Is ethique a good brand? Exploring the Pros and Cons of Ethique’s Sustainable Products

Looking for an eco-friendly and sustainable brand that caters to your needs? Look no further than Ethique! Is Ethique a good brand? Absolutely! Ethique has been making waves in the sustainable beauty industry since its inception in 2012. Known for their innovative products and commitment to reducing plastic waste, Ethique offers a wide range of vegan and cruelty-free products that are designed to meet the needs of those who care about the environment.

Ethique’s products aren’t just good for the planet, they’re good for your skin too! The brand uses only the best ingredients to create their products, with a focus on nourishing and hydrating formulas that leave your skin looking and feeling its best. From shampoo bars to body butter, Ethique offers something for everyone, making it the perfect choice for those who want to live sustainably without compromising on quality or effectiveness.

Ethique’s commitment to sustainability doesn’t stop at their products – the brand also ensures that their packaging is 100% compostable and plastic-free. This means that by purchasing from Ethique, you can feel good about reducing your carbon footprint and helping to protect the environment. So, if you’re looking for a brand that offers high-quality products and cares about the planet, Ethique is definitely worth checking out!

Ethique’s Mission and Values

Ethique is a New Zealand-based brand that offers a range of beauty and personal care products made with natural ingredients and packaged in eco-friendly material. The brand’s mission is to provide consumers with a sustainable alternative to traditional beauty products, which are often packed with harmful chemicals and produced using unsustainable methods that harm the environment.

Ethique’s core values revolve around sustainability, transparency, and innovation. The brand strives to minimize its carbon footprint by using renewable energy sources, composting food waste, and reducing packaging waste. Ethique also believes in transparency, which is why it lists all of the ingredients used in its products, and why it partners with reputable organizations to ensure ethical production processes.

Innovation is another key value that sets Ethique apart from other beauty brands. To reduce waste, Ethique offers a range of solid bars, including shampoo, conditioner, and body wash, that are free from plastic packaging. Ethique’s solid bars are not only better for the environment but also more convenient for travelers who can’t carry liquids in their luggage.

Ethique’s Product Line

Ethique is a New Zealand-based brand that produces sustainable and eco-friendly personal care products. They offer a wide variety of products that cater to different skin and hair types. Here are some of Ethique’s product lines:

  • Hair Care: Ethique has an extensive range of shampoo bars, conditioner bars, and other hair care products that are formulated to suit different hair types, from dry and damaged to oily and fine. Their hair care products are made with natural ingredients like coconut oil, cocoa butter, jojoba oil, and vitamin E, which are gentle on the scalp and hair, and leave your locks moisturized, nourished, and healthy.
  • Body Care: Ethique’s body care products include soap bars, body butter bars, and deodorant bars that are infused with natural scents and oils that give your skin a refreshing and moisturizing experience. Their body care products are free from harsh chemicals, sulfates, and parabens, and are suitable for all skin types.
  • Face Care: Ethique has a range of face care products that include cleansers, moisturizers, and serums that are designed to rejuvenate and nourish your skin. Their face care products are gentle on the skin and contain natural ingredients like rosehip oil, kaolin clay, and coconut oil, which help to hydrate and protect your skin.
  • Baby Care: Ethique has a dedicated product line for babies that includes shampoo bars, body bars, and massage bars that are gentle and safe on your little one’s delicate skin. Their baby care products are free from harsh chemicals, fragrances, and colors, and are enriched with natural ingredients like shea butter and chamomile extract that soothe and nourish your baby’s skin.

Ethique’s Zero-Waste Packaging

Ethique’s unique selling point is their zero-waste packaging. All of their products are packaged in compostable and biodegradable materials like paper and cardboard, which are free from plastic and harmful chemicals. With Ethique, you can enjoy guilt-free beauty products that are not only good for your skin but also good for the planet.

Ethique has made it their mission to reduce the environmental impact of the personal care industry by promoting sustainable practices and minimizing waste. By choosing Ethique, you are not only supporting a brand that cares for the environment but also contributing to a cleaner and greener planet.

Product LineFeatures
Hair CareShampoo bars, conditioner bars, and other hair care products that cater to different hair types
Body CareSoap bars, body butter bars, and deodorant bars that are infused with natural scents and oils
Face CareCleansers, moisturizers, and serums that are designed to rejuvenate and nourish your skin
Baby CareShampoo bars, body bars, and massage bars that are gentle and safe on your little one’s delicate skin

Overall, Ethique offers a high-quality product line that is environmentally responsible and promotes sustainable practices. Their zero-waste packaging and natural ingredients make them a great brand to support if you’re looking for effective personal care products without harming the environment.

Ethique’s Sustainability Practices

Ethique is a brand that prides itself on being eco-friendly, from their ingredients to their packaging. Here are some of their sustainable practices:

  • Ingredients: Ethique uses only natural and sustainable ingredients in their products. Rather than using harsh chemicals, they opt for ingredients that are gentle on both the skin and the environment.
  • Packaging: Ethique’s packaging is plastic-free and compostable. They use recycled paper for their boxes and compostable cellulose for their product wraps. Even their shipping materials are compostable or recyclable.
  • Cruelty-free: Ethique does not test on animals and is certified by both Leaping Bunny and PETA. They ensure that their suppliers also do not test on animals.

Ethique takes sustainability seriously, and their efforts have not gone unnoticed. They have won numerous awards for their eco-friendly practices, including the Most Sustainable Business award at the 2019 New Zealand Sustainable Business Awards.

But Ethique’s commitment to sustainability doesn’t stop there. They are constantly looking for ways to improve their practices and reduce their environmental impact.

Sustainability InitiativesDescription
Carbon Neutral CertificationEthique offsets their carbon emissions by investing in renewable energy projects.
Charitable Donations5% of Ethique’s profits are donated to charities that align with their values, such as environmental conservation and social justice.
Zero Waste GoalsEthique aims to send zero waste to landfill by 2022. They are working towards this by reducing waste at their manufacturing facility and encouraging customers to compost their product packaging.

Ethique’s sustainability practices are a shining example of how brands can prioritize both their customers and the environment. Their commitment to using natural ingredients, plastic-free packaging, and cruelty-free practices shows that it is possible to create high-quality products without compromising on sustainability.

Ethique’s Packaging Materials

Ethique is a sustainable, zero-waste brand, with a mission to eliminate plastic waste. Therefore, they use eco-friendly and sustainable packaging materials to ensure that their products don’t harm the environment. The company comes with an innovative way of packaging its products offering the same quality packaging with reduced or zero environmental impact. Ethique’s packaging materials include:

  • Paper: Ethique uses recycled and compostable paper to wrap its soaps and shampoo bars. It is made from FSC-certified, post-consumer recycled paper and printed with vegetable-based ink.
  • Glass: The brand’s serums and face oil come in glass bottles that can be reused, recycled, or returned to the company in a circular system they call “The Ethique Circle.”
  • Tin: Ethique uses aluminum tins for its deodorants and solid conditioner bars. These tins are recyclable, lightweight, and easy to carry around.

The Innovations Behind the Packaging Materials

Ethique’s philosophy is to create packaging from 100% compostable material, and reduce packaging waste. This involves using low-impact materials like recycled paper and FSC-certified paper, which is free from chlorine, bleach, and toxins. Similarly, it uses aluminum tins that have a low carbon footprint, as well as glass bottles that are reusable for cosmetic products.

Furthermore, the company offers unique, biodegradable, and compostable packaging for its products – The “Ethique Circle.” This system enables customers to return their used containers to the company, which professionally cleans and recycles them. This initiative drives the reduction of packaging waste to the barest minimum, driving the need to reduce waste while also making sure that the products retain their quality and effectiveness.

Ethique’s Approach to Sustainable Packaging

Ethique recognizes that as a sustainable beauty brand, the responsibility to preserve the environment and promote a better planet also rests on its products and packaging. Hence, the company’s commitment to sustainability extends into every aspect of its packaging, reducing waste, sourcing eco-friendly and sustainable materials, and using minimalistic designs that are still both stylish and functional.


In conclusion, Ethique’s packaging materials are environmentally conscious and sustainable, in line with the company’s values and mission. From using recycled paper-based packaging to offering circular return and recycling systems, Ethique has established a unique approach to reducing packaging waste. Their approach towards sustainability extends beyond its product packaging to the whole value chain, which ensures that the brand maintains its commitment to ethical and sustainable business practices.

Materials usedBenefits
Recycled & compostable paperReduce packaging and minimize waste.
Aluminum tinLightweight, recyclable, and carryable.
Glass bottleReusable, recyclable, and easy to store.

Ethique’s Production Methods

Ethique is a company that is dedicated to producing eco-friendly and sustainable personal care products. The company uses a unique and innovative approach to producing their products, which includes using only natural and organic ingredients, avoiding the use of plastic, and producing products in bar form to eliminate the need for packaging.

  • Use of Natural and Organic Ingredients
  • Ethique’s commitment to using only natural and organic ingredients means that their products are free from harmful chemicals and synthetic fragrances. Instead, they use ingredients such as cocoa butter, coconut oil, and essential oils to create products that are gentle on the skin and environmentally friendly.

  • Avoiding the Use of Plastic
  • One of the most significant ways that Ethique reduces its environmental impact is by avoiding the use of plastic in its production methods. By producing solid bars, the company eliminates the need for plastic packaging, which contributes to the growing problem of plastic waste in our oceans and landfills.

  • Producing Products in Bar Form
  • Ethique produces its products in bar form, which has many advantages over traditional bottled products. Not only does it reduce the need for plastic packaging, but it also allows the products to be more concentrated and therefore longer-lasting. Additionally, bars are more travel-friendly than liquids, making them an excellent choice for those who are always on the go.

The Making of Ethique’s Products

The production process of Ethique’s products is carefully monitored and designed to be as sustainable and eco-friendly as possible. The company uses only renewable energy sources to power their production facilities, and they monitor their water usage to ensure that they are not wasting any resources.

Ethique is committed to reducing its carbon footprint, and they do so by using local suppliers and producers whenever possible. This not only reduces transportation costs but also supports the local economy.

Ethique’s Packaging

Ethique’s packaging is also designed to be eco-friendly and plastic-free. The company uses compostable cardboard boxes and paper labels, which are both recyclable and biodegradable. They also offer a compostable storage container for customers to use when storing their products at home.

Ethique’s Certifications

Ethique is a certified B Corporation, which means that it meets rigorous standards for environmental and social performance, accountability, and transparency. The company is also a member of 1% for the Planet, which means that it donates 1% of its sales to environmental causes.

B Corporation CertificationEthique meets high standards for environmental and social performance, accountability, and transparency.
1% for the PlanetEthique donates 1% of its sales to environmental causes.

Ethique’s commitment to eco-friendly and sustainable production methods is commendable, and the company’s products are an excellent choice for those who are looking for high-quality personal care products that are gentle on the skin and the planet.

Ethique’s Ingredient Sourcing and Transparency

As a brand that prides itself on being sustainable and environmentally friendly, Ethique takes great care in sourcing the ingredients for their products. They use only the highest quality, ethically sourced ingredients that are not tested on animals. In addition, all of Ethique’s products are vegan-friendly and free from palm oil, sulfates, and parabens.

Ethique also takes transparency seriously, making sure that their customers have access to information about where their products come from and how they are made. They provide detailed information about each ingredient used in their products on their website, as well as information about how their products are made and packaged.

Ingredient Sourcing Practices

  • Ethique sources their ingredients from ethical suppliers who follow sustainable practices.
  • All ingredients used in Ethique products are vegan and not tested on animals.
  • Ethique is committed to using organic ingredients whenever possible to ensure the highest quality and sustainability.

Transparency in Product Information

Ethique believes that customers have the right to know what is in their products and how they are made. Here are some steps that Ethique takes to ensure transparency:

  • Each product on the Ethique website includes detailed information about each ingredient used.
  • They make sure to clearly label any allergens or potential irritants so customers can make informed decisions.
  • Ethique provides information about their company values and practices on their website, including their commitment to sustainability and ethical sourcing.

Sustainability in Packaging

Ethique is committed to minimizing waste and creating products that are sustainable from start to finish. They use eco-friendly packaging materials that are either biodegradable or recyclable.

PaperSustainably sourced from FSC certified forestsBiodegradable and recyclable
Kraft Eco Mailer100% recycled materialsBiodegradable and compostable
Cornstarch BagsMade from cornstarchBiodegradable and compostable

Ethique’s commitment to sustainability extends beyond their products and packaging. They also use sustainable business practices and contribute to environmental causes through partnerships with organizations like The Orangutan Project and Plastic Oceans International.

Ethique’s Certifications and Awards

Ethique is proud to be a certified B-Corp, meaning that they are dedicated to meeting the highest standards of environmental and social responsibility. This certification is only awarded to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. Along with this, Ethique is also certified organic, vegan, cruelty-free, and palm oil-free.

  • Organic certification means that Ethique products are made without toxic pesticides, synthetic fertilizers, or genetically modified organisms. This ensures that the products are safe for consumers and the environment.
  • Vegan certification guarantees that Ethique products are free from any animal ingredients or by-products. This is important for those who believe in cruelty-free and sustainable practices in their personal care products.
  • Being cruelty-free means that no animal testing is conducted in any stage of product development. Ethique is committed to cruelty-free and ethical practices and has received the cruelty-free certification from SAFE, an animal rights organization based in New Zealand.
  • Finally, Ethique is palm oil-free, which means that their products do not contribute to the destruction of rainforests or loss of habitat for endangered species. This is an important consideration as palm oil production is a major contributor to deforestation and climate change.

In addition to these certifications, Ethique has also received numerous awards for their sustainable and ethical practices. These include the Ethical Business Awards, the Sustainable Business Network Awards, and the 1% for the Planet certification. The 1% for the Planet certification means that Ethique donates 1% of their sales to environmental causes, further demonstrating their commitment to sustainability.

B-CorpDedicated to meeting the highest standards of environmental and social responsibility.
OrganicProducts are made without toxic pesticides, synthetic fertilizers, or genetically modified organisms.
VeganProducts are free from any animal ingredients or by-products.
Cruelty-FreeNo animal testing is conducted in any stage of product development.
Palm Oil-FreeProducts do not contribute to the destruction of rainforests or loss of habitat for endangered species.

Ethique’s certifications and awards demonstrate their commitment to sustainability, ethical practices, and social responsibility. Consumers can feel good about the products they are using and the impact they are having on the environment and society as a whole.

Ethique’s Customer Reviews and Satisfaction

At Ethique, customer satisfaction is at the core of the brand’s philosophy. The company takes pride in providing high-quality, sustainable, and eco-friendly products that meet the needs of its customers. With Ethique’s motto “give up the bottle, join the revolution,” its customers have attested to the brand’s exceptional products and service.

  • According to Ethique’s website, the brand has received over 12,000 five-star reviews from happy customers who have tried and loved their products.
  • Customers have praised Ethique’s products for their effectiveness, pleasant fragrance, and affordability. With a wide range of options to choose from, Ethique caters to different skincare needs, including for those with sensitive and dry skin.
  • Many customers have reported visible results after using Ethique’s products, including clearer and smoother skin.

Ethique’s customer reviews are a testament to the brand’s commitment to sustainable and eco-friendly products that work for a diverse range of customers. The brand’s customer support team is also highly responsive and helpful, providing solutions to any issues that customers may have.

For those new to Ethique, its trial kits and sample sizes are an excellent option for trying out its offerings before committing to full-sized products. Additionally, Ethique’s product packaging comes in recycled material, adding to its eco-friendly stance.

High-quality productsProducts may not work for everyone
Eco-friendly and sustainable packagingSome products may have a strong smell that may not be appealing to everyone
Fast and responsive customer support teamProducts are slightly expensive compared to other brands

Overall, Ethique has received overwhelmingly positive reviews from customers who have tried and loved its products. With its sustainable and eco-friendly approach combined with the brand’s commitment to customer satisfaction, Ethique is a brand that is definitely worth trying out.

Ethique’s Social and Community Impact

One of the most amazing things about Ethique is its commitment to social and community impact. The brand is not only focused on producing natural and sustainable products but also on making a positive difference in the world.

  • Charitable Donations: For every sale made, Ethique donates 2% of its revenue to various charities. The company has partnered with a range of organizations, including World Animal Protection, Rainforest Trust, and the Orangutan Project. Ethique also donates products directly to charities such as Women’s Refuge and homeless shelters.
  • Employment and Fair Wages: Ethique is committed to providing employment opportunities to marginalized communities. The brand’s factory is based in New Zealand and provides jobs to people with disabilities and those who have been marginalized from the job market. Ethique ensures that all employees are paid fairly, and the factory has been certified by the Living Wage Movement.
  • Reducing Waste: As a company that produces zero-waste products, Ethique is committed to reducing waste in all aspects of its business. The brand uses compostable and biodegradable packaging, and the factory has implemented a range of waste reduction strategies.

Ethique’s commitment to social and community impact doesn’t stop there. The brand has also implemented a range of initiatives to reduce its carbon footprint and educate customers about sustainability. Ethique’s products are certified vegan, cruelty-free, and free from palm oil, and the brand is committed to sourcing its materials ethically.

The Ethique FoundationA non-profit foundation that aims to promote sustainability and reduce waste. The foundation provides educational resources and grants to individuals and organizations committed to environmental sustainability.
Carbon OffsettingEthique offsets its carbon emissions by investing in renewable energy projects and reforestation initiatives. The brand also encourages customers to offset their carbon usage by making a donation at checkout.
Sustainable SourcingEthique is committed to sourcing its materials ethically and sustainably. The brand uses fair trade and organic ingredients where possible, and ensures that all of its suppliers meet its environmental and ethical standards.

Ethique’s social and community impact is exemplary, and sets a new standard for sustainable businesses. The brand is committed to making a positive difference in the world, and its initiatives have a meaningful and tangible impact on communities and the environment.

Ethique’s Partnerships and Collaborations

Ethique is not just a brand that produces great products, but one that also cares about the environment. That is why they have partnered with several organizations that help them achieve their goals. Here are some of the partnerships and collaborations Ethique has been involved in:

  • The Orangutan Project: Ethique has partnered with The Orangutan Project, an organization that works towards the protection of endangered orangutans and their natural habitats. Ethique donates 20% of their profits from the Blemish-Prone Skin Bundle and the Glow-Getter Bundle to The Orangutan Project. By doing so, Ethique helps protect orangutans from extinction while still providing users with amazing products.
  • The Jane Goodall Institute: Ethique has collaborated with The Jane Goodall Institute to launch the limited edition Jungle Fruits Bar, with 25% of the proceeds going towards The Jane Goodall Institute. This organization operates in over 30 countries and focuses on the conservation of chimpanzees and other primates, while also improving the livelihoods of the communities surrounding their habitats.
  • Sea Shepherd: Ethique has been a proud supporter of Sea Shepherd, an international non-profit marine conservation organization. Through their partnership, Ethique has launched several products with a marine theme, such as the Mintasy Bodywash, Bliss Bar Shampoo, and Wonderbar Conditioner. Ethique donates 20% of its profits from these products to support Sea Shepherd’s mission of protecting marine wildlife and habitats.

Ethique’s partnerships and collaborations show that the company is committed to making a positive impact on the environment. By donating portions of their profits and collaborating with like-minded organizations, Ethique is actively participating in conservation efforts. These partnerships and collaborations not only benefit the environment but also help create awareness on pressing environmental issues. They serve as a great example for other brands that want to contribute to a better world.

As Ethique continues to grow, it’s clear that they will continue to partner with other organizations and collaborate on even more exciting projects that make a positive impact on the planet.

Is Ethique a Good Brand: FAQs

1. Is Ethique’s packaging eco-friendly?

Yes! Ethique’s packaging is 100% plastic-free, biodegradable, and compostable.

2. Is Ethique cruelty-free?

Absolutely! Ethique is a certified cruelty-free and vegan brand that never tests on animals.

3. Are Ethique’s products suitable for sensitive skin?

Yes, most of Ethique’s products are gentle and non-irritating, making them perfect for sensitive skin.

4. How long do Ethique’s products last?

Ethique’s products typically have a longer shelf life than traditional bottled products, and their bars are designed to last for up to 5 months with proper care.

5. Can Ethique’s products replace my entire skincare routine?

Yes, Ethique offers a range of products that can replace traditional bottled products from hair care to body care. However, everyone’s skin type and needs are different, so it’s essential to test and see what works for you.

6. Is Ethique affordable?

Ethique products are made with high-quality, sustainably sourced ingredients, and their prices are reasonable for the quality of the product.

7. Where can I buy Ethique’s products?

Ethique’s products are available on their website and in various retailers worldwide.

Closing Thoughts on Ethique

Thanks for reading about Ethique’s brand! If you’re looking for eco-friendly, cruelty-free and plant-based products, then Ethique is an excellent choice. With an array of options for your hair and skincare needs, Ethique’s high-quality ingredients and sustainable packaging make it easy to start a more environmentally-friendly beauty routine! Happy shopping, and thanks for visiting- see you soon!