Is Missoma a Good Brand? Our Honest Review

Are you on the hunt for a new jewelry line to add to your collection? Then let me introduce you to Missoma – a brand that has caught the attention of many fashion enthusiasts around the world. Known for their elegant and timeless pieces, Missoma has quickly become a go-to option for anyone looking to add some sparkle to their wardrobe. But the real question is, is Missoma a good brand? Stick around, because we’re about to find out.

As someone who has personally tried out a wide variety of jewelry brands, I can attest to the fact that Missoma is truly something special. From their dainty necklaces to their statement earrings, each piece is crafted with the utmost care and attention to detail. And what’s even more impressive is their commitment to sustainability and ethical production practices. As a consumer, it’s important to support brands that align with our values – and Missoma does just that.

But don’t just take my word for it – Missoma has amassed a loyal following of customers who rave about the quality and beauty of their jewelry. From celebrities like Meghan Markle to everyday fashion lovers, Missoma has something to offer for everyone. And with a wide range of price points to choose from, there’s no reason not to add a little bit of Missoma to your own jewelry collection.

The History of Missoma

Missoma is a British jewelry brand founded in 2008 by Marisa Hordern. Hordern left her career in finance to pursue her passion for jewelry design and create a brand that would produce affordable and high-quality pieces for everyday wear. The name Missoma is a combination of her mother’s maiden name, ‘Miss’ and ‘oma,’ meaning treasure or heirloom in Greek.

Missoma began as a small brand operating out of Hordern’s home, but it quickly gained popularity and expanded into a team of over 30 employees with a headquarters based in London. The brand gained notoriety for its use of semi-precious gemstones and contemporary designs.

Throughout the years, Missoma has collaborated with influential fashion icons such as Lucy Williams, an Instagram influencer and blogger, and fashion designer and stylist, Leith Clark. These collaborations have aided in solidifying Missoma’s presence in the fashion industry and establishing the brand as a go-to for trendy jewelry pieces.

Missoma’s design philosophy

Missoma is a jewelry brand that is well-known for its contemporary and elegant designs. The brand’s design philosophy is focused on creating timeless pieces that are fashionable yet versatile enough to be worn every day. The founders of Missoma, Marisa Hordern and her mother, Lucy, have always been fascinated by gemstones and jewelry making. They have now been running the company together for over a decade, and their passion for jewelry is clearly reflected in each of Missoma’s collections.

  • Minimalistic yet sophisticated designs: Missoma’s design philosophy focuses on creating beautiful pieces with minimalistic and sophisticated designs that can instantly add charm to any outfit. The brand’s jewelry collection is inspired by the founders’ travels and combines the traditional jewelry-making techniques with modern design elements, making each piece unique.
  • Commitment to sustainability: Missoma is committed to creating sustainable jewelry that doesn’t harm the environment. The company uses recycled materials wherever possible and strives to minimize waste across its supply chain. In addition, the company uses ethical sourcing standards to ensure that the gemstones and metals used in their jewelry are responsibly sourced.
  • Attention to detail: Missoma’s jewelry collection is crafted with attention to detail. The brand’s innovative designs incorporate geometric shapes, intricate patterns, and intricate textures that give each piece a unique look and feel. Every design is carefully crafted to meet the highest quality standards.

Missoma’s design philosophy is driven by the desire to create stunning jewelry pieces that women can wear every day. The brand’s commitment to sustainability and attention to detail, combined with its minimalist and sophisticated designs have made it a popular choice among women looking for high-quality, fashionable accessories that can last a lifetime.


In conclusion, Missoma is a good brand that puts a significant focus on designing timeless pieces using sustainable and ethical practices. The brand’s minimalist designs are suitable for various occasions, and its commitment to creating quality accessories is a testament to its brand’s philosophy.

Missoma’s designs are minimalist yet sophisticated, making them suitable for everyday wearThe brand may be relatively expensive, making it difficult for some customers to purchase
Missoma uses sustainably sourced materials and ethical production practicesThe brand’s products require proper care and maintenance to maintain their quality
Missoma’s attention to detail ensures that each piece is of high qualitySome customers may dislike the brand’s minimalist design approach

Overall, Missoma is a good brand that offers quality and fashionable jewelry that can satisfy the needs of many fashion lovers. It’s easy to see why the brand has gained so much popularity and is becoming a preferred choice by many women.

Missoma’s Target Audience

Missoma is a jewelry brand that caters to a broad audience, targeting women of all ages. The brand’s unique designs are meant to appeal to the modern woman and her sense of style. Missoma’s target audience can be broken down into three broad categories:

  • Youthful trendsetters: These are women in their late teens to early twenties who are looking for affordable yet on-trend jewelry pieces. Missoma offers a range of statement earrings, bracelets, and necklaces that are perfect for spicing up any outfit.
  • Career-focused women: This group includes women in their mid-twenties to mid-thirties who are building their professional wardrobes and looking for elegant yet versatile jewelry pieces. Missoma’s classic designs, such as the gold horn necklace, pair well with a blazer and understated accessories.
  • Mature fashionistas: These are women in their forties and above who appreciate timeless jewelry pieces that exude sophistication. Missoma’s demi-fine collection, featuring delicate diamond and gemstone details, is suited for this audience.

The Appeal of Missoma

Missoma owes its appeal to several factors, including its unique designs, high-quality materials, and affordable pricing. The brand’s use of semi-precious stones, such as moonstone and rose quartz, and its intricate metalwork, such as the roman arc coin necklace, sets it apart from competitors.

Missoma’s socially conscious business practices appeal to customers who seek to buy from ethical and sustainable brands. The brand’s jewelry is made from recycled metals, and its packaging is recyclable and reusable. Missoma also partners with Women for Women International, donating a portion of its sales to support women survivors of war.

The Future of Missoma

Missoma has seen significant growth in recent years, expanding into the US market and launching a successful collaboration with British actress Lucy Williams. The brand’s commitment to evolving its designs and curating unique collections ensures it will continue to grow and remain fresh to its diverse set of customers looking for elegant and original pieces.

High-quality materialsSome pieces may be too trendy for longevity
Affordable pricingLimited jewelry styles
Wide range of unique designsOccasional customer service issues

Overall, Missoma offers affordable yet elegant jewelry that appeals to a broad range of women. The brand’s unique designs, high-quality materials, and ethical business practices make it an attractive choice for those seeking to enhance their style with a chic and meaningful accessory.

Materials used by Missoma

Missoma, a jewelry brand founded in 2008, is known for its trendy and timeless designs. The brand offers a wide range of jewelry pieces, including earrings, necklaces, bracelets, and rings. The brand uses a variety of materials, from precious metals to semi-precious stones, to create these beautiful pieces. In this article, we explore the different materials used by Missoma and why they are a good choice for jewelry.

  • Gold Vermeil – Missoma primarily uses Gold Vermeil, a high-quality sterling silver coated with 18ct gold, to create its pieces. This ensures that the jewelry is durable, tarnish-resistant, and gives off a luxurious shine. The gold coating is thick, making pieces that will last.
  • Semi-precious stones – In addition to gold vermeil, Missoma also features a variety of semi-precious stones and minerals in its designs. These include Amazonite, Moonstone, Labradorite, and many other beautifully unique stones. The brand’s pieces that are embedded with semi-precious and semi-precious stones are popular for their vivid colours contrasted against the gold.
  • 14ct gold – Although Missoma primarily uses sterling silver coated with gold vermeil, the brand also uses 14ct gold. While more expensive, 14ct gold is a quality material used to make long-lasting and durable pieces of jewelry. It also does not tarnish, ensuring that the jewellery will stay as beautiful and shiny as the day it was purchased for years to come.

Why are these Materials a Good Choice for Jewelry?

The materials used by Missoma are a good choice because they are well-balanced between luxurious and high-quality while also being long-lasting. Gold Vermeil’s durable design and gold coating make it resistant to tarnishing, creating pieces that will remain timeless. The semiprecious stones also add to the variety while making each piece unique. The pieces that feature 14ct gold are highly coveted by collectors and fans. When considering the value in conjunction with quality, Missoma pieces are an excellent choice.

Missoma Jewelry – Tarnish and Care Guide

To take care of jewelry properly, it is necessary to understand what materials they contain. Missoma has a range of materials that produce jewellery that can last even with frequent use. Customers can keep their Missoma jewelry from tarnishing by regularly wiping them with a polishing cloth, keeping chains out of contact with moisture and chemicals, and proper storing after use. With proper care, these beautiful pieces of jewelry can last and remain as beautiful as the day you purchased them for years to come.

MaterialPolishing ClothCleaning ProductsStore Jewelry In
Gold VermeilYesNoPouch or Box
Semi-Precious StonesYesNoPouch or Box
14ct GoldYesNoPouch or Box

Missoma jewelry is a good brand with high-quality materials that make its pieces durable, long-lasting and exceptional. Customers who follow the proper care guidelines and store their jewelry as directed by the brand can keep their jewelry looking shiny and new for years to come.

Missoma’s Production Process

Missoma is a fine jewelry brand that creates pieces that are both stylish and versatile. Each piece is designed in their London studio and handcrafted by skilled artisans around the world. The brand places a strong emphasis on sustainability and ethical production practices. Here is a breakdown of Missoma’s production process:

  • Design: Missoma’s design team draws inspiration from a variety of sources, including fashion trends and architecture. They use a mix of 3D modeling and hand sketches to finalize designs.
  • Materials: Missoma uses a range of materials in their jewelry, including recycled silver and vermeil (a combination of sterling silver and gold). They also use ethically sourced stones and pearls in their pieces.
  • Production: Once a design is finalized, it is sent to one of Missoma’s production partners around the world. These partners are vetted to ensure they meet Missoma’s high standards for ethical and sustainable production practices.

The artisans who craft each Missoma piece are highly skilled in their trade. They use traditional jewelry-making techniques, including hand polishing and stone setting, to create each piece.

Missoma also places a strong emphasis on minimizing waste during the production process. They use recycled materials whenever possible and work with their production partners to reduce their carbon footprint and ensure responsible manufacturing practices.

Production Process:Description:
DesignMissoma’s design team creates unique and stylish designs using a combination of 3D modeling and hand sketches.
MaterialsMissoma uses a range of materials, including recycled silver and vermeil, as well as ethically sourced stones and pearls.
ProductionOnce a design is finalized, it is sent to one of Missoma’s production partners around the world. These partners are vetted to ensure they meet Missoma’s high standards for ethical and sustainable production practices.
ArtisansEach piece is handcrafted by skilled artisans who use traditional jewelry-making techniques.
SustainabilityMissoma places a strong emphasis on sustainability and minimizing waste during the production process. They use recycled materials whenever possible and work with their production partners to reduce their carbon footprint and ensure responsible manufacturing practices.

Overall, Missoma’s production process is a testament to their commitment to producing ethical and sustainable jewelry. Their focus on quality and craftsmanship ensures that each piece is made to last, while their dedication to sustainability ensures that their impact on the environment is minimized.

Missoma’s Sustainability Practices

Missoma is a brand that is committed to sustainability and ethical practices. Their goal is to minimize their impact on the environment and make a positive impact on the communities they work with. They focus on three main areas: ethical sourcing, responsible production, and reducing their carbon footprint.

  • Ethical Sourcing: Missoma strives to ensure that their materials are sourced ethically and responsibly. They work with suppliers who share their values and beliefs and are committed to sustainable practices. They prioritize recycled and upcycled materials, as well as ethically mined and sourced materials.
  • Responsible Production: Missoma is committed to responsible production practices. They have a strict code of conduct for their manufacturers and suppliers, which includes fair labor practices, safe working conditions, and fair wages. They also minimize waste and prioritize using eco-friendly packaging materials.
  • Reducing Their Carbon Footprint: Missoma is always striving to reduce their impact on the environment. They have implemented measures to reduce their carbon footprint, such as using renewable energy sources in their offices and reducing the amount of travel required for their business operations.

Sustainability Goals

Missoma has set several sustainability goals that they aim to achieve. They believe that it is important to be transparent about their objectives and progress towards these goals.

  • By 2022, they aim to source 50% of their metals from recycled or upcycled materials.
  • By 2025, they aim to produce 100% of their packaging materials from sustainable sources and eliminate unnecessary packaging.
  • By 2030, they aim to achieve carbon neutrality across their entire supply chain.

Collaborations and Initiatives

Missoma has collaborated with several organizations that align with their sustainability goals. They have partnered with Eden Reforestation Projects to plant trees to offset their carbon emissions. They have also partnered with Positive Luxury, an organization that promotes sustainable luxury brands. Missoma is a B Corp certified company, which means that they meet the highest standards of social and environmental performance, transparency, and accountability.

Carbon-Neutral Web HostingMissoma uses carbon-neutral web hosting services to reduce their carbon footprint.
Renewable EnergyMissoma sources renewable energy for their offices to reduce their carbon emissions.
Material EfficiencyMissoma optimizes their manufacturing processes to reduce waste and increase material efficiency.

Overall, Missoma is a brand that is committed to sustainability and ethical practices. They have set clear goals and implemented measures to reduce their environmental impact across their entire supply chain. They have also collaborated with like-minded organizations to promote sustainability and drive change in their industry.

Missoma’s brand reputation

Missoma is a London-based jewelry brand that has gained a lot of attention in recent years for its modern pieces that combine quality materials with affordability. The brand has built a reputation for producing high-quality jewelry that is both fashionable and functional. Here are some key aspects of Missoma’s brand reputation:

  • Quality and craftsmanship – Missoma sources high-quality materials and works with skilled artisans to produce jewelry that is well-crafted and designed to last.
  • Affordability – Despite its high-quality materials and craftsmanship, Missoma prices its pieces at accessible price points, making them a popular choice for both everyday wear and gifting.
  • Inclusivity – Missoma’s jewelry designs are diverse, with a range of styles that appeal to a wide variety of tastes and preferences. The brand also embraces inclusivity, with models of all ages, sizes, and ethnicities promoted in their campaigns.
  • Sustainability – Missoma has a commitment to sustainability, opting to use recycled materials, sustainable packaging, and ethical production practices wherever possible.
  • Celebrity clientele – Missoma has gained traction with celebrities, including Meghan Markle, who has been spotted wearing the brand’s pieces on multiple occasions.
  • Positive customer reviews – Customers have raved about Missoma’s quality, affordability, and customer service, with many praising the brand’s ability to create pieces that are both on-trend and timeless.
  • Brand collaborations – Missoma has collaborated with well-known brands and designers, including Lucy Williams, who has designed several collections for the brand.

All of these factors contribute to Missoma’s positive brand reputation, making it a trusted and sought-after jewelry brand among consumers and industry professionals alike.

Customer Reviews of Missoma

Missoma is a jewelry brand that has gained popularity due to its trendy and unique designs. The brand claims to use high-quality materials and is dedicated to sustainability and ethical practices. However, before purchasing from Missoma, many customers want to know what others think about the brand. Here are some customer reviews of Missoma:

  • “I absolutely love the jewelry from Missoma! The quality is exceptional, and the designs are stunning. I also appreciate that they are an ethical and sustainable brand.” – Sarah
  • “I purchased a necklace from Missoma, and it broke after only a few wears. However, their customer service was great and sent me a replacement immediately.” – Jessica
  • “I have several pieces of jewelry from Missoma, and they are all beautiful and well-made. I’ve received many compliments on them and would recommend this brand to anyone looking for unique and stylish jewelry.” – Emily

Overall, the reviews of Missoma are mostly positive, with customers praising the quality and design of the jewelry. However, some have experienced issues with the durability of the pieces. It’s essential to keep in mind that everyone’s experience may be different, and it’s essential to read reviews from multiple sources before making a purchase.

If you don’t want to take the risk of buying jewelry online, Missoma has recently opened physical stores in London. You can visit the store for a tactile shopping experience, a chance to see, touch and try on the items you like, and see if it is worth the investment.

Missoma’s Return Policy

Missoma’s website states that they offer a 60-day return policy. If you are not satisfied with your purchase, you can return it for a refund or exchange. However, all items must be in their original condition and packaging, unused, and with all tags attached. Earrings cannot be returned due to hygiene reasons.

Materials Used by Missoma

Missoma claims to use high-quality materials such as gold vermeil, recycled silver, and semi-precious gemstones in their jewelry. They also state that their jewelry is nickel-free and complies with EU regulations. However, as with any jewelry brand, it’s essential to research the materials used and make sure they agree with your skin.

Gold VermeilA layer of gold plating over sterling silver. The gold layer must be at least 2.5 microns thick.
Recycled SilverSilver that has been recycled from jewelry, electronics, and other sources. This is more eco-friendly than mining new silver.
Semi-precious GemstonesGemstones that are more affordable than precious stones like diamonds, emeralds, and rubies. Examples include amethyst, citrine, and labradorite.

It’s also important to note that some people may have allergic reactions to certain metals or coatings. If you have sensitive skin, it’s essential to research the materials used and read reviews from customers with similar skin types before making a purchase.

Missoma’s Social Media Presence

Missoma is a UK-based jewelry brand that has taken the fashion industry by storm with its contemporary designs and affordable prices. The brand has a solid social media presence, which has helped it reach out to a wider audience and build a loyal customer base. Here’s what you need to know about Missoma’s social media presence:

  • Instagram: Missoma’s Instagram has a staggering 441K followers at the time of writing this article. The brand regularly posts pictures of its jewelry pieces, customer photos, and outfit inspirations. Missoma also uses Instagram for collaborations and sponsored posts. The brand’s Instagram is visually appealing, and the content is engaging.
  • Facebook: Missoma’s Facebook page has a following of over 70,000. The brand uses its Facebook page to share its latest collections, promotions, and events. Missoma also posts blog articles related to jewelry and fashion on its Facebook page.
  • Twitter: Missoma’s Twitter account has a smaller following compared to its other social media profiles. However, the brand tweets about its latest collections, interacts with customers, and retweets posts from influencers wearing its jewelry.

Missoma’s social media presence is not limited to these platforms. The brand also has a Pinterest account that showcases its jewelry pieces, a LinkedIn profile, and a YouTube channel. These platforms cater to a broader audience, including professionals, and provides content relevant to their interests.

What’s noteworthy is that Missoma’s social media presence has helped the brand create a community of followers who are loyal to the brand and its products. The brand regularly engages with its followers, responds to queries and feedback, and runs social media campaigns to keep its followers engaged. This strategy has helped Missoma establish itself as a brand that cares for its customers and is accessible to everyone.

Social Media PlatformFollowers/ Likes

If you’re looking to stay updated with Missoma’s latest collections, promotions, and content related to jewelry and fashion, then following the brand on social media is a must.

Missoma’s collaborations and partnerships

Missoma has established successful collaborations and partnerships with high-profile names in the fashion industry. Here are ten notable collaborations that have contributed to Missoma’s reputation as a quality brand:

  • Roxanne Assoulin: In 2021, Missoma announced a collaboration with the jewelry designer Roxanne Assoulin. The collection features colorful enamel bracelets, earrings, and necklaces inspired by Assoulin’s signature playful aesthetic.
  • Lena Dunham: Missoma teamed up with Lena Dunham in 2019 to launch a jewelry collection with a feminist message. The collaboration included earrings, necklaces, and rings with phrases like “GRL PWR” and “Feminist.”
  • Lucy Williams: Lucy Williams is a fashion blogger and early influencer in the jewelry industry. Missoma’s partnership with Williams dates back to 2015 and has led to several best-selling collections.
  • Stylist Magazine: Missoma joined forces with Stylist Magazine in 2019 to release a limited edition collection. The line included personalized necklaces and bracelets with a variety of charms.
  • Vogue Williams: Irish model and TV personality Vogue Williams collaborated with Missoma in 2020 to create a jewelry collection inspired by Williams’ daily wear. The line included chunky gold chains, delicate earrings, and personalized charms.
  • Poppy Delevingne: Missoma partnered with model and socialite Poppy Delevingne in 2015 to release a line that captures Delevingne’s bohemian style. The collection includes body jewelry, ear cuffs, and statement necklaces.
  • Harper’s Bazaar UK: In 2019, Missoma partnered with Harper’s Bazaar UK to release a limited edition collection. The line featured rings, necklaces, and earrings with geometric shapes and bold colors.
  • Duo Gigs: Duo Gigs is a fashion blog and jewelry line created by two sisters from Sweden. Missoma collaborated with Duo Gigs in 2017 to create a collection of statement necklaces and earrings.
  • Refinery29 UK: Refinery29 UK partnered with Missoma in 2019 to release a range of jewelry with an astrological theme. Items in the collection included zodiac pendants and earrings with celestial motifs.
  • Pippa Small: Pippa Small is a jewelry designer who focuses on ethical and sustainable practices. Missoma worked with Small in 2019 to create a collection of stackable rings and earrings with organic shapes and natural stones.

Through these collaborations, Missoma has been able to reach a wider audience and enhance its reputation as a brand that values creativity and innovation. The partnerships have also contributed to Missoma’s mission to empower women through stylish and versatile jewelry.

Is Missoma a good brand?

1. What makes Missoma stand out from other jewelry brands?
2. Are Missoma’s pieces affordable for the everyday shopper?
3. Does Missoma offer a variety of styles to appeal to different tastes?
4. Is Missoma’s jewelry made with high-quality materials?
5. How does Missoma ensure customer satisfaction?
6. Can Missoma’s pieces be worn on a daily basis without tarnishing or breaking?
7. Does Missoma have positive customer reviews and feedback?

Thanks for Checking Out Missoma

We hope that this article has provided you with valuable information about the Missoma brand. From our research and customer reviews, Missoma seems to be a great brand that offers unique and stylish jewelry pieces made with high-quality materials. With a range of styles and price points, there’s something for everyone at Missoma. If you’re in the market for a new piece of jewelry, we highly recommend checking out Missoma’s collection. Thanks for reading and please visit again for more informative articles!