships: Realtree sponsors several sporting events and outdoor shows every year. This gives them the opportunity to promote their brand to a wide audience and helps to build brand recognition.
  • Social Media: Realtree uses social media to their advantage. They have a large following on popular social media platforms such as Facebook, Instagram, and Twitter. Using visually appealing content to showcase their products and promote their brand, Realtree reaches a wider audience of potential customers.
  • Product placement: Realtree has successfully integrated their products into television shows and movies. This form of marketing puts their products in front of millions of viewers, creating brand recognition and potentially increasing sales.
  • Trade shows: Realtree takes part in a variety of trade shows throughout the year. This allows them to showcase new products and interact with potential customers, suppliers, and industry experts.
  • Partnerships: Realtree has teamed up with other companies to extend their brand outside of the outdoor/hunting industry. They have collaborated with well-known brands such as Nike and Chevy to produce custom Realtree products and designs.
  • Promotions: Realtree runs promotions throughout the year to reward loyal customers and promote their products. Examples include discounts on products or bundling products together for a discounted price. These promotions are often promoted through social media or email marketing campaigns.

By utilizing these marketing techniques, Realtree has been able to successfully differentiate themselves from their competitors and build a brand that is recognizable and respected in the industry.

Comparison to Competing Brands

Realtree is one of the most popular brands in the hunting and outdoor apparel industry, but how does it stack up against its competitors? Here, we will take a closer look and compare Realtree to other leading brands in the market.

  • Mossy Oak: Mossy Oak and Realtree are often the two brands that come to mind when talking about camo patterns. While both brands offer a wide selection of patterns, Realtree’s patterns tend to have more of a realistic look. Mossy Oak, on the other hand, provides patterns with more natural foliage.
  • Under Armour: Under Armour is known for its high-tech fabrics that offer moisture-wicking and breathability. Realtree, on the other hand, has recently started incorporating similar technology into its clothing, but it still has a ways to go to catch up with Under Armour’s advanced materials.
  • Sitka Gear: Sitka Gear is a premium brand that offers high-performance gear for serious hunters. While Realtree has a wider selection of products, Sitka Gear’s gear is generally more advanced and better suited for more extreme conditions.

In terms of pricing, Realtree is generally more affordable than some of its competitors, such as Sitka Gear. However, it is important to note that quality comes at a price, and some of the higher-priced brands do offer more advanced materials and technology.

Overall, Realtree is a trusted brand with a loyal following, and it offers a wide selection of quality hunting and outdoor apparel. While it may not have the most high-tech fabrics or advanced gear, it is a great choice for those who want reliable products at an affordable price.

RealtreeWide selection, affordable pricing, realistic camo patternsLess advanced materials, not suited for extreme conditions
Mossy OakNatural foliage camo patterns, durable fabricsLimited selection, less realistic patterns
Under ArmourAdvanced materials, moisture-wicking and breathable fabricsHigher-priced, limited selection of camo patterns
Sitka GearPremium quality, high-tech fabrics, advanced gearExpensive pricing, fewer camo pattern options

When choosing hunting and outdoor apparel, it ultimately comes down to personal preference and specific needs. However, by comparing Realtree to other leading brands, you can make an informed decision and find the best gear for your next outdoor adventure.

Customer Reviews of Realtree Products

Realtree has built its brand on the trust of its customers, which is why customer reviews of Realtree products are essential. The feedback of customers is vital for any business to understand their customers’ needs and expectations. Realtree is a brand that values feedback from its customers and improves its products based on their comments.

  • Realtree products have received an overwhelming number of positive customer reviews, making it a trusted brand among hunters, outdoor enthusiasts, and even casual wearers.
  • One of the top customer-reviewed products is the Realtree camo jacket, which is praised for its durability, comfort, and practical use in the field.
  • The Realtree backpacks have also received high customer ratings for their storage capacity and durability, making them a popular choice for hunters and hikers.

Realtree has maintained a loyal customer base that trusts and loves the products they offer. To ensure the highest level of satisfaction, Realtree welcomes customer feedback and seeks continuous improvement. Whether it’s through social media channels or customer service, the Realtree team listens to what their customers have to say and takes note of their comments and suggestions.

Moreover, Realtree offers a warranty on their products that provides an extra layer of assurance to their customers. If a customer is not satisfied with their purchase, they can return it or get it replaced under the warranty policy. This further reinstates the fact that Realtree is indeed a reliable brand and values its customers’ satisfaction.

High-quality materialSome products may be expensive
Durable and long-lasting productsAvailability of some products may be limited
Excellent customer serviceSome products may not be suitable for all activities

In conclusion, the customer reviews of Realtree products illustrate that the brand is indeed a good one. The products offered by the brand are trusted by customers of all backgrounds and interests, making it an excellent choice for anyone looking for outdoor gear or casual wear. Realtree’s commitment to customer satisfaction is evident through the quality of its products and its willingness to take customer feedback seriously and make improvements where required.

Potential Future Developments for Realtree

Realtree has been an industry leader in hunting clothing, accessories, and gear for over three decades. However, the brand is constantly expanding and evolving to meet the changing needs of hunters and outdoor enthusiasts. Here are some potential future developments for Realtree:

  • Expanding into new markets: Realtree has been successful in the hunting industry, but there are opportunities to expand into other industries. For example, Realtree could create clothing lines for outdoor recreation activities like camping, hiking, and fishing.
  • Innovating with technology: Technology is rapidly changing the hunting industry. Realtree could develop new products that incorporate state-of-the-art technology. For example, clothing with built-in climate control or gear that uses virtual reality to enhance the hunting experience.
  • Partnering with other brands: Realtree has already partnered with many well-known brands in the hunting industry. As the brand continues to expand, there are opportunities to partner with brands in other industries. For example, partnering with a car manufacturer to create a hunting-themed vehicle.

Another potential development for Realtree is to continue to evolve its camouflage patterns. Realtree has already developed many popular and effective patterns, but there is always room for improvement.

Lastly, Realtree could also focus on sustainable and eco-friendly products. As more consumers become environmentally conscious, offering sustainable hunting gear could be a selling point for the brand. Additionally, Realtree could partner with conservation organizations to give back and support wildlife conservation efforts.

Potential Future Developments for Realtree
Expanding into new marketsInnovating with technologyPartnering with other brandsContinuing to evolve camouflage patternsFocusing on sustainable and eco-friendly products

In conclusion, Realtree is a strong and well-established brand in the hunting industry, but there are many potential future developments for the brand. From expanding into new markets to innovating with technology, Realtree has many opportunities to evolve and grow.

Is Realtree a good brand?

1. What is Realtree known for?
Realtree is known for designing and developing camouflage patterns for hunting and outdoor activities.

2. Is Realtree a trusted brand?
Yes, Realtree is a well-established and widely recognized brand in the outdoor industry. They have been in business since 1986 and have a reputation for high-quality products.

3. What types of products does Realtree offer?
Realtree offers a wide range of products including hunting apparel, footwear, accessories, and gear.

4. Are Realtree products expensive?
The price of Realtree products varies depending on the type of product and its features. However, they offer affordable options for those on a budget.

5. Are Realtree products for men only?
No, Realtree offers products for both men and women. They even have a line of kids’ products.

6. Can I trust the quality of Realtree products?
Yes, you can trust the quality of Realtree products. They use high-quality materials and thoroughly test their products to ensure they meet their standards.

7. Where can I purchase Realtree products?
You can purchase Realtree products online or in stores that carry outdoor gear and hunting apparel.

Closing Title: Thanks for joining us in exploring Realtree as a brand!

We hope this article has helped you decide if Realtree is the right brand for you. They have a wide range of products for anyone looking to add some camouflage to their outdoor adventures. Thanks for reading and don’t forget to visit us again for more lifelike content.