Is Noritake a Good Brand? A Comprehensive Review of Noritake Quality

Are you on the hunt for high-quality dinnerware that will elevate your dining experience? Look no further than Noritake. This Japanese brand has been a household name for over a century, delivering elegance and durability in each and every piece. Whether you’re in need of a new dinner set for everyday use or some statement serving plates for your next dinner party, Noritake has got you covered.

But don’t just take my word for it. Noritake has a reputation for excellence across the globe, with enthusiastic fans praising its timeless designs and exceptional craftsmanship. From iconic bone china collections to contemporary stoneware options, there’s something for everyone in Noritake’s vast catalog. Plus, with a range of price points and styles, you’re sure to find something that fits your needs and tastes.

So why settle for mediocre dinnerware when you can enjoy the unparalleled beauty and durability of Noritake? Join the legions of satisfied customers who have made it their go-to brand for all dining occasions. Whether you’re looking to impress guests at your next dinner party or simply add a touch of elegance to your everyday meals, Noritake is the perfect choice.

History of Noritake

Noritake is a Japanese company that produces high-quality ceramics and tableware. The company was founded in 1904, and since then has become one of the most well-known and respected brands in the industry. The history of Noritake is rich, filled with triumphs and challenges that have shaped the company into what it is today.

  • Noritake was founded by Ichizaemon Morimura in the village of Noritake, Japan. The company was originally called Nippon Toki Kabushiki Kaisha, which translates to “Japan Pottery Company”.
  • At the onset of World War II, Noritake was forced to halt their production of luxury ceramics and instead focus on producing functional pieces for the Japanese Army. This period saw the company adapt and overcome adversity, paving the way for their future success.
  • After the war, Noritake resumed their production of high-end ceramics, winning numerous awards for their designs and quality. The company’s reputation continued to grow as they expanded their offerings to include not just dinnerware, but also decorative items and figurines.

Today, Noritake has a presence in over 100 countries, and their products are sold in major retailers and online stores. The company is known for their attention to detail and quality, with many pieces being handcrafted and painted by skilled artisans. Noritake continues to innovate and push boundaries in the ceramics industry, ensuring their place as a top brand for years to come.

Noritake’s Reputation in the Market

Noritake is a well-known and respected brand in the world of fine dining and tableware. With over 100 years of history, the brand has maintained a reputation for quality and elegance, and is among the most respected brands in the industry.

  • Noritake’s commitment to quality can be seen in the craftsmanship and design of each piece they produce. The brand is known for its attention to detail and use of high-quality materials, resulting in products that are not only beautiful, but also durable and functional.
  • The brand’s reputation is also bolstered by their innovative designs, which are constantly updated to reflect changing trends and tastes in the industry. Noritake has a team of talented designers who work tirelessly to create unique and striking patterns and designs that set the brand apart from its competitors.
  • Another reason for Noritake’s reputation is their commitment to sustainability and social responsibility. The company takes great care to ensure that their products are eco-friendly and ethically produced, and they regularly engage in philanthropic initiatives to give back to the communities in which they operate.

Overall, Noritake’s reputation in the market is one of quality, elegance, and innovation. Their commitment to excellence in design and craftsmanship, as well as their dedication to sustainability and social responsibility, make them a brand that is highly respected both by consumers and industry professionals alike.

What People are Saying About Noritake

Customers who have purchased Noritake products generally have positive things to say about the brand. Many praise the quality and durability of the products, as well as the wide selection of designs and patterns available. Reviewers frequently comment on the beautiful and intricate designs of Noritake products, and many appreciate the brand’s commitment to sustainability and social responsibility.

Industry experts have also recognized Noritake’s contributions to the world of fine dining and tableware. The brand has received numerous awards and accolades over the years, including several prestigious design awards and certifications for their commitment to sustainability.

The Future of Noritake

As a brand with a long history and a reputation for excellence, Noritake is well-positioned to continue thriving in the years to come. The company has demonstrated a commitment to innovation and creativity, which will help them stay relevant and competitive in a constantly evolving industry. Additionally, their dedication to sustainability and social responsibility is likely to become even more important in the years to come, as consumers become increasingly conscious of the impact their purchasing decisions have on the environment and society as a whole.

High-quality craftsmanship and designSomewhat expensive compared to other brands
Wide selection of designs and patternsSome customers may prefer more modern or minimalist designs
Commitment to sustainability and social responsibilityMay not be suitable for everyday or casual use

Overall, Noritake is a brand that has earned its place among the top names in fine dining and tableware. With a long history of quality and excellence, as well as a commitment to innovation, sustainability, and social responsibility, the brand is well-positioned to continue thriving in the years to come.

Noritake’s Manufacturing Process

If you are in the market for some fine china, you might have come across the brand Noritake. But why is Noritake a good brand? One of the reasons for their popularity is their manufacturing process. Here is a breakdown of how Noritake creates their high-quality products.

  • Mining and Preparation of Raw Materials: The first stage of the manufacturing process involves the mining and preparation of the raw materials needed to make porcelain. Noritake uses two types of raw materials, kaolin and feldspar, which are mixed with water and filtered to remove impurities.
  • Mixing: After the raw materials have been processed, they are mixed together to create a homogeneous mixture. The mixture is then left to age for several days to improve its plasticity.
  • Molding: The mixture is then molded into the desired shape using a variety of techniques, such as slip-casting or pressing.
  • Drying and Firing: After molding, the pieces are left to dry before being fired in a kiln at high temperatures. This process is repeated several times with different types of glaze to achieve the desired finish.
  • Decoration: Once fired, the pieces are decorated using a variety of techniques, such as hand-painting or decal application.
  • Quality Control: Before being shipped out, each piece undergoes stringent quality control measures to ensure it meets Noritake’s high standards.

As you can see, Noritake’s manufacturing process involves several stages, each of which is essential to creating their high-quality products. This attention to detail is what makes Noritake a good brand, and why their products are highly regarded by consumers and collectors alike.

If you are curious about the specific techniques used by Noritake in their manufacturing process, check out the table below:

Slip-castingThe process of pouring liquid clay into a plaster mold to create a shape.
PressingThe process of pressing dry clay powder into a mold using a hydraulic press.
Hand-paintingDecorating pieces by hand with a brush or airbrush, often using a stencil to create intricate designs.
Decal applicationApplying a decorative design to a piece using a decal (a thin plastic film printed with the design).

Overall, Noritake’s manufacturing process is a testament to their dedication to producing the highest quality products. If you are on the hunt for some fine china, Noritake is definitely a brand worth considering.

Comparison of Noritake with Other High-End China Brands

When it comes to high-end china brands, Noritake is often compared to other well-known names in the industry. Here, we take a closer look at how Noritake stacks up against some of these competitors:

  • Wedgwood: Established in 1759, Wedgwood is one of the oldest and most respected china brands in the world. While Noritake is known for its contemporary designs, Wedgwood is more traditional in its approach. Wedgwood pieces tend to feature intricate patterns and elaborate detailing, while Noritake often opts for simpler, more streamlined designs.
  • Villeroy & Boch: Another European heritage brand, Villeroy & Boch has been producing high-quality ceramics since the 18th century. Like Wedgwood, this brand favors more ornate designs, but also has a range of more modern, minimalist options. In terms of price point, Villeroy & Boch sits between Noritake and Wedgwood, making it a good option for those who want a high-end look without breaking the bank.
  • L’Objet: A newer player in the market (founded in 2004), L’Objet is all about glamour and luxury. Their pieces often feature metallic accents and exotic materials, giving them a more opulent feel than Noritake. However, this also means that L’Objet pieces can come with a hefty price tag, making Noritake a more accessible option for those who still want a touch of luxury in their tableware.

In general, Noritake is a great choice for those who want high-quality china at a more reasonable price point than some of the heritage brands. While it may not have the same level of history or prestige as brands like Wedgwood or Villeroy & Boch, Noritake’s commitment to contemporary design and exceptional craftsmanship has earned it a loyal following around the world.

That being said, it’s important to note that Noritake also has a range of more traditional, ornate designs that could easily hold their own against brands like Wedgwood. Ultimately, the choice comes down to personal preference and the kind of look you’re going for in your tableware.

Below is a quick summary of some of the key differences between Noritake and its high-end competitors:

BrandDesign AestheticPrice Point
NoritakeContemporary, with some more traditional optionsMid-range
WedgwoodElaborate and traditionalHigh-end
Villeroy & BochMixture of traditional and modern designsMid-high range
L’ObjetLuxurious and opulentHigh-end

Regardless of which brand you choose, investing in high-quality china is a decision you’ll never regret. Not only will it elevate your dining experience, but it can also be a meaningful way to pass on a legacy to future generations.

Noritake’s Design Philosophy

When it comes to design philosophy, Noritake follows a unique approach that blends tradition with innovation. They seek to create timeless pieces that will be cherished for generations, while also incorporating modern elements to keep up with changing tastes.

Here are five key aspects of Noritake’s design philosophy:

  • Impeccable Craftsmanship: Noritake places a strong emphasis on precision and perfection in their craftsmanship. Each piece is meticulously crafted to ensure that it meets their high standards of quality.
  • Cultural Influences: Noritake draws inspiration from both Japanese and Western cultures, creating a fusion of styles that reflects their global perspective.
  • Functional Beauty: Noritake believes that a piece should not only be visually appealing, but also serve a purpose. Their designs are both beautiful and functional, making them perfect for everyday use or special occasions.
  • Continual Evolution: Noritake is constantly seeking new ways to innovate and improve upon their designs. This means incorporating new materials, techniques, and technologies to stay ahead of the curve.
  • Sustainability: Noritake is committed to sustainability and ethical production practices. They prioritize using eco-friendly materials and processes, and ensure that their workers are treated with respect and fairness.

Overall, Noritake’s design philosophy is centered on creating beautiful, high-quality pieces that are both timeless and innovative. Their dedication to craftsmanship, culture, function, evolution, and sustainability ensures that their products are not only beautiful but also ethical, reflecting their commitment to creating a better world.

Types of Products Offered by Noritake

Noritake is a Japanese tableware brand that has been delivering quality products for over a century. Over the years, the brand has expanded its product line to cater to the changing needs and demands of its customers. Here are some of the types of products offered by Noritake:

  • Dinnerware Sets – Noritake offers a wide range of dinnerware sets that are perfect for any occasion. Whether you’re looking for something stylish and contemporary or traditional and classic, Noritake has a set that will suit your taste. Its sets are made from high-quality materials such as bone china and porcelain, making them durable and long-lasting.
  • Cutlery – Noritake cutlery sets are designed to complement its dinnerware sets. The brand offers a range of cutlery styles, from sleek and modern to classic and elegant, so you can find the perfect set to match your dinnerware. Its cutlery is made from high-quality stainless steel, ensuring that it will last for years to come.
  • Drinkware – Noritake’s drinkware collection includes glasses and mugs that are perfect for any beverage, from water and juice to coffee and tea. Its glasses and mugs come in a variety of sizes and styles, so you can choose the perfect one to match your dinnerware.
  • Home Decor – Noritake also offers a range of home decor items, including vases, bowls, and plates. These items are perfect for adding a touch of elegance to your home décor. Its home decor products are made from high-quality materials, ensuring that they will last for years to come.
  • Giftware – Noritake’s giftware collection includes items that are perfect for any special occasion, from weddings and birthdays to anniversaries and graduations. Its giftware products range from dinnerware sets to home decor items, so you can find the perfect gift for any occasion.
  • Collections – Noritake’s collections are designed to cater to the needs of different customers. Whether you’re looking for something modern and sleek or traditional and classic, Noritake has a collection that will suit your taste. Some of its popular collections include Colorwave, Platinum Wave, and Rochelle Platinum.

If you are looking for quality tableware and home decor products, Noritake is a brand that you can trust. Its products are made from high-quality materials and are designed with both style and functionality in mind. With its wide range of products, you are sure to find something that will suit your taste and budget.

Noritake’s Popularity in Different Regions

Noritake is a Japanese brand that has gained worldwide recognition for producing some of the most beautiful and high-quality porcelain dinnerware sets. The brand has been in the market for over a century, and its products are available in many countries around the world. Noritake’s popularity varies from region to region, and in this article, we will explore how this brand is perceived in different parts of the world.

  • Japan: Noritake is a well-known and respected brand in Japan. The company was established in Nagoya, Japan, in 1904, and its porcelain sets have been considered some of the best in the country. Japanese people love Noritake’s products for their elegance, durability, and functionality. Noritake is often given as a gift during weddings, housewarming parties, or other special occasions.
  • North America: Noritake has a strong presence in North America, where it has been exporting its products since the early 20th century. The brand is highly regarded for its fine china, especially its vintage and discontinued designs, which are sought after by collectors. Noritake products are popular gifts for weddings, holidays, and other special occasions in North America. The brand’s casual dinnerware sets, such as Colorwave and Cher Blanc, are also popular among millennials.
  • Europe: Noritake has a smaller presence in Europe than in North America, but it is still well-regarded in many countries. The brand’s fine china sets are often used for special occasions, such as formal dinners and weddings. Noritake has won many awards for its design and craftsmanship from European institutions, such as the Red Dot Design Award and the German Design Award.
  • Australia: Noritake is a popular brand in Australia, where it has been sold for over 60 years. The brand’s porcelain dinner sets are popular gifts for weddings, engagements, and other special occasions. Noritake’s casual dinnerware sets, such as Colorwave and BoB and WoW, are also widely used in Australian households.
  • Middle East: Noritake has a small but growing presence in the Middle East. The brand’s fine china sets are becoming popular among the region’s elite, who use them for special occasions such as Ramadan, Eid, and weddings. Noritake’s presence in the Middle East is likely to grow in the coming years as the region becomes more open to international brands.
  • Asia-Pacific: Noritake products are widely available throughout the Asia-Pacific region, where the brand is well-regarded for its quality and design. The brand’s fine china sets are popular gifts for weddings and other important occasions. Noritake has also launched casual dinnerware sets, such as Colorwave, in the Asia-Pacific market, which have been well-received by consumers.
  • Africa: Noritake has a limited presence in Africa, where the brand is not yet well-known. However, the company has begun to explore opportunities in the African market and has opened showrooms in countries such as South Africa and Nigeria. Noritake’s entry into the African market is expected to increase its popularity in the coming years.


Noritake is an internationally recognized brand that has gained popularity in different regions around the world. Its products are widely regarded for their quality, elegance, and functionality and are often used for special occasions such as weddings, engagements, and formal dinners. Noritake’s casual dinnerware sets are also becoming popular among millennials who appreciate their modern and stylish designs. As Noritake continues to expand to new markets and explore new opportunities, its popularity is likely to continue to grow.

Note: All the information presented about Noritake’s popularity in different regions is based on the writer’s research and opinion. It may not accurately reflect the views of the general public in each region.

Noritake’s Collaborations with Other Brands

Noritake has been around since 1904 and is recognized as one of the most renowned fine dining brands globally. They have been successful in sustaining their status because of their history of collaborating with other prominent brands. These collaborations have allowed them to reach new customer bases and bring unique designs and concepts to their products. Let’s explore some of the most notable collaborations Noritake has had.

Creative Tops Ltd.

  • Creative Tops Ltd. is a UK based company that specializes in creating beautiful kitchen and dining products.
  • Noritake and Creative Tops Ltd. came together in 2010 to create a unique line of stylish and contemporary living products.
  • The collaboration helped Noritake enter the European market and expand its global influence.


  • Wedgwood, founded in 1759, is a British luxury brand that produces world-famous fine china and porcelain products.
  • In 2014, Wedgwood and Noritake came together to create an exceptional Bone China dinnerware collection known as “Wedgwood by Noritake.”
  • The limited-edition collection received tremendous praise from critics and collectors worldwide and helped further establish Noritake in the global market.

Vera Wang

Vera Wang is known for creating beautiful bridal gowns, and over the years, her brand expanded into a range of products related to home decor and fine dining. In 2002, Noritake and Vera Wang announced a partnership that resulted in a stunning range of fine china collections that catered to modern brides. These collections are known for their elegant and simplistic designs that appeal to the young target audience and made Noritake a popular choice among those registering for wedding gifts.

The Coca-Cola Company

In 2015, Noritake and The Coca-Cola Company collaborated to commemorate the 100th anniversary of their famous “Contour Bottle.” They produced an exclusive collection of tableware that featured Coca-Cola’s iconic designs from the past, printed on fine bone china dinnerware. The vibrant collection of mugs, plates, and bowls dazzled consumers and became a popular choice for those looking to add some fun to their dinner parties or their morning coffee routine.

Creative Tops Ltd.2010Stylish and contemporary living products
Wedgwood2014Bone China dinnerware collection-“Wedgwood by Noritake”
Vera Wang2002Stunning range of fine china collections
The Coca-Cola Company2015Exclusive collection of tableware with Coca-Cola’s iconic designs

Overall, Noritake’s collaborations with other brands have allowed them to diversify their range of products and reach a different demographic of consumers while maintaining their reputation as a high-end fine dining brand. They continue to collaborate with other brands to bring innovative designs and concepts to their products, and it will be exciting to see what they come up with next.

Noritake’s Sustainability and Eco-Friendliness

As consumers become more aware of the environmental impact of their purchases, it’s important to consider the sustainability and eco-friendliness of the brands we support. Noritake, a renowned Japanese tableware brand, has taken steps to reduce their impact on the environment.

  • Noritake has established an environmental management system that adheres to ISO 14001 standards. This ensures that they progress towards environmental sustainability and balance with economic and operation objectives.
  • Their products are made using eco-friendly materials such as clay and natural feldspar, which are durable and long-lasting. This ensures the tableware is a sustainable investment and decreases waste from frequent breakages and replacements of tableware.
  • Noritake has implemented measures to reduce greenhouse gas emissions and energy consumption during the manufacturing process, such as implementing energy-efficient equipment and recycling wastewater.

In addition, Noritake focuses on reducing waste and recycling materials. For instance, they aim for zero waste to landfill in their production process and have implemented recycling programs to reuse in the creation of new products. By being conscious of their environmental impact, Noritake is aligning their brand with consumers’ changing values towards sustainability.

Moreover, Noritake offers a product range that focuses on reducing the environmental impact of using disposable products. For example, their reusable plastic cups that come with interchangeable lids reduce the use of disposable cups, decreasing waste production in the long term.

Reducing greenhouse gas emissionsNoritake has implemented measures such as promoting renewable energy, improving equipment energy efficiency and reducing power consumption to decrease greenhouse gas emissions.
Reducing wasteNoritake implements recycling programs to reuse waste as much as possible, which prevents it from accumulating in landfills and polluting the environment.
Reducing water usageNoritake recycles wastewater and reduces water usage in the manufacturing process to preserve this valuable resource.

Overall, Noritake’s commitment to environmental sustainability and eco-friendliness supports customers looking for products that are both beautifully crafted and environmentally conscious.

Noritake’s Customer Service and Support

As a consumer, it’s important to feel confident in a brand’s ability to provide quality customer service and support. When it comes to Noritake, customers can rest assured that they will receive top-notch assistance.

With a detailed and user-friendly website, it’s easy for customers to find the information they need about Noritake’s products and services. Whether you need help with placing an order, tracking a shipment, or making a return, Noritake’s customer service team is on standby to assist you.

  • Live Chat: Not sure where to start? Noritake’s live chat feature allows you to speak directly to a customer service representative who can answer any questions you may have.
  • Phone Support: If you prefer to speak to someone on the phone, Noritake’s customer service team is available to take your calls during business hours or you can leave a message and they’ll get back to you as soon as possible.
  • Email Support: Have a question that doesn’t require immediate attention? Send an email to Noritake’s customer service team and they’ll get back to you as soon as they can.

In addition to these helpful resources, Noritake also provides a comprehensive FAQ section on its website. Here, customers can find answers to a variety of helpful questions, from product information to shipping policies.

As a company, Noritake values its relationship with its customers and strives to provide the highest level of service possible. So, whether you’re a first-time customer or a long-time fan of the brand, you can feel confident that Noritake will be there to answer any questions or concerns you may have along the way.

Responsive customer service teamCustomer service hours restricted to business hours
Live chat feature for immediate assistanceSome customers have reported slow response times
Comprehensive FAQ section on websiteNo 24/7 phone support

Overall, Noritake’s commitment to quality customer service and support is a testament to its dedication to its customers. With a range of helpful resources at your fingertips and a team of knowledgeable representatives ready to assist you, choosing Noritake is a smart choice for anyone looking for a reliable and trustworthy brand.

Is Noritake a Good Brand? FAQs

1. What is Noritake Known For?

Noritake is known for making high-quality dinnerware and tableware sets with beautiful designs and eye-catching patterns.

2. How Long Has Noritake Been in Business?

Noritake has been in business for over 100 years, founded in Japan in 1904.

3. Is Noritake Dinnerware Durable?

Yes, Noritake dinnerware is very durable and made to last. It is designed to withstand daily use and can also be dishwasher and microwave safe.

4. Is Noritake Expensive?

Noritake dinnerware can be a bit pricey compared to some other brands, but the quality and durability of their products make it a worthwhile investment.

5. Where Can I Buy Noritake Products?

Noritake sells their products through various retailers and on their website. You can also find Noritake products at department stores and specialty home goods stores.

6. Are Noritake Products Safe for Food Use?

Yes, Noritake products are safe for food use. They are made according to rigorous safety standards and are free from harmful chemicals and materials.

7. Can I Find Noritake Products in Different Styles and Designs?

Yes, Noritake offers a wide variety of styles and designs for their dinnerware and tableware products. From modern to traditional, there is something for everyone.

Closing Thoughts

Thank you for taking the time to read about Noritake and their quality tableware products. We hope this article was helpful in answering your questions about the brand. If you’re looking for a durable and stylish addition to your home, Noritake is definitely a brand worth considering. Don’t hesitate to visit us again later for more informative articles.