Is Herno a Good Brand? A Comprehensive Review of the Italian Luxury Fashion House

If you’ve been looking for a brand that oozes sophistication, style, and quality, then Herno might just be your go-to choice. Whether you’re in search of a trendy jacket or a timeless coat that will stand the test of time, Herno has got you covered. But, is Herno really worth the hype? Here’s everything you need to know about whether Herno is a good brand or not.

Over the years, Herno has garnered quite the reputation for crafting top-of-the-line jackets and coats that are both stylish and practical. Their ability to create outerwear that’s both fashionable and functional is what sets them apart in an industry that’s fiercely competitive. Whether you’re looking to dress up or down, Herno’s pieces have the versatility to match your needs.

When it comes to quality, Herno is undoubtedly among the best. They use only the finest materials in the production of their jackets and coats to ensure that they remain durable and long-lasting. From the stitching to the zippers, every detail is taken into account, providing you with a luxurious garment that you can wear for years to come. It’s no wonder that Herno is a popular choice among celebrities and high-profile personalities.

History of Herno brand

Herno is an iconic Italian luxury brand known for its premium quality and exquisite designs in the fashion industry. Founded in 1948 by Giuseppe Marenzi, Herno began as a manufacturer of raincoats and outerwear for men and women. The brand mastered the art of combining sophisticated Italian tailoring with unparalleled functionality, setting a new standard for the fashion world.

Throughout the years, the Herno brand achieved numerous milestones, cementing its position as a leading player in the industry. In the 1960s, Herno started exporting its products internationally, expanding its reach beyond the Italian market. By the 1970s, the brand had established itself as a reputable name in the global fashion scene, drawing inspiration from the latest trends and incorporating them into its signature style.

  • Herno launched its first women’s collection in the 1980s, marking its entrance into the female fashion market. The brand’s feminine designs, crafted using premium materials, were an instant hit.
  • In the 1990s, Herno introduced a new line of down jackets, revolutionizing the winter fashion scene. These jackets blended exceptional warmth with Italian style, making them a popular choice for fashion enthusiasts across the globe.
  • The brand continued to innovate and adapt to changing trends, launching a range of lifestyle accessories in the early 2000s to complement its luxury clothing lines.

Today, Herno is a global brand that boasts a well-deserved reputation for producing outerwear and clothing items that are sophisticated, practical, and aesthetically pleasing. The brand’s commitment to sustainability has also been a crucial factor driving its success, with Herno producing eco-friendly clothing items through the use of recycled materials and responsible manufacturing processes.

The Herno brand has earned a loyal global following, with its products being sought after by fashion enthusiasts, celebrities, and trendsetters alike. The brand’s continued success in the fashion industry is a testament to its commitment to exceptional quality, innovative design, and timeless elegance.

Herno’s Design Philosophy

Herno is an Italian luxury brand that has been creating minimalist, high-quality outerwear since 1948. Herno’s design philosophy is based on combining traditional craftsmanship with innovative technology. This approach allows Herno to create top-quality, timeless pieces that are both functional and stylish.

  • Craftsmanship: Herno prides itself on the quality of its craftsmanship. The brand uses the best materials available and carefully handcrafts each piece to ensure it meets their high standards. Herno’s skilled artisans use traditional techniques, such as hand-sewing and quilting, to create their signature outerwear pieces.
  • Innovation: Herno also places a strong emphasis on innovation. The brand uses cutting-edge technology to create outerwear that is both practical and stylish. Herno was one of the first brands to use laminated fabrics, which allows for a lightweight and water-resistant finish. They also incorporate high-tech features, such as heat-sealed seams and detachable hoods, into their designs.
  • Timeless Style: Herno’s design philosophy is rooted in the idea of creating pieces that will last a lifetime. The brand’s minimalist aesthetic ensures that their outerwear remains in style season after season. Herno’s jackets and coats are versatile and can be worn with a variety of different outfits, making them a staple in any wardrobe.

Herno’s commitment to traditional craftsmanship and innovative technology sets them apart from other luxury outerwear brands. Their minimalist design aesthetic ensures that their pieces are timeless and versatile, while their focus on quality ensures that their outerwear will last for years to come.

Quality of Herno’s materials

When it comes to quality, Herno is a brand that does not compromise. Herno’s materials are of the highest standards, making them an ideal investment for anyone looking for a high-quality coat that is built to last.

  • Down: Herno uses only the highest quality down in their jackets, ensuring maximum warmth and insulation. Each piece of down is carefully selected and ethically sourced.
  • Wool: Herno’s wool is sourced from some of the best farms in Europe and South America. The wool is then carefully treated and spun into yarn, resulting in a soft and durable fabric that is perfect for winter coats.
  • Gore-Tex: Herno’s use of Gore-Tex technology in their jackets ensures maximum waterproofing and breathability. This material is perfect for those who want a coat that can withstand the elements while still being comfortable to wear.

Herno also uses the latest innovative technologies in their materials. For example, their Laminar line uses a special thermal bonding process to eliminate the use of stitching and seams in the construction of their jackets, resulting in a sleek and sophisticated design with exceptional insulation capabilities.

If you’re wondering about the durability of Herno’s materials, their jackets are built to last. Every piece is carefully crafted using the highest quality materials, ensuring that your coat will remain in top condition for years to come.


Herno is a brand that takes quality seriously. From their down to their wool to their Gore-Tex, every material is selected for its superior quality. They also incorporate the latest advanced technologies in their materials, making their jackets some of the most innovative on the market. If you want a coat that is both stylish and built to last, Herno is an excellent option.

– Highest quality materials– Higher price point
– Use of innovative technologies
– Durable construction

Ultimately, investing in a high-quality Herno coat is an investment in your wardrobe and your comfort during the colder months. With their commitment to quality materials and innovative design, Herno is a brand you can trust.

Herno’s Sustainability Efforts

Herno, an Italian luxury outerwear brand, is not only known for its high-quality and stylish jackets but also for its commitment to sustainability. The company has incorporated sustainable practices in its manufacturing process to minimize its environmental impact.

Here are some of Herno’s sustainability efforts:

  • Use of eco-friendly materials: Herno uses sustainable and recyclable fabrics, such as organic cotton, recycled polyester, and regenerated nylon, in its production. These materials significantly reduce the carbon footprint and water usage required in the manufacturing process.
  • Reduction of waste: Herno has implemented measures to minimize its waste and improve its recycling processes. The company’s research and development team is actively working on finding new ways to reduce its waste.
  • Water-saving techniques: Herno has introduced innovative technologies to reduce water consumption in its production process by up to 70%. The company uses a closed-loop system that recirculates the wastewater, minimizing its environmental impact.

Herno is committed to increasing its sustainability efforts and creating a positive impact on the environment. The brand’s innovation and dedication to eco-friendliness make it an excellent option for consumers who want to make responsible purchasing decisions.

Additionally, Herno’s commitment to sustainability is reflected in its “Green Attitude” project, which aims to reduce its environmental impact and promote ethical and sustainable practices throughout the fashion industry.

Green Attitude ProjectsDescription
Eco-sustainable materialsHerno uses eco-friendly materials such as recycled polyester and regenerated nylon that require less water and energy in the production process. The company also uses fabric remnants to create new garments and accessories.
Recycling ProgramHerno promotes a recycling program for its customers, encouraging them to return their used jackets to be recycled and re-purposed.
Reducing energy consumptionThe company has implemented energy-saving practices in its production process, such as the installation of solar panels and the use of LED lights.

Overall, Herno’s sustainability efforts make it an excellent choice for buyers who want to invest in high-quality, stylish outerwear while promoting eco-friendliness and ethical practices in the fashion industry.

Herno’s Global Presence

Herno, an Italian luxury brand, has grown to become one of the top players in the fashion industry. Known for their high-quality and innovative outerwear designs, Herno has garnered a global presence that spans across the world.

  • Herno is currently sold in over 70 countries around the world, including major fashion capitals such as New York, Paris, and Milan.
  • The brand also has a strong presence in Asia, particularly in Japan and South Korea, where it has established a loyal customer base.
  • Herno’s growth in the United States has been especially noteworthy in recent years, with the brand opening several new retail stores in cities such as San Francisco and Los Angeles.

Despite its global expansion, Herno has remained true to its Italian roots and continues to produce the majority of its garments in Italy. This commitment to quality and tradition has helped the brand maintain its reputation as a top luxury outerwear brand.

In addition to its impressive global reach, Herno has also made efforts to be environmentally conscious. The brand has implemented sustainable practices in its production process, such as using recycled materials and reducing waste.

Countries Where Herno is SoldCities with Herno Retail Stores
United StatesSan Francisco
South KoreaSeoul

In conclusion, Herno’s global presence speaks to the quality and appeal of their products. The brand’s commitment to tradition and sustainability has helped it to establish itself as a leader in the luxury outerwear market, and its expansion into new markets shows no signs of slowing down.

Herno’s Collaborations with Other Brands

Herno, an Italian luxury brand, is well-known for its impeccably crafted outerwear that places equal emphasis on form, function, and aesthetics. In recent years, the brand has collaborated with other well-known fashion labels to create exclusive collections with unique designs and styles.

  • Herno x Moncler: In 2008, Herno teamed up with Moncler, another luxury Italian brand, to launch an exclusive outerwear collection. The collaboration featured Herno’s innovative and sustainable technologies, paired with Moncler’s signature design style, resulting in sleek and stunning pieces of outerwear.
  • Herno x Gore-Tex: Herno collaborated with Gore-Tex in 2016 to create a capsule collection of weather-resistant, high-performance jackets. The collection utilized Gore-Tex’s advanced fabric technology, coupled with Herno’s expertise in cutting-edge design, which resulted in a range of jackets that withstand the toughest weather conditions.
  • Herno x Tods: Herno collaborated with Tods, a luxury Italian footwear and accessories brand, in 2018 to launch a capsule collection of shoes and jackets. The collaboration featured unique materials such as suede and cashmere, along with Herno’s signature quilting, and Tods’ iconic “gommino” detailing.

These collaborations have allowed Herno to expand its horizons and reach new audiences worldwide. They also demonstrate the brand’s commitment to innovation, sustainability, and pushing the boundaries with their design.

Here’s a table summarizing Herno’s recent collaborations with other luxury brands:

NameYearProduct CategoryKey Features
Herno x Moncler2008OuterwearSustainable technologies paired with Moncler’s signature design
Herno x Gore-Tex2016OuterwearAdvanced Gore-Tex fabric technology and cutting-edge design
Herno x Tods2018Footwear & OuterwearSuede, cashmere, Herno’s signature quilting, and Tods’ “gommino” detailing

Overall, Herno’s collaborations with other luxury brands showcase the brand’s commitment to creating innovative and sustainable outerwear that merges function with fashion. These partnerships continue to expose Herno to a wider audience and reinforce its position as a leader in the luxury fashion industry.

Reviews of Herno products by customers and critics

Herno’s reputation as a high-end brand has garnered a lot of attention from customers and critics alike. Here are some reviews:

  • “I recently purchased a Herno coat and was incredibly impressed with the quality and attention to detail. It’s a little pricey, but definitely worth it if you want a coat that will last for years.” – John, customer
  • “Herno’s jackets are the perfect example of luxury meets fashion. The materials used are top-notch and the craftsmanship is impeccable.” – Sarah, critic
  • “I’ve been a Herno customer for years and have never been disappointed. Their jackets are always on-trend, without sacrificing quality.” – Alex, customer

As you can see, Herno’s products have received high marks from both customers and industry critics. The brand’s attention to detail and use of high-quality materials has made them a popular choice among those seeking a stylish and durable jacket or coat.

Below is a table with some of the most popular Herno products and their ratings:

ProductCustomer Rating (out of 5)
Herno Laminar 3L Coat4.7
Herno Wool Blend Car Coat4.6
Herno Cashmere Blend Puffer Jacket4.9

As you can see, Herno’s products consistently receive high ratings from customers, further solidifying their reputation as a top luxury brand.

Price range of Herno products

Herno is a luxury brand that is known for its high-quality jackets and coats. While their products come with a higher price tag, the cost is reflective of the premium materials used in the creation process. The brand uses innovative materials such as GORE-TEX and cashmere to produce outerwear that is both stylish and functional. Herno’s jackets are hand-sewn and assembled in Italy to ensure that every detail is carefully crafted to perfection.

  • Herno’s jackets and coats range in price from $500 to $2,000. This price range is higher than other popular brands, but it is worth it for those willing to invest in a premium product.
  • The cost of the Herno products is justifiable because of the brand’s commitment to quality and meticulous attention to detail.
  • Herno’s premium jackets and coats have a long lifespan and can withstand long-term use, making them a worthwhile investment for fashion-conscious buyers.

Herno’s prices may not be affordable for everyone, but they are a good value for the craftsmanship and quality of the products. Ultimately Herno’s pricing focus on quality over quantity, ensuring that each customer gets the best value for their money.


Herno is a brand that is synonymous with luxury. Their jackets and coats offer premium quality and style that cannot be found in other brands. While their price range is on the higher end, they are worth the investment for those looking to add stylish premium jackets and coats to their wardrobe.


Luxury Fashion Brands

Herno’s Iconic Pieces

Herno has become synonymous with luxurious, high-quality outerwear that can stand the test of time. The brand’s innovative techniques, use of state-of-the-art technology, and expert craftsmanship have elevated Herno to the top of the fashion industry. Below are some of Herno’s most iconic pieces.

  • The Laminar Jacket – A true game-changer in the world of outerwear, the Laminar Jacket is made from an ultra-lightweight fabric that is both stretchy and breathable. It’s water-resistant, windproof, and features a two-way zipper, making it perfect for transitional seasons.
  • The Padded Jacket – Puffer jackets have become a fashion staple in recent years, and Herno’s padded jacket is one of the best on the market. It’s filled with goose down and feathers, making it incredibly warm and cozy without weighing you down.
  • The Raincoat – Herno’s raincoats combine style and function seamlessly. Lightweight and durable, the raincoat is water-resistant and features a detachable hood. The brand’s signature quilting makes it a standout piece.

How Herno Crafts Their Pieces

Herno is renowned for its attention to detail and expert craftsmanship. All of the brand’s pieces are made in Italy by skilled artisans who take great pride in their work. The brand uses advanced technology to create innovative fabrics that are both functional and stylish.

One of Herno’s core innovations is their “shotproof” material, which is bulletproof and has undergone rigorous testing to ensure its effectiveness. This material is typically used in Herno’s jackets for law enforcement, but it’s also available for civilians who want the ultimate in protection.

Materials Used in Herno’s Pieces

Herno’s jackets are typically made from high-quality materials such as cashmere, wool, and goose down. The brand also uses innovative synthetic materials such as nylon and polyester that are durable and water-resistant.

CashmereA luxurious fabric that is soft, warm, and lightweight.
WoolA natural fiber that is warm, durable, and insulating.
Goose DownA lightweight and warm material that is typically used for puffer jackets. Herno’s goose down is responsibly sourced.
NylonA synthetic material that is durable and water-resistant. It’s commonly used in raincoats and windbreakers.
PolyesterA synthetic material that is lightweight, breathable, and wicks moisture away from the body. It’s commonly used in sportswear and outdoor clothing.

Whether you’re looking for a timeless coat that will last for years or a functional jacket that can withstand any weather, Herno has you covered. Their innovative techniques, use of high-quality materials, and expert craftsmanship make Herno a brand to be reckoned with.

Herno’s contribution to the fashion industry

Herno has been a prominent player in the fashion industry since its inception in 1948. Over the years, the brand has made significant contributions to the industry in various ways. Below are top ten contributions that Herno has made:

  • Herno was one of the first brands to combine luxury and technology. The brand’s Laminar jackets were made from Gore-Tex, a waterproof and breathable fabric that was revolutionary in the fashion industry.
  • The brand has also been a pioneer in sustainability. Herno uses eco-friendly materials like organic cotton, recycled wool, and sustainable down feathers in its products.
  • Herno has collaborated with other fashion giants, including Adidas, Superga, and Valentino, among others, to produce innovative fashion products that combine Italian craftsmanship with the latest fashion trends.
  • The brand has been recognized for its commitment to quality and innovation. In 2018, Herno was awarded the Compasso d’Oro, the most prestigious Italian award for design, for its Laminar jackets.
  • Herno has expanded its product line to include men’s and women’s outerwear, knitwear, and accessories. The brand’s products are available in over 70 countries worldwide.
  • Herno has created jobs in Italy and contributed to the Italian economy. The brand’s products are made in Italy using local materials, creating employment opportunities for local artisans and suppliers.
  • The brand has a loyal following among fashion enthusiasts and celebrities, including George Clooney, Emma Stone, and Gwyneth Paltrow, among others.
  • Herno has been a trendsetter in the fashion industry. The brand’s minimalist and functional designs have inspired other fashion brands to follow suit.
  • Herno has made fashion accessible to everyone. The brand’s products are available in different price points, making it possible for people with different budgets to enjoy Herno’s quality and style.
  • Herno has contributed to the growth and development of the Italian fashion industry. The brand has influenced other Italian fashion brands and contributed to Italy’s reputation as a fashion powerhouse.

Herno’s sustainability efforts

Herno has been committed to sustainability since its inception. The brand’s efforts to reduce its environmental impact include using eco-friendly materials, reducing waste, and minimizing the use of resources. Herno’s sustainable practices include:

  • Using organic and recycled materials in its products
  • Reducing waste by recycling materials and reusing water during production
  • Using renewable energy sources to power its manufacturing facilities
  • Minimizing the use of resources, including water and energy, during production
Herno’s sustainable materialsEnvironmental benefits
Organic cottonReduces exposure to toxic chemicals and conserves water
Recycled woolReduces waste and conserves resources
Sustainable down feathersReduces animal cruelty and ensures responsible sourcing

Herno’s commitment to sustainability has earned the brand recognition from industry leaders, customers, and environmental organizations. Herno’s sustainable practices serve as a model for other fashion brands looking to reduce their environmental impact.

Is Herno a Good Brand FAQs

1. Is Herno a high-end brand?

Yes, Herno is considered a luxury fashion brand known for their high-quality outerwear and sophisticated designs.

2. Is Herno popular among fashion enthusiasts?

Yes, Herno is a well-known brand in the fashion industry and is popular among fashion enthusiasts around the world.

3. What materials does Herno use in their products?

Herno uses high-quality materials such as cashmere, wool, down, and technical fabrics to ensure durability, comfort, and performance.

4. Does Herno have a sustainable approach to fashion?

Yes, Herno has taken steps towards sustainability by implementing eco-friendly materials and practices in their production process.

5. How does Herno’s sizing compare to other brands?

Herno’s sizing tends to run true to size, but it’s always recommended to refer to their size chart for a more accurate fit.

6. What sets Herno apart from other luxury outerwear brands?

Herno’s attention to detail, use of high-quality materials, and timeless designs set them apart from other luxury outerwear brands in the market.

7. Is it worth investing in a Herno piece?

Yes, investing in a Herno piece is worth it considering their exceptional quality, durability, and timeless designs that can last for years.

Closing Thoughts on Is Herno a Good Brand

Thank you for reading about Herno, a luxury fashion brand known for their high-quality outerwear. From their attention to detail and use of eco-friendly practices to their timeless designs and long-lasting pieces, Herno is a brand worth investing in. Don’t hesitate to browse their collection and visit us again soon for more lifestyle content.