Is Iconic London a Good Brand? Find Out Here!

When it comes to beauty, there are countless brands out there vying for our attention. From high-end luxury lines to affordable drugstore options, it can be tough to determine which products are worth our hard-earned money. One brand that’s been making waves in recent years is Iconic London. But is Iconic London a good brand? Let’s take a closer look at what they have to offer.

First things first, Iconic London has some serious street cred. The brand has been featured in major publications like Vogue, Glamour, and Elle, and has a devoted following on social media platforms like Instagram. Their signature product, the illuminator, has become a cult favorite among beauty bloggers and influencers alike. But what about the rest of their range? Are they a one-hit wonder, or do they have a full lineup of standout products?

Well, we’re happy to report that Iconic London is much more than just a one-trick pony. From their award-winning brow products to their innovative skincare line, there’s plenty to love about this brand. They also offer vegan and cruelty-free options, making them a great choice for conscious consumers. So, is Iconic London a good brand? All signs point to yes. But don’t just take our word for it – we encourage you to try their products for yourself and see just how iconic they really are.

What is Iconic London brand?

Iconic London is a makeup and beauty brand known for its trendsetting and high-quality products. The brand was founded in 2015 by Jade Elliot, who wanted to create a makeup line that would offer a wide range of products that could be used by people of different skin tones and types.

The brand has quickly become popular among beauty enthusiasts and influencers because of its innovative products and stylish packaging. The Iconic London brand is all about bold and glamorous makeup looks that help people feel confident and empowered in their own skin.

If you are looking for a brand that can help you create standout makeup looks, then Iconic London may be the perfect choice for you. Here are some of the key features of the brand that make it stand out:

  • Iconic London offers a range of makeup products, including foundation, eyeshadow palettes, lipsticks, brow products, and more.
  • The brand is known for its high-quality formulas that are long-lasting and easy to apply.
  • Iconic London products are cruelty-free and vegan, making them a great choice for those who want to use ethical beauty products.
  • The brand is constantly innovating and releasing new products that are on-trend and inspired by the latest beauty trends.

History of Iconic London

Iconic London is a beauty brand that has quickly become a sensation in the beauty world. It was founded by Jade Elliott in 2015 with a vision to create revolutionary products that would change the game of beauty. The brand prides itself on being innovative and pushing boundaries when it comes to creating beauty products that are not only functional but also visually stunning. Their products have been seen on celebrities, social media influencers, and beauty enthusiasts around the world, making it one of the most popular and talked-about brands today. In this article, we will explore the history of Iconic London.

The Story of Iconic London

  • Jade Elliott, the founder, started the brand as a way to create products that would fill a gap in the beauty industry – make-up that looked as good in person as it did on camera.
  • Iconic London’s first-ever product was a contour palette, which became a huge hit on social media and sold out within days of its launch.
  • The brand’s success continued when global superstar Kim Kardashian West shared a video on her Snapchat account showing her using Iconic London illuminator drops. The video went viral, and the brand’s popularity skyrocketed.

Iconic London’s Innovative Products

Iconic London’s products are known for their innovation and quality. The brand has made a name for itself by creating bold and unusual products that become the talk of the beauty world. Here are some of the brand’s most innovative products:

  • Iconic London Brow Cushion, which was the first-ever brow product that allowed for a natural and full brow look without causing any damage to the skin.
  • Iconic London’s Triple Threat Brush, which is a unique brush that combines three different brushes in one to help streamline the makeup application process.
  • Iconic London Prep-Set-Glow, which is a hydrating mist that leaves the skin with a dewy finish.

The Future of Iconic London

As Iconic London continues to grow, it seems that the brand’s future is bright. They are constantly coming up with new and unique products and expanding their range to cater to a wider audience. Recently, the brand has launched Iconic haircare products, which include hair styling tools and hairbrushes. This expansion shows that Iconic London is becoming not just a beauty brand but an all-encompassing beauty and lifestyle brand.

2015Iconic London founded by Jade Elliott.
2016Iconic London’s first-ever product – a contour palette – sells out within days of its launch.
2017Kim Kardashian West shares a video showing her using Iconic London illuminator drops on Snapchat. The video goes viral, and the brand’s popularity spikes.
2018Iconic London launches their Brow Cushion, which becomes a popular product in the beauty world.
2019Iconic London expands its range to include hair care products.

The above timeline showcases Iconic London’s success and growth in a relatively short amount of time. The brand’s innovative products and their relationship with consumers have played a crucial role in their journey to becoming one of the most talked-about beauty brands in the world.

Iconic London Product Line

Iconic London is a brand widely known for its high-quality and innovative cosmetics. The brand started in 2015, and since then, it has left a remarkable impression on the beauty industry with its extensive product line, catering to every aspect of makeup and beauty.

The product line of Iconic London is vast and diverse, ranging from face, eye, and lip makeup to skincare tools, brushes, and accessories. The brand has created a niche for itself with its unique products that stand out in terms of quality, pigmentation, and packaging.

Top Products in Iconic London Product Line

  • Prep-Set-Glow: This product is one of the bestselling products of Iconic London. Prep-Set-Glow is a moisturizing spray that works as a primer, setting spray, and illuminator. It provides an instant glow to the skin and makes the makeup last longer on the face.
  • Sheer Blush: Iconic London’s Sheer Blush is a must-have product to achieve the natural and dewy makeup look. It is a lightweight and creamy formula that blends seamlessly on the skin and gives a sheer and natural flush of color to the cheeks.
  • Triple Threat Mascara: The Triple Threat Mascara is an innovative product that comes with three different wands in a single tube. Each wand gives a unique lash effect, including lengthening, volumizing, and curling. It is a go-to product for those who want dramatic and bold lashes.

Innovative Products in the Iconic London Product Line

Iconic London is known for its innovative and unique products that revolutionize the makeup game. Here are some of the most creative products of Iconic London:

  • Brow Silk: This product is a game-changer for perfecting the brows. It is a clear brow gel that comes with a brush and a silk scarf. The silk scarf is used to brush the brow hair upward, and then the gel is applied to keep the hair in place, giving a natural and fluffy look to the brows.
  • 360° Face Brush: The 360° Face Brush is an all-in-one face brush that comes with a flat foundation brush, a round buffer brush, and an angled contour brush. The brush is perfect for blending makeup seamlessly and achieving a flawless finish.
  • Ultimate Brush Set: The Ultimate Brush Set is a luxurious set of twelve brushes that cater to all aspects of makeup application, including face, eye, and lip makeup. The brushes are made of high-quality synthetic fibers that are soft and gentle on the skin and blend makeup flawlessly.


Iconic London is a brand that offers high-quality and innovative beauty products that cater to every aspect of makeup and beauty. The brand’s extensive product line has something for everyone, and its unique and creative products have revolutionized the makeup game. Iconic London is a brand that every makeup enthusiast should try, and its products are worth every penny.

High-quality and innovative productsProducts can be expensive
Extensive product lineProducts may not be easily accessible in some regions
Unique and creative products

Overall, Iconic London is a brand that delivers top-notch quality, uniqueness, and creativity in its products, making it a highly recommended brand in the beauty industry.

Iconic London’s Philosophy

At the heart of Iconic London is a philosophy that emphasizes the power of makeup to transform and amplify natural beauty. The brand seeks to empower women to feel confident, beautiful, and bold, and this underlying philosophy is evident in all of its products and marketing efforts.

  • One of the key values of Iconic London is inclusivity, and the brand strives to create products that work for women of all ages, skin types, and skin tones. This commitment to diversity and accessibility has helped Iconic London build a loyal following among beauty enthusiasts around the world.
  • Iconic London’s products are known for their high-performance formulas, including long-wearing and highly pigmented lip glosses, eyeshadows, and highlighters. The brand’s focus on quality and innovation has allowed it to keep up with industry trends while also setting new standards for excellence.
  • Above all, Iconic London believes that makeup should be fun and inspiring. The brand’s playful packaging and bold color schemes invite consumers to experiment and express themselves creatively, without fear of judgement. This joyful approach to makeup has made Iconic London a beloved brand among influencers and makeup artists alike.

Ultimately, Iconic London’s philosophy is rooted in the idea that makeup should be a source of empowerment, creativity, and joy. By creating high-quality products that celebrate diversity and inclusivity, the brand is helping women everywhere feel more confident and beautiful in their own skin.

Reputation of Iconic London on social media

As social media takes over the world, it has become vital for brands to maintain a strong presence on these platforms. A brand’s reputation on social media can either make or break its image. In the case of Iconic London, the brand has gained a strong following on various social media platforms, including Instagram, Facebook, and Twitter.

  • Instagram: With over 1.8 million followers on Instagram, Iconic London has built a massive community of loyal customers. The brand’s Instagram feed is full of stunning images and videos showcasing its products, which help create a desire among their followers to own them.
  • Facebook: The brand has over 246,000 followers on Facebook. It actively engages with its followers through posts, stories and live Q&A sessions. It also encourages its followers to tag the brand in their posts to get a chance to be featured on the brand’s page.
  • Twitter: Iconic London has over 22,200 followers on Twitter. The brand regularly retweets and replies to its follower’s tweets, which helps in building a relationship with its customers.

Iconic London’s reputation on social media is impressive. The brand has gained an army of dedicated followers that actively engage with it on various social media platforms. This has helped create a strong brand image for the company.

Here is a table showcasing Iconic London’s social media presence:

Social Media PlatformFollowers
Instagram1.8 million

The above table highlights the brand’s significant presence on social media and the extent of the following they have built on these platforms.

Iconic London’s Customer Service

Iconic London is a makeup brand that has been gaining a lot of attention lately. Many people have been wondering if this brand is worth the hype. In this article, we will be discussing Iconic London’s customer service, one of the most important factors when considering a brand.

When it comes to customer service, Iconic London has received mixed reviews. While some customers have raved about their excellent service, others have had negative experiences. Here are some of the pros and cons of Iconic London’s customer service:

  • Pros:
    • Their website has a chat feature where customers can speak with a representative in real-time.
    • They offer free shipping on orders over a certain amount.
    • They have a 14-day return policy.
  • Cons:
    • Some customers have reported slow response times from customer service representatives.
    • There have been complaints about orders being delayed or not being delivered at all.
    • Some customers have reported difficulty getting refunds or exchanges for damaged or defective products.

Overall, it seems that Iconic London’s customer service could use some improvement. While they do offer some perks like free shipping and a return policy, their response times and handling of customer issues could be better.

If you do have an issue with Iconic London’s products or service, it’s important to contact their customer service team as soon as possible. You can reach them through their website’s chat feature or by email. Make sure to be clear about the issue you’re experiencing and provide any necessary information like order numbers or product details.

Website chat featureSlow response times
Free shipping on orders over a certain amountDelayed or undelivered orders
14-day return policyDifficulty getting refunds or exchanges

While Iconic London’s customer service may not be perfect, it’s important to remember that no brand is perfect. If you’re considering trying out their products, it’s important to do your own research and read reviews from other customers before making a purchase. That way, you can make an informed decision and hopefully avoid any issues with their customer service.

Is Iconic London cruelty-free?

Iconic London is a renowned beauty brand that is famous for its illuminators, highlighters, and contouring palettes. It is a UK-based brand that features a range of makeup products that complements all skin types. The brand claims to be cruelty-free; however, there are different opinions on whether the products are entirely cruelty-free or not.

  • Iconic London products are certified cruelty-free by PETA, which means that they do not test their products on animals or use animal-derived ingredients.
  • The brand’s official website claims that they ensure that their suppliers do not conduct animal testing on their behalf.
  • Iconic London products are also free from parabens, sulphates, and other chemicals, which makes them even more desirable for conscious consumers.

The brand’s cruelty-free claims have been called into question by some consumers due to their business operations in China, where animal testing is mandatory for imported cosmetics. This means that if a beauty brand wants to sell its products in China, it must test them on animals before they can be released to the consumers. Iconic London has not pulled out of the Chinese market, which is why some customers believe that their products are not entirely cruelty-free.

Iconic London’s stance on animal testing is quite confusing. While they claim that they do not test on animals and their products are approved cruelty-free by PETA, they still conduct business in a country where animal testing is mandatory for cosmetics. Hence, the brand’s cruelty-free claims are not entirely transparent, and consumers who are passionate about animal welfare might have reservations on purchasing their products.

Iconic London products are certified cruelty-free by PETA.The brand still conducts business in China, where animal testing is mandatory for cosmetics.
The brand ensures that their suppliers do not conduct animal testing on their behalf.Some consumers question if Iconic London products are entirely cruelty-free.
The brand’s products are free from parabens and sulphates.

Overall, Iconic London is a brand that appeals to many consumers due to their high-quality products and contemporary packaging. While the brand is certified cruelty-free by PETA, their business operations in China has raised concerns about their claims. Consumers who are passionate about animal welfare might have reservations on purchasing their products, while others might not have a problem with their stance. Ultimately, it’s up to individuals to decide whether Iconic London’s cruelty-free claims align with their values and beliefs.

Where to buy Iconic London products

If you’re a fan of Iconic London and want to get your hands on their products, there are a variety of places you can purchase them from. Here are some of the best options:

  • Iconic London Website: The most obvious place to buy Iconic London products is through their official website. They offer free worldwide shipping, so no matter where you are, you can get your hands on the latest and greatest from Iconic London.
  • Cult Beauty: Cult Beauty is a UK-based retailer that offers a curated selection of beauty products, including a range of Iconic London items. They ship internationally and offer free shipping on orders over a certain amount.
  • ASOS: ASOS is a popular online fashion retailer that also offers a wide range of beauty products, including Iconic London. They offer free worldwide shipping, so this is a great option for international buyers.

In addition to these options, Iconic London products can also be found in various department stores and beauty retailers around the world. If you prefer to shop in-store, check with your local beauty retailer to see if they carry the brand.

Here is a table summarizing the best places to buy Iconic London products:

RetailerShipping Information
Iconic London WebsiteFree worldwide shipping
Cult BeautyInternational shipping available, free on orders over a certain amount
ASOSFree worldwide shipping

No matter where you decide to purchase your Iconic London products from, you can trust that you’re getting high-quality, innovative beauty items that will help you achieve your desired look. Happy shopping!

Iconic London’s Competitors

As a brand, Iconic London has carved a niche for itself in the beauty industry. However, it’s worth noting that the beauty industry is highly competitive, and Iconic London has its fair share of competitors. Here are some of the top competitors that Iconic London goes head-to-head with:

  • Huda Beauty
  • Morphe
  • Anastasia Beverly Hills
  • Kylie Cosmetics
  • Fenty Beauty
  • Charlotte Tilbury
  • NYX Cosmetics
  • Tarte Cosmetics
  • NARS Cosmetics

Each of these competitors has its own unique style and approach to the beauty industry. Some prioritize the use of natural ingredients, while others prioritize bold and innovative looks. However, they all share a commitment to quality and innovation that has made them fierce competitors in the industry.

In order to stay ahead of the game, Iconic London must continue to innovate and adapt to changing trends and consumer preferences. By staying true to its brand values and providing high-quality products that exceed customer expectations, Iconic London can continue to stand out in a crowded market.

Comparison Table: Iconic London vs. Competitors

BrandFoundedSpecialtyPrice RangeAvailability
Iconic London2015Highlighters, Contouring, BrowsMediumOnline, Select Retailers
Huda Beauty2013Lashes, Eyeshadows, FoundationHighOnline, Select Retailers
Morphe2008Eyeshadows, Brushes, PalettesLow-MediumOnline, Select Retailers
Anastasia Beverly Hills1997Brows, Contouring, EyeshadowsHighOnline, Select Retailers
Kylie Cosmetics2015Lip Kits, Eyeshadows, HighlightersHighOnline

The above table highlights some of the key differences between Iconic London and its competitors. While Iconic London has a specialization in highlighters, contouring, and brows, other brands offer a wider range of products. Similarly, Iconic London has a medium price range, while some of its competitors have a higher price point. Finally, Iconic London primarily sells its products online, while some of its competitors also sell in select physical retail locations.

Reviews of Iconic London products

Iconic London has become a cult favorite among beauty enthusiasts all over the world. Known for their unique and innovative products, Iconic London has created a buzz in the beauty industry. Here are some of the best Iconic London products that have been reviewed by customers.

  • Prep Set Glow – This illuminating spray has received rave reviews for its ability to give the skin a radiant finish. The Prep Set Glow is infused with light-reflecting particles that make the skin look dewy and glazed.
  • Sheer Blush – The Iconic London Sheer Blush is a buildable and blendable formula that gives the cheeks a natural flush. The product is available in six shades and has a lightweight texture.
  • Luminous Powder – The Luminous Powder by Iconic London has been hailed as one of the best loose powders in the market. It sets the makeup in place without looking cakey or powdery.
  • Lash & Brow Booster – The Lash & Brow Booster is a serum that claims to enhance the growth of lashes and brows. The product has received mixed reviews, with some customers experiencing a noticeable difference while others not seeing much difference.
  • Ultimate Brush Set – This brush set by Iconic London includes 12 high-quality brushes that are perfect for achieving a flawless makeup look. The brushes are soft and durable, making them a favorite among makeup artists.

Overall, customers have been impressed with Iconic London’s products. They are known for their high-quality and innovative formulas that offer something unique to the beauty industry.

If you’re looking to try out some Iconic London products, it’s always a good idea to read reviews beforehand to get an idea of what to expect. It’s also worth noting that everyone’s skin is different, so what works for one person may not work for another.


Iconic London has certainly made a name for itself in the beauty industry. The brand has managed to create innovative and unique products that have garnered a loyal following. The reviews of Iconic London products are a testament to the brand’s success and ability to create quality products that customers love.

High-quality formulasSome products may not work for everyone
Innovative productsSome products may be on the pricier side
Cruelty-free and vegan options available

Overall, Iconic London is worth trying out if you’re looking for quality and innovative beauty products that will take your makeup game to the next level.

Is Iconic London a Good Brand? FAQs

1. What is Iconic London?
Iconic London is a beauty brand that offers a wide range of makeup and skincare products made from high-quality ingredients.

2. Are Iconic London products expensive?
Iconic London products are priced moderately compared to other high-end beauty brands, but the quality of their products justifies the prices.

3. Are Iconic London products vegan?
Yes, most of the Iconic London products are vegan-friendly, and the brand holds a PETA accreditation for its commitment to cruelty-free production.

4. Are Iconic London products suitable for sensitive skin?
Yes, Iconic London products are formulated keeping sensitive skin in mind and are gentle on the skin. However, it’s always a good idea to patch test a product before applying it all over your face.

5. What is Iconic London’s return policy?
Iconic London has a 14-day return policy for all products purchased online and offers free returns within the UK. However, the purchased product should be unused and in its original packaging for a return.

6. Where can I buy Iconic London products?
You can buy Iconic London products from the brand’s official website or from various beauty retailers across the globe.

7. Are Iconic London products worth buying?
Yes, if you’re looking for cruelty-free, vegan-friendly, and high-quality makeup and skincare products, Iconic London is definitely worth a try.

A Closing Note: Thanks for Reading!

We hope our FAQs helped you decide whether Iconic London is a good brand for all your beauty needs. With its high-quality ingredients, vegan-friendly products, and gentle formula, Iconic London is a brand you can trust. Don’t hesitate to browse through their website and check out their amazing range of products. Thank you for reading, and visit us again for more informative content.