Is Cocokind a Good Brand? A Comprehensive Review of This Natural Skincare Line

Is cocokind a good brand or just another skincare company hopping on the natural bandwagon? With the market saturated with countless options, it’s easy to feel overwhelmed and unsure of where to turn for quality products. After trying out cocokind, I can confidently say that it is not just another brand trying to capitalize on the trend. In fact, cocokind’s commitment to using clean, organic ingredients and transparent business practices has earned them a loyal customer base.

One of the things I appreciate about cocokind is their dedication to sustainability. From using biodegradable packaging to sourcing ingredients from fair trade cooperatives, cocokind is committed to minimizing their environmental impact. Beyond this, their products are also affordable, making it accessible for everyone to take care of their skin without breaking the bank. Plus, cocokind is a female-founded company, which is always a plus in my book.

Another aspect that sets cocokind apart from other brands is the ingredient sourcing process. They work directly with farmers and cooperatives to ensure they are using the highest quality ingredients without harming the environment or workers. As someone with sensitive skin, I appreciate the simple yet effective ingredients used in their products. Everything from their Chia Facial Oil to the matcha and turmeric stick feels nourishing and gentle on the skin. Overall, I would highly recommend checking out cocokind for anyone looking for effective, natural skincare that won’t break the bank.

History and Background of Cocokind

Cocokind is a skincare brand founded by Priscilla Tsai in 2014. After personally experiencing hormonal acne and sensitive skin, she became passionate about finding a solution that wasn’t harsh or chemical-laden. With her background in consulting and finance, she started researching and developing natural skincare products using only clean ingredients that were affordable for everyone. She created Cocokind with the mission to provide organic and sustainable skincare that benefits both people and the planet.

  • The name “Cocokind” comes from the two main ingredients used in the products: coconut oil and other plant-based superfoods, like turmeric and matcha.
  • The brand gained popularity on Instagram, as Tsai documented her journeys with the brand and shared how these clean products transformed her skin.
  • Cocokind is a certified B Corporation, which means the company is committed to meeting rigorous standards of social and environmental performance, accountability, and transparency.

From its humble beginnings in Tsai’s San Francisco community, Cocokind has grown to become a household name, available across the US in both retail stores and online.

Cocokind’s Product Lines

Cocokind is a skincare brand that offers a range of organic and sustainable products. With a mission to empower women and promote confidence through the use of clean and mindful skincare, Cocokind has become a popular choice for those who value both effectiveness and ethics. Cocokind’s product lines include:

1. Skincare Essentials

  • Their skincare essentials line includes products like the Oil to Milk Cleanser, Rosewater Facial Toner, and Texture Smoothing Cream, which are all formulated to gently cleanse, nourish, and hydrate the skin.
  • These products are made with organic ingredients like chia seeds, matcha, and raspberry leaf extract that are rich in vitamins and antioxidants that help to promote healthy and glowing skin.

2. Targeted Treatments

  • Cocokind’s targeted treatments focus on specific skin concerns like acne, dark circles, and hyperpigmentation.
  • Their Turmeric Spot Treatment, for example, uses the anti-inflammatory properties of turmeric to reduce redness and inflammation associated with acne, while their Vitamin C Serum works to brighten and even out skin tone.
  • These products are also made with organic ingredients and are free from harsh chemicals and preservatives, making them safe and effective for all skin types.

3. Sun Care

Cocokind’s sun care products provide broad-spectrum protection from the sun’s harmful UV rays. Their mineral-based sunscreen uses non-nano zinc oxide and is free from chemicals like oxybenzone and octinoxate, which can be harmful to both your skin and the environment.

4. Lip Care

Cocokind’s lip care products are designed to hydrate and protect your lips from harsh environmental conditions. Their Organic Beeswax Lip Balm, for example, is made with natural ingredients like beeswax, coconut oil, and shea butter that work together to moisturize and nourish dry and chapped lips.

Turmeric Spot TreatmentOrganic sunflower oil, organic beeswax, organic turmeric root extract, ginger root extract, tea tree leaf oil, lavender oil, rosehip oil, vitamin EReduces redness and inflammation associated with acne
Vitamin C SerumOrganic aloe vera juice, vitamin C, hyaluronic acid, organic glycerin, organic chamomile extract, grapefruit extract, lemon extractBrightens and evens out skin tone
Organic Beeswax Lip BalmOrganic beeswax, organic coconut oil, organic shea butter, organic sunflower oil, organic peppermint oilMoisturizes and nourishes dry and chapped lips

Overall, Cocokind’s product lines offer a wide range of clean and sustainable skincare options that are effective and safe for all skin types. Whether you’re looking for essential skincare products or targeted treatments for specific concerns, Cocokind has something for everyone.

Cocokind Product Ingredients

Cocokind is a skincare brand that prides itself on using 100% plant-based ingredients. Their products are organic, cruelty-free, and do not contain any toxic chemicals. Let’s take a closer look at some of the ingredients that make Cocokind products so effective.

Nourishing Oils

  • Organic virgin coconut oil
  • Organic avocado oil
  • Organic sunflower seed oil

Cocokind’s products are infused with various nourishing oils that provide deep hydration to the skin. Organic virgin coconut oil is one of their signature ingredients and is known for its anti-inflammatory and antimicrobial properties. Avocado oil is rich in fatty acids and is great for reducing inflammation and soothing dry, irritated skin. Sunflower seed oil is packed with vitamin E, which helps to nourish and protect the skin’s natural barrier.

Antioxidant-Rich Botanicals

  • Organic turmeric root
  • Organic matcha tea
  • Organic blueberries

Cocokind also incorporates various antioxidant-rich botanicals into their products. Organic turmeric root has anti-inflammatory properties and helps to brighten the skin. Matcha tea is high in antioxidants, which help protect against free radicals and UV damage. Blueberries are packed with vitamin C, which promotes collagen production and helps to even out skin tone.

Powerful Active Ingredients

Cocokind uses a variety of active ingredients in their products that target specific skin concerns. Here are a few examples:

Active IngredientBenefits
NiacinamideReduces fine lines, wrinkles, and hyperpigmentation
ChlorellaDetoxifies the skin and reduces the appearance of dark circles
Sea grape caviarHydrates the skin and improves elasticity

Overall, Cocokind’s plant-based ingredients are not only good for your skin but also good for the environment. Their commitment to using only organic and sustainable ingredients sets them apart from other skincare brands. With Cocokind, you can trust that you’re putting only the best ingredients on your skin.

Cocokind’s Sustainability and Ethics

Cocokind is a brand that takes sustainability and ethics seriously. Not only do they use organic and natural ingredients in their products, but they also strive to minimize their environmental impact through their production processes and packaging choices. Here are some of the ways Cocokind demonstrates their commitment to sustainability and ethics:

  • All of their products are cruelty-free and vegan. They do not test on animals or use any animal-derived ingredients.
  • Cocokind uses glass and paper packaging for their products, minimizing their use of plastic. The glass jars are also recyclable, and the paper boxes are made from recycled materials and are compostable.
  • They prioritize working with suppliers who prioritize sustainability and ethical practices. For example, their organic virgin coconut oil comes from a farm in the Philippines that uses regenerative agriculture practices to maintain soil health and biodiversity.

In addition to these measures, Cocokind also partners with non-profit organizations that align with their mission of sustainability and social responsibility. For example, they have partnered with the non-profit She’s the First to support girls’ education in low-income countries.


Cocokind is a brand that not only creates high-quality skincare products but does so in a way that is mindful of the environment and social responsibility. They are committed to using sustainable and ethical practices every step of the way, from sourcing their ingredients to choosing their packaging materials. By supporting Cocokind, consumers can feel good about their purchase and their impact on the world.

Positive Customer Reviews

One of the strongest indicators of Cocokind’s quality as a skincare brand is the overwhelmingly positive feedback from its customers. Here are some of the reasons why Cocokind has received such glowing reviews:

  • Their products are formulated with natural, organic, and sustainably sourced ingredients, which resonate with consumers who prioritize environmental and health-conscious choices.
  • Cocokind has a transparent and ethical business model that includes partnering with EcoCert and Fair Trade USA to certify their organic and ethical standards.
  • The brand prices its products competitively, making them accessible to a wider audience compared to other high-end skincare brands.

Additionally, many customers have reported noticeable improvements in their skin’s condition and texture after using Cocokind products. For example, the company’s signature Turmeric Stick helps reduce inflammation and brighten the complexion, while the Raspberry Vinegar Toner has been praised for reducing acne and balancing skin pH levels.

Overall, the consistency of positive customer feedback for Cocokind is a testament to the brand’s commitment to excellence in clean, sustainable, and effective skincare.

Negative Customer Reviews

Despite the positive aspects of Cocokind, there are also some negative customer reviews. Here are some common issues that customers have reported:

  • Some users experienced skin irritation and breakouts after using Cocokind products.
  • Several customers found the packaging of the products to be inconvenient or not user-friendly.
  • There have been complaints about the price point of Cocokind products, which some customers feel is too high.

The Impact of Negative Reviews

While it’s important to consider negative customer reviews when evaluating a brand, it’s worth noting that every person’s skin and experience is unique. What works for one individual may not work for another, so it’s important to read a variety of reviews before making a decision. It’s also worth considering that negative reviews can have a significant impact on a brand, especially in today’s digital age. According to a study by BrightLocal, 85% of consumers trust online reviews as much as they trust personal recommendations. This means that negative reviews can have a direct impact on a company’s bottom line if they aren’t addressed quickly and effectively.

Taking Action on Negative Reviews

If you’re a Cocokind customer who has experienced negative side effects or issues with the product, it’s important to reach out to the company with your concerns. Cocokind has a customer service team that is available to help answer questions and provide support. Additionally, the company is transparent about their ingredients and testing procedures, which can help to ease concerns about using their products.


Despite some negative reviews, Cocokind remains a popular and well-respected brand in the natural skincare industry. As with any product, it’s important for individual users to research and test the products to determine what works best for them. While negative reviews can be concerning, it’s important to keep in mind that everyone’s experience is unique and may differ from the experiences of others.

Use of natural, organic ingredientsPackaging can be inconvenient for some users
Great for those with sensitive skinHigher price point than some comparable brands
Transparent about ingredients and testing proceduresSome users experience skin irritation or breakouts

Despite some potential drawbacks, Cocokind remains a solid choice for those seeking natural and organic skincare products. With a commitment to transparency and quality ingredients, it’s no surprise that the brand has gained a loyal following.

Cocokind in the Media

Cocokind is a skincare brand that has been gaining recognition in the media lately. Here are some noteworthy moments:

  • In 2018, Cocokind was featured in Forbes as a “skincare brand to watch”. The article highlighted the fact that Cocokind’s products are organic, fair trade, and eco-friendly.
  • Cocokind has also been featured in various health and beauty publications such as Marie Claire, Elle, and Glamour. In these articles, Cocokind’s founder, Priscilla Tsai, is often interviewed about the brand’s mission and ingredients.
  • In addition to print publications, Cocokind has also been featured on popular online platforms such as Refinery29, Byrdie, and Into The Gloss. These articles often focus on the effectiveness of Cocokind’s products.

Overall, Cocokind’s presence in the media has helped the brand strengthen its reputation and reach new audiences.

Cocokind’s Overall Sales Performance

Cocokind has established itself as a popular skincare brand in recent years. The company’s sales performance reflects this popularity, with impressive numbers that are continuing to grow.

  • In 2020, Cocokind’s sales increased by over 50% compared to the previous year. This significant growth is a testament to the brand’s ability to connect with its target audience and deliver effective products.
  • In the first quarter of 2021, Cocokind’s sales continued to rise, with a reported 70% increase compared to the same period in the previous year.
  • The brand’s success can also be seen in its expansion. Cocokind products are now sold in over 5,000 stores across the United States, including major retailers like Target and Whole Foods.

Overall, Cocokind’s sales performance is a reflection of the brand’s commitment to creating high-quality, organic skincare products that consumers love. As the demand for natural beauty products continues to grow, it’s likely that Cocokind will continue to see impressive sales numbers in the coming years.

In addition, Cocokind’s commitment to sustainability and social responsibility has also contributed to its success. The brand is dedicated to using eco-friendly packaging and sourcing ingredients from fair trade suppliers. This commitment to ethical practices has earned the brand a loyal customer base, further contributing to its sales growth.

YearSales Growth
Q1 2020N/A
Q1 202170%

These sales numbers and growth rates indicate that Cocokind is a strong and thriving brand in the skincare industry. With a customer-first approach and commitment to sustainability, it’s no surprise that Cocokind has become a go-to brand for consumers seeking natural and effective skincare solutions.

Competitors to Cocokind

In the crowded beauty industry, Cocokind has a variety of competitors vying for consumer attention. Here are nine of the top brands that compete with Cocokind:

  • The Ordinary: This brand is known for affordable skincare that features highly concentrated ingredients and simple packaging. It has gained a large following for its no-nonsense approach to skincare and transparent product information.
  • Glossier: Glossier is often compared to Cocokind for its emphasis on natural ingredients and minimalist packaging. However, Glossier’s branding is more aspirational and fashion-forward, while Cocokind is more approachable and affordable.
  • Herbivore Botanicals: This brand features all-natural, plant-based skincare products with a focus on luxury and self-care. Herbivore Botanicals has a higher price point than Cocokind but appeals to consumers looking for a more indulgent experience.
  • Kiehl’s: Compared to Cocokind’s focus on simplicity and affordability, Kiehl’s offers more targeted skincare solutions with sophisticated formulations and premium packaging. However, Kiehl’s products tend to be more expensive.
  • Drunk Elephant: Like Cocokind, Drunk Elephant is known for its clean and natural ingredients. However, Drunk Elephant has a more clinical approach to skincare and boasts ultra-pure ingredients that come with a higher price tag.
  • Youth to the People: This brand offers vegan, high-quality skincare with superfood ingredients. Its products are made in small batches and focus on sustainability. Although more expensive than Cocokind, Youth to the People’s products are known for their effectiveness.
  • La Roche-Posay: This brand is known for its high-quality, dermatologist-recommended skincare. While more expensive than Cocokind, La Roche-Posay’s products are backed by scientific research and are often recommended by experts.
  • Fresh: This luxury skincare brand features a variety of natural and effective products with beautiful packaging. Fresh products are on the pricier side, but they are known for their indulgent textures and high-quality ingredients.
  • REN Clean Skincare: This brand offers effective, all-natural products with a focus on eco-friendliness. Its minimalist packaging and emphasis on sustainability appeal to consumers who care about the environment. REN Clean Skincare’s prices are comparable to Cocokind’s.

While Cocokind has carved out a unique space in the natural skincare market, there are many other great brands out there that offer similar, but differentiated products. Whether you’re looking for affordable simplicity or indulgent luxury, there’s a skincare brand out there for everyone.

Cocokind’s Future Plans and Expansion Strategies

Cocokind, a popular skincare brand, has been continuously expanding since its launch in 2014. The brand has gained a significant amount of consumer loyalty because of its affordable, sustainable, and organic skincare product line. With its popularity, the founder Priscilla Tsai aims to take Cocokind to new heights. Here are the future plans and expansion strategies of Cocokind:

  • Cocokind’s expansion includes launching new products such as a tinted moisturizer, lip balm, and serum, which they are currently working on. They are also planning to collaborate with other brands that share their values to create joint products.
  • The brand is expanding its distribution channels by teaming up with more retailers to expand into more regions, including Canada and Europe. They are building relationships with retailers to sell the brand’s products in physical stores and online channels.
  • Cocokind is focusing on expanding its digital presence by enhancing its website and investing in marketing campaigns to create brand awareness. Social media channels such as Instagram, Twitter, and Facebook are also important factors that contribute to the brand’s success.
  • The company also plans to educate and inspire their customers by creating a skincare lifestyle by promoting sustainability, organic ingredients, and self-care. They have an online community where customers can share their experiences with the products and learn from each other.

Cocokind is an inclusive brand, making products for all skin types and needs. They pride themselves in being transparent, sustainable, and affordable. The brand’s future plans and expansion strategies aim to reach more consumers while maintaining their values and commitments.

Expansion StrategiesFuture Plans
Collaborating with other brandsLaunching new products
Expanding distribution channelsBuilding relationships with retailers
Enhancing digital presenceInvesting in marketing campaigns
Creating skincare lifestyleExpanding into new regions

In conclusion, Cocokind’s future plans and expansion strategies consist of launching new products, collaborating with other brands, expanding into new regions, and enhancing their digital presence. Cocokind’s willingness to remain transparent with its customers and sticking to the company’s values of sustainability, organic ingredients, and affordability will surely add to its success in the coming years.

Is Cocokind a Good Brand FAQs

1. Is Cocokind a natural brand?

Yes, Cocokind is a natural brand that uses only clean and non-toxic ingredients in their products.

2. Are Cocokind products vegan?

Cocokind products are mostly vegan, with a few exceptions where the products contain beeswax or honey.

3. Does Cocokind test on animals?

No, Cocokind does not test on animals. They are a cruelty-free brand.

4. What types of skincare products does Cocokind offer?

Cocokind offers a variety of skincare products, including cleansers, toners, moisturizers, masks, and eye creams.

5. Is Cocokind affordable?

Yes, Cocokind offers affordable skincare products with prices ranging from $6-$25.

6. How effective are Cocokind products?

Cocokind products have received positive reviews from users and are known for their effectiveness in improving skin texture and appearance.

7. Where can I purchase Cocokind products?

Cocokind products can be purchased on their website, as well as at select retailers such as Target and Ulta.

Closing Thoughts

Thank you for taking the time to read about Cocokind and their commitment to providing natural, affordable, and effective skincare products. We hope this article has answered any questions you may have had about the brand. Don’t forget to visit us again for more beauty-related content!