Is Citizen a Good Watch Brand? A Comprehensive Review

Citizen has been an established watch brand for over a century. Throughout the years, this innovative company has developed a strong reputation for providing top-quality watches. But the question remains, is Citizen a good watch brand? This article will explore that very topic, weighing the pros and cons of their timepieces.

When it comes to durability, Citizen watches are known to be long-lasting. Not only do they use high-quality materials for their watches, but their watches are also designed to withstand wear and tear. This means that even if you wear your Citizen watch every day, it will still stay in good condition for years to come.

One of the noteworthy features of Citizen watches is their Eco-Drive technology. This innovative feature allows the watch to be powered by light, therefore eliminating the need for a battery. This not only makes the watch eco-friendly but also reliable and low-maintenance. At first glance, Citizen watches may not stand out as much as other luxury timepieces but their commitment to innovative features and attention to detail make them a valuable addition to any watch collection.

History of Citizen Watch Brand

Citizen Watch Company, founded in 1930 by Japanese businessman Shōgorō Yoshida, is known for its innovative technology and quality timepieces. The company has a rich history of striving to exceed expectations in the realm of precision timekeeping, maintaining leadership in advanced technologies, and delivering valuable benefits to society.

Citizen’s first pocket watch was produced in 1924, and in 1930, the company produced its first wristwatch. The company’s cutting-edge technology and innovative features led to the development of the world’s first shock-resistant watch, the Parashock, in 1956. In 1967, Citizen launched the world’s first voice recognition watch, and later released the first solar-powered analog quartz watch, the Crystron Solar Cell, in 1976. Citizen has also been recognized for its Eco-Drive technology, a line of environmentally friendly watches launched in 1995, which harness the power of light to run.

Citizen’s commitment to producing quality timepieces has earned it numerous accolades, including Japan’s Good Design Award, the United States’ Gold International Design Excellence Award, and various ISO certifications for its quality management system.

Overview of Citizen Watches Product Line

Citizen is a Japanese watchmaker that has been in business for over 100 years. The brand is known for its innovation, quality, and reliability, which has helped it become one of the most popular watch brands in the world. The company produces a wide range of watches, including eco-drive, chronograph, and dive watches. In this article, we will take a closer look at the different types of watches that Citizen offers.

Eco-Drive Watches

  • Eco-Drive watches are powered by light. They do not require a battery, which means they are more environmentally friendly and cost-effective in the long run.
  • Some of the popular eco-drive models include the Promaster Nighthawk, the Axiom, and the Calendrier.
  • Eco-Drive watches are available in a variety of styles, including dress, sports, and casual watches.

Chronograph Watches

Citizen chronograph watches are designed for those who need a watch with more features. These watches have a stopwatch function and can be used to time events accurately. Some of the features of Citizen chronograph watches include:

  • Multiple subdials to track elapsed time
  • Tachymeter scale to measure speed
  • Date and time display

Dive Watches

Citizen dive watches are suitable for those who enjoy water sports such as diving or swimming. These watches are designed to be water-resistant and durable. Some of the features of Citizen dive watches include:

  • Water-resistant up to 200-1000 meters (depending on the model)
  • Luminous hands and markers for easy reading in low-light conditions
  • Unidirectional rotating bezel to measure elapsed time


Citizen produces a wide range of watches suitable for different lifestyles and needs. Whether you are looking for an eco-friendly watch, a chronograph watch, or a dive watch, Citizen has something for everyone. The brand’s focus on innovation, quality, and reliability has helped it become a popular choice among watch enthusiasts and collectors around the world.

Watch TypeFeatures
Eco-Drive WatchesPowered by light, environmentally friendly, cost-effective
Chronograph WatchesStopwatch function, multiple subdials, tachymeter scale
Dive WatchesWater-resistant, luminous hands and markers, unidirectional rotating bezel

Overall, Citizen watches are a great investment for anyone looking for a reliable, durable, and stylish watch. With a wide range of options to choose from, you are sure to find a watch that suits your needs and preferences.

Citizen Watches Pricing

When it comes to purchasing a quality timepiece, pricing is always a consideration. Citizen Watches offers a range of prices to fit any budget, making them an excellent choice for both novice and experienced watch enthusiasts.

  • Citizen’s most affordable watches fall in the $100-$200 range. These watches are perfect for those who want a reliable watch without breaking the bank.
  • The mid-range Citizen watches range from $200-$500. These watches often feature more sophisticated designs, higher quality materials, and added features such as chronographs or multiple time zones.
  • Citizen’s luxury watches can cost upwards of $500 and offer a level of precision and craftsmanship unmatched by other brands.

One thing to keep in mind is that Citizen offers a range of materials at different price points. Stainless steel is an affordable option that is both durable and stylish. On the higher end, Citizen offers watches crafted from titanium and even limited edition timepieces made from gold.

A great way to save money on Citizen watches is to purchase them online. Many online retailers offer prices that are lower than the suggested retail price. It’s important to make sure you’re buying from a reputable seller. Always check reviews and ratings for the retailer before purchasing.

Price RangeMaterialsFeatures
$100-$200Stainless steel, leather, rubberBasic timekeeping, date display, water resistance
$200-$500Stainless steel, titanium, leather, sapphire crystalChronographs, multiple time zones, solar-powered, eco-drive, perpetual calendar
$500+Gold, titanium, sapphire crystalLimited edition, high-precision, exceptional craftsmanship

In conclusion, Citizen Watches offers a broad range of pricing options to suit different budgets and tastes. Whether you choose a budget-friendly option or a luxury timepiece, you can rest assured that you’re getting a quality watch made with precision and attention to detail.

Citizen Eco-Drive Technology

Citizen is a Japanese watchmaker that has been producing quality watches since 1918. One of their most notable innovations is the Eco-Drive technology, which is their answer to the growing trend of eco-friendliness and energy conservation in the watch industry.

The Eco-Drive technology works by harnessing the power of light from any source – natural or artificial – and converting it into energy to power the watch. This eliminates the need for traditional watch batteries, which can be harmful to the environment when not disposed of properly and can also be expensive to replace.

Here are some of the benefits of Citizen’s Eco-Drive technology:

  • Environmentally friendly – by eliminating the need for traditional watch batteries, Citizen is doing its part in reducing the carbon footprint of the watch industry.
  • Convenient – never worry about replacing watch batteries or running out of power again. As long as the watch is exposed to light, it will continue to run.
  • Affordable – while Eco-Drive watches may cost a bit more upfront, they save you money over time since you don’t have to replace the battery.

How Eco-Drive Technology Works

The technology behind Eco-Drive watches is fascinating. It uses a special kind of solar panel called a photovoltaic cell that captures light and converts it into electricity. The electricity is then stored in a rechargeable battery that powers the watch.

The photovoltaic cell is located under the watch face and is made of a special material that allows the light to penetrate it and reach the cell. The efficiency of the cell can be affected by the type and quality of light it receives, but it can work with both natural and artificial light sources, and it can last up to 20 years or more.

Eco-Friendly Packaging

Citizen is not only committed to producing eco-friendly watches, but they are also mindful of their packaging. They use recycled materials for their packaging and minimize the use of plastic. They also encourage their customers to recycle the packaging once they receive their watch.

Closing Thoughts

Citizen’s Eco-Drive technology is a game-changer in the watch industry. It’s environmentally friendly, convenient, and affordable. Plus, the technology behind it is fascinating. If you’re looking for a quality watch that’s eco-friendly, you can’t go wrong with Citizen’s Eco-Drive watches.

– Environmentally friendly– Can be affected by the quality and type of light received
– Convenient– May be more expensive upfront compared to traditional watches
– Affordable long-term

Overall, Citizen’s Eco-Drive technology is a smart investment for those who value both quality and sustainability.

Citizen Promaster Series

Citizen is known for its durable and reliable watches, and the Promaster series is no exception. This line of watches is designed for adventurers and outdoor enthusiasts, offering a range of features that can handle any situation. Here are some reasons why the Citizen Promaster series is a great choice for anyone looking for a reliable and versatile watch.

Features of Citizen Promaster Series

  • Water resistance: With water resistance up to 200 meters, the Promaster series is perfect for divers or anyone who spends a lot of time in or around water.
  • Tough materials: The Promaster series is made of durable materials such as stainless steel and scratch-resistant sapphire crystal to withstand tough conditions and maintain its appearance over time.
  • Multi-functional: The Citizen Promaster series offers a variety of functions, including stopwatch, alarm, and world time, making it an excellent choice for outdoor activities such as hiking and camping.

Citizen Promaster Eco-Drive Technology

The Citizen Promaster series also features Eco-Drive technology, which allows the watch to run on light, both natural and artificial, instead of a traditional battery. This technology ensures that your watch never runs out of power and is an environmentally friendly option. The watch can even go up to six months on a single charge.

In addition, the Promaster series features a power reserve indicator so you can keep track of how much power your watch has at any given time. This feature is especially useful for those who plan to take their watch on extended outdoor adventures.

Citizen Promaster Series Models and Prices

The Citizen Promaster series includes a range of models to suit different needs and preferences. Here are a few of the most popular models:

ModelFeaturesPrice Range
Promaster DiverWater resistant up to 200 meters, unidirectional bezel, ISO compliant, Eco-Drive technology$200-$600
Promaster Skyhawk A-TAtomic timekeeping, precise world time, Eco-Drive technology, chronograph, alarm$500-$900
Promaster NighthawkDual time display, Eco-Drive technology, pilot’s slide rule dial ring, world time, date display$300-$700

Overall, the Citizen Promaster series is an excellent choice for anyone who wants a reliable and versatile watch that can withstand tough conditions and offer a range of useful features. Whether you’re a diving enthusiast, a hiker, or just someone who values a high-quality timepiece, the Promaster series has something to offer.

Citizen Signature Collection

If you’re looking for a watch that combines style, functionality, and durability, the Citizen Signature Collection is definitely worth considering. This collection is the epitome of Citizen’s commitment to quality and innovation, delivering watches that are both timeless and elegant. Here’s what you need to know about this outstanding collection:

  • Design: The Citizen Signature Collection is renowned for its sleek and stylish designs. These watches are crafted using high-quality materials such as stainless steel, sapphire crystal, and leather, giving them a premium look and feel that is nothing short of outstanding.
  • Functionality: Citizen Signature watches are not just about style, they are also designed to deliver unparalleled functionality. With features such as perpetual calendar, alarm, and chronograph, these watches are perfect for the modern man who values both style and substance.
  • Movement: Perhaps the most impressive feature of the Citizen Signature Collection is its use of advanced eco-drive technology. This ensures that the watches are powered by light, eliminating the need for batteries and making them environmentally friendly.

The Citizen Signature Collection truly offers something for everyone, whether you’re looking for a dress watch or a sports watch. Each watch is a masterpiece of elegant design, precision engineering, and cutting-edge technology, making it a true testament to Citizen’s expertise in watchmaking.

If you’re looking for a watch that will stand the test of time and deliver both style and function, the Citizen Signature Collection is definitely worth considering.


To conclude, Citizen is a highly respected watch brand known for delivering quality products, and its Signature Collection is no exception. This collection boasts superior designs, innovative features, and reliable movements, making it a top choice for anyone in the market for a high-quality watch. So, if you want a watch that is both stylish and functional, Citizen is definitely a brand to consider.

Citizen Satellite Wave technology

Citizen is a well-known watch brand with a reputation for producing high-quality and reliable watches. One of their notable features includes Citizen Satellite Wave technology, which is a revolutionary technology that enables watches to receive time signals from GPS satellites. This technology ensures that watches are highly accurate and reliable.

  • The Citizen Satellite Wave technology uses the GPS satellite system to synchronize time in the watch. This means that the watch’s time remains accurate, regardless of the location on earth. This feature ensures that the watch remains accurate, even when traveling from one time zone to another.
  • The technology also ensures that the watch remains accurate even if the wearer changes locations frequently. It has a high reception sensitivity that can receive signals from GPS satellites in challenging environments such as urban canyons, dense foliage, or even while inside buildings.
  • The watches with Citizen Satellite Wave technology are designed to receive signals from GPS satellites in real-time. This feature ensures that the watch tells accurate time continuously. It is perfect for individuals who require precise and accurate time telling during their daily activities, such as business people, pilots, or adventurers.

In addition, Citizen Satellite Wave technology comes with a power-saving feature that ensures the watch does not run out of battery. The watches come with rechargeable lithium-ion batteries that are powered by solar panels. This feature ensures that the watches remain powered and functional.

The table below shows the benefits and features of Citizen Satellite Wave technology:

High accuracyGPS hybrid radio-controlled
Location-free timekeepingReal-time signal reception
Power-saving featureRechargeable lithium-ion battery

Overall, Citizen Satellite Wave technology is a game-changer in the world of watches. It ensures that watches remain accurate, no matter the location or situation the wearer finds themselves in. It is a reliable and innovative technology that sets Citizen watches apart from its competitors.

Celebrity Endorsements for Citizen Watches

Citizen Watch Co. is a well-known watch brand that has been around for over 100 years. Throughout its history, the company has collaborated with some of the most famous faces in the world to promote its products. Here are some of the most memorable and influential celebrity endorsements for Citizen watches:

  • Margot Robbie: The Australian actress and film producer was announced as the brand ambassador for Citizen watches in 2019. Robbie is known for her stylish and elegant fashion sense, making her a perfect fit for the brand’s signature watches.
  • Eli Manning: The two-time Super Bowl champion quarterback has been a brand ambassador for Citizen watches for many years. Manning’s cool and collected demeanor on and off the field aligns perfectly with the brand’s sleek and sophisticated image.
  • Kelly Clarkson: The Grammy-winning singer-songwriter signed on as a brand ambassador for Citizen watches in 2013. Clarkson represents the brand’s commitment to empowering women through timepieces that are both functional and fashionable.

While these celebrities are undoubtedly influential in promoting the Citizen brand, it’s worth noting that the company’s watches speak for themselves. Citizen has consistently produced watches that are both reliable and stylish, without relying too heavily on endorsements to boost sales.

Furthermore, Citizen’s eco-friendly approach to watchmaking has been a major selling point in recent years. The brand’s Eco-Drive technology harnesses the power of light to create energy for their watches, eliminating the need for traditional watch batteries that can harm the environment.


In conclusion, Citizen watches have received some impressive celebrity endorsements over the years. However, the brand’s commitment to quality and sustainability is what truly sets it apart from the competition.

CelebrityYear Signed
Margot Robbie2019
Eli ManningN/A
Kelly Clarkson2013

Image Credit: Citizen Watches

Citizen Watches’ Sustainability Efforts

As the world becomes more conscious of sustainability and the impact we have on the environment, companies must strive to be more responsible in their practices. Citizen Watches is a brand that takes sustainability seriously and has made efforts to reduce their environmental footprint.

  • Citizen is committed to using eco-friendly materials in their watches. They have introduced a line of watches made with recycled metals and plastics, reducing the need for new resources and minimizing waste.
  • The brand has also implemented water conservation measures in their production and has reduced their water usage by over 40% since 2012.
  • Citizen sources their materials responsibly, ensuring that they do not contribute to environmental degradation and exploitation of human labor. They also work directly with suppliers to promote sustainable practices throughout their supply chain.

In addition, Citizen’s Eco-Drive technology sets them apart from other watch brands. Their Eco-Drive watches are powered by any light source, eliminating the need for batteries that may end up in landfills and harm the environment. With Eco-Drive, Citizen has also reduced the need for transportation of batteries, further reducing their carbon footprint.

Citizen Watches has received recognition for their sustainability efforts, including being named to the Dow Jones Sustainability Index for five consecutive years. This index recognizes companies that demonstrate leadership in environmental, social, and governance issues.

Sustainability EffortsResults
Reduced water usage in productionOver 40% reduction since 2012
Use of eco-friendly materialsRecycling of metals and plastics
Responsible sourcing of materialsPromoting sustainable practices throughout supply chain

Citizen Watches’ sustainability efforts are a testament to their commitment to being a responsible brand that cares about the environment and social responsibility. By focusing on sustainability, they are working to create a better world for future generations.

Comparing Citizen Watch Brand to Other Luxury Watch Brands

If you’re looking for a luxury watch, you may wonder how Citizen stacks up against other high-end brands. Here are some comparisons to consider:

  • Citizen vs Rolex: Rolex is one of the most well-known luxury watch brands and has an iconic status in the industry. While Citizen may not have the same level of prestige, they offer watches with comparable features at a lower price point.
  • Citizen vs Tag Heuer: Tag Heuer is another luxury brand that is known for its high-quality watches. Compared to Citizen, Tag Heuer watches tend to have a sportier and more modern design. However, Citizen offers a wider range of styles and features at a lower price.
  • Citizen vs Omega: Omega is a Swiss luxury watch brand that is known for its precision and durability. While Citizen offers great value for its price, Omega watches are the epitome of luxury and are designed to last for generations.

Ultimately, the choice between Citizen and other luxury watch brands comes down to personal preference. If you’re looking for a great value and a watch with high functionality, Citizen is an excellent choice. However, if you want the status and prestige that comes with owning a luxury watch, you may want to consider a higher-end brand.

It’s worth noting that there are also different tiers of Citizen watches. While their entry-level watches may compete with other mid-range brands, Citizen also offers premium watches that can compete with higher-end luxury brands.

When comparing Citizen to other luxury watch brands, it’s important to consider your budget, style preferences, and intended use for the watch. By carefully considering these factors, you can make an informed decision and choose the watch that’s right for you.

FAQs About Is Citizen a Good Watch Brand

1. Is Citizen a luxury watch brand?
No, Citizen is not considered a luxury watch brand. However, they do offer high-quality watches that are well-crafted and durable.

2. Are Citizen watches good quality?
Absolutely! Citizen watches are known for their quality craftsmanship and attention to detail. They use only the best materials to ensure their watches are long-lasting.

3. How long do Citizen watches last?
Citizen watches are known to last for many years, and with proper care and maintenance, they can last a lifetime. They use high-quality materials and are made to withstand wear and tear.

4. What is the price range of Citizen watches?
Citizen watches come in a wide range of prices, depending on the model and features. You can find Citizen watches for as low as $100 and as high as several thousand dollars.

5. Are Citizen watches water-resistant?
Many Citizen watches are water-resistant, and some are even designed for diving. Make sure to check the specifications of the watch you are interested in to know its water resistance level.

6. Does Citizen offer a warranty on their watches?
Yes, Citizen offers a comprehensive warranty on their watches. The exact terms and length of the warranty vary depending on the watch model.

7. How does Citizen compare to other watch brands?
Citizen is well-respected in the watch industry for their commitment to quality and innovation. They offer a range of watches that can compete with other mid-range to high-end watch brands.

Closing Thoughts on Is Citizen a Good Watch Brand

Thanks for taking the time to read this article on whether Citizen is a good watch brand. Based on our research and customer reviews, Citizen offers high-quality watches that are well-made and long-lasting. Their attention to detail and innovation sets them apart from other brands, and their prices are reasonable for the quality they offer. If you’re looking for a reliable, stylish watch, we highly recommend checking out Citizen’s collection. Don’t forget to visit again for more watch-related articles!