Is Oakley a Good Brand? A Comprehensive Review and Analysis

Are you on the hunt for a sleek, stylish, and high-performing pair of sunglasses? Look no further than Oakley. With a reputation for quality craftsmanship and cutting-edge technology, this brand has established itself as a top choice for athletes, outdoor enthusiasts, and fashion-forward individuals alike. But is Oakley really a good brand? Let’s take a closer look and find out.

First and foremost, it’s important to note that Oakley offers a wide range of products to suit a variety of needs and preferences. From polarized lenses to lightweight frames, there are plenty of options to choose from. Plus, Oakley is known for its attention to detail and use of advanced manufacturing techniques, ensuring that each pair of sunglasses is of the highest quality.

But it’s not just about the aesthetics. Oakley sunglasses are also designed with function in mind, with features like impact resistance and anti-fog properties. This makes them a great choice for outdoor activities, sports, and even just everyday wear. So if you’re looking for a brand that combines style and substance, Oakley just might be the perfect fit.

History of Oakley brand

The history of Oakley brand dates back to 1975, when Jim Jannard founded the company in his garage with just $300 in his pocket. The initial idea was to create products that looked better and worked better than anything else on the market. Jannard began by selling motorcycle grips, but he soon branched out into other products, including sunglasses.

Oakley sunglasses quickly gained a reputation for being both stylish and functional. The brand was soon embraced by athletes and outdoor enthusiasts of all kinds, and Oakley became one of the most recognizable names in the eyewear industry.

Over the years, Oakley has continued to innovate and push the limits of what’s possible in the realm of performance eyewear. Today, the brand is known for its advanced lens technologies, including Prizm, which enhances color and contrast for maximum clarity in a variety of environments.

Key milestones in Oakley’s history

  • 1975: Oakley is founded by Jim Jannard in his garage
  • 1980: Oakley introduces its first pair of eyewear, the Factory Pilot Eyeshades
  • 1984: Oakley releases the first goggle with a replaceable lens, the O Frame MX
  • 1986: Oakley introduces the first sunglasses with interchangeable lenses, the Eyeshades
  • 1996: Oakley becomes a publicly traded company
  • 2004: Oakley launches the first lens designed specifically for sport, the High Definition Optics lens
  • 2015: Oakley debuts its Prizm lens technology

Oakley’s commitment to innovation

From the very beginning, Oakley has been committed to pushing the boundaries of what’s possible in the world of eyewear. The brand is known for its innovative materials, such as O Matter and Unobtainium, which are used to make frames that are lightweight, durable, and comfortable.

But perhaps Oakley’s biggest contribution to the industry has been in the realm of lens technology. The company has developed a wide range of lenses designed specifically for different sports and activities, including golf, cycling, and skiing. Oakley’s Prizm lens technology, which was introduced in 2015, uses a special dye formulation to enhance color and contrast, making it easier to see details in a variety of environments.

The future of Oakley

As Oakley continues to innovate and push the limits of performance eyewear, the future looks bright for the brand. With a focus on advanced lens technologies and cutting-edge materials, Oakley is poised to remain one of the most respected and recognizable names in the eyewear industry for years to come.

1975Jim Jannard founds Oakley in his garage
1980Oakley introduces its first pair of eyewear, the Factory Pilot Eyeshades
1986Oakley introduces the first sunglasses with interchangeable lenses, the Eyeshades
1996Oakley becomes a publicly traded company
2015Oakley debuts its Prizm lens technology

Despite challenges from competitors, Oakley has remained at the forefront of eyewear innovation, and its commitment to technologies like Prizm and a focus on comfort and performance should keep it in the spotlight for years to come.

Oakley’s Innovation in Eyewear Technology

Oakley is a brand that continuously pushes the boundaries when it comes to eyewear technology. They pride themselves on providing the best quality and durability for their customers.

  • High Definition Optics (HDO): Oakley’s HDO technology provides unparalleled clarity and impact resistance. This ensures that the wearer can see everything clearly and their eyes are protected from any potential harm.
  • Prizm Lenses: Oakley’s Prizm lenses are engineered to enhance color, contrast, and detail. They are available in a wide range of colors for different activities and environments. For example, there are Prizm lenses specifically created for golf, road cycling, and water activities.
  • Switchlock Technology: Oakley’s Switchlock technology allows for quick and easy lens changes. This is particularly useful for those who want to switch lenses for different lighting conditions or activities.

Oakley also takes into consideration the different face shapes and sizes of their customers, and has created technologies to cater to this:

  • Three-Point Fit: Oakley’s Three-Point Fit technology ensures that the frame sits comfortably on the wearer’s face, eliminating pressure points and creating a precise optical alignment.
  • Unobtainium Earsocks and Nosepads: Oakley’s Unobtainium material is used for the earsocks and nosepads to provide a secure grip even when wet with sweat.

In addition to their technical innovations, Oakley also offers customization options for their customers. With Oakley Custom, customers can create their own unique pair of sunglasses by choosing the frame, lenses, and even adding text or graphics.

High Definition Optics (HDO)Provides unparalleled clarity and impact resistance
Prizm LensesEngineered to enhance color, contrast, and detail
Switchlock TechnologyAllows for quick and easy lens changes
Three-Point FitEnsures a precise optical alignment and eliminates pressure points
Unobtainium Earsocks and NosepadsProvides a secure grip even when wet with sweat

Overall, Oakley has established themselves as a leader in eyewear technology through their constant innovations and attention to detail in providing the best quality and customization options for their customers.

Oakley’s Collaborations with Athletes

One of the reasons for Oakley’s success is their collaboration with top athletes in different sports. By working with these athletes, Oakley gets insights into the needs and preferences of their target market and at the same time, they are able to showcase what their products can do through these athletes.

Top Athlete Collaborations

  • Michael Jordan – Oakley was one of Jordan’s go-to brands for his signature sunglasses back in the day.
  • Shaquille O’Neal – Oakley and Shaq teamed up in the early 2000s to release a line of sunglasses that catered to the oversized needs of the basketball superstar.
  • Mark Cavendish – Oakley worked with this British cyclist to produce the Jawbreaker sunglasses that helped him perform better on the road.

Benefits of Collaborating with Athletes

Aside from getting insights into the needs of the target market, collaborating with athletes offers a lot of benefits for Oakley. For one, it adds credibility to their brand. If a top athlete uses Oakley products and gives positive feedback about them, that’s free publicity for the brand. Additionally, Oakley can showcase their products in action through their athlete endorsers. This makes it easier for potential customers to see what Oakley products can do and how they can benefit them.


Oakley’s collaborations with athletes have no doubt contributed to the brand’s success. By working with top athletes, Oakley is not only able to get insights into the market but also add credibility to their brand and showcase their products in action. This is why Oakley remains one of the top brands in sports eyewear today.

Michael JordanSignature lineJordan sunglasses
Shaquille O’NealCollaborationOversized sunglasses
Mark CavendishCollaborationJawbreaker sunglasses

Sources: The Story of Oakley’s Rise to Athletic Eyewear Dominance, The Top 10 Oakley Athlete Partnerships

Oakley’s Charity and Community Involvement

One of the ways Oakley sets itself apart as a brand is through its active involvement in charitable causes and community initiatives. Here are some examples of Oakley’s philanthropic efforts:

  • Military and First Responder Discount: Oakley offers a 35% discount to active duty military, veterans, and first responders as a way of showing appreciation for their service.
  • OneSight: Oakley partners with OneSight, a nonprofit organization dedicated to bringing eye exams and glasses to people in need all over the world.
  • Learn to Ride: Oakley supports the Learn to Ride program, which teaches children with disabilities how to ride bikes in a safe and supportive environment.

But Oakley’s commitment to giving back extends beyond just partnering with established organizations. They also have programs in place that allow their employees to get involved in their local communities. For example:

  • Global Volunteer Day: Each year, Oakley employees from around the world participate in Global Volunteer Day. This day of service allows employees to work together to make a difference in their local communities.
  • Employee Matching Gifts: Oakley will match employee donations to eligible charitable organizations, up to $10,000 per employee per year.
  • Charitable Events: Oakley hosts and participates in various charitable events throughout the year, including golf tournaments and charity runs.

Oakley’s Impact

Since its founding in 1975, Oakley has made a significant impact not only in the world of sports and fashion but also in the lives of countless individuals through its charitable and community involvement. Here are a few examples of the impact Oakley has made:

In partnership with OneSight, Oakley has helped provide over 10 million people in need with eye exams and glasses.

The Learn to Ride program that Oakley supports has helped over 1,200 children with disabilities learn to ride bikes.

Oakley’s Global Volunteer Day has resulted in thousands of hours of service across the globe, from beach cleanups to building homes for those in need.

Through its charitable events and employee matching gifts program, Oakley has raised millions of dollars for various causes and organizations.

OneSight$5 million+
Red Cross Disaster Relief$1 million+
Team Rubicon$500,000+
The Breast Cancer Research Foundation$130,000+

Overall, Oakley’s commitment to giving back is part of what makes them not just a good brand, but a great one. Their efforts to make a positive impact in the world show that they are more than just a company that makes sunglasses and athletic gear – they are a brand with heart, soul, and a genuine desire to make a difference.

Oakley’s Sustainability Efforts

As a brand that specializes in creating high-performance eyewear for athletes and outdoor enthusiasts, Oakley has made a commitment to sustainable practices that prioritize people and the planet. Here are some of Oakley’s sustainability efforts:

  • Reducing environmental impact: Oakley has implemented several initiatives to reduce its environmental impact, including the use of eco-friendly packaging, reducing water consumption in its manufacturing processes, and phasing out products with harmful chemicals.
  • Product sustainability: Oakley’s products are built to last, making them a sustainable choice for consumers who prioritize durability and functionality. Additionally, the brand has developed a product recycling program to reduce waste.
  • Community involvement: Oakley is committed to supporting local communities and environmental initiatives. The brand has partnered with organizations like One Tree Planted to plant trees in deforested areas, as well as supporting various beach cleanups and environmental programs.

Oakley’s sustainability efforts extend beyond eco-friendly practices to include social responsibility initiatives. The brand has implemented ethical sourcing practices, ensuring that its products are made under safe and fair labor conditions. In addition, Oakley has also made significant contributions to support underprivileged communities through its partnership with the Infinite Hero Foundation, which provides support to military veterans and their families.

Sustainability InitiativesDescription
Eco-friendly packagingOakley has transitioned to recyclable packaging materials that reduce waste and carbon emissions.
Product recycling programCustomers can return their Oakley products for recycling, reducing waste and promoting sustainability.
One Tree Planted partnershipThrough this partnership, Oakley is helping to reforest areas that have been deforested due to industry and wildfires.
Infinite Hero FoundationOakley’s partnership with this foundation supports military veterans and their families through medical research and educational programs.

Overall, Oakley’s sustainability efforts reflect a commitment to both the environment and social responsibility, positioning the brand as a leader in sustainable practices within the eyewear industry.

Oakley’s Expansion into Apparel and Accessories

Oakley, a leading brand in high-performance eyewear, has expanded its product line to include a wide range of apparel and accessories. The brand’s expansion into apparel and accessories has been a great success, delivering high-quality products that align with the brand’s reputation for innovative design, superior quality, and optimal performance.

  • The Apparel Line – Oakley’s apparel line is designed for athletes, fitness enthusiasts and outdoor adventurers. The clothing is engineered using advanced materials and construction techniques for superior performance, comfort, and durability. Whether its shorts, t-shirts, jackets, or other clothing items, every piece is designed to meet the highest standards while keeping you stylish and comfortable.
  • The Accessories Line – Oakley’s accessories line includes bags, backpacks, socks, hats, gloves, and more. Just like their eyewear, every accessory is designed to deliver both performance and style. From the gym to the streets, Oakley’s accessories will keep you organized, comfortable, and looking great.
  • The Eyewear Line – Oakley continues to produce top-performing eyewear that helps to keep athletes safe in the most extreme conditions. They have expanded to include prescription frames and custom-made glasses, allowing everyone to experience the same benefits that professional athletes have.

Oakley’s success in expanding into apparel and accessories lies in its commitment to quality, innovation, and performance. Each product is crafted with the same attention to detail and precision as its eyewear line, ensuring that every item is both functional and stylish. As a result, Oakley is a brand that can be counted on for high-quality garments and accessories that stand the test of time.

In summary, Oakley’s expansion into apparel and accessories has allowed the brand to showcase its expertise in designing high-quality, performance-driven products beyond eyewear. Whether it’s casual wear or athletic wear, Oakley’s apparel and accessories are made to offer optimal performance without sacrificing style or comfort.

High-quality and performance-driven designProducts can be relatively expensive
Wide range of products to choose fromThe brand’s focus on innovation may not appeal to everyone.
Expertise in creating sports and outdoor wearNot everyone may be into the brand’s bold and futuristic style.

Oakley’s expansion into apparel and accessories provides more opportunities for individuals to experience their innovative design, superior quality, and optimal performance beyond just eyewear. The brand’s commitment to quality is evident in every piece of apparel or accessory created, making Oakley a reliable and trustworthy brand for anyone who values high-quality and performance-driven products.

Oakley’s Customer Reviews and Ratings

When it comes to assessing the quality of a brand, one of the most reliable indicators is the feedback its customers provide. In the case of Oakley, the brand has received a considerable amount of feedback from its customers, with many expressing their satisfaction with the products they have purchased.

Here are seven things that Oakley customers love about the brand:

  • The quality of the products: Oakley products are known for their durability, versatility, and innovative design. Customers appreciate the attention to detail that goes into each pair of sunglasses, goggles, and other accessories.
  • The style: Oakley is a brand that is synonymous with style, and many customers love the way their products look on them. They appreciate the range of colors and patterns available, as well as the classic, timeless designs that Oakley is famous for.
  • The comfort: Customers frequently mention how comfortable Oakley products are to wear, particularly their sunglasses, which often have lightweight frames, adjustable nose pads, and flexible temples.
  • The customer service: Oakley has a reputation for providing excellent customer service, with many customers commenting on how helpful and knowledgeable the company’s representatives are.
  • The customization options: Oakley products can often be customized to fit the customer’s needs and preferences. This includes being able to choose different lenses, frame colors, and other features.
  • The value for money: While Oakley products may not be the cheapest on the market, customers frequently comment on how they offer good value for money, given the quality of the products and the features they offer.
  • The performance: Many Oakley customers are athletes or outdoor enthusiasts who need products that can withstand harsh weather conditions and intense physical activity. Oakley products consistently perform well in these environments, which is why they continue to be a popular choice among sportspeople.

In addition to the positive feedback from customers, Oakley products frequently receive high ratings from independent reviewers and industry experts. For example, many of the brand’s sunglasses have received 5-star ratings from sites such as Amazon and Sunglass Hut. Furthermore, Oakley has won numerous awards for its products over the years, including several Red Dot Awards and the Outdoor Retailer Innovation Award.

Rating SiteAverage Oakley Product Rating
Sunglass Hut4.7/5
Outdoor Gear Lab8.2/10

Overall, it’s clear that Oakley is a brand that is highly regarded by its customers, as well as by reviewers and industry experts. Whether you’re in the market for a new pair of sunglasses, goggles, or other accessories, Oakley is a brand that consistently delivers on quality, style, and performance.

Oakley’s presence in the global market

Oakley is a well-known global brand in the sports and fashion industries. It has been in the business for more than 40 years and has established itself as a leader in eyewear and other sports equipment.

The company has a strong presence in the global market, with its products being sold in over 100 countries. Oakley has a strong brand reputation and is often associated with high-quality products, innovative technology, and bold designs.

  • Oakley has a significant market share in North America, accounting for more than 50% of the eyewear market in the US.
  • The brand is also popular in Asia, with a growing market presence in China and Japan.
  • Europe and South America are also emerging markets for Oakley, with the company expanding its product offerings and distribution channels in these regions.

Oakley has also expanded its product lines beyond eyewear, including helmets, bags, apparel, and other sports accessories. The company’s innovative technology and focus on performance have helped it gain a foothold in these markets and attract a diverse customer base.

The table below shows Oakley’s revenue by segment for the fiscal year 2020:

SegmentRevenue (in millions)
North America$935
Europe, Middle East, and Africa$458
Asia Pacific$427
Latin America$118

Overall, Oakley’s strong brand reputation, innovative technology, and diverse product offerings have helped it establish a significant presence in the global market. The company’s focus on performance and style has made it a popular choice among athletes, fashion enthusiasts, and everyday consumers alike.

Comparison of Oakley to other top eyewear brands

When it comes to eyewear, there are plenty of options on the market. However, few brands can compete with Oakley’s reputation and quality. Here are some comparisons between Oakley and other top eyewear brands:

  • Ray-Ban: Ray-Ban is a classic eyewear brand that has been around since 1936. While they offer a range of styles, Ray-Ban is more known for its aviator and wayfarer sunglasses. Oakley, on the other hand, has a wider variety of frames and specializes in sports and performance eyewear.
  • Maui Jim: Maui Jim is another well-known eyewear brand that specializes in polarized lenses. While Oakley also offers polarized lenses, Maui Jim’s lenses are lauded for their clarity and color enhancement. Oakley lenses, however, are known for their durability and impact resistance.
  • Costa Del Mar: Costa Del Mar is a popular choice for fishing and water sports. They offer polarized lenses and specialized coatings to enhance water visibility. Oakley also offers lenses that are great for water activities, but their frames are more diverse in terms of style.

While all of these brands are reputable and offer high-quality eyewear, Oakley stands out in its commitment to performance and innovation. Oakley uses state-of-the-art technology to create lenses that are durable, impact-resistant, and offer unparalleled clarity. In addition, Oakley frames are designed with precision and care to ensure a comfortable, secure fit.

For a full comparison of Oakley’s lenses, check out the table below:

Lens TypeClarityImpact ResistancePolarized

As you can see, Oakley’s Prizm lenses offer exceptional clarity, while their polarized lenses provide excellent impact resistance. If you’re looking for eyewear that can keep up with your active lifestyle, Oakley is definitely a brand to consider.

Oakley’s Impact on Fashion Culture

Since its inception in 1975, Oakley has consistently been a brand that transcends time and fashion trends. In fact, it is credited with setting trends rather than following them. Its innovative designs and commitment to quality and performance make it a favorite among athletes and fashion enthusiasts alike.

  • Oakley is known for its iconic sunglasses, which have been spotted on countless celebrities, athletes, and musicians.
  • Its sunglasses have also been featured in multiple movies, including “Top Gun” and “Mission: Impossible.”
  • Oakley has collaborated with famous designers and brands like Ferrari and Supreme, further solidifying its place in fashion culture.

Furthermore, Oakley’s influence is not limited to sunglasses. It has expanded its product line to includes clothing, accessories, and even backpacks and luggage.

One notable example of Oakley’s impact on fashion culture is its “Thermonuclear Protection” collection, which debuted in 2018. This collection featured bright colors, bold prints, and futuristic designs that were inspired by nuclear radiation suits. It received critical acclaim and helped cement Oakley’s reputation as an innovator in fashion.

YearEventOakley Product
1996Olympic Games in AtlantaOakley Eye Jackets
1998Winter Olympic Games in NaganoOakley Blade
2012London OlympicsOakley Radarlock

Overall, Oakley’s impact on fashion culture is undeniable. Its innovative designs, high-quality products, and collaborations with other designers and brands have solidified its place as a fashion icon and a favorite among consumers worldwide.

Is Oakley a Good Brand FAQs

1. How long has Oakley been around?

Oakley has been around since 1975, producing high-quality performance eyewear.

2. Are Oakley sunglasses expensive?

Yes, Oakley sunglasses can be on the pricier side, but they are known for their durability and advanced technology.

3. What materials are used to make Oakley sunglasses?

Oakley uses a variety of materials including lightweight O Matter and durable Plutonite lenses to make their sunglasses.

4. Are Oakley sunglasses good for sports?

Yes, Oakley sunglasses are designed specifically for sports and outdoor activities. They feature impact-resistant lenses and a comfortable fit.

5. What style of sunglasses does Oakley offer?

Oakley offers a wide variety of styles including sporty wrap-around frames, classic aviators, and trendy square frames.

6. Can I get prescription lenses in Oakley sunglasses?

Yes, Oakley offers prescription lenses in some of their models. You can even customize the frame and lens combination to fit your specific needs.

7. Does Oakley offer a warranty on their products?

Yes, Oakley offers a warranty on their products. Their standard warranty covers manufacturing defects for two years, and they also offer a limited lifetime warranty for some products.

Closing Thoughts

Thank you for taking the time to read about Oakley and their products. If you’re looking for high-quality performance eyewear, Oakley is definitely a brand to consider. With their advanced technology and durable materials, they have earned their reputation as one of the top brands in the industry. Thanks again for reading and be sure to check back for more articles like this one.