Is Covergirl a Good Brand? A Comprehensive Review

If you’re someone who loves playing around with makeup, you’ve definitely come across Covergirl at some point. But the real question is, is Covergirl a good brand? We see their products at every drugstore, supermarket, and cosmetic store, so it’s fair to wonder if they’re actually worth the hype.

Let’s talk about the variety of products available at Covergirl. From mascara to foundation to lipsticks, Covergirl has a vast range of products. But that alone doesn’t necessarily make them a good brand. What sets them apart is their quality. The ingredients used in their products are safe and FDA-approved, so you don’t have to worry about any harmful effects on your skin. It’s always reassuring to know you’re putting something good on your face.

Another thing that makes Covergirl a good brand is their inclusivity. They cater to all skin tones, and their products are perfect for people with different skin types. They also make sure to feature diverse models in their advertising campaigns, which makes the brand even more relatable. Overall, there’s no denying that Covergirl is a good brand that offers quality products at an affordable price.

History of Covergirl brand

Covergirl is one of the most renowned cosmetic brands in the world. The brand dates back to 1961, when it was founded in Maryland, United States. Covergirl was originally developed to provide high-quality makeup products for fashion models, and over the years, it has grown to become a top choice for women of all ages across the globe.

The brand’s early advertising campaigns featured popular celebrities such as Cybill Shepherd and Cheryl Tiegs, which played a huge role in establishing its reputation as a top-rated cosmetic brand. From there, Covergirl continued to innovate with its products, staying ahead of the competition by introducing new and improved makeup products into the market. In 1995, Procter & Gamble acquired Covergirl from Noxzema and expanded the brand further, making it accessible to more women worldwide.

  • Covergirl is known for its wide range of makeup products, including but not limited to foundations, concealers, mascara, and lipsticks.
  • The brand has always been committed to providing affordable, cruelty-free, and high-quality makeup products to its customers.
  • Covergirl has also collaborated with numerous celebrities including Katy Perry, Janelle Monae, and Ellen DeGeneres as brand ambassadors and designers for their exclusive collections.

Today, Covergirl continues to be one of the most popular and reliable brands in the cosmetic industry offering products that cater to a wide range of skin colors, tones, and types. The brand’s long-lasting formula and affordable range of products make it a go-to choice for many women around the world who want to look and feel their best every day.

Product Range of Covergirl

Covergirl is a well-known makeup brand that has been in the industry for over 60 years. The brand has a wide range of products that cater to different makeup needs, skin types, and preferences. Here are some of the popular product ranges of Covergirl:

  • Face: Covergirl offers a range of face makeup products such as foundation, primer, concealer, powder, and blush. Their foundations come in different formulas such as liquid, powder, and cream, catering to different skin types and finishes.
  • Eyes: The eye product range of Covergirl includes mascara, eyeshadow, eyeliner, and brow products. They have different formulas and finishes depending on the look you are going for.
  • Lips: Covergirl has a range of lip products such as lipstick, lip gloss, lip stain, and lip liner. They have different shades and finishes catering to different skin tones and preferences.

Covergirl’s Best-Selling Products

Covergirl has a lot of products that are popular, but here are some of their best-selling products:

  • Lashblast Volume Mascara: This mascara has a unique brush that separates each lash and adds volume to them. It is a cult-favorite and has been one of the brand’s best-selling products for years.
  • Clean Matte BB Cream: This BB cream is perfect for those with oily skin as it provides a matte finish and reduces shine. It also has buildable coverage and comes in various shades.
  • TruBlend Matte Made Foundation: This foundation has a matte finish and provides full coverage. It is also transfer-proof and stays on for up to 12 hours.

Covergirl’s Cruelty-Free Products

Covergirl has made a commitment to become a cruelty-free brand, and they have several products that are certified by Leaping Bunny and PETA. Here are some of their cruelty-free products:

Product NameProduct Type
Exhibitionist Cream LipstickLipstick
LashBlast Volume MascaraMascara
TruBlend Matte Made FoundationFoundation

If you’re looking for a makeup brand that offers a wide range of products for different occasions and skin types, Covergirl is a great place to start. With their best-selling products and cruelty-free options, you’re sure to find something that suits your needs.

Quality of Covergirl products

When it comes to quality, Covergirl products are some of the best in the market. The brand has been around for over 60 years, and in that time, it has proved its mettle time and time again. Covergirl has consistently innovated and improved its products based on customer feedback, making sure that their customers get what they deserve, high-quality makeup that is easy to use and provides desirable results.

Benefits of using Covergirl products

  • Covergirl products are known for their affordability, making it easier for people to access high-quality beauty products without breaking the bank.
  • The brand has a wide range of products, catering to different skin types and tones.
  • Covergirl products are widely available at drugstores, making them easily accessible to people all over the world.

Covergirl’s Commitment to Quality

Covergirl takes their commitment to quality seriously. The brand has invested heavily in research and development to create products with top-grade ingredients sourced from around the world. They also work with dermatologists and other beauty experts to ensure that their products are safe, non-comedogenic, allergy-tested, and suitable for sensitive skin.

In addition, Covergirl has always been forthcoming about their ingredients, ensuring that customers know exactly what they are putting on their skin. They also have a policy of not testing on animals, making them a cruelty-free brand.

Covergirl’s Best Products

Covergirl’s best products include foundations, lipsticks, and mascaras. Their Outlast All-Day Lip Color is a fan favorite, providing long-lasting, vibrant color without smudging. The LashBlast Volume Mascara is also highly rated, offering bold, voluminous lashes that last all day. Covergirl’s foundations are also known for their ability to provide seamless coverage while staying lightweight and comfortable on the skin.

Clean Matte BB CreamA mattifying BB cream that provides seamless coverage and SPF protection. Ideal for oily or combination skin types.
Exhibitionist MascaraA volumizing and lengthening mascara that provides dramatic lashes.
TruBlend Undercover ConcealerAn ultra-blendable concealer that provides full coverage without caking or creasing. Suitable for all skin types.

Overall, Covergirl is a brand that has proven its ability to deliver quality at affordable prices. With its commitment to safe ingredients and cruelty-free practices, it’s a brand that customers can trust.

Price range of Covergirl products

Covergirl is a well-known brand in the beauty industry, offering a wide range of makeup and beauty products. These products are designed to suit different skin types, complexions, and personalities. Here, we will be discussing the price ranges of Covergirl products.

  • Covergirl offers a variety of affordable beauty products for budget-conscious customers. The brand’s foundation ranges from $6 to $16, which isn’t too expensive compared to other high-end brands in the market. Customers can purchase mascara for as low as $4, eyeshadow palettes for around $15, and lipsticks for as low as $6.
  • For mid-range customers, Covergirl offers a good selection of beauty products with prices under $20. Foundation, concealer, and powder cost around $10 to $15, while eyeshadow palettes, blushes, and highlighters range from $12 to $18. Mascara and eyeliner cost around $8 to $10, while lipstick costs around $8.
  • Covergirl also offers some premium products for customers who are willing to splurge a little more. These products are priced at around $20 to $25 and include cruelty-free and vegan options. Some examples include Covergirl’s TruBlend Undercover Concealer, Lash Blast Clean Mascara, and Outlast All-Day Lip color.

Covergirl’s pricing strategy is aimed at different customer segments, making it accessible to everyone. Customers can choose their preferred products based on their budget and requirements. The brand’s product quality, combined with its affordable prices, is what makes it a popular choice among customers worldwide.

Popularity of Covergirl brand

When it comes to makeup, Covergirl has been a perennial favorite for generations. Whether it’s their iconic slogan “Easy, Breezy, Beautiful” or their vast collection of cosmetics, Covergirl has managed to become a household name.

The following are some of the reasons why the Covergirl brand continues to be popular:

  • Legacy: Covergirl has been around since 1961, and for many years, they were the only makeup brand offering affordable cosmetics for women. The brand has become synonymous with the mass-market makeup industry, and their products can be found in almost every drugstore in the country.
  • Innovation: Covergirl has managed to stay relevant by consistently releasing new products that cater to the changing needs of consumers. From their “Clean” line of makeup made for those with sensitive skin to their “Outlast” collection of long-lasting lipsticks, Covergirl is always evolving.
  • Inclusivity: Covergirl has made a conscious effort to be inclusive in their marketing and product development. They were one of the first makeup brands to feature models of different ethnicities, and they continue to expand their foundation shade range to cater to all skin tones.

Additionally, Covergirl has collaborated with celebrities like Katy Perry, Issa Rae, and Lili Reinhart to create limited edition collections, adding to the brand’s appeal. The company’s commitment to social responsibility, such as their Leaping Bunny certification for being a cruelty-free brand, has also earned them a loyal following among socially conscious consumers.

Wide range of productsSome products may not work for all skin types
Affordable pricesNot all products are vegan
Inclusive marketing and product developmentSome formulas may not be long-lasting

Overall, Covergirl’s popularity can be attributed to their legacy as a trusted makeup brand, their ability to innovate and stay relevant, and their commitment to inclusivity and social responsibility. With a wide range of products at affordable prices, it’s no wonder why Covergirl continues to be a favorite among makeup enthusiasts.

Celebrity Endorsements of Covergirl

Covergirl is a well-known brand in the cosmetics industry, and one of the reasons why it has been so successful is due to its celebrity endorsements. These endorsements not only increase brand awareness but also represent the ethos of the company and create a connection between the brand and its target audience.

Here are some notable examples of celebrities who have endorsed Covergirl:

  • Taylor Swift: Taylor Swift was the face of Covergirl from 2010 to 2013 and appeared in numerous ad campaigns for the brand. She represented the natural, effortless beauty that Covergirl strives to embody.
  • Rihanna: Rihanna was a Covergirl spokesperson from 2007 to 2012. She represented the brand’s bold and edgy side with her unique style and attitude.
  • Zendaya: Zendaya became a Covergirl ambassador in 2016. She represents the brand’s commitment to diversity and inclusivity and has been praised for spreading a positive message about natural beauty.

These endorsements have been successful in elevating the brand’s image and attracting a loyal following. Covergirl has even expanded its roster of ambassadors to include non-celebrities, such as fitness trainer Massy Arias and Muslim beauty blogger Nura Afia, further promoting its commitment to inclusivity.

Overall, celebrity endorsements have played a significant role in building Covergirl’s brand and connecting with its target audience.

Availability of Covergirl products in different regions

Covergirl is one of the most well-known cosmetic brands in the world, offering a wide range of makeup products for women. However, the availability of Covergirl products varies from region to region, and there are certain regions where it is easier to find Covergirl products than others.

  • In North America, Covergirl products are widely available in drugstores, supermarkets, and online retailers. The brand has a strong presence in the United States and Canada, with many different products on offer.
  • In Europe, Covergirl products are not as widely available as they are in North America. However, they can still be found in some drugstores, as well as online retailers that ship to Europe.
  • In Asia, Covergirl products are less well-known, but can be found in some major cities in countries such as Japan and South Korea. They are also available through online retailers that ship to Asia.

Overall, the availability of Covergirl products is largely dependent on the region in which you live. While the brand may be widely available in some parts of the world, it may be more difficult to find in others.

For those looking to buy Covergirl products, it is important to check with local retailers or online retailers that ship to your region. This can help you find the products you are looking for, and ensure that you are able to enjoy the quality and range of makeup that Covergirl has to offer.

North AmericaWidely available in drugstores, supermarkets, and online retailers
EuropeLess widely available, but can be found in some drugstores and online retailers
AsiaLess well-known, but available in major cities and through online retailers

Regardless of where you live, Covergirl is a trusted brand that has been providing women with high-quality makeup products for decades. With its range of options for all skin types and tones, Covergirl is a great choice for anyone looking to enhance their beauty routine.

Sustainability Efforts by Covergirl

Covergirl, a cosmetics brand owned by Coty Inc., has unveiled its sustainability roadmap in 2020, with ambitious goals to reduce its environmental impact while also creating a positive social impact. Under its “Clean Fresh” initiative, Covergirl has made significant investments in sustainable packaging, responsible sourcing of ingredients, and ethical manufacturing practices.

Efforts to Reduce Environmental Impact:

  • Covergirl aims to reduce its carbon footprint by 30% by 2030 and has pledged to use 100% renewable electricity across all its operations by 2025.
  • The brand has also committed to reducing its water usage by 50% and increasing its use of recycled materials in packaging by 50% by 2025.
  • Covergirl has launched a “zero-waste-to-landfill” program at its North Carolina manufacturing facility, ensuring that all waste from the site is either reused, recycled or converted into energy through landfill gas-to-energy projects.

Sustainability in Ingredient Sourcing:

Covergirl is committed to sourcing its ingredients responsibly, ensuring that they are both environmentally and socially sustainable. The brand has created a Responsible Sourcing Program to ensure that all its ingredients meet high sustainability standards and are sourced from suppliers who adhere to ethical practices.

Ethical Manufacturing:

Covergirl is committed to ethically sourcing its manufacturing materials, ensuring that they are sourced using sustainable, fair trade, and socially responsible practices. The company has worked with suppliers to establish ethical guidelines for their factories and has created training programs to ensure that workers’ rights are respected.

Animal Testing Policy:

Covergirl does not test on animalsTrue
Covergirl products are sold in China, where animal testing is required by lawTrue
Covergirl is working with Chinese regulators to promote alternative testing methods and end animal testingTrue

Covergirl has been a leader in the movement towards cruelty-free cosmetics and has been certified by Leaping Bunny, a cruelty-free certification program.

In conclusion, Covergirl has made significant efforts to be a sustainable brand. From investing in sustainable packaging to responsible ingredient sourcing, the company has set ambitious goals to reduce its environmental impact while also creating a positive social impact. As more consumers become aware of the impact their purchases have on the environment, we can look forward to more companies following in the footsteps of Covergirl and prioritizing sustainability in their business practices.

Comparison of Covergirl with other similar brands

Covergirl is a well-known brand in the cosmetics industry, but how does it compare to other similar brands? Let’s take a closer look.

  • Maybelline: Maybelline is another popular drugstore brand that offers a wide range of makeup products. While both Covergirl and Maybelline are affordable, Covergirl tends to have a wider variety of shades and finishes.
  • L’Oreal: L’Oreal is a more high-end drugstore brand that offers a wider range of products than Covergirl. However, Covergirl is more affordable and still offers a good range of quality products.
  • Revlon: Like Covergirl, Revlon is a classic drugstore brand. While both brands offer similar products at similar prices, Covergirl is known for having more variety in terms of shades and finishes.

In terms of product quality, Covergirl holds its own against these other brands. The brand is known for its quality formulas and pigmented products, and has a good reputation among makeup enthusiasts.

One thing that sets Covergirl apart from other brands is its commitment to inclusivity. Covergirl was one of the first drugstore brands to offer a wide range of shades for all skin tones, and continues to expand its shade range with each new product launch.

Overall, while there are other similar brands on the market, Covergirl stands out for its affordability, quality, and commitment to inclusivity.

Customer reviews of Covergirl products

One of the best ways to determine if a brand is worth investing your money in is to listen to what consumers are saying about their experiences. When it comes to Covergirl, the reviews are mostly positive. Here are some key takeaways from customer reviews of Covergirl products:

  • Covergirl offers a wide variety of products that cater to different skin types and needs.
  • Many customers are impressed with the quality and affordability of Covergirl products.
  • Covergirl’s foundations and concealers are frequently praised for their coverage and long-wear.
  • Customers with sensitive skin appreciate that Covergirl products are fragrance-free and non-irritating.
  • Covergirl mascaras are especially popular, with many customers claiming they rival more expensive brands.

The pros and cons of Covergirl products

While the majority of customer reviews of Covergirl products are positive, there are also some cons to consider.


  • Affordable prices
  • Wide range of products
  • Good quality
  • Many products suited for sensitive skin


  • Some customers have reported issues with breakouts or irritation from certain Covergirl products.
  • Coverage may not be as full as other high-end brands.
  • May require touch-ups throughout the day for long-lasting wear.


Overall, customer reviews of Covergirl products are positive, with many customers praising the brand’s affordability and quality. However, as with any beauty brand, there are also some cons to consider. Before purchasing a new makeup item, it’s always a good idea to read customer reviews to gain a better sense of the product’s strengths and weaknesses.

Covergirl Products and their Customer Reviews

ProductCustomer RatingReviews
Clean Matte BB Cream4.5/5Customers love this product for its light coverage and long-lasting wear. Many say it leaves them with a natural, matte finish.
Exhibitionist Uncensored Mascara4.3/5Customers rave about this mascara, claiming it makes their lashes long and voluminous without clumping or flaking.
TruBlend Matte Made Foundation4.2/5This foundation is frequently praised for its full coverage and ability to smooth out skin texture. Some customers do note that it can feel heavy on the skin, however.
Simply Ageless Instant Wrinkle-Defying Foundation4.1/5Many customers over the age of 40 love this foundation for its ability to minimize the appearance of fine lines and wrinkles.

These are just a few examples of the many Covergirl products with positive customer reviews. Whether you’re looking for a new foundation, mascara, or lipstick, there’s likely a Covergirl product out there that can meet your needs and budget.

Is Covergirl a Good Brand?

1. Is Covergirl cruelty-free?

Yes, Covergirl is cruelty-free. They do not test their products on animals.

2. Are Covergirl products affordable?

Covergirl is known for its affordable products. Their products are reasonably priced compared to other brands.

3. Are Covergirl products gentle on your skin?

Covergirl products are formulated to be gentle on the skin. They are known for being non-irritating and suitable for sensitive skin.

4. Does Covergirl offer a wide range of products?

Covergirl offers a wide range of products, including foundation, lipstick, eyeshadow, mascara, and more. They have products for all skin types and shades.

5. Do Covergirl products have good quality?

Covergirl products are known for their good quality. They have been around for over 60 years and have been improving their products over time.

6. Can Covergirl products be used for everyday wear?

Covergirl products are perfect for everyday wear. They are subtle and can enhance your natural beauty without looking too dramatic.

7. Where can I buy Covergirl products?

You can buy Covergirl products at most drugstores, supermarkets, and online retailers.

Closing Thoughts

Thank you for reading about Covergirl’s brand. Covergirl continues to improve its products and provide affordable, quality makeup for all skin types. If you’re looking for a reliable makeup brand, try Covergirl – it’s a good brand that you can trust. Visit us again for more updates and interesting topics!