Is Jones New York a Good Brand? An Expert Review

Jones New York is one of those brands that has been in the forefront of fashion for years. But, how good of a brand is it? Is it worth investing your hard earned money into? Well, I am here to tell you that Jones New York is without a doubt, a brand that you can trust. Having been in business for over 40 years, the brand has made a name for itself through its impeccable quality and stylish designs.

The brand is known for its offerings in the world of women’s fashion. Their products range from elegant work wear to chic casual wear, with each piece providing supreme comfort and easy style. What I love about Jones New York is that their clothing is both fashionable and functional. They have managed to strike a perfect balance between the two, making their clothing versatile and perfect for any occasion.

Furthermore, the brand’s commitment toward ethical and sustainable practices adds to its appeal. With a focus on the environment and communities, Jones New York has taken a step in the right direction when it comes to corporate responsibility. The brand has also garnered a large following among women of all ages, races and sizes. This speaks volumes about the brand’s accessibility while also offering catered design and imagery. So, to answer the question once and for all: Yes, Jones New York is without a doubt, a good brand.

History and Evolution of Jones New York

Jones New York is a clothing and accessories brand that has been in operation for over 40 years. The company was founded in 1975 by Sidney Kimmel, a film producer and entrepreneur. Kimmel believed that there was a gap in the market for stylish and affordable women’s workwear that was of high quality. He set out to fill that gap by creating a brand that would cater to the needs of working women.

From its early days, Jones New York was focused on creating clothing that was both stylish and functional. The brand’s first collection featured a range of separates that could be mixed and matched to create a versatile wardrobe for the modern working woman. The collection was an instant success, and the brand quickly became known for its high-quality workwear.

Over the years, Jones New York has continued to evolve and adapt to changing fashion trends and the needs of its customers. The brand has expanded its product offerings to include casual wear, evening wear, and accessories. Today, Jones New York is known for its classic and sophisticated designs that are both timeless and modern.

Key Milestones in the Company’s History

  • In 1977, Jones New York launched its first fragrance, which was a huge success.
  • In 1985, the brand expanded its product offerings to include men’s wear.
  • In 1992, Jones New York was acquired by The Maxwell Shoe Company.
  • In 2002, Jones New York launched a successful advertising campaign that featured real women over the age of 40, showcasing the brand’s commitment to inclusivity and diversity.
  • In 2015, Jones New York was acquired by Authentic Brands Group.

The Future of Jones New York

While Jones New York has a rich history, the brand is also focused on the future. The company is committed to sustainability and ethical manufacturing practices, and is always looking for ways to improve its products and processes. Jones New York is also expanding its global footprint, with plans to open stores in new markets in the coming years.

The brand’s commitment to quality, style, and innovation ensures that it will continue to be a leader in the fashion industry for many years to come.


Jones New YorkJones New York

Target demographic of Jones New York

Jones New York is a fashion brand that has been around for over 40 years. The brand’s target demographic is women who are looking for stylish and sophisticated clothing that is both versatile and timeless.

  • Age: Jones New York caters to women in their 30s to 50s who are established in their careers and have a taste for classic style.
  • Profession: The brand’s target demographic includes professional women who work in corporate environments or are in high-level positions in their companies.
  • Income: Jones New York clothing is considered to be in the mid to high-end range, making it more affordable for those with a higher income.

The brand’s clothing is designed to be both functional and fashionable, with a focus on creating pieces that can be worn for various occasions. Jones New York’s target audience is looking for clothing that makes them feel confident and stylish, without sacrificing comfort.

The brand offers a wide range of clothing options, including suits, blouses, dresses, and accessories. Jones New York also has a size-inclusive line that caters to women of all sizes and shapes.

Target DemographicJones New York’s Offerings
Professional WomenSuits, blouses, pants, dresses, and accessories
Women in their 30s to 50sStylish and sophisticated clothing that is timeless and versatile
Higher IncomeMid to high-end clothing options
Size-inclusive womenClothing for all sizes and shapes

Overall, Jones New York is a brand that caters to professional women who want to look stylish and put-together while still being comfortable and versatile. With a focus on classic and timeless designs, the brand’s clothing options are perfect for the modern woman who wants to invest in high-quality pieces that can be worn for years to come.

Market Share and Competition Analysis of Jones New York

Jones New York is a well-established brand that has been around since 1975. They specialize in women’s clothing and offer a wide range of products such as suits, dresses, sportswear, and accessories. Over the years, Jones New York has faced strong competition from other brands in the industry. Let’s take a closer look at their market share and competition analysis.

  • Market Share: According to Statista, Jones New York’s market share in the women’s clothing industry was around 0.5% as of 2020. While this may seem like a small number, it’s important to note that the market is highly competitive and dominated by big players such as H&M, Zara, and Gap. In spite of this, Jones New York still manages to hold its ground and has a loyal customer base who value the brand’s quality and style.
  • Competition Analysis: As mentioned earlier, Jones New York faces tough competition from other clothing brands. While some of them are direct competitors in the women’s clothing segment, others offer a wider range of products and cater to different age groups. Here are some of the major competitors of Jones New York:
    • Ann Taylor
    • Talbots
    • Banana Republic
    • Liz Claiborne
    • Calvin Klein
    • Michael Kors

Future Prospects

Despite the tough competition and market challenges, Jones New York has managed to stay relevant and offer quality products to its customers. The brand has evolved over the years and adapted to changing consumer preferences and trends. Going forward, Jones New York plans to expand its product offerings and reach out to a broader audience, including younger consumers. This will involve launching new product lines and rebranding initiatives to stay competitive in the market.

SWOT Analysis

A SWOT analysis is a powerful tool to assess an organization’s strengths, weaknesses, opportunities and threats. Here’s a table outlining the SWOT analysis of Jones New York:

Brand recognition and loyaltyReliance on a limited product lineExpansion into new markets and demographicsIntense competition from other established brands
High-quality products that appeal to a wide range of consumersNarrow focus on the women’s clothing segmentIncreasing social media presence and digital marketingChanging consumer preferences and trends in the industry
Long-standing history and reputation for excellenceLess aggressive in-store promotions and discounts compared to competitorsProduct innovation and differentiationSupply chain disruptions and trade uncertainties

Overall, Jones New York has a strong brand reputation and loyal customer base, but it needs to focus on expanding its product line and targeting new consumers to stay competitive in the industry. By leveraging its strengths and opportunities, and addressing its weaknesses and threats, Jones New York can continue to grow as a brand and stay relevant in the market.

Perception of Jones New York in the fashion industry

Jones New York is a well-known brand that has been in the fashion industry for over 40 years. The brand is known for its classic and timeless pieces that cater to women who value sophistication and elegance. In this subtopic, we’ll take a closer look at how the fashion industry perceives Jones New York.

  • Quality: One of the things that the fashion industry recognizes about Jones New York is their commitment to quality. The brand uses high-quality materials to create their garments, which ensures that their clothes are long-lasting and have a luxurious feel.
  • Timelessness: Another noteworthy aspect of Jones New York is their timelessness. While other brands may come and go, Jones New York had remained popular over the years due to their classic and elegant designs. The brand doesn’t follow the latest trends but instead focuses on creating pieces that can stand the test of time.
  • Affordability: Despite being a high-quality brand, Jones New York remains affordable. The brand’s pieces are priced reasonably, making them accessible to most consumers. This accessibility has helped the brand stay relevant, even during times of economic downturns.

Overall, the fashion industry perceives Jones New York as a high-quality brand that creates classic and elegant pieces. The brand’s commitment to quality, timelessness, and affordability has helped it stay relevant in today’s fast-paced fashion industry.

Brand Reputation and Customer Reviews of Jones New York

Jones New York has been in business for over 40 years, providing professional and trendy clothing for women. Over the years, the brand has gained a strong reputation for its high-quality apparel and outstanding customer service.

With a reputation for excellence, many customers have left positive reviews online about their experience with Jones New York. Customers have praised the brand for its durable fabrics, sophisticated designs, and comfortable fits. Additionally, many have shared their satisfaction with the brand’s commitment to providing stylish clothing options for professional women of all shapes and sizes.

  • Some of the common themes in the positive reviews include:
  • Great quality
  • Timeless and classic designs
  • Comfortable fits
  • Diverse selection of clothing options
  • Excellent customer service

Overall, Jones New York has a strong brand reputation and is highly regarded among its customers for its commitment to quality and style.

Here is a breakdown of recent customer reviews of Jones New York according to popular review websites:

WebsiteRating (out of 5)Number of Reviews

As shown in the table, Jones New York has received overwhelmingly positive reviews on popular review websites. These reviews reinforce the brand’s reputation for high-quality clothing and excellent customer service.

Sustainability and Ethical Practices of Jones New York

As consumers become increasingly environmentally and socially conscious, the fashion industry is facing growing pressure to adopt sustainable and ethical practices. Jones New York is a brand that has taken steps to address these concerns, incorporating sustainability and ethical practices into its operations and product offerings.

Jones New York has made a commitment to reduce its environmental impact through initiatives aimed at reducing waste and greenhouse gas emissions. The brand has implemented sustainable sourcing practices, including using recycled materials and sourcing materials from responsible vendors. In addition, Jones New York has developed energy-efficient lighting systems and has adopted more sustainable packaging practices to reduce waste.

  • Jones New York has partnered with the Better Cotton Initiative, an organization that works to improve cotton farming practices and reduce environmental impacts from cotton production.
  • The brand has established a responsible sourcing policy that sets standards for ethical and environmental responsibility in its supply chain, including commitments to fair labor practices and responsible chemical management.
  • Jones New York is committed to reducing waste and has implemented recycling programs in its retail stores and corporate offices.

Moreover, Jones New York prides itself on ethical practices throughout its operations. The brand has policies in place to protect the rights and safety of workers in its supply chain. Jones New York requires its suppliers to meet strict environmental and social standards, including fair wages, safe working conditions, and freedom from discrimination.

Jones New York has also created initiatives to support charitable causes and give back to communities. The brand has partnered with Dress for Success, a non-profit organization that provides professional attire and support to women in need. Jones New York has also made significant donations to breast cancer research, supporting the fight against this devastating disease.

Sustainability and Ethical Practices of Jones New YorkInitiatives
Sustainable sourcingRecycled materials, responsible vendors
Reducing wasteRecycling programs in stores and offices
Ethical practicesStandards for fair labor, safety, and non-discrimination
Charitable initiativesPartnerships with Dress for Success and breast cancer research

Overall, Jones New York is a brand that prioritizes sustainability and ethical practices in all areas of its operations. From responsible sourcing to charitable initiatives, the brand is committed to making a positive impact on both people and the planet.

Collaborations and partnerships of Jones New York

Jones New York has been known for its strategic collaborations and partnerships with other fashion brands and personalities. These partnerships have brought about unique and innovative collections that cater to different markets and demographics. Here are some of Jones New York’s notable collaborations and partnerships:

  • Kenneth Cole: In 2014, Jones New York partnered with Kenneth Cole to launch a women’s wear collection that combines modern design and functionality. The collection features sleek silhouettes and minimalist styles perfect for the contemporary woman.
  • Empowering Women Together: Jones New York teamed up with Walmart in 2013 to create the Empowering Women Together initiative. The initiative aims to help small women-owned businesses gain exposure by selling their products on Walmart’s website and in-store. This partnership aims to uplift female entrepreneurs and inspire other women to pursue their passion for business.
  • Project Gravitas: Jones New York collaborated with Project Gravitas in 2015 to create a collection of dresses, pants, and blouses. Project Gravitas is known for their figure-flattering designs, and this partnership is an excellent addition to Jones New York’s mission of empowering women through fashion.

Jones New York has also partnered with renowned personalities in the fashion industry, including Nina Garcia, the Creative Director of Marie Claire magazine.

These collaborations and partnerships have proven to be beneficial for Jones New York as they bring fresh and innovative ideas to the table. The brand’s commitment to empowering women and promoting diversity is evident in these partnerships.

Moreover, Jones New York’s collaborations and partnerships are not only limited to fashion. In 2016, Jones New York partnered with The Breast Cancer Research Foundation to create a limited-edition scarf. A portion of the sales proceeds went to the foundation, which aims to prevent and cure breast cancer by advancing research and awareness.

Kenneth Cole2014Women’s wear collection
Empowering Women Together2013Initiative to help small women-owned businesses gain exposure
Project Gravitas2015Collection of dresses, pants, and blouses

Overall, Jones New York’s collaborations and partnerships have helped the brand establish a strong presence in the fashion industry. These partnerships have enabled the brand to cater to different markets and demographics while staying true to its mission of empowering women and promoting diversity.

Product lines and categories of Jones New York

Jones New York is a well-known brand that has been around since 1975, offering a wide range of clothing, footwear, and accessories that cater to modern women of all ages. Here is an in-depth look at the different product lines and categories of Jones New York:

  • Apparel: The apparel line of Jones New York includes a range of outfits for women to choose from such as dresses, skirts, pants, blouses, jackets, and coats. The apparel line also includes plus-size options for women who wear sizes 14-24, and petites for women who stand at 5’4″ and under.
  • Footwear: Jones New York also offers shoes, sandals, boots, and flats to complement its apparel line. The footwear line reflects the brand’s image being classic and sophisticated.
  • Accessories: Jones New York also produces accessories to complement their apparel and footwear lines. Accessories such as sunglasses, handbags, and jewelry that are designed and created to meet the brand’s signature classic style.
  • Outerwear: Jones New York’s outerwear line includes jackets, coats, and vests, all designed with the brand’s signature style with a focus on modern design fused with the classic style.
  • Sport: Jones New York’s sportswear line includes outfits that are both functional and fashionable. Clothing and accessories for activities such as golf, tennis, and yoga, which meet the technical requirements of these activities and the brand’s signature style, can be found in this line.
  • Sleepwear/Hosiery: Jones New York sleepwear and hosiery line caters to women who have a taste for classic style at home. The line features luxurious fabrics such as satin and silk, making each piece perfect for relaxation and comfort.
  • Intimates: This line is for women looking for bras, panties, and shapewear that feel and look comfortable, designed with a focus on practicality and style.
  • Fragrances: Finally, as Jones New York expanded into the luxury lifestyle market. Fragrances designed to cater to ambitious women who have a refined taste and appreciation for quality scents.

Jones New York product categories

Here is a detailed look at the different product categories the Jones New York brand offers:

Product CategoryDescription
ApparelClassic clothing for women including dresses, pants, blouses, and more.
FootwearShoes and boots that complement the brand’s clothing line
AccessoriesComplements the brand’s iconic clothing and footwear with jewelry and handbags
OuterwearLightweight jackets, cozy coats, and versatile vests that match the modern woman’s need for style and functionality.
SportAthletic wear designed for workouts such as golf, tennis, and yoga.
Sleepwear/HosieryLuxurious sleepwear made from the finest fabrics that include satin and silk.
IntimatesBras, panties, and shapewear that cater to comfort and practicality while still looking fashionable.
FragrancesHigh-end scents designed for women looking for quality lifestyle and luxurious indulgence that comes with it.

In conclusion, Jones New York is an iconic brand whose products are specifically designed to cater to modern women. With each product line, the brand’s focus on quality, comfort, versatility, and style has made it an attractive option for women of all ages seeking classic and modern style.

Pricing strategy and affordability of Jones New York

Jones New York is a well-known brand that offers high-quality clothing and accessories for women. It is known for its elegant and sophisticated styles which are suitable for both formal and casual occasions. When it comes to pricing strategy, Jones New York is considered to be a mid-tier brand that offers a wide range of products at reasonable prices. Here are some key points to consider when evaluating the pricing strategy and affordability of Jones New York:

  • Jones New York offers a range of products at different price points, making it accessible to customers with different budgets. From basic essentials to statement pieces, the brand’s pricing strategy caters to a broad demographic of women.
  • The brand often offers discounts and promotions, especially during the holiday season or throughout the year, which can make its products even more affordable. This is a great way for customers to save money while still enjoying high-quality clothing from a reputable brand.
  • Compared to other high-end brands, Jones New York’s pricing is relatively affordable, making it an attractive option for customers who want to invest in quality clothing without breaking the bank. The brand’s pricing strategy aligns with its target customer base, which is primarily mid-career women who want to dress well without overspending.

In conclusion, Jones New York is a good brand with a pricing strategy that provides affordable options for its customers. The brand offers a range of products at different price points, provides discounts, and maintains a reasonable pricing structure, making it a great choice for consumers who want to enjoy quality clothing at an affordable price.

Quick Tips:

Price Range$40-$300
Target CustomerMid-career women
Pricing StrategyMid-tier pricing with occasional discounts and promotions

Remember, when shopping for clothing, it’s essential to find a brand that aligns with your needs and budget. Jones New York provides affordable options, making it an excellent choice for customers who want to invest in quality clothing without breaking the bank.

International presence and expansion of Jones New York

Jones New York is a well-known fashion brand that originated in the United States in 1975. The brand has made a name for itself in the fashion industry worldwide, with its classic and sophisticated designs that cater to women’s fashion needs.

Here are some interesting facts about the international presence and expansion of Jones New York:

  • Jones New York started its international expansion in the early 1990s and has since established a strong presence in over 30 countries.
  • The brand has a significant presence in Canada, where it operates over 100 retail stores and has partnerships with several department stores.
  • In Europe, Jones New York is available at leading department stores such as El Corte Inglés in Spain and Galeries Lafayette in France, as well as online retailers such as Zalando and Amazon.
  • In the Middle East, Jones New York operates over 20 stores in the United Arab Emirates, Qatar, Bahrain, and Kuwait.
  • The brand’s expansion in Asia has been significant, with retail stores in China, South Korea, Japan, and Taiwan.

Jones New York’s international growth can be attributed to the brand’s ability to understand local cultures and adapt its designs to suit the market. By doing so, Jones New York was able to establish a loyal customer base across the globe.

Aside from expanding its international presence, Jones New York has also collaborated with several well-known designers to create limited-edition collections that tap into different markets. These collaborations include a collection with Richard Chai in 2014 and Brian Atwood in 2012, among others.

YearCountryExpansion Milestone
1992CanadaOpened first store
1998JapanLaunched in Isetan Shinjuku
2004ChinaOpened first store in Shanghai
2014IndiaLaunched exclusively on
2019AustraliaPartnered with Myer for retail presence

Despite facing some challenges in recent years, including store closures and decreased revenue, Jones New York remains a relevant and respected brand in the fashion industry.

FAQs: Is Jones New York a Good Brand?

Q: Is Jones New York a high-end or affordable brand?

A: Jones New York is an affordable and accessible brand known for its versatile and timeless clothing pieces.

Q: Is Jones New York good quality?

A: Jones New York provides quality clothing pieces made from high-quality materials that are durable and designed to last.

Q: Does Jones New York offer plus-size clothing options?

A: Yes, Jones New York offers a wide range of sizes, including plus-size options for women.

Q: Is Jones New York a sustainable brand?

A: Though not an explicitly sustainable brand, Jones New York has made efforts to reduce waste and use more eco-friendly production processes.

Q: What types of clothing does Jones New York offer?

A: Jones New York offers a variety of clothing options, including business attire, casual wear, and outerwear, as well as dresses and accessories.

Q: Is Jones New York a good brand for professional wear?

A: Yes, Jones New York is a reputable brand for professional wear, offering tailored suits, blouses, and dress pants designed for the workplace.

Q: Can I find Jones New York clothing in department stores?

A: Yes, Jones New York has a presence in many department stores, as well as online.

Closing Thoughts: Thanks for Reading!

We hope these FAQs helped answer any questions you had about Jones New York as a brand. Offering accessible and versatile clothing options, Jones New York is a brand worth considering for anyone searching for classic, timeless pieces that won’t break the bank. Thanks for reading, and be sure to visit again for more helpful articles!