Is Ouai a Good Brand? A Comprehensive Review of Ouai Haircare Products

The world of beauty can be overwhelming. With so many brands and products out there, it’s hard to know what’s worth investing in. That’s why it’s important to take the time to research, experiment, and hear from others before making a purchase. One brand that’s been making waves recently is Ouai – but is Ouai a good brand? Let’s take a closer look.

For those who haven’t heard of Ouai, it’s a haircare brand that was launched in 2016 by celebrity hairstylist Jen Atkin. Since then, the brand has gained a cult following thanks to its sleek packaging, luxurious scents, and high-quality formulas. But more than just aesthetics, Ouai has become known for creating products that actually work. Whether you’re looking for a volumizing shampoo or a nourishing treatment mask, Ouai has something for everyone.

Of course, just because a brand is popular doesn’t always mean it’s good. So, what sets Ouai apart from other haircare brands on the market? For starters, the products are designed to address the most common hair concerns – like frizz, dryness, and damage – without relying on harsh chemicals or sulfates. And with a range of styling products, from texturizing sprays to hair oils, Ouai makes it easy to achieve any look you’re going for. Overall, it’s clear that Ouai is a brand worth trying out for yourself – you won’t be disappointed.

Overview of Ouai products

Ouai is a hair care brand that was founded by celebrity hairstylist Jen Atkin in 2016. The brand offers a range of hair products that cater to various hair types, textures, and concerns. Ouai is a French term that means “yes,” and the brand’s products aim to simplify the hair care routine and provide effortless, salon-worthy hair at home.

The brand’s products are formulated with clean, high-quality ingredients that are free from parabens, sulfates, and phthalates, making them safe and gentle for all hair types. Ouai products are also vegan and cruelty-free, and the packaging is recyclable.

Ouai’s product range includes shampoos, conditioners, styling products, supplements, and tools. Some of the brand’s best-selling products include:

  • Ouai Volume Shampoo – This shampoo is designed to add volume to fine, flat hair without weighing it down. It contains nourishing ingredients like keratin, biotin, and hydrolyzed wheat protein that strengthen and thicken hair.
  • Ouai Repair Conditioner – This conditioner is ideal for dry, damaged hair that needs extra care and repair. It contains ingredients like tamarind seed extract, keratin, and amino acids that hydrate, strengthen, and rebuild hair.
  • Ouai Texturizing Hair Spray – This hair spray is perfect for adding texture and volume to any hair type. It contains volcanic minerals that absorb oil and refresh hair, as well as keratin and panthenol that strengthen and nourish hair.

Celebrity endorsements for Ouai

Ouai has quickly become one of the most talked-about haircare brands on social media, and it’s partly thanks to its celebrity fans. A-list stars, including Chrissy Teigen, Ashley Graham, and Jen Atkin herself–the founder of Ouai and the hairstylist of the Kardashians–have all raved about the brand’s products. But celebrity endorsements do not always guarantee a good product. So, let’s take a closer look at what they have to say about Ouai.

  • Chrissy Teigen:
  • The model and cookbook author has shared her love for Ouai on social media numerous times. She has praised the brand’s dry shampoo, writing on Twitter, “My hair is so greasy. I’m so excited to use my Ouai dry shampoo tomorrow. Genuine excitement. I love you, Jen!” Chrissy has also shown off her sleek, Ouai-styled tresses on Instagram.

  • Ashley Graham:
  • Ashley Graham has also taken to Instagram to share her Ouai haircare routine. The supermodel posted a video of herself using Ouai’s curl jelly while styling her hair at home. In the caption, she wrote, “My new obsession, the Ouai curl jelly has my waves looking amazing!”

  • Jen Atkin:
  • As the founder of the brand, it’s no surprise that Jen Atkin is a big fan of her own products. She regularly uses Ouai styling products on her celebrity clients, including the Kardashians and Chrissy Teigen. She has also shared her favorite Ouai products on social media, highlighting the Super Dry Shampoo and Memory Mist Heat Protectant in particular.

Celebrity endorsements are a powerful marketing tool, but they don’t necessarily mean that a product is worth the money. However, in the case of Ouai, the brand’s products truly live up to the hype. With a line of high-quality haircare products that smell amazing and work wonders on all hair types, it’s no wonder that celebrities and everyday consumers alike have fallen in love with Ouai.

Customer reviews on Ouai products

When it comes to purchasing a new product, many consumers turn to customer reviews for guidance. Ouai products have received plenty of attention from both beauty bloggers and everyday users. Here is a closer look at what customers have had to say about Ouai products:

  • Many customers rave about the scent of Ouai products, which has been described as fresh and luxurious.
  • Some users have noticed an improvement in the overall health of their hair after using Ouai products, citing increased shine and less breakage.
  • Several customers have expressed frustration with the packaging of Ouai products, stating that the pumps can be difficult to use and sometimes malfunction.

Overall, Ouai products have garnered positive reviews for their effectiveness and scent. However, some users have encountered issues with the packaging of the products.

Here is a breakdown of the most popular Ouai products and their average ratings:

ProductAverage Rating
Ouai Wave Spray4.5/5 stars
Ouai Texturizing Hair Spray4/5 stars
Ouai Dry Shampoo4/5 stars
Ouai Volume Spray4/5 stars

Overall, many customers have found that Ouai products live up to their claims and provide noticeable results. Of course, as with any beauty product, individual results may vary. Nonetheless, Ouai has earned a dedicated following and continues to be a popular choice for those seeking high-quality hair care.

Ouai’s Impact on the Beauty Industry

Ouai is a brand that has caused a significant impact on the beauty industry. Here are some of the most notable changes that Ouai has brought:

  • Ouai created a new type of hair product line that specifically targeted busy women who do not have the time or energy to work on their hair as much as they want. This way, Ouai addressed a gap in the hair product market and filled it with affordable, high-quality products that are perfect for women on-the-go.
  • Ouai emphasized the power of using quality ingredients to promote good hair health. They use natural products instead of harsh chemicals that could damage hair and cause long-term problems. This concept also reflects the general shift in values in the beauty industry, where consumers are demanding more innovative and natural products.
  • Ouai’s founder, celebrity hairstylist Jen Atkin, also played a crucial role in bringing social media and influencers to the forefront of beauty marketing. She was a pioneer in using Instagram to promote her brand and partnerships with influencers to spread the word. Today, this is a common advertising practice in the beauty industry.
  • Ouai has also created a community of women who value practicality and quality hair care above all else. By creating a space where women can share their stories and experiences, Ouai has helped to empower women and strengthen the bond between women who prioritize hair care.

Innovative Haircare Product Line

One significant impact Ouai has brought to the beauty industry is its innovative hair care product line. Now more than ever, women are starting to value simplicity and functionality in their hair care routine. Ouai’s product line addresses this desire by offering affordable, high-quality products that deliver on promises.

In addition, many of Ouai’s products use natural ingredients, which is a growing trend in the beauty industry. Ouai’s commitment to transparency in product sourcing and production is also an extension of this trend, and they have become a role model for other brands looking to follow suit.

Using Social Media and Influencers as Marketing Tools

Ouai’s founder Jen Atkin has played a vital role in bringing social media and influencers to the forefront of beauty marketing. Atkin’s approach to advertising on Instagram and partnering with influencers to promote her brand was innovative at the time, but now it’s an accepted and widely used practice.

Today, many beauty brands are using social media platforms like Instagram, YouTube, and TikTok to promote their products and collaborate with influencers. Ouai’s influence in this area has had a considerable impact on how beauty brands go about their marketing strategy.

Creating a Community of Women Empowered by Haircare

Ouai’s emphasis on practical and quality hair care has also caused it to foster a sense of community among its consumers. Women who prioritize practicality and quality hair care come together to discuss their experiences and share stories.

Ouai has helped to create a space where women can connect and support each other in their hair care journey. This ecosystem of empowered women has shown the beauty industry that a product’s value extends beyond its physical properties. Women want to feel connected to the brands they use, and Ouai has made it possible for them to do so.

Pros of Ouai ProductsCons of Ouai Products
Natural and quality ingredients usedProducts can be a bit pricey
Wide range of hair types and concerns addressedSome products have mixed reviews
High-quality formulas that deliver what they promiseAvailability can be limited depending on location

Ouai’s impact on the beauty industry is undoubtedly significant. From revolutionizing hair care product lines to promoting natural and quality ingredients, Ouai has set standards that other brands aspire to achieve today. It has empowered women to embrace practicality and quality in their hair care routines and to be part of a community that champions such values. Ouai’s influence on social media marketing and influencer collaboration remains relevant today, making it a trailblazer in the industry.

Ouai’s Approach to Ingredient Sourcing

Ouai, a haircare brand founded by celebrity hairstylist Jen Atkin, prides itself on using high-quality, responsibly sourced ingredients in their products. From their shampoos to their styling creams, Ouai carefully selects each ingredient to ensure that it meets their standards for quality, sustainability, and efficacy.

  • Ouai sources their ingredients from reputable suppliers and manufacturers who share their commitment to quality and sustainability. They work only with suppliers who can provide certification and documentation that their ingredients are ethically sourced and responsibly produced.
  • The brand is also committed to using natural and organic ingredients whenever possible. Ouai’s products are free from sulfates, parabens, and phthalates, and they strive to use non-toxic, eco-friendly ingredients that are gentle on both hair and skin.
  • Ouai uses technology and innovation to create products that are both effective and sustainable. They use advanced manufacturing methods to minimize waste and energy usage, and they are constantly looking for ways to reduce the environmental impact of their products.

By taking a thoughtful and responsible approach to ingredient sourcing, Ouai sets themselves apart from other haircare brands. They are committed to providing high-quality products that make a positive impact on both their customers and the environment.

The Benefits of Ouai’s Responsibly Sourced Ingredients

Not only does Ouai’s approach to ingredient sourcing benefit the environment, it also benefits their customers. By using natural and organic ingredients, Ouai creates products that are gentle on hair and free from potentially harmful chemicals.

Ouai’s use of responsibly sourced ingredients also ensures that their products are effective and high-quality. By choosing only the best ingredients, they are able to create products that deliver results and leave hair healthy, shiny, and beautiful.

An Overview of Ouai’s Most Commonly Used Ingredients

Ouai uses a variety of natural and organic ingredients in their products, each chosen for its unique benefits and properties. Some of their most commonly used ingredients include:

Hemp Seed OilMoisturizes hair and scalp, promotes healthy hair growth
KeratinStrengthens hair, reduces breakage and split ends
BiotinHelps to thicken hair and support healthy growth
Jojoba OilHydrates hair and scalp, promotes shine and softness
Shea ButterMoisturizes and soothes dry or damaged hair

These ingredients, along with many others, work together to create Ouai’s unique and effective haircare products. By choosing only the best natural and organic ingredients, Ouai ensures that their products deliver results while also taking care of the environment and their customers.

Ouai’s Packaging and Branding

One of the first things that people notice about Ouai is the beautiful packaging and branding. The brand has made a name for itself with its sleek, minimalist packaging and clean, modern branding.

  • The products come in simple, understated containers that are both functional and aesthetically pleasing.
  • The brand’s logo, a minimalistic script of the letters “Ouai” in lower case, adds to the modern, Instagram-worthy feel of the brand.
  • The products are often seen in influencer content and social media posts, further reinforcing the cool-girl vibe that Ouai has cultivated.

While the packaging and branding alone don’t necessarily equate to great products, Ouai has certainly succeeded in creating a brand identity that resonates with its target audience.

Moreover, the brand’s clean, minimalist aesthetic makes it a great choice for those who value organic and natural-based products. By eschewing flashy packaging and loud branding, Ouai highlights the quality of its products and the natural ingredients that they use.

Clean and minimalist aesthetic appeals to a wide audience.The understated packaging may not catch everyone’s attention.
Simple, sleek packaging is both functional and aesthetically pleasing.Package design may not be unique enough to stand out on store shelves.
Ouai’s branding has helped to cultivate a loyal following among its target audience.The brand’s reputation may be intimidating for those new to the market.

Overall, Ouai’s packaging and branding are an important part of its brand identity, and they have helped the brand to create a loyal following among consumers who value high-quality, natural-based products with a clean, minimalist aesthetic.

The Price Point of Ouai Products

Ouai is a high-end haircare brand created by celebrity hairstylist Jen Atkin. The brand’s products are known for their luxurious feel, high-quality ingredients, and innovative packaging. However, with all of these features, comes a higher price point compared to other haircare brands. Here’s everything you need to know about the price point of Ouai products:

  • Ouai’s product range starts at around $12 for their travel-sized products and goes up to $56 for their full-size products. While this may be a higher price point compared to drugstore haircare brands, it is relatively affordable for a luxury haircare brand.
  • The brand also offers a range of gift sets and bundles, which can be a good way to try out multiple products at a lower price point. These sets range from around $30 to $177, depending on the products included.
  • Ouai does offer occasional sales, discounts, and promotions, which can be a great way to stock up on your favorite products at a lower price point. Keep an eye out for these promotions on the brand’s website and social media channels.

Overall, while Ouai may have a higher price point compared to some other haircare brands, it is still relatively affordable for a luxury brand, especially considering the quality of their products and ingredients used. Plus, with the option of gift sets and occasional promotions, there are ways to try out and purchase Ouai products at a lower price point.

Here is a breakdown of some of Ouai’s most popular products and their price points:

ProductPrice Range
Wave Spray$12-$26
Texturizing Hair Spray$12-$26
Smooth Shampoo$28-$56
Repair Conditioner$28-$56
Leave-In Conditioner$26-$59

Overall, while Ouai products may come at a higher price point, many customers feel that the quality and results are worth the investment. Plus, with the occasional sales and promotions, there are ways to purchase these luxurious haircare products at a more affordable price point.

Ouai’s Expansion into Hair Tools

Ouai, a haircare brand created by celebrity hairstylist Jen Atkin, has expanded beyond just haircare products. The brand now offers a range of top-quality hair tools that promise to give you salon-quality results in the comfort of your own home.

  • The Ouai Hair Dryer – This lightweight hair dryer promises to cut drying time in half while still protecting your locks from heat damage. It also has a variety of different attachments to help you achieve your desired style.
  • Ouai Flat Iron – This flat iron promises to straighten your hair with just one pass, thanks to its ceramic plates and infrared heat technology which ensures even heat distribution throughout your hair.
  • Ouai Curling Iron – This curling iron has a unique shape that allows you to create a variety of different curls, from loose waves to tight ringlets. It also has a ceramic-coated barrel that helps to prevent damage to your hair.

These tools have been a hit with both professional hairstylists and everyday consumers alike. While they may be pricier than some other hair tools on the market, they are an investment in the health and appearance of your hair.

But hair tools aren’t the only way Ouai has expanded their product line. The brand also offers a range of supplements, fragrances, and body products to help you look and feel your best.

SupplementsOuai offers a range of supplements, including ones that promise to strengthen your hair and nails, boost your energy, and improve your skin.
FragrancesOuai’s fragrances are designed to be worn alone or mixed and matched to create your own unique scent. They also offer a fragrance sample set so you can try them all.
Body ProductsOuai’s body products include body cleansers, body crème, and even a scalp and body scrub to help exfoliate and rejuvenate your skin.

Overall, Ouai is a great brand to consider if you’re looking for high-quality hair tools and other products to help you look and feel your best.

Ouai’s commitment to sustainability

Ouai is a brand that is dedicated to sustainability, and it has made significant strides in reducing its carbon footprint and waste. Here are nine ways that Ouai is working to promote sustainability:

  • Ouai is committed to using minimal packaging and recyclable materials to reduce waste and environmental impact.
  • The brand has implemented a refill and recycle program, allowing customers to reuse their packaging and minimize waste.
  • Ouai uses responsibly sourced ingredients and supports fair trade practices.
  • The brand is committed to reducing its water usage by using more sustainable and efficient manufacturing processes.
  • Ouai is vegan and cruelty-free, meaning that it does not test its products on animals or use animal-derived ingredients.
  • The brand’s products are free of sulfates, parabens, and phthalates, which are harmful chemicals that can be detrimental to human health and the environment.
  • Ouai supports environmentally friendly practices and initiatives, such as Earth Day events and beach cleanups.
  • The brand’s headquarters in Los Angeles is powered by renewable energy sources, such as solar and wind power
  • Ouai partners with TerraCycle to recycle their harder to recycle items, such as bottle caps.


Ouai’s commitment to sustainability is commendable. From reducing packaging waste to actively participating in environmental initiatives, Ouai is demonstrating that it is a socially responsible brand that truly cares about the planet and its consumers. If you’re looking for a brand that aligns with your values and promotes sustainability, Ouai is certainly worth considering.

Ouai’s Presence on Social Media Platforms

Ouai is a brand that has successfully leveraged social media to build its reputation and connect with customers. The following are some key ways Ouai has made its presence felt on social media:

  • Instagram: Ouai has over a million followers on Instagram and regularly posts photos and videos showcasing its products in creative ways. The brand also uses Instagram Stories to share behind-the-scenes glimpses of its operations and engage with followers through Q&A sessions and polls.
  • Twitter: On Twitter, Ouai shares product launches, customer reviews, and responds to customer queries. The brand also uses the platform to share hair care tips and tricks and interact with beauty influencers.
  • YouTube: Ouai’s YouTube channel has a variety of hair tutorials and styling tips featuring founder Jen Atkin and other hair experts. It also features Q&A sessions with Jen and other industry professionals.

In addition to these platforms, Ouai has a presence on Facebook, Snapchat, and Pinterest, where it shares content tailored to the unique features of each platform.

The Power of Ouai’s Social Media Presence

Ouai’s social media presence has been a key factor in the brand’s success. By sharing engaging content and interacting with customers, Ouai has built a loyal following that helps spread the word about its products through social media shares and reviews. This has led to increased brand recognition, sales, and partnerships with other brands and influencers in the beauty industry.


Ouai’s social media strategy is a great example for other brands that want to build a strong online presence. By creating compelling content, engaging with customers, and tailoring their approach to different platforms, Ouai has built a loyal following and become one of the leading names in the beauty industry. If you’re looking for a brand that’s not just good at hair care but also at social media engagement, Ouai is definitely worth following.

Social Media PlatformNumber of Followers/Subscribers
Instagram1 million+

Sources: Ouai’s social media accounts

Is Ouai a Good Brand FAQs

1. Is Ouai Cruelty-Free?

Yes, Ouai is a cruelty-free brand which means they do not test on animals.

2. Are Ouai Products Safe for All Hair Types?

Yes, Ouai products are formulated to work on all hair types, whether your hair is straight, curly, thick, or fine.

3. What are the Most Popular Ouai Products?

Some of the most popular Ouai products include the Texturizing Hair Spray, the Wave Spray, and the Dry Shampoo.

4. Is Ouai a Vegan Brand?

While most of the Ouai products are vegan, some contain ingredients like keratin or beeswax. You can check the product ingredients on their website or packaging before purchasing.

5. Are Ouai Products Sulfate-Free?

Yes, Ouai products are sulfate-free. They are also free from parabens and phthalates.

6. Where Can I Buy Ouai Products?

You can purchase Ouai products at Sephora, Ulta, and on their official website.

7. Do Ouai Products Really Work?

Many customers have reported positive results from using Ouai products. However, everyone’s hair is different and results may vary.

Closing Thoughts on Ouai as a Brand

Thanks for reading about Ouai and their products! Overall, Ouai is a reputable brand that offers a range of high-quality hair care products that are both cruelty-free and safe for all hair types. Whether you’re looking for a texturizing spray or a nourishing conditioner, Ouai has you covered. So why not give them a try and see how they work for you? Don’t forget to check out their website or visit your local Sephora or Ulta to purchase!