Is Fatface a Good Brand? A Comprehensive Review

Let me tell you something – finding a reliable, high-quality brand can be a real challenge. There are so many options available that it can be tough to know which one to choose. One brand that’s been getting a lot of buzz lately is FatFace. But with so many options out there, you might be asking yourself – is FatFace a good brand?

Well, I’m here to tell you that it absolutely is! I’ve personally tried out many different FatFace products over the years, and I can attest to their quality and reliability time and time again. From their comfortable and stylish clothing line to their fantastic collection of accessories, there’s no shortage of great products on offer from this brand.

And it’s not just me that thinks so highly of FatFace, either. They’ve got a history of positive reviews and satisfied customers who keep coming back time and time again. So if you’re looking for a brand to trust, look no further than FatFace. They may just become your go-to for all your fashion needs!

History and Background of FatFace Brand

FatFace is a UK-based clothing brand that was established in 1988 by two friends, Tim Slade and Jules Leaver, who were selling T-shirts on the ski slopes of the French Alps. The brand started as a small business, but it has grown rapidly over the years to become one of the UK’s most popular clothing and lifestyle brands.

FatFace is known for offering high-quality, casual clothing that is stylish and functional. Their clothing range includes everything from T-shirts and shorts to jeans and jackets, and they also offer a range of accessories, like hats and bags.

  • The first FatFace shop opened in 1993 in London
  • Today, there are over 200 FatFace stores across the UK, Ireland, and the US
  • FatFace also has an online store that ships globally
1993The first FatFace shop opens in London
2000FatFace launches its first collection for women
2004FatFace launches its first range of homeware products
2007FatFace opens its 100th store
2018FatFace launches its first sustainable clothing range

FatFace’s success can be attributed to their commitment to producing high-quality clothing that is both stylish and practical. They strive to use sustainable materials and manufacturing processes to reduce their environmental impact, and they are committed to supporting local communities by donating a portion of their profits to various charitable causes.

Today, FatFace is a well-respected brand that is loved by many for their high-quality clothing and commitment to sustainability and social responsibility.

List of Products offered by FatFace

FatFace is a clothing and accessories brand that has been around for over 30 years. The brand was founded in 1988 in the UK, and has since expanded to over 200 stores across the world. FatFace offers a wide range of products, from clothing to accessories, for men, women, and children. Here is a breakdown of some of the products offered by FatFace:

  • Outerwear: FatFace offers a variety of outerwear options, including jackets, coats, gilets, and parkas. These items are perfect for keeping you warm and stylish during the colder months.
  • Tops: From t-shirts to blouses, FatFace has a range of tops for men and women. The brand also offers a variety of sweatshirts and hoodies, perfect for lounging around or working out.
  • Bottoms: FatFace has a selection of denim, chinos, joggers, and shorts for both men and women. The brand focuses on creating comfortable clothes that are perfect for everyday wear.
  • Dresses and Skirts: For women who love dresses and skirts, FatFace has a range of options, from maxi dresses to mini skirts. The brand’s designs are both comfortable and chic, allowing women to feel confident and stylish.
  • Accessories: FatFace has a range of accessories to complete any outfit, including hats, scarves, belts, and bags. The brand also offers a variety of jewelry options for men and women.
  • Footwear: From boots to sneakers, FatFace has a selection of footwear for men and women. These shoes are designed to be both comfortable and durable, perfect for everyday wear.

FatFace’s Commitment to Sustainability

FatFace is committed to sustainability and has taken steps to reduce its impact on the environment. The brand has a number of initiatives in place to reduce waste, use eco-friendly materials, and reduce its carbon footprint. Some of these initiatives include:

  • Using organic cotton in many of its products
  • Introducing a range of clothing made from recycled materials
  • Reducing packaging waste by using recycled and recyclable materials
  • Offering a repair service for clothing items, extending their lifespan
  • Implementing energy-efficient practices in its stores and offices

FatFace’s Size Guide

FatFace offers a size guide to help customers find the perfect fit. The brand’s size guide is available online and includes measurements for men, women, and children. Customers can use the size guide to determine their size for tops, bottoms, dresses, and outerwear. The brand also offers a range of sizes, from XS to XXL, to ensure that everyone can find the perfect fit.


With a wide range of products to choose from, FatFace is a brand that caters to everyone’s fashion needs. Their commitment to sustainability and providing a perfect fit for all sizes makes them a brand that’s easy to get behind.

Sustainability and Ethical Practices of FatFace

FatFace is a UK-based clothing brand that prides itself on providing ethical and sustainable products to its customers. This is evident in their commitment to various sustainability and ethical practices, which are aimed at minimizing the environmental impact of their business operations and ensuring fair treatment of workers and suppliers.

  • Organic Cotton:
    One of the sustainability practices that FatFace employs is the use of organic cotton in its clothing. Organic cotton is grown without the use of harmful pesticides and chemical fertilizers, which reduces its environmental impact. FatFace uses certified organic cotton in more than 40% of its products, and aims to increase this percentage in the coming years.
  • Recycled Materials:
    FatFace also incorporates recycled materials into its products, such as recycled polyester and wool. This reduces the need for new raw materials and conserves natural resources. In addition, FatFace uses recycled packaging materials to minimize its environmental footprint.
  • Supplier Standards:
    FatFace has established a set of standards that its suppliers must adhere to, which includes fair treatment of workers, decent working conditions, and ethical business practices. FatFace regularly audits its suppliers to ensure compliance with these standards, and works with suppliers to improve their practices if necessary.

FatFace’s sustainability and ethical practices go beyond just the products they sell. They also focus on reducing waste and promoting sustainable business practices throughout their operations. For example, they have a programme called ‘Loose Change’ which encourages customers to donate their spare change to environmental charities. In addition, FatFace is committed to reducing its carbon footprint and regularly monitors its greenhouse gas emissions.

The following table highlights some of the key sustainability and ethical practices of FatFace:

Sustainability and Ethical PracticesDescription
Organic CottonUses certified organic cotton in over 40% of products
Recycled MaterialsUses recycled polyester and wool in products, as well as recycled packaging materials
Supplier StandardsEstablished standards for suppliers including fair treatment of workers and ethical business practices
Waste ReductionProgramme called ‘Loose Change’ encourages customers to donate spare change to environmental charities
Carbon FootprintCommitted to reducing greenhouse gas emissions

FatFace’s sustainability and ethical practices demonstrate their commitment to creating a more sustainable and fair industry. By incorporating organic cotton and recycled materials into their products, and setting high supplier standards, FatFace is taking steps towards minimizing their environmental impact and ensuring ethical treatment of workers and suppliers.

Comparison of FatFace to other Clothing Brands

As one of the most recognizable brands in the clothing industry, FatFace has established a reputation for providing high-quality apparel that is both stylish and functional. While there are many other clothing brands out there, few can match FatFace when it comes to delivering on these two key qualities.

  • Quality: FatFace is renowned for the high quality of their clothing, which is made using only the finest materials and craftsmanship. Whether you’re looking for stylish shirts, comfortable hoodies, or durable jeans, you can always count on FatFace to deliver the goods.
  • Style: In addition to quality, FatFace is also known for their distinctive sense of style. From classic and timeless designs to bold and modern looks, there is something for everyone in the FatFace collection.
  • Affordability: Despite the high quality and style of their products, FatFace remains an affordable option for shoppers who want to look and feel their best without breaking the bank.

When compared to other popular clothing brands like H&M, Zara, and Gap, FatFace holds its own in terms of quality, style, and affordability. While each of these brands has its own unique strengths and weaknesses, FatFace stands out for its consistent attention to detail and commitment to delivering a great product at a fair price.

Looking at a comparison table of these brands below, you can see that FatFace offers the perfect balance between quality, style, and affordability when compared to these other leading clothing brands:


Overall, when it comes to choosing a clothing brand that delivers on quality, style, and affordability, FatFace is definitely a top contender. While there may be other great brands out there, few can offer the same level of consistency and overall value that FatFace provides to its loyal customers.

Pricing Strategy of FatFace

FatFace’s pricing strategy is centered on providing high-quality products at reasonable prices. The brand understands that customers want to invest in garments that can withstand the test of time, which is why they use premium materials in their clothing. Despite the cost of these quality materials, FatFace manages to keep their prices affordable and competitive.

  • FatFace offers seasonal sales and discounts to attract customers and increase sales numbers.
  • The prices for similar products on FatFace are usually lower than their competitors’ prices.
  • The brand creates loyal customers by offering a rewards program that encourages shoppers to keep buying and save money.

However, FatFace rarely offers cheap products as the brand prioritizes quality and customer satisfaction over low pricing. The company’s commitment to producing long-lasting clothing and accessories with the finest materials is reflected in their prices.

Here’s a table showing some of the price ranges of the FatFace’s products:

ProductsAverage Price Range

In conclusion, Fatface’s pricing strategy attracts customers by providing high-quality products at affordable prices, which creates loyal and happy shoppers. They offer discounts and a rewards program, but their products are still expensive due to their emphasis on quality materials. However, the premium investment is worth it because Fatface products can last for years and ultimately save customers money in the long run.

Target Market of FatFace

FatFace is a British lifestyle clothing and accessories brand that offers high-quality, laid-back style for men, women, and children. The brand has come a long way since its start as a t-shirt printing business in the Alps, and has now established itself as a go-to brand for those who appreciate comfortable, stylish clothing. Here’s a breakdown of the different target markets of FatFace:

  • Men: The men’s range from FatFace includes everything from classic shirts and jeans to outdoor gear. This target market is typically aged between 25-45 years old, and are looking for high-quality clothing that can withstand an active lifestyle. From weekend walks to pub drinks, FatFace has a range of clothing that caters to all occasions while providing comfort and durability.
  • Women: Just like the men’s range, the women’s range from FatFace is varied and offers something for every type of woman. The target market for FatFace women’s clothing tends to be aged 25-45 years old, but there is something for everyone. Whether you want a cozy sweater for a day at home or a dress for a summer BBQ, FatFace has you covered. The brand also has a range of swimwear, activewear, and accessories.
  • Children: The children’s range from FatFace is perfect for parents who want their kids to look stylish while still being comfortable. The target market for children’s clothing tends to be aged 0-14 years old. From cute graphic tops to warm and cozy sweatpants, FatFace has everything you need to keep your kids looking good and feeling great.

FatFace prides itself on offering clothing and accessories that are designed to last. The brand uses high-quality materials to ensure their products can withstand everyday wear and tear. In addition to this, FatFace is dedicated to producing sustainable clothing. They use eco-friendly materials, such as organic cotton and recycled polyester, to reduce their impact on the environment.

Overall, the target market for FatFace is anyone who appreciates casual, comfortable clothing that is still stylish and well-made. Whether you’re looking for a cozy sweater or a pair of durable jeans, FatFace has something for everyone.

Online Presence and E-commerce Platform of FatFace

FatFace is a British clothing brand that has been around for over 30 years. With such a long history, it’s no surprise that FatFace has established a substantial online presence. Here are some of the platform’s features that make it stand out:

  • The FatFace website offers a user-friendly interface that makes browsing and shopping easy and enjoyable.
  • FatFace has an app that can be downloaded on iOS and Android devices, offering even more accessibility for customers on the go.
  • The brand consistently updates its social media accounts, including Twitter, Instagram, and Facebook, with new content and promotions, engaging regularly with its followers.

But what really sets FatFace apart is its commitment to sustainability. The brand takes the environmental impact of its products seriously and has put measures in place to reduce its carbon footprint. For example, their packaging is made from recycled materials, and they give preference to organic cotton in their clothing lines. These initiatives are highlighted on the website and social media platforms to inform customers and show the progress of the brand’s sustainability journey.

E-commerce Platform

FatFace’s e-commerce platform is designed to be simple and secure for online shoppers. Some of the features include:

  • The option to shop by category or collection for a more personalized experience.
  • The ability to refine your search results by gender, size, color, and price.
  • Comprehensive product descriptions, including material information and care instructions.

Moreover, the FatFace e-commerce platform also offers a flexible delivery service to ensure customer satisfaction. Customers can choose a delivery date, and the brand also offers international delivery for those outside of the UK. The option to return a product within 30 days of purchase if unsatisfied adds to the brand’s transparency and customer-first tactics.

Attractive, organized website with easy navigationOnly available in a limited number of countries
Emphasis on sustainability and eco-friendlinessOccasional quality control issues
Flexible delivery and returns policyOccasional out-of-stock inventory issues

In conclusion, FatFace is a popular brand that has managed to expand its reach through its innovative online presence. Its e-commerce platform is secure and user-friendly, making shopping with them enjoyable and straightforward. Additionally, the brand’s commitment to sustainability and community initiatives make FatFace stand out in a crowded fashion market.

Brand Reputation and Customer Loyalty

FatFace is a popular clothing brand that has been around for over 30 years. The brand is known for its comfortable and stylish clothing that is perfect for outdoor enthusiasts. But what sets FatFace apart from other clothing brands? In this article, we will delve into the brand reputation and customer loyalty of FatFace.

  • FatFace has a strong brand reputation in the UK. According to YouGov BrandIndex, a daily measure of brand perception among the public in the UK, FatFace is one of the most popular brands in the country. It is ranked 7th out of 46 fashion brands and has an overall score of 20.2.
  • The brand has a loyal customer base who value the quality of their clothing and the brand’s commitment to sustainability. FatFace sources sustainable cotton and recycles over one ton of waste each year. This dedication to sustainability has earned them a loyal following who appreciate their efforts to reduce their impact on the environment.
  • FatFace has also been recognized for its excellent customer service. In 2017, the brand won the Best Customer Service award at the Drapers Awards. This is a testament to the brand’s commitment to providing their customers with a positive shopping experience.

Overall, FatFace is a brand that has built a strong reputation in the UK fashion industry. Their commitment to sustainability and quality has earned them a loyal customer following who appreciate their efforts to make a positive impact on the environment. With their excellent customer service, FatFace has established themselves as a brand that cares about their customers and is committed to providing them with a memorable shopping experience.

Below is a table summarizing FatFace’s brand reputation:

BrandRankingOverall Score
FatFace7th out of 46 fashion brands20.2

Based on this data, it is evident that FatFace is a brand that is highly regarded by consumers in the UK. If you are looking for a clothing brand that is committed to sustainability, quality, and excellent customer service, then FatFace is a brand worth considering.

Collaborations and Partnerships of FatFace

FatFace, a British casual clothing brand, has partnered and collaborated with various companies and organizations over the years. These collaborations and partnerships have allowed the brand to expand its reach and connect with new customers.

One notable partnership of FatFace is with The Prince’s Trust, a UK youth charity founded by Prince Charles. The brand has been a corporate partner of the charity since 2011, with a percentage of its sales going towards supporting the charity’s programs. FatFace has also created exclusive products in collaboration with The Prince’s Trust, such as t-shirts and tote bags, with the proceeds benefiting the charity.

FatFace has also partnered with other brands to create limited-edition collections. In 2012, the brand collaborated with surf brand Hawaiian Soul to create a collection of clothes inspired by surf culture. In 2019, they teamed up with eco-fashion brand Rapanui to create a sustainable clothing collection made from organic cotton and recycled materials.

In addition to partnerships with other companies, FatFace also collaborates with artists and designers to create unique prints and designs for its clothing. For example, the brand worked with artist Rob Ryan to create a line of t-shirts featuring his signature intricate paper cut-outs.

Here is a table outlining some of FatFace’s notable collaborations and partnerships:

PartnerType of CollaborationYear
The Prince’s TrustCorporate Partnership2011 – present
Hawaiian SoulLimited-Edition Collection2012
RapanuiSustainable Clothing Collection2019
Rob RyanArtist Collaboration2018

Overall, the collaborations and partnerships of FatFace demonstrate the brand’s commitment to giving back and connecting with customers through unique and creative collections.

Future Plans and Growth Strategies of FatFace

FatFace is a reliable brand that has been around for more than three decades. Its purpose has always been to provide a comfortable and stylish way of dressing. The following are some of its future plans and growth strategies:

  • Broadening the product line: FatFace aims to expand its range of products to cater to more customers’ needs. They plan on introducing more sizes and styles of clothing that are trendy and comfortable, including accessories such as bags, belts, and hats.
  • Expanding their market: FatFace already has a strong presence in the UK and Ireland, but the brand is looking to expand its reach to other countries. They plan to open more stores in Europe and the US.
  • Investing in their online presence: FatFace is well aware of the changing shopping patterns of their customers. The brand is looking to improve its online experience for its customers with the aim to increase their online sales. Additionally, they will launch their mobile app to boost sales further.

These strategies show that FatFace is planning to evolve with the modern world and fashion trends to ensure that the brand remains relevant to its customers.

In terms of growth, FatFace is optimistic about its future. The company aims to continue their philanthropic initiative by raising money for their chosen charity; FatFace Foundation to support various causes such as environment, health, and poverty. By doing so, they hope to open awareness for the causes they stand for and encourage their customers to contribute as well.

To understand the company’s progress, the table below shows FatFaces’s financial performance in the year 2020:

RevenueGross Profit MarginOperating Profit Margin
£238.4 million 57.7% 8.4%

The table shows that FatFace’s revenue is substantial, and the company is steadily growing. These results reflect the successful implementation of the strategies mentioned above for expanding their reach and improving the online experience for their customers.

Is FatFace a good brand?

Are you looking for a reliable brand that offers high-quality clothing? Check out FatFace! Here are some frequently asked questions:

1. What is FatFace?

Founded in 1988 in the UK, FatFace is a clothing brand that specializes in outdoor wear for men, women, and children.

2. Does FatFace use sustainable materials?

Yes! FatFace is committed to using sustainable materials in their products.

3. Are FatFace products affordable?

While not the cheapest, FatFace’s products are competitively priced for the quality they offer. Plus, there are often sales and promotional offers.

4. Can I purchase FatFace products online?

Absolutely! FatFace has an online store where you can purchase their products.

5. Is there a return policy for FatFace products?

Yes, FatFace offers a 30-day return policy for their products.

6. How is FatFace’s customer service?

Many customers praise FatFace’s customer service as being friendly and helpful.

7. Where can I find a FatFace store?

FatFace has stores located in the UK, Ireland, and the US. You can check their website for a store locator.

Closing Thoughts

Thanks for taking the time to read our article on FatFace! We hope we’ve answered some of your questions and provided you with some helpful information. Remember, if you’re in need of some new outdoor wear, FatFace is a great choice – visit their online store or check out one of their store locations. Don’t forget to check back for more informative articles in the future!