Is Breitling a Good Watch Brand? Exploring the Quality and Reputation of Breitling Watches

When it comes to watches, there is no shortage of options on the market. From luxury brands to everyday timepieces, it can be overwhelming to decide which one to invest in. A highly popular brand that often pops up in the conversation is Breitling. This Swiss watchmaker is well-known for its precision, reliability, and style. But is Breitling a good watch brand? Let’s dive in and find out.

Breitling has been around since 1884, making it one of the oldest watchmakers in the world. Their timepieces are not only aesthetically pleasing, but they’re also incredibly well-crafted. With a focus on aviation watches, Breitling has been the go-to brand for pilots and aviation enthusiasts for decades. But, their watches also appeal to those who simply appreciate high-quality craftsmanship.

One of the things that make Breitling stand out is their commitment to producing excellent watches. They oversee every aspect of the production process, from design to manufacturing to testing. Their dedication to creating top-notch watches is evident in the numerous awards and innovations they’ve achieved over the years. Overall, for those looking for a watch that is stylish, reliable, and well-crafted, Breitling is a great choice.

History of Breitling

Breitling is a Swiss luxury watch brand that was founded in 1884 by Léon Breitling. The company originally specialized in creating precision chronometers for industrial, military, and scientific use.

During the early 20th century, Breitling began producing high-quality aviation watches that were designed specifically for pilots. These watches were outfitted with sophisticated features such as chronographs, slide rules, and tachymeters to help pilots time their flights and perform advanced calculations. As a result, Breitling became one of the most popular watch brands among aviators and was even selected as the official timekeeper of the AOPA (Aircraft Owners and Pilots Association).

  • In 1936, Breitling introduced the Chronomat watch, which was the first watch to feature a circular slide rule.
  • In the 1940s, Breitling became a preferred supplier of watches to the Royal Air Force (RAF).
  • In the 1950s, Breitling developed the Navitimer watch, which was designed specifically for pilots and included a slide rule that could be used to calculate airspeed, distance, fuel consumption, and more.
1965Breitling introduces its first chronograph with an automatic movement.
1984Breitling celebrates its centenary with the release of the Chronomat Evolution watch.
1995Breitling introduces the Emergency watch, which includes a built-in micro-transmitter that can be used to send out distress signals.
2009Breitling releases the Chronomat B01 watch, which features a new in-house movement.

Breitling has continued to innovate and adapt to changing trends throughout its history. Today, the company is known for producing luxury watches that are stylish, reliable, and designed with advanced features for aviation, diving, and more.

Reputation of Breitling in the Watch Industry

Breitling is a highly respected watch brand that has been in the industry for over 130 years. The brand has established itself as one of the top watchmakers in the world, thanks to its commitment to producing timepieces that are both innovative and reliable.

  • Breitling is known for producing watches that are designed specifically for professionals, such as pilots and divers. These watches are known for their precision and durability, and are a popular choice among people who rely on their timepieces for their work.
  • The brand has a long history of producing high-quality chronographs, which are watches that have a stopwatch function. Breitling is often referred to as the “chronograph specialist” because of its expertise in this area.
  • In recent years, Breitling has also established a reputation for producing watches that are stylish and fashionable. The brand has collaborated with celebrities such as David Beckham and John Travolta to create watches that appeal to a wider audience.

Overall, Breitling has a reputation for producing watches that are reliable, innovative, and stylish. The brand has a loyal following among watch enthusiasts and professionals, and its timepieces are highly sought after by collectors around the world.

Breitling’s Awards and Accolades

Breitling’s reputation in the watch industry is further bolstered by the numerous awards and accolades it has received over the years. Some of the most notable awards include:

1962Official supplier to the world aviation industry
2004“Watch of the Year” award from Montres Passion magazine for the Chronomat Evolution
2011Good Design Award from the Chicago Athenaeum Museum of Architecture and Design for the Transocean Chronograph Unitime
2013“Watch of the Year” award from Revolution magazine for the Emergency II

These awards serve as a testament to Breitling’s commitment to excellence and innovation in the watch industry. They also demonstrate the brand’s consistent ability to produce timepieces that are both functional and aesthetically pleasing.

Comparing Breitling’s Luxury Watches to Other Brands

Breitling is a Swiss luxury watch brand that has been in operation for over a century. The company is known for its high-quality watches that are designed for aviation professionals. Breitling has built a reputation for offering some of the best luxury watches in the market. In this section, we will compare Breitling’s luxury watches to other brands.

  • Rolex: Rolex is a popular luxury watch brand that is known for its accuracy. Rolex watches are also durable and resistant to water. However, when it comes to aviation watches, Breitling has an upper hand. Breitling watches are designed with specific features that cater to aviation professionals’ needs.
  • Omega: Omega is a watch brand that has been around for over a century. The company is known for designing watches that cater to various professions such as aviation, diving, and space. Omega watches are also known for their accuracy, durability, and water-resistance. However, when it comes to aviation watches, Breitling takes the lead. Breitling watches are designed with specific features that cater to aviation professionals’ needs such as a chronograph and countdown timer.
  • IWC: IWC is a luxury watch brand that is known for its classic designs. The company is known for its Pilot’s watches. IWC watches are also durable and resistant to water. However, when it comes to aviation watches, Breitling surpasses IWC. Breitling watches are designed with specific features that cater to aviation professionals’ needs such as a chronograph, countdown timer, and a slide rule.

When it comes to aviation watches, Breitling takes the lead. The company designs watches that cater to aviation professionals’ needs, making them a popular choice in the aviation industry. Below is a comparison table that shows how Breitling’s luxury watches compare to other brands.

BreitlingChronograph, countdown timer, slide ruleVery HighVery High300m – 1000m
RolexNo specific aviation featuresHighVery High300m
OmegaChronograph, countdown timer, helium escape valveHighHigh300m – 1200m
IWCChronograph, date display, day displayHighHigh60m – 100m

As seen from the comparison table, Breitling takes the lead when it comes to aviation watches. The company designs watches that cater to aviation professionals’ specific needs, making them a popular choice in the aviation industry.

Precision and Accuracy of Breitling Timepieces

When it comes to measuring time accurately, the Breitling brand has established a name for itself, thanks to its highly precise and accurate timepieces.

Breitling’s watches are powered by quartz or automatic movements that ensure that time is measured with exceptional accuracy and precision. The brand’s watches contain chronometer-certified movements, which is a testament to their precision. A chronometer is a very high-precision watch movement that has been tested and certified by an independent body. The movement has been tested in various positions and at different temperatures, ensuring that it keeps time accurately within a tolerance of -4 to +6 seconds per day.

Factors that Contribute to Breitling’s Precision

  • Mechanism: Breitling uses a variety of mechanisms that ensure precision, such as quartz, self-winding mechanical, and high-frequency mechanical. These mechanisms are designed to keep time with great accuracy and precision.
  • Materials: The materials used to create Breitling’s watches are of high quality. The brand uses materials such as stainless steel, gold, titanium, and other precious metals that not only offer durability but also contribute to the precision of the watches.
  • Testing: Breitling’s watches undergo rigorous testing to ensure they meet the brand’s high standards. Every movement is tested in various positions and at different temperatures to ensure they keep time accurately.

Breitling’s Chronometer-Certified Movements

Accuracy is Breitling’s hallmark, which is why their watches contain chronometer-certified movements that have been tested and certified by the Contrôle Officiel Suisse des Chronomètres (COSC). This independent Swiss organization ensures that watch movements meet extremely high standards. Only a few brands, including Breitling, have chronometer-certified movements.

Breitling’s chronometer-certified watches come with a guarantee that the watch movement will keep time accurately within a tolerance of -4 to +6 seconds per day. That means a Breitling watch wearer can rely on their watch to keep perfect time.


Breitling watches are known for their accuracy, precision, and attention to detail. These features are achieved through the use of high-quality materials, the latest technology, and a commitment to rigorous testing. With chronometer-certified movements, the brand provides reliable timekeeping that is second to none. Overall, Breitling is a brand that can be trusted when it comes to accuracy and precision in timekeeping.

Movement TypePrecision
QuartzWithin 15 seconds per month
Automatic MechanicalWithin -4 to +6 seconds per day
High-Frequency MechanicalWithin -6 to +4 seconds per day

The table above outlines the precision of Breitling’s watches based on their movement type.

Materials Used in Breitling Watches

Breitling has been renowned for crafting quality watches that stand the test of time. One of the reasons that Breitling watches are so highly regarded is due to the materials used to make them. Here are some of the materials used in Breitling watches:

  • Stainless Steel: Breitling watches often feature stainless steel cases and bracelets that are highly durable and hypoallergenic. The steel used in Breitling watches is of the highest quality and can withstand everyday wear and tear.
  • Titanium: Breitling also uses titanium, a lightweight but strong metal, in some of its watches. Titanium is highly resistant to scratches and moisture, making it an ideal material for watchmaking.
  • Gold: Breitling offers some watches in solid gold, which gives the watch a luxurious feel. The gold used in Breitling watches is of the highest quality and can come in different shades like yellow, rose, and white.
  • Ceramic: Breitling has recently started using ceramic in some of their watch designs. Ceramic is highly scratch-resistant, and its deep black color is known to be long-lasting. It also has a unique texture and sheen that gives the watch a modern and sophisticated look.
  • Sapphire Crystal: The crystal on top of every Breitling watch is made of sapphire, a highly scratch-resistant material. This means that the crystal will look new for years to come, even with everyday wear and tear. It also enhances the readability of the dial by reducing glare.

The Importance of Quality Materials in Watchmaking

Much like a car or a home, a watch is an investment. You want to ensure that you are getting the most for your money, and that means investing in a watch that is made with high-quality materials. Breitling watches are crafted using precision engineering and the finest materials, ensuring that they last for years to come.

For example, the use of stainless steel and titanium in watches means that the watch can withstand everyday wear and tear without losing its shine or shape. The use of ceramic in watchmaking means that the watch will have a deep and long-lasting color, while also being resistant to scratches. Gold, on the other hand, adds a luxurious touch to the watch, reminding the wearer of the investment and the value of the watch.


The use of quality materials in watchmaking is critical to ensuring that a watch will last for years to come. Breitling has been a leader in the industry for over a century and continues to use only the finest materials in their watches. Whether it’s stainless steel, titanium, gold, or ceramic, every material used in Breitling watches is chosen for its durability and aesthetic appeal. When you invest in a Breitling watch, you can be confident that you are getting a quality product that is built to last.

MaterialDurabilityAesthetic Appeal
Stainless SteelHighClassic and Timeless
TitaniumHighModern and Lightweight
GoldMediumLuxurious and Prestigious
CeramicHighSophisticated and Modern
Sapphire CrystalHighCrystal Clear and Enhances Readability

The materials used in Breitling watches are carefully selected for their durability and aesthetic appeal, ensuring that every watch will withstand the test of time and look great while doing so.

Design and Style of Breitling Watches

Breitling watches are known for their robust design and exceptional quality, making them a top choice among watch enthusiasts and professionals alike. The brand’s aesthetic is characterized by strong lines, clear dials, and functional features that are specifically designed for aviation and diving enthusiasts.

  • The Navitimer Collection: This collection is one of the most iconic models from Breitling, and it’s easy to see why. The watch features a circular slide rule bezel that allows pilots to perform complex calculations such as fuel consumption, distance, and airspeed. It’s available in a variety of materials, including stainless steel, rose gold, and black steel.
  • The Superocean Collection: This line is perfect for the true adventurer with a passion for diving. The watch is water-resistant up to 1,000 meters and features a unidirectional rotating bezel, making it easy to keep track of dive time. It’s available in a variety of colors and materials, including stainless steel, leather, and rubber straps.
  • The Chronomat Collection: The Chronomat was launched in 1941 and quickly became a favorite among aviation professionals. Today, this collection is known for its precision and accuracy, thanks to its reliable mechanical movement and chronograph function. The watch is available in a variety of materials, including rose gold and stainless steel.

Despite their functional design, Breitling watches are also stylish and versatile. Whether you’re wearing a Navitimer with a suit or a Superocean with a casual outfit, you’ll always look stylish and put-together.

If you’re looking for a watch with a unique and bold design, it’s hard to go wrong with a Breitling. The brand’s commitment to quality and functionality makes it a top choice among watch enthusiasts and professionals alike.

Robust DesignDurable and long-lasting
Functional FeaturesSpecifically designed for aviation and diving enthusiasts
Stylish and VersatileSuitable for a wide range of occasions and outfits
Reliable Mechanical MovementPrecision and accuracy for everyday use

Overall, Breitling watches are a great investment for anyone who appreciates quality craftsmanship and functional design. With a variety of collections and styles to choose from, there’s sure to be a Breitling watch that suits your needs and personal style.

Different types of Breitling watches (aviation, diving, etc.)

Breitling is a Swiss watch company that has been making watches since 1884. They have become a well-known brand with an excellent reputation for making high-quality, accurate, and reliable watches. Breitling originally designed their watches for pilots, but they have since expanded their line to include several different types of watches for various activities. Below are some of the different types of Breitling watches:

  • Aviation watches. Breitling is probably best known for their aviation watches. Their aviation watches are designed for pilots, and they include features such as chronograph functions, tachymeters, and slide rule bezels. These features are meant to assist pilots with flight calculations and timing.
  • Diving watches. Breitling also makes diving watches that are designed for divers who need to keep track of their time underwater. These watches are water-resistant and include features such as a unidirectional rotating bezel and luminescent hands and markers.
  • Chronograph watches. Breitling makes many chronograph watches, which are watches that include a stopwatch function. Chronograph watches are useful for timing various activities, such as sports events, cooking, or even meetings.
  • Smartwatches. Breitling has also jumped into the smartwatch game with their Breitling Exospace B55 watch. This watch can connect to your smartphone and includes features such as call and text notifications, calendar reminders, and a stopwatch function.
  • Luxury watches. Finally, Breitling makes luxury watches, which are high-end watches that are often made with expensive materials such as platinum or gold. These watches are more expensive than other types of Breitling watches, and they are often worn as a status symbol.
  • Military watches. Breitling has a line of watches that are designed for military personnel. These watches are rugged and durable, and they include features such as a compass and a barometer.
  • Racing watches. Breitling also makes racing watches that are designed for race car drivers. These watches include features such as a tachymeter and a chronograph function for timing laps.

Breitling’s Different Types of Watches: A Comparison Table

Type of WatchMain FeaturesWho it’s For
Aviation WatchChronograph functions, tachymeters, slide rule bezelsPilots
Diving WatchWater-resistant, unidirectional rotating bezel, luminescent hands and markersDivers
Chronograph WatchStopwatch functionAnyone who needs to time various activities
SmartwatchConnects to smartphone, includes call and text notifications, calendar reminders, stopwatch functionPeople who want a hybrid of a traditional watch and a smartwatch
Luxury WatchMade with expensive materials such as platinum or goldPeople who want a high-end, luxury watch as a status symbol
Military WatchDurable, includes features such as a compass and a barometerMilitary personnel
Racing WatchTachymeter, chronograph function for timing lapsRace car drivers

Breitling has a watch for almost any activity or profession. From pilots to divers to military personnel, there is a Breitling watch that is perfect for the job. No matter which type of Breitling watch you choose, you can always count on getting a high-quality watch that is both accurate and reliable.

Popular Breitling watch collections

Breitling is a Swiss luxury watchmaker that has been producing high-quality, innovative timepieces since 1884. With a reputation for precision and durability, Breitling watches have been popular among aviation enthusiasts and professionals for decades. Here are some of their most popular collections:

  • Navitimer: The Navitimer is perhaps Breitling’s most recognizable collection. It was introduced in 1952 as a tool watch for pilots and has since become an iconic timepiece. It features a circular slide rule, which allows pilots to perform calculations necessary for flight.
  • Superocean: The Superocean is Breitling’s dive watch collection, designed for underwater exploration. It is water-resistant up to 1,000 meters, and features a unidirectional bezel for measuring dive times.
  • Chronomat: The Chronomat collection was introduced in 1983 and was designed to be a versatile, all-purpose watch. It features a signature “rider tab” bezel, which can be used to time events and serves as a distinctive design feature of the collection.

The Breitling Avenger Collection

The Breitling Avenger collection was first launched in 2001 and was designed to meet the demands of aviation professionals. It is a rugged, durable collection that features chronograph functions and is water-resistant up to 300 meters.

One of the standout models in the Avenger collection is the Hurricane. This watch features a 50mm case made of Breitlight, a special material that is 3.3 times lighter than titanium and 5.8 times lighter than steel. Despite its size, the Hurricane is surprisingly lightweight and comfortable to wear.

The Avenger collection also includes the Avenger II, Avenger GMT, and Avenger Sea Wolf, among others. Each model in the collection features a distinctive design that is both functional and stylish.

NavitimerClassic pilot’s watch with circular slide rule
SuperoceanDive watch with water-resistant up to 1,000 meters
ChronomatVersatile all-purpose watch with signature “rider tab” bezel
AvengerRugged collection designed for aviation professionals with chronograph functions and high water-resistance

In conclusion, Breitling is a reliable and innovative watch brand that has stood the test of time. Their watch collections, including the Navitimer, Superocean, Chronomat, and Avenger, offer unique and functional designs that are both stylish and practical. Whether you’re a professional pilot, diver, or just looking for a high-quality timepiece, Breitling has a watch for you.

Warranty and Servicing Options for Breitling Watches

Breitling is one of the most respected watch brands in the industry, known for its precision timekeeping and innovative designs. But what happens if something goes wrong with your Breitling watch? Fortunately, Breitling offers excellent warranty and servicing options to ensure that your timepiece functions properly for many years.

  • Warranty: Each Breitling watch comes with a two-year warranty from the date of purchase. This warranty covers any manufacturing defects or malfunctions that occur within this timeframe. If your watch requires repair due to a covered issue, Breitling will repair or replace the faulty parts for free, as long as they determine that the damage is due to a manufacturing defect.
  • Extended Warranty: If you want even greater peace of mind, you can purchase an extended warranty to cover your Breitling watch for up to five years. This plan includes all the benefits of the standard two-year warranty, as well as coverage for accidental damage or mishaps that occur outside of regular use.
  • Servicing: To keep your Breitling watch functioning properly, it is important to have it serviced regularly. Breitling recommends that you have your watch serviced every two to three years to ensure that all parts are properly lubricated and functioning correctly. If your watch requires repair or maintenance, you can take it to an authorized Breitling dealer who will handle everything from battery replacement to full overhauls.

Additionally, Breitling offers a Customer Care Program which provides various services that may be useful to you as the owner of a Breitling watch. This program includes personalized assistance with questions and concerns, enrollment in a loyalty program, and access to special events and exclusive products.

Benefits of Breitling Warranty and Servicing Options:
1. Assurance that your watch is functioning properly
2. Free repairs for manufacturing defects within the warranty period
3. Extended warranty for additional peace of mind
4. Access to authorized Breitling dealers for all servicing needs
5. Customized customer care through the Customer Care Program

If you are a Breitling watch owner, take advantage of these excellent warranty and servicing options to ensure that your watch continues to function properly. With proper care and maintenance, your Breitling watch can last a lifetime.

Customer Reviews of Breitling Watches

When it comes to purchasing a luxury watch, customer reviews can provide invaluable insights into the quality and performance of the watch brand. Breitling watches have received a lot of attention from watch enthusiasts, and here are some notable reviews:

  • Many customers appreciate the exceptional quality and precision of Breitling watches. The brand is known for its accuracy and reliability, making it a top choice for pilots and other professionals.
  • Some customers have noted that the design of Breitling watches is not as trendy or fashionable as some of its competitors. However, the classic design and timeless appeal of Breitling watches make them an excellent investment for those who value craftsmanship and durability.
  • Overall, customers enjoy the experience of owning a Breitling watch. The brand has a rich history and a reputation for excellence that adds to the overall enjoyment of owning a Breitling timepiece.

If you’re in the market for a luxury watch, it’s worth considering the customer reviews of Breitling watches. Whether you’re a pilot or simply appreciate the craftsmanship and elegance of a quality timepiece, a Breitling watch may be the perfect addition to your watch collection.

If you’re interested in purchasing a Breitling watch, it’s important to research the different models and features to find the one that best suits your needs. A good place to start is by reading customer reviews and consulting with a trusted watch dealer who can answer any questions you may have.


Breitling watches are a top choice for those seeking a high-quality, reliable timepiece. While the design may not be as trendy or fashion-forward as some competitors, the classic appeal and exceptional craftsmanship of Breitling watches make them a smart investment for anyone who values a quality watch. Customer reviews of Breitling watches are overwhelmingly positive, which is a testament to the brand’s commitment to excellence and precision.

Exceptional quality and precisionDesign not as trendy or fashionable as some competitors
Rich history and reputation for excellence
Exceptional craftsmanship and durability

Overall, Breitling watches are a great choice for anyone looking for a high-quality, reliable timepiece.

Is Breitling a Good Watch Brand FAQs

1. Is Breitling a well-known watch brand?

Yes, Breitling is a reputable watch brand that has been around since the 19th century. It is well known for its accuracy, durability, and style.

2. What are some of the key features of a Breitling watch?

Breitling watches are known for their precision and accuracy, which is what pilots and aviation professionals require. They also have a unique and modern design that blends style and function.

3. How much do Breitling watches usually cost?

Breitling watches can range from a few thousand dollars to tens of thousands of dollars depending on the collection and model.

4. What materials are used in making Breitling watches?

Breitling watches are made of high-quality materials like steel, gold, titanium, and leather. These materials are designed to be durable and long-lasting.

5. Is Breitling a good investment?

Yes, Breitling watches are known to hold their value over time, making them a good investment for those looking to purchase a luxury watch.

6. Are Breitling watches suitable for everyday wear?

Yes, Breitling watches are designed to be worn every day and are durable enough to withstand daily wear and tear.

7. Where can I buy a Breitling watch?

Breitling watches are sold at authorized dealers and retailers around the world. You can also purchase them online through the official Breitling website or other e-commerce platforms.

Closing Thoughts

Thank you for reading our FAQs on Breitling watches. We hope that we were able to shed some light on this luxury watch brand and provide you with the information you need to make an informed decision on whether Breitling is the right watch brand for you. Remember to visit our site again for more informative articles on watches and other luxury goods.