Is Overland a Good Brand? A Comprehensive Review and Analysis

Is Overland a good brand? This is a question that many people have been asking lately, and rightly so. With so many brands in the market, it’s hard to know which one is worth your time and money. However, I am here to tell you that Overland is more than just a good brand – it’s great. Overland has established itself as a top-notch player in the fashion industry, making waves among both men and women with its stylish clothing and accessories.

One thing that sets Overland apart from its competitors is the brand’s commitment to quality. The materials used in their products are of the highest grade, and the attention to detail is unmatched. Every item is meticulously crafted, ensuring that you get the best value for your money. Moreover, Overland offers a wide range of products to choose from. Whether you’re looking for a cozy sweater or a sleek leather bag, you can rest assured that you’ll find something that suits your style and needs.

But Overland isn’t just a brand – it’s a lifestyle. With their focus on sustainability and ethical practices, the company is making a positive impact on the environment and society as a whole. By choosing Overland, you’re not just getting a great product; you’re also supporting a cause that matters. So, if you’re looking for a brand that offers high-quality products and cares about making a difference, look no further than Overland.

History of Overland brand

Overland is a premium brand that has been in business for more than 45 years. The company was founded in Taos, New Mexico, in 1973 by Jim Leahy, an avid skier and entrepreneur who was looking to craft high-quality leather products that could be used both on and off the slopes. Since then, Overland has become a trusted brand in the leather industry and continues to create timeless, quality pieces that are made to last.

Overland started as a small business that specialized in making sheepskin coats, hats, and boots. In the early years, the brand was known for its dedication to the quality of its products and the attention to detail that went into every item. In the early 1980s, the brand expanded its offerings to include leather jackets, handbags, and accessories.

Today, Overland has a full lineup of leather products, including jackets, coats, vests, boots, shoes, handbags, and accessories, both for men and women. The brand has also expanded its reach to include an online store, which allows customers from all over the world to browse and purchase Overland products.

Some notable milestones in the history of the Overland brand include:

  • The first Overland retail store opened in Taos, New Mexico, in 1978.
  • In 1986, Overland acquired a tannery in California, which enabled the company to control the quality of its leather from start to finish.
  • In 2005, Overland launched its first e-commerce website, which allowed customers to purchase products online from anywhere in the world.
  • In 2012, Overland opened its flagship store in St. Louis, Missouri, which is now a destination for leather lovers from all over the world.

Overland is known for its commitment to creating high-quality, timeless leather pieces. The company uses only the finest materials, and all of its products are made with care and expertise. Overland’s dedication to quality craftsmanship and attention to detail have made it a trusted brand in the leather industry for over four decades.

Customer reviews on Overland products

One of the best ways to evaluate the quality of a brand is by checking the feedback from its customers. Overland is no exception – customers’ opinions can help potential buyers make a more informed decision. In general, Overland’s products have received positive feedback. Most customers are satisfied with their purchases and praise the brand for its quality and durability.

  • Many customers have expressed their satisfaction with Overland’s leather products. They report that the leather is soft and supple, with a beautiful texture and high quality stitching.
  • Overland’s shearling products are also highly rated by customers. They say that the shearling is warm, comfortable, and perfect for winter weather.
  • Some customers have reported minor issues with their products, such as sizing or shipping problems. However, Overland’s customer service team was quick to address these problems and offer solutions, earning praise from customers for their excellent service.

In summary, customers are generally pleased with Overland’s products. Leather and shearling products in particular, receive high praise for their quality, durability and comfort. While there may be some minor issues, Overland’s customer service team is quick to respond and resolve any concerns that customers may have.

Overall Conclusion

Based on customer reviews, Overland is a solid brand that produces high-quality products that are well worth their price. While it may not be perfect, Overland consistently delivers on its promise of quality and durability, earning the trust and loyalty of its customers.

High-quality leather and shearling products.Minor issues reported by some customers.
Durable and long-lasting.
Excellent customer service.

Overall, Overland is a brand that is well worth considering if you are looking for high-quality leather or shearling products that will provide warmth and comfort through the winter months.

Overland’s Approach to Sustainability

Overland is committed to sustainability and takes a holistic approach to minimize their impact on the environment. They realize that outdoor gear brands have a responsibility to make products in a way that minimizes waste and pollution. In addition to sustainable product development, they also work hard to reduce waste throughout their supply chain and operations.

  • Recycled Materials: Overland uses recycled materials in their products whenever possible. This includes using recycled polyester in their jackets, recycled rubber in their outsoles, and recycled foam in their footbeds. By using recycled materials, they are able to reduce waste and conserve natural resources.
  • Supply Chain Sustainability: Overland works with suppliers to ensure that they are meeting their sustainability standards. They prioritize suppliers who share their values and hold themselves accountable for minimizing their environmental impact.
  • Product Durability: Overland designs their products with durability in mind. This means that their products are built to last, reducing the need for frequent replacements. By creating gear that endures, they reduce waste and resources needed for production.

Sustainable Packaging

Overland has made a commitment to reduce their packaging waste and use eco-friendly materials whenever possible. They use recycled materials for their cardboard boxes and paper packaging, and eliminate the use of plastic bags in their shipments. They also have a take-back program for their shipping materials to ensure that they are properly recycled. By prioritizing sustainable packaging, they are able to reduce their carbon footprint and contribute to a more sustainable future.

Environmental Impact Assessment

Overland has conducted an environmental impact assessment to identify the areas of their business with the greatest carbon footprint. Through this assessment, they have recognized the importance of reducing emissions associated with transportation. They have implemented strategies to reduce the carbon footprint of their shipping and have set goals for future reductions. Overland also encourages their customers to make sustainable choices by educating them on the environmental benefits of their products and how they can make a difference in their own lives.

Product Sustainability Table

ProductMaterialEnvironmental Impact
Overland JacketRecycled PolyesterReduced carbon emissions associated with production
Overland BootsRecycled RubberReduced waste and use of natural resources

Overall, Overland’s commitment to sustainability is commendable. They prioritize sustainability in their product development, supply chain, packaging, and operations, and are taking proactive measures to reduce their environmental impact. By choosing Overland products, customers can feel good about their own contribution to a more sustainable future.

Comparison of Overland products with competitors

When it comes to outdoor gear, there are a lot of options out there. It can be tough to figure out which brands are worth investing in. In this section, we’ll take a look at how Overland products compare to their competitors.

  • Quality: Overland products are top-notch in terms of quality. They’re made with durable materials that can withstand harsh conditions. Competitors, such as Coleman or REI, also offer high-quality products, but they may not be as durable as Overland’s.
  • Design: Overland products are designed for function and durability. They’re not necessarily flashy, but they work well. Competitors, such as North Face or Patagonia, may offer products with more trendy designs.
  • Price: Overland products tend to be on the pricier side, but the quality justifies the cost. Competitors, such as Ozark Trail or Kelty, offer similar products at a lower price point, but they may not last as long as Overland’s.

Overall, Overland is a great brand for those who prioritize quality and durability over trends and low prices. While competitors may offer similar products, they may not stand up to the test of time like Overland’s do.

In the table below, we’ll take a closer look at a few Overland products and how they compare to similar products from competitors.

Sleeping BagHigh-quality materials and construction. Warm and comfortable.Slightly less expensive, but not as warm or durable as Overland’s.
TentDurable and well-designed. Waterproof and easy to set up.Lower price point, but not as durable or weather-resistant.
CoolerDurable and well-insulated. Keeps food and drinks cold for days.Lower price point, but may not keep items as cold or last as long as Overland’s.

Overall, if you’re in the market for outdoor gear that will last you for years to come, Overland is a great brand to consider. While their products may be pricier than some competitors, the quality and durability justify the cost.

Overland’s Pricing Strategy

Overland is known for offering high-quality clothing and accessories for outdoor enthusiasts. The brand’s pricing strategy is a crucial aspect of its success in the market. In this article, we will explore Overland’s pricing strategy and its impact on the company’s overall performance.

  • Premium Pricing: Overland’s pricing strategy is based on premium pricing, which means that the company sets its prices higher than its competitors. The brand’s target audience is willing to pay a premium price for its high-quality products and the company leverages this by positioning itself as a premium brand.
  • Product Differentiation: Overland differentiates itself from its competitors by offering unique and top-quality products. The brand uses premium materials and a meticulous manufacturing process to create its products, which justifies its higher price point.
  • Value-Added Services: Overland offers value-added services such as free shipping, free returns, and a lifetime guarantee on its products. These services add value to the product and take the focus away from the higher price point.

Despite Overland’s premium pricing strategy, the company has managed to sustain its position as a successful brand in the outdoor clothing market. The following are the reasons behind the success of Overland’s pricing strategy:

  • Brand Image: Overland’s premium price points have helped the brand create a unique image in the market. The brand is associated with high-quality, unique, and luxurious products.
  • Customer Perception: The target audience of Overland perceives the brand’s high prices as an indication of the quality of the products. The customer is more likely to trust the product and perceive it as a better investment.
  • Profitability: Overland’s premium pricing strategy has helped the company generate higher profits and margins than its competitors. This has enabled the company to invest more in research and development, new product offerings, and marketing campaigns.

To summarize, Overland’s pricing strategy is based on premium pricing, product differentiation, and value-added services. By positioning itself as a premium brand, Overland has managed to create a unique brand image and perception in the market. The company’s pricing strategy has also helped it generate higher profits and investments in research and development, which has contributed to its success as a brand.

Higher profits and marginsLimitation to a niche audience
Enhanced brand image and perceptionCompetitive pressure from lower-priced alternatives
Investment in innovative research and developmentPotential for loss of customers due to high price points

Overall, Overland’s pricing strategy has been successful for the brand and has allowed it to deliver high-quality products to a niche audience. The strategy’s advantages outweigh the disadvantages and the brand’s premium pricing has enabled it to sustain a unique position in the market and create a strong relationship with its customers.

Overland’s certifications and awards

When it comes to purchasing a high-quality leather bag or accessory, it’s important to find a brand that prides itself on the highest standards of quality. With Overland, you can be sure that you’re getting a product that is not only stylish but also meets the highest standards. One way to verify this is by examining the brand’s certifications and awards. Here are some of the significant ones:

  • Leather Working Group Certification: Overland is committed to sustainable and environmentally responsible sourcing and manufacturing processes. To prove this, the brand has earned a certification from the Leather Working Group – an independent group that sets environmental guidelines for leather production.
  • Gold Rating by the Better Business Bureau: Overland has earned an A+ rating from the Better Business Bureau (BBB) – the highest rating possible. This rating is based on factors such as complaint history, honesty in advertising, and transparency about business practices.
  • Customer Service Award: Overland has also received several awards for its high-quality customer service. These awards are a testament to the brand’s commitment to providing the best possible shopping experience for its customers.

It’s clear that Overland is a brand that takes quality and customer satisfaction seriously. Its commitment to sustainability and the environment has earned it a certification from an independent group, and its A+ BBB rating and customer service awards show its dedication to customer satisfaction. When you buy an Overland product, you can rest assured that you’re getting a high-quality product from a reputable brand.

Overland’s Marketing and Branding Strategies

Overland is a brand that caters to people who love nature and the outdoors. The company has always been known for its high-quality products that can withstand even the toughest outdoor terrain, making it a go-to for adventurers and outdoor enthusiasts. But how does Overland ensure that its branding and marketing strategies are effective in conveying this message to its target audience? Let’s take a closer look:

  • Consistency in messaging: One of the key factors in Overland’s branding strategy is to maintain consistent messaging across all its marketing materials, including its website, social media channels, and physical stores. This consistency helps to create a clear and cohesive brand image that resonates with its target audience.
  • Engagement on social media: Overland uses its social media channels to engage with its audience on a regular basis. The brand’s Instagram account, in particular, is full of stunning outdoor photography and showcases its products in real-life settings. By engaging with its followers in this way, Overland is able to create a sense of community and foster brand loyalty.
  • Sponsorship of outdoor events: Overland sponsors various outdoor events across the country, from camping and hiking festivals to outdoor music events. These sponsorships align with the company’s brand identity and help to increase its visibility among its target audience.
  • Effective storytelling: Overland’s marketing messages often tell a story that is relatable to its audience. For example, the brand may feature real-life adventurers who have used its products in challenging environments to showcase their durability and effectiveness. By using storytelling in this way, Overland is able to create an emotional connection with its audience and tap into their desires and aspirations.
  • Personalization: Overland’s website features a personalized shopping experience that caters to each customer’s unique outdoor needs. Customers can browse products by activity, location, and season, making it easier for them to find what they need quickly. This personalization helps to create a positive shopping experience and encourages customers to return to the website in the future.
  • Product quality: Perhaps the most important aspect of Overland’s branding strategy is its commitment to product quality. The company uses high-quality materials and rigorous testing to ensure that its products can withstand even the toughest outdoor conditions. This commitment to quality is a key driver of customer loyalty and brand reputation.
  • Environmental responsibility: Overland is committed to environmental responsibility and sustainability. The company uses eco-friendly materials wherever possible and supports various environmental initiatives, such as reforestation efforts and cleanup campaigns. This commitment to environmental responsibility aligns with its target audience’s values and helps to create a positive brand image.

Overall, Overland’s marketing and branding strategies are effective in conveying its message of high-quality outdoor products that are built to last. By maintaining consistency in messaging, engaging with its audience on social media, sponsoring outdoor events, using effective storytelling, personalizing its website, committing to product quality, and promoting environmental responsibility, Overland has created a strong brand identity that resonates with its target audience.

Overland’s Company Culture and Values

At Overland, the company culture is driven by its mission to provide durable and high-quality automotive accessories to customers. The company values are paramount to achieving the mission, and they govern every action that the company takes. The culture is infused with the values to ensure that everyone works with the same ethos. The values are:

  • Integrity
  • Continuous Improvement
  • Quality First
  • Customer Focus
  • Environment Stewardship
  • Empowerment
  • Diversity and Inclusion
  • Teamwork

The values reflect the company’s commitment to deliver on its promises to customers, employees, and the environment. They define the company’s spirit, motivation, and success. Overland’s culture and values align with its business strategy, and the company demonstrates commitment to sustainability, innovation, customer satisfaction, and employee engagement. Overland’s accolades and certifications attest to the effectiveness of the values-driven culture: it has been recognized by the Automotive Aftermarket Industry Association (AAIA) for its commitment to excellence, and it received the Best in Business award from the St. Louis Small Business Monthly.

Core Values

Overland’s core values are:

  • Integrity: To maintain the highest ethical standards in all business dealings. Overland values transparency, honesty, and the courage to do what is right.
  • Continuous Improvement: To constantly improve performance, processes, and products. Overland values innovation, learning, and problem-solving mindset.
  • Quality First: To prioritize quality over quantity. Overland values craftsmanship, attention to detail, and excellence in every aspect of its operations.
  • Customer Focus: To exceed customer expectations. Overland values customer satisfaction, loyalty, and building relationships based on trust.

Cultural Traits

Overland’s cultural traits reflect the company’s values and its commitment to excellence:

  • Environment Stewardship: To minimize environmental impact by using sustainable materials, reducing waste, and promoting a sustainable business model.
  • Empowerment: To foster a culture of empowerment that encourages employees to take ownership of their work, share ideas, and collaborate to achieve common goals.
  • Diversity and Inclusion: To embrace diversity and inclusion as core values, and to create an inclusive workplace where everyone feels valued, respected, and empowered to contribute their best.
  • Teamwork: To foster a culture of teamwork that encourages collaboration, communication, and mutual respect, and to recognize and reward team contributions to the company’s success.


Overland’s culture and values are integral to the success of the company. They reflect its mission, vision, and strategy, and have helped it win several awards and accolades. Overland has created a work environment that is defined by its values and fosters a work ethic based on teamwork, diversity, empowerment, and continuous improvement. These traits are critical not only for the success of Overland as a company, but also for the satisfaction of its customers and employees.

Best in Business Award2019St. Louis Small Business Monthly
AAIA President’s Award for Excellence2018Automotive Aftermarket Industry Association
Best New Product Award2017Expedition Portal

Overland’s success can be attributed to its commitment to its values, and its willingness to foster a culture that promotes collaboration, diversity, empowerment, and continuous improvement. These values are evident in every aspect of the company’s operations, and they have helped it achieve a high level of customer satisfaction and employee engagement. Overland is a brand that is synonymous with quality, integrity, and excellence, and it will continue to be a leader in the automotive accessories market for years to come.

Overland’s Partnerships with Other Brands and Organizations

One of the reasons why Overland has become a trusted name in the outdoor industry is because of its strong partnerships with other reputable brands and organizations. These alliances have helped Overland expand its product lines and increase its reach in the market. Below are some of the notable partnerships that have helped Overland grow into the brand it is today:

  • Thule: Overland has partnered with Thule, a company that specializes in outdoor transportation solutions, to provide high-quality roof racks and cargo carriers for Overland products. Thule’s expertise and innovation in this field have helped Overland create reliable and durable roof rack systems that can withstand rigorous outdoor use.
  • Michelin: Overland uses Michelin tires on its vehicles to ensure excellent traction, durability, and performance on all kinds of terrain. Michelin’s commitment to safety and quality aligns with Overland’s vision of providing the best outdoor gear and accessories for its customers.
  • REI Co-op: Overland products are available for purchase at REI Co-op stores throughout the United States. REI Co-op is a well-respected outdoor retail brand that supports sustainable and ethical practices. Overland’s collaboration with REI Co-op has increased its brand presence and accessibility to customers who value eco-conscious and socially responsible products.

Overland’s partnerships with these and other brands and organizations have allowed it to tap into new networks and audiences, while also maintaining its core values of quality, functionality, and sustainability. By collaborating with experts in various fields, Overland can continue to offer innovative and reliable products that meet the evolving needs of outdoor enthusiasts around the world.

For more information about Overland’s partnerships and collaborations, please visit their website or contact their customer service team.

Overland’s Future Plans and Goals

As a company that has been around for over 45 years, Overland has had its fair share of ups and downs. However, in recent times, the company has taken a more proactive approach to its operations and has begun to set some clear goals for the future. Here are some of the future plans and goals that Overland has set for itself:

  • Expansion into new markets: Overland has identified areas where there is a strong demand for its products and services and is looking to expand into these markets.
  • Investment in new technology: To remain competitive in the market, Overland is committed to investing in new technology that can improve its products and services.
  • Innovation: Overland is determined to stay ahead of the curve by continually innovating and introducing new products that meet the needs of its customers.

Aside from these broad goals, Overland has also taken steps to ensure that it is able to achieve them. For instance, the company has restructured its management team to provide better leadership and direction. Overland has also focused on hiring the right talent, which is crucial to achieving its goals.

Another key area where Overland has set its sights is on sustainability. The company is committed to reducing its carbon footprint and has set ambitious targets to achieve this. Overland aims to reduce greenhouse gas emissions by 25% by 2025, which is a significant step towards sustainability.

Expansion into new marketsEnter 3 new marketsBy end of 2022
Investment in new technologyInvest $10 millionBy end of 2023
InnovationRelease 2 new productsBy end of 2021
Reduce greenhouse gas emissions25% reductionBy 2025

Overall, Overland has set some ambitious goals for its future, but the company is taking practical steps to achieve them. With a focus on sustainability, innovation, and expansion, the future looks bright for Overland.

Is Overland a good brand? FAQs

1. What is Overland known for?
Overland is known for crafting high-quality leather goods, including jackets, bags, and boots.

2. How does Overland compare to other leather brands?
Overland is often compared favorably to other popular leather brands due to the quality of their materials and craftsmanship.

3. Are Overland products worth the price?
Many customers feel that the price of Overland products is justified by the exceptional quality and durability of the items.

4. Does Overland offer any warranties or guarantees?
Yes, Overland offers a one-year warranty on all products purchased through their website.

5. Does Overland have a good reputation among customers?
Overland has a strong reputation among customers, with many praising the brand’s commitment to quality and customer service.

6. What types of materials does Overland use in their products?
Overland primarily uses high-quality leather in their products, with some items featuring additional materials such as wool or shearling.

7. Where can I purchase Overland products?
Overland products are available for purchase on the brand’s website, as well as through select retailers and department stores.


Thank you for taking the time to read about Overland and their reputation as a high-quality leather goods brand. If you’re in the market for a durable and stylish leather item, we highly recommend checking out what Overland has to offer. Don’t forget to check back on our website for more articles about exciting lifestyle brands and products. Thanks again for reading!