Is Dockers a Good Brand? A Comprehensive Review and Analysis

Dockers is a well-known brand that has been around for decades. They are known for producing high-quality clothing and accessories that are perfect for both casual and formal settings. But the question remains, is Dockers a good brand? Well, the answer is yes! Dockers has proven time and time again that they are an excellent brand that produces high-quality products that are both functional, stylish, and comfortable.

Dockers has an extensive range of products that cater to both men and women. Their line of clothing includes pants, shorts, shirts, jackets, and more. They also offer accessories such as belts, shoes, and bags that perfectly complement their clothing line. Dockers’ products are made from high-quality materials that are designed to last for years, making them an excellent investment in your wardrobe.

In addition to quality, Dockers is also known for their attention to detail. From the design of their clothing to the packaging of their products, they strive to ensure that every aspect of their brand is flawless. This dedication to detail has helped them build a loyal customer base that appreciates their commitment to excellence. So, if you’re in the market for high-quality clothing and accessories, Dockers is an excellent brand to consider.

History of Dockers Brand

Dockers is a brand of khaki garments owned by Levi Strauss & Co. The brand was launched in 1986 as a separate line from Levi’s jeans. Dockers has since evolved into a global fashion brand, offering versatile attire for men and women, including pants, shorts, shirts, suits, and jackets.

The creation of Dockers came from a need to provide comfortable, casual pants that were acceptable in the workplace. The brand was aimed at the growing casual dress codes happening in the American workplace during the 1980s, as companies shifted from traditional suits and ties to a more relaxed work environment.

  • Dockers started with just three styles of khaki pants: Alpha, Beta, and Gamma.
  • The brand’s signature feature is the small, embroidered anchor on the back pocket of its pants.
  • Since its inception, Dockers has received many awards and accolades for its quality and innovation in the khaki fashion industry.

Today, Dockers is a staple in the world of casual fashion and continues to innovate with new lines of clothing and sustainability initiatives. Its history as a brand that revolutionized the way men dressed in the workplace has cemented its place in American fashion history.

Comparison of Dockers with other clothing brands

Dockers is a brand that has been around since 1986 and has gained a reputation for producing high-quality clothing, especially in the men’s casual wear category. In this subsection, we will compare Dockers with other clothing brands and look at what sets Dockers apart from the competition.

Key factors that set Dockers apart from other clothing brands

  • Dockers offers a diverse range of products, including pants, shorts, shirts, jackets, and accessories for both men and women.
  • Dockers has a reputation for producing high-quality clothes that are comfortable, durable, and stylish.
  • Dockers offers versatile clothing that can be dressed up or down, making it suitable for a wide range of occasions.

Dockers vs. Levi’s

Levi’s is another well-known clothing brand that has been around for over a century. Although Dockers and Levi’s are both part of the same company, there are some notable differences between the two brands.

  • Dockers focuses more on casual wear, while Levi’s offers a wider range of products, including formal wear and accessories.
  • Dockers uses softer and lighter fabrics, making their products more comfortable to wear, while Levi’s products are generally heavier and sturdier.

Dockers vs. GAP

GAP is another popular clothing brand that offers a wide range of products for men, women, and children. Let’s compare Dockers and GAP to see what sets them apart.

  • Dockers has a wider range of products, including accessories, while GAP mainly focuses on clothing.
  • Dockers offers versatile clothing that can be worn for a range of occasions, while GAP leans towards more casual wear.


Overall, Dockers is a well-established brand that has earned a reputation for producing high-quality clothing that is comfortable, durable, and stylish. While there are many other clothing brands out there, Dockers sets itself apart through its diverse range of products, versatile styles, and commitment to quality.

Key factorsDockersLevi’sGAP
Range of productsWideWideNarrower than Dockers and Levi’s
FocusCasual wearWide range of products, including formal wearMore casual than Dockers
Fabric and comfortSofter and lighterHeavier and sturdier

When comparing these three well-known clothing brands, it’s clear that Dockers stands out for its versatile clothing, wide range of products, and use of softer and lighter fabrics to ensure maximum comfort for its customers.

Product Diversity Offered by Dockers

Dockers is a clothing brand that has been around since 1986 and has become popular for its comfortable and stylish trousers. Over the years, they have diversified their product line to offer a broad range of clothes. They cater to all genders, different seasons, and a wide variety of occasions. Customers can choose from a massive selection of high-quality materials, vibrant colours, and trendy styles.

  • Pants: Dockers started their product line by offering khaki pants, which are still their most popular product. Besides their classic khaki pants, they have added other styles as well like slim fit, straight fit, and relaxed fit. These pants are available in various materials such as cotton, chino, and twill.
  • Shirts: Dockers offer a wide range of shirts also. They have casual shirts, dress shirts, long sleeve, short sleeve, classic fits, slim fits, and many other options. Their shirts come in trendy colours and high-quality fabrics that make them worth buying.
  • Outerwear: Dockers have extended their portfolio to outerwear as well. They offer different types of jackets and blazers that cater to all needs, including bomber jackets, leather jackets, sports jackets, and many more.

Dockers also offer various accessories such as belts, hats, caps, socks that can be purchased separately or as a set with their outfits. Their product diversity and availability in different sizes make them a preferred brand for workwear, outdoor activities, casual wear, and formal occasions.

If you are interested in knowing what category or style Dockers offers, you can find more details on their website or physical stores.


All in all, Dockers’ product line is extensive and diverse. They offer high-quality products that cater to different needs, occasions, and styles. Their product line demonstrates that Dockers is more than just a khaki pant brand. They have come a long way since their inception and managed to keep up with modern fashion trends.

– Great variety of products to choose from
– Excellent quality
– Affordable prices
– Suitable for all seasons and occasions
– Available in different sizes
– No free shipping options
– Limited colours in some categories

Therefore, Dockers is a highly recommended brand for anyone looking for comfortable, stylish, and versatile clothing options.

Target Market of Dockers

Dockers, a brand born in San Francisco during the 1980s, is known for its khaki pants and comfortable casual wear. Over time, the brand has expanded to include more styles and products, but it has remained true to its roots of timeless versatility, exceptional comfort, and durability. Dockers caters to a range of customers, and its target market includes:

  • Professional men and women who need comfortable and stylish office wear
  • College students looking for affordable and trendy casual wear
  • Outdoorsy individuals who need tough but comfortable clothing for their hobbies
  • Urbanites who demand stylish and comfortable clothing for daily wear
  • Individuals who require sustainable and eco-friendly clothing

Dockers offers clothing that can be worn for various occasions and by people from different walks of life. The brand provides high-quality clothing and accessories for both men and women in different sizes and styles.

The following table outlines the key characteristics of the target market of Dockers:

Target Market CharacteristicDescription
DemographicsMen and women aged 18-50, from different racial and cultural backgrounds, with different income levels
Purchasing PowerPrefer affordable and reasonably priced products that provide good value for money
PsychographicsValue comfort, style, and sustainability in clothing; prioritize quality, durability, and versatility over fashion trends.
Behavioral TraitsRegularly purchase casual, work, and outdoor clothing; prefer brands that align with their personal values and lifestyle choices

Dockers’ target market is made up of individuals who prioritize comfort, style, and versatility in their clothing choices. They are value-conscious and appreciate clothing that is durable and can be worn for various occasions. Furthermore, they prioritize brands that align with their personal values and lifestyle choices, such as sustainability. Dockers is a brand that caters to these needs, and its products are designed to provide exceptional comfort, style, and durability.

Quality of Dockers Clothing

Dockers is a brand that has been around for over three decades. In that time, they have established themselves as one of the leading manufacturers of quality clothing. Dockers clothing is known for its durability and style. The brand offers a wide range of clothing, from pants to shirts, and everything in between.

  • Material: The quality of the material used to make clothing is paramount. Dockers clothing is made from high quality, durable materials such as cotton, polyester, and wool. These materials ensure that the clothing is comfortable, breathable, and long-lasting.
  • Craftsmanship: The attention to detail in the construction of Dockers clothing is evident. The stitching is neat and even, and the seams are reinforced to prevent fraying. The clothing is also designed to be functional, with pockets and other features that make them practical for everyday wear.
  • Fit: Dockers clothing is designed to fit well and flatter the figure. They offer a range of sizes and styles, so there is something for everyone. The clothing is also cut to be comfortable without being too loose or too tight.

Overall, the quality of Dockers clothing is exceptional. The brand uses high quality materials and pays attention to detail in the craftsmanship of their clothing. They also offer a range of sizes and styles, so everyone can find something that fits well and looks great.

Why Trust Dockers For Quality Clothing?

Dockers has been in business for over 30 years, and in that time they have established a reputation for quality and durability. They have been able to do this by using high quality materials and paying close attention to the construction of their clothing. They also offer a range of styles and sizes, so there is something for everyone.

In addition to their reputation, Dockers offers a 100% satisfaction guarantee. If you are not completely satisfied with your purchase, they will make it right. This level of customer service shows that they stand behind their products and are confident in their quality.

Dockers Clothing: A Wide Range of Options

Dockers offers a wide range of clothing options for men and women. From pants to shirts, shorts to dresses, they have something for every occasion. Their clothing is designed to be versatile, so you can wear it to work, out with friends, or even just lounging around the house.

Men’s ClothingWomen’s Clothing

No matter your style or needs, Dockers has something for you. Their clothing is practical, stylish, and made from high quality materials, so you can feel confident in your purchase.

Availability of Dockers products

If you’re looking for versatile and stylish clothing that can be worn for both work and casual occasions, Dockers is a good brand to consider. The brand offers a range of high-quality clothing for men and women, including pants, shorts, shirts, and jackets. Let’s explore where you can find Dockers products.

  • Online: Dockers products are widely available online, through the brand’s official website, as well as on other popular e-commerce sites like Amazon, Macy’s, Target, and Zappos. Shopping online gives you access to the brand’s full product line, including exclusive collections and deals that may not be available in stores.
  • Retail stores: Dockers products can be found at a variety of brick-and-mortar retailers, including department stores like Macy’s and JCPenney, as well as specialty stores like Men’s Wearhouse and Nordstrom Rack. Keep in mind that not all stores carry the full range of Dockers products, so it’s best to check the store’s website or call ahead before visiting.
  • Outlet stores: For even better deals on Dockers products, check out the brand’s outlet stores, which can be found in outlet malls and shopping centers across the country. At outlet stores, you can find discounted items from past seasons, as well as exclusive deals on current products.

Overall, Dockers products are widely available and easy to find both online and in stores. With so many options to choose from, you’re sure to find the perfect Dockers item for your needs and style.

Size and Fit

Dockers is known for its great quality clothing that is comfortable and fits well. The brand offers a range of sizes including regular, big and tall, and slim fit options for both men and women.

To ensure you get the best fit possible, Dockers provides detailed size charts on their website that include measurements for waist, inseam, hip, and thigh. This makes it easy to find the right size for every body type.

Material and Durability

Dockers products are known for their high-quality materials, including sturdy cotton twill and breathable moisture-wicking fabrics. This makes them great for active individuals who need to stay comfortable throughout the day.

Additionally, Dockers uses high-quality stitching and finishes to ensure that their products are durable and can withstand everyday wear and tear. This means that you can enjoy your Dockers items for years to come, without worrying about them falling apart or losing their shape.

Price Range

Prices for Dockers products can vary widely depending on the specific item, size, and retailer. Generally, pants and shorts range from $30-$80, shirts from $20-$50, and jackets from $50-$150. However, keep an eye out for sales and special deals, which can make Dockers clothing even more affordable.

While Dockers clothing may be pricier than some cheaper alternatives, it’s important to keep in mind the quality and durability of the products you’re investing in. Dockers products are made to last, so you won’t have to replace them as often as you would with cheaper, lower-quality options.

Fits well and is comfortableMay be pricier than some cheaper alternatives
High-quality materials and durable finishesNot all retailers carry the full range of products
Widely available online and in stores

In conclusion, Dockers is a great brand for those looking for versatile and durable clothing that fits well and is comfortable. While it may be pricier than some cheaper alternatives, the quality and longevity of the products makes them a smart investment for your wardrobe.

Price range of Dockers products

Dockers is a well-known brand that specializes in creating high-quality clothing pieces for men and women. The brand offers a vast selection of products that cater to every style and preference. In terms of pricing, Dockers products can be classified as mid-range, with prices that are affordable and reasonable for the quality of the clothes.

  • The price range for Dockers pants is between $50 to $80, depending on the style and type of material used.
  • Shirts and tops from Dockers are usually priced between $30 to $50, again depending on the design and material used.
  • The brand’s outerwear and jackets come at a slightly higher price point, with prices ranging from $80 to $150.

It’s worth noting that Dockers offers sales and promotions all year round, which can significantly reduce the price of their products. So if you’re looking to score a deal, keep an eye out for seasonal sales and discounts.

In terms of value for money, Dockers products are definitely worth considering. The brand has established a reputation for producing clothes that are durable, comfortable, and versatile, making them suitable for both casual and formal occasions.

ProductPrice range
Pants$50 – $80
Shirts and tops$30 – $50
Outerwear and jackets$80 – $150

Overall, Dockers is a good brand to consider if you’re looking for high-quality and stylish clothing pieces that are reasonably priced. With a wide selection of products to choose from and frequent sales and discounts, you’re sure to find something that fits your style and budget.

Marketing strategy of Dockers

Dockers is a brand known for its stylish and comfortable khaki pants for both men and women. It was created by Levi Strauss & Co. in 1986 as a response to the popularity of casual Fridays in the workplace. The brand aims to provide versatile clothing for everyday wear that can transition easily from work to play.

Dockers’ marketing strategy is centered around its core values of comfort, style, and versatility. The brand employs a variety of marketing tactics to reach its target audience and promote its products.

  • Advertising: Dockers invests heavily in traditional advertising methods such as TV commercials, print ads, and billboards. The brand also utilizes social media advertising to reach its younger, tech-savvy audience.
  • Product placement: Dockers has been featured in popular TV shows and movies, including Mad Men and The Internship. This provides the brand with valuable exposure and can potentially lead to an increase in sales.
  • Event sponsorship: Dockers sponsors various events and festivals, including the Coachella Valley Music and Arts Festival. This allows the brand to connect with its target audience and showcase its products in a fun and interactive environment.

In addition to these marketing tactics, Dockers has also expanded its product line to include more than just khaki pants. The brand now offers a range of clothing items such as dress shirts, shorts, and jackets. This expansion allows Dockers to appeal to a wider range of customers and offer more opportunities for cross-selling.

Dockers’ marketing strategy has proven successful in creating brand recognition and driving sales. According to Statista, the brand generated over $2 billion in global revenue in 2019 and continues to grow.

Strong brand recognitionPerceived as “old-fashioned” by some customers
Well-established distribution channelsRelatively high price point compared to competitors
Effective marketing campaignsLimited product line

Overall, Dockers’ marketing strategy has been successful in positioning the brand as a leader in comfortable and versatile clothing. While the brand faces some challenges, its strong brand recognition, effective marketing campaigns, and well-established distribution channels continue to contribute to its success.

Sustainability practices in Dockers manufacturing process

As a company, Dockers is committed to reducing its impact on the environment by implementing sustainable practices throughout its manufacturing process. These practices include:

  • Using sustainable materials – Dockers uses organic cotton, recycled polyester, and other sustainable materials to reduce their impact on the environment.
  • Reducing water usage – Dockers has reduced water usage by 50% in their manufacturing process by implementing water-efficient technologies.
  • Reducing energy usage – Dockers has reduced energy usage in their manufacturing facilities by implementing energy-efficient lighting and machinery.

In addition to these practices, Dockers also works with suppliers to ensure that they are following sustainable practices. They have a Supplier Code of Conduct that outlines the standards that suppliers must meet in terms of labor practices, environmental responsibility, and ethical business practices.

Furthermore, Dockers is committed to reducing waste by implementing a closed-loop manufacturing process. This means that they reuse and recycle materials as much as possible to reduce the amount of waste that is generated in the manufacturing process.

Sustainable PracticeDetails
Using sustainable materialsDockers uses organic cotton, recycled polyester, and other sustainable materials to reduce their impact on the environment.
Reducing water usageDockers has reduced water usage by 50% in their manufacturing process by implementing water-efficient technologies.
Reducing energy usageDockers has reduced energy usage in their manufacturing facilities by implementing energy-efficient lighting and machinery.

Overall, Dockers is taking significant steps to reduce its impact on the environment and promote sustainability in its manufacturing process. By using sustainable materials, reducing water and energy usage, and implementing a closed-loop manufacturing process, Dockers is setting an example for other companies to follow.

Customer satisfaction with Dockers products

When it comes to customer satisfaction, Dockers has been a popular brand for decades due to their high-quality products. The company constantly improves their products to meet customer needs, resulting in a large number of loyal customers.

  • Dockers pants are known for their durability and comfort, which meets the demands of customers who want a good investment in their wardrobe.
  • The brand has also expanded its product offerings in recent years to include shirts, shorts, and accessories, allowing customers to build a complete outfit from one brand.
  • Dockers uses materials that are eco-friendly, which has also been a factor in customers’ decisions to purchase their products.

According to a customer satisfaction survey on the Dockers website, over 80% of customers who bought Dockers reported being satisfied with their purchase. This is due to the brand’s ability to connect with its customers, understand their needs, and produce high-quality products.


Overall, Dockers has proven to be a reliable brand for customers who value comfort, durability, and style. With positive feedback from customers and an ongoing commitment to producing high-quality products, it’s easy to see why Dockers remains a popular choice among consumers.

Is Dockers a good brand? FAQ

1. What kind of products does Dockers offer?
Dockers offers a variety of clothing items, including pants, shorts, shirts, jackets, and accessories such as belts and wallets.

2. Are Dockers clothes durable?
Dockers are known for their high-quality construction, which makes their clothing items durable and long-lasting.

3. Is Dockers environmentally friendly?
Dockers is committed to sustainability and has introduced a variety of eco-friendly practices in their production process, such as using recycled materials and reducing water usage.

4. Is Dockers clothing comfortable?
Dockers clothing is designed to be comfortable and easy to wear, making them a popular choice for everyday wear.

5. Are Dockers clothes stylish?
Dockers clothing is stylish and versatile, with classic designs that never go out of style.

6. How does Dockers compare to other clothing brands?
Dockers is known for its high-quality and durable clothing, which compares favorably to other mid-range clothing brands in terms of quality and style.

7. How can I find Dockers products?
Dockers products are widely available in many retail stores and online retailers, making it easy to find the perfect clothing item that suits your needs.

Closing thoughts

Thanks for reading our FAQ on Dockers! We hope this has helped you learn more about the brand and the quality of their clothing. If you’re in the market for stylish and durable clothing, Dockers is definitely worth checking out. Don’t forget to visit our website again for more articles and reviews on your favorite brands!