Is Kari Traa a Good Brand? A Comprehensive Review

Kari Traa is a brand that has been gaining popularity in recent years, and for good reason. The Norwegian-based company is known for making high-quality, stylish sportswear for women. But is Kari Traa really a good brand? In this article, we’ll take a closer look at what makes Kari Traa stand out from the competition and why it might be worth investing in their products.

If you’re looking for sportswear that is both functional and fashionable, Kari Traa is definitely a brand to consider. Their products are designed with the active woman in mind, so you’ll find plenty of features like moisture-wicking fabric, breathable mesh panels, and stretchy materials that allow for a full range of motion. But what really sets Kari Traa apart is their attention to detail in design. Every piece is thoughtfully crafted with unique patterns, color combinations, and embellishments that make them stand out from other workout brands.

Aside from the functional and fashionable aspects of Kari Traa, there’s also the question of sustainability. Thankfully, this is another area where Kari Traa excels. They use eco-friendly materials in their products, such as organic cotton and recycled polyester, as well as adhering to environmental and social responsibility standards. So not only can you feel good about yourself wearing Kari Traa, but you can also be confident that you’re supporting a brand that cares about the planet and its people.

History of Kari Traa brand

Kari Traa is a Norwegian activewear brand founded in 2002 by the former Norwegian Olympic skier and freestyle skier Kari Traa. The brand specializes in women’s apparel that is made for the extreme weather conditions of the Norwegian outdoors. The brand’s philosophy is to create clothes that are both fashionable and functional, allowing women to feel confident and comfortable while participating in outdoor activities.

  • Kari Traa, the founder, was one of Norway’s most successful freestyle skiers, with three Olympic medals and five World Championship medals under her belt.
  • She started the brand out of frustration with the lack of stylish women’s activewear on the market.
  • Kari Traa’s sister, Vibeke, is the brand’s CEO, and the company is now owned by Active Brands AS.

Since its founding, the brand has experienced substantial growth and has become a beloved brand among outdoor enthusiasts worldwide. The brand offers a wide range of products, from base layers and jackets to pants and accessories. Kari Traa is known for its bold, vibrant colors, unique prints, and high-quality materials that can withstand even the harshest weather conditions.

2002Kari Traa brand founded
2004The brand launches its first collection
2010Kari Traa becomes the official clothing supplier for the Norwegian Olympic team
2015The brand expands internationally, launching in the US, Canada, and Australia
2018Kari Traa receives the prestigious Norwegian Design Council Award for its innovative designs and sustainability efforts

Kari Traa’s commitment to sustainability and social responsibility is also a core part of the brand’s identity. The company uses eco-friendly materials and production methods wherever possible and donates a portion of its profits to organizations that support women’s empowerment and outdoor education.

Kari Traa’s mission statement

Kari Traa is a Norwegian-based brand that aims to inspire girls and women to live an active lifestyle by providing fashionable and functional sports apparel. The brand was founded in 2002 by former Olympic freestyle skier, Kari Traa, and has quickly gained popularity across Europe and North America due to its unique designs and high-quality performance wear.

What sets Kari Traa apart?

  • Kari Traa’s focus on empowering women: The brand’s mission is to inspire and encourage girls and women to be active by providing them with functional and stylish sports apparel that makes them look and feel confident.
  • Innovative designs and materials: Kari Traa’s collections are known for their bold colors, unique patterns, and innovative fabrics that provide maximum performance and comfort.
  • Sustainability: Kari Traa is committed to minimizing its environmental impact by using eco-friendly materials and reducing waste. The brand also partners with organizations that promote sustainable living and conservation efforts.

Kari Traa’s commitment to sustainability

Kari Traa recognizes the importance of sustainability and takes responsibility towards the environment seriously. The brand uses 100% renewable energy in its headquarters and has implemented sustainable initiatives in its production process, including using recycled materials, waterless dyeing techniques, and reducing waste. Kari Traa also partners with organizations that promote environmental conservation and sustainability efforts, such as 1% for the planet, which donates one percent of the brand’s sales to environmental causes.

Kari Traa’s product line

Kari Traa’s product line includes a wide range of sports apparel for women, ranging from running shorts and leggings to ski jackets and base layers. All products are designed with performance and style in mind, using high-quality materials such as merino wool and recycled polyester to ensure maximum comfort and durability. The brand also offers a line of sports bras that provide superior support and comfort, ensuring that women can focus on their workouts without any distractions.

Types of productsFeatures
Running shorts and leggingsSweat-wicking fabrics, breathable mesh panels, and reflective details
Ski jackets and base layersWaterproof and windproof, insulated with high-quality materials such as down and wool
Sports brasHigh-impact support, moisture-wicking, and seamless designs for maximum comfort

Product Categories Offered by Kari Traa

Kari Traa is a Norwegian brand founded by a former Olympic freestyle skier who wanted to create functional and stylish activewear for women. The company offers a variety of products designed for a wide range of outdoor activities, including skiing, running, training, and yoga. Here are some of the categories they offer:


  • Ski Jackets and Pants
  • Running Jackets and Tights
  • Base Layers and Mid Layers
  • Hoodies and Tops
  • Shorts and Skirts


Kari Traa also offers a range of accessories to complete your outdoor outfit and protect you from the elements. These include:

  • Beanies and Hats
  • Scarves and Gloves
  • Socks and Footwear
  • Bags and Backpacks

Skiwear Collection

If you are a skier, Kari Traa has an extensive collection of skiwear designed to keep you warm and comfortable on the slopes. The collection includes:

  • Ski Jackets and Pants
  • Base Layers and Mid Layers
  • Hats and Gloves

Kari Traa also offers a range of accessories and equipment for skiing, such as helmets and goggles, to help you stay safe and protected while enjoying your favorite winter sport.

The Loungewear Collection

Kari Traa’s loungewear collection is designed for comfort and relaxation. The collection includes:

Product NameDescription
Butterfly HoodieA soft and comfortable hoodie made of 100% cotton
Marit TightsLeggings made of cotton and elastane for a comfortable fit
Haga SweatshirtA cozy sweatshirt made of cotton and polyester with a relaxed fit

These loungewear pieces are perfect for wearing around the house, running errands, or even for traveling in comfort.

In conclusion, Kari Traa is a brand that understands the needs and desires of women who love adventure and fashion. Their product categories offer stylish and functional clothing and accessories that are suitable for all types of outdoor activities. Whether you are skiing down the slopes, going for a run, or simply lounging at home, Kari Traa has everything you need to look good and feel great.

Fabric Technology Used by Kari Traa

When it comes to high-performance sports apparel, Kari Traa is a household name. The brand is synonymous with quality, durability, and trendy designs. Kari Traa’s apparel line is popular among skiers, runners, and outdoor enthusiasts, especially women. This is because the brand understands the rigorous lifestyle of a woman athlete. One of the major reasons Kari Traa’s apparel is popular is because of its fabric technology. The following are some fabric technologies that Kari Traa uses to keep their apparel ahead of the curve:

  • Mulesing-Free Merino Wool: Kari Traa uses merino wool in some of her base layer apparel. The wool comes from free-range sheep that are not subjected to the painful practice of mulesing.
  • Dry-Zone: Dry-Zone is a fabric technology that Kari Traa uses to wick away moisture from the skin’s surface to the outside of the garment, keeping the wearer dry and comfortable.
  • Bionic Finish Eco: This is a water-repellent fabric technology that Kari Traa uses to make her jackets and pants waterproof.

Kari Traa also uses recycled Polyester commonly known as REPREVE, which is environmentally friendly. They blend REPREVE with Elastane to create high stretch and movement for most of their active wear.

Through the use of these fabric technologies, Kari Traa ensures their apparel is comfortable, durable, fashionable and can withstand the harsh outdoor environments. The table below summarizes the fabric technologies that Kari Traa uses in their apparel line:

Mulesing-Free Merino WoolWool that has not been harvested from sheep that have undergone the painful practice of mulesing.
Dry-zoneWicks away moisture from the skin’s surface to the outside of the garment, keeping the wearer dry and comfortable.
Bionic Finish EcoWater-repellent fabric technology used to make jackets and pants waterproof.
REPREVERecycled polyester used to create high stretch and movement in active wear.

Kari Traa is a brand that goes beyond trendy designs, they focus on quality, function, and comfort. With these fabric technologies, they cater to the needs of women athletes who demand high-performance apparel for their sports. It’s no wonder Kari Traa has become a household name in the sports apparel industry.

Sustainability Practices of Kari Traa

In recent years, the fashion industry has been under scrutiny for its impact on the environment. Kari Traa, a Norwegian brand known for its colorful and stylish sports apparel, has been taking steps to become more sustainable. Here are some of their sustainability practices:

  • Use of Organic and Recycled Materials: Kari Traa uses recycled polyester in their designs, which reduces the amount of waste in landfills and uses less energy and water resources than traditional polyester. They also use organic cotton, which is grown without the use of harmful pesticides or synthetic fertilizers.
  • Certifications: Kari Traa is certified by several organizations that recognize sustainable and ethical practices, including bluesign® and OEKO-TEX®. These certifications ensure that their products are made with environmentally friendly materials and that their factories adhere to high standards for worker safety and fair treatment.
  • Reducing Water Waste: Kari Traa has implemented water-saving measures in their production process, such as using dyeing techniques that require less water and recycling and treating water used in manufacturing.

Overall, Kari Traa’s commitment to sustainability shows in their actions and certifications. They recognize the importance of reducing their environmental footprint and strive to make a positive impact through their products and production practices.

Sustainability Report

Kari Traa’s sustainability report for 2020 highlights their efforts and progress in becoming more environmentally and socially responsible. The report covers various topics, including:

  • Climate impact
  • Chemicals management
  • Supply chain transparency
  • Worker welfare

The report provides specific data and goals for each topic, such as reducing greenhouse gas emissions by 50% by 2030 and ensuring that 100% of their suppliers comply with their code of conduct by 2022. Kari Traa’s transparency and accountability in their sustainability practices showcase their dedication to making a positive impact and continuously improving their processes.

Sustainable Innovation

Kari Traa is also investing in sustainable innovation to create products with a lower environmental impact. They have developed several new materials, including:

Renewable polyester made from plant wasteReduces the use of fossil fuels and energy
Biodegradable polyamideBreaks down over time, reducing pollution in landfills
Plant-based elastaneReduces the use of petroleum-based materials

These materials, along with their collaboration with bluesign® to develop eco-friendly dyes, demonstrate Kari Traa’s commitment to innovation and sustainability in product development.

Reviews of Kari Traa products

Kari Traa is a Norwegian sportswear brand known for its functional and fashionable designs. The brand offers a variety of products ranging from base layers, mid layers, jackets, and accessories. Here are some reviews of Kari Traa products:

  • Base Layers: Kari Traa base layers are made with high-quality materials that are soft, breathable, and moisture-wicking. Customers have praised the brand for providing warmth and comfort during outdoor activities.
  • Mid Layers: Kari Traa mid layers are lightweight and adjustable, making them perfect for layering. Customers have raved about the quality of the materials used, as well as the flattering fit.
  • Jackets: Kari Traa jackets are designed to protect wearers from harsh weather conditions while still keeping them stylish. Customers have appreciated the brand’s attention to detail, such as the waterproof zippers and adjustable cuffs.

Overall, customers have been satisfied with the quality and functionality of Kari Traa products. The brand’s commitment to creating stylish and functional sportswear has made it a popular choice among athletes and outdoor enthusiasts.

If you’re considering purchasing products from Kari Traa, it’s important to take into account your specific sportswear needs. Whether you’re in need of a base layer or a jacket, Kari Traa has a range of products to suit your needs. Ultimately, it’s up to you to decide if the brand is a good fit for your lifestyle and personal taste.

Kari Traa Product Review Table

Butterfly Base Layer5/5“I love this base layer! It’s so soft and comfortable, and it keeps me warm during my winter runs.”
Skjøtskarsmidan Jacket4/5“This jacket is great for rainy days. It’s waterproof and breathable, but it runs a little small.”
Mønstre Midlayer5/5“I bought this midlayer for skiing, and it’s perfect. The material is high-quality and warm, but it’s also lightweight and breathable.”

These reviews are just a small sample of the feedback Kari Traa has received from customers. If you’re interested in purchasing products from the brand, be sure to do your own research and read reviews from other customers to ensure you’re making an informed decision.

Marketing strategies of Kari Traa

Kari Traa is a Norwegian brand that specializes in women’s sportswear. Founded in 2002, the brand has grown rapidly and gained a devoted following by creating high-quality products that fuse style and performance in a unique way.

Kari Traa’s marketing strategies have played a key role in the success of the brand. Here are some of the standout tactics they have employed:

  • Influencer partnerships: Kari Traa has teamed up with a variety of athletes and fitness professionals to promote their products on social media. By leveraging the credibility and reach of these influencers, the brand has been able to generate interest and excitement among its target audience.
  • Branded content: Kari Traa has created a wealth of content, including videos, blog posts, and social media posts, that showcases their products in action and highlights the brand’s values. This content is designed to engage and inspire their audience, while also building awareness and loyalty for the brand.
  • Collaborations: Kari Traa has partnered with a variety of other brands and organizations to create exclusive collections and events. By working with like-minded partners, the brand has been able to expand its reach and connect with new audiences.

The success of Kari Traa’s marketing strategies can be seen in the numbers. According to the brand’s website, they have over 500,000 followers on social media, and their products are sold in over 30 countries worldwide.

Marketing StrategyExamples
Influencer partnershipsWorking with fitness influencers like Linn Lowes and Lauren Tickner
Branded contentCreating a video series called “Together We Rise”, which documents the training and competition of Kari Traa-sponsored athletes
CollaborationsPartnering with The North Face for a limited-edition collection in 2019

Overall, Kari Traa’s marketing strategies have been highly effective in generating buzz and driving sales for the brand. By focusing on authenticity, creativity, and collaboration, Kari Traa has created a compelling brand identity that resonates with its target audience.

Competitors of Kari Traa in the Activewear Market

Kari Traa is undoubtedly a popular brand in the activewear market, offering comfortable and stylish clothing options for active women. However, there are other notable brands that are also making waves and giving Kari Traa a run for its money. Here are some of the top competitors of Kari Traa in the activewear market:

  • Lululemon: Perhaps one of the most famous activewear brands in the world, Lululemon offers a wide range of athletic wear for both men and women. The company is known for its attention to detail and high-quality fabrics, making it an appealing choice for consumers.
  • Athleta: Another popular activewear brand is Athleta, which offers a variety of products ranging from yoga pants to swimwear. The company is known for its sustainable practices and inclusive sizing options.
  • Nike: Arguably the most famous athletic brand in the world, Nike also offers a great selection of activewear for women. With a focus on innovation and performance, Nike’s products are designed to help you reach your fitness goals.

While these competitors may offer similar products to Kari Traa, each has their own unique selling points. The key to finding the right activewear brand for you is to consider your own needs and preferences.

It’s also worth noting that there are plenty of other smaller activewear brands that are gaining momentum and offering exciting new options. Keep an eye out for up-and-coming brands that are sure to make a splash in the activewear market.

Finally, it’s important to remember that competition is healthy in any industry. With so many great brands to choose from, consumers are able to find the perfect activewear for their needs.

Check out the table below to see how Kari Traa stacks up against its top competitors.

BrandPrice rangeSpecial features
Kari Traa$30-$150Unique designs, functional fabrics
Lululemon$60-$250High-quality fabrics, attention to detail
Athleta$30-$220Sustainable practices, inclusive sizing
Nike$30-$200Innovation, performance

As you can see, Kari Traa offers a more affordable price range compared to some of its competitors, and sets itself apart with unique designs and functional fabrics. However, it’s important to consider all of your options when choosing the right activewear brand for you.

Celebrity Endorsements and Collaborations of Kari Traa

Kari Traa is a Norwegian-based brand that produces high-quality, comfortable, and stylish sportswear for women. It has gained a lot of popularity both in Norway and globally due to its celebrity endorsements and collaborations.

Here are some of the celebrities that have endorsed or collaborated with Kari Traa:

  • Julia Mancuso – the American former World Cup alpine ski racer and Olympic gold medalist. She collaborated with Kari Traa to create the Julia Jacket, which is designed for cold and windy weather.
  • Nina Loeseth – the Norwegian alpine ski racer who has won two World Cup races. She has been an ambassador for Kari Traa since 2019 and has been featured in several Kari Traa campaigns.
  • Heidi Weng – the Norwegian cross-country skier who has won two Olympic gold medals, three World Championships, and six World Cup titles. She collaborated with Kari Traa to create the Heidi Jacket, which is designed for high-intensity training.

Kari Traa has also collaborated with several organizations in its effort to promote women’s sports and fitness. These include:

Kickboxing Norway – Kari Traa partnered with the national kickboxing team of Norway to design the official team uniform for the European Championships.

The Norwegian Women’s Sports Association – Kari Traa has been a partner of this association for several years now, supporting their efforts to promote women’s sports and equal opportunities in sports across Norway.

Kari Traa’s celebrity endorsements and collaborations have not only helped the brand gain a lot of attention but also reinforced the message of empowering and supporting women in sports and fitness.

Below is a table highlighting some of Kari Traa’s collaborations:

Kickboxing Norway2019
The Norwegian Women’s Sports AssociationOngoing since 2015
Julia Mancuso2019
Nina Loeseth2019
Heidi Weng2018

Overall, Kari Traa’s celebrity endorsements and collaborations reflect the brand’s commitment to supporting women’s sports and fitness, and its efforts to create high-quality and fashionable sportswear that women can wear with confidence.

Future plans and goals of Kari Traa brand

As a reputable Norwegian brand, Kari Traa is not just focused on providing attractive and functional sportswear for women – the company has big plans for the future.

Here are some of the future plans and goals that Kari Traa has set out for itself:

  • Expand internationally: Kari Traa is already available in several countries, including Norway, Sweden, Denmark, Russia, and Canada. The company aims to expand its reach even further and become a worldwide brand.
  • Innovate: Kari Traa is always looking for new and creative ways to make its sportswear better. The company is committed to using sustainable materials and implementing eco-friendly practices wherever possible.
  • Offer more than just sportswear: Kari Traa is not just a clothing brand – it also aims to be an active lifestyle brand. The company wants to offer more products and services that encourage women to be active and healthy in all areas of their lives.

One way that Kari Traa is demonstrating its commitment to innovation is through the use of technology. The company recently launched the Kari Traa app, which offers customized training plans, nutritional advice, and even connects users with other active women in their area.

Another way that the company is pushing the boundaries is through its focus on sustainability. Kari Traa is committed to using organic cotton, recycled materials, and other eco-friendly options wherever possible. This is not only good for the environment, but it also demonstrates the company’s commitment to creating quality products that stand the test of time.

Future Plans and GoalsDetails
International ExpansionKari Traa aims to become a worldwide brand with a presence in many countries.
InnovationThe company is committed to using sustainable materials and implementing eco-friendly practices wherever possible.
Active Lifestyle BrandKari Traa intends to offer more products and services that encourage women to be active and healthy in all areas of their lives.

Overall, Kari Traa is a brand with big plans for the future. By continuing to innovate, focus on sustainability, and offer more than just sportswear, the company is well-positioned to become a global leader in the active lifestyle space.

Is Kari Traa a Good Brand FAQs

1. Who is Kari Traa?

Kari Traa is a Norwegian brand specializing in active wear designed for women.

2. Is Kari Traa a good brand?

Yes! Kari Traa is a highly respected brand in the active wear industry known for its high-quality, stylish, and comfortable clothing.

3. Is Kari Traa affordable?

Kari Traa’s prices are in line with other high-quality active wear brands. While they are not necessarily budget-friendly, customers can be confident in the durability and longevity of their products.

4. Is Kari Traa environmentally friendly?

Kari Traa takes sustainability seriously and has a line of eco-friendly products made from recycled materials. They also prioritize ethical production practices.

5. What types of products does Kari Traa offer?

Kari Traa offers a range of active wear for women, including leggings, sports bras, jackets, and accessories such as hats and gloves.

6. How does Kari Traa’s sizing run?

Kari Traa’s sizing generally runs true to size, but they do offer a size chart and fit guide on their website for customers to reference.

7. What is Kari Traa’s return policy?

Kari Traa offers a 30-day return policy for unworn and unwashed items with their original packaging and tags still attached.

Is Kari Traa a Good Brand?

In summary, Kari Traa is a reputable active wear brand that offers high-quality, stylish, and sustainable products for women. While their prices are not necessarily budget-friendly, customers can trust that they are investing in durable and long-lasting clothing. With a range of products and a true-to-size fit, Kari Traa is definitely worth considering for your next workout wardrobe upgrade. Thanks for reading, and be sure to check back for more fashion and lifestyle content!