Is Eddie Bauer a Good Brand? Exploring the Quality, Durability, and Style of the Outdoor Apparel Company

Are you looking for outdoor apparel that is both stylish and functional? Look no further than Eddie Bauer. This beloved brand has been a staple in outdoor fashion since 1920. But is Eddie Bauer a good brand in terms of quality and value? Let’s take a closer look.

When it comes to durability, Eddie Bauer doesn’t skimp. Their clothing and gear are designed to withstand even the harshest weather conditions, ensuring that you stay warm, dry, and comfortable no matter what. And while their products may come with a higher price tag, their emphasis on quality means you’ll get your money’s worth in the long run.

But Eddie Bauer isn’t just a practical choice – their designs are also fashion-forward, with a focus on classic styles that will never go out of style. So whether you’re hitting the slopes, going for a hike, or just running errands around town, Eddie Bauer has got you covered. So why not give this iconic brand a try and see for yourself why so many people trust Eddie Bauer for all their outdoor needs?

Eddie Bauer Company History

Eddie Bauer is a well-known American retail brand that specializes in outdoor clothing and accessories. The brand was founded by Eddie Bauer himself in 1920 and has since then grown to become a household name in the United States and across the world.

Eddie Bauer’s love for the great outdoors inspired him to create innovative products that could withstand the unpredictable elements. He began by designing and selling sturdy and reliable hunting and fishing gear, which quickly gained popularity among outdoor enthusiasts in the Pacific Northwest. Bauer’s passion for innovation and quality soon led to him developing new materials, introducing new designs, and streamlining the production process to create functional and stylish outdoor apparel that could withstand harsh weather conditions.

One of the brand’s most significant achievements was the invention of the first quilted goose-down jacket, which revolutionized the outerwear industry. Bauer’s dedication to quality and innovation in the outdoor industry made the brand an instant success.

  • 1920 – Eddie Bauer opens his first sporting goods store in Seattle, WA.
  • 1940s – Eddie Bauer begins producing clothing and accessories for the U.S. military during World War II.
  • 1960s – The brand’s iconic Skyliner jacket, made from ripstop nylon with an insulating layer of down, is introduced.
  • 1980s – Eddie Bauer becomes a subsidiary of General Mills, which helps to expand the brand’s reach across the United States.
  • 2003 – Eddie Bauer is acquired by Spiegel Inc.
  • 2009 – Eddie Bauer files for bankruptcy.
  • 2010 – The brand is acquired by Golden Gate Capital, which helps to turn the business around and focus on its outdoor roots.

Despite its ups and downs over the years, Eddie Bauer’s commitment to high-quality, performance-driven products has helped the brand endure and remain a popular choice for outdoor enthusiasts. Today, Eddie Bauer is known for its wide range of outdoor clothing and gear, including waterproof and breathable jackets, fleece layers, flannel shirts, and hiking boots. The brand’s commitment to the environment is also commendable, as it strives to minimize its environmental impact through sustainable practices such as using recycled materials, reducing waste, and supporting environmental initiatives.

Eddie Bauer Product Lines

If you are looking for high-quality clothing and outdoor gear, Eddie Bauer is a brand that is well worth considering. With a focus on durability, style, and functionality, Eddie Bauer products are designed to perform well in a variety of environments. Here are some of the product lines that Eddie Bauer offers:

  • Clothing: Eddie Bauer offers a wide range of clothing for men, women, and children, including shirts, pants, jackets, and dresses. The company also has a line of activewear that includes items like leggings, sports bras, and performance tops.
  • Outerwear: If you need a jacket that can handle cold temperatures, wind, and rain, Eddie Bauer has you covered. Their outerwear collection includes insulated jackets, rain jackets, and parkas that are built to withstand harsh weather conditions.
  • Shoes and Boots: Eddie Bauer offers a variety of footwear options for men and women, including hiking boots, casual shoes, and slippers. Many of their shoes feature waterproof membranes and other technologies designed to keep your feet dry and comfortable.

In addition to these product lines, Eddie Bauer also offers gear and equipment for outdoor activities like camping, hiking, and fishing. Their sleeping bags, tents, and backpacks are designed to be lightweight, durable, and easy to use. Here is a breakdown of some of the gear that Eddie Bauer offers:

Gear TypeExamples
Sleeping BagsDownlight 0F Sleeping Bag, Igniter 20F Sleeping Bag
TentsKatabatic 2-Person Tent, Stargazer 3-Person Tent
BackpacksAlchemist 40/55 Pack, Maximus 2.0 Pack

Overall, Eddie Bauer is a brand that has shown itself to be reliable and high-quality over the years. With its wide variety of product lines and focus on functionality, this is a brand that is well worth checking out if you are in the market for outdoor gear, clothing, or footwear.

Eddie Bauer reputation among outdoor enthusiasts

Eddie Bauer, one of America’s most iconic outdoor brands, has been around for over a century. The company is known for producing high-quality outdoor gear that is designed to withstand even the toughest of conditions. As such, it is not surprising that the brand has garnered a great reputation among outdoor enthusiasts. Let’s take a closer look at why Eddie Bauer is considered a top-tier outdoor brand.

  • Expertise: Eddie Bauer has been in the outdoor industry for over 100 years, giving them the expertise needed to create quality gear that can withstand the elements. Their in-depth knowledge of the outdoors has allowed them to create clothing and gear that is both functional and durable.
  • Style: While functionality is the priority of outdoor gear, Eddie Bauer has never sacrificed style. Their clothing is known to be both functional and fashionable, attracting a wide variety of outdoor enthusiasts who want to look their best while out in nature.
  • Innovation: Eddie Bauer is continually pushing the envelope when it comes to outdoor gear innovation. They have released several products that have revolutionized the outdoor industry, from down jackets to backpacks to tents. Eddie Bauer prides itself on creating gear that is both innovative and practical.

Overall, it is clear that Eddie Bauer has a reputation among outdoor enthusiasts for creating top-quality gear that is both functional and fashionable. The company’s expertise, style, and innovation have made them a top-tier brand in the outdoor industry.

The history of Eddie Bauer

Eddie Bauer was founded in 1920 by its namesake, Eddie Bauer, who was an outdoorsman and inventor. The company’s first product was a down jacket that was designed to withstand the harsh conditions of the Pacific Northwest. This jacket was a game-changer, as it was the first of its kind to utilize down insulation in a garment.

Over the years, Eddie Bauer continued to innovate, creating products that were both functional and stylish. In the 1950s, the company released the Skyliner jacket, which became an instant classic. The jacket was made of wool and down, making it both lightweight and warm, and was a favorite of outdoorsmen around the world.

In the 1960s and 70s, Eddie Bauer expanded into the outdoor gear market, creating items such as tents, backpacks, and sleeping bags. Again, the company’s focus on innovation and quality paid off, and these products quickly became popular among outdoor enthusiasts.

Today, Eddie Bauer continues to be a leader in the outdoor gear industry, producing high-quality products that are both functional and fashionable. The company’s rich history and dedication to innovation have made them a beloved brand for generations of outdoor enthusiasts.

Eddie Bauer’s commitment to sustainability

Eddie Bauer has always been committed to reducing its environmental footprint and promoting sustainability. They have set themselves ambitious goals to reduce their carbon emissions, eliminate single-use plastics, and use sustainable materials in their products.

Reduce carbon emissions by 30%By 2030
Eliminate single-use plasticsBy 2025
Use sustainable materials in 100% of productsBy 2025

Eddie Bauer has also partnered with organizations such as The Conservation Alliance and Leave No Trace to promote sustainability and preservation of the outdoors. These initiatives demonstrate the company’s dedication to the environment and ensuring that future generations can enjoy the outdoors as much as we do today.

Overall, Eddie Bauer’s commitment to sustainability is just one of the many reasons why they are considered a top-tier outdoor brand. Their dedication to reducing their environmental footprint while still producing quality products is something that outdoor enthusiasts can get behind.

Eddie Bauer’s Sustainability Practices

In this day and age, sustainability is a key consideration for many consumers when choosing brands to shop from. Eddie Bauer is a company that understands the importance of sustainable practices and has taken steps towards implementing them in their operations.

  • Eddie Bauer has been a member of the Fair Labor Association since 2004, ensuring that their supply chain is working towards fair labor practices.
  • The company has also established a Responsible Down Standard, which outlines strict standards for sourcing and treatment of down used in their products to ensure ethical practices and animal welfare.
  • Eddie Bauer strives to use sustainable materials in their products, such as recycled polyester and organic cotton.

Beyond these specific initiatives, Eddie Bauer has also made a commitment to reducing their overall environmental impact. They have set targets to reduce their carbon emissions, waste to landfill, and water usage, and regularly monitor their progress towards these goals.

To further support their commitment to sustainability, Eddie Bauer also offers a take-back program for their products. Customers can send in their old Eddie Bauer clothing and gear to be either recycled or repurposed.

Key Highlights of Eddie Bauer’s Sustainability Practices
Member of Fair Labor Association since 2004
Established Responsible Down Standard for ethical practices and animal welfare
Use of sustainable materials in products (recycled polyester, organic cotton)
Targets to reduce carbon emissions, waste to landfill, and water usage
Take-back program for recycling or repurposing of old products

Eddie Bauer may not be perfect when it comes to sustainability, but they are certainly making an effort to improve. As they continue to evolve and grow, we can hope to see even more initiatives from the company towards becoming a more environmentally responsible brand.

Eddie Bauer’s Customer Service Policies

As an outdoor lifestyle brand, Eddie Bauer places a high priority on the satisfaction and safety of their customers. Their customer service policies reflect this commitment to providing exceptional service, making them a trustworthy brand that customers can rely on.

  • Guaranteed for Life: Eddie Bauer offers a “Guaranteed for Life” policy, which means that they stand behind the quality of their products and will repair or replace any item that fails due to a manufacturing defect, free of charge.
  • Easy Returns: Returns are hassle-free with Eddie Bauer’s lenient policy – customers can return any item within one year of purchase for a full refund or exchange, regardless of the reason.
  • Free Shipping: Eddie Bauer offers free standard shipping on all orders over $49, making it easy and affordable for customers to receive their purchases.
  • Expert Advice: Eddie Bauer’s customer service team is knowledgeable and experienced in the outdoor industry, and can provide expert advice and recommendations to customers.
  • Safe and Secure: Eddie Bauer takes customer privacy and security seriously, offering secure online transactions and protecting customer data with advanced encryption technology.

Additionally, Eddie Bauer has implemented extensive COVID-19 protocols to ensure the safety of both customers and employees, including enhanced cleaning procedures, mandatory masks for employees and customers, and contactless payment options.

Guaranteed for LifeEddie Bauer will repair or replace any item that fails due to a manufacturing defect, free of charge.
Easy ReturnsCustomers can return any item within one year of purchase for a full refund or exchange.
Free ShippingEddie Bauer offers free standard shipping on all orders over $49.
Expert AdviceEddie Bauer’s customer service team can provide expert advice and recommendations to customers.
Safe and SecureEddie Bauer offers secure online transactions and protects customer data with advanced encryption technology.

Eddie Bauer’s commitment to customer satisfaction and safety is evident in their policies and procedures, making them a reliable and trustworthy brand for outdoor enthusiasts.

Comparing Eddie Bauer to other outdoor clothing brands

Eddie Bauer is a popular brand in the outdoor apparel industry. It has been around for over a century and has developed a reputation for providing high-quality and durable clothing that can withstand even the harshest of outdoor conditions. In this article, we will compare Eddie Bauer to other outdoor clothing brands and see how it stacks up.

  • North Face – North Face is one of the biggest competitors of Eddie Bauer. While North Face is more expensive than Eddie Bauer, it has a wider range of products and a more recognizable brand.
  • Columbia – Columbia is another brand that competes with Eddie Bauer. Columbia is known for its innovative technologies, such as Omni-Heat and Omni-Wick, that keep the wearer warm and dry in any weather condition.
  • Patagonia – Patagonia is a higher-end outdoor brand that focuses on sustainability and environmentally friendly practices. While Eddie Bauer also has a dedication to sustainability, Patagonia’s efforts are more well-known and have earned it a loyal customer base.

When it comes to comparing Eddie Bauer to other outdoor clothing brands, there are a few key areas to consider:

Quality – Eddie Bauer is known for its high-quality clothing that is built to last. Its products are well-crafted and designed to withstand the elements. However, other brands like Patagonia and North Face may have a reputation for higher-quality clothing due to their higher price points.

Price – Eddie Bauer is known for its affordable price points, making it an attractive option for those who want high-quality outdoor clothing at a reasonable price. While Columbia and North Face may be more expensive, they also offer a wider range of products and styles.

Design – While Eddie Bauer has classic designs that are perfect for outdoor activities, brands like Patagonia focus on minimalist and sustainable designs. Each brand has its own unique design aesthetic, making it important for consumers to choose a brand that aligns with their personal style.

Eddie BauerHigh-quality and durableAffordableClassic designs
North FaceHigh-qualityExpensiveRecognizable brand with a wide range of products
ColumbiaHigh-quality and innovativeModerately pricedTechnologically advanced designs
PatagoniaHigh-quality and sustainableExpensiveMinimalist and environmentally friendly designs

Overall, when it comes to comparing Eddie Bauer to other outdoor clothing brands, Eddie Bauer offers a great balance of quality and affordability. However, consumers should also consider their personal style and the specific features they need in their outdoor clothing to make the best choice for them.

Eddie Bauer’s Collaborations with Other Brands

Eddie Bauer, a well-known outdoor clothing and gear retailer, has been collaborating with other brands to offer more shopping options for their customers. Collaborations can result in limited-edition collections, exclusive designs, and new and innovative products.

  • Ford Motors: In 2020, Eddie Bauer teamed up with Ford Motors to release the limited-edition Ford Bronco Eddie Bauer SUV. The SUV features an exclusive paint color inspired by Eddie Bauer’s trademark green, as well as vintage-inspired badges and interior detailing.
  • Pendleton Woolen Mills: Eddie Bauer and Pendleton Woolen Mills have collaborated multiple times to create collections of clothing and accessories featuring Pendleton’s signature wool fabrics. One of their most recent collaborations includes a line of jackets, scarves, and hats made with Pendleton’s eco-wise wool.
  • Stanley: Eddie Bauer and Stanley, a brand known for its durable drinkware and food storage products, collaborated to create the Stanley + Eddie Bauer stainless steel camp cook set. The set includes two pots, four plates, and four cups, all designed for outdoor use.

Eddie Bauer also has its own in-house brand, First Ascent, which focuses on creating high-performance gear for outdoor enthusiasts. In addition to collaborations with other brands, Eddie Bauer continues to innovate and improve their products to meet the needs of their customers.

If you’re looking for unique and high-quality outdoor gear, Eddie Bauer’s collaborations with other brands are worth checking out. Keep an eye out for future collaborations and limited-edition collections that may be released in the future.


Eddie Bauer’s marketing strategies

Eddie Bauer is a well-known outdoor and lifestyle brand that has been around for over 100 years. Throughout the brand’s long history, they have implemented various marketing strategies to establish themselves as a reputable and reliable brand in their industry. One of Eddie Bauer’s core marketing strategies is to appeal to their customers’ emotions and values. They do this by highlighting how their products are designed and created to enhance people’s experiences in the outdoors.

  • Educational content: Eddie Bauer creates valuable and educational content to engage with their target audience and establish themselves as an authority in the outdoor industry. They create blog posts, articles, videos, and social media content that offer insights, tips, and inspiration for outdoor enthusiasts. They also partner with influencers and experts to create engaging content that resonates with their audience.
  • Telling a story: Eddie Bauer’s marketing campaigns tell a story to connect with their customers on a deeper level. For example, their “Why I Hike” campaign features real people sharing their personal stories about why they love to hike. By sharing authentic and relatable stories, Eddie Bauer is able to create an emotional connection with their customers and inspire them to pursue their passion for the outdoors.
  • Building a loyal community: Eddie Bauer has a strong focus on building a loyal community of customers and fans. They do this by creating exclusive opportunities for their customers to engage with the brand, such as member-only discounts, early access to new products, and exclusive experiences. By investing in their customers, Eddie Bauer is able to establish a loyal following and create brand advocates who help spread the word about their products.

Overall, Eddie Bauer’s marketing strategies focus on creating meaningful connections with their customers, building a strong community, and providing valuable and educational content. By doing so, they have established themselves as a leading outdoor and lifestyle brand that customers can trust and rely on for high-quality products and experiences.

If you’re an outdoor enthusiast looking for a brand that values your experiences and passions, Eddie Bauer is definitely a brand worth considering.

High-quality productsHigher price point compared to other outdoor brands
Strong focus on customer serviceLimited product selection compared to other outdoor brands
Established and trusted brand in the outdoor industrySome products may not be durable enough for heavy outdoor use

Overall, Eddie Bauer’s marketing strategies have helped them establish a strong brand reputation and loyal customer base. They continue to invest in creating meaningful connections with their customers and providing valuable content and experiences, making them a great choice for anyone looking for high-quality outdoor and lifestyle products.

Eddie Bauer’s Contribution to Philanthropy

Eddie Bauer is a brand that is committed to giving back to the community. Through various philanthropic efforts, the company has made significant contributions to a number of organizations and causes. Here are some of Eddie Bauer’s notable philanthropic endeavors:

  • Eddie Bauer has partnered with the American Forest Foundation to incorporate sustainable environmental practices into its supply chain. In addition, the brand has committed to planting three million trees by 2020.
  • The company has donated over $10 million to breast cancer research and awareness through its “First Ascent” line of products.
  • Eddie Bauer has also supported the National Park Foundation by donating a portion of sales from select products to the organization. Additionally, the brand has collaborated on specific park projects, such as the Yellowstone Wolf Project.

Aside from these specific efforts, Eddie Bauer also encourages its employees to get involved in their local communities by offering paid time off to participate in volunteer activities.

Through its commitment to philanthropy, Eddie Bauer is setting an inspiring example for other brands to follow. By prioritizing sustainability, supporting cancer research and awareness, and preserving national parks, the company is making a meaningful impact in the world around us.

Philanthropic EffortsOrganizations SupportedImpact
Sustainable practices in supply chainAmerican Forest Foundation3 million trees planted by 2020
Donation to breast cancer research and awarenessN/A$10 million
Donation from select product salesNational Park FoundationN/A

Overall, Eddie Bauer’s contributions to philanthropy demonstrate a strong sense of corporate social responsibility. By prioritizing sustainability, supporting a worthwhile cause such as breast cancer research and awareness, and preserving national parks, the brand is inspiring others to follow in its footsteps and make a positive impact in their communities.

Eddie Bauer’s Financial Performance and Growth Over the Years

Eddie Bauer, an outdoor apparel and accessories retailer, has been in the business for over 100 years. With its focus on high-quality products that cater to outdoor enthusiasts, Eddie Bauer has developed a loyal customer base that has kept the brand going strong.

Let’s take a closer look at Eddie Bauer’s financial performance and growth over the years.

Key Financial Metrics

  • Eddie Bauer’s revenue in 2020 was $973.1 million.
  • The company’s net income in 2020 was $53.4 million.
  • Eddie Bauer’s total assets in 2020 were $357.3 million.
  • The company’s total liabilities in 2020 were $365.9 million.

Recent Growth

Eddie Bauer has seen solid growth in recent years, with the company opening new stores and expanding its product line. In 2019, the company opened three new stores and launched an activewear collection. The activewear line was a success, and the company followed up with a second collection in 2020.

In addition to expanding its retail presence, Eddie Bauer has also been boosting its e-commerce capabilities. The company has invested in its online platform and has seen strong growth in online sales.

Historical Performance

Eddie Bauer has had its ups and downs over the years, but the company has always maintained a focus on quality and innovation. In the 1980s and 1990s, the company had a string of successful product launches, including the down suit and the first fleece jacket. These innovations helped Eddie Bauer maintain its position as a leader in the outdoor apparel market.

The company went through a rough patch in the early 2000s, but a change in ownership in 2009 helped to turn things around. Since then, Eddie Bauer has been on a steady upward trajectory, with solid financial performance and a growing customer base.


YearRevenueNet Income
2018$888.1 million$51.4 million
2019$919.5 million$50.0 million
2020$973.1 million$53.4 million

Eddie Bauer has a long history of success in the outdoor apparel market, and the company’s financial performance and growth over the years are a testament to its commitment to quality and innovation. With a loyal customer base and a strong focus on e-commerce and new product development, Eddie Bauer is well-positioned for continued success in the years to come.

Is Eddie Bauer a Good Brand FAQs

1. Is Eddie Bauer a high-quality brand?

Eddie Bauer is known for its high quality outdoor gear and apparel. Their products are designed to withstand the elements and last for years.

2. Are Eddie Bauer clothes worth the price?

With their high-quality materials and construction, Eddie Bauer clothes are generally worth the price. Plus, their lifetime guarantee ensures that you won’t have to replace their products as often.

3. Does Eddie Bauer offer sustainable products?

As a company, Eddie Bauer is committed to sustainability and offers many products made with eco-friendly materials or production methods. Look for their “green label” for sustainable products.

4. Does Eddie Bauer run true to size?

Eddie Bauer clothing generally runs true to size, but it’s always a good idea to check their size chart before purchasing. Many of their products also come in extended sizing options.

5. Can Eddie Bauer products be returned?

Yes, Eddie Bauer offers a lifetime guarantee on all their products, which means you can return or exchange them at any time. Plus, their customer service team is known for being helpful and responsive.

6. Is Eddie Bauer a good brand for outdoor activities?

Absolutely! Eddie Bauer has a long history of providing high-quality gear and apparel for outdoor enthusiasts. Their products are designed to keep you comfortable and protected in any weather.

7. Does Eddie Bauer offer any discounts or promotions?

Yes, Eddie Bauer often offers discounts and promotions through their website or email newsletter. They also have a rewards program where you can earn points for purchases and receive exclusive offers.

Closing Thoughts

We hope this article answered all your questions about whether Eddie Bauer is a good brand. From their high-quality products to their commitment to sustainability and customer service, it’s clear that Eddie Bauer is a great choice for anyone looking for outdoor gear and apparel. Thanks for reading, and be sure to check back for more informative articles in the future!