Is Citizen a Good Brand? A Comprehensive Review and Analysis

Citizen is a brand known for its excellent quality and expertise in horology. With a reputation for innovative designs and modern technology, it’s no wonder that they are one of the leading watchmakers in the world. But is Citizen a good brand? The answer is a resounding yes. Whether you are looking for a classic timepiece or a sporty watch, Citizen has got you covered. Their products are reliable, durable, and stylish, making them a great investment for anyone who wants to own a high-quality watch.

One of the things that make Citizen a good brand is their commitment to sustainability. They have been producing eco-friendly watches for decades, long before it became a popular trend. Their Eco-Drive technology, which converts light into energy to power the watch, is a prime example of their dedication to the environment. By choosing a Citizen watch, you are not only getting a quality timepiece, but you are also contributing to a better future.

Another reason why Citizen is a good brand is their wide range of products. They offer watches for every occasion, from dressy events to outdoor activities. You can choose from their classic designs or opt for something more modern and bold. With their attention to detail, Citizen watches are made to suit any style and personality. From the office to the great outdoors, Citizen has a watch that can keep up with your lifestyle. So, whether you are a watch collector or just looking for a reliable timepiece, Citizen is a good brand that you can trust.

History of Citizen Watches

Citizen Watches is a Japanese watch brand that has been around for over a century. The company has built a reputation for itself as one of the most reliable and affordable watch brands in the market, offering high-quality watches for both men and women. The journey of Citizen Watches began in 1918, in Tokyo, Japan. The company’s founders, Shokosha Watch Research Institute, began as a small watch production company that aspired to create a timepiece that anyone could afford.

Throughout the years, Citizen Watches has made significant contributions to the watch industry with a wide range of innovative features including the Eco-Drive Technology, which utilizes light as a source of power for watches, eliminating the need for batteries or winding. This technology has since become the standard for watches and has been adopted by other renowned watch brands. In addition, the brand has won numerous awards for its exceptional designs and reliability, making Citizen Watches a household name and a symbol of excellence.

Key Milestones of Citizen Watches

  • In 1924, the company released its first pocket watch known as the “CITIZEN.”
  • In 1931, they created the first-ever alarm clock in Japan, the “CITIZEN Alarm Time.”
  • In 1956, they introduced shock-resistant and waterproof watches, marking a significant milestone in the history of the brand.
  • The 1970s saw the development of their first electronic quartz watches which were not only accurate but also reliable and affordable.
  • Citizen Watches unveiled their Eco-Drive technology in 1976, signaling a significant moment in the history of the company and the watch industry.
  • By 1995, Citizen Watches had sold over 150 million watches globally.
  • In 2021, the brand continues its reputation for innovation, design, reliability and excellence, further cementing its position as one of the most loved watch brands worldwide.


Citizen Watches’ rich history and commitment to innovation has allowed the brand to remain a highly respected and reputable watch company worldwide. Their contributions to the watch industry have made a significant impact, with breakthrough innovations continually setting new industry standards. With consistency in product quality, reliable timekeeping mechanisms, and stylish designs, Citizen Watches is a brand worth investing in.

So, if you’re looking for a timepiece that embodies quality, affordability, and style, Citizen Watches is undoubtedly a brand to consider.

1924Citizen Watches release its first pocket watch- “CITIZEN.”
1931Citizen Watches introduced the first-ever alarm clock in Japan- “CITIZEN Alarm Time.”
1956Citizen Watches created shock-resistant and waterproof watches for the first time
1970sCitizen Watches pioneered electronic quartz watches which were accurate, reliable and affordable
1976Citizen Watches unveils Eco-Drive, which uses light as a energy source.
1995Citizen Watches had sold over 150 million watches globally.

Sources: Citizen Watch Global and Citizen Watch USA.

Technology used in Citizen watches

Citizen watches are known for their innovative and advanced technology. They have always been ahead of their time, introducing new features and functionalities in their watches that were previously unheard of. The technology used in Citizen watches is one of the main reasons why they have become such a popular brand worldwide.

  • ECO-DRIVE is a revolutionary technology that was introduced by Citizen in 1976. It is a unique power generation system that uses natural and artificial light sources to power the watch. The solar cells on the watch’s face convert the light into energy that is stored in a rechargeable battery. ECO-DRIVE eliminates the need for winding or replacement batteries, making Citizen watches highly eco-friendly.

  • GPS Timekeeping:
  • Citizen’s GPS timekeeping technology is one of its kind. It is a global positioning system that automatically adjusts the time according to the user’s location. The watch receives signals from GPS satellites to acquire accurate time information, ensuring that the watch is always displaying the right time, anywhere in the world.

  • Atomic Timekeeping:
  • Citizen’s atomic timekeeping technology is another significant innovation in their watches. It is an incredibly accurate timekeeping system that uses radio signals to synchronize the watch time with the atomic clocks across the world. This technology enables Citizen watches to keep time with a precision of one second in a million years.

Advancements in Citizen’s technology

Over the years, Citizen has continued to advance its technology to meet the demands of a changing world. They have come up with new inventions and improvements in their watches to enhance their performance and functionality.

The latest advancements in Citizen’s technology include Bluetooth Connectivity, Satellite Wave technology, and the use of super titanium to make their watches lighter and more durable.

Technology comparison chart

ECO-DRIVESolar power generation, Eco-friendly, Battery-free, Efficient timekeeping
GPS TimekeepingReal-time location-based timekeeping, Accurate time syncing, Global timekeeping
Atomic TimekeepingHighly precise timekeeping, Synchronized with atomic clocks around the world, updated time zone information

With Citizen’s innovative technology and advanced features, it’s no wonder why they are one of the most trusted watch brands in the world. Their commitment to sustainability and eco-friendliness is also commendable. Overall, Citizen watches are an excellent investment for anyone looking for high-quality and reliable timepieces.

Design and Aesthetics of Citizen Watches

Citizen is a brand that is synonymous with quality and innovation. One of the key areas where Citizen truly excels is in the design and aesthetics of their watches. Here’s a closer look at why Citizen watches are highly regarded in this aspect.

  • Citizen watches are sleek and stylish. From the classic look of their Eco-Drive watches to the sporty appearance of their Promaster series, Citizen watches are available in a range of styles that cater to different tastes and preferences.
  • The attention to detail in Citizen watches is remarkable. The watches come with intricately designed dials, polished cases and well-crafted bracelets. This gives Citizen watches an air of elegance and sophistication.
  • Citizen is constantly innovating and introducing new designs. This keeps them ahead of their competitors and ensures that their watches appeal to both traditional and modern tastes. For example, the Citizen Satellite Wave GPS F950 watch is a masterpiece that combines the traditional watchmaking art with cutting-edge technology.

What’s more, Citizen watches come in a range of colors, giving customers the ability to choose a watch that reflects their personality. Whether you prefer gold, silver, black or rose gold, you can be confident that Citizen has the perfect timepiece for you.

Here is a brief overview of some of the key design elements that set Citizen watches apart from the competition:

Design ElementDescription
Eco-Drive technologyA renewable energy source that powers the watch. This means that the watch is environmentally friendly and cost-effective.
Sapphire crystal glassA high-quality material used to protect the watch’s dial. Sapphire crystal glass resists scratches and ensures that the watch’s face remains clear and legible.
Luminous hands and dial markersThese features allow the wearer to read the time in low-light conditions. They are particularly useful for those who enjoy outdoor activities or work in dimly lit environments.
Stainless steel case and braceletCitizen uses high-quality stainless steel in the construction of their watches. This makes their watches durable, long-lasting, and resistant to wear and tear.

To sum up, Citizen is a brand that exemplifies excellence in design and aesthetics when it comes to watches. From their attention to detail to their constant innovation, Citizen watches offer customers a timepiece that is both functional and stylish. Choose Citizen for a watch that truly reflects your personality and style.

Durability and Reliability of Citizen Watches

If you’re looking for a watch that can last for years and withstand daily wear and tear, Citizen may just be the brand for you. With their commitment to quality and innovative technology, Citizen watches have built a reputation for being durable, reliable, and long-lasting.

  • Materials: Citizen watches are made with high-quality materials such as stainless steel, sapphire crystal, and titanium. These materials are known for their durability and scratch-resistant properties, making them the perfect choice for a daily wear watch that can withstand everyday wear and tear.
  • Design: Citizen watches are designed with longevity in mind. Their watches are well-crafted and made with precision, ensuring that they will function accurately for years to come. Additionally, Citizen’s Eco-Drive technology allows their watches to run on light, reducing the need for battery replacements and increasing the overall lifespan of their watches.
  • Testing: Citizen watches undergo stringent testing to ensure their durability and reliability. They are put through simulated wear and tear tests, water resistance tests, and shock tests. Citizen also uses 3D modeling technology to simulate the watches’ operation, ensuring that they function accurately and smoothly.

Moreover, Citizen offers a comprehensive five-year warranty for most of their watches, giving customers confidence in the brand and their products.

Water ResistanceCitizen offers watches with water resistance up to 100 meters, perfect for those who enjoy outdoor water activities or swimming.
Scratch resistanceMany Citizen watches feature sapphire crystal glass, which is known for its scratch-resistant properties, ensuring the watch’s longevity and longevity.
DurabilityCitizen watches are made with high-quality materials and undergo rigorous testing to ensure their durability, making them ideal for everyday wear and tear.
Eco-Drive TechnologyCitizen’s innovative Eco-Drive technology allows its watches to run on light, reducing the need for battery replacements and increasing the watch’s overall lifespan.

In conclusion, when it comes to durability and reliability, Citizen watches are an excellent choice. With their high-quality materials, tested and accurate design, and innovative technology, they offer a long-lasting and reliable option for anyone looking for a daily wearable timepiece.

Citizen’s eco-friendly initiatives

Citizen is a brand that prides itself on its dedication to environmentally sustainable practices. The company has taken numerous initiatives to reduce its carbon footprint and impact on the environment; some of these initiatives include:

  • Use of Eco-Drive technology: Citizen utilizes Eco-Drive technology in its watches, which uses renewable energy sources such as sunlight and artificial light to power the watch. This means that the watches do not need batteries and do not produce harmful waste or emissions.
  • Recycling program: Citizen has implemented a watch recycling program in which customers can send in their old watches to be recycled rather than thrown away into landfills. The program helps extend the life of Citizen watches and prevents unnecessary waste.
  • Reducing emissions: Citizen has implemented processes to reduce its greenhouse gas emissions. This includes using renewable energy sources and striving towards energy efficiency in all aspects of its business operations.

Overall, Citizen’s dedication to environmentally sustainable practices has earned the brand a positive reputation among consumers who value eco-friendly products. The company’s initiatives demonstrate its commitment to responsible business practices and a better future for the planet.

Citizen’s eco-friendly packaging

In addition to its eco-friendly products and practices, Citizen also prioritizes environmentally sustainable packaging. The brand recognizes the significant impact packaging can have on the environment and has taken numerous steps to minimize this impact. Some initiatives include:

  • Use of recycled materials: Citizen uses recycled materials in its packaging whenever possible to minimize waste and decrease the need for new resources.
  • Reduced packaging: Citizen has implemented packaging designs that minimize material usage while still adequately protecting the product.
  • Biodegradable materials: In some cases, Citizen uses biodegradable materials, such as bamboo and paper, to create their packaging. These materials are easily broken down and do not pollute the environment.

Citizen’s dedication to eco-friendly packaging not only reduces the brand’s carbon footprint but also shows its commitment to ethical business practices. The company’s packaging initiatives reflect its efforts to make a positive impact on the environment and set an example for others to follow.

The benefits of eco-friendly Citizen products

Citizen’s eco-friendly products offer numerous benefits to customers who value environmentally sustainable options. Some of these benefits include:

  • Reduced carbon footprint: Citizen’s Eco-Drive technology reduces the carbon footprint associated with battery production and disposal, making the product more environmentally sustainable.
  • Longer product lifespan: Due to their use of renewable energy sources and high-quality material, Citizen’s eco-friendly watches have a longer lifespan than traditional battery-powered watches. This reduces waste and saves consumers money in the long run.
  • Support for ethical business practices: Choosing eco-friendly products like Citizen’s watches shows support for ethical business practices that prioritize sustainability and environmental responsibility.

In conclusion, Citizen’s eco-friendly initiatives demonstrate the brand’s commitment to responsible business practices and a better future for the planet. Customers who value environmentally sustainable options can feel good about purchasing from a company that prioritizes eco-friendly products and packaging.

Citizen’s sustainable materials

Citizen is dedicated to using sustainable materials in all aspects of its products, from watch bands to packaging. Some of the sustainable materials used by Citizen include:

BambooUsed in some packaging designs, bamboo is a renewable resource that grows quickly and does not require pesticides or fertilizers.
Recycled PET plasticUsed in some watch bands, recycled PET plastic is made from discarded plastic bottles. This material reduces waste and decreases the need for new resources.
TitaniumUsed in some watch cases, titanium is a sustainable material because it is highly durable and long-lasting. This reduces waste and the need for frequent replacements.

Citizen’s use of sustainable materials throughout its product line shows its commitment to environmentally sustainable practices. Using materials that are renewable or recycled is essential to reducing waste and promoting conservation of resources.

Comparison with Other Watch Brands

Citizen is a brand that has been making high-quality watches for over a century. But how does it compare to other watch brands in the market today? Let’s take a closer look:

  • Rolex – Rolex is one of the most well-known luxury watch brands in the world. They are known for their high-quality, timeless designs and impeccable craftsmanship. While Citizen may not have the same level of prestige as Rolex, they do offer watches with similar features and functionalities at a much more affordable price point.
  • Seiko – Seiko is another Japanese watch brand that offers a wide range of affordable and high-quality timepieces. While Seiko and Citizen share a lot of similarities in terms of their design aesthetic and technological innovations, Citizen has a wider range of styles and designs that can appeal to a broader audience.
  • Timex – Timex is an American brand that has been making watches since the 1850s. They are known for their affordable and reliable watches that offer practical features. While Citizen watches may be pricier than Timex, they offer a wider range of advanced features, such as Eco-Drive technology and GPS functionality.

Overall, Citizen offers a great balance of affordability, quality, and design. While they may not have the same level of prestige as some of the more luxurious watch brands, Citizen timepieces offer a wide range of features and styles that can appeal to many different consumers.

Here is a table comparing some of the features of Citizen watches to other popular watch brands:

PriceAffordableExpensiveAffordableVery affordable
FeaturesAdvanced (Eco-Drive, GPS)MinimalAdvanced (Kinetic, Solar-Powered)Practical
DesignWide range of stylesClassic designsClassic and modern stylesPractical

As you can see, Citizen offers a balance of affordability, advanced features, and high-quality craftsmanship, making it a great option for consumers who are looking for a reliable and stylish watch without breaking the bank.

Citizen’s customer service and support

Citizen is a well-known watch brand that offers a wide range of products that cater to different lifestyles. The brand’s customer service and support have been a crucial part of its success since its inception in 1918. Citizen provides multiple channels for customers to reach out to their team, including phone support, email, and live chat. They have an extensive knowledge base that covers a wide range of topics related to their products, including troubleshooting guides, user manuals, and frequently asked questions.

  • Customer support channels
  • Citizen offers multiple support channels for its customers, including phone support, email, and live chat. Their support team is available during business hours to resolve any inquiries or concerns regarding their products. The brand provides an easy-to-use interface that makes it easy for customers to access the support they need. Their website also features a “contact us” page that allows customers to submit their inquiries directly to the customer support team.

  • Knowledge base
  • Citizen’s knowledge base is an extensive library of resources for customers to access information related to their products. The knowledge base includes user manuals, troubleshooting guides, frequently asked questions, and how-to videos. This resource is a valuable tool for customers who prefer to resolve their issues independently, without the need for customer support.

  • Warranty
  • Citizen offers a five-year limited warranty on all its watches, which is impressive considering the industry standard is typically two years. This warranty covers manufacturing defects and other issues that arise due to normal use. Customers can claim their warranty by contacting Citizen’s customer support team.

Citizen’s commitment to providing excellent customer service and support is a testament to the brand’s dedication to its customers. This commitment has helped the brand establish a loyal customer base, which is crucial in the competitive watch market. Overall, Citizen’s customer service and support is exceptional and sets the standard for other watch brands to follow.

For customer support and other inquiries, customers can visit Citizen’s website at

Citizen’s Brand Perception and Reputation

Citizen is a Japanese watch brand that has been in the market for over 100 years. The brand has built a reputation for creating affordable watches that are both stylish and high-quality. Over the years, Citizen has managed to stay relevant in the highly competitive watch industry by constantly innovating and incorporating advanced technology into their watches.

  • Highly Regarded Brand: Citizen is a well-known brand in the watch industry, and their watches are highly regarded for their quality and reliability. In fact, the brand is often mentioned in the same breath as other top-tier watch brands like Rolex and Omega.
  • Affordable Luxury: One of Citizen’s unique selling propositions is that their watches offer luxury features at an affordable price. This has made the brand popular among consumers who are looking for a premium watch without breaking the bank.
  • Eco-Drive Technology: Citizen has also earned a reputation for incorporating advanced technology into their watches. Their Eco-Drive technology, for instance, allows their watches to run on light and never need a battery replacement.

The brand has also been proactive in aligning itself with social and environmental causes. Citizen has been involved in various initiatives aimed at protecting the environment and has partnered with organizations to promote sustainability. Additionally, the brand has been a sponsor of various sports events, such as the US Open tennis tournament.

Citizen’s reputation as a reliable and quality watchmaker has helped the brand maintain a strong and loyal customer base. The brand’s watches are known for their durability, accuracy, and distinctive design. Citizen has been able to walk the line between affordability and luxury, offering quality watches at an accessible price point.

Overall, Citizen is a reputable brand that has built a strong reputation for creating high-quality watches that are both affordable and stylish. Their commitment to innovation and technology has allowed them to stay ahead of the curve, while their proactive involvement in social and environmental issues has helped to establish them as a brand with integrity and purpose.

Pricing and Affordability of Citizen Watches

Citizen watches have been around for over a century, and the brand has consistently provided quality timepieces with a focus on functionality and durability. When it comes to pricing, Citizen offers a range of options that cater to different budgets and preferences.

  • Citizen’s entry-level watches are priced under $100, making them an affordable option for those who are looking for a reliable timepiece without breaking the bank. These watches feature essential features like water-resistant capabilities, a date display, and a basic quartz movement.
  • For those who are willing to spend more, Citizen has a mid-range collection priced between $100 to $500, which includes watches that offer advanced features like perpetual calendars, radio-controlled timekeeping, and Eco-Drive technology. These watches are ideal for the modern, tech-savvy consumer who values functionality and innovative features.
  • Citizen’s luxury collection includes watches priced above $500, with some models going as high as $5,000. These watches feature premium materials like sapphire crystals and high-end movements, making them a worthwhile investment for those who appreciate quality and craftsmanship.

Overall, Citizen watches provide excellent value for money, with a range of options that cater to different budgets and preferences. Whether you’re looking for a basic timepiece or a high-end luxury watch, Citizen has something for everyone.

Here’s a table summarizing Citizen’s pricing range:


High-quality and reliable watchesSomewhat limited selection of designs
Innovative technology, such as Eco-DriveNot as prestigious as some luxury brands
Affordable luxury watchesSomewhat less accurate than top-tier brands
Pricing RangeDescription
Under $100Entry-level watches with essential features
$100 to $500Mid-range collection with advanced features
Above $500Luxury collection with premium materials and movements

Overall, Citizen balances affordability with quality, making it a great choice for consumers who want a reliable and stylish timepiece without breaking the bank.

Citizen’s partnerships and collaborations with other brands

Citizen has been known to work with other brands to create innovative and outstanding timepieces. Here are some of its most notable partnerships and collaborations:

  • Breast Cancer Awareness: Citizen partners with the National Breast Cancer Foundation (NBCF) to support the fight against breast cancer. It has introduced a collection of timepieces specifically designed for this cause. A percentage of the proceeds from every purchase goes towards funding breast cancer research.
  • Issey Miyake: Citizen worked with Japanese designer Issey Miyake to create a series of watches with a unique minimalist and geometric design. This collaboration resulted in the creation of a timepiece that is both stylish and functional.
  • Miyota: Citizen’s subsidiary, Miyota, makes watch movements that are used in many other watch brands, including Bulova and Invicta.

Citizen has also entered into partnerships with various other companies to develop new technologies and materials to enhance the functionality and performance of their watches. Such collaborations include:

Barnes Foundation: Citizen partnered with the Barnes Foundation to create an app that provides visitors with information and an interactive experience while touring the museum. The app utilizes Bluetooth technology and GPS to give visitors relevant information about the artwork on display.

Earlens: Citizen partnered with Earlens to create a hearing aid that utilizes light to transmit sound to the ear. This hearing aid was recognized as one of Popular Science’s “Best of What’s New” award winners in 2015.

Overall, Citizen’s collaborations have resulted in some of the most innovative and unique watches on the market. These partnerships not only benefit Citizen but also contribute to the overall advancement of the watch industry.

Partnership/ CollaborationDescriptionYear
National Breast Cancer FoundationSupporting the fight against breast cancerN/A
Issey MiyakeCreating a series of uniquely designed watches2012
MiyotaProviding watch movements for other brandsN/A
Barnes FoundationCreatig an app that enhances the museum experience2015
EarlensCreating a light-based hearing aid2015

Citizen’s collaborations have resulted in some of the most innovative and unique watches on the market. These partnerships not only benefit Citizen but also contribute to the overall advancement of the watch industry.

Is Citizen a Good Brand? FAQs

1. What is Citizen known for?

Citizen is known for producing high-quality watches that combine innovative technology and classic style.

2. Are Citizen watches durable?

Yes, Citizen watches are known for their durability and longevity, thanks to their high-quality materials and expert craftsmanship.

3. What is the Citizen Eco-Drive feature?

Eco-Drive is Citizen’s proprietary technology that powers watches using any natural or artificial light source, so there’s no need to replace the battery.

4. How is Citizen’s customer service?

Generally, Citizen’s customer service is excellent, with a reputation for being responsive and helpful.

5. Are Citizen watches expensive?

Citizen watches are generally priced in the middle range, making them accessible to consumers who want a high-quality watch without breaking the bank.

6. Do Citizen watches come with a warranty?

Yes, Citizen watches come with a 5-year warranty, which includes repairs or replacement in case of manufacturing defects.

7. Where can I buy Citizen watches?

Citizen watches are available in a wide selection of retail stores, as well as online on Citizen’s official website or through authorized dealers.


In conclusion, Citizen is a reputable brand that offers quality watches at an affordable price point. With the innovative Eco-Drive feature and a 5-year warranty, you can trust in the longevity and reliability of a Citizen timepiece. Thank you for reading, and we hope to see you again soon!