Is Framesi a Good Brand? A Comprehensive Review

It’s easy to feel overwhelmed in the haircare aisle with dozens of different brands vying for your attention. You want to feel confident in your choices and choose a product that will give you the best results. That’s why it’s important to consider whether Framesi is a good brand for your haircare needs.

Framesi has been around for decades, and their products have gained a reputation for high quality and effectiveness. They offer a wide range of haircare products, from shampoos and conditioners to styling products and color treatments. With so many options to choose from, there’s bound to be something that fits your specific hair needs.

But does a good reputation and a diverse product line really make Framesi a good brand? The answer lies in their commitment to research and development. Framesi prides itself on staying on top of the latest industry trends and innovations, meaning you can trust that you’re getting the most advanced haircare products available. So, if you’re looking for a reliable brand that will keep your hair healthy and looking its best, Framesi might just be the answer.

History of Framesi

Framesi is a leading international hair color brand that has been in business for over 70 years. It was founded in Milan, Italy in 1945 by Roberto Franchina and his business partner Silvano Bussotti. The brand started small, with just a few hair products, but quickly grew to become one of the most recognizable names in the hair industry.

Over the years, Framesi has become known for its innovative hair coloring techniques and state-of-the-art products. They have even won awards for their advancements in hair color technology. The company’s mission is to provide professional hairstylists with the tools they need to create beautiful, healthy-looking hair for their clients.

Key Milestones in Framesi’s History

  • In the early 1960s, Framesi introduced their first hair coloring system, Formula 2001.
  • In 1974, Framesi opened their first international headquarters in Connecticut, USA.
  • In 1985, Framesi introduced their Biogenol line, which is made with natural plant extracts.

Framesi Today

Today, Framesi continues to innovate and expand its line of hair care products. They offer a wide range of products, including hair color, hair care, and styling tools. One of their most popular products is the Framcolor 2001 hair color line, which has over 160 shades to choose from.

Framesi is committed to sustainability and reducing its carbon footprint. They use eco-friendly packaging, source their materials responsibly, and are constantly looking for ways to minimize waste in their production processes.

Framesi Products and Services

Framesi offers a variety of products and services for professional hairstylists. Below is a table of some of their most popular products:

Biogenol ShampooA hydrating shampoo made with natural plant extracts.
Framcolor 2001 Hair ColorA permanent hair color with over 160 shades to choose from.
Leave-In ConditionerA conditioner that can be left in the hair for extra hydration and nourishment.
Styling GelA gel that provides hold and control for hairstyles.

Framesi also offers educational seminars for hairstylists looking to improve their skills and learn new techniques. These seminars cover a range of topics, from hair color theory to cutting and styling techniques.

Product Line of Framesi

Framesi is a brand that specializes in hair care products, with a focus on hair color and styling solutions. The brand offers a wide range of products that cater to the different hair types, textures, and conditions of individuals. Let’s dive deeper into the product line of Framesi.

  • Framesi Color Lover: This product line is designed to protect and enhance the vibrancy of color-treated hair. The line includes shampoos, conditioners, and styling products that help maintain and extend the life of the hair color.
  • Framesi Morphosis: This product line is perfect for individuals who are looking for solutions to various hair concerns like thinning, damaged, or uncontrollable hair. The line includes products like shampoos, conditioners, and masks that are specially formulated to address specific hair problems.
  • Framesi I.Dentity: This product line is ideal for individuals who love to experiment with their hair color and style. The line includes products like hair color, lightening powder, and oxidizing emulsions that allow for customized hair color and highlights.

Framesi Color Chart

The Framesi color chart is another essential aspect of the brand’s product line. It offers an extensive range of hair color shades that cater to different skin tones and preferences. The color chart includes shades of blonde, brown, red, and black hair, along with mix and match options to create unique hair colors.

Shade NameColor Description
Blonde BrillianceGolden blonde with warm undertones
Mocha CremeLight brown with hints of red and gold
Ravishing RedIntense red with burgundy undertones
Midnight MagicDeep black with blue undertones

In conclusion, Framesi is a trusted hair care brand that offers a range of products designed to cater to the different hair types and conditions of individuals. The brand’s product line includes color protection, hair care solutions, color customization options, and an extensive color chart to choose from. With the Framesi product line, individuals can achieve their desired hair color and style with ease.

Customer reviews of Framesi

Framesi is a professional hair care brand that has been around since 1945. The brand caters to hair care professionals and has a wide range of products to choose from. While the brand has been popular among professionals, many consumers have started using Framesi products. Here are some customer reviews of Framesi:

  • “I have been using Framesi color for years now, and I have never been disappointed. The color lasts longer, and my hair feels healthier compared to when I used other brands. Highly recommend!” – Samantha
  • “I recently started using Framesi hair products, and my hair has never looked better. The products are gentle and have improved the overall health of my hair.” – Melissa
  • “Framesi products are simply amazing. I had been struggling with dry and frizzy hair, but since I started using Framesi, my hair has been soft and more manageable. I am in love with this brand!” – Jessica

Framesi also has a range of hair care products that cater to color-treated hair, hairs prone to damage and more. Customers have been raving about how the brand’s products have transformed their hair, reinforcing the brand’s mission to provide high-quality hair care products.

According to Framesi, their products are formulated with Italian ingredients that nourish hair while ensuring it looks and feels its best. Most customers have reviewed that Framesi’s products have improved the overall health of their hair and also noticed a significant difference in the texture and appearance of their hair.

Framesi also places a great emphasis on the color of the hair. Their hair colors are specially designed to protect, condition and add shine to hair. The brand’s commitment to delivering great hair care products has been appreciated by customers the world over.

If you’re looking for a brand that cares about the health of your hair, try Framesi.

High-quality hair care productsSome products may not be suitable for all hair types
Multiple product range targeted towards different hair concernsThe price point may be higher compared to other brands
Most products contain natural ingredients

Overall, Framesi seems to be a great brand that caters to the needs of different hair types. While some of the products may be expensive compared to other brands, they are worth the price considering their high-quality ingredients. So, give Framesi a try and see the difference for yourself!

Positioning of Framesi in the Market

Framesi is a professional haircare brand that has been in the industry for over 70 years. The brand has a strong presence in the professional hair salon industry, providing high-quality and innovative products to hairdressers and salon owners. Framesi is positioned in the mid-to-high-end market, providing premium products that are accessible to a wide range of consumers.

Features of Framesi

  • Framesi products are targeted towards professional hairdressers and stylists.
  • The brand has a range of product lines that cater to different styling needs, such as color, smoothing, volumizing, and moisture.
  • Framesi products are formulated with high-quality ingredients that are designed to strengthen and nourish the hair while achieving desired styling results.

Benefits of Using Framesi

Using Framesi products provides a range of benefits for both hairdressers and clients. For hairdressers, Framesi products are easy to use and provide consistent results, leading to satisfied clients and repeat business. For clients, Framesi products deliver visible results, leaving hair healthy, shiny, and beautiful.

Furthermore, Framesi provides ongoing education and training to hairdressers and stylists to ensure that they are up-to-date with the latest techniques and trends in the industry. This benefits both the salon owner and clients, as knowledgeable and skilled hairdressers can provide better service and achieve better results.

Framezi Product Line

Framesi has a range of product lines that cater to different styling needs:

Product LineDescription
Color LoverA line of sulfate-free shampoos, conditioners, and treatments designed to protect and enhance hair color.
DecoA line of decoloring and lightening products that allow hairdressers to achieve precise and customized results.
ByA line of styling products that provide texture, volume, and hold while nourishing and protecting the hair.
SmoothingA line of smoothing and anti-frizz products that leave hair soft, manageable, and frizz-free.

Overall, Framesi is a reputable and reliable brand that is trusted by professional hairdressers and stylists. With innovative products, ongoing education and training, and a range of product lines to suit different needs, Framesi is well-positioned in the market and continues to be a go-to choice for salon owners and clients alike.

Quality of ingredients used in Framesi products

As a brand committed to delivering high-quality hair care solutions, Framesi ensures that their products are made of the finest ingredients available. Below are some of the quality ingredients used in Framesi products:

  • Argan oil: This ingredient is found in Framesi’s Color Lover line and is known for its ability to hydrate and nourish hair. Argan oil is rich in antioxidants and essential fatty acids that can help improve hair texture and boost shine.
  • Natural extracts: Framesi sources natural extracts from different plants and herbs to create nourishing hair products. Some of these natural extracts include aloe vera, chamomile, green tea, and jojoba oil.
  • Keratin: Keratin is a protein that acts as a building block for healthy hair. Framesi’s Keratin line uses hydrolyzed keratin to repair and strengthen hair from within, reducing breakage and preventing split ends.

Framesi also ensures that their products are free from harmful chemicals such as sulfates, parabens, and sodium chloride. These harmful chemicals can strip hair of its natural oils and cause damage in the long run.

To ensure that they only use the best ingredients, Framesi has a team of experts who continuously research and study the latest hair care trends. They also work with top chemists to develop formulas that are not only effective but also safe for use.

– High-quality ingredients– Some products may be pricier than others
– Free from harmful chemicals– Availability in some areas may be limited
– Formulations are safe for use

Overall, Framesi’s commitment to quality and innovation is evident in the ingredients used in their products. Customers can expect to enjoy healthy, radiant hair with regular use of Framesi’s hair care solutions.

Competitors of Framesi in the industry

As one of the leading brands in the hair care industry, Framesi is known for its high-quality products and commitment to innovation. However, it is not the only brand operating in this space. Here are some of its top competitors:

  • Redken: Redken offers a wide range of hair care and styling products for both men and women. Their products are known for their effectiveness in treating various hair concerns, including damage, thinning, and frizz.
  • L’Oreal Professional: L’Oreal Professional is a global leader in the hair care industry and offers a vast range of products, including shampoos, conditioners, and styling products. Their products are designed to cater to various hair types and concerns, and they are known for their high-quality formulas.
  • Paul Mitchell: Paul Mitchell is a brand that offers salon-quality hair care and styling products, including shampoos, conditioners, and hair treatments. Their products are designed to promote healthy hair and provide styling versatility.

Innovation and Product Range

When it comes to innovation and product range, L’Oreal Professional is one of the leading competitors of Framesi. The brand has a vast range of hair care and styling products that cater to different hair types and concerns. They also invest heavily in research and development to create innovative formulas that deliver exceptional results.

Redken is also a strong competitor of Framesi, known for its expertise in treating various hair concerns, including color, damage, and thinning. They have a wide range of products designed to address these issues and provide the best possible results for consumers.

Pricing and Availability

Paul Mitchell is a strong competitor of Framesi when it comes to pricing and availability. Their products are available in a wide range of salons and retailers at reasonable prices.

FramesiMid-rangeAvailable in select salons and online retailers
RedkenMid-range to high-endAvailable in most salons and online retailers
L’Oreal ProfessionalMid-range to high-endAvailable in most salons and online retailers
Paul MitchellLow to mid-rangeAvailable in most salons and retailers

Overall, Framesi has some strong competitors in the hair care industry. However, the brand’s commitment to innovation and creating high-quality products continues to set them apart from the competition.

Sustainability in Framesi’s Business Practices

As a brand, Framesi recognizes the importance of sustainable business practices and takes steps to reduce its environmental impact. Here are some ways Framesi incorporates sustainability into its business:

  • Framesi uses eco-friendly packaging made from recycled materials, and its manufacturing plants adhere to strict environmental regulations.
  • The brand prioritizes using natural ingredients and avoiding harsh chemicals that can harm both the environment and the consumer.
  • Framesi supports fair-trade practices and works to ensure that its suppliers operate ethically and sustainably.

By prioritizing environmental responsibility and ethical practices, Framesi sets itself apart as a conscious and forward-thinking brand in the beauty industry.

Furthermore, Framesi is committed to giving back to the community through charitable initiatives. For example, the brand has partnered with The Pink Agenda to raise awareness and funds for breast cancer research.

Framesi’s Sustainable Products

Framesi offers a range of products that prioritize sustainability without sacrificing effectiveness. Here are some examples of the brand’s sustainable products:

  • The Framesi Color Lover line uses only natural ingredients and is free from sulfates and parabens.
  • Be You is a Framesi collection that uses biodegradable packaging made from corn starch and plant polymers.
  • The Framesi Morphosis line features products that are vegan and cruelty-free.

Framesi and Social Responsibility

In addition to its commitment to environmental sustainability, Framesi also recognizes the importance of social responsibility. The brand values diversity and inclusivity and works to create a positive impact in its communities.

Framesi prioritizes creating an inclusive work culture, and the brand’s leadership team includes diverse voices and backgrounds. Furthermore, Framesi supports local initiatives and charities in the communities where it operates.

Sustainability Report

For those interested in learning more about Framesi’s sustainable practices, the brand releases an annual sustainability report. This report provides an overview of the brand’s environmental and social initiatives and progress made towards sustainability goals.

Sustainability Report HighlightsYear
Reduction of greenhouse gas emissions by 15%2020
100% eco-friendly packaging across all collections2019
Partnership with The Pink Agenda to raise over $50,000 for breast cancer research2018

Framesi’s commitment to sustainability and ethical practices sets an example for the beauty industry. By taking conscious steps towards reducing environmental impact and prioritizing social responsibility, Framesi creates products that don’t just make people look good, but also feel good about their impact on the planet.

Availability of Framesi products in different countries

Framesi products have been widely popular among hairstylists and customers for several decades. With a wide range of hair care and styling products, Framesi has successfully established its brand in various countries, both within and outside of the United States. Let’s take a look at the availability of Framesi products in different countries.

  • Framesi products in the United States: Framesi products are relatively easy to find in the United States. They are available at various beauty supply stores and salons across the country. Additionally, you can also purchase Framesi products online through various e-commerce websites such as Amazon, Ulta, and Sally Beauty.
  • Framesi products in Canada: Framesi products are not widely available in Canada. They are mostly sold through select beauty supply stores and salons in major cities such as Toronto and Vancouver. However, you can also purchase Framesi products online through select e-commerce websites that offer international shipping.
  • Framesi products in Europe: Framesi products are widely available in various countries across Europe. Countries such as Italy, Spain, France, and Germany have a vast distribution network for Framesi products, making them easily accessible at local beauty shops and salons.
  • Framesi products in Asia: Framesi products are gaining popularity in various Asian countries such as Japan, Korea, and China. They are sold through select beauty supply stores and salons in metropolitan cities such as Tokyo, Shanghai, and Seoul.
  • Framesi products in Australia: Framesi products are available in select beauty supply stores and salons in Australia. However, online shopping is the easiest way to purchase Framesi products in Australia.
  • Framesi products in South America: Framesi products are sold through select beauty supply stores and salons in various South American countries such as Brazil, Argentina, and Chile. Additionally, you can also purchase Framesi products online through select e-commerce websites that offer international shipping.
  • Framesi products in Africa: Framesi products are not widely available in most African countries. However, they can be purchased online through select e-commerce websites that offer international shipping.
  • Framesi products in the Middle East: Framesi products are available in select beauty supply stores and salons in the Middle East. Countries such as the United Arab Emirates, Saudi Arabia, and Qatar have a well-established Framesi distribution network.

If you’re unable to find Framesi products in your local area, purchasing online is always an option. However, be sure to purchase from authorized dealers to ensure the authenticity of the product.

United StatesEasy
EuropeWidely Available
AsiaGaining Popularity
South AmericaAvailable
Middle EastAvailable

Framesi products have a global presence and are enjoyed by hairstylists and customers around the world. The availability of Framesi products may vary from country to country, but online shopping has made it easier to access products from anywhere. Be sure to purchase from authorized dealers to ensure the authenticity of the product.

Marketing strategies of Framesi

Framesi is a well-known brand in the haircare industry for producing high-quality products that cater to all hair types. The company has been in the market for over 70 years and has developed a unique marketing strategy that sets it apart from other brands in the industry.

One of the significant factors that define Framesi’s marketing strategy is its focus on hair professionals. Framesi products are only sold in licensed beauty salons and not available to the general public through retail channels. The company targets hairdressers and stylists who then recommend Framesi products to their clients.

  • Focus on Professionals – By only selling their products to licensed stylists, Framesi creates an exclusive market for its products while also ensuring that their customers receive advice from trained professionals before purchasing their products.
  • Education and Training – Framesi invests significantly in education and training for hair professionals. The company offers various classes, seminars, and workshops to help stylists stay up to date on the latest trends and technologies in the hair industry.
  • Product Innovation and Quality – Framesi places a premium on product innovation and quality. The company invests heavily in research and development and uses high-quality ingredients to create products that cater to all hair types, ranging from curly to straight hair.

Framesi’s marketing strategy has proven effective as the brand continues to expand its reach worldwide. By focusing on hair professionals, investing in education and training, and maintaining a high-quality product line, Framesi has positioned itself as a leader in the haircare industry.


Overall, Framesi is a high-quality haircare brand that provides exclusive products to licensed professionals and invests heavily in education and innovation. The company’s focus on quality has earned it a loyal customer base and helped expand its reach globally.

High-quality products.Sold exclusively to licensed beauty salons.
Invests heavily in research and development.The exclusive market can limit customer reach.
Focuses on education and training for hair professionals.

If you’re a hair professional looking for high-quality hair products, Framesi is a brand worth exploring.

Awards and Recognitions Received by Framesi

Framesi is a renowned hair care brand in the market that has been recognized time and time again for its exceptional products and services. The brand has won numerous awards and accolades for its innovative and high-quality hair care offerings. Here are some of the awards and recognitions received by Framesi:

  • Framesi won the Hair Magazine’s Hair Award for “Best Technical Hair Product” for its Lava Hair Mask in 2020. The Lava Hair Mask is a unique product that is designed to nourish and revitalize hair while also adding shine and volume to it.
  • The Framesi Color Lover Volume Boosting Conditioner was named the “Best Conditioner for Fine Hair” by InStyle Magazine in 2019. The conditioner is specially formulated to add volume, shine, and hydration to fine hair, making it look fuller and healthier.
  • Framesi’s Morphosis Repair Oil was awarded the “Best Hair Oil” by Marie Claire Magazine in 2018. The Repair Oil is known for its restorative properties that help repair damaged hair, prevent split ends and promote healthy hair growth.

Framesi has also been appreciated by industry professionals for its exceptional product offerings, customer service, and dedication to quality. The brand has been featured in several popular magazines, including Vogue, Harper’s Bazaar, and Elle, further cementing its position as a leader in the hair care industry.

If we talk about Framesi’s contribution to the world of hairdressing, then the brand has been a proud sponsor of the International Master Competition five times. In addition, Framesi has also introduced a range of eco-friendly products that are free from harmful chemicals and are cruelty-free. This has earned the brand a Green Orb award, which is given to brands that promote sustainable practices.


Framesi is a brand that has won the hearts of hair care professionals and customers alike with its outstanding product quality and commitment to excellence. The brand’s innovative product offerings, eco-friendly practices, and unmatched customer support have earned it several awards and accolades over the years. With Framesi, you can be assured that you’ll be getting high-quality hair care products that are designed to nourish and revitalize your hair, leaving it looking healthy and beautiful.

Is Framesi a Good Brand? FAQs

1. What is Framesi?

Framesi is a professional hair care brand that has been around since 1945. They are known for their high-quality products and innovative solutions for various hair types.

2. Are Framesi products safe to use?

Yes, Framesi products are safe to use, as they are made from high-quality and safe ingredients. Their products are also formulated without parabens, sulfates, or harmful chemicals.

3. What types of hair can benefit from using Framesi products?

Framesi products are designed to cater to all hair types, whether it’s curly, straight, thick, or thin. Their range includes products for color-treated hair, intensive treatments, and styling products for all hair types.

4. Are Framesi products cruelty-free?

Yes, Framesi is a cruelty-free brand, and they do not test their products on animals. They also use sustainable manufacturing practices to minimize their carbon footprint.

5. Do Framesi products really work?

Yes, Framesi products actually work, as they are made from high-quality ingredients that are designed to deliver noticeable results. However, the effectiveness may vary depending on the individual’s hair type and condition.

6. Can I use Framesi products if I have sensitive skin?

Framesi products are gentle and safe to use, even for people with sensitive skin. However, it’s always best to do a patch test before using any new product to ensure that you don’t experience any adverse reactions.

7. Where can I buy Framesi products?

Framesi products can be purchased online or at professional hair salons. You can check their website to find a salon that carries their products near you.

Closing Title: Thank You for Choosing Framesi

Thank you for taking the time to read about Framesi and their hair care products. We hope that this article has helped you understand why Framesi is a good brand to trust for your hair care needs. Don’t hesitate to visit their website or your local salon to experience their products for yourself. Keep coming back for more hair tips and product reviews that will help you achieve the perfect locks.