Is Fjallraven a Good Brand? A Comprehensible Review of Fjallraven’s Quality

Fjallraven is a brand that has been gaining traction in the world of outdoor gear because of its unique blend of style, functionality, and durability. But is Fjallraven a good brand? This is a question that many adventurers and outdoor enthusiasts have been asking themselves in recent years. While many people are familiar with the iconic Kanken backpacks, the brand has a lot more to offer than just stylish accessories.

One of the things that sets Fjallraven apart from other brands is its commitment to sustainability. The company uses organic cotton and recycled polyester in many of its products, and they have even launched a program that allows customers to repair their products rather than throwing them away. This means that not only are you getting high-quality gear when you buy Fjallraven, but you’re also making a conscious choice to support a brand that cares about the environment.

Another reason why Fjallraven is a good brand is the attention to detail that goes into each product. From the unique G-1000 material that is used in many of their jackets to the practical yet stylish design of their backpacks, every aspect of Fjallraven’s products has been carefully considered. This means that when you invest in Fjallraven gear, you can trust that it will perform well in the outdoors and look great while doing it.

History of Fjallraven

Fjallraven is a Swedish brand that was established in 1960 by a man named Åke Nordin. As a young boy, Nordin spent most of his time hiking and exploring nature in the mountains of northern Sweden. His passion for the outdoors inspired him to create a brand that would provide high-quality and functional gear for outdoor enthusiasts.

In 1950, Nordin began experimenting with designs for a backpack that would be comfortable and lightweight to carry. He eventually came up with a prototype that used a wooden frame to distribute the weight of the backpack evenly across the shoulders and back. The backpack was a huge success and he received many requests for similar backpacks from his friends and fellow hikers.

With the demand for his invention increasing, Nordin decided to start his own company. He named the company Fjallraven, which is Swedish for “arctic fox,” a small and agile animal that is indigenous to the Nordic countries. The name perfectly encapsulated the spirit of the brand, which was about exploring nature and pushing boundaries.

  • Since its establishment, Fjallraven has become a popular brand among outdoor enthusiasts, hikers, and backpackers. The brand is known for its high-quality outdoor gear, including backpacks, tents, jackets, and trousers.
  • One of the key features of Fjallraven’s products is their use of sustainable and eco-friendly materials. The company is committed to reducing its impact on the environment and ensuring that its products are made in a responsible and ethical way.
  • Fjallraven’s iconic backpack, the Kanken, was launched in 1978 and has since become a global phenomenon. The backpack’s simple and functional design has made it a popular choice for students, travelers, and outdoor enthusiasts alike.

Today, Fjallraven has stores in over 20 countries around the world and has become a trusted brand among outdoor enthusiasts. The company’s commitment to quality, sustainability, and ethical manufacturing practices has helped it to establish a loyal following among its customers.

Fjallraven’s Mission Statement

Fjallraven, a Swedish outdoor clothing brand, is known for its high-quality and durable products that are designed to be functional and sustainable. The company’s mission statement focuses on creating clothing that allows people to enjoy the outdoors, while also emphasizing the importance of environmental responsibility.

  • Functionality – Fjallraven’s focuses on creating products that are functional and practical for the outdoor enthusiast. Their products are designed to be lightweight, yet durable, and capable of withstanding harsh weather conditions.
  • Sustainability – Fjallraven takes great care to use sustainable materials, production methods, and shipping practices in order to reduce their environmental impact. They also encourage the responsible use and care of their products through repair and recycling programs.
  • Enjoyment of Nature – The company’s mission is to encourage people to spend more time enjoying the outdoors by providing comfortable and reliable clothing and gear that enhances the outdoor experience.

Fjallraven’s mission statement is not just a set of words, but a guiding principle that drives the company’s decisions and actions. They are committed to producing products that are not only functional and sustainable but also inspire people to get outside and connect with nature.

Core ValuesDescription
Respect for NatureFjallraven values nature and is committed to protecting the environment through sustainable production methods and responsible business practices.
FunctionalityProducts are designed to be practical and meet the needs of those who enjoy the outdoors, with a focus on durability and quality.
LongevityFjallraven produces products that are built to last, with the intent of reducing waste and providing customers with reliable gear that can be repaired and reused.
AdventureThe company values the outdoor experience and encourages customers to explore and enjoy nature through their products.

Overall, Fjallraven’s mission statement is driven by a desire to create sustainable and functional outdoor clothing that inspires people to get outside and connect with nature. The company’s commitment to environmental responsibility and product longevity sets them apart from other outdoor brands and makes them a great choice for those who want high-quality gear that supports their values.

Quality of Fjallraven’s materials

One of the most significant factors when it comes to assessing the quality of a brand is the materials they use in their products. When it comes to Fjallraven, the brand is widely known for its high-quality materials used in their products.

  • Fjallraven uses natural materials: Fjallraven primarily uses natural materials like wool, cotton, and leather, making their products more eco-friendly and sustainable. These materials also make their products more durable and long-lasting.
  • Use of G-1000 Fabric: One of the unique materials used by Fjallraven is G-1000 fabric, which is a blend of polyester and cotton. It’s very tough and increases the durability of the jackets and trousers. Additionally, the fabric can be made waterproof by adding wax.
  • Environmentally-friendly materials: To reduce its carbon footprint, Fjallraven uses recycled polyester. The brand also ensures that these materials are of high quality, ensuring that their products last a long time.

In addition to their use of high-quality natural materials, Fjallraven also uses synthetic materials, like polyester and nylon, to make their products.

Overall, Fjallraven’s use of high-quality natural materials and environmentally friendly synthetics ensures the durability, sustainability, and longevity of their products.

Want to know more about Fjallraven’s materials? Check out the table below for more details:

G-1000 fabricA blend of cotton and polyester typically used in jackets and trousers. It’s incredibly durable and can be made waterproof by adding wax.
Recycled polyesterFjallraven uses recycled polyester to reduce its carbon footprint. These materials are of high quality, ensuring that their products last a long time.
WoolWool is a natural material that Fjallraven uses for its clothing. It’s warm, breathable, moisture-wicking and odor-resistant.
CottonFjallraven uses cotton for its clothing and tents. It’s durable, comfortable, and breathable.
LeatherFjallraven uses leather for backpacks and other accessories. It’s durable, looks great, and lasts a long time with proper care.

In conclusion, Fjallraven’s quality materials and their commitment to using environmentally-sustainable options ensures that their products are not only stylish, but durable, reliable, and excellent value for money.

Sustainability efforts by Fjallraven

For those who are environmentally conscious, it is vital to know the brand they use and their sustainability efforts. Fjallraven is one brand that has undertaken several sustainability efforts to reduce its impact on the environment. Below are some of their efforts:

  • Use of Sustainable Materials: Fjallraven has been shifting to the use of sustainable materials like recycled wool, organic cotton, and recycled polyester. The brand has been using recycled wool in its products since 2014.
  • Chemical Management: Fjallraven has set rigorous standards to ensure chemicals used in the manufacturing of their products do not harm the environment and the workers.
  • Fair Labor Standards: Fjallraven has committed to fair labor standards in all its factories and supply chains. This includes ensuring that the employees earn a living wage and are working in a safe and healthy environment.

Fjallraven also has an initiative called the Arctic Fox Initiative, which supports projects that protect the environment and promote sustainable outdoor activities. The initiative’s funding comes from a portion of the sales of the brand’s products. The initiative has supported projects such as the conservation of the Sarek National Park, the protection of the Baltic Sea, and the promotion of environmentally friendly transportation.

The Impact of Fjallraven’s Sustainability Efforts

Fjallraven’s sustainability efforts have had a significant impact on reducing the brand’s ecological footprint. By using sustainable materials in their products and reducing their reliance on non-renewable resources, the brand is contributing to a cleaner environment. They are also playing a role in promoting ethical labor standards and supporting conservation projects through their Arctic Fox Initiative.

Fjallraven and Sustainability Ranking

Fjallraven has received several accolades for its sustainability efforts. In the 2021 Index of Organic and Sustainable Brands, the brand scored 35.7/40, ranking higher compared to other outdoor brands like Patagonia and The North Face. The brand was also listed among the top 10 most sustainable brands by Rankabrand in 2021.

B CertificationB Corporation2019

Overall, Fjallraven’s sustainability efforts showcase the brand’s commitment to reducing its environmental impact, promoting sustainable materials, and supporting conservation initiatives. The company’s efforts are proof that looking good does not have to come at a cost to the environment, and by buying their products, you are contributing to the conservation of the planet.

Fjallraven’s Customer Base

Founded in 1960, Fjallraven is a Swedish brand that began its journey by producing backpacks and tents for outdoor enthusiasts. Today, the brand has expanded its product line to include a range of outdoor clothing and accessories, which are popular among people who love outdoor activities. However, Fjallraven’s customer base is not limited to just outdoor enthusiasts. The brand has a diverse customer base that includes:

  • Outdoor Enthusiasts – Fjallraven’s products are designed to withstand harsh outdoor conditions, making it a popular choice among people who love hiking, camping, and other outdoor activities.
  • Fashion Enthusiasts – Fjallraven’s backpacks and jackets have gained a reputation in the fashion industry for their unique design and durability. The brand has become a popular choice among streetwear enthusiasts and trendsetters.
  • Students – Fjallraven’s Kanken backpack has become a popular choice among students around the world. The backpack’s simple design, durability, and functionality make it an ideal choice for students who need to carry books and laptops to school.
  • Environmentally-Conscious Consumers – Fjallraven is committed to using sustainable materials and minimizing its environmental impact. This has made the brand a popular choice among consumers who prioritize sustainability and ethical production practices.
  • Travelers – Fjallraven’s backpacks and duffel bags are designed to be lightweight and durable, making them an ideal choice for travelers who need to pack light and move quickly.

Fjallraven’s diverse customer base is a testament to the brand’s ability to create high-quality products that cater to different lifestyles and needs. Whether you’re an outdoor enthusiast or a fashion-conscious consumer, Fjallraven has a product for you.

The Benefits of Fjallraven’s Customer Base

Fjallraven’s wide customer base provides the brand with several benefits. First, it allows the brand to reach a larger audience and increase its brand awareness. By catering to different lifestyles and needs, Fjallraven can tap into new markets and grow its customer base.

Second, the diverse customer base provides Fjallraven with valuable feedback and insights. By listening to the needs and preferences of different customers, Fjallraven can continue to innovate and create products that meet the evolving needs of its customers.

Finally, the diverse customer base also helps Fjallraven to weather economic downturns and other challenges. Because the brand’s products cater to different lifestyles and needs, it is less susceptible to fluctuations in any one market or industry.

The Future of Fjallraven’s Customer Base

Fjallraven’s commitment to using sustainable materials and ethical production practices has resonated with a growing number of consumers who prioritize sustainability and social responsibility. As such, we can expect the brand’s customer base to continue to grow in the future as more people become aware of the brand’s values and mission.

Customer BaseBenefits to Fjallraven
Outdoor EnthusiastsIncreased brand awareness and valuable feedback on product design and functionality.
Fashion EnthusiastsIncrease in brand awareness and expansion into new markets.
StudentsIncreased brand awareness and feedback on product design and functionality.
Environmentally-Conscious ConsumersIncrease in brand loyalty and expansion into new markets.
TravelersIncrease in brand awareness and expansion into new markets.

Fjallraven’s diverse customer base is a key factor in the brand’s success and its ability to thrive in a rapidly changing marketplace.

Fjallraven’s Unique Designs and Styles

Fjallraven has made a name for itself with its unique designs and styles, setting itself apart from other outdoor brands. One of its most distinctive features is its use of the G-1000 fabric, a blend of polyester and cotton. This fabric is not only durable and water-resistant but also breathable, making it a perfect choice for outdoor gear and clothing such as jackets, backpacks, and pants.

Fjallraven’s designs are simple and functional, yet eye-catching, with the brand’s iconic fox logo adding a touch of whimsy to its products. The designs have also been influenced by Swedish nature and culture, reflecting the brand’s heritage and identity. The brand’s Kanken backpack, for instance, is a classic design that has been around since the 1970s, yet it has remained relevant and popular due to its timeless simplicity.

  • Fjallraven’s designs are not only stylish but also practical, with features such as adjustable straps, multiple pockets, and reinforced bottoms that make them ideal for outdoor activities.
  • The brand’s color palette is also distinctive, featuring earthy tones inspired by Swedish landscapes, as well as brighter hues that add a pop of color to the designs.
  • Fjallraven offers a range of products that cater to different needs and preferences, from the more traditional outdoorsy styles to more urban, modern designs. This versatility has made the brand appealing to a broader audience.

Another unique aspect of Fjallraven’s designs is their focus on sustainability. The brand’s commitment to sustainability is reflected in its use of eco-friendly materials and production methods, such as organic cotton and recycled polyester. This eco-conscious approach not only benefits the environment but also enhances the durability and quality of the products.

Design FeaturesBenefits
G-1000 fabricDurable, water-resistant, and breathable
Adjustable strapsCustomizable fit for comfort and practicality
Reinforced bottomAdded durability and protection against wear and tear
Eco-friendly materialsReduced environmental impact and enhanced product quality

Overall, Fjallraven’s unique designs and styles have helped establish it as a leading brand in the outdoor fashion industry. Its commitment to functionality, style, and sustainability sets it apart from its competitors and appeals to a diverse range of consumers.

Fjallraven’s Reputation in the Outdoor Industry

Fjallraven is a trusted and reliable brand in the outdoor industry. The brand has a reputation for producing durable and high-quality outdoor gear that performs well in even the toughest conditions. The following are some of the reasons why Fjallraven is considered a good brand in the outdoor industry:

  • Fjallraven’s products are made from eco-friendly materials, this makes the brand stand out in the outdoor industry as many outdoor enthusiasts are environmentally conscious and are looking for products that are not harmful to the environment.
  • The brand’s attention to detail and quality craftsmanship have put them ahead of the competition. Their products are known for their durability and are designed to withstand the harsh elements of the outdoors.
  • Fjallraven has a wide range of products that cater to different outdoor activities. Whether you are going camping, hiking, or skiing, you are bound to find a Fjallraven product that meets your needs.

In addition to the quality of its products, Fjallraven has established a good reputation in the outdoor industry for its social and environmental responsibility. The brand has taken steps to reduce its carbon footprint and improve working conditions in its factories. Fjallraven has also initiated several conservation projects to protect wildlife and their habitats.

To further cement its reputation as a responsible and trustworthy brand, Fjallraven has received several awards and certifications. The brand won the Scandinavian Outdoor Award for Sustainability in 2019 and has been certified by several environmental organizations such as Bluesign and Oeko-Tex Standard 100.

BluesignFjallraven’s products meet strict environmental and chemical standards set by Bluesign.
Oeko-Tex Standard 100Fjallraven’s products are tested for harmful substances and are safe for human use.

In conclusion, Fjallraven’s reputation in the outdoor industry is solid. The brand’s commitment to quality, durability, and sustainability has made it a go-to brand for outdoor enthusiasts from all over the world.

Fjallraven’s pricing compared to competitors

Fjallraven is a popular brand in the outdoor industry, known for its functional and durable gear. One question that many potential buyers have is whether Fjallraven’s products are worth the price compared to its competitors. Let’s take a closer look.

  • Fjallraven is generally priced higher than other outdoor brands such as The North Face, Patagonia, and Columbia.
  • One reason for the higher pricing is the brand’s use of high-quality materials such as G-1000 fabric, which is a blend of polyester and cotton that is water-resistant and durable.
  • In addition to the quality of materials, Fjallraven also places a strong emphasis on sustainability and ethical production practices, which can result in higher production costs.

But is the higher price tag worth it for consumers? Many Fjallraven fans would say yes. The brand’s products are known for lasting a long time, often becoming favorite items for years or even decades. The durability and versatility of the gear also make it a popular choice among outdoor enthusiasts who want gear that can handle tough conditions.

However, if price is a major concern, there are other brands that offer similar products at a lower cost. While they may not have the same level of sustainability or quality materials, they can still offer functional and durable outdoor gear at a more affordable price point. Ultimately, it comes down to personal preference and the priorities of the individual buyer.

BrandAverage Price Range
The North Face$60-$300

Overall, Fjallraven’s pricing may be higher than some of its competitors, but the brand’s focus on sustainability, quality materials, and durability may make it worth the investment for those who prioritize these factors in their outdoor gear. However, there are also other brands available for budget-conscious consumers who are looking for functional and durable outdoor gear without the higher price tag.

Fjallraven’s popularity in different regions

Fjallraven, the Swedish outdoor apparel and equipment brand, has a global presence and is known for its high-quality and durable products. Let’s take a closer look at the popularity of Fjallraven in different regions around the world.

  • Europe: Being a Swedish brand, Fjallraven is most popular in Europe, with a strong presence in Scandinavia, Germany, France, and the UK. The brand’s classic Kanken backpack is a common sight in big cities, with its simple and timeless design attracting a wide range of customers, from students to fashion bloggers.
  • North America: Fjallraven has been gaining popularity in North America, with the brand’s signature Kanken backpack becoming a cult favorite among outdoor enthusiasts and city dwellers alike. The brand’s clothing line is also popular among hikers and climbers, thanks to its functional and stylish design.
  • Asia: Fjallraven is increasingly popular in Asia, particularly in Japan and South Korea. The brand’s minimalist design and emphasis on functionality appeal to the region’s fashion-conscious consumers, while its durable and reliable products are favored by outdoor enthusiasts.
  • Australia: Fjallraven has a small but growing presence in Australia, with the brand’s eco-friendly approach and sustainable production methods resonating with the country’s environmentally conscious consumers.

It’s worth noting that Fjallraven’s popularity varies greatly within each region, with certain products and designs being more popular in some areas than others.

If we were to take a closer look at Fjallraven’s popularity in Europe, for example, we would see that the Kanken backpack is particularly popular in Scandinavia and Germany, while the brand’s clothing line is more popular in France and the UK.

Despite these regional differences, however, Fjallraven’s commitment to quality and sustainability continues to attract a loyal customer base around the world.

RegionPopular Fjallraven Products
EuropeKanken backpack, Greenland Jacket
North AmericaKanken backpack, Abisko Trekking Tights
AsiaKanken backpack, Singi Down Jacket
AustraliaKanken backpack, Ovik Fleece

Overall, Fjallraven’s popularity in different regions can be attributed to its combination of functional design, durability, and sustainability, making it a top choice for both outdoor enthusiasts and fashion-conscious consumers.

Fjallraven’s Collaborations with Other Brands and Artists

Fjallraven has established its name in the outdoor industry because of its durable and high-quality products. With its popularity, the brand has collaborated with various artists and brands to offer unique and innovative designs.

  • The brand has collaborated with Swedish art therapist Linnéa Andersson to release the Kånken Art collection, which features backpacks with different artwork designs that reflect the beauty of nature.
  • In partnership with the Swedish brand Acne Studios, Fjallraven released a limited edition collection that showcases the distinct styles of the two brands. The collection includes jackets, pants, and backpacks that showcase Acne Studios’ minimalist designs and Fjallraven’s durability.
  • Fjallraven also partnered with the Japanese brand BEAMS to launch a special Mountain Parka edition, which features a unique Japanese design that combines fashion with outdoor functionality.

Aside from these collaborations, Fjallraven also worked with various artists to add a touch of creativity to their products.

The brand partnered with Swedish artist Erik Olovsson to create the Kånken Art Laptop case, which features a unique design inspired by the colors and patterns of the natural world. Meanwhile, Fjallraven has also teamed up with the Danish artist Mira Kai, who added her unique sense of style to the Kånken backpack.

Fjallraven’s collaborations with other brands and artists offer a new level of creativity to their already impressive product line. Through these partnerships, Fjallraven not only taps into the artistic world but also continues to expand their reach to different audiences.

Swedish art therapist Linnéa AnderssonKånken Art collectionBackpacks with artwork designs inspired by nature
Swedish brand Acne StudiosLimited edition collectionJackets, pants, and backpacks that showcase Acne Studios’ minimalist designs and Fjallraven’s durability
Japanese brand BEAMSSpecial Mountain Parka editionJacket with a unique Japanese design that combines fashion with outdoor functionality

Is Fjallraven a good brand?


1. Why is Fjallraven considered a good brand?
Fjallraven is considered a good brand for their well-crafted and durable products, with a focus on sustainability and eco-friendliness.

2. Are Fjallraven products expensive?
While Fjallraven products may be on the higher end of the price range, they are made with high-quality materials and craftsmanship, making them worth the investment.

3. What type of products does Fjallraven offer?
Fjallraven offers a wide range of outdoor and travel gear, including backpacks, jackets, pants, and camping equipment.

4. Is Fjallraven environmentally conscious?
Yes, Fjallraven is committed to sustainability and eco-friendliness, using materials like recycled wool and polyester and implementing environmentally-friendly practices in their production process.

5. Where can I purchase Fjallraven products?
Fjallraven products can be purchased on their website, as well as through various outdoor and clothing retailers.

6. How does Fjallraven compare to other outdoor brands?
Fjallraven is highly regarded in the outdoor industry for their focus on sustainability and high-quality craftsmanship.

7. Can Fjallraven products withstand harsh weather conditions?
Yes, Fjallraven products are designed to withstand various weather conditions and are often used by hikers and outdoors enthusiasts in extreme climates.

Closing Thoughts

Thanks for taking the time to learn more about Fjallraven! From their commitment to sustainability to their well-crafted, durable products, there are many reasons why Fjallraven is a great brand to consider for your next outdoor adventure. Be sure to come back for more informative articles and updates!