Is Orient a Good Watch Brand? A Comprehensive Review and Analysis

As an avid watch enthusiast, I often come across questions like, “Is Orient a good watch brand?” Well, let me tell you; it has a reputation for creating high-quality timepieces. Known for its Japanese Quartz Movement, Orient offers a functional and accurate watch that is worth the money.

When it comes to watchmaking, Orient has a lot to offer. The brand has been in the market for many years and has developed an impressive lineup of watches. Their watches come in various designs and styles, making it easy to find one that resonates with your personality and taste. From classic leather straps to eye-catching metal bracelets, these watches boast of impressive features that will keep you coming back for more.

And let’s not forget about the price. Orient watches are incredibly affordable, given the quality they offer. You can get your hands on a watch that looks, feels, and performs impressively without breaking the bank. So, if you’re looking for a good watch brand that offers reliable timepieces at an affordable price, then Orient is worth considering.

History of Orient as a Watch Brand

Founded in 1950 in Tokyo, Japan, Orient Watch Company has been committed to providing quality watches to both the Japanese market and the world. The name Orient is derived from “Orient Star,” a term used for the brightest star in the sky that appears in the east at dawn.

Orient has come a long way since they started producing watches. The brand has developed some of the most unique and innovative timepieces in the industry. They are a testament to the Japanese brand’s technical skill and watchmaking expertise.

Key Milestones

  • In 1951, Orient introduced its first watch, the “Orient Star.”
  • The brand showcased their mechanical watchmaking prowess by creating the Orient King Diver watch in 1965.
  • They produced the first Orient quartz watch, the King Quartz, in 1971.
  • In 1985, Orient released their multi-year perpetual calendar with the introduction of the Orient 300M World Timer.
  • The brand introduced their innovative “Power Reserve Indicator” in 1998.
  • Orient has continued to innovate over the last decade with watches featuring unique features like the semi-skeleton design, the “Sun and Moon” indicator, the world’s first deep sea watch, and both automatic and quartz models.

Orient Watches Today

Today, Orient watches are known for their reliable and well-built watches featuring in-house Japanese movements, well-designed dials, and sturdy cases. The brand offers a wide variety of watches, from dress watches to sports watches. Orient also has a strong online presence and a solid reputation among watch enthusiasts worldwide.

Orient Watch Movements

Orient watches feature a range of in-house manufactured movements. The brand has developed automatic movements like the 46943, 46944, and 46947. These movements are known for their robustness and reliability. The brand also produces quartz movements like the 48A40, 6N22, and F6922. Orient’s movements are designed and produced entirely in-house, making them unique in the industry.

Watch MovementTypeDescription
46943Automatic21 Jewel movement with a power reserve of 40 hours
F6922QuartzDesigned with high accuracy quartz crystal and a battery life of 3 years
40N5AAutomatic40 hours power reserve with hacking seconds

Orient’s commitment to quality watchmaking has helped the brand achieve a position of respect in the industry. Their in-house movement development and unique design features make Orient a watch brand worth considering for watch collectors and enthusiasts alike.

Comparing Orient with Other Watch Brands

When it comes to selecting a timepiece, consumers have a varied range of options. From established luxury brands like Rolex and Omega to mainstream brands like Seiko and Timex, people often find themselves lost among the plethora of choices. So, how does Orient fare when compared to other watch brands? Here’s a comprehensive comparison:

  • Price: Orient offers watches at a relatively affordable price point when compared to other luxury brands. Its prices range between $100 and $1000, whereas premium brands like Rolex can cost upwards of $10,000.
  • Quality: Despite being a budget-friendly brand, Orient has never compromised on the quality of its watches. It uses high-quality materials like sapphire crystals, stainless steel, and genuine leather straps to ensure durability and longevity.
  • Design: Orient’s watches have a distinct, minimalist design that is appreciated by watch enthusiasts worldwide. The brand offers a wide range of collections catering to various tastes and preferences.

Moreover, orient has been in the watchmaking industry for over 70 years, and its watches are known for their precision and accuracy. While it may not have the same level of recognition as some of the top-tier luxury brands, Orient’s watches are still considered to be of high quality and value.

In conclusion, when comparing Orient to other watch brands, it is evident that it offers a great blend of quality, design, and affordability. While it may not have the same level of brand recognition as some of the top-tier luxury brands, Orient’s watches are still considered to be of high quality and value.

Orient’s Range of Watch Collections

Orient is a Japanese watch brand that offers a diverse range of watch collections. These collections cater to different styles, needs, and budgets, making Orient a brand for everyone. The following are the collections that Orient offers.

  • Orient Classic Collection: This collection offers timeless and elegant watches that are perfect for formal occasions. The watches in this collection have a traditional design with a touch of modernity, making them suitable for everyday use as well.
  • Orient Sports Collection: This collection is for those who lead an active lifestyle. The watches in this collection are durable, water-resistant, and have a sporty look. The Orient Sports Collection includes dive watches, pilot watches, and chronographs.
  • Orient Contemporary Collection: This collection offers watches with a contemporary design. The watches in this collection have a modern and sleek look that is perfect for those who prefer a minimalist style. Orient Contemporary Collection includes watches with automatic, quartz, and solar-powered movements.

Special Collaborations

In addition to the collections mentioned above, Orient has also collaborated with various brands. These collaborations have resulted in unique watches that have a blend of both brands’ designs and functionalities. Orient collaborations include “Orient x Star Wars,” “Orient x Makina,” and “Orient x STI.”

The Technology Behind Orient Watches

Orient is known for its high-quality watches that are engineered with precision. Their watches come with various features, such as automatic, quartz, and solar-powered movements. The brand also uses advanced technology and materials to ensure that their watches stand the test of time. Orient has also developed its in-house mechanical movements that are reliable, accurate, and have a power reserve of up to 40 hours.

Orient CaliberAn in-house mechanical movement that is accurate, reliable, and has a power reserve of up to 40 hours.
Quartz MovementA precise and efficient movement that is powered by a battery. Quartz watches require minimal upkeep and are perfect for everyday wear.
Solar MovementA movement that is powered by solar energy. The solar-powered watches come with a solar panel that converts sunlight into energy, making them eco-friendly and cost-effective.

In conclusion, Orient offers a wide range of watch collections that cater to different styles and needs. The brand is known for its high-quality watches that are engineered with precision and advanced technology. Orient watches are reliable and accurate, making them a great investment for anyone who appreciates quality timepieces.

Technology used in Orient watches

Orient is a renowned Japanese watch brand that has been a favorite among watch enthusiasts for decades. One reason for their popularity is their innovative use of technology in their watch designs. Here are some of the technologies that make Orient watches stand out:

  • Mechanical Movements: Orient uses different types of mechanical movements in their watches, including self-winding and hand-winding movements. These movements are known for their accuracy and reliability, and they work without needing a battery. Mechanical movements are also appreciated for their intricate craftsmanship and are a favorite among collectors.
  • Sapphire Crystal: Orient watches are covered with scratch-resistant sapphire crystals. Sapphire is a hard and durable material that provides excellent protection against scratches and damages. Sapphire crystals also maintain the watch’s clarity and transparency over time.
  • Power Reserve: Many Orient watches come with power reserve indicators that show how much energy is left in the watch’s mainspring. This technology helps the wearer know when to wind the watch to keep it running smoothly. Some Orient watches have a power reserve of up to 40 hours, allowing the watch to keep accurate time even when not worn for an extended period.

Orient’s commitment to innovation and excellence extends beyond the mechanics of their watches. They are also known for their stylish and attractive designs that cater to different styles and occasions.

Technology UsedDescription
Mechanical MovementsSelf-winding or hand-winding movements that provide accuracy and reliability without needing a battery.
Sapphire CrystalScratch-resistant material that maintains the watch’s transparency and clarity over time.
Power ReserveIndicators that show how much energy is left in the mainspring, ensuring accurate timekeeping even when not worn for an extended period.

Orient watches are among the most reliable and sophisticated timepieces available. Their use of mechanical movements, sapphire crystals, and power reserve indicators shows their commitment to creating innovative and high-quality watches for their customers. Whether you’re looking for a watch that is stylish, reliable, or both, Orient has got you covered.

Materials used in Orient watches

Orient Watch Company has been producing high-quality timepieces for over 70 years. One of the key factors that has made their watches so successful is the materials that go into the watches’ construction. Here are the crucial materials used in Orient watches:

  • Stainless Steel – Orient watches are made with high-grade stainless steel, which is durable and resistant to corrosion. This material is used for the casing, band, and other components, making the watches strong and sturdy.
  • Sapphire Crystal – The watches feature scratch-resistant sapphire crystals for their watch faces. The sapphire crystal is the second hardest mineral in the world, making it an ideal material for high-quality watch faces that can stand up to daily wear and tear.
  • Leather – Orient offers various watch bands made of high-quality leather that are comfortable to wear and long-lasting. The leather used is also treated to make it water-resistant and preserve its quality for longer periods, ensuring utmost customer satisfaction.
  • Ceramic – Orient uses a high-tech ceramic material for the bezels of their watches. This material is scratch-resistant, durable, and lightweight, making it an excellent option for sports watches.
  • Titanium – Orient offers watches made of pure titanium, known for being lightweight and scratch-resistant. Titanium is much stronger than stainless steel yet lighter in weight, making it a popular choice for sports watch enthusiasts.


The materials used in Orient watches are top-notch, ensuring that Orient timepieces stand the test of time and experienced daily wearing. The materials guarantee longevity, sturdiness, water-resistance ability, and durability of the watches even after extended periods of use.

Stainless SteelDurable and resistant to corrosion.
Sapphire CrystalScratch-resistant and second hardest mineral in the world.
LeatherComfortable to wear, treated to be water-resistant and preserve quality, and long-lasting.
CeramicScratch-resistant, durable, and lightweight.
TitaniumLightweight, scratch-resistant, and stronger than stainless steel.

It’s no wonder that Orient is considered a luxury watch brand with such high-quality materials used to manufacture their watches, which are created to last a very long time in functional use.

Orient’s Pricing Strategy

Orient Watch Company is a Japanese timepiece manufacturer that has been around since 1950. With more than half a century of experience in crafting quality watches that cater to the diverse needs of the market, it’s no wonder that Orient has become a household name for watch enthusiasts and collectors. One of the many reasons why Orient has gained popularity over the years is because of its pricing strategy.

  • Mid-Range Pricing: Unlike luxury watch brands that sell their products at premium prices, Orient’s pricing strategy is to keep their watches affordable while still maintaining exceptional quality. Compared to other Japanese watchmakers like Seiko and Citizen, Orient offers watches with similar features at lower prices, making them an attractive choice for budget-conscious consumers.
  • Value-for-Money: Orient’s pricing strategy also emphasizes value-for-money, providing customers with quality watches that offer great features at reasonable prices. In other words, Orient’s watches are not only affordable, but they also provide excellent value for what they cost.
  • Online-Exclusive Deals: Another pricing strategy that Orient employs is offering online-exclusive deals on their website. By offering discounts, promotions, and limited-time offers, Orient encourages online shoppers to take advantage of the deals and purchase their watches directly from the brand’s website.

Overall, Orient’s pricing strategy has proven to be successful in attracting buyers who are looking for high-quality watches that don’t break the bank. While Orient’s watches may not be as luxurious or prestigious as some of its competitors, the brand’s focus on affordability, value-for-money, and online-exclusive deals has made them a go-to choice for many consumers. By keeping its prices affordable and offering excellent value for money, Orient has established itself as one of the best mid-range watch brands in the market today.

• Affordable pricing• Limited design options compared to luxury brands
• Value-for-money• Limited warranty compared to luxury brands
• Online-exclusive deals• Limited brand recognition compared to luxury brands

As seen in the table above, Orient’s pricing strategy has its benefits and drawbacks. Nevertheless, the brand’s philosophy of affordability, value-for-money, and online-exclusive deals has allowed it to establish a strong foothold in the watch market, giving consumers access to watches of excellent quality at reasonable prices.

Reviews and customer feedback on Orient watches

Orient has been consistently producing high-quality watches that are reliable, stylish, and affordable. Their watches are known for their excellent craftsmanship and attention to detail. If you’re wondering whether Orient is a good watch brand, you might want to take a closer look at what other people are saying about their watches. Here’s a roundup of reviews and feedback on Orient watches:

  • According to many watch enthusiasts, Orient watches offer great value for money. They are often compared to Swiss watches that are priced way higher, but the Orient watches can match them in terms of quality and features.
  • Orient watches have gained a reputation for their accuracy and reliability. Many reviewers confirm that their Orient watches have been running without any issues for years.
  • The style and design of Orient watches also get a lot of praise. Many people love how the brand blends classic and modern features in their watches. They also have a wide range of styles, from dress watches to sports watches.
  • Customer service is another area where Orient excels. Many buyers have shared their positive experiences with their support team, who are reportedly responsive and helpful.
  • One minor issue that some people have with Orient watches is the size. Some of the brand’s watches tend to be on the larger side, which might not be suitable for people with small wrists. However, this is subjective and depends on personal preferences.
  • Another thing to note is that Orient watches are not as widely available as other watch brands. They are mostly sold online and through authorized dealers, so you might not be able to find them in brick-and-mortar stores.
  • Lastly, some buyers have mentioned that the lume (the material that makes the watch glow in the dark) on Orient watches can be weak compared to other brands. However, this is not a dealbreaker for most people and can be improved with aftermarket upgrades.

In summary, reviews and customer feedback on Orient watches are generally positive. They are known for their value, reliability, style, and customer service. While there are some minor issues, they are outweighed by the benefits of owning an Orient watch.

Availability and Distribution of Orient Watches Worldwide

Orient is a Japanese brand that has been producing high-quality watches for over 70 years. Their watches have gained immense popularity in the watch industry due to their affordable price range and superior craftsmanship. One of the significant factors that contribute to the popularity of Orient watches is their widespread availability and distribution worldwide.

Orient watches can be found in many countries worldwide, including Asia, Europe, North America, and South America. The watches are sold through authorized dealers and online retailers, making it convenient for customers to purchase them anytime, anywhere.

Here are some of the countries where Orient watches are popular, along with their authorized dealers:

  • Japan – Orient Watch Store, Bic Camera Shinjuku East, and many other authorized dealers.
  • United States – Amazon, Jomashop, and Macy’s, to name a few authorized dealers.
  • United Kingdom – Watchshop, Amazon, The Watch Hut, and many other authorized dealers.
  • Australia – Starbuy, Jomashop, and Amazon, to name a few authorized dealers.
  • Canada – Amazon, Jomashop, and Hudson’s Bay, to name a few authorized dealers.

Apart from these countries, Orient watches are also popular in many other countries worldwide due to their widespread availability and distribution.

Moreover, Orient has a robust online presence, where customers can purchase watches directly from the brand’s website. The brand offers international shipping, making it easier for customers worldwide to enjoy their products.

In summary, Orient is an excellent watch brand that has gained immense popularity worldwide due to its affordability, craftsmanship, and widespread availability and distribution. The brand has authorized dealers and an online presence in many countries worldwide, making it convenient for customers to purchase their products.

Overall, Orient is a brand that is passionate about delivering high-quality watches that meet the needs of its customers worldwide.

CountryAuthorized Dealers
JapanOrient Watch Store, Bic Camera Shinjuku East, and many other authorized dealers.
United StatesAmazon, Jomashop, and Macy’s, to name a few authorized dealers.
United KingdomWatchshop, Amazon, The Watch Hut, and many other authorized dealers.
AustraliaStarbuy, Jomashop, and Amazon, to name a few authorized dealers.
CanadaAmazon, Jomashop, and Hudson’s Bay, to name a few authorized dealers.


Evolution of Orient’s design aesthetics over the years

Orient has been known for its consistent excellence in watchmaking, excelling in both function and design. Over the years, Orient’s design aesthetics have evolved to keep up with the changing times and tastes.

  • 1940s-1950s: In the early years, Orient’s design aesthetic was characterized by simple and elegant designs. Watches had minimalist dials, with clean and legible markings. Orient’s watches were primarily dress watches, with leather straps and subtle details such as thin bezels and gold accents.
  • 1960s-1970s: As the world became more colorful and diverse in the 1960s and 1970s, Orient’s design became more adventurous. Watches with bright colors and unique patterns became popular, and Orient responded by launching vibrant and playful designs. Orient also began manufacturing sporty watches that were perfect for outdoor activities,
  • 1980s-1990s: The 1980s and 1990s were characterized by the rise of digital technology, and this trend impacted Orient’s designs as well. Orient released watches with digital displays and futuristic designs, which were a departure from their usual analog offerings. They also expanded their lineup, catering to different tastes and occasions.

In recent years, Orient has gone back to its roots, focusing on traditional designs with modern twists. They have also introduced new materials, such as titanium and carbon fiber, to their collections. Through it all, Orient has remained true to its core values of quality, precision, and elegance.

The Future of Orient’s Design Aesthetics

Orient has a long and rich history of fine watchmaking, and their design aesthetics have evolved to adapt to the changing times. As technology continues to advance, it is likely that Orient will continue to innovate and explore new designs and materials. However, one thing is for sure: Orient’s commitment to excellence and quality will remain unwavering.


Orient has come a long way since its humble beginnings, but their focus on quality and precision has never wavered. Their designs have evolved over the years to keep up with the changing times, but they have always remained true to their core values. Whether it is a simple dress watch or a complex chronograph, Orient’s watches are sure to impress with their elegant designs and exceptional functionality.

DecadeDesign Aesthetic
1940s-1950sSimple and elegant designs, minimalist dials, thin bezels, gold accents
1960s-1970sBright colors, unique patterns, sporty designs
1980s-1990sFuturistic designs, digital displays

Table 1: Orient’s Design Aesthetics through the Decades

Collaborations and partnerships of Orient with other brands and designers.

Orient has partnered with numerous brands and designers over the years to create unique and innovative timepieces. These collaborations have resulted in some of the brand’s most sought-after watches.

  • Orient x Nanamica – This collaboration produced a limited edition watch designed for the outdoors. The watch features a blue dial with a red seconds hand and a unique power reserve indicator.
  • Orient x Rag & Bone – Rag & Bone, a New York-based fashion brand, collaborated with Orient to create a watch that embodies the brand’s edgy aesthetic. The watch features a black dial with a bold white minute track and a strap made from high-quality leather.
  • Orient x Star Wars – in 2018, Orient teamed up with Star Wars to create a series of limited edition watches inspired by characters from the beloved movie franchise. Fans of the films can choose from a Darth Vader, Stormtrooper, or R2-D2 themed watch.

Orient has also collaborated with various Japanese designers to create unique and innovative watches:

  • Orient x Nendo – In 2019, Orient collaborated with the Japanese design company, Nendo, to create a line of watches with architectural elements. The watch features a unique dial design with a half-moon-shaped cut out.
  • Orient x Makoto Asano – In 2016, Orient teamed up with Japanese designer Makoto Asano to create a limited edition watch series. The watches feature a minimalist design with unique case shapes and bold color options.
  • Orient x Yuji Naito – In 2018, Orient collaborated with designer Yuji Naito to create a series of watches inspired by traditional Japanese architecture. The designs feature elements like bamboo and tatami on the dial and case.


Orient has a rich history of collaborating with other brands and designers to create unique, innovative, and stylish watches. These partnerships allow the brand to push boundaries and create new and exciting timepieces that are highly sought after by collectors and enthusiasts.

Nanamica2016Limited edition outdoor watch
Rag & Bone2018Edgy fashion watch
Star Wars2018Limited edition Star Wars themed watches
Nendo2019Architectural-inspired watch
Makoto Asano2016Minimalist limited edition watch
Yuji Naito2018Traditional Japanese-inspired watch

Source: Orient Watch USA

Is Orient a Good Watch Brand?

1. What is the history of Orient as a watch brand?
Orient Watch Co. Ltd. is a Japanese watch company founded in 1950, which has since built a reputation for producing high-quality mechanical watches at affordable prices.

2. What types of watches does Orient produce?
Orient produces a range of watches, including mechanical, automatic, and quartz watches. They also have watches for men and women.

3. Are Orient watches durable?
Yes, Orient watches are known for their durability. They use high-quality materials and have a reputation for producing robust watches.

4. How accurate are Orient watches?
Orient watches are known for their accuracy. Their mechanical watches have a reputation for being incredibly precise and reliable.

5. Are Orient watches worth the price?
Orient watches are regarded as excellent value for money, especially when you consider the quality of the materials used and their durability.

6. Do Orient watches come with a warranty?
Yes, Orient watches come with a warranty. The warranty varies depending on the specific model you purchase.

7. Where can I buy Orient watches?
Orient watches are available in various retail stores and online. You can check out their official website for a complete list of authorized dealers.


Orient is a well-respected watch brand that produces high-quality timepieces at affordable prices. They have a reputation for being durable, accurate, and excellent value for money. With a range of options for men and women, including mechanical, automatic, and quartz watches, there is something for everyone. Thank you for reading and please visit us again for more informative articles about the best watches in the market.