Is Natrol a Good Vitamin Brand? A Comprehensive Review

When it comes to picking out a good vitamin brand, the decision can be overwhelming and frustrating. It can be hard to differentiate one brand from another, with each claiming to be the best in the market. However, if you’re looking for a reliable vitamin brand that offers a wide range of products, you might want to consider giving Natrol a try. This brand has earned a reputation for its quality products, backed by years of research and development.

Natrol has a proven track record of providing supplements that cater to various health needs and lifestyles. Whether you’re after a vitamin to boost your immune system or a supplement to help with stress and anxiety, Natrol has something for you. Not only that, but this brand takes pride in their use of natural ingredients, making their products ideal for those who prioritize natural, organic, and non-GMO products.

If you’re still on the fence about trying Natrol, consider the reviews and ratings of their products from satisfied customers. With countless positive reviews and high ratings, there’s no denying the efficacy of Natrol’s supplements. So when you’re looking for reliable and top-quality vitamins to support your health and wellness journey, Natrol is definitely a good brand to consider.

Natrol company history

Natrol is a leading manufacturer and distributor of vitamins, supplements, and other health products that was founded in 1980 by Elliott Balbert. Since its inception, the company has been committed to providing high-quality, innovative products that meet the changing needs of consumers. Natrol’s success can be attributed to its constant focus on research and development, which has led to the creation of unique formulations that address specific health concerns.

Over the years, Natrol has expanded its product line to include a wide range of vitamins, minerals, and supplements, as well as beauty and personal care products. The company’s products are sold in major retail chains, as well as online, making them accessible to consumers across the country.

Key milestones in Natrol’s history

  • In 1990, Natrol became a public company, trading on NASDAQ under the symbol “NTOL.”
  • In 2004, the company was acquired by Plethico Pharmaceuticals Limited, a global healthcare company based in India.
  • In 2014, Natrol was acquired by Aurobindo Pharma USA, Inc., a subsidiary of Aurobindo Pharma Limited, a leading pharmaceutical company based in India.
  • In 2021, Natrol launched a new line of probiotic supplements, including a unique women’s formula, designed to support digestive health and overall wellness.

Natrol’s commitment to quality

At Natrol, product quality is of the utmost importance. The company follows strict manufacturing processes and uses only the highest-quality ingredients to ensure that its products are safe, effective, and consistent. Natrol’s facilities are GMP (Good Manufacturing Practices) certified, which means they meet or exceed the FDA’s standards for quality and safety.

In addition to its commitment to product quality, Natrol is also dedicated to sustainability. The company uses eco-friendly packaging materials and works to reduce its carbon footprint through initiatives such as recycling and energy-efficient practices.

Natrol’s awards and recognition

Over the years, Natrol has received numerous awards and accolades for its products, innovation, and commitment to quality. Some of the company’s most notable awards include:

Vitamin Retailer Best of Supplements Award (Melatonin)2019
Taste for Life Essentials Award (Gummies line)2018
SupplySide West CPG Editor’s Choice Award (Cognium)2017
Natural Products Expo East NEXTY Award (Cognium)2017

These awards are a testament to Natrol’s dedication to quality, innovation, and customer satisfaction.

Manufacturing process of Natrol vitamins

Natrol is a well-known brand that has been producing high-quality vitamins and supplements for over 40 years. The company takes great pride in the manufacturing process of their products to ensure their customers receive the best possible quality and potency.

The manufacturing process of Natrol vitamins is an intricate process that involves several steps:

  • Selection of raw materials: Natrol sources its raw materials from trusted suppliers who follow strict quality control guidelines.
  • Testing: Each batch of raw materials undergoes rigorous testing to ensure it meets Natrol’s high standards for safety, quality, and potency. If any batch fails to meet these standards, it is immediately rejected.
  • Blending: Once the raw materials pass the testing phase, they are blended in the exact amounts needed to create the desired vitamin or supplement.
  • Encapsulation: The vitamin blend is then placed into capsules, which are carefully inspected to ensure they have the correct amount of product and are free from defects.
  • Testing again: After the vitamins are encapsulated, they go through another round of testing to confirm their potency and purity.
  • Packaging: The finished vitamins are packed into bottles or blister packs and labeled with all necessary information, including the expiration date and dosage instructions.

Quality assurance

Natrol takes quality assurance seriously and implements strict measures to ensure that their vitamins are safe, effective, and of the highest quality. The company also follows Good Manufacturing Practices (GMP), which involve maintaining a clean and controlled environment for manufacturing, testing, and packaging.

Furthermore, Natrol conducts regular audits of their manufacturing facilities to ensure compliance with GMP and other quality standards. An independent third-party lab also regularly tests their products to confirm their potency and purity.


The manufacturing process of Natrol vitamins is a well-regulated process that ensures their customers receive high-quality and effective supplements. The company’s commitment to quality assurance and GMP standards has earned them a reputation as one of the most trusted vitamin brands on the market today.

High-quality raw materialsNot all products are vegan-friendly
Rigorous testing processesSome products contain allergens
Compliance with GMPSome customers have reported the capsules being difficult to swallow

Overall, if you’re looking for a high-quality vitamin brand that prioritizes safety and efficacy, Natrol is a great choice.

Ingredients used in Natrol vitamins

Natrol is a leading brand in the supplement industry, known for producing high-quality vitamins and supplements that are ethically sourced, GMO-free, and sustainable. The company has a diverse range of vitamins that cater to the different needs of its customers. In this article, we’ll take a closer look at the ingredients used in Natrol vitamins.

Common ingredients used in Natrol vitamins

  • Vitamin C: This powerful antioxidant is essential for maintaining a healthy immune system. Natrol’s vitamin C supplements are derived from natural sources and contain no artificial sweeteners or colors.
  • Vitamin D: Natrol’s vitamin D supplements help support healthy bones and teeth, and also play a crucial role in maintaining a robust immune system. The company sources its vitamin D from natural sources and ensures that it is non-GMO.
  • B-Complex vitamins: Natrol’s B-complex supplements contain a blend of vitamins that play a critical role in energy production, brain function, and maintaining healthy skin, hair, and nails. The company uses natural sources for its B-complex vitamins, making them safe and effective for daily use.

Specialty ingredients used in Natrol vitamins

In addition to the common ingredients found in most vitamins, Natrol also uses specialty ingredients in some of its products to cater to specific needs.

  • Melatonin: Natrol’s melatonin supplements help promote a restful night’s sleep without leaving you feeling groggy the next day. The company sources its melatonin from natural sources and offers various dosage options to suit your individual needs.
  • Biotin: Natrol’s biotin supplements are designed to promote healthy hair, nails, and skin. Biotin is a vital nutrient that helps your body convert food into energy and also supports healthy brain function.
  • Collagen: Natrol’s collagen supplements are specially formulated to promote healthy joints, skin, and hair. Collagen is a protein that plays a crucial role in maintaining joint mobility and skin elasticity.

Natrol’s commitment to quality

Natrol’s vitamins and supplements are made using only the highest quality ingredients sourced from trusted suppliers. The company uses natural, non-GMO, and sustainably sourced ingredients wherever possible to ensure that its products are safe, effective, and environmentally friendly.

Quality assuranceThird-party testing
Natrol has stringent quality assurance procedures in place to ensure the purity and potency of its products.All Natrol products undergo rigorous third-party testing to ensure that they meet the highest industry standards for safety and effectiveness.

When you buy Natrol vitamins, you can be confident that you’re getting a safe and effective product that is backed by science and made with the finest quality ingredients available.

Quality control measures of Natrol products

When it comes to purchasing vitamins and supplements, quality control measures are essential in ensuring the safety and efficacy of the product. Natrol, as a reputed brand, implements several measures in ensuring the quality of their products. Here are some of the quality control measures implemented by Natrol:

  • Raw material testing: Before manufacturing any product, Natrol tests the raw ingredients for quality, purity, and potency. The raw materials used in the products are sourced from trusted suppliers who have been carefully vetted by Natrol’s quality assurance team.
  • In-process quality control: During the manufacturing process, Natrol implements strict quality checks to ensure that the products meet their standards. These quality checks include testing the product’s weight, hardness, and disintegration time.
  • Independent testing: Natrol conducts independent testing on their finished products to ensure that they meet all applicable specifications, including label claims, purity, and potency. Natrol also works with independent third-party labs to verify the quality of their products.

Natrol takes their quality control measures seriously, and it’s reflected in their commitment to providing safe and effective products to their customers. They also follow Good Manufacturing Practices (GMP) established by the FDA, which includes rigorous testing, quality control, and documentation processes.

Below is a table summarizing Natrol’s quality control measures:

Quality Control MeasuresDescription
Raw material testingTests raw materials for quality, purity, and potency before manufacturing.
In-process quality controlImplements strict quality checks during the manufacturing process to ensure the products meet their standards.
Independent testingConducts independent testing on finished products to ensure they meet applicable specifications and works with third-party labs to verify quality.
GMP complianceFollows Good Manufacturing Practices established by the FDA, including rigorous testing, quality control, and documentation processes.

Overall, Natrol is a reliable brand that prioritizes quality control measures to ensure their products are safe and effective.

Natrol’s Customer Reviews and Ratings

When it comes to purchasing vitamins and supplements, it’s important to do your research to ensure that you’re choosing a high-quality and effective brand. One great way to gauge the quality and effectiveness of a product is by reading customer reviews and ratings. Here’s what customers have to say about Natrol:

  • Many customers rave about the effectiveness of Natrol’s products, stating that they have noticed significant improvements in their health since starting to use them.
  • Customers appreciate that Natrol offers a wide range of products, allowing them to find precisely what they need to support their overall health and wellness.
  • Several customers note that they’ve had positive experiences with Natrol’s customer service team, finding them to be helpful and responsive to their needs.
  • Some customers express that they prefer Natrol’s products over other vitamin brands they’ve tried, citing a noticeable difference in effectiveness and quality.
  • While some customers note that they experience mild side effects with some of Natrol’s products, the vast majority of reviews are overwhelmingly positive.

Overall, Natrol’s customer reviews and ratings indicate that it is a high-quality and effective brand for vitamins and supplements. With a wide range of products to choose from, a helpful customer service team, and many satisfied customers, it’s clear that Natrol is a brand you can trust.

Comparison of Natrol with other vitamin brands

When it comes to choosing a vitamin brand, there are a lot of options available in the market. It can be overwhelming to choose one that provides the best quality and value for money. In this article, we’ll take a look at how Natrol stacks up against other vitamin brands.

  • Nature Made: Both Natrol and Nature Made are popular vitamin brands that offer a range of products. While Nature Made has a larger product line, Natrol focuses on specific health concerns such as sleep, brain function, and immune support.
  • Now Foods: Now Foods offers natural and organic supplements that are free from common allergens and artificial ingredients. While Natrol does offer some natural supplements, they also have options that contain artificial preservatives and fillers.
  • Garden of Life: Garden of Life is a more premium brand that focuses on using organic and whole food ingredients in their supplements. While Natrol does not use whole food ingredients, they do have some all-natural options.

Overall, Natrol offers a good balance of quality and affordability compared to other vitamin brands. Their products are consistently well-reviewed and they have a strong reputation in the industry. However, it’s important to consider your individual health needs and preferences when choosing a vitamin brand.

Here is a comparison table highlighting some key differences between Natrol and other popular vitamin brands:

BrandFocus AreasPrice Range
NatrolSleep, brain function, immune support, beauty$5 – $30
Nature MadeGeneral multivitamins, heart health, digestive health$5 – $35
Now FoodsNatural and organic supplements, sports nutrition$5 – $50
Garden of LifeWhole food ingredients, organic and non-GMO products$20 – $60

Ultimately, it’s up to you to decide what vitamin brand suits your needs the best. We hope this comparison helps you in making an informed decision about your health and wellness journey.

Natrol’s Certifications and Accreditations

Natrol is a well-known and respected brand that has been providing health supplements to consumers for over 40 years. Customers trust the brand because of the high standards of quality and safety that the company adheres to. Natrol has several certifications and accreditation that attest to the brand’s commitment to quality and safety.

  • NSF International: Natrol is certified by the NSF International, a third-party organization that tests and certifies products for quality and safety. This certification confirms that Natrol’s facilities have been audited and have met standards for manufacturing, labeling, and ingredient safety.
  • US Pharmacopeia Verified: Natrol’s products are verified by the US Pharmacopeia (USP), an independent organization that sets quality standards for medicines, dietary supplements, and food ingredients. The verification assures that Natrol’s products contain the ingredients that are listed on the label and that the products have been manufactured using good practices.
  • Non-GMO Project Verified: Many of Natrol’s products are verified by the Non-GMO Project, which ensures that products are free of genetically modified organisms (GMOs). This certification is important for those customers who are concerned about the safety and ethics of consuming GMOs.

In addition to these certifications, Natrol has also received several industry awards over the years, including the 2006 Best New Product award from Vitamin Retailer magazine and the 2020 Best Company to Work For award from Vitamin Retailer magazine. These awards demonstrate the brand’s commitment to quality, innovation, and excellence in the health supplement industry.

The table below summarizes Natrol’s certifications and accreditations:

NSF InternationalThird-party organization that tests and certifies products for quality and safety
US Pharmacopeia VerifiedVerified by the US Pharmacopeia, an independent organization that sets quality standards for medicines, dietary supplements, and food ingredients
Non-GMO Project VerifiedVerified by the Non-GMO Project, which ensures that products are free of genetically modified organisms (GMOs)

Overall, Natrol’s certifications and accreditations demonstrate the brand’s commitment to ensuring that its products are of the highest quality and safety standards. Customers can trust the brand to provide them with safe and effective health supplements that meet their wellness needs.

Pricing and Affordability of Natrol Vitamins

Natrol is known for providing high-quality vitamins and supplements at reasonable prices. The brand offers a wide range of vitamin products that cater to various needs, from brain function to immune system support.

  • Their pricing for multivitamins ranges from around $9.99 to $19.99, which is comparable to other brands in the market.
  • Natrol also provides occasional discounts and promotions on their products that can be found on their website or social media pages.
  • Buying their products in bulk, such as purchasing a three-pack, can result in even more significant savings.

Overall, Natrol offers affordable and competitive pricing for their high-quality vitamin products. It’s important to keep in mind that investing in your health with quality supplements is a valuable investment that can pay off in the long run with improved overall well-being.

For more precise pricing information on the various Natrol Vitamin and supplement products, please refer to the table below:

Product NamePrice
Natrol Biotin Maximum Strength Tablets – 10,000 mcg$8.99
Natrol 5-HTP Time Release Tablets – 100mg$16.99
Natrol Melatonin Fast Dissolve Tablets – 3mg$9.99
Natrol Ginseng Extract Tablets – 100mg$10.49
Natrol Cognium Tablets – 100mg$14.99

It’s noticeable that even the most expensive Natrol vitamins cost well under $20 per bottle, making them an affordable option for anyone looking to improve their health on a budget.

Natrol’s Availability and Distribution

When it comes to vitamin brands, availability and distribution play a crucial role in ensuring that products are accessible to consumers. Natrol is a reputable vitamin brand that offers a range of supplements to cater to different health needs. Here is a breakdown of Natrol’s availability and distribution methods:

  • Natrol products are widely available online through their official website as well as other e-commerce platforms such as Amazon, Walmart, and iHerb.
  • Natrol products are also available in retail stores such as CVS, Walgreens, Target, and GNC, among others.
  • In addition to online and retail stores, Natrol has a presence in international markets, including Europe and Asia, where their products are distributed through partnerships with local retailers.

Natrol’s commitment to making their products accessible to consumers has ensured that their supplements are available in a range of retail and online stores across the United States and beyond. This has made it easier for consumers to purchase the supplements they need without having to worry about limited availability.

Here is a breakdown of Natrol’s distribution channels:

Online stores24/7 accessibility, wider reach, option for deliveryMay take longer to receive products, risk of purchasing counterfeit products
Retail storesImmediate access to products, opportunity for in-person customer serviceMay have limited stock, may vary by location
International partnershipsOpportunity for global reach, access to new marketsMay have language/cultural barriers, may have regulatory hurdles

Overall, Natrol’s availability and distribution channels make it easier for consumers to access their supplements and for the company to expand its reach into new markets. With a wide range of products available and a commitment to accessibility, Natrol proves to be a reliable vitamin brand that consumers can trust.

Natrol’s Marketing and Advertising Strategies

Natrol, a leading manufacturer of vitamins and supplements, has always taken a unique approach when it comes to marketing and advertising. They have several strategies that have helped them to become a prominent brand in their industry.

One of Natrol’s key marketing strategies is their focus on partnerships. The company has established partnerships with various health and wellness influencers and organizations in order to reach their target audience effectively. They have also partnered with major retailers like Walmart, Target, and Walgreens, to name a few. Such collaborations have helped Natrol to gain visibility in the market.

Another marketing strategy employed by Natrol is social media marketing. They have dedicated accounts on various platforms such as Facebook, Instagram, Twitter, and YouTube. They use these platforms to showcase their products, provide health tips, and engage with their audience. Natrol has also partnered with influential social media personalities to promote their brand, creating greater reach and potential customers.

Natrol also utilizes targeted advertising to reach specific audiences. They advertise on various websites and platforms specific to health and wellness, reaching their target demographic. The company also uses search engine advertisements (Ads) to show up at the top of search results when potential customers search for specific products.

In addition to these strategies, Natrol invests in product development and market research to ensure they are meeting the demands of their customers. They stay up to date with the latest health trends and new research on supplements, making sure their product lines reflect the modern understanding of healthy living.

Overall, Natrol uses a multi-pronged approach to advertise and market its products, making the brand stand out in the crowded vitamin market.

Natrol’s Marketing and Advertising Strategies

  • Partnerships with influencers and health organizations
  • Partnerships with major retailers
  • Social media marketing
  • Targeted advertising
  • Investment in product development and research

Natrol’s Marketing and Advertising Strategies

While partnerships and targeted advertising help form a strong foundation for Natrol’s marketing efforts, the company also recognizes the importance of traditional advertising channels. They often run ad campaigns on popular TV shows and magazines, such as Dr. Oz and Reader’s Digest. These campaigns not only generate brand awareness but also promote Natrol’s latest products that are associated with the TV show or magazine. Natrol also sponsors events, such as marathons and health expos, in order to continue gaining exposure and promoting a healthy lifestyle.

Natrol’s marketing efforts are further supported by their informative website, providing easy to understand product information, tutorial videos, and reviews from other customers. The website also offers a blog section where customers can read and discuss various health-related topics and learn more about their products. This creates a more engaged and informed customer base, fostering a sense of loyalty between the brand and buyers.

Natrol’s Marketing and Advertising Strategies

Lastly, Natrol understands the importance of visuals, and so invests in high-quality images for their product packaging, product display ads, and social media content. The company also uses symbols such as seals of approval to highlight the quality of their products, creating trust and credibility with potential customers.

Factors that contribute to Natrol’s Marketing SuccessDescription
PartnershipsCollaboration with influencers and health organizations helps the brand reach its target audience from a trusted source.
Social Media MarketingBeing active on various social media platforms attracts modern-day consumers who spend considerable time on these online platforms.
Targeted AdvertisingTargeted Ads helps the company reach specific groups of people interested in health and wellness.
Product Development and ResearchConstant product development supports innovation while thorough research ensures that products meet customer demands.
Traditional Advertising ChannelsRunning ad campaigns on popular TV shows and magazines helps create brand awareness and showcase relevant products.
VisualsNatrol recognizes the importance of high-quality visuals in packaging and advertising to attract customers.

Natrol’s marketing and advertising strategies showcase their commitment and customer-oriented approach to the supplement industry.

Is Natrol a Good Vitamin Brand? Frequently Asked Questions

1. Are Natrol vitamins safe for consumption?

Yes, Natrol vitamins are generally safe and made with high-quality ingredients.

2. Does Natrol use natural ingredients in their vitamins?

Yes, Natrol uses natural ingredients in most of their vitamin products.

3. Are Natrol vitamins effective?

Yes, Natrol vitamins are effective in providing the nutrients that your body needs.

4. Do Natrol vitamins have any side effects?

Most Natrol vitamins do not have reported side effects. However, it is always recommended to consult your doctor before taking any supplement.

5. Are Natrol vitamins affordable?

Yes, Natrol vitamins are reasonably priced and offer good value for money.

6. Where can I purchase Natrol vitamins?

Natrol vitamins are available at most health food stores, pharmacies and online retailers.

7. Does Natrol offer any guarantees for its vitamins?

Yes, Natrol offers a satisfaction guarantee for its products. If you are not satisfied with your purchase, you can return it for a refund.

Closing Thoughts

Thank you for reading this article about Natrol vitamins. We hope that this has helped to answer your questions about this brand. Remember to always consult with your healthcare professional before taking any supplements. If you are interested in purchasing Natrol vitamins, be sure to visit their website or a trusted retailer. Thanks for stopping by and we hope to see you again soon!