Is Cala a Good Brand? Discover the Truth Here

Cala is a brand that a lot of people have heard of, and I’m one of them. I’m always on the lookout for great cosmetic brands that deliver quality products at an affordable price, and Cala has definitely caught my attention. But the question is, is Cala a good brand? Well, that’s what I aim to answer today in this article.

From what I’ve seen, Cala is making waves in the beauty industry with their innovative products and unique approach. I’ve tried some of their makeup brushes and sponges, and I have to say, they’re fantastic. But of course, one experience is not enough to determine the overall quality of a brand. That’s why I’ve delved deeper into Cala and their reputation.

In this article, I’ll share with you my research on Cala’s product quality, pricing, and customer service. I’ll also give you my honest opinion on whether I think Cala is a brand worth investing in. If you’re looking to switch up your makeup routine or try out new products, then read on to find out if Cala is a good brand for you.

History of Cala brand

Cala is a cosmetics brand that was established in 1979 by husband and wife, Lawrence and Susan Gelb, who had experience in the cosmetics industry. Initially, Cala began as a small nail tool manufacturer, but evolved to become a beauty tools and accessories company.

Over the years, the brand has grown to be recognized as a leading manufacturer and distributor of personal care tools and accessories. Cala is a brand that is synonymous with quality and innovation, providing their customers with a wide range of beauty tools and accessories to suit their individual needs.

Awards and achievements

  • In 2015 and 2016, Cala was named “Best Value” in the Nail Tool and Accessories category by Redbook magazine.
  • Cala was nominated for the Cosmoprof North America Award in 2018.
  • In 2019, Cala won the “Product Innovation” award at Cosmopack Bologna.

Cala’s product line

Cala’s product line includes a wide range of beauty tools and accessories, such as makeup brushes, sponges, nail tools, eyelash curlers, and more. The brand offers a variety of high-quality and affordable beauty products that are suitable for both professional makeup artists and everyday consumers.

One of the standout products in Cala’s line is their bamboo makeup brush collection, which features eco-friendly brushes that are made with sustainable materials.

Cala’s commitment to sustainability

Cala is committed to reducing their environmental footprint by using sustainable materials in their products. The brand’s bamboo makeup brush collection, for example, is made with bamboo handles and synthetic bristles that are cruelty-free and vegan-friendly. Additionally, Cala’s packaging is made with recycled materials whenever possible.

Features of Cala’s bamboo makeup brush collection:
Eco-friendly bamboo handles
Soft, synthetic bristles that are easy to clean
Cruelty-free and vegan-friendly

Overall, Cala is a reputable brand that has established itself as a leader in the personal care tools and accessories industry. With their commitment to quality, innovation, and sustainability, it’s no surprise that Cala has become a popular choice among makeup artists and beauty enthusiasts around the world.

Reputation of Cala brand in the market

When it comes to the reputation of the Cala brand in the market, it has been praised for its quality and affordability by both consumers and professionals alike. In fact, Cala has been in the beauty industry for over 30 years, producing tools and accessories for makeup artists and enthusiasts.

  • Many consumers have reported that the Cala makeup brushes are soft, durable and effective in applying makeup. These brushes are also vegan and cruelty-free, making them a popular choice for those who value ethical business practices.
  • Professional makeup artists have also given Cala brushes a stamp of approval. Beauty industry experts frequently recommend these brushes as an affordable alternative to the higher-end brands that can be quite expensive.
  • Cala’s reputation for quality extends beyond brushes, as they also produce a wide range of other beauty tools such as tweezers, eyelash curlers and sponges, all of which have gained popularity among beauty enthusiasts due to their effectiveness.

It is worth noting that while Cala is a well-respected brand in the beauty community, some consumers have noted inconsistencies in the quality of their products, particularly with the makeup brushes. However, these instances appear to be rare and are not reflective of the brand’s overall reputation.

Overall, Cala’s reputation in the market is positive, with many beauty enthusiasts and professionals alike recommending the brand as an affordable and reliable option for beauty tools and accessories.

Product Quality of Cala Brand

Cala is a well-known brand in the world of beauty and personal care products. The brand has gained a reputation for offering high-quality products that meet the needs of its customers. When it comes to product quality, Cala does not compromise, making it a top choice among many individuals who are looking for the perfect beauty products.

  • Cala Makeup Brushes: The makeup brushes offered by Cala are one of its most popular products. These brushes are made with high-quality materials, ensuring that they are durable and long-lasting. They are also gentle on the skin, making it easy for users to apply makeup effortlessly.
  • Cala Nail Care Products: Cala offers a wide range of nail care products that are designed to help users maintain healthy nails. These products are made with high-quality materials that are safe and gentle on the nails. They also come in different variants to cater to the varying needs of users.
  • Cala Bath and Body Products: Cala’s bath and body products are designed to keep the skin nourished and moisturized. These products are made with natural ingredients that are gentle on the skin. They are also free from harmful chemicals that may cause skin irritations or allergies.

In addition to the products mentioned above, Cala also offers a wide range of other beauty and personal care products that are made with high-quality materials. The brand ensures that each product undergoes rigorous quality control processes to ensure that they meet the highest standards of quality and provide maximum satisfaction to users.

In summary, the quality of Cala products is one of the reasons why the brand is well-loved by many. The brand’s commitment to providing high-quality products that are safe, effective, and affordable makes it a top choice among individuals who are looking for the perfect beauty and personal care products.

Pricing strategy of Cala brand compared to competitors

When it comes to pricing, Cala offers affordable yet exceptional quality products that won’t break the bank. Compared to the brand’s competitors, Cala’s pricing strategy is highly competitive. For instance, the brand’s brushes are priced between $2.99 to $14.99, which is relatively cheaper than MAC or Sephora brushes, which costs upwards of $20.

  • Cala offers a wide range of makeup brushes, sponge applicators, and other makeup tools at a fraction of the price of other top beauty brands.
  • Despite their affordable price, Cala products do not compromise on quality. The brand uses high-grade materials, such as synthetic fibers to make their makeup brushes.
  • Cala offers value sets and bundle deals that provide customers with more savings. For example, their 32-piece brush set is priced at $29.99, whereas similar sets from other brands can cost up to $300.

In addition, Cala’s pricing strategy has gained traction among customers who are committed to ethical shopping. The brand does not engage in the use of animal-derived ingredients or animal testing, making it an ethical choice for conscious shoppers. Cala’s dedication to cruelty-free and vegan products has helped them to stand out amongst both high-end and drugstore makeup brands.

Overall, Cala’s pricing strategy is hard to beat, as they provide customers with high-quality makeup brushes and beauty tools at affordable prices. In the makeup and beauty industry, Cala sets an excellent example of how low price points can still provide consumers with superior quality.

CalaSponge Applicator$1.99
MACSponge Applicator$16.00
Cala32-Piece Brush Set$29.99
MAC32-Piece Brush Set$1,068.00

As seen from the table above, Cala’s competitive pricing strategy is apparent through the brand’s affordable pricing in comparison to that of MAC or other high-end beauty brands, along with the utmost confidence in their product.

Availability of Cala products in the market

Cala is a well-known brand in the beauty industry. Their products are widely available in the market and can be found in various stores. Here are some more details about the availability of Cala products:

  • Cala products are available in many online stores, such as Amazon, eBay, Walmart, and Ulta Beauty. These stores make it easy for customers to purchase Cala products from the comfort of their own homes.
  • Cala products can also be found in physical stores. They are available in many drugstores, such as CVS and Walgreens, as well as beauty supply stores like Sally Beauty and Sephora.
  • Some of Cala’s products are also available in supermarkets like Target and Walmart, making them even more accessible to customers.

With the availability of Cala products in both online and physical stores, customers can easily find and purchase their favorite Cala products. Additionally, Cala offers a wide range of products, from makeup brushes to nail care, making them a one-stop-shop for many beauty needs.

If you’re interested in purchasing Cala products, it’s worth checking out the stores listed above to find the best prices and selection.


Overall, Cala is a great brand with high-quality products. Their products are widely available in the market, making them accessible to many customers. Whether you’re looking for makeup brushes or nail care products, Cala has something for everyone. Check out their products at a store near you, or browse their selection online to see what catches your eye.

Customer satisfaction with Cala brand products

Customers who purchase Cala brand products are often highly satisfied with their purchases. Cala offers a wide variety of beauty and personal care products, including makeup brushes, beauty sponges, false eyelashes, and more. Their products are known for being affordable, high-quality, and long-lasting.

  • Many customers report being impressed with the quality of Cala’s makeup brushes, which are often said to be comparable to brushes from much more expensive brands. Reviewers note that the brushes are soft, dense, and easy to use.
  • Cala’s beauty sponges are also popular among customers, particularly their latex-free version. Reviewers note that the sponges are soft, blend makeup well, and do not soak up excessive amounts of product.
  • Customers who purchase Cala’s false eyelashes often report being impressed with their quality and durability. Many reviewers note that the lashes are easy to apply and comfortable to wear, and that they are comparable to much more expensive lash brands.

Overall, customers who purchase Cala brand products are often highly satisfied with their purchases. The brand’s affordable yet high-quality offerings make it a popular choice among beauty enthusiasts on a budget.

– Affordable
– High-quality
– Long-lasting
– Limited product offerings
– Some products may not work for all skin types

In conclusion, Cala is a highly regarded brand among customers who prioritize affordability and quality in their beauty and personal care products. While the brand’s product offerings may be limited, those who purchase Cala products are often impressed with their performance and durability.

Cala brand’s commitment to sustainability and ethical practices

Cala is a brand that is committed to making a difference in the world by implementing sustainable and ethical practices in their operations. Here are some of the ways they are doing this:

  • Using eco-friendly packaging materials – Cala uses packaging materials that are biodegradable and/or recyclable. They are also working on reducing the amount of packaging they use overall.
  • Sourcing materials responsibly – Cala carefully selects materials that are sustainable and/or ethical, and they work closely with suppliers to ensure they are meeting their standards.
  • Partnering with ethical factories – Cala works with factories that prioritize fair labor practices and safe working conditions for their employees.

In addition to these practices, Cala also has a focus on giving back to their community and supporting charitable organizations. They have recently launched a program where they donate a portion of their sales to a different charity each quarter.

Overall, Cala’s commitment to sustainability and ethical practices sets them apart from many other brands in the industry. They are making a positive impact on the world and setting an example for others to follow.

Here is a table summarizing the sustainable and ethical practices that Cala implements:

Eco-friendly packagingUsing biodegradable and/or recyclable packaging materials.
Sustainable materialsSelecting materials that are sustainable and/or ethical, and working with suppliers to ensure they meet their standards.
Ethical factoriesPartnering with factories that prioritize fair labor practices and safe working conditions for their employees.

By implementing these practices and giving back to their community, Cala is setting an example for how businesses can operate in a way that is both profitable and socially responsible.

Comparison of Cala brand with other similar brands in the market

Cala is a well-known brand in the beauty industry, known for its quality brushes and accessories. However, how does it compare to other similar brands in the market?

  • Real Techniques: Real Techniques is a popular brand among makeup enthusiasts. They offer similar makeup brushes and tools as Cala, but at a slightly higher price point.
  • EcoTools: EcoTools is another brand that offers eco-friendly and affordable beauty tools. However, their brushes may not be as dense or soft as Cala’s.
  • Morphe: Morphe is a brand that focuses on providing high-end makeup brushes at an affordable price point. Their brushes are comparable to Cala’s, but their range is more limited.

Overall, Cala offers high-quality beauty tools at an affordable price point. While other brands may offer similar products, Cala stands out for the wide variety they offer and the softness and density of their brushes.

Additionally, Cala provides excellent customer service and offers a satisfaction guarantee on all their products. They are also committed to sustainable practices and use eco-friendly materials in their products.

Benefits of Choosing Cala over Other Brands

Choosing Cala over other similar brands in the market has its benefits. Some of these include:

  • Affordability: Cala’s products are priced competitively, making them an excellent choice for individuals on a budget.
  • Diversity: Cala offers a vast assortment of beauty tools, from makeup brushes to hair accessories.
  • Quality: Cala’s makeup brushes and tools are made with high-quality materials, ensuring longevity and durability.
  • Customer service: Cala is committed to providing excellent customer service and offers a satisfaction guarantee on all their products.

If you’re looking for affordable, high-quality beauty tools, Cala is an excellent choice. With their wide range of products and commitment to sustainability and customer service, it’s easy to see why they’re a favorite among makeup enthusiasts.

CalA’s Makeup Brush Comparison Chart

Cala Ultimate Sponge Makeup Blender$5.99Very softMedium
Cala 22-Piece Pink Brush Set$32.99Extremely softHigh density
Cala Highlighting Brush$6.49SoftLow density

As shown in the comparison chart above, Cala offers a range of makeup brushes that vary in price, softness, density, and more. The chart also demonstrates that Cala’s brushes are competitively priced and comparable to other popular brands in the industry. When it comes to softness and density, Cala’s brushes stand out for being extremely soft and having high density, making them an excellent choice for creating a flawless, airbrushed finish.

Range of Products Available Under the Cala Brand

Cala is a well-known brand in the beauty industry, offering a wide variety of products that cater to different beauty needs. From makeup tools to skincare essentials, Cala has everything you need to achieve your desired look. Here are some of the products available under the Cala brand:

  • Makeup brushes – One of the most popular products from Cala is their makeup brushes. They offer a comprehensive range of brushes for different applications, including foundation, eyeshadow, and contouring.
  • Makeup sponges – In addition to brushes, Cala also has a range of makeup sponges available. Their sponges are perfect for applying makeup products that require a precision touch, such as concealer and highlighter.
  • Eyelashes – Cala offers a diverse selection of false eyelashes that cater to different preferences. Whether you want dramatic or natural-looking lashes, Cala has options for you.
  • Skin care tools – Apart from makeup products, Cala also has a range of skincare tools like facial rollers and brushes. These tools help to improve blood circulation, reduce puffiness, and enhance the effectiveness of skincare products.
  • Manicure and pedicure tools – Cala offers a variety of tools to help you achieve the perfect at-home manicures and pedicures. From nail files to cuticles pushers, Cala has everything you need to keep your nails looking great.

In addition to the above products, Cala also offers makeup palettes, eyelash adhesives, and other beauty accessories. They are continuously adding new products to their collection to stay relevant and meet the increasing demands of customers.

Here’s a table that summarizes the range of products available under the Cala brand:

Product CategoryProduct Types
Makeup BrushesFoundation, eyeshadow, contouring, and more
Makeup SpongesBlending, highlighting, and precision sponges
EyelashesDramatic, natural-looking, and more
Skin Care ToolsFacial rollers, brushes, and more
Manicure and Pedicure ToolsNail files, cuticle pushers, and more

Overall, Cala is a trustworthy brand with an extensive range of products that are both high-quality and affordable. Whether you’re a beginner or a professional, Cala has something for everyone.

Strengths and weaknesses of Cala brand compared to competitors.

Cala is a well-known brand in the beauty industry, producing a range of beauty tools such as brushes, sponges, and other accessories. When compared to its competitors, Cala has both strengths and weaknesses that set it apart.


  • Cala offers affordable beauty tools and accessories, making it more accessible to a wider customer base.
  • The brand has a wide variety of products available, from makeup sponges to false eyelashes, catering to different beauty needs.
  • Cala products are made from high-quality materials, ensuring their durability and longevity.
  • The brand is widely available in many retail stores, making it more convenient for customers to purchase their products in-store or online.


  • Cala may not have the same level of brand recognition as its competitors, such as Real Techniques or Sigma Beauty.
  • The product range may not be as comprehensive as some of its competitors, which may limit the choices available to customers.
  • The quality of some Cala products may not be consistent across the entire product range, which may affect customer satisfaction.
  • Some customers may have concerns about the manufacturing processes and ethical practices of the brand.

Despite its weaknesses, Cala still has many strengths that make it a viable option for customers looking for affordable and high-quality beauty tools.


In conclusion, the strengths and weaknesses of Cala set it apart from its competitors in the beauty industry. With a wide range of accessible products made from high-quality materials, Cala is a strong contender in the market. However, it still faces challenges in brand recognition and product consistency that may affect its overall appeal to customers.

Brand Comparison Table

Cala– Affordable products
– Wide variety of products
– High-quality materials
– Availability in many retail stores
– Limited brand recognition
– Inconsistent product quality
– Limited product range
– Ethical concerns
Sigma Beauty– High-end brand
– Comprehensive product range
– Strong brand recognition
– High-quality materials
– More expensive products
– Availablity in fewer retail stores
– Limited accessibility to a wider customer base
Real Techniques– Affordable products
– Professional quality tools
– Strong brand recognition
– Available in many retail stores
– Limited product range
– Inconsistent product quality

Please note that this comparison table is not comprehensive and may not reflect the full strengths and weaknesses of each brand.

Is Cala a Good Brand? FAQs

1. What is Cala?

Cala is a cosmetics and beauty brand that offers a wide range of products, including makeup brushes, sponges, and other personal care items.

2. Are Cala products high-quality?

Yes, Cala is known for using high-quality materials and ingredients in their products. The brand also prioritizes fair pricing for consumers without sacrificing quality.

3. Does Cala offer eco-friendly products?

Yes, Cala has a line of eco-friendly products made from sustainable materials to provide an eco-conscious option for consumers.

4. Where can I find Cala products?

Cala products can be found at most major retail stores such as Walmart, Target, and Walgreens. The brand also has its own website where consumers can purchase directly.

5. Does Cala offer cruelty-free products?

Yes, Cala is committed to producing cruelty-free products and does not test on animals.

6. What is the price range of Cala products?

Cala products are affordable, with prices ranging from $5 for individual brushes to $50 for makeup sponge sets.

7. Does Cala offer any warranties for their products?

Cala offers a one-year limited warranty on their products if purchased directly from their website or an authorized retailer.

Closing title: Thanks for Reading!

Thanks for taking the time to learn more about Cala and their products. We hope that our FAQs have answered any questions you may have had about this brand. Make sure to visit again for more articles and information on your favorite brands.