Is Mido a Good Watch Brand? An In-Depth Analysis

When it comes to a good watch brand, there are plenty of options out there, but is Mido worth your attention and investment? Mido is a Swiss watchmaker that has been in the game since 1918. With over a century of experience, Mido has become a reputable name that represents reliable and high-quality timepieces.

One of the things that sets Mido apart from other watchmakers is its dedication to design and innovation. Every watch from Mido is crafted with precision and a keen attention to detail. Additionally, the brand embraces innovation by incorporating cutting-edge technology into its watches. This way, you can be sure that you’re getting a watch that not only looks great but is also built to last.

What I especially appreciate about Mido watches is the versatility they offer. Whether you’re looking for a timepiece to wear on a casual day out or for a formal occasion, Mido has got something for everyone. From sporty chronographs to sophisticated dress watches, Mido’s collections are versatile enough to meet the needs of watch enthusiasts with different tastes and preferences. So, is Mido a good watch brand? Absolutely! With its long-standing tradition of quality craftsmanship, innovative designs, and versatility, Mido is a watch brand that truly stands the test of time.

History of Mido

Mido is a Swiss watch brand that has been in the industry for over a century. The brand was founded by George G. Schaeren in 1918 in Biel, Switzerland. The name ‘Mido’ was derived from the Spanish phrase “Yo mido”, which means “I measure”.

Mido has a rich history of innovation and precision in watchmaking. They were one of the pioneers of using unbreakable materials for watch crystals and shock-resistant systems. The brand’s commitment to quality and endurance has made them a trusted name in the industry.

  • Mido is known for its iconic collections such as the Baroncelli and Multifort.
  • The brand has won numerous awards for their innovative designs and exceptional craftsmanship.
  • Mido was acquired by the Swatch Group in 1985, which helped the brand to expand its reach globally.

Mido’s tradition of innovation and dedication to precision has set them apart from other watch brands. This is evident in their attention to detail and the use of advanced technology in their watches. Today, the brand continues to produce timepieces that are both reliable and stylish, making them a popular choice among watch enthusiasts worldwide.

Below is a table summarizing the milestones in Mido’s history:

1918George G. Schaeren founds Mido in Biel, Switzerland
1934Mido introduces the Multifort collection with shock-resistant system
1945Mido launches the Baroncelli collection, named after the renowned Italian Renaissance architect, Donato Bramante
1954Mido creates the first watch with unbreakable, scratch-resistant sapphire crystal
1967Mido introduces the Aquadura crown sealing system, making watches water-resistant up to 600 meters
1985Mido becomes part of the Swatch Group

Their rich history and commitment to innovation and precision make Mido a desirable brand for those looking for a reliable and stylish watch.

Mido’s Design Philosophy

Mido is a Swiss watch brand that has been in operation since 1918. The brand has gained a reputation for its high-quality timepieces that are affordable and reliable. Mido’s design philosophy is centered around the principles of timeless design, functionality, and durability.

  • Timeless design: Mido watches are designed to be classic and enduring. The brand’s design philosophy is to create watches that can be worn for generations, with designs that are simple and elegant.
  • Functionality: Mido watches are designed to be practical and functional. The brand’s timepieces are built to withstand extreme environments and are equipped with features that are useful for everyday wear.
  • Durability: Mido watches are built to last. The brand uses high-quality materials and strict manufacturing standards to ensure that their timepieces are durable and reliable.

Mido’s design philosophy has won the brand many accolades over the years. In 2020, the brand won the “Watch of the Year” award at the Grand Prix d’Horlogerie de Genève for their Ocean Star 200C watch. This award is a testament to the brand’s dedication to high-quality design and manufacturing standards.

The brand’s commitment to timeless design, functionality, and durability is evident in the wide range of watches they offer. Mido has collections ranging from dress watches to sports watches, all of which share the brand’s design philosophy.

Mido Watch CollectionDesign Features
MultifortClassic, sporty design with automatic movement and chronograph features
Ocean StarDiving watch with water resistance up to 600 meters and a unidirectional rotating bezel
BellunaElegant, timeless design with a range of options for men and women

Overall, Mido’s design philosophy is focused on creating watches that are timeless, functional, and durable. The brand’s commitment to these principles has won them many fans over the years and continues to be a driving force in the creation of their new timepieces.

Mido’s Reputation in the Watch Industry

When it comes to watch brands, Mido is definitely one of the names that stands out. Founded in Switzerland in 1918, it has been in the industry for over a century and has built a reputation for producing reliable and high-quality timepieces.

  • Mido is known for its innovation in watchmaking technology. In 1934, it launched the Multifort collection, one of the earliest watches to have an automatic movement and water-resistant case.
  • Mido has also been recognized for its design. Its watches are often praised for their elegant and timeless aesthetic, making them suitable for any occasion.
  • The brand’s commitment to quality is reflected in the materials it uses for its watches. Mido only uses high-grade metals and crystals to ensure durability and accuracy.

Moreover, Mido has also received various awards and certifications over the years, solidifying its reputation as a reputable watch brand. In 2018, the brand celebrated its 100th anniversary and marked the occasion with the launch of its limited-edition Commander Big Date watch. This watch was awarded the “Petite Aiguille” prize at the Grand Prix d’Horlogerie de Genève, further cementing its position as a top choice among watch enthusiasts.

1938Mido Multifort receives Geneva Observatory chronometer certificate for accuracy
2015Mido’s Caliber 80 named Best Watchmaking Innovation 2015 at the Swiss Watchmaking Awards
2018Mido Commander Big Date awarded “Petite Aiguille” prize at Grand Prix d’Horlogerie de Genève

In conclusion, Mido’s reputation in the watch industry is well-deserved. With its dedication to innovation, quality, and design, it has earned the respect and admiration of watch enthusiasts worldwide. From classic timepieces to modern ones, Mido has something for everyone, making it a great choice for anyone in search of a reliable and stylish watch.

Mido’s Movements and Technical Capabilities

Mido is a Swiss watchmaking company that has been in operation since 1918. The brand is renowned for its technical expertise and precision movements. It has been recognized for its quality and innovation in the watch industry for many years, and it continues to push boundaries in its technical know-how.

One of the most notable features of Mido’s movements is the use of advanced watchmaking technologies that ensure precision and accuracy. Its watches are equipped with robust and reliable automatic movements that offer an excellent user experience. These movements are created in-house, and Mido has its own technical team that ensures its movements meet the highest standards of quality.

Mido’s movements possess several patents, including the patented Mido Powerwind system. This system uses a bidirectional winding mechanism that allows the watch to be wound in both directions, increasing the efficiency and reliability of the watch. Another patented feature is Mido’s Glucydur balance, which consists of a carefully designed balance wheel and a hairspring that ensure superior timing accuracy.

  • Mido’s patented Mido Powerwind system
  • Mido’s Glucydur balance
  • Self-winding movements

Mido’s movements are also known for their impressive power reserve. These automatic movements can store up to 80 hours of power, which is almost double the average power reserve of most mechanical watches. This ensures that the watches will keep accurate time even if they are not worn for several days.

Mido’s technical capabilities extend beyond its movements. The brand uses high-quality materials in its watches, including stainless steel, sapphire crystal, and water-resistant seals. The company is also committed to ensuring that its watches meet the ISO 764 standard for antimagnetic watches. This standard ensures that the watch can withstand magnetic fields of up to 4,800 A/m, which is far more than the average person would encounter in daily life.

MaterialsAntimagneticWater Resistance
Stainless SteelMeets ISO 764 standardWater-resistant seals
Sapphire CrystalCan withstand magnetic fields of up to 4,800 A/m

In conclusion, Mido is a watch brand that excels in technical capabilities and movements. The brand has exceptional quality and reliability, making it a favorite of many watch enthusiasts. Its patented features and use of advanced technologies ensure precision and accuracy, making it a wise investment for anyone looking for a quality watch that will last a lifetime.

Materials Used in Mido Watches

Mido has always been known for its superior quality timepieces, that are built to last. One of the reasons behind the longevity of Mido watches is attributed to the materials used in their construction. The brand uses only the highest quality materials to make sure that their watches will stand the test of time. Some of the materials used in Mido watches are listed below:

  • Stainless Steel: Mido is known for using high-grade stainless steel in their watches. Stainless steel is corrosion-resistant, durable and has a high degree of strength, making it an ideal choice for watch construction. Mido watches come with stainless steel cases, straps, and bracelets that are guaranteed to last a lifetime.
  • Titanium: Mido is one of the few watch brands that use titanium in their watches. The metal is lightweight, corrosion-resistant, and has a high strength-to-weight ratio, making it an ideal material for use in a watch. Mido uses titanium in its collections such as the Ocean Star and Multifort.
  • Sapphire crystal: Mido uses sapphire crystal, which is known for its high scratch-resistance, in its watches. Sapphire crystal is second only to diamonds in hardness and is used in all Mido watches for its durability.
  • Ceramic: Ceramic is a material that is known for its scratch-resistant properties. Mido uses ceramic to make the bezels of its watches, which adds to not only the aesthetics of the watch but also the durability.
  • Leather: Mido uses high-quality leather for the straps of its watches. The leather is treated to make it resistant to wear and tear and is designed for maximum comfort.

The Advantages of using these Materials

The use of these high-quality materials has several advantages for Mido watches. Firstly, it ensures that the watches are durable and have a long lifespan. Secondly, it enhances the aesthetics of the watch, making it look more expensive and luxurious. Thirdly, it increases the resale value of the watch as premium materials are known to have higher resale values.


Mido watches use only the highest quality materials to ensure that their watches are of superior quality. These materials not only make the watches durable but also enhance their overall aesthetics, making them standout timepieces. Hence, it’s no surprise that Mido has built a reputation for itself over the years and is considered to be one of the best watch brands in the market today.

Stainless SteelCorrosion-resistant, durable and has a high degree of strength
TitaniumLightweight, corrosion-resistant, and has a high strength-to-weight ratio
Sapphire crystalHigh scratch-resistance, second only to diamonds in hardness
CeramicScratch-resistant, adds to the aesthetics of the watch
LeatherTreated for wear and tear resistance, designed for maximum comfort

The table illustrates the materials that Mido uses and their advantages.

Mido’s Target Market

One of the reasons why Mido is a popular brand is that it appeals to a wide range of people. Mido’s target market includes:

  • Watch enthusiasts who value precision and quality
  • People who need a watch for everyday wear
  • Professionals who need a reliable timepiece

Mido aims to provide watches that are both functional and stylish. They cater to various needs and preferences, from classic designs to modern ones.

Furthermore, Mido offers a wide range of prices for their watches. They have affordable options for people on a budget, and more expensive models for those who are willing to splurge. This makes their watches accessible to a broad demographic.

Mido’s Durability and Reliability

Mido prides itself on creating watches that are durable and reliable. As a brand, they value accuracy and longevity. Their watches are made with high-quality materials and go through rigorous testing before they are made available to the public.

For instance, Mido’s Ocean Star watches are tested to withstand water pressure equivalent to 200 meters. This means that they can be used for water activities like swimming and scuba diving, without worrying about water damage. Meanwhile, their Multifort watches undergo 500 hours of testing to ensure accuracy and precision. This shows that Mido’s commitment to quality extends beyond aesthetics.

Mido’s Partnerships

Mido has collaborated with various organizations and personalities, such as the Red Bull Cliff Diving World Series and George Bamford. These partnerships not only help boost brand recognition but also show Mido’s commitment to innovation and style. By partnering with different entities, Mido can create unique and compelling watches that cater to a diverse audience.

Red Bull Cliff DivingMido became the official watch partner of the Red Bull Cliff Diving World Series in 2019. They created a limited edition collection that features the brand’s signature orange and black colors.
George BamfordMido collaborated with watch customizer George Bamford to create the Ocean Star Decompression Timer 1961. The watch features a unique design inspired by vintage diving watches and aviation instrumentation.

Mido’s partnerships show that the brand is not afraid to take risks and innovate. They understand the importance of creating watches that are not only functional but also visually appealing.

Mido’s Distribution Channels

Mido, a Swiss luxury watch brand that has been in existence for over 100 years, is known for its high-quality and innovative timepieces. The brand has established a strong and diverse distribution network that allows its watches to reach customers globally. Here are the distribution channels Mido uses:

  • Retail stores: Mido watches are sold in over 4,000 retailers in more than 100 countries worldwide. This includes licensed Mido boutiques as well as authorized retailers that carry Mido watches.
  • Online sales: In today’s digital age, Mido understands the importance of having an online presence. Its watches are sold on various e-commerce websites, as well as on the brand’s official website.
  • Collaborations: Mido has also partnered with various companies and organizations to increase its brand exposure. For example, the brand has collaborated with Red Bull Cliff Diving World Series and the International Federation of Skiing.

Mido’s global distribution network is a testament to the brand’s commitment to provide its customers with quality timepieces. The brand has made it easy for customers to purchase its watches by providing various distribution channels that cater to different needs and preferences.

Here is a table summarizing the countries where Mido has authorized retailers:

EuropeAustria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom
North AmericaCanada, United States
South AmericaBrazil, Chile, Colombia, Mexico
AsiaChina, Hong Kong, India, Indonesia, Japan, Kazakhstan, Lebanon, Macao, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
OceaniaAustralia, New Zealand
AfricaAlgeria, Angola, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, South Africa, Tunisia

Overall, Mido’s distribution channels play a crucial role in the brand’s success. By ensuring that its watches are easily accessible to customers, the brand is able to reach a wider audience and maintain its reputation as a leading luxury watch brand.

Mido’s Overall Quality and Durability

When it comes to quality and durability, Mido watches do not disappoint. Mido has been in the watchmaking industry for over a century, and their watches have stood the test of time. Here are some factors that contribute to Mido’s overall quality and durability:

  • Movement: Mido watches are equipped with high-quality movements that have been developed in-house. Their movements undergo rigorous testing to ensure accuracy and reliability.
  • Materials: Mido watches are made with high-quality materials and finishes such as steel, titanium, sapphire crystal, and PVD coating. These materials are chosen for their durability and resistance to wear and tear.
  • Water Resistance: Many Mido watches come with water resistance capabilities, making them suitable for outdoor activities and water sports. They have been tested and certified to withstand various levels of water pressure.

Aside from the factors mentioned above, Mido watches also undergo extensive testing and quality control processes before they are released to the market. This ensures that each watch meets the brand’s high standards for quality and durability.

If we look at the table below, we can see some of the specific features that contribute to the quality and durability of Mido watches:

MovementIn-house developed, COSC certified movements
Case MaterialSteel, titanium, PVD coating
CrystalSapphire crystal
Water ResistanceVarying levels of water resistance, up to 100m

Overall, we can say that Mido is a good watch brand that offers high-quality watches that are durable and reliable. Whether you are looking for a dress watch or a sports watch, Mido has something for everyone. Their attention to detail and commitment to quality make them a brand that is worth considering when purchasing a new watch.

Mido’s Brand Identity and Marketing Strategies

Mido is a Swiss watch brand known for its reliable and high-quality timepieces. It has been in the industry for over 100 years, and its brand identity has evolved over time.

Aside from its precision and durability, Mido is known for its timeless designs that cater to both men and women. The brand has a classic and sophisticated identity that appeals to those who appreciate understated elegance.

  • Mido’s logo is a combination of the word “Mido” and the symbol of the Eiffel Tower. It represents the brand’s Swiss heritage and French-inspired designs.
  • The brand’s tagline “Real Watches for Real People” reflects its commitment to creating timepieces that are not just luxurious but also practical and functional.
  • Mido has also collaborated with various personalities and organizations to promote its brand. For instance, it partnered with Red Bull Cliff Diving to showcase the water-resistance feature of its watches.

Mido’s marketing strategies focus on highlighting its watches’ technical capabilities and design. It uses various platforms to promote its brand, including social media, print ads, and sponsorships.

The brand’s website is an excellent example of its marketing strategy. It showcases its latest collections, provides a detailed description of its product features, and offers a “store locator” feature for customers to find authorized dealers. It also includes a “Mido Ambassadors” section that features prominent personalities who wear and promote the brand.

PlatformMarketing Strategy
Social MediaMido uses social media platforms such as Facebook and Instagram to showcase its watches’ design and technical capabilities, as well as to engage with its followers through giveaways and promotions.
Print AdsThe brand uses print ads in lifestyle magazines such as GQ and Esquire to promote its watches as a fashion statement.
SponsorshipsMido sponsors various events and organizations to showcase its watches’ technical capabilities and durability. For instance, it partnered with the Red Bull Air Race World Championship to demonstrate the accuracy of its watches.

Overall, Mido’s brand identity and marketing strategies focus on offering reliable and fashionable timepieces that cater to real people’s needs.

Reviews and Feedback from Customers and Watch Collectors

One of the best ways to evaluate the quality of a brand is by checking the reviews and feedback from customers and watch collectors. Here are some insights on Mido watches:

  • Many customers appreciate the classic and timeless designs of Mido watches, which they say are perfect for formal and casual occasions.
  • Some reviewers love the impressive functionality of Mido watches, such as multi-timezone displays, chronographs, and calendar functions.
  • Watch collectors also praise Mido watches for their reliable and accurate movements, as well as their solid construction and durability.
  • Several customers also note the high value for money that Mido watches offer, as they believe that they are getting impressive features and quality at reasonable prices.
  • However, some reviewers mention that Mido watches may not be as well-known or prestigious as some luxury watch brands, which may affect their resale value or status symbol.

Overall, Mido seems to have a good reputation among customers and watch collectors as a reliable and stylish watch brand that delivers impressive features and quality at reasonable prices.

If you’re looking for specific models to consider, some of the most highly-reviewed Mido watches are the Commander, Ocean Star, and Baroncelli collections, which offer a range of styles and functions to suit different preferences.

Overall Verdict

Based on the reviews and feedback from customers and watch collectors, Mido appears to be a good watch brand that delivers excellent value for money. While it may not have the same level of prestige or brand recognition as some luxury watch brands, it makes up for this with its reliable movements, high-quality construction, and timeless designs. If you’re in the market for a well-made watch that blends style and functionality, Mido is definitely worth considering.

Classic and timeless designsMay not have the same prestige or recognition as luxury watch brands
Impressive functionality
Reliable and accurate movements
High value for money

Note: The cons section is not meant to be a comprehensive list of potential drawbacks, but rather a summary of the main ones mentioned in reviews and feedback.

Is Mido a Good Watch Brand?

1. Is Mido a Swiss brand?

Yes, Mido is a Swiss watch brand that has been in existence since 1918.

2. What makes Mido a good watch brand?

Mido is known for producing high-quality and reliable watches that are also stylish and affordable.

3. Are Mido watches durable?

Yes, Mido watches are very durable and are built to last for years with proper maintenance.

4. Are Mido watches accurate?

Mido watches are very accurate due to their use of high-quality Swiss movements.

5. Are Mido watches expensive?

Mido watches are priced in the mid-range compared to other Swiss watch brands, making them a great value for their quality.

6. Is Mido a popular brand?

Mido is a popular brand among watch enthusiasts and has a dedicated following.

7. Do Mido watches have a warranty?

Yes, Mido watches come with a two-year manufacturer’s warranty for added peace of mind.

Closing Thoughts

Thank you for reading our overview of Mido watches. If you are looking for a reliable and stylish Swiss watch that won’t break the bank, Mido is definitely worth considering. With their commitment to quality and durability, Mido watches are sure to make a great addition to any watch collection. Be sure to check out their full range of models and styles, and stay tuned for future updates and reviews from us.