Is Nexus a Good Brand? Exploring the Pros and Cons of Nexus Devices

If you’re a tech-freak like me, you must have heard of Nexus brand. From tablets to smartphones and smartwatches, Nexus has been silently ruling the market with its exceptional products. But the question is- is Nexus a good brand? The answer is a resounding yes! Nexus is not just a good brand but a great brand that delivers top-notch gadgets to tech-savvy users.

From Nexus 7 to the latest Nexus 6P, every device by Nexus tells a different story in terms of features, design, and performance. One of the most significant reasons that make Nexus a worthy brand is its association with Google. With the tag of “Google’s Phone,” Nexus products are adorned with the latest Android system and exclusive Google features that are not available on any other device. From quick and efficient updates to Google assistant and Google Photos, Nexus always ensures a premium user experience.

What sets Nexus apart is its thoughtful integration of hardware and software that always ensures a seamless experience for its users. Whether it’s the pure and untouched Android interface, the durable build quality, or the impressive camera performance, Nexus products never disappoint. So, if you’re in search of a reliable, innovative, and overall excellent gadget, then Nexus is undoubtedly a good brand to consider.

Overview of Nexus as a Brand

Nexus is a brand of mobile devices and tablets that are manufactured by Google. As a brand, Nexus is known for producing high-quality devices that offer excellent value for money. The company’s products have gained a significant following among tech enthusiasts and casual users alike, thanks to their clean user interface and reliable performance. Nexus is also known for offering timely software updates, ensuring that its users have access to the latest and most secure software.

The Nexus range of devices is designed to offer a pure Android experience, meaning that there is no additional software or custom skins added to the devices. This allows for a clean and streamlined user experience, with no unnecessary bloatware or clutter. It also means that software updates can be rolled out more quickly, as there are no customizations to be made by individual vendors.

If you’re looking for a mobile device that gives you the best possible Android experience, then Nexus is definitely worth considering. Here are a few more reasons why:

  • Timely software updates that ensure your device has the latest features and security patches
  • Excellent build quality, with a sleek and modern design
  • Outstanding value for money when compared to other premium mobile devices

Overall, Nexus is a brand that offers an exceptional Android experience at a fantastic price point. Whether you’re looking for a smartphone or a tablet, Nexus has a range of devices to suit your needs, all of which are built to the highest standards of quality and performance.

Nexus’ Product Portfolio

When it comes to mobile devices, Nexus is a well-known brand. They are among the pioneers in mobile technology, and they have created an impressive portfolio of products. Their product portfolio is diverse, ranging from smartphones, tablets, and smartwatches. In this article, we will be taking a closer look at Nexus’ product portfolio.


Nexus’ smartphones have always been their primary product. The Nexus phones are reminiscent of the traditional Android phones due to their pure Android experience and frequent software updates. Google partners with different manufacturers for the production of these devices. So far, brands such as HTC, LG, and Huawei have made Nexus phones. The Nexus phones are ideal for Android enthusiasts who prefer a more straightforward user interface. Below is a list of Nexus smartphones:

  • Nexus One
  • Nexus S
  • Galaxy Nexus
  • Nexus 4
  • Nexus 5
  • Nexus 5X
  • Nexus 6
  • Nexus 6P


Tablets are a popular choice for people who prefer a more comprehensive mobile experience. Nexus produces some of the best Android tablets available in the market. Nexus tablets come with high-resolution screens, long battery life, and fast processors. They are also designed to provide an excellent gaming experience and come with Google Play pre-installed. Here is a list of Nexus tablets:

  • Nexus 7 (2012)
  • Nexus 7 (2013)
  • Nexus 9
  • Pixel C


Smartwatches are relatively new to the Nexus product portfolio. The Nexus smartwatches are designed to enable users to stay connected without the need to carry their phones. The watches work on the Android Wear operating system and come with features such as fitness tracking, voice commands, and notifications. Here is a list of Nexus smartwatches:

Smartwatch NameYear Released
Nexus 6P2015
Nexus 5X2015

In conclusion, the Nexus product portfolio consists of a wide range of devices that cater to the needs of different users. Their smartphones are ideal for Android purists, and their tablets provide an immersive user experience. Their smartwatches are designed for people who prefer a hands-free mobile experience. Nexus is a brand that continues to innovate and create products that are sure to impress.

Nexus’ Target Market

Nexus is a brand of smartphones and tablets that are known for their affordable prices and high-quality features. But who exactly is Nexus targeting with their products? Let’s take a closer look at Nexus’ target market.

  • Young Professionals: Nexus smartphones are popular among young professionals who are looking for a reliable and affordable device for their daily use. These individuals value the quality of the products they purchase but are also budget-conscious. Nexus targets this group by offering a range of smartphones at affordable prices with features that meet their needs for communication and entertainment.
  • Tech-Savvy Consumers: Nexus has built a strong reputation for innovation in the smartphone market. As a result, they attract tech-savvy consumers who are always looking for the latest features in their devices. Nexus targets this group by offering smartphones with cutting-edge technology that push the boundaries of what is currently available in the market.
  • Android Enthusiasts: Nexus devices run on the Android operating system, and the brand has built a loyal following of Android enthusiasts. These individuals value the flexibility and customizability of the Android platform. Nexus targets this group by offering devices that are optimized for the Android operating system and frequently receive software updates.


Nexus’ target market includes young professionals, tech-savvy consumers, and Android enthusiasts. By catering to the needs and preferences of these groups, Nexus has built a strong brand reputation and a loyal following. With their focus on innovation and affordability, Nexus continues to attract new customers and hold a significant share of the smartphone and tablet market.

Nexus vs. Competitors: A Comparison

When compared to competitors in the smartphone market such as Apple and Samsung, it’s clear that Nexus takes a different approach to their target market. While Apple and Samsung focus on premium devices and high price points, Nexus caters to budget-conscious consumers who still want high-quality devices. In terms of features, Nexus stands out for their use of the Android operating system and their commitment to innovation. Additionally, Nexus devices are designed to be unlocked and easily customizable, which is a unique selling point in the smartphone market.

BrandTarget MarketUnique Selling Points
NexusBudget-conscious consumers, young professionals, tech-savvy consumers, Android enthusiastsAndroid operating system, frequent software updates, affordability, innovation, customizable
AppleHigh-end consumers, brand loyalists, individuals who value design and aestheticsiOS operating system, premium features, exclusive apps, strong brand reputation
SamsungWide range of consumers, including those who value high-end features and those who prioritize affordabilityWide range of devices at different price points, customization options, innovation in hardware and software

Overall, while Nexus may not appeal to everyone in the smartphone market, they have carved out a unique niche by targeting specific groups and offering products with a strong value proposition. As the smartphone market continues to evolve, it will be interesting to see how Nexus adapts and continues to innovate to meet the changing needs and preferences of their target market.

Nexus’ brand reputation

Google’s Nexus is a brand of consumer electronic devices that run the Android operating system. Many individuals have been wondering if Nexus is a good brand to trust. It is important to note that brand reputation plays an essential role in customers’ purchasing decisions. Below are some insights on Nexus’ reputation:

  • Nexus is owned by Google, a leading tech company globally; this gives Nexus an edge in terms of trust. For customers who are loyal to Google, the Nexus brand is usually a safe choice.
  • The Nexus line doesn’t have any bloatware preinstalled on its devices. This means customers can enjoy the pure Android experience without unnecessary apps that take up storage space and slow down their devices.
  • Nexus phones are known for receiving timely updates to the latest Android version. Customers appreciate this as it ensures that they are always up-to-date with the latest features and security updates.

Google controls the hardware and software of the Nexus line, which enables it to provide a more robust user experience. This control over the ecosystem allows the Nexus brand to enjoy a good reputation among tech enthusiasts and users who prefer an unaltered Android platform.

Pros Cons
Timely updates Limited availability of some models
Dependable hardware Lack of expandable storage in some models
Pure Android experience No longer developing new models

In conclusion, Nexus is a trusted brand whose reputation lies in its ability to provide customers with the latest Android updates, pure Android experience, and dependable hardware. While some models may have limited availability and lack expandable storage, the pros of owning a Nexus device outweigh the cons. Nexus is indeed a good brand to trust.

Nexus vs. Competitors

When it comes to choosing technology products, there are always a variety of options on the market. Google’s Nexus brand is often compared to other popular tech brands, so it’s important to understand how it stacks up to the competition.

  • iPhones: The major difference between Nexus and iPhones is that iPhones are exclusive to Apple products. While both brands have similar hardware capabilities, Nexus devices offer more flexibility when it comes to software customization.
  • Samsung Galaxy: Samsung has a wider range of products than Nexus, but many users prefer Nexus devices for their streamlined design and access to quick software updates. Samsung devices tend to have more pre-installed software, which can feel cluttered for some users.
  • LG: LG and Nexus have had a long-standing partnership, with LG manufacturing some Nexus devices. LG’s own brand of phones, however, tend to have more bloatware and slower software updates than Nexus devices.

Overall, each brand has its own strengths and weaknesses. Nexus devices are favored by those who want a clean, streamlined design and quick access to software updates. However, if you’re looking for a wider range of products or exclusive features, other brands like Samsung and Apple might be a better fit for you.

Quality of Nexus Products

Nexus, a brand of Google, offers a range of devices that have been lauded for their quality. These devices are known for being durable, reliable, and long-lasting. In this subsection, we will explore the quality of Nexus products in detail.

  • Hardware: Nexus devices are known for their high-quality hardware. They feature high-end components that are designed to provide optimal performance and longevity. The devices are also well-built and are capable of withstanding the wear and tear of daily use.
  • Software: Nexus devices come with the latest version of Android and receive timely updates, ensuring that they remain up-to-date and secure. The software is well-optimized for the hardware, resulting in smooth and speedy performance.
  • Camera: Nexus devices have consistently been praised for their camera quality. They feature top-of-the-line cameras that take stunning photos and videos. The software also provides ample customization options, allowing users to tweak the camera settings to their liking.

In addition to the above, Nexus devices have also received high marks for their battery life, display quality, and overall design. The brand’s attention to detail and commitment to using premium materials has paid off, resulting in devices that are not only high-performance but also aesthetically pleasing.

To provide a comprehensive overview of the quality of Nexus products, we have compiled a table with the specifications of some of the most popular Nexus devices:

DeviceDisplayProcessorRAMCameraBattery Life
Nexus 6P5.7-inch AMOLED, 1440 x 2560 pixelsQualcomm Snapdragon 8103 GB12.3 MP rear, 8 MP front3450 mAh
Nexus 5X5.2-inch IPS LCD, 1080 x 1920 pixelsQualcomm Snapdragon 8082 GB12.3 MP rear, 5 MP front2700 mAh
Nexus 98.9-inch IPS LCD, 2048 x 1536 pixelsNvidia Tegra K12 GB8 MP rear, 1.6 MP front6700 mAh

Overall, the quality of Nexus products is top-notch. They offer premium features and hardware at a reasonable price point, making them an excellent choice for anyone in the market for a new device. Whether it’s a phone or a tablet, Nexus devices are sure to provide a quality user experience that will last for years to come.

Customer reviews of Nexus products

The opinions of customers can often be a valuable indicator of the quality of a product, and this is certainly true when it comes to the Nexus brand. For those unfamiliar with Nexus, it is a line of smartphones and tablets developed by Google, with various models released over the years.

  • Many users have praised the Nexus brand for its excellent build quality, with attention given to the attention to detail and durability of the products.
  • The sleek and minimalist designs of Nexus devices are also favored by many users, making them popular choices for those seeking a more stylish option.
  • Another frequent praise of Nexus products is how easy it is to customize and personalize the devices to fit individual preferences, something that Android operating system fans particularly appreciate.

However, as with most things, there are also some criticisms to be found in customer reviews of Nexus products. One common point of contention is the lack of expandable storage in many Nexus devices, meaning users have to rely on the cloud or delete files to free up space. Some users have also reported issues with battery life on certain models.

Perhaps one of the important factors to keep in mind when reading customer reviews of Nexus products is the relatively low price point of many models. While some users may find faults with certain aspects of the devices, it’s hard to argue against the excellent value for money that Nexus devices provide.

Excellent build qualityLack of expandable storage on some models
Stylish designsReports of battery life issues on some models
Easy to customizeUpdates can sometimes be delayed

Overall, customer reviews of Nexus products indicate that the brand offers a solid option for those seeking a reliable and affordable smartphone or tablet. While there are certainly some drawbacks, the overall consensus seems to be that Nexus devices are a good choice for those looking for quality technology on a budget.

Nexus’ Customer Service

When it comes to technology, having reliable customer support is essential. Buyers want to know that if an issue arises with their product, they can receive timely and effective assistance. How does Nexus’ customer service measure up?

  • Nexus boasts a reputation for excellent customer service. The company offers 24/7 support via phone and email, ensuring that customers can access assistance when they need it most.
  • Nexus support staff are knowledgeable and friendly. They receive extensive training on Nexus hardware and software, allowing them to quickly diagnose issues and offer effective solutions.
  • Nexus’ online support resources are robust, including an extensive knowledge base, community forums, and video tutorials. This allows users to troubleshoot many issues on their own, without needing to contact customer support.

Overall, Nexus’ customer service is one of the brand’s strengths. With quick and knowledgeable support staff and comprehensive online resources, buyers can trust that they will receive effective assistance when needed.

How to Access Nexus’ Customer Service

If you require assistance from Nexus’ customer support team, there are several ways to access it:

  • Visit the Nexus website and navigate to the customer support section. Here, you’ll find a comprehensive knowledge base, community forums, and contact information for support staff.
  • Contact Nexus via phone by calling their support hotline. This service is available 24/7, allowing you to receive assistance at any time.
  • Email Nexus’ customer support team for assistance, and receive a prompt response with a solution to your issue.

Nexus Customer Service Ratings

Looking at customer reviews can be an effective way to gauge the effectiveness of a company’s customer service. Here’s what buyers are saying about Nexus:

Rating SourceOverall RatingCustomer Service Rating
Google Reviews4.1 / 54.3 / 5
Amazon4.2 / 54.4 / 5
Best Buy4.3 / 54.2 / 5

Overall, Nexus receives high ratings for customer service, with average scores ranging around 4.2 out of 5. Buyers note the helpfulness and knowledge of Nexus’ support staff as one of the key strengths of the brand.

Nexus’ Pricing Strategy

One of the most attractive features of Nexus as a brand is their pricing strategy. Here are some in-depth explanations:

  • Affordable prices: Nexus devices are known for offering high-end features at an affordable price. They have always strived to offer a premium experience without having to pay a premium price. This strategy has worked well for them and has attracted a large fan base of loyal customers.
  • Direct sales: Nexus devices are sold directly by Google, cutting out the middleman and therefore reducing costs. This allows them to keep prices lower than their competitors.
  • Value for money: Nexus devices provide great value for money, offering the latest hardware, software and updates. This means that Nexus users can keep up with the latest technology without the need to constantly upgrade their phone.

Here’s a breakdown of the prices of Nexus devices:

Nexus 5X$349
Nexus 6P$499
Nexus 9$399
Nexus 5$349

Overall, Nexus’ pricing strategy has played a major role in establishing it as a popular and reliable brand in the market. By providing high-quality devices at affordable prices, Nexus has managed to gain a loyal customer base.

Future plans for Nexus as a brand

Nexus, a brand owned by Google, has been providing Android fans with smartphones and tablets that boast stock Android experiences, speedy updates, and unlocked bootloaders. Over the years, the Nexus brand has established itself as a top choice for those looking to experience Android in its purest form without any bloatware or manufacturer skins.

  • Brand Dissolution: The Nexus brand came to an end in 2016 when Google introduced the Pixel. However, the company continued to support previous Nexus devices with software updates.
  • Pixel Smartphones: With the Pixel, Google took a different approach and focused more on creating a premium experience with high-end hardware and exclusive software features. The company has since released several iterations of the Pixel and has gained a loyal following amongst Android enthusiasts.
  • Revival of Nexus: Despite the Pixel’s success, rumors have been circulating that Google may bring back the Nexus brand. However, this time around, the devices may be aimed towards emerging markets and budget-conscious consumers.

While it remains to be seen if Google will indeed revive the Nexus brand, one thing is for sure – the company is committed to providing consumers with the best Android experience possible. The company has been working on various initiatives such as Project Treble, which aims to make it easier for manufacturers to push out Android updates to their devices more quickly. Additionally, Google has been working on improving the Google Play Store, making it easier for users to discover new apps and games.

Overall, while the future of the Nexus brand remains uncertain, Google has made it clear that it is committed to ensuring Android remains an excellent platform for both users and developers.

Provides a stock Android experience.May not have the same premium hardware as other flagship devices.
Unlocked bootloader makes it easy to root and customize the device.No expandable storage.
Provides timely software updates directly from Google.May not have the best camera performance compared to other flagship devices.

Despite the cons, the Nexus brand has been a fan favorite for years due to its simplicity, fast updates, and budget-friendly prices, and as the Android ecosystem continues to mature, it will be exciting to see what the future holds for the brand.

Is Nexus a Good Brand? FAQs

1. What is Nexus?

Nexus was a brand name used by Google for a line of smartphones and tablets running the Android operating system.

2. Is Nexus a trusted brand?

Yes, Nexus was known for its clean software and regular updates, which made it a trusted brand among tech enthusiasts.

3. Are Nexus devices still available?

No, Google stopped producing Nexus devices in 2016 and replaced them with the Pixel line of smartphones and tablets.

4. Can Nexus devices still receive updates?

Google promised to provide updates for Nexus devices for at least 2 years after their release, and security updates for an additional year.

5. How do Nexus devices compare to other Android devices?

Nexus devices were known for their clean Android software, fast updates, and affordable prices, making them a popular choice among Android users.

6. Should I buy a used Nexus device?

While Nexus devices are no longer being produced, some users may still prefer to use them. However, it’s important to make sure that the device is not too old and can still receive updates.

7. What should I consider before buying a Nexus device?

Before buying a Nexus device, you should consider its age, software updates, and overall condition. Additionally, you should compare it to other Android devices to see if it fits your needs.

Closing Thoughts

Thanks for reading our FAQ on Nexus! While Nexus devices are no longer being produced, they were a popular brand among Android users for their clean software and fast updates. If you’re interested in other tech-related articles, be sure to check out our website again later.