Is Huf a Good Brand? A Comprehensive Review

Skateboarding has been one of the most popular extreme sports worldwide for decades now and as the industry evolved, more and more brands are emerging in the market. One of the notable players in the skateboarding culture is HUF. Many people ask the question, “Is HUF a good brand?”. And in this article, we’ll dive deeper and explore what HUF has to offer to each skateboard enthusiast out there.

HUF was founded by professional skateboarder Keith Hufnagel in 2002 and has been providing top-notch apparel, footwear, and accessories for the skateboarding community for almost two decades now. The brand is known for its quality products, signature prints, and designs that caught the eyes of many skaters worldwide. With its unique take on streetwear, HUF became a staple brand not just in skateboarding but also in the fashion industry.

In the HUF brand, there’s something for every skateboarder. They have products that can fit every style and preference – from classic styles to trendier pieces. But the brand doesn’t just cater to the skaters’ needs and wants, they also advocate for the community and give back through their various initiatives. With all these things considered, it wouldn’t be a surprise that many skaters consider HUF as one of the good brands in the market.

History of HUF

HUF was founded by Keith Hufnagel, a professional skateboarder, in 2002. The brand started as a small boutique in San Francisco that sold skateboarding gear and sneakers. Hufnagel’s vision was to create a brand that bridged the gap between streetwear and skate culture. Over the years, HUF has become a highly regarded brand in the streetwear industry. Its unique style has attracted a loyal following that includes skaters, artists, and fashion enthusiasts.

Key Moments in HUF’s History

  • In 2004, Hufnagel released his first line of apparel that included graphic t-shirts and hoodies.
  • In 2007, HUF opened its first flagship store in San Francisco.
  • In 2010, HUF expanded to Los Angeles with a new flagship store.
  • In 2012, HUF collaborated with Nike for the first time with the release of the Huf x Nike SB Dunk High.
  • In 2018, HUF opened its largest store to date in Tokyo, Japan.

HUF’s Unique Style

HUF’s style is heavily influenced by skate culture, with a focus on functional streetwear that is both stylish and comfortable. The brand is known for its use of bold graphics and playful designs that are often inspired by pop culture and retro aesthetics. HUF’s products are made with high-quality materials that are built to last, making the brand a favorite among skaters and streetwear enthusiasts alike.

HUF’s Collaborations

HUF has collaborated with a wide range of brands and artists over the years, including Nike, Thrasher, Diamond Supply Co., and more. These collaborations have produced some of the brand’s most popular products, such as the Huf x Diamond Supply Co. sock collection and the Huf x Thrasher t-shirt collection. HUF’s collaborations are always highly anticipated and sell out quickly, making them a must-have for any streetwear collector.

CollaborationRelease Date
Huf x Nike SB Dunk High2012
Huf x Diamond Supply Co. Sock Collection2013
Huf x Thrasher T-Shirt Collection2017

Overall, HUF has earned its reputation as a highly respected brand in the streetwear industry thanks to its unique style, high-quality products, and collaborations with top brands and artists. Whether you’re a skater or a fashion enthusiast, HUF has something to offer that you won’t find anywhere else.

Founders of HUF

HUF is a streetwear brand that has gained popularity globally. The brand was founded in 2002 by Keith Hufnagel, who was a professional skateboarder at the time.

Hufnagel was born and raised in New York City and moved to San Francisco in the early 1990s, where he began his career in skateboarding. He turned pro for Real Skateboards in 1993 and subsequently rode for other iconic brands like Thunder, Spitfire, and Nike SB.

  • Keith Hufnagel
  • Peter Huynh

In 2002, Hufnagel decided to pursue his passion for streetwear and opened his first store called HUF in San Francisco. His vision was to create a brand that embodied the skate culture and lifestyle he was part of.

Shortly after opening the store, Hufnagel teamed up with Peter Huynh, who became his business partner. Huynh was an experienced retailer who had previously co-founded the Brooklyn Projects, a well-known skate shop in Los Angeles.

The Evolution of HUF

From its humble beginnings as a small San Francisco skate shop, HUF has transformed into a global brand that is known for its quality and style. The brand offers a wide range of products, including clothing, footwear, and accessories.

HUF has collaborated with many other names in the streetwear world, such as Thrasher, Diamond Supply Co., and Stussy. The brand has also worked with artists and musicians, such as Todd Francis, Haroshi, and Tommy Guerrero.

HUF’s Influence on Skateboarding

As a professional skateboarder, Keith Hufnagel brought his unique perspective and style to HUF. The brand represents the skate culture and has become an important part of the skateboard community worldwide. HUF’s products are functional and stylish, and they cater to the needs of skateboarders.

2002Keith Hufnagel opens the first HUF store in San Francisco.
2007HUF releases its first signature shoe with Nike.
2012HUF opens its flagship store in Los Angeles.
2016Keith Hufnagel passes away, leaving behind a legacy in the skateboarding and streetwear communities.

Keith Hufnagel’s legacy lives on through HUF, the brand he co-founded. HUF has become a staple in the streetwear and skateboarding world, and its influence continues to grow.

HUF’s Mission and Vision Statement

HUF is a streetwear brand that has been around since 2002. The company’s mission is to not only create high-quality, stylish products but to also give back to the community that has supported them. HUF’s vision is to be a global platform for creative expression that inspires youth culture.

  • Quality: HUF prioritizes using the best materials and designs in their clothing and accessories.
  • Community: HUF gives back to the community through initiatives such as their annual Harold Hunter Foundation x HUF Skate Jam event.
  • Creativity: HUF collaborates with a diverse range of artists and designers to stay innovative and fresh.

Not only does HUF value quality, community, and creativity, but they also strive to be socially responsible. The brand uses eco-friendly fabrics and partners with charities to give back to causes that they believe in. HUF envisions a world where fashion is sustainable, and they aim to lead the way in the streetwear industry by setting an example.

To create high-quality, stylish products and give back to the community.To be a global platform for creative expression that inspires youth culture.

Overall, HUF’s mission and vision statement encapsulate the brand’s commitment to excellence, innovation, and social responsibility. By staying true to their values, HUF has cemented itself as a leading streetwear brand and a positive force in the fashion industry.

HUF’s Target Market

HUF is a streetwear brand that has been around since 2002. The brand was started by Keith Hufnagel, a professional skateboarder, and has grown in popularity over the years. The brand’s target market is the skateboarding and streetwear community.

  • Skateboarders: HUF’s target market is primarily skateboarders. The brand has a range of skateboard decks, wheels, and apparel that caters specifically to skateboarders. The brand sponsors a team of skateboarding professionals, and their products are designed to withstand the wear and tear of skateboarding.
  • Streetwear Enthusiasts: HUF’s streetwear line has also gained popularity among streetwear enthusiasts. The brand’s t-shirts, hoodies, and hats are popular among the streetwear community. The brand’s aesthetic appeals to the edgy, urban style that is associated with streetwear.
  • Youth and Millennial Culture: HUF’s designs and collaborations often draw inspiration from youth and millennial culture. The brand has collaborated with popular musicians, artists, and sports teams to create limited edition collections that appeal to this demographic.

The brand has a global following that spans across different cultures and age groups. HUF’s target market is not limited to a specific country or region. The brand has retail stores and online presence worldwide, making it accessible to anyone interested in streetwear and skateboarding.

Overall, HUF is a brand that appeals to those who are interested in skateboarding, streetwear, and youth culture. The brand’s diverse product range and collaborations make it popular among a wide audience.

HUF’s Product Line

HUF is a well-known brand in the skateboard industry, offering a wide range of products like skateboard decks, clothes, shoes, accessories, and more. With the California roots that HUF brings with it, their product line is a mix of skate and street style.

Skateboard Decks

  • HUF offers a variety of skateboard decks with unique graphics and designs.
  • Their decks are made with seven-ply Canadian maple wood, ensuring a durable and long-lasting board.
  • From pro models to collabs with popular artists, HUF presents a range of options for all types of skateboarders.


HUF’s clothing line is a perfect blend of skate and streetwear, always staying up-to-date with the latest trends in fashion. Their clothing is known for its high-quality material and comfort, perfect for both skateboarding and everyday wear.

  • HUF’s clothing line includes t-shirts, hoodies, jackets, and pants.
  • They also offer accessories like hats, beanies, socks, and bags.
  • HUF’s clothing line has a variety of designs, whether you’re looking for a simple logo tee or a bold graphic hoodie.


HUF’s shoe line is a popular choice among skateboarders, known for their durability and style. Their shoes use high-performance technology to enhance the skateboarding experience, providing maximum comfort, flexibility, and support.

  • HUF’s shoe line includes skate shoes, sneakers, and boots.
  • They offer a range of designs, from classic low-top skate shoes to high-top sneakers with unique patterns and materials.
  • HUF’s shoes use technology like vulcanized construction and Ortholite insoles to ensure a comfortable and durable shoe.


HUF’s accessory line includes a range of products to complement your skateboard setup and style. From hats to socks, their accessories add the finishing touches to your outfit and skateboard setup.

HatsHUF’s hat line includes snapbacks, 5-panels, trucker hats, and beanies.
SocksHUF’s sock line includes crew socks, ankle socks, and high-performance socks made with moisture-wicking fabric.
BagsHUF’s bag line includes backpacks, duffels, and fanny packs with unique designs and style.

HUF’s collaborations with other brands and artists

HUF has made a name for themselves not only with their unique designs but also with their collaborations with other brands and artists. Here are some of the most notable collaborations:

  • New Balance: In 2013, HUF collaborated with New Balance to bring their skateboarding expertise to the classic 420 model. The collaboration resulted in a shoe that was not only stylish but also perfect for skating.
  • Tokyo’s Harajuku District: HUF collaborated with Japan-based brand Harajuku to create a limited edition line that paid homage to Tokyo’s Harajuku district. The collection included t-shirts, hoodies, and hats with unique designs inspired by Tokyo’s vibrant street fashion scene.
  • Thrasher Magazine: HUF teamed up with Thrasher Magazine to create a collection that paid tribute to the iconic skateboarding magazine. The collaboration included t-shirts, hoodies, and hats with the Thrasher logo emblazoned on them.

HUF has also collaborated with several artists to create limited edition collections:

  • Haze: HUF collaborated with artist Haze to create a collection that included t-shirts, hats, and sweatshirts. The collection featured Haze’s signature graffiti-style designs.
  • Obey Giant: HUF worked with artist Shepard Fairey, also known as Obey Giant, to create a collection of hats, t-shirts, and socks. The collection featured Fairey’s iconic “Obey” designs.
  • Barney Cools: HUF collaborated with the Australian brand Barney Cools to create a limited edition collection of t-shirts, hats, and socks. The collection featured bright, playful designs that were perfect for summer.

Overall, HUF’s collaborations with other brands and artists have been wildly successful. These collaborations bring a unique perspective to the brand’s designs and offer customers something truly special. They show that HUF is not afraid to step outside of their comfort zone and experiment with new ideas and styles.

New Balance2013
Thrasher Magazine2016
Obey Giant2018
Barney Cools2019

As the table shows, HUF has collaborated with various brands and artists since 2013. Each collaboration brought something unique to the table and contributed to the brand’s reputation as a leader in streetwear and skate culture.

HUF’s retail stores and distribution

HUF Worldwide, LLC, or HUF for short, is a skateboarding and streetwear brand founded by professional skateboarder Keith Hufnagel in 2002. HUF is known for its unique and stylish clothing, accessories, and footwear, which resonate well with skateboarders and fashion enthusiasts alike. Over the years, HUF has grown its retail footprint and distribution channels, making it a global brand today.

  • Retail Stores: HUF has a strong retail presence both in the United States and around the world. As of 2021, HUF operates nine stores in four states – California, Hawaii, New York, and Texas. Additionally, HUF has partnered with select retailers to feature its products in their brick-and-mortar locations. These retail collaborations are located in countries such as Japan, South Korea, and Taiwan.
  • Distribution: HUF’s products are available in over 25 countries across the world, either in physical retail stores or online. HUF has a comprehensive distribution network, consisting of wholesale partners, online marketplaces, and direct-to-consumer channels. Some of HUF’s wholesale channel partners include Zumiez, PacSun, Urban Outfitters, and ASOS. HUF also sells its products directly to consumers through its official website, which ships globally.

Moreover, HUF’s distribution strategy is not limited to skateboarding and streetwear. The brand has also collaborated with other brands and entities to produce special-edition products. Some of HUF’s notable collaborations involve Disney, Godzilla, and High Times Magazines. These collaborations are unique and highlight HUF’s versatility in creating exciting products for different audiences.

In conclusion, HUF has evolved from a small skateboarding brand to a global fashion brand with a strong retail presence and extensive distribution channels. Whether you are a skateboarder, a fashion enthusiast, or someone looking for unique products, HUF has something to offer.

Reviews and Feedback from Customers

One of the best ways to assess the quality of Huf products is to hear from customers who have already bought and used them. Fortunately, there are plenty of online reviews and feedback available for Huf, and the overwhelming majority of them are positive. Here are some key takeaways from what customers are saying:

  • Quality – Many customers praise Huf’s products for their high quality. A common theme in reviews is that Huf’s clothing and accessories are well-made, durable, and hold up well over time.
  • Style – Another common praise is the style of Huf’s products. Customers frequently comment on how unique and distinctive Huf’s designs are, and how well they stand out from other brands.
  • Comfort – Comfort is another frequently mentioned feature of Huf’s products. Many customers appreciate how comfortable and well-fitting Huf’s clothing and shoes are.

Huf’s Most Popular Products

While Huf offers a wide range of products, some items stand out as customer favorites. Here are a few Huf items that consistently get high marks from customers:

  • Huf Plantlife socks – These colorful socks are a Huf classic, and customers love their bold design and comfortable fit.
  • Huf Cromer shoes – Designed by Huf team rider Brad Cromer, these shoes are praised for their sleek design, sturdy construction, and excellent grip.
  • Huf Triple Triangle hoodie – This hoodie features Huf’s iconic Triple Triangle logo and is a favorite among customers for its comfortable fit and stylish look.

Huf’s Commitment to Customer Service

In addition to offering high-quality products, Huf is also committed to providing excellent customer service. Customers praise Huf for its fast shipping, easy returns, and friendly customer support team. Huf also frequently offers promotions and discounts to its customers, which many appreciate.

High-quality productsSome products may be on the pricier side
Unique and stylish designsOccasional sizing issues reported
Comfortable fitAvailability may be limited in some locations

Overall, customer feedback for Huf is overwhelmingly positive. Customers consistently praise Huf’s quality, style, and customer service, making it a brand that is worth considering for anyone looking for high-quality streetwear.

HUF’s Social Media Presence and Engagement

HUF’s social media presence has played an essential role in their brand’s popularity and success. With over a million followers on Instagram alone, the brand has used their social media platforms to showcase their products and lifestyle.

The HUF Instagram account features a variety of content, including product releases, skateboarding videos, and collaborations with other artists and brands. Their content is visually appealing and curated to target their audience, mostly consisting of skateboarding enthusiasts and streetwear fashion enthusiasts.

Social Media Strategies

  • Consistent posting schedules
  • High-quality visual content
  • Engaging with followers through comments and direct messages

The HUF team consistently posts on their social media platforms to keep their followers engaged and informed about new product releases and collaborations. They often provide behind-the-scenes content, such as footage of the team filming for a new skateboarding video or showcasing a new product in development.

High-quality visual content is a must for any brand aiming to succeed on social media. HUF’s team has nailed this aspect, ensuring that their posts and stories are visually appealing, and with their followers’ interests in mind.

The HUF team also takes the time to answer follower comments and direct messages, building trust and loyalty with their audience by engaging with them on a personal level.

Engagement on Instagram

HUF’s success on Instagram can be attributed to their high level of engagement with followers. The brand consistently receives thousands of likes and comments on their posts, and they always take the time to respond to their followers.

The HUF team uses Instagram to announce giveaways and contests, further increasing engagement with their audience. By holding Instagram contests, they encourage followers to create user-generated content and tag the brand, ultimately helping to increase brand awareness and engagement.


Overall, HUF’s social media presence and engagement have played a crucial role in the brand’s success. By creating visually appealing content that is consistent with their brand, HUF has managed to attract a significant number of followers and maintain high levels of engagement. The HUF team has demonstrated an impressive understanding of social media and how it can be used to grow a brand and connect with customers.

Social Media PlatformNumber of Followers
Instagram1.1 million

With a strong social media presence across multiple platforms, HUF has established itself as a leader in the skateboarding and streetwear fashion industry.

HUF’s Impact on and Contributions to the Skateboarding Community

HUF is a brand that has made a significant impact on the skateboarding community since its inception in 2002. Here are some of the ways that HUF has contributed to the skateboarding community:

  • HUF was founded by Keith Hufnagel, a professional skateboarder and streetwear enthusiast. His vision was to create a brand that would bridge the gap between skateboarding and street culture.
  • The HUF brand quickly gained popularity in the skateboarding community for its unique designs and quality products. HUF’s clothing and accessories are known for their durability and style, making them a favorite among skaters.
  • One of HUF’s most significant contributions to the skateboarding community is its support of up-and-coming skaters. HUF has a team of professional skateboarders, many of whom started their careers with the brand. HUF also sponsors amateur skateboarders and hosts events to give them the opportunity to showcase their skills.
  • HUF has collaborated with numerous brands to create limited edition clothing and accessories. Some of HUF’s most notable collaborations have been with Nike SB, Thrasher, and Pink Panther.
  • HUF has a deep appreciation for skateboarding culture and often pays homage to it in its designs. Many of the brand’s clothing and accessories feature graphics inspired by classic skateboarding graphics from the 80s and 90s.
  • In addition to its support of the skateboarding community, HUF is also committed to giving back to those in need. HUF has partnered with numerous organizations to raise awareness and funds for causes such as cancer research and disaster relief.

Overall, HUF has made a significant impact on the skateboarding community through its unique designs, support of up-and-coming skaters, collaborations with other brands, and commitment to giving back. HUF’s contributions have helped to shape and evolve skateboarding culture, making it accessible to a wider audience.

Is HUF a Good Brand?

1. Is HUF a reputable brand in the skateboarding community?

Yes, HUF is a well-known and respected brand in the skateboarding industry. Their skate shoes and clothing are worn by many professional skateboarders.

2. Are HUF products durable?

Yes, HUF is known for producing high-quality products that are built to last. Their shoes, apparel and accessories are made with premium materials for durability and longevity.

3. Does HUF offer a wide range of products?

Yes, HUF offers a variety of products including shoes, apparel, hats, socks, and accessories. They have a diverse selection of styles and designs to fit any taste.

4. Are HUF products affordable?

HUF offers a range of prices for their products, but they are generally mid-range in price compared to other skateboarding brands. However, the quality and durability of their products make them well worth the investment.

5. Does HUF have a positive reputation for ethical business practices?

Yes, HUF is committed to sustainability and ethical business practices. They use eco-friendly materials when possible and have a code of conduct for their suppliers to ensure fair labor practices.

6. Is it easy to find HUF products online?

Yes, HUF products are widely available for purchase online through their own website, as well as through other retailers such as Zumiez and Skate Warehouse.

7. Does HUF offer any type of warranty or return policy?

Yes, HUF offers a 30-day return policy and a one-year limited warranty on their products.

Closing Thoughts

Thank you for reading about HUF and their reputation as a trusted brand in the skateboarding community. With their commitment to durability, style, and ethical business practices, HUF is definitely worth checking out for anyone interested in skateboarding or streetwear. Be sure to come back and visit us for more informative articles on your favorite brands!