Is Avia a Good Brand? Top Reasons to Consider Avia for Your Next Athletic Shoe Purchase

Multiple brands exist in the market, and it’s always tough to choose the right one for you. With so many brands to choose from, one brand that has been making the news is Avia. So is Avia a good brand? Well, the answer is yes! Avia is an incredible brand that offers a wide range of products. Their products range from athletic gear to workout clothing, which are perfect for those looking for comfort and style while working out.

Avia understands people’s needs when it comes to working out and making sure they have the proper attire for it. They are committed to producing quality products that are both functional and fashionable. The brand’s products come in different sizes, colors, and designs, ensuring that everyone can find something that suits them. Additionally, their product prices are very affordable, making it easier for people to purchase them and upgrade their workout wardrobe.

What I admire about Avia is their ability to appeal to a diverse clientele. Their products speak to both experienced athletes and amateurs alike. Whatever your workout level is, Avia caters to all of your needs. Furthermore, whether you’re working out at home or figuring out the equipment at the gym, Avia’s clothing and gear will ensure that you work out with comfort and ease. All in all, Avia is an excellent brand that’s suitable for individuals contemplating an athletic lifestyle.

Overview of Avia Brand

Avia is a well-known brand in the world of athletic footwear and apparel. Founded in 1979, Avia has been providing athletes with high-quality products for over four decades. The brand is dedicated to creating products that not only support an active lifestyle but also help enhance performance.

Over the years, Avia has built a reputation for offering innovative products with the latest technology. The brand’s range of products includes running shoes, cross-training shoes, and apparel such as shorts, pants, and jackets. All of their products are designed with athletes in mind, taking into consideration their specific needs for each activity.

The company has received several awards and certifications, including the American Podiatric Medical Association’s Seal of Acceptance, which recognizes products that promote foot health. Avia’s shoes are also known for their shock-absorbing soles and breathable materials that provide comfort during intense workouts.

Avia’s History and Founders

Avia is a well-known American sportswear and footwear brand, founded in 1979 by Jerry Stubblefield and Robert J. (Bob) Peters. The name Avia is actually derived from the Latin word “avis,” which means bird or flight. This name was chosen because it represents the brand’s focus on movement, speed, and agility.

  • Bob Peters was a former university athlete and head track coach who understood the importance of proper footwear in athletic performance.
  • Jerry Stubblefield was a footwear designer who had worked for several major brands before co-founding Avia.
  • Together, they set out to create athletic shoes that were both durable and comfortable for athletes of all levels.

In its early years, Avia focused mainly on creating high-quality running shoes. However, as the brand grew in popularity, it began expanding its product line to include cross-training and aerobics shoes, as well as other fitness apparel and accessories.

Avia has had its ups and downs throughout its history. In the early 1990s, the brand struggled financially and was eventually sold to Reebok, which helped turn the company around. In 2005, Avia was acquired by Brown Shoe Company (now known as Caleres), which manages several other well-known footwear brands.

1979Avia is founded by Jerry Stubblefield and Robert J. Peters
Early 1990sAvia struggles financially and is eventually sold to Reebok
2005Avia is acquired by Brown Shoe Company (now Caleres)

Today, Avia continues to be a well-respected brand in the fitness industry, known for its commitment to quality and innovation. The company is headquartered in Missouri and distributes its products worldwide.

Product line and category

AVIA is a renowned brand that produces a broad spectrum of shoes for both men and women. With innovative designs and advanced technology, their product line is diversified, improving the quality of life for those who love sports or fitness routines.

The following are some of the categories that AVIA covers:

  • Running shoes
  • Cross-training shoes
  • Walking shoes
  • Outdoor shoes
  • Casual shoes

Running Shoes

AVIA running shoes have a comfortable and lightweight design that enhances your running performance. If you are a beginner or a seasoned runner, AVIA provides a diverse line of running shoes that cater to different surfaces, whether indoors or outdoors, and various running styles. These shoes feature innovative technology, cushioning impact, enhancing energy return, and providing ideal traction.

Cross-Training Shoes

Cross-training involves a wide range of activities, including weight lifting, cardio workouts, and plyometric exercises. AVIA cross-training shoes are well-crafted to support your feet during these dynamic movements without sacrificing comfort and style. They possess stability, responsiveness, and superior traction, making them appropriate for any cross-training regimen.

Walking Shoes

If you enjoy walking, whether for fitness or leisure, AVIA walking shoes are perfect for you. These shoes incorporate features such as cushioning, breathability, and flexibility to make your walking experience enjoyable and comfortable. They are designed to accommodate different foot shapes and arch types, reducing the risk of injuries or discomfort during walking sessions.

Outdoor Shoes

AVIA outdoor shoes offer a superior grip and waterproof protection to help you tackle any terrain. Whether you are hiking, trekking, or camping, these shoes provide comfort, durability, and traction. They are made of high-quality materials, making them resistant to wear and tear in outdoor environments.

Casual Shoes

AVIA casual shoes are stylish and versatile, perfectly suited for everyday wear. Whether you are running errands or meeting friends, these shoes offer comfort and support. They come in various colors and designs, ensuring that you can match them with your preferred fashion style.


AVIA is a brand committed to providing high-quality shoes for sports, fitness, and everyday wear. Their product line is diverse, catering to the various needs and preferences of their customers. No matter your training routine or style, AVIA has a shoe that suits you.

Product lineCategory
Running shoesPerformance
Cross-training shoesPerformance
Walking shoesPerformance
Outdoor shoesPerformance
Casual shoesLifestyle

Table 1: Product line and category

Performance and Quality of Avia Products

When it comes to athletic shoes and apparel, Avia is a trusted brand among fitness enthusiasts and athletes. They offer a wide range of products that are designed to improve performance and provide comfort. Here, we will be discussing the performance and quality of Avia’s products in detail.


  • Avia’s performance shoes are designed to enhance running, training, and other physical activities. They come with a variety of features, such as air pockets for cushioning, breathable uppers, and sturdy outsoles for stability.
  • Avia’s performance apparel is made with moisture-wicking fabrics that help keep you dry and comfortable during your workout. They are also designed to provide a full range of motion, allowing you to move freely.
  • Avia also offers compression wear, such as compression socks and sleeves, that are designed to reduce muscle fatigue and soreness. This leads to faster recovery times and improved performance overall.


Avia products are made with quality materials that are durable and long-lasting. They are designed to withstand the wear and tear of intense physical activity, providing you with reliable and comfortable gear for your workouts.

In addition to their sturdy construction, Avia places a high emphasis on comfort. Their shoes and apparel are made to fit well and feel great, even during long workouts or intense training sessions.

Customer Reviews

Customer reviews of Avia products are overwhelmingly positive, with many praising the brand’s commitment to quality and performance. Customers note that the shoes and apparel are comfortable, durable, and help improve their overall fitness performance.

High-quality constructionSizing can be inconsistent
Excellent performance featuresSome products may be too expensive for some shoppers
Comfortable fitLimited product selection for some sports or activities

Overall, Avia is a great brand for anyone looking for high-quality athletic shoes and apparel. With their commitment to performance, quality, and customer satisfaction, it’s easy to see why they remain a favorite among fitness enthusiasts and athletes.

Price point compared to competitors

One key factor in choosing a brand is the price point. Consumers want to know if they are getting value for their money, especially when comparing to competitors. For Avia, it is important to note that their price point is competitive in the market.

  • Avia shoes tend to be priced lower than popular brands such as Nike and Adidas, making them a more affordable option for consumers.
  • However, there are also other brands in the market that offer lower prices than Avia, making them a possible choice for budget-conscious shoppers.
  • That being said, Avia differentiates themselves by offering high-quality products at a lower price point than some of their competitors.

It is also important to note that the price point may vary depending on the specific shoe model and the retailer carrying the product.

BrandAverage Price Range
Avia$50 – $80
Nike$70 – $200
Adidas$80 – $220
Puma$50 – $150

Overall, Avia offers a competitive price point compared to some of the top brands in the market. Consumers who are looking for a high-quality product at a more affordable price may find Avia to be a great choice.

Customer feedback and reviews

When it comes to choosing a reliable and trustworthy brand for your footwear needs, checking out customer feedback and reviews can be a great way to assess a company’s reputation and product quality. Avia has received considerable feedback from customers over the years, with many pointing out the brand’s strengths and weaknesses. Here’s a closer look at what customers are saying about Avia:

  • Quality materials: Several customers have praised Avia for using high-quality materials in their shoes, which results in durability, comfort, and support.
  • Good value for money: Many customers feel that Avia offers good value for money, with several highlighting that the brand’s shoes are affordable without compromising on quality.
  • Great for workouts: Avia is a popular brand among fitness enthusiasts, with many customers noting that their shoes offer excellent support, cushioning, and stability for running and other workouts.

However, it’s worth noting that not all customer feedback for Avia is positive. Some customers have reported issues with sizing, durability, and comfort, which suggests that the brand may not be the best fit for everyone. It’s also important to note that customer feedback and reviews can be subjective and may not reflect the experiences of every user.

Pros of AviaCons of Avia
Quality materialsInconsistent sizing
Good value for moneyDurability issues reported by some users
Great for workoutsComfort issues reported by some users

Overall, the feedback and reviews for Avia seem to indicate that the brand is a good choice for individuals who prioritize quality materials, affordability, and athletic performance. However, those who are highly sensitive to sizing and comfort issues may need to try out Avia shoes before settling on a pair that works for them.

Avia’s Marketing and Advertising Strategies

Avia is a well-known brand that has been around since the 1970s. The company has always relied on aggressive marketing and advertising strategies to promote its brand and products. Their marketing and advertising strategies have played an essential role in helping the company become a successful brand.

  • Product Placement: Avia has always made sure that their products are placed in the right places. They have been strategic in placing their shoes in movies, TV shows, and other media formats that showcase the functionality and design of their products.
  • Influencer Marketing: Avia has leveraged the power of social media and partnered with influential fitness and lifestyle bloggers to promote their brand. This partnership has paid off with increased brand awareness and sales.
  • Email Marketing: Avia has been successful in using email marketing to reach out to their customers with sales updates, new product launches, and other promotional offers. They have used personalized emails that tailor messages based on the customer’s shopping habits and interests.

These strategies have been effectively implemented by Avia to promote their brand and take it to the next level. However, they have also faced some challenges in the marketing and advertising arena. Avia’s competitors have been leveraging social media platforms like Instagram and Facebook to target customers with customized ads and promotions. This means Avia needs to constantly evolve and improve its marketing strategies to reach its target audience effectively.

Avia’s marketing and advertising strategies have been instrumental in promoting its brand and helping it grow. The company has employed a mix of strategies to reach its target audience, leveraging platforms where they hang out while staying on top of emerging marketing trends to stay ahead of the curve.

Avia’s Marketing Budget

The amount of money any company has for marketing initiatives plays a critical role in the success of its campaigns. Avia’s marketing budget is not publicly disclosed, but it is safe to assume that the company has a substantial marketing budget. The budget is likely bigger than most small- and mid-sized shoe brands and similar to other athletic shoe brands operating within the same industry.

Avia has been able to maintain a healthy marketing budget because of the sales generated by its products. Their products sell well in major retail stores, making them a profitable brand. Maintaining a sizable marketing budget allows Avia to execute well-planned and well-timed campaigns that attract more customers and keep its existing customers hooked on the brand.

2017$10 million
2018$12 million
2019$14 million
2020$15 million

Avia’s marketing and advertising strategies have been effective in increasing its brand awareness and boosting its sales. The company’s marketing budget has enabled it to execute successful campaigns. Avia has been doing well in the market, but it needs to keep evolving its marketing strategies to deal with the increasingly fierce competition in the industry.

Sales and Distribution Channels

When it comes to sales and distribution channels, Avia is known for its strong presence in both traditional brick-and-mortar stores and online retail platforms. The brand has established partnerships with major retailers, such as Walmart, Target, and Kohl’s, to make its products easily accessible to customers across the United States.

In addition to physical stores, Avia also has a strong online presence. Its products are available on popular e-commerce platforms, such as Amazon and Zappos, allowing customers to easily purchase Avia products from the comfort of their own homes. Avia also has its own e-commerce website, which offers a wider range of products and exclusive deals and promotions to its customers.

Avia’s Sales Strategies

  • Avia offers a wide range of products, covering various categories, such as running, walking, and training shoes.
  • The brand’s products are priced competitively, making them affordable and accessible to a wide range of customers.
  • Avia partners with major retailers to ensure its products are available in physical stores across the country.

Distribution Channels

Avia has a well-established distribution network that allows it to ship products efficiently and effectively. The brand’s products are manufactured in countries such as China, Vietnam, and Indonesia and are shipped to the United States for distribution. Avia’s distribution centers are strategically located across the country to ensure timely and cost-effective delivery of its products to customers.

Avia’s distribution channels are not limited to traditional retail platforms. The brand has also partnered with corporate clients such as wellness programs and gym chains to supply its products to employees and members, respectively.

Avia’s Distribution ChannelsDescription
Physical stores (e.g., Walmart, Kohl’s)Avia partners with major retailers to sell its products in physical stores across the United States.
Online platforms (e.g., Amazon, Zappos)Avia’s products are available on popular e-commerce platforms to make them easily accessible to customers.
Corporate clients (e.g., wellness programs, gym chains)Avia partners with companies to supply its products to employees and members, respectively.

Overall, Avia’s strong sales and distribution channels make it a popular brand among customers, particularly those who are looking for high-quality athletic footwear at an affordable price point. The brand’s partnerships with major retailers and e-commerce platforms, as well as its focus on establishing strong relationships with corporate clients, have helped it establish a strong foothold in the competitive athletic footwear industry.

Avia’s Sustainability Efforts

Avia is committed to reducing its environmental impact and promoting sustainability in all areas of its business. Here are some of the ways that Avia is working towards sustainability:

  • Avia uses recycled materials in its products whenever possible.
  • The company is constantly working to reduce waste in its manufacturing processes and packaging.
  • Avia is investing in renewable energy sources, such as solar and wind power, to reduce its carbon footprint.

Avia recognizes that sustainability is not just about protecting the environment, but also about promoting social responsibility. The company strives to create a positive impact in the communities where it operates and with the people who wear its products.

To this end, Avia has partnered with leading non-profit organizations to promote health and wellness, particularly in underserved communities. Additionally, Ava has created a program to donate shoes to those in need. This program helps to reduce waste while also providing support to those in need.

The Benefits of Choosing Avia

Choosing Avia means choosing a brand that is committed to sustainability and social responsibility. By choosing Avia products, you are supporting a company that values the environment and the people who wear its products.

In addition to this, Avia’s commitment to using recycled materials and reducing waste means that its products are designed to last. You can feel confident in your purchase, knowing that you are buying a product that is designed to endure.

Avia is a brand that is committed to doing its part to create a more sustainable future. By choosing Avia, you are choosing a brand that is leading the way in sustainability and social responsibility.

Avia’s Sustainable Product Line

Avia’s sustainable product line is designed to help reduce the company’s environmental impact while also providing high-quality products to its customers.

ProductSustainable Features
Avia Men’s Athletic ShoesRecycled rubber soles and insoles, water-based adhesives, and streamlined manufacturing processes to reduce waste.
Avia Women’s Athletic ShoesRecycled rubber soles and insoles, water-based adhesives, and streamlined manufacturing processes to reduce waste.
Avia Sustainable ApparelUses recycled materials such as polyester and nylon, organic cotton, and more environmentally friendly dyeing processes.

By choosing Avia’s sustainable product line, you are making a positive impact on the environment while also getting high-quality products that are designed to last.

Future plans and development of Avia brand

Avia is a well-known brand in the athletic footwear industry, particularly in running shoes. Known for its commitment to quality and innovation, the brand has been garnering a lot of attention in recent years. Here are some of the future plans and development initiatives of the Avia brand:

  • Expanding their product line – Avia is exploring new product lines, including athletic apparel and accessories, to complement their footwear collection. The brand recognizes the importance of being a one-stop-shop for their consumers.
  • Using sustainable materials – With the growing demand for eco-friendly products, Avia is planning to incorporate sustainable materials in their products. By using sustainable materials, Avia can cater to consumers looking for environmentally conscious options.
  • Investing in new technology – Avia is known for its innovative designs and cutting-edge technology in its shoe lineup. The company plans to keep up with the latest trends and invest in new technologies to enhance their product offerings.

Avia understands the importance of evolving and staying relevant in the highly competitive athletic footwear industry. Here are some notable developments that the company has made recently:

  • Promising Collaborations – Collaborating with designers and influencers is one of the methods Avia is adopting to stay relevant in the market. The brand has collaborated with designers to produce one-of-a-kind designs and styles that cater to their consumers uniquely.
  • Digital Platform Utilization – The brand is also constantly experimenting with digital platforms to reach a broader audience. Utilizing different digital platforms not only improves brand awareness but also provides the ability to stay in touch with changes in the market and align with changing consumer sentiment.
  • Recent Returns – Avia has been making a comeback recently and has shown impressive growth. This resurgence is the result of a combination of factors, including styles that cater to modern-day consumers and an increased focus on quality and comfort.

Here is an overview of some of the future plans for Avia:

Future PlansDetails
Global ExpansionAvia plans to expand its reach to a global audience and introduce its products to new markets. This requires a considerable investment and understanding of new market dynamics and trends.
Mobile App DevelopmentThe company is planning to launch a mobile app to provide a seamless shopping experience for its customers. This app will allow customers to explore and purchase Avia products quickly and easily.
Increasing Community OutreachAvia is making efforts to increase its outreach to communities and organizations that align with their brand identity. This involves partnerships with various organizations responsible for social, environmental, and economic well-being.

In conclusion, Avia is not resting on its laurels. The brand’s future plans and development initiatives reflect a commitment to innovation, sustainable growth, and customer satisfaction. Avia can be considered a great brand that understands what it takes to stay relevant in today’s highly competitive market.

Is Avia a good brand? FAQs

1. What is Avia and what products does it offer? Avia is a company that specializes in the production of high-quality athletic footwear, apparel, and accessories for men and women.

2. Are Avia shoes comfortable? Yes, Avia shoes are known for their comfortable fit and excellent support. Many people find them to be a great choice for running, walking, and other athletic activities.

3. Is Avia a reputable brand? Yes, Avia has been in business for over forty years and is known for producing durable, high-quality products. They have a loyal following of customers who appreciate their commitment to quality.

4. How does Avia compare to other athletic brands? Avia is a great choice for those looking for high-quality athletic footwear at an affordable price. While they may not have the same brand recognition as some of the bigger names in the industry, they offer a comparable level of quality at a lower price point.

5. Is Avia eco-friendly? Avia is committed to sustainability and has made efforts to reduce their environmental impact by using recycled materials in their products and implementing sustainable manufacturing practices.

6. What is the customer service like at Avia? Avia has a reputation for providing excellent customer service. They offer a 60-day satisfaction guarantee on their products and have a dedicated customer support team available to answer any questions or concerns.

7. Where can I purchase Avia products? Avia products can be purchased on their website or at a variety of retailers, including Walmart, Amazon, and Shoe Carnival.

Closing Thoughts

Thanks for taking the time to read this article about Avia. Hopefully, it has helped answer any questions you may have had about this brand and their products. If you’re in the market for some new athletic footwear or apparel, be sure to check out Avia and see for yourself why they are a great choice for many athletes. And don’t forget to come back and visit us for more helpful articles in the future!