Is Ecko Unltd a Good Brand? A Comprehensive Review

Ecko Unltd is a brand that has been around for quite some time now, and it has carved a niche for itself ever since its inception. If you’re a fan of streetwear, chances are you’ve come across this brand at one point or another. But, is Ecko Unltd really as great as everyone says it is? In this article, we’ll take a closer look at what makes this brand so appealing to its target market.

It’s no secret that the streetwear scene has exploded in recent years, and Ecko Unltd has been in the thick of it. From t-shirts and hoodies to jackets and sneakers, this brand has a diverse range of offerings that appeal to a wide spectrum of people. But, what sets it apart from its peers in this competitive industry? Beyond just aesthetics, Ecko Unltd has built a reputation for quality and durability. You can expect their products to last for years, even with regular wear and tear.

If you’re still on the fence about whether or not Ecko Unltd is a brand worth investing in, consider the fact that it has remained relevant for over two decades. Streetwear trends come and go, but this brand has found a way to stay ahead of the curve and remain appealing to its target audience. When you purchase an Ecko Unltd product, you’re buying into a brand with a long and storied legacy, and that’s a valuable investment in itself.

Ecko Unltd history and background

Ecko Unltd is a popular clothing and lifestyle brand that was founded in 1993 by Marc Ecko in New York City. Known for its bold designs and edgy streetwear style, Ecko Unltd quickly gained popularity among the youth and hip-hop culture in the 90s. The brand was inspired by Marc Ecko’s love for skateboarding, graffiti, and his desire to create something unique and authentic.

Since its inception, Ecko Unltd has expanded its offerings to include a wide range of products such as clothing, accessories, footwear, fragrances, and even tech gadgets. The brand has become synonymous with the urban lifestyle and has been featured in numerous movies, TV shows, and music videos.

Key Milestones and Achievements

  • In 1999, Ecko Unltd launched its first full women’s clothing line
  • In 2002, the brand launched its first fragrance, Ecko by Marc Ecko
  • In 2004, Ecko Unltd joined forces with Complex Media to create ComplexCon, an annual festival celebrating the latest in music, fashion, and art.
  • In 2005, Ecko Unltd launched its first major ad campaign featuring celebrities such as Christina Milian, Yao Ming, and Rashard Lewis.

Ecko Unltd Today

Today, Ecko Unltd remains a popular brand among the youth and continues to push the boundaries of fashion with its unique designs and collaborations. The brand has also expanded its presence globally, with stores in over 5 continents.

In recent years, Ecko Unltd has partnered with various charities and organizations such as Save the Elephants and the Wounded Warrior Project, showing their commitment to giving back to society and supporting worthy causes.

Ecko Unltd Products

Ecko Unltd offers a diverse range of products ranging from graphic tees, hoodies, and jackets to sneakers, watches, and phone cases. The brand also partners with other entities to create unique products that align with its mission and values. For example, Ecko Unltd has collaborated with Marvel Comics, Star Wars, and Hello Kitty to create special editions of their products that appeal to fans of these franchises.

Product CategoryExamples
ClothingT-shirts, Hoodies, Joggers, Denim Jackets
FootwearSneakers, Boots, Sandals
AccessoriesHats, Belts, Wallets, Phone Cases, Watches, Sunglasses

Ecko Unltd has also recently ventured into the tech industry, launching devices such as a smartwatch and a Bluetooth speaker that combines fashion and function.

Ecko Unltd’s Target Audience

Ecko Unltd is a streetwear brand that offers clothing and accessories for men, women, and kids. The brand was founded in 1993 by Marc Ecko, and since then, it has become a popular choice for the young, hip, and edgy crowd. Ecko Unltd has a specific target audience that they cater to through their designs, style, and marketing. Below are some of the key characteristics of Ecko Unltd’s target audience:

  • The age range of Ecko Unltd’s target audience is between 15 and 35 years old.
  • They are fashion-conscious and always on the lookout for the latest trends.
  • They are edgy, rebellious, and not afraid to stand out from the crowd.
  • They are interested in music, sports, and other popular culture.
  • They want to express their personality and individuality through the clothes they wear.
  • They are mostly urban dwellers, living in cities and suburbs.

Ecko Unltd’s designs feature bold patterns, bright colors, and graphic prints that appeal to their target audience. The brand’s clothing and accessories are perfect for people who want to make a statement with their fashion choices. Ecko Unltd’s marketing campaigns are also tailored to their target audience, with endorsements from celebrities and influencers who resonate with their brand image.

If you’re looking for streetwear that’s bold, edgy, and reflects a rebellious spirit, Ecko Unltd is the brand for you. Their clothing and accessories are designed for the young, fashion-conscious, and edgy crowd who want to stand out from the crowd.


Ecko Unltd’s target audience is a group of young, fashion-conscious, and edgy individuals who want to express their personality and individuality through the clothes they wear. The brand’s unique designs, bold patterns, and graphic prints resonate with this audience, making Ecko Unltd a popular choice for those who want to make a statement with their fashion choices.

Target Audience CharacteristicsDescription
Age Range15-35 years old
Fashion SenseFashion-conscious, always on the lookout for the latest trends
PersonalityEdgy, rebellious, not afraid to stand out from the crowd
InterestsMusic, sports, popular culture
ExpressionWant to express their personality and individuality through fashion
LocationMostly urban dwellers, living in cities and suburbs

Ecko Unltd’s target audience is the driving force behind the brand’s unique designs and marketing campaigns. If you’re a part of this audience, Ecko Unltd’s clothing and accessories are a great way to express your personality and individuality through fashion while making a bold statement.

Top-Selling Ecko Unltd Products

Ecko Unltd has been dominating the urban fashion scene for over two decades. Their products are designed to reflect the culture of hip-hop, skateboarding, and graffiti. The brand is recognized worldwide and has a loyal fan base that swears by the quality of their products. In this article, we will take a closer look at some of the top-selling Ecko Unltd products.


  • Hoodies – Ecko Unltd hoodies are extremely popular due to their stylish designs and superior quality. They are made from high-quality materials that guarantee durability and comfort. The brand offers a wide range of styles to choose from, including pullover hoodies, zip-up hoodies, and sleeveless hoodies.
  • T-Shirts – Ecko Unltd t-shirts are a staple in urban fashion. They feature bold graphics and designs that showcase hip-hop and street culture. The brand offers a variety of styles, including classic crew necks, v-necks, and graphic tees.
  • Jeans – Ecko Unltd jeans are designed to fit perfectly on all body types. They are made from premium denim and feature unique washes and finishes. The brand offers a variety of styles, including straight-leg, bootcut, and skinny jeans.


Ecko Unltd accessories are the perfect way to add some style to your outfit. Here are some of their most popular accessories:

  • Watches – Ecko Unltd watches are stylish and functional. They feature unique designs that showcase the brand’s love for street culture.
  • Hats – Ecko Unltd hats are a must-have for any urban fashion enthusiast. They feature bold graphics and designs that are guaranteed to turn heads.
  • Bags – Ecko Unltd bags are the perfect way to carry your essentials in style. They are made from high-quality materials and feature unique designs.


Ecko Unltd footwear is designed to be both stylish and comfortable. Here are some of their top-selling shoes:

  • Sneakers – Ecko Unltd sneakers feature unique designs and are made from high-quality materials. They are perfect for everyday wear or for a night out.
  • Boots – Ecko Unltd boots are perfect for the colder months. They are made from durable materials and are designed to keep your feet warm and dry.
  • Slip-Ons – Ecko Unltd slip-ons are the perfect combination of style and comfort. They are easy to slip on and off and are perfect for casual wear.


If you’re looking for stylish and high-quality urban fashion, then Ecko Unltd is definitely worth checking out. Their products are designed to reflect the culture of hip-hop, skateboarding, and graffiti, and they have a loyal fan base that swears by the quality of their products. From clothing to footwear and accessories, Ecko Unltd has something for everyone.

High-quality materialsCan be expensive
Varied selection of productsNot suitable for all styles and tastes
Unique designsCan be difficult to find in certain areas

Overall, Ecko Unltd is a great brand for anyone who loves urban fashion and wants to stay on trend. Just be prepared to spend a little extra for the high-quality and unique designs that come with the name.

Ecko Unltd’s Marketing Strategies

Ecko Unltd has made a strong impact on the fashion industry with its unique and edgy designs. The brand has been successful in using various marketing strategies to reach its target audience, including:

  • Sponsorship: Ecko Unltd has sponsored various events and celebrities to gain visibility and reach a wider audience. For instance, the brand sponsored the graffiti competition, “Graffiti Battle Royale,” which was a huge success and helped in building brand awareness.
  • Social Media: Ecko Unltd leverages various social media platforms, such as Instagram, Facebook, and Twitter, to connect with its audience and keep them engaged. By creating relevant content that resonates with its target audience, the brand has managed to create a sense of community around its brand.
  • Partnerships: Ecko Unltd has also formed partnerships with other brands, such as Playstation, to create limited edition merchandise. By collaborating with other brands, Ecko Unltd has managed to appeal to a wider audience and create a buzz around its products.

In addition to these strategies, Ecko Unltd has also adopted a unique approach to its product packaging. The brand packages its products in a way that is visually appealing and attractive to its target audience. This has helped to create a strong brand identity and differentiate its products from those of its competitors.

Ecko Unltd’s Bold Marketing Campaigns

Ecko Unltd is known for its bold and fearless marketing campaigns that push the boundaries and challenge the status quo. One of the most memorable campaigns by the brand was the “Still Free” campaign, which featured a T-shirt design with a picture of a handcuffed man behind bars. The campaign aimed to highlight the issue of police brutality and sparked a heated debate on social media.

The brand’s “Save the Rhino” campaign was another successful example of its bold approach to marketing. Ecko Unltd collaborated with the WWF to create limited edition T-shirts with rhino graphics. The proceeds from the sales were donated to the WWF to aid in the conservation of rhinos. The campaign received rave reviews from customers and helped to establish Ecko Unltd as a socially responsible brand.

Still Free CampaignTo raise awareness about police brutalitySpark a debate on social media and increase brand visibility
Save the Rhino CampaignTo promote the conservation of rhinosEstablish Ecko Unltd as a socially responsible brand and increase customer loyalty

Ecko Unltd’s marketing strategies have helped it to establish a strong brand identity and connect with its target audience. By leveraging various marketing channels and adopting a unique approach to marketing, Ecko Unltd has managed to stay relevant and competitive in the fashion industry.

Collaborations with other brands by Ecko Unltd

Ecko Unltd is known for its premium streetwear style and collaborations with others brands. The brand has partnered with numerous companies to produce unique collections that cater to a broader audience. Here are some of the brand’s notable collaborations:

  • Marvel: Ecko Unltd has collaborated with Marvel Comics to create a limited edition collection of superhero-themed apparel and accessories featuring iconic characters like Spider-Man and the Avengers. The collection merges the brand’s signature style with the famous superheroes’ iconic designs, providing fans with an exclusive way to showcase their love for the superhero universe.
  • Star Wars: Ecko Unltd has partnered with Star Wars to create an exclusive line of streetwear inspired by the iconic characters and designs of the space epic. The collection features items ranging from t-shirts and hoodies to accessories, with most of them incorporating elements from the Star Wars franchise
  • NBA: Ecko Unltd has collaborated with the NBA to create a unique line of streetwear and basketball merchandise. The collection consists of t-shirts, hoodies, and hats featuring the logos of different NBA teams, ranging from the popular teams like the Lakers to the lesser-known teams like the Hornets. The partnership between the two brands has enabled fans to access a wide range of merchandise, thereby strengthening the brands’ relationship with basketball enthusiasts.
  • MTV: Ecko Unltd has collaborated with MTV to produce a collection of streetwear that resonates with music fans worldwide. The collection incorporates MTV’s visual aesthetic, merged with Ecko Unltd’s streetwear vibe, creating a unique blend of fashion and music culture.
  • Pharrell Williams: Ecko Unltd has worked with Pharrell Williams, a renowned musician, and fashion icon, to create a unique streetwear line that reflects the artist’s personality and fashion sense. The collection features bold colors, unique designs, and a signature style that epitomizes Pharrell Williams’ fashion preferences.

Ecko Unltd’s collaborations with other brands are a testament to the brand’s commitment to producing unique, high-quality streetwear for its diverse community of customers. These partnerships also serve to create exclusive collections that blend the unique artistic visions of both brands involved, providing fans with a fresh take on streetwear and popular culture.

Ecko Unltd’s Presence in the Fashion Industry

Ecko Unltd is a clothing brand that has made a name for itself in the fashion industry. Established in 1993 by Marc Ecko, the brand quickly gained popularity among the urban youth culture, primarily due to its streetwear styling and bold graphics.

Here are some of the ways that Ecko Unltd has established its presence in the fashion industry:

  • Ecko Unltd started as a streetwear brand but has now expanded into sportswear, sneakers, and other fashion accessories.
  • The brand’s unique designs and bold graphics are recognizable and have gained a following of loyal customers.
  • The brand has collaborated with high-profile names such as JAY-Z, Pharrell Williams, and Complex, among others, which has contributed to its exposure and increased its popularity.

Ecko Unltd’s street-inspired fashion has made it a staple in hip-hop fashion and sub-culture. The brand has resonated with a younger generation that is looking for something different and unique. It has also stood the test of time, maintaining its relevance over the years.

As for its retail presence, Ecko Unltd products are available in various stores worldwide, including Macy’s, Dillard’s, and Foot Locker, to name a few. The brand has also maintained a strong online presence, which has contributed to its widespread popularity.

Year Established:1993
Headquarters:New York City
Products:Clothing, sportswear, sneakers, and fashion accessories.
Celebrity Collaborations:JAY-Z, Pharrell Williams, Complex, and more.

Overall, Ecko Unltd is a brand that has established its presence in the fashion industry and continues to innovate and evolve its product offerings. Its unique designs, collaborations, and loyal customer base have contributed to its success and position in the market.

Ecko Unltd’s Use of Sustainable Materials and Ethical Production Practices

Ecko Unltd, a clothing brand founded by Marc Ecko in 1993, has grown to be recognized internationally for its streetwear fashion and accessible price point. Beyond its cool factor and style appeal, Ecko Unltd is committed to ethical production practices and sustainability in material sourcing.

  • Ecko Unltd uses sustainable and eco-friendly materials such as organic cotton, recycled polyester, and hemp. These materials are not only better for the environment, but also for the workers involved in the production process.
  • Ecko Unltd is committed to ethical production practices, ensuring that their workers are treated fairly and paid living wages. They also have a Code of Conduct which ensures the safety and well-being of their workers.
  • They also work with suppliers who share their values and hold similar sustainability standards. They aim to reduce their carbon footprint and eliminate waste throughout the production process.

By adopting sustainable and ethical practices, Ecko Unltd is setting an example for other brands in the fashion industry, encouraging a shift towards more responsible and conscious business practices. It’s not just about creating fashionable and trendy clothing, but also about making a difference in the world in a positive way.

Many people are now becoming mindful of the impact their purchases have on the environment and society. By choosing to support brands like Ecko Unltd, they are able to make an informed decision while also making a positive impact with their purchase.

Ecko Unltd’s Sustainability Efforts

Ecko Unltd’s sustainability efforts are a testament to their commitment to reducing their environmental impact. They use eco-friendly materials and aim to reduce their carbon footprint and waste throughout the production process.

Use of Sustainable MaterialsEcko Unltd uses eco-friendly materials such as organic cotton, recycled polyester, and hemp to reduce their environmental footprint.
Reducing WasteThey aim to reduce waste in their production process by using scraps of discarded materials to create new products or giving them to organizations who repurpose them.
Carbon Footprint ReductionEcko Unltd is working on reducing their carbon footprint by setting targets and investing in renewable energy sources to power their operations.
PartnershipsThey are committed to working with suppliers who share their values and sustainability standards to ensure that their entire supply chain is eco-friendly and socially responsible.

Ecko Unltd’s efforts in sustainability and ethical production practices demonstrate their dedication to creating a better world through fashion. By prioritizing these values, Ecko Unltd is leading the way for other fashion brands and encouraging consumers to make more informed and ethical choices when it comes to clothing purchases.

Comparison of Ecko Unltd to other streetwear brands

Ecko Unltd is a popular streetwear brand that has been around since the mid-90s, and it has established a strong reputation within the fashion industry. However, when compared to other streetwear brands, how does Ecko Unltd stack up?

  • Supreme: Supreme is one of the most popular streetwear brands in the world and is known for its collaborations with top designers and artists. In terms of popularity, Ecko Unltd can’t really compare to Supreme, but the two brands appeal to different audiences. Ecko Unltd focuses on the urban and hip-hop market, while Supreme caters to a broader demographic that includes skaters and young adults.
  • Bape: Bape is another streetwear brand that has a strong following, particularly in Japan. Like Supreme, Bape has a global appeal and focuses on a more diverse range of fashion styles. While Ecko Unltd’s design aesthetic may not be as eclectic as Bape’s, it still has a strong urban identity and sports-inspired look that appeals to its target demographic.
  • Stüssy: Stüssy is a brand that shares a similar history to Ecko Unltd, as both were established in the 90s and rose to prominence in the early 2000s. Stüssy is known for its retro aesthetic, and it has been able to maintain a relevant and fashion-forward image over the years. While Ecko Unltd may not have the same level of cultural significance as Stüssy, it has still managed to maintain relevance in the streetwear market.

Overall, Ecko Unltd may not have the same level of global recognition as some of the other streetwear brands, but it has a strong identity and fan base within the urban and hip-hop communities. Its designs are trendy and approachable, making it a great option for those seeking affordable and stylish streetwear options.

If we take a look at the table below, we can compare Ecko Unltd to some of the streetwear brands mentioned above based on factors such as price range, design aesthetic, and target audience.

BrandPrice RangeDesign AestheticTarget Audience
Ecko Unltd$Sports-inspiredUrban and hip-hop
Supreme$$Diverse collaborationsSkaters and young adults
Bape$$$Eclectic and boldDiverse range of fashion styles
Stüssy$$RetroVaried demographic

While each brand has its own unique style and appeal, Ecko Unltd remains a strong contender in the streetwear market. Its affordable price range and trendy designs make it an accessible option for those looking for stylish streetwear options.

Ecko Unltd’s Impact on Hip Hop Culture

Ecko Unltd is a clothing brand that has made a significant impact on hip hop culture. The brand was established in 1993 by Marc Ecko, and it quickly gained a following among artists and fans in the hip hop community.

  • Collaborations with Hip Hop Artists: Ecko Unltd has collaborated with numerous hip hop artists, including Jay Z, Nas, and Wu-Tang Clan. These collaborations have helped to increase the brand’s exposure and solidify its place in hip hop culture.
  • Distinctive Design and Style: Ecko Unltd’s designs are known for their bold graphics, bright colors, and oversized logos. These elements have become synonymous with the hip hop fashion style, and have been imitated by other brands looking to tap into the hip hop market.
  • Support for Emerging Artists: Ecko Unltd has always been a supporter of emerging artists, and has often used its platform to showcase new talent. This support has helped to foster a community of young artists in the hip hop community, and has contributed to the genre’s continued growth and evolution.

One of the most iconic images associated with Ecko Unltd is the rhino logo, which is inspired by the idea of strength and resilience. This image has become a rallying point for many in the hip hop community, who see themselves as fighting against oppression and adversity.

Overall, Ecko Unltd has had a significant impact on hip hop culture, and its influence can still be felt today. From its collaborations with hip hop artists to its distinctive design and style, Ecko Unltd has helped to shape and define the hip hop fashion industry.

Strong impact on hip hop cultureSome designs may not be suitable for all audiences
Collaborations with hip hop artistsBrand has faced financial difficulties in recent years
Support for emerging artists

Despite facing some financial difficulties in recent years, Ecko Unltd remains a beloved brand in the hip hop community, thanks to its longstanding support for emerging artists and its distinctive design and style.

Future prospects for Ecko Unltd as a brand.

Ecko Unltd is a streetwear fashion and lifestyle brand that began in the 1990s. Despite its ups and downs, Ecko Unltd has managed to remain relevant for over two decades in the fashion industry. As a brand that caters to the younger generation, Ecko Unltd has a long way to go to keep up with the evolving market trends. Here are the future prospects for Ecko Unltd as a brand:

  • 1. Diversification of product range: Ecko Unltd has been primarily known as a clothing brand. In the future, the brand could expand its product range to accessories, shoes, and sneakers.
  • 2. Collaboration with popular brands: The collaboration of Ecko Unltd with big-name brands can serve as a major catalyst for the brand’s growth. A collaboration with a trusted and celebrated brand can increase the market value of Ecko Unltd products.
  • 3. Expansion of global reach: Ecko Unltd has already expanded its business globally, but there is still a lot of work to be done. The brand needs to strive to establish a larger market in regions it has not yet reached.

The future of Ecko Unltd as a brand lies in how well it can keep up with the changing trends and preferences of the younger generation. The brand has a large social media following, which can be a driving force in its growth. Creating more distinct and innovative designs with consistency could considerably increase the potential of Ecko Unltd as a brand.

Well-known brand in streetwear fashionDifficulty in keeping up with changing trendsGrowth potential in collaborations with other brandsCompetition from other streetwear brands
Large following on social mediaRelatively smaller product range compared to competitorsGlobal expansion prospectsConsumer shift towards sustainable and eco-friendly fashion choices

In conclusion, the future of Ecko Unltd as a brand will depend on how it addresses its weaknesses and utilizes its strengths. The brand needs to diversify its product range, create unique designs, carry out collaborations, and expand its global market. Ecko Unltd has the potential to become a top player in the streetwear fashion industry if it continues to evolve with changing trends and cater to its followers.

Is Ecko Unltd a Good Brand? FAQs

Q: Is Ecko Unltd a reliable brand?
A: Yes, Ecko Unltd is a reliable brand that has been around since 1993.

Q: Does Ecko Unltd use quality materials for their clothing?
A: Yes, Ecko Unltd uses high-quality materials for their clothing to ensure customer satisfaction.

Q: Does Ecko Unltd offer a good selection of products?
A: Yes, Ecko Unltd offers a wide range of products that cater to different styles and preferences.

Q: Is Ecko Unltd affordable?
A: Yes, Ecko Unltd offers reasonably priced products, making it accessible to a broader audience.

Q: Does Ecko Unltd have a good reputation in the fashion industry?
A: Yes, Ecko Unltd has a reputable standing because of its quality products and innovative designs.

Q: Does Ecko Unltd have a good return policy?
A: Yes, Ecko Unltd has a fair return policy to ensure customer satisfaction.

Q: Is Ecko Unltd a good brand for streetwear fashion?
A: Yes, Ecko Unltd is known for its top-notch streetwear fashion products that cater to a diverse customer base.

Closing Thoughts: Thanks for Reading!

We hope these FAQs helped you understand why Ecko Unltd is a great brand. Their use of high-quality materials, diverse product selection, and fair return policy make them a reliable choice for fashion-conscious consumers. If you’re in the market for streetwear fashion, we highly recommend checking out Ecko Unltd. Thanks for reading, and we hope to see you again soon!